Social Media Marketing – A Look Into The Future Of Marketing

Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.

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Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.

Rise of Video Content:

Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.

Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.

Lead Generation through Social Media:

Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.

Influencer Engagement:

Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.


When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.

Digital Marketing – A new chapter in the Book of Marketing

With the percentage of internet users growing at an astonishing speed, most businesses are focusing their attention from offline to online marketing strategies along with their marketing spend. Digital marketing is developing at a phenomenal rate globally because of this reason. So if an enterprise is looking to expand in this climate, it needs to develop an online presence by focusing on internet penetration and interaction with users. Digital marketing is a high intensity advertising tool in this new era of digitization, capable of reaching a large audience anywhere and anywhere.

It actually allows a brand to be prevalent in a given context because the internet isn’t geographically bound and constrained. All the traditional advertising rules were tossed out the window and the power structure shaken to the core when the realization dawned on marketers how potent a digital marketing tool would be. The web has transformed the entire advertising and marketing system, to put it succinctly. In India, the digital advertising sector is experiencing a boom like never before. Until the current situation, Internet access was a privilege of sorts, the internet was used mainly by a small percentage of the population.

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But a silent coup began in the form of changing the populace’s lifestyle. The internet went from being such a luxury service enjoyed by a few to a commodity meant for the public all attributable to technological advancements such as smartphones , laptops , tablets, etc. A classic example of this transition is e-commerce growth that has been helped by digital marketing miracles. Today, 35 percent of India’s population is using the internet and this number is expected to increase to 57 percent or more in the coming years. On this fact alone one can say that India’s Golden Age of digital marketing is on the verge of beginning.

The primary objective of any company is to prosper and if it does not expand, at one point it is set to fail. A company needs to further its business and expand market share to grow. In a highly dynamic business environment it simply cannot afford to rely on outdated marketing tools to achieve that goal. That’s where Google has been a resource for companies trying to expand and market themselves online. Google has developed so many valuable marketing resources for consumers that one can’t help but be tempted to go virtual.

Apart from that, most businesses have ventured into social media marketing to get a massive advantage and grow the company as it provides great platforms for creating a product and meeting potential clients. This is the main reason why on popular social media websites such as Pinterest, LinkedIn,  Facebook , Twitter , Instagram, YouTube and other social media networks one gets to see so many renowned businesses. Advertising was once a pretty common thing to understand. The corporation with the highest marketing budget generally prevailed. Therefore they could reach a wider audience they were more likely to attain the progress they wanted. Not quite so now.

The digital revolution had meant free advertising was everywhere for a time. Social networking networks, led by Facebook, brought back the pay-for-play concept. In other words, you’ve got to commit a small budget to reaching people through social media.

That is not necessarily a bad thing though. On the flip side, it means you can start competing as an advertising company based on your skills as opposed to simply spamming lots of posts, which had been the case before.

The digital age has regarded an era where anyone will enter the advertisement dogfight. Okay, those with large budgets still have an edge, but it’s no longer the deciding edge of before. Even the smaller businesses have good reason to play. Over the past few years, digital marketing has seen a massive upswing; every day, social media and search engines receive billions of messages. However, the aggressive complexity of online advertisement leads to a substantial decline in advertisement campaigns’ ROI. The through efficacy of obsolete tactics has paved the way for cutting-edge marketing innovations such as artificial intelligence, augmented reality and virtual.

As of now, digital marketing is growing and in the future it will only get better with steady technological advancements. There are only few instances of augmented reality being introduced digitally and the possibilities are likely to become endless with machine learning slowly making its way to the forefront of the digital world.And to end up making the most of that, businesses around the world should be prepared to keep up with changing conditions. If they want to establish a brighter future for themselves they must be ready and able to constantly upgrade. Exhilarating times are coming and for all those associated with digital marketing this will be a great ride.

Importance of examinations in student’s life

Exams have an important role in the process of learning and in the whole educational institution.” Exams and tests are a great way to assess what the students have learned with regards to particular subjects. … Strengths and weaknesses can also be assessed through exams.

Importance Of Exam: Why Exam Is Necessary

Many of the students get irritated when they heard the words of an exam because their exam mentality is very poor, maybe they don’t know about the importance of exams.

Generally, students give oral and written exams in their schools/colleges. They have a wrong belief like an exam is not necessary but if they try to think in a detailed positive manner at that time they able to understand the benefits of exams.

Today Iam trying to change the exam’s viewpoint about the importance of the exam and why an exam is necessary.

Why Exam Is Necessary


The exam develops confidence which increases a student’s personality in a hard-working manner.

At exam time, students become conscious about their exam performance and they do hard work and try to give the best performance.

When they get good marks they feel happy and their marks help to increase confidence level.

Enthusiasm for competition:

An exam is just like a type of healthy competition for proving more knowledge and skill.

Every student prepares themselves as they participate in the competition and most of them to prove themselves better than other students, they try to get more score and also built a new strategy for reading, they improve their writing skills for better marks.

Self-analysis of own skill:

The exam evaluates the student’s ability of learning. It is an effective way to analyze the knowledge of students. It is a measurement of how much they learn and constraint in the study. An exam is for self-improvement.


Often, students take an exam as a career at that time they are very serious about the exams and they prove themselves for their goal and they get the achievement.

Some schools/colleges enhance the student’s knowledge by giving them awards and certificate and motivate students to increase their intelligence which is the proud moments of hardworking not for individuals but also it is all about the support of their parents and teachers.


Each and every step of life, we face new situations and learn from them.

An exam is a major factor in learning. students learn the lesson of patience, discipline, and leadership through exams.

Exam help to introduce own skill. Exam develops thinking, logic and makes quick decision-making.


Sometimes, not each parent are capable to provide the best knowledge for their children at that time scholarship is one of the options for students to study.

An exam is one of the gateways to achieve scholarship and study for further higher education.

Easy judgment for teaching:

Exams is an analysis of the student’s understanding and grasping power. It is the judgment of how students are capable of their study. Parents and teachers analyze the potential of the study.

5 Reasons Why Exams Are Important

1. Instills discipline 

You can say what you want about exams but they do help you to become more disciplined. The fact that you have to prepare months in advance to conquer examinations in the summer can most definitely set you up for the real world. Take this life skill and use it to become successful in the career path of your choice. Discipline is a key trait of all success stories and this routine will guide you and be your knight in shining armour if you want to make it to the top. 

2. Gives you the ability to stay focused under pressure

During the exam, you are put under extreme duress to remember pieces of information which you may have learnt at the beginning of the year. Now this takes extreme focus and dedication to remember that far back and to also apply it to the question in hand. If you can take this as a life lesson, you will be well on your way to glory. The top individuals all possess the trait of being calm during the storm and if you can acquire this trait and focus all of your energy into remaining calm, even in the worst of situations, there is no limit as to what you can do. 

3. Qualifications you need in life are only acquired through examinations

In your lifetime, you will come to realise that you need certain qualifications to pass a certain stage in the job process. These qualifications will only be under your name if you pass exams. This is a very good reason as to why exams are important. They are the pathway to a job and without qualifications, your career path becomes very limited.

4. Time Management

Time management is a key skill in life and this skill is definitely acquired through the practice of exams. Before the exam, you would need this skill to learn how to manage your time revising. During the exam, you need to learn how to answer each question in a timely manner so that you leave yourself enough time at the end to review your work. In the exam process, time management is integrated every step of the way. This will instill this life skill in you which will dramatically help you to meet deadlines in your dedicated career.

5. Improve Learning

The exam process improves learning and your ability to take on new information. Going through exams will make your brain adapt to being given new information and it will be able to recall facts and figures more efficiently because it is so used to doing so. Being a good learner is most definitely a good trait to have. Some legends claim that they never stop learning. If they put that much respect on this trait, then you should.

We all remember the exam period in schools. The daunting experience of entering the examination hall, finding your name on the exam desk and taking a seat with a booklet with blank paper and unknown questions. The sweaty hand palms and sickness feeling that seems to have made you forget everything that you have been revising for over the last previous few weeks (or in my case few days, I have always been a bit last minute). In all those years of school, college and university I always wondered what the main purpose was for exams. What would this stress achieve later in our lives? Luckily I am able to look into all this and finally learn that the stressful weeks truly are beneficial.

“Exams have an important role in the process of learning and in the whole educational institution.”

Exams and tests are a great way to assess what the students have learned with regards to particular subjects. Exams will show what part of the lesson each student seems to have taken the most interest in and has remembered.

With every pupil being so individual, exams are also a great way for teachers to find out more about the students themselves. The test environment comes with added stress, which allows teachers to work out how their students argue and how they think individually by their works, which is a great attribute for them to keep in mind for future class activities.

Strengths and weaknesses can also be assessed through exams. The teachers will be able to understand where more attention in class may be needed when teaching the particular subject. A pattern of weaknesses may be apparent when marking the works. This is where mock tests are a great technique to use when teaching before the formal examinations. This will give students and teachers the opportunity to understand where their weaknesses may be, in time for the preparation of the formal exam. This will give them all the chance to ensure that they are able to achieve the best of their abilities in class, thus helping them in the future.

School becomes more demanding as you get older. As you grow as a person, you also do as a student and the school curriculum becomes more demanding. Exams allow higher education establishments to assess whether the students applying are going to be able to deal with the work demand. Although this idea of “ranking students capability based on grades” seems harsh, it is an easier way for them to assess the students’ potential, which becomes even more important with regards to higher education establishments.

The exam process is beneficial to the school in regards to assessing where faculties and particular classes need more focus or resources. Schools need to ensure that they are offering students the best that they are able to and exams are a great technique to use to monitor the progress and effectiveness of that particular class. School administrators can see where improvement may be needed within the school, college or university based on the students’ grades. Studies have shown that a “happier class has higher grades” so a pattern of similar average results may indicate the motivation that a particular class may have or not.

After reading about all the benefits and advantages gained, it just goes to show that the stress, pulling my hair out was all worth it in the long run. I have found my strengths and weaknesses, applying them to where I am now. I am starting to realise that the age old saying “school is the best days of your life” could actually be true… 

The only problem that can manifest itself between you and studying for the upcoming exam is an academic writing assignment you need to finish relatively soon. The deadline is approaching, and you don’t know whether to study for an exam or focus on this college paper fully and just hope for the best. We have a third solution that may be the best choice for you now. Address SmartWritingService — essay service students come to for help with their custom assignments. Here, you can hire professional writers and delegate some of your assignments just in a few clicks. Choosing a reliable online service to assist you with your studies is a wise choice when you want to succeed in all aspects of your education. 

Mental Health Awareness

The demise of actor Sushant Singh Rajput brought an instantaneous attention to people’s psychological state these days, particularly in this period of lock-down. In order to build a better mental health one should know the difference between a good mental health and a bad mental health. Mental illness conjointly known as mental disorders, covers a vast range of mental health conditions – disorders that affect your mood, thought process and behavior. Typical cases of mental illness include depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviors. Innumerable people have mental health concerns from every once in a while. Still a mental health concern waxes into a mental illness when going on signs and symptoms cause frequent stress and affect your ability to function. Your mental health effects how you think, feel, and behave in daily life. It conjointly affects your capacity to overcome stress, surmount challenges, build relationships, and revive from life’s setbacks and privation. Resilient mental health isn’t just the absence of mental health problems. Being mentally or emotionally healthy is much more than being free of depression, anxiety, or other psychological problems. Instead of the absence of mental illness, mental health refers to the presence of positive characteristics.

A few signs that show that a person is in a good mental health are: having a sense of contentment, the very first thing that a person with good mental shows, is the state of being satisfied and happy with his life. Second, a zest for living and the ability to laugh and have fun, enjoying every second of your life is what matters ultimately. Third, the ability to deal with stress and bounce back from adversity. Fourth, a sense of meaning and purpose, in both their activities and their relationships, doing something which has no meaning in your life is a total waste of time and your energy. Fifth, the flexibility to learn new skills and adapt to change. Sixth, a balance between work and play, rest and activity, etc. Seventh, the ability to build and maintain fulfilling relationships. And last however not the least self-confidence and high self-esteem.

Having resilient mental health doesn’t mean that you never go through bad times or experience emotional problems. Everybody at some point of time goes through disappointments, loss, and change. Although these are normal parts of life, they can still cause sadness, anxiety, and stress. But just as physically fit people are better able to recover back from illness or injury, people with strong mental health are better able to recoil back from adversity, trauma, and stress.

A mental illness can make you dismal and can be the root cause of problems in your daily life, such as at school or work or in relationships. In many cases, symptoms can be managed with a combination of medications and psychotherapy. Signs and symptoms of mental illness can differ, depending on the disorder, circumstances and other factors. Mental illness symptoms can alter emotions, thoughts and behaviors. Sometimes symptoms of a mental health disorder appear as physical problems, such as stomach pain, back pain, headaches, or other unexplained aches and pain.

Anybody can go through mental or emotional health problems—and over a lifetime most of us will. This year itself, about one in five of us will undergo a diagnosable mental disorder. Notwithstanding how common mental health problems are, many of us make zero effort to improve our situation.We disregard the emotional messages that tell us something is wrong and try putting up with it by distracting ourselves or self-medicating with alcohol, drugs, or self-destructive behaviors. We keep a lid on our problems in the hope that others won’t notice. We wait for our condition to improve on its own. Or we plainly give up—telling ourselves this is “just the way we are.”

If you’ve made consistent efforts to improve your mental and emotional health and still aren’t functioning optimally at home, work, or in your relationships, it may be time to seek professional help. Following these self-help steps will still be beneficial to you, though. In fact, input from a caring professional can often help motivate us to take better care of ourselves.

How to grow your business through Instagram

Instagram business account

If you already have a personal Instagram account with brand-appropriate content and an established following, you might want to simply convert it to an Instagram business account. This gives you access to all the business features but makes the transition seamless for your existing followers.

You could also choose to create a brand-new Instagram business account. This is the right choice if you don’t have an existing personal account, or if your personal account does not accurately represent your business.

target audience

Before you can decide what kind of content to post in Instagram, you need to think about who’s going to see it.

The vast majority of Instagram users are under the age of 35, with a fairly close split between male and female users. The United States has the largest number of Instagram users, closely followed by India, Brazil, and Indonesia. That’s good information to get you started, but you need to go beyond these overall instagram demolitics to define a target audience unique to your brand.

goals and objectives

Knowing what you want to accomplish by using Instagram for business is the first stage in creating an effective Instagram strategy. Understanding your goals keeps you on track and allows you to focus all of your efforts on achieving real business objectives.


Once you start building a following on Instagram, your fans will expect to see posts from you on a regular basis. You want to keep them aware of your brand and engaged with your content without overwhelming them to the point that they tune out—or worse, unfollow.


Your Instagram bio is only 150 characters long, but it needs to do a lot of heavy lifting. It tells first-time visitors who you are, what your brand is all about, and why they should care.

How do you cram so much information into such a small space, while also conveying brand personality? We’ve got a full guide to creating an effective bio but here are some quick tips:

  • Use your brand voice: Convey your personality. Go casual, or professional, or a little bit cheeky, depending on what makes the sense for your business.
  • Include hashtags: Instagram bio hashtags are clickable, and are a great way to show off user-generated content.
  • Try emoji: These little symbols can help you convey a lot of information in just one character.
  • Use spacing and line breaks: Line breaks make your bio easier to read online.


To make Instagram work for your business, you’ve simply got to have great photos. But you don’t need to be a professional photographer, and you don’t need a lot of equipment.

Your mobile phone is your best friend when it comes to Instagram photography, since you can post straight from your device. Here are some tips to get the best photos

  • Use natural light. No one looks great with a flash lighting up the oiliest parts of their face and casting weird shadows on their nose and chin. The same is true for product shots. Natural light just makes shadows softer, colors richer, and photos nicer to look at.
  • Avoid harsh light. Late afternoon is an unbeatable time to take photos. Cloudy days are better than sunny ones for mid-day shooting.
  • Use the rule of thirds. Your phone camera has a grid built in to help you follow this rule. Place your subject where the grid lines meet to create an interesting photo that’s off center but still balanced.
  • Try different angles. Crouch down, stand on a chair–do whatever it takes to get the most interesting version of your shot (as long as its safe to do so, of course).


In last 10 years or so improvement in technologies allowed technology-enabled talent platforms to accelerate the digital HR disruption to create a new age where people can have control over the way they work and finding a balance between work and home.

As things were falling into place , Covid-19 came and started affecting all spheres of human life, disrupting human routine, lifestyle, businesses and the global economy. The overall economic impact of the outbreak will be felt over the years in business operations around the world.

But in the middle of the crisis one aspect that stood out of was the ability of HR functions that holds all ends together fix gaps quickly to ensure smooth running of their businesses. There are several vital important roles that HR managers will have to play in post Covid era to ensure smooth running of business operations.

The important role that HR managers has to play is to look after Physical health and well being of employees because constant staying at home will take its toll on mental health. With a potential increase in mental health issues, there is an increasing need for its importance and how companies can provide solutions, employment benefits, incentives to help its employees. Secondly HR Mangers need to look after its employees and get them used to various technologies that are being used to ensure work from home. Learning to use a new system, communication software or a tool can get challenging, and it worsens when one can’t get immediate support in person, this is where HR managers need to play a crucial role to ensure smooth transitioning. Next Important role is to look after Issues related to jobs and work continuity, this is very crucial area that every HR managers needs to look after since there is already layoffs , termination , pay cuts of employees across business sectors, the managers needs to chalk out a plan in consultation with the management and decide on a clear cut policy especially related to the employees who has been currently laid off. Lastly, HR Managers need to look after the various career opportunities that will arise once things stable, the situation has forced organizations to shift the fundamentals of jobs and the way they’re designed, thus creating more career opportunities. When the economy comes back after this Covid-19, there will be great requirements for employees and that the employees can catch up quickly, act, and put motivation behind efforts that make things happen for organizations. Whether internal or external or gig work , the organizations people will be needing people for their organization.

HR managers can innovate with work schedules and assignments by allowing flexible scheduling parameters and being creative in how the work gets done in post covid era. HR managers should Allow or expand flex-time opportunities for the majority of positions. HR managers should also be considerate about the salaries of the employees in the post covid era , where there will be more cut throat competition.

The Post Covid era will leave plethora of Challenges and opportunities for business organizations and HR managers will play a crucial role in this regard.

How Agri-tech startups can help farmers?

Farmers are facing a bad time in this pandemic. As per IBEF(Indian Brand Equity Foundation) more than 58% of India’s population is dependent on agriculture for livelihood. The reverse migration of migrants due to covid-19 will also lead to more people being dependent on agriculture as a source of income. The government has come up with some reforms that can help farmers. Now, the question is whether agri-tech startups become a ray of hope for farmers and make their lives better.

Farmers have long been exploited by the present system of APMC. They have earned less due to the presence of middlemen. Thus, farmers are left with fewer returns. Farmers require more than policies and this where agri-tech startups come to their rescue.

Ways in which agri-tech startups can help farmers

Removing middlemen

The major problem that farmers face is of middlemen. This increases the cost per transaction which is mostly 2-3% in case of offline transactions. However, this cost can be upto 0.5% in case of online transactions. This is the same as online stock market investments, where people used to pay a lot per transaction before startups like Zerodha came into the market. The result of this reduction in cost is more profit in the hands of farmers.

Health of Crop

India loses around 30-35% crop due to pests. Also, attacks by insects is a major threat to farmers. The recent attack by locusts have created fear among many farmers. Agri-tech apps can help a lot in such situations. They can help in monitoring the health of crops with the help of AI. One such startup is Plantix which is a Hyderabad and Berlin-based startup. It helps farmers to identify plant diseases, pests and nutrient deficiencies. This is done with the help of AI.

Increasing crop productivity with the help of data

Agri-tech startups can store data and measure the performance of crops. With the data, farmers can identify in which conditions the crop yielding is good. These apps can study the history of land and also comment about the fertility of the soil. This data can also be used by other companies who produce agri based products and can lead to newer developments.

Easy availability of finance

The farmers have faced a lot of problems because of non-availability of finance from banks. This led them to borrow money from unorganised sectors at very huge costs. With these apps, the farmers can maintain their data regarding stock sold and inventory. This will help banks in monitoring their performance and thus banks will be more willing to provide money to farmers.

Challenges that can be faced by agri-tech startups

These startups can definitely help farmers but there are some challenges in their way. Their growth depends on the following factors:

  • Support from government.
  • Faster data penetration.
  • Strong financial support from private investors.

These are some of the technical and legal challenges that these startups may face. Apart from these challenges, the acceptance of these apps by farmers is also a challenge. As many farmers are not tech savy, these startups will have to make farmers comfortable with technology. Even with these challenges, agri-tech startups are likely to change the life of farmers.

Social Empowerment of Women in Rural areas

Empowerment means giving strength to an individual. The empowerment of women has been considerably reasoned and penned all over the world. As per a well-known sociologist, empowerment of women means furnishing them to be economically independent, self-sufficient, in addition to providing positive self-esteem to face any adverse situation. Women should be prepared enough to take part in any development procedure.

Known and probably ‘repetitive’ points- but never got commissioned appropriately!

But now, after making these the last of the priorities for a good amount of time, the measures that will be taken into consideration towards the cause are stated below. Positive efforts are always welcomed.

Here they go:

Equal access to education for women and girls will be ensured. Special measures will be taken to eliminate discrimination, universalize education, eradicate illiteracy, create a gender-sensitive educational system, increase enrolment and retention rates of girls and improve the quality of education to facilitate life-long learning as well as the development of occupation/vocation/technical skills by women. Reducing the gender gap in secondary and higher education would be a focus area. Sectorial time targets in existing policies will be achieved, with a special focus on girls and women, particularly those belonging to weaker sections including the Scheduled Castes Scheduled Tribes/Other Backward Classes Minorities. Gender-sensitive curricula would be developed at all levels of the educational system in order to address sex stereotyping as one of the causes of gender discrimination.


A holistic approach to women’s health which includes both nutrition and health services will be adopted and special attention will be given to the needs of women and the girl at all stages of the
life cycle. The reduction of infant mortality and maternal mortality, which are sensitive indicators of human development, is a priority concern. This policy reiterates the national demographic goals for Infant Mortality Rate (IMR), Maternal Mortality Rate (MMR) set out in the National Population Policy 2000. Women should have access to comprehensive, affordable and quality health care. Measures will be adopted that take into account the reproductive rights of women to enable them to exercise informed choices, their vulnerability to sexual and health problems together with endemic, infectious and communicable diseases such as malaria, TB, and water-borne diseases as well as hypertension and cardio-pulmonary diseases. The social, developmental and health consequences of HIV/AIDS and other sexually transmitted diseases will be tackled from a gender perspective. To effectively meet problems of infant and maternal mortality, and early marriage the availability of good and accurate data at micro level on deaths,
birth and marriages are required. Strict implementation of the registration of births and deaths would be ensured and registration of marriages would be made compulsory. In accordance with the commitment of the National Population Policy (2000) to population stabilization, this Policy recognizes the critical need of men and women to have access to safe, effective and affordable methods of family planning of their choice and the need to suitably address the issues of early marriages and spacing of children. Interventions such as the spread of
education, compulsory registration of marriage and special programmes like BSY should impact on delaying the age of marriage so that by 2024 child marriages are eliminated. Women’s traditional knowledge about health care and nutrition will be recognized through proper
documentation and its use will be encouraged. The use of Indian and alternative systems of medicine will be enhanced within the framework of overall health infrastructure available for women.


In view of the high risk of malnutrition and disease that women face at all the three critical stages viz., infancy and childhood, adolescent and reproductive phase, focused attention would be paid to meeting the nutritional needs of women at all stages of the life cycle. This is also important in view of the critical link between the health of adolescent girls, pregnant and lactating women with the health of the f infant and young children. Special efforts will be made to tackle the problem of micronutrient deficiencies especially amongst pregnant and lactating women as it leads to various diseases and disabilities. Intra-household discrimination in nutritional matters vis-à-vis girls and women will be sought to be ended through appropriate strategies. Widespread use of nutrition education would be made to address the issues of intra-household imbalances in nutrition and the special needs of pregnant and lactating women. Women’s participation will also be ensured in the planning, superintendence and delivery of the system.

Drinking-Water and Sanitation
Special attention will be given to the needs of women in the provision of safe drinking water, sewage disposal, toilet facilities and sanitation within accessible reach of households, especially in rural areas and urban slums. Women’s participation will be ensured in the planning, delivery and maintenance of such services.

Housing and Shelter
Women’s perspectives will be included in housing policies, planning of housing colonies and provision of shelter both in rural and urban areas. Special attention will be given for providing adequate and safe housing and accommodation for women including single women, heads of households, working women, students, apprentices and trainees.

Women will be involved and their perspectives reflected in the policies and programmer for the environment, conservation and restoration. Considering the impact of environmental factors on their livelihoods, women’s participation will be ensured in the conservation of the environment and control of environmental degradation. The vast majority of rural women still depends on the locally available non-commercial sources of energy such as animal dung, crop waste and fuelwood. In order to ensure the efficient use of these energy resources in an environment-friendly manner, the Policy will aim at promoting the programmes of non-conventional energy resources.
Women will be involved in spreading the use of solar energy, biogas, smokeless chulahs and other rural application so as to have a visible impact of these measures in influencing ecosystem and changing lifestyles of rural women.

Science and Technology
Programmes will be strengthened to bring about greater involvement of women in science and technology. These will include measures to motivate girls to take up science and technology for higher education and also ensure that development projects with scientific and technical inputs involve women fully. Efforts to develop a scientific temper and awareness will also be stepped up. Special measures would be taken for their training in areas where they have special skills like communication and information technology. Efforts to develop appropriate technologies suited to women’s needs as well as to reduce their drudgery will be given a special focus too.

Women in Difficult Circumstances
In recognition of the diversity of women’s situations and in acknowledgement of the needs of especially disadvantaged groups, measures and programmes will be undertaken to provide them with special assistance. These groups include women in extreme poverty, destitute women, women in conflict situations, women affected by natural calamities, women in less developed regions, the disabled widows, elderly women, single women in difficult circumstances, women heading households, those displaced from employment, migrants, women who are victims of marital violence, deserted women and prostitutes etc.

Violence against women
All forms of violence against women, physical and mental, whether at domestic or societal levels, including those arising from customs, traditions or accepted practices shall be dealt with effectively with eliminating its incidence. Institutions and mechanisms/schemes for assistance will be created and strengthened for prevention of such violence, including sexual harassment at workplace and customs like dowry; for the rehabilitation of the victims of violence and for taking effective action against the perpetrators of such violence. A special emphasis will also be laid on programmes and measures to deal with trafficking in women and girls.

Rights of the Girl Child

All forms of discrimination against the girl child and violation of her rights shall be eliminated by undertaking strong measures both preventive and punitive within and outside the family.
These would relate specifically to strict enforcement of laws against prenatal sex selection and the practices of female feticide, female infanticide, child marriage, child abuse and child prostitution etc. Removal of discrimination in the treatment of the girl child within the family and outside and projection of a positive image of the girl child will be actively fostered. There will be special emphasis on the needs of the girl child and earmarking of substantial investments in the areas relating to food and nutrition, health and education, and in vocational education. In
implementing programmes for eliminating child labour, there will be a special focus on girl children.

Mass Media

Media will be used to portray images consistent with the human dignity of girls and women policy. The policy will specifically strive to remove demeaning, degrading and negative conventional stereotypical images of women and violence against women. Private sector partners and media networks will be involved at all levels to ensure equal access for women particularly in the area of information and communication technologies. The media would be encouraged to develop codes of conduct, professional guidelines and other self-regulatory mechanisms to remove gender stereotypes and promote balanced portrayals of women and men.

People’s Perception towards NGO(Non Government Organization).

How many of yours dream is to work in MNC’s ? I know many of you say yes. But do you ever thought of working in NGO’s. Why is that so we are always behind highest salary packages.

What is a NGO?

There is a saying, what can make you happier than helping others. Similarly, Non Government Organization is a non profit organization which promotes educational, cultural activities and work for the betterment of the society.

Work Together for the betterment of the society.

How NGO’s work?

Many of you are quiet curious about this. All you want to know is that how are the volunteers gonna make money. Here are your answers:

  • Existence of an organization with the intention to provide services.
  • Appointment of volunteers. Here they are the person whose intention is not make money out of it.
  • Collecting/Raising funds to execute the plan and supervising the activities.

People’s perception regarding NGO:

Money versus Social Work concept. What do you think weighs more?

  • Waste of time: We dreaming to work in topmost industries never think of joining hands with NGO’s or just to contribute a percentage of salary towards the cause.
  • No Income: Why do people always run behind money? Yes this is an organization where they help others and make their lives living worth it.
  • No support: yes, this is the main drawback. But don’t you think effort from your side is also necessary. If you start for a good cause then you gonna achieve success.
  • Risk Factor: Who do think was the warrior during this pandemic situation? Yes of course, along with doctors, sweepers the volunteers for such organization are also the warriors. They provided food, shelter to large number of people.

To conclude, Don’t think about what people think if I might start or work in NGO. It is always you who takes the decision and let’s not forget that sharing is caring. So join your hands with NGO’s and be brave as warriors.

A Guide to Your First Week on the Job

walking person

You walk through the revolving door of the lobby toward the elevator, soaking in your surroundings—there’s not a familiar face in the building. You straighten out your suit, press #12, and take a deep breath: Once those doors re-open, your first week of work will officially begin.

Whether it’s your first position or your fifth, those first few days on the job can be more than a little intimidating. But with these key rules, you can get comfortable in your new surroundings, get up to speed quickly, and get off on the right foot with your new boss and co-workers

Do: Be a Sponge

One of your most important duties your first week is absorbing everything. Getting to know your company’s culture, the working and communication styles of your teammates, the problem projects, office politics, and department or company-wide goals means that you’ll be able to start your real work sooner (and be more effective when you do).

So, go to the new hire orientation, sign up for professional development classes, and attend all the team and office meetings you can, even if you’re not yet sure what’s going on or they don’t 100% pertain to your work.

Also join in on the informal events. If you get asked to lunch, happy hour, or the office softball league(either as a participant or onlooker), say yes. It’s a great way to meet people, and it shows that you’re excited to be part of the team.

Don’t: Overcommit Yourself

Do be careful, though, to balance your schedule—you want to have plenty of time to learn the ropes from your desk. The last thing you want is to look like you have too much to juggle, seem overwhelmed, or show up late to a commitment because you’re stuck somewhere else.

Do: Ask Questions

As you learn about new processes, projects, and people, don’t be afraid to ask questions. You need to get up to speed, and people will expect it from the new person on the team. Also take down detailed notes about everything you learn, even if it seems simple. Your brain is going to be on overload this week, and writing everything down will make sure you don’t have to ask the same question twice.

Don’t: Be Afraid to Speak Up

At the same time, don’t be afraid to contribute and add value—you do want to reinforce that you’re the right person for the job! No, you won’t know everything (nor should you act like you do!), but you can make suggestions in team meetings or brainstorming sessions, or ask questions like, “Has this been tried before?” And if you have a skill or ability that you’ve been hired to bring to the team, pipe up and share that knowledge. But be careful to read your audience. You don’t want to come on like gangbusters or step on someone’s toes.

Do: Offer to Help

There may be some down time during your first few days on the job as your boss and team adjust to having you there. But don’t sit around waiting for others to figure out tasks for you—volunteer to help your new teammates on a project. You’ll show initiative, you’ll build rapport with your boss and co-workers, and you’ll learn about expectations, procedures, and how things are done.

Don’t: Turn Down Help or Advice

If your boss or co-workers give you advice or offer to help you with a task or project, take them up on it—yes, even if you’re totally capable of handling things yourself. It’s a great way to bond with your office mates, plus you may get valuable insight into the company’s expectations or a more efficient way to do the work you’ll be given.

Do: Find a Mentor

It never hurts to have an experienced, knowledgeable, successful professional to bounce ideas off of and be groomed by, but it’s especially useful when you’re the newbie. Look around. Who are the stars of the organization—the ones who radiate likability, confidence, and initiative? Introduce yourself, and pick their brains.

Don’t: Rely Only on Your New Mentor

Undoubtedly, the people who make you feel most comfortable will become your go-tos as you navigate your first week. But remember the time it takes for people to help you out is time being taken away from their own tasks. Be sensitive to this by trying to figure things out for yourself first, asking a variety of people when you do have questions, and showing appreciation for everyone who helps you out.

Do: Keep Your Boss Informed

Throughout the week, ask for periodic meetings with your boss (instead of popping in her office for every question you have!). In addition to getting her direction on projects and tasks, you should use this time to update her on what you’re learning and who you’re meeting with.

Ask questions like “Are there additional tasks I should be taking on or skills I should be learning?” and “Can you give me feedback on the project I just completed?” to show initiative, but also do a lot of listening, too. Your boss’ feedback and insight is going to be one of your greatest resources at this point—after all, you’re going to be spending the next weeks, months, and maybe even years working for her, and learning how she thinks early on will serve you well.

Don’t: Compare Everything to Your Last Job

Surely you could rattle off things you loved (or loathed) about your last job and how this position compares—but don’t! You want to give yourself every opportunity to shine, and that means keeping your initial first week impressions to yourself. You’re in a new place, and this is a new opportunity, so embrace it and move forward!

Mystery is now History: Sushant Singh Rajput

Yesterday, everyone shook to the core of getting the news of the demise of one of the Bollywood’s amazing actor and a great human being from the heart, Sushant Singh Rajput. What was more shocking was the fact that he ended his own life by committing suicide in his home in Mumbai. While the world is dealing with a virus that has taken the world by a storm, there are still some viruses related to the concept of ‘human mental health’ that needs immediate vaccine: the one that makes one feel “we are not alone”.

The person who was more than an actor, with his adorable smile has always been the kindest and down to earth. An AIR 7 in DCE, an engineer who left the college after 3 years to pursue acting, Sushant was a role model for millions of people. He was an ambitious human who had a very different perspective towards life and his curiosity about diverse topics was pretty evident from what he used to post on his social media platforms. Once, he shared his 50 unique lists of his dreams emphasizing glamour wasn’t the only thing he wanted in his life, it was more than that. The list had dreams such as “dive in a blue-hole”, “play chess with a champion”, “be an ambidextrous archer”, “learn kriya yoga” etc. He wanted to make an impact on the education of students and was involved in multiple on-field activities for the same. He used to donate his money on someone’s else behalf, the kind of soul that we need in this world. For instance, once a fan commented on a post that he cannot donate money to Kerela Flood victims due to lack of it, Sushant replied that he will donate Rs 1 crore from his fan’s behalf.

He started his acting career with TV serial ‘Kis Desh Mein Hai Meraa Dil’ (2008) and shot to fame with another soap opera ‘Pavitra Rishta’. He also participated in the dance show ‘Jhalak Dikh laa jaa’ where he was the first runner up. His Bollywood career was great. His first movie was ‘Kai Po Che’ for which he won multiple awards. He has then acted in multiple films, ‘Chicoche’ being the last one where the main message was to live life and that quantifying success is not everything. It’s all about giving your best. One of the best characters that he played was the one where he portrayed the former Indian captain, ‘MS Dhoni’. Dhoni- The untold story was such a huge success that people couldn’t differentiate between the reel and the real hero. But seems like there are a lot of things that were undiscovered about him and his own story was something that should have got the attention.

The media highlighted after he was gone that he was suffering from depression from the past 6 months. A man who had almost everything that one can think of was deep down the loneliest person. Social media was full of messages, posts, and comments about what and why it happened. The concept of mental health was again emphasized yesterday and how important it is to reach out to someone you can trust upon.

The mystery of how and why it happened will be a topic of discussion for some time after which it will disappear and only the ones who loved him, the family members, some true fans, and few friends will be impacted. A person who was philosophical and was so vibrant on social media and award shows didn’t deserve an end so soon. It is extremely important to live a life where one is generous for everything and towards everyone. A sweet nudge can make someone’s day.

Let’s start appreciating people for even their tiniest of efforts and make them feel humane. Let’s inspire people to come out as natural as they want to. Let’s take one step towards positivity so that no other human can feel ending this beautiful gift of life.


“Express or impress, it’s their choice

Never let down anyone’s voice”



Matters of the mind

The sudden demise of Sushant Singh Rajput came as a shock. The young actor was apparently undergoing treatment for depression and had been on medication for quite a few moths but yesterday, he succumbed to his illness.

I had recently watched Kedarnath and was awestruck by the late actor’s work little realizing that he had been undergoing such emotional turmoil. His death was sudden and shocking and it got me thinking about one’s emotional and mental well being.

Well, prima facie the actor had everything. A swanky house, a well established and growing career, money, looks, a great physique- everything one would desire. A graduate of DTU, it is quite obvious that he must have been great at academics as well so then, what drove him to take such a step? There has been an outpouring of grief from across the country. Fans, friends, family and all the big shots of Bollywood took to the web to express their grief sorrow. Some even went on to ask questions like ‘Why did you do it?’

Really? Are we honestly stooping down to the level of saying that it was Sushant who was mentally unstable and not strong enough to handle the pressure which comes with the very first film you sign? Are we saying that it was his fault that he gave up and not that of others? Well, to be very honest I was one of these people blaming Sushant for what he had done and how he should have shared his thoughts with others but after a lot of contemplation I realized that I was wrong. It wasn’t his fault because if we go on to assume that  every person who chooses to commit suicide is the one who is weak and should have thought of some way to get out of his/her/their mental condition, we are actually assuming that people deliberately choose to kill themselves inspite of there being other more viable options.

The problem doesn’t lie with the people who end their lives but others, who create that atmosphere where ‘flight’ seems like the only option and apart from escaping this thankless world there isn’t any way out.

I do not have much to say in this regard. I am not a psychologist to suggest a few ways to be happier and not suicidal nor am I a spiritual guru who can relate life’s every problem with the divine and how the answer to every question of ours lies in the universe heaven knows where. I am just a regular girl who has only one thing to say and that is- please make this global space a bit more liveable. Let’s not talk behind each other’s backs and let others live for god’s sake! Stop criticising others for not fitting the template you have created for the ideal someone. Can we not appreciate everyone for their efforts/ Can we not  love a bit more and be more kind? Is this what we have come to that people cannot even speak thieir minds out in the society? Why have we become so pathetic, obnoxious, miserable and judgemental?

We have something to ponder over and think about. Mental well being is not a myth and nor is it funny. It is serious and we have to take it seriously.

Bad habits in the most of the young generation.

You know when we all were kids and studying in school that time we all follows the disciplines and inculcate good habits like (Giving respect to parents, elders, teacher, etc), but when this children step out from school and put their first steps in college life, some of them forgot the disciplines of good habits which was taught in teenage life in school and suddenly in college life catch up “Bad habits” like speaking of bad words in their friends circle example =( Horrible bad words on mother ,father ,and teacher, etc)

Do you know why they use this harsh language? Because of the bad friends circle, and they thought that using such bad words is common and everyone use it, But my point is that the why they forgot that whatever they are right now (having good life style, parents are fulfilling their basic needs, etc) this is only because of parents, you teacher taught you to read ,write and to speak, and even encouraged you and guides yoyto do something creative in your favourite subject. And how these such students appreciate their teachers by making some laugh jocks on them.

  • Do you know in past era and even in some ancient “Vedas” the teacher ( Guru) is treated like a god, and the teacher teaching is respected and never let them to fall their words from mind. (Example =Mahabharata) and even our great poet “Sant Kabir ” who wrote various ‘dohe ‘on teacher which tells us that without teacher student is nothing because teachers helps to shape the mind of its students through his teaching and in recent era some of the students are forgotten their teaching and making some bad jokes on them
  • The next step of the bad friends circle is that most of them get addicted of drugs like alcohol, smoking, etc. And this bad habits may give rise to act of crime in society. So I need to suggest some tips to think on this topic.
  • While having some bad drugs ask this questions to yourself (Is this good for me? Or does it have some benefits on my health (like it going to boost my immune system? And why I am taking this? Answer questions inYes or No form and why yes or no. )
  • While giving some ugly bad words on mother, father, etc, just ask yourself ( Is it good to give bad words on parents, teachers,etc ? Because right now you are wearing the clothes, having a good education system, etc this all because of your parents who are fulfilling your every day needs .
  • Ask yourself such “why” questions an talk to yourself in alone ,you will definitely get your answers
  • ( I hope after reading this article you will start asking such questions to yourself and identifying what is good and bad for you. )

DIGITAL Marketing Basics in a Nutshell

Marketing generally creates interest in the product or services among the potential buyers. It helps the manufacturers to promote and sell their products. It is the digital era and technology is everywhere. Hence, there is a need for businesses to go online and have a web presence.

Digital marketing can be simply explained as selling products or services online ( or offline) using digital channels such as social media, mobile applications, email, web applications, search engines, websites, etc. Offline marketing channels include TV Marketing, SMS Marketing, etc.
The tools used for digital marketing are called the assets of it. They are Your website , Branded assets(logos,abbreviations,etc) , Video content(video ads,product demos, etc),Images (product shots),Written content (blog posts, eBooks, product descriptions etc) ,Social media pages etc.


The businesses develop a plan and create a website with web-based payment software. It helps to create brand awareness. Brands and organizations use websites to create and upload the content (product information, images, etc) while using other mediums to distribute it. The successful digital marketing efforts convert a visitor of the website as a regular customer or client. Booking a movie ticket or purchasing a product in the website are some instances.
Almost every e-commerce website these days wants a mobile version of it. Screen sizes are always changing, so it’s important that your site can adapt to any screen size. Compared to the desktop computers ,the Android smartphones, Apple iPhones, iPads etc have relatively small display size and require a different approach to how content is laid out on the screen.

Responsive web design responds to the needs of the users and the screen size, platform, and orientation (Portrait or Auto-rotate) of the devices they’re using. The layout changes based on the screen size and capabilities of the device. For example, some of your visitors will be using a touchscreen. The modern responsive design considers all of these things to optimize the experience for everyone.
The different digital marketing strategies are:
i) Search engine optimization (SEO) ,
ii) Search engine marketing (SEM) ,
iii) Pay-per-click advertising (PPC) ,
iv) Email marketing ,
v) Social Media Marketing (SMM) ,
vi) Content marketing etc .
Web analytic tools enable marketers to collect and analyze data. This is commonly tracked through Google Analytics. The data collected could be quantitative or qualitative. They help them to understand the sources of traffic on their website, what’s working and what’s not, their ROI ( Return on investment) and how they can enhance their digital marketing efforts. This facilitates them to make the right offer at the right time and in the right place.
The customers are segmented based on their geographical location and served accordingly. There is a variation in the marketing style depending on the language, nativity, etc. Thus, businesses carry out Local & international operations online.
Conclusion :
Digital marketing costs considerably less and reaches a wider range of audiences. Using digital marketing to promote your small business will help you to have a much better chance of business success.
In the forthcoming articles, we shall discuss about each digital marketing strategy in greater detail.

3 Tips for Honing Your Scholarship Search

Thanks to the Internet, you’re one Google search away from feeling overwhelmed in your hunt for scholarships and grants. While it’s easy to type in “nursing scholarships” and hope for the best, a more strategic approach will help you find opportunities tailored to your academic and career goals.
That’s not to say you shouldn’t look for every opportunity, simply that you’ll want to spend your time and energy wisely. Finding the right scholarship opportunities is in many ways as important as putting together a stellar application.
As you begin to consider your academic financial aid options for 2016, consider these three tips for adding some precision to your search.

Start with opportunities at your school

Your college or university likely offers more scholarship options than you may be aware of, especially as new opportunities become available. Sitting down with an adviser is the best way to learn about your options, some of which will be specific to your school and thereby right in your wheelhouse.

At Herzing, we have national scholarships available to students on all of our 11 campuses, but also are constantly working with local organizations to benefit students in our different communities. For example, in Kenosha, we recently partnered with the Mary Lou & Arthur F. Mahone Fund to bring 16 scholarships to local students and are continuing to work with the organization to host educational events in the area. These scholarships are only available to students around Kenosha and based on the goals of the Mahone Fund and our local campus.

Search locally

Local nonprofits, businesses, churches and clubs are great places to look for scholarship opportunities. Don’t be afraid to tap your network and also make sure to scan through local newspapers and other regional publications.

Get granular

When you do broaden your search, especially if you use a scholarship database, include as many details as possible to refine your results. Otherwise, you may end up scrolling through dozens of scholarships and grants for which you’re not qualified or that have expired. It’s good to widen your net, just make sure not to wear yourself out on opportunities that may not be a good fit.  
Jennifer Paugh is the Campus President of Herzing University’s Kenosha and Brookfield Campuses. She brings 17 years of experience in higher education to her role, including experience in teaching, admissions and student services. In her free time, Jennifer and her partner, Rob, enjoy traveling and hiking with their three pups, Porter, Hudson and Etta.

Racism- The Ugly Face Of Discrimination

Racism has existed since mankind and turned brutal over the years. Following the death of George Floyd, massive protest spread across the United States and internationally. Racists belief that white people are superior than people of other races. As a result of which, people of different race, ethnic group or culture are often exploited on many grounds. They have less or no access to proper health care and are subjected to impoverished living conditions. Blacks are often considered middle class and likely to be trapped in poverty. They are treated as slaves and paid low wages.
Talking about racism in general, it is often thought of an individual act of discrimination but has emerged as a public health crisis. The impact of racism on human life is pervasive. In countries like the United States , the African-Americans suffer from existential crisis. They are deprived of the necessary amenities essential for a healthy life.

Sexual And Reproductive Health Of African- American Women
The sexual and reproductive health of African American women have always been compromised and put at stake due to multiple experiences of racism. They are at a higher risk of experiencing the burden of maternal mortality, infant mortality, and sexually transmitted diseases, including HIV.

The Effects Of Racism On Mental Health
Racism is a fundamental determinant of mental heath because it contributes to social disparities causing stress and anxiety. Chronic stress may result in depression. Experiences of discrimination can trigger negative emotions in those suffering from racism. The exposure to stereotypical mindsets and prejudice directed against them hinder their lifestyle. As a result of which, people begin to question their existence. The stigma attached to mental illness should be curbed to avoid racial discrimination.

The belief in considering one’s own race to be superior of others is nothing but a misconception, we are consumed with. For justice to prevail, we ought educate ourselves from being a racist.


In these pandemic situations,  students, workers and jobbers have a bad effect on their careers. No one is allowed to work at the offices or study at the schools during lockdown days due to the huge break out of corona virus (covid19) worldwide. It has been more than two months since the prime minister has announced the 1st stage of lockdown in India. This decision has a brutal impact on not only country GDP but also careers (of youth especially).


Career of a student depends on the quality of his education and the good quality education can be given through practicals, labs, experiments apart from classroom teaching. Better equipped labs, qualified staff can result better quality education. When the educational institutions are closed how can the students learn anything related to academics?

Apart from students’ career, many employees lost their jobs, new jobbers, who are going to start their professional career, have been locked at home. Government is providing few bacis necessities but what about their career life? This was the major problem arised during 1st stage of lockdown.


There are few beneficiary ways for students to make their lockdown days useful and productive. Many institutions have started provided classes through online with the availabe resources ( online applications, softwares and websites). Though they cannot provide best education as in school premises but it is atleast useful for some extinct. Besides there are few youtube channels which teach online courses for free. But if they feel like not appropriate then there are few sites which offer online trainings and teachings ( paid and unpaid ). How to prove to any company or organisation that we have learnt such a course? Yes, the websites provides certificates either physical or softcopy for those who finished the course.

And what about the employees and jobbers? Few companies provide online working facilities but thousands of employees lost their jobs. Some of them searching for online jobs ( part time or full time ) and internships. They may not be much satisfying for the employees but atleast they got something to work.

Knock knock. Who’s there? Democracy. Democracy who?

Democracy in layman terms is the government of the people, by the people and for the people. Media is being considered as the fourth pillar of democratic society after executive, legislature, and judiciary. One of the crowning glories of the democratic system is the freedom of expression and the space that is provided to views from different sections of the society. The last few years witnessed an enhanced interface between the media and the common man, thanks to social media

The role of Social Networking Sites in Indian politics has risen tremendously in recent years. Different Indian political parties have their websites and some of them also use other social mediums to interact with people. With every party having its website and leaders being active on different media it makes the citizens feel that they are within their reach. It feels like the leaders are a touch away. Mr. Shashi Tharoor of Congress Party was one of the first politicians to start tweeting and has a separate fan base for his tweets now. Through social media, politicians now constantly display their message through endless campaigns, see direct responses to their actions via Facebook or Twitter, and connect with the public. One of the most recent example is Bharatiya Janata Party’s ‘Main Bhi Chowkidar’ campaign with Prime Minister Narendra Modi and other BJP leaders, where an auto-generated response was sent to all those who tweeted to the PM, giving the illusion that they were contributing to something large.

It is important to note that political engagement through social media is not limited to adults, but young potential voters increasingly use social media for online political participation. Especially younger people are using social networking platforms such as Twitter to develop an individualised form of activism that they connect to most. Unlike Mainstream media where narratives are indirectly controlled, influenced and favoured by the business houses and political parties that are funding the channel, Social media is comparatively a less regulated space.

Ravish Kumar on his Prime Time show on NDTV urged everyone to stop watching television back in March 2019. Why would someone who earns his living through mainstream television media tell you to do that? This shows how grave the situation was and still is. Public issues have disappeared from the channels, when Indian states were reeling under floods, the channels were still flooded by anti- Pakistan narratives, tukde-tukde gang narratives and the never-ending glorification of the honourable PM. Is TRP more important than highlighting important issues? Is selling news more important than upholding the fourth pillar? If we see the current media scenario then the answer to the latter question seems too easy.

Wouldn’t you agree if I said that the watchdog, or in other words the press and the media have a significant influence on society? Then is it fair to have corporate houses and political parties with vested interests invest in the media?

India News is owned by Karthikeya Sharma, son of a Congress leader. News 24 is controlled by Rajeev Shukla, a Congress leader and his wife Anuradha Prasad who is the sister of BJP leader, Ravi Shankar Prasad. Times Group is owned by Bennet & Coleman. The Italian, Robertio Mindo who has a share in the group is a close relative of Sonia Gandhi. CNN- News 18 is owned by Mukesh Ambani. Republic TV is owned by ARG Outlier Media Pvt Ltd and one of its biggest investors is Rajeev Chandrasekhar, a BJP leader- These are just a few examples out of the many news channels.

Editors are pulled up for putting their opinion, journalists are asked to toe the line, and media houses align themselves with different political ideologies and the interests of the owners and sponsors. Is it really possible to have a free and a fair media with this direct hold?

‘Freedom of the press is not just important to democracy, it is democracy.’

Walter Cronkite

India is the world’s largest democracy, and the media mustn’t be controlled by any political party, big corporate houses or any other sector. The Press and the media is the voice of the voiceless and should promote the rights of not just the majority but also the minority; it is the duty of the press of any country to ensure that the government is functioning properly and no section of the society is left behind.


  1. Role of media in Indian democracy
  3. Participatory Politics: New Media and Youth Political Action- University of Chicago
  4. Who owns your media?-


In order to build a successful career, you have to plan first. It’s not a one time thing that you do in your school and college and then leave it, and move onward towards your job and career. In fact, Planning must be done on a daily basis, no matter “What platform you are at”; and at “What position”.

Before structuring a successful career for yourself, the utmost thing is to evaluate yourself and have a clear focused mind; stating “What’s your Goal in life?” ‘Or’ “Which career path do you want to choose?” A positive methodology towards your goal will make your life better in all phases, as it offers you a feeling of sanctuary and triumph.

The following SEVEN Approaches will give you enough boosts to improve your career and be successful:-

*) Know your Goal – “What’s your Ultimate Goal?” This is an imperative question to ask yourself before you start your journey. You must know your goal in life. Many people today, are just drifting with the trend. They do not follow their dreams; even if they don’t like what they are doing. Hence, it is imperative that you set your priorities and act accordingly.

*) Update your resume – Your resume speaks for you. It tells who you are, what have you done, and how useful can you be for the company. That’s why you should create a professional and neat resume, and be ready when the next opportunity knocks at your door.

*) Develop your skills – There is no doubt that skilled candidates are being searched, and hired by all organizations. Hence it is important to give equal importance to both Soft and Technical skills. Its best to keep updating your knowledge, attend seminars, conferences and read books.

*) Increase your Network – Networking is all about making connections. When you meet new people, you fundamentally get a chance to learn, interact and enhance your skills. Successful people always make networks and create long lasting relationships.

*) Be Socially Active – Create your social media profiles on LinkedIn, Twitter, and Facebook. These three networks will be your best bet; and you will get lots of opportunities and career choices along the way. Be sure to be updated on them.

*) Believe in Yourself – Your objective in an interview is to go in there, and convince the assessors that you’re more than capable of doing the job, and that you’re the top candidate for the position. Be Confident!

*) Stay positive always – Whatever may be the situation , always stay positive and wait for your time to come and when it comes you’ll succeed.


Take your time and decide your career because it will not only gives you money but also job satisfaction also. So decide well.

Mid day meal scheme – A nutritious promise programme

Nutrition, as we all know, forms the pillar for sustainable growth of the human body and mind. One of the primary objectives of the Mid-Day Meal Scheme—the world’s largest school feeding programme — is to enhance children’s nutritional profile, thus having a positive impact on their health as well as learning outcomes. It was launched in 1995 comes under the human resource development. The programme supplies free lunches on working children. No midday meal scheme made many changes and is covered under the National Food Security Act, 2013. It provides everyday meal and Mid-day meal (MDM) is a wholesome freshly-cooked lunch served to children in government and government-aided schools in India. 

Who is eligible?

Children studying in Primary and Upper Primary Classes in Government, Govt. Aided, Local Body, EGS and AIE Centres, Madarsa and Maqtabs supported under Sarva Shiksha Abhiyan and NCLP Schools run by Ministry of Labour are eligible for Mid Day Meal.

Moreover, when children are healthy, they are less likely to miss school due to illness, and considering that absenteeism is one of the major impediments when it comes to education, the nutritional mid-day meal is no doubt a blessing for children. In a country like India, where hunger and malnutrition are chronic issues, long-term exposure to a nutritional program as an educational intervention is of great significance.

According to norms under the scheme, pulses, rice, rotis, vegetables, with fruits and milk on certain days, are to be served to school-going children to ensure necessary nutrition to them. The scheme is designed to provide a minimum of 450 calories per child per day, of which at least 12 grams should be of protein each day. These meals should be served to each child at least 200 days a year.

“We are working on changing the mid-day meal scheme and it will be a big revamp. Most changes will be related to financing and monitoring,” a senior HRD ministry official said.

“We are not planning on changing the meal type as many of the children come from poor families and the mid-day meal is the only nutritious one that they have in a day. We cannot change the menu from dal, roti, rice and such things to dry items.”

Main objectives:

  • Improving the nutritional status of children in classes I – VIII in Government, Local Body and Government aided schools, and EGS and AIE centres.
  • Encouraging poor children, belonging to disadvantaged sections, to attend school more regularly and help them concentrate on classroom activities.

Meal provision

The scheme guidelines envisage to provide cooked mid-day meal with 450 calories and 12 g of protein to every child at primary level and 700 calories and 20 g of protein at upper primary level. This energy and protein requirement for a primary child comes from cooking 100 g of rice/flour, 20 g pulses and 50 g vegetables and 5 g oil, and for an upper primary child it comes from 150 g of rice/flour, 30 g of pulses and 75 g of vegetables and 7.5 g of oil.

Contribution of education to social progress

Education is the process of learning and expanding culture, and, as it contributes to the improvement of the human condition through better knowledge, health, living conditions, social equity and productivity, is a central tool for social progress. Education is expected to foster social progress through four different but interrelated purposes: humanistic, through the development of individual and collective human virtues to their full extent; civic, by the enhancement of public life and active participation in a democratic society; economic, by providing individuals with intellectual and practical skills that make them productive and enhance their and society’s living conditions; and through fostering social equity and justice. The expansion of formal education, which was part of the emergence of the nation states and modern economies, is one of the most visible indicators of social progress. In its expansion, education created a complex web of institutions distributed according to different paths along the life course, from early education through the school cycles to the final stages of higher education, continuing with the provision of forms of lifelong education. This web of institutions is subject to breaks and cleavages that reflect their diverse and multiple historical origins and purposes and the asynchronous developments in different regions. From primary schooling, education institutions grew horizontally (by learning fields, subjects, or occupations) and vertically (by levels and credentials.) The allocation of children and young people to different tracks and institutions, by a mixture of choice and assignment, is a core process in formal education that often reflects and reproduces preexisting inequalities. The chapter presents the main actions needed to allow education to fulfill its promise to promote social progress considering the four purposes of education. On a global level more research informed policy is required and a balanced approach to educational reform, including teacher education, by putting more emphasis on the civic and humanistic purposes. Governance structures that are flexible, participatory, and accountable considering the political and social context are recommended. The new agenda of Sustainable Development Goals for 2030 established in 2015 calls for a new cooperative paradigm based on the concept of “full global partnership” and the principle of “no one will be left behind.” Sustainable Development Goal 4 for Education aims “to ensure inclusive and quality education for all and promote lifelong learning”. This provides a broad framework for education’s contribution to social progress. To achieve this, it is necessary: (1) to expand access and improve the quality of early childhood education, as a precondition for life-long educational success in all its goals; (2) to improve the quality of schools, including in learners’ direct interactions with their peer groups, educators and the surroundings; in institutional characteristics such as group size, student-teacher ratio, teacher qualifications and spatial and material conditions, and in the provision of a meaningful and relevant curriculum; (3) to enhance the role of educators, considering that teachers are not just carriers of knowledge and information, but role models that have a significant impact on children’s dispositions towards learning and life more generally; (4) to make higher and vocational education more inclusive and socially relevant, thereby enhancing the opportunities for students of all sectors of society to further their education in a meaningful and practical ways, eliminating social and cultural restrictions to access and reducing the dividing lines between high and low prestige and esteem between institutions and careers. Additionally, appropriate use of the opportunities created by the new digital technologies is recommended. These are not a magic bullet that will replace existing educational institutions and create a new learning world. But they can be powerful instruments to improve the quality and relevance of education and its contribution to social progress.Culture, “that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits” (Tylor 1870) is the most distinctive element of human societies, and in its broadest sense education is the process of facilitating learning or the acquisition of culture. Education takes place informally, starting with the interaction of children with their parents and relatives, but becomes to a large extent formal in complex societies, as it is codified (in primers, manuals, catechisms, handbooks) and provided by specialized institutions (churches, schools, universities, professional guilds, academies) according to specific methods (lecturing, memorization, demonstration, interpretation, collaboration, practice, experimentation).In most societies, education is a valued asset: more education is expected to enhance specific dimensions of culture (religious beliefs, citizenship, professional skills, humanistic values, critical thinking), fostered by different institutions and sought by individuals and families as a means of achieving or securing social and economic standing and prestige. As the notion of social progress becomes entrenched, more and better education becomes considered one of its main instruments.The expansion of formal education, which followed the emergence of the nation state and the modern economy, is one of the most visible indicators of social progress. Until the early 19th century, advanced learning was limited to a small elite of priests, bureaucrats and specialists, provided by universities and other prestigious learning centers, usually associated with the churches. The notion that all persons should be able to read the sacred books was part of the Jewish, Christian and Muslim traditions, but was never fully practiced and mostly limited to men (Hanna 2007, Vincent 2000, Gawthrop and Strauss 1984, Botticini and Eckstein 2012). This notion was adapted and spread out by the modern, industrialized Western nation states, and exported to some degree to their colonies and areas of influence. By the end of the 19th Century, the United States, Australia, Canada and New Zealand had already reached universal schooling, followed closely by Northern Europe. In Asia, expansion of primary education started in Japan, followed later by Taiwan, Thailand, Sri Lanka and the Philippines. In Latin American and Africa, it expanded first in areas with strong European immigration, such as Argentina, Chile, Uruguay and Southern Brazil, as well as in South Africa and Zimbabwe (Benavot and Riddle 1988).


The section focuses on characteristics of institutions, educators and principals that contribute to their ability to work towards the four goals enabling social progress rather independently of specific cultural and national contexts. They are expected to put learners in the position to actively participate in shaping their educational careers, gather information and have confidence in their ability to overcome challenges and uncertainty. Learners have to be prepared for overcoming social barriers – both of a personal nature and with regard to society in general.Educational institutions should not only focus on their respective educational duties but also recognize their shared responsibility for social progress, for successful incoming and outgoing transitions and for the complete educational careers of their students. This responsibility about what happens before and after learners are part of their own institution also needs to be better anchored within universities. This is recommended as they are actively involved in the training of educators in many countries.

Are you struggling to discover your purpose?

Are you struggling to discover your purpose? Do you have a sense of purpose?
Purpose gives a meaning to work you do to which take your most of the time. Many seem to believe that purpose arises from special gifts which set apart from other people but that are only part of the truth. A sense of purpose occur from our connection with others and to the community to which we belong
Here are 5 things which help you to find purpose in life

  1. Reading.
    Reading connects us to people we’ll never know across time and space. We often learn from experience of other person. Reading auto-biography or biography of famous person which gives insights of the person teaches us how to find a driving force or purpose towards your goal of life.
    By seeing purpose in the lives of their favorite person people are more likely to see in their life. In this sense, purpose is an act of imagination
  2. Turn hurts into healing of others
    Finding purpose is not an intellectual pursuit; it’s something we need to feel. That’s why it can grow from sufferings of our own or others. There are many examples in history such as Mother Teresa who found hurting of poor’s into her purpose
    This helped to uplift their life. Abraham Lincoln president of United States sacrificed his life to abolish slavery from his country.
    “Be the change you want to see in the world” said by M.K Gandhi.
  3. Cultivate awe, gratitude and altruism.
    We should have gratitude toward life which helps us to have a positive outlook toward life. It can foster in us a sense of purpose.
    Several studies have shown that the experience of awe make us feel connected to something larger than ourselves and so can provide emotional foundation for sense of purpose. There are various studies which show us that children and adult count their blessing are much likely to contribute to the world.
  4. Listen to what people appreciate about you.
    Giving thanks can help you find a sense of purpose but you can find a sense of purpose for which people appreciate you.
    Many people are appreciated and criticized for their work which teaches them about their strength and weakness. Appreciations have helped artist, musician and writers to rebuild their focus and how it motivated to work.
  5. Find and build a community.
    Many people should find the problems faced by their community and can help them to solve the problem which would able to create a higher sense of purpose on an individual. One should leave world in better place then found it.