WHAT IS SOCIAL MEDIA MARKETING?

 

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Earlier, e-marketing and digital marketing were in vogue . But today, the term Social Media Marketing is gaining recognition. It connects you with your audience and helps in building your brand, increases sales and drives website traffic. It allows brands to establish their social media “tone” and “culture” and manage marketing campaign. 

The major social media platforms used are: Facebook, Twitter, Pintrest, Instagram, Snapchat and YouTube.

Through Social Media Marketing, companies keep in touch with individual followers. This helps instil loyalty into followers and potential customers. The use of new semantic analysis technology helps marketers detect buying signals. This includes content shared by people and questions posted.  

Below is a step by step guide you can use to enhance you social media presence:

  1. SETTING GOALS:

You should know what you want out of social media. Some may use social media for brand awareness whereas some may use it to drive website traffic. You should set realistic social media goals. To begin with, you should set small and achievable goals for yourself. This will scale your social media efforts and will be reasonable and affordable. 

You should pick out the social media platforms where your target audience is more. After creating a good social media presence on some platforms, you can expand it on other platforms as well. 

Your current social media marketing plan doesn’t have to be your plan forever. You can bring changes to it according to how your posts perform.

  1. PLANNING AND PUBLISHING:

Close to three billion people use the internet daily. In the initial stages, your main aim is being consistent on social media. All you’ve got to do is post pictures, videos or a blog post daily. This will bring you brand in the eyes of future customers. You need to plan your content beforehand and publish it at the right time. Also, being aware of your target audience is a must. Also, where does your target audience resides. A variety of social media scheduling tools allow you to publish your content on your preferred time.This saves your time and allows you to reach your audience when they engage with your content.

  1. ENGAGEMENT:

Engagement means that customers and stakeholders are active participants rather than passive. Engagement on social media can be divided into two parts: proactive and reactive conversations. Proactive means regularly posting content like photos and videos. Reactive conversations involve commenting and engaging. People might talk about your brand without your knowledge. So you will want to track conversations about your brand. But it is impossible to check all the notifications. Instead you can use a social media listening and engagement tool. It allows you to see all the mentions and messages throughout different platforms. It also enables you to see the posts that didn’t tag your business’s social media profile.

  1. ANALYTICS:

You will want to know how well your posts are doing in promoting and reaching out to people. You need to analyse the performance of your one post over the other. This will help you to fine tune your content for more engagement. Tracking the metrics of your content in real time will enable you to make small changes. It will save you from sweeping your entire strategy for a new one. You can be reactive in the short term to get the most out of your running campaign. Later,  proactively use these takeaways to inform your next major strategy. 

  1. ADVERTISING:

Promotion through social media ads is one way to promote your brand. It helps you reach greater audiences, even the people who don’t follow you. You can create ads according to your target audience. You can also specify the demographics, interests, etc. Social media advertising tools enable you to make bulk changes, automate processes and optimise ads.

Social media platforms are evolving everyday. You see some update almost everyday on the platforms you use. This means that social media marketing is also evolving everyday. Going with the current trends is one way of improving your content. People like to follow brands which post content with reference to the current trends. Because most of the users of social media consists of GenZs and millennials, it’s best to target them as your audience.

GRAPHIC DESIGN

Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design. Graphic designs create and combine symbols, images and text to form visual representations of ideas and messages.

SKILLS

The graphic design requires exceptional creativity and innovation with excellent time management and organisational skills. It requires accuracy and attention towards detail and an understanding of the latest trends. Elements can be incorporated in both traditional and digital forms, which involves the use of visual arts, typography, and page layout techniques.

TYPOGRAPHY- It is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography. Typography also may be used as an ornamental and decorative device, unrelated to communication of information.

PHOTOGRAPHY- It is the art, application, and practice of creating durable images by recording light, chemically by means of a light-sensitive material such as photographic film. It is employed in many fields of science, manufacturing, and business, as well as its more direct uses for art, film and video production, hobby and mass communication.

ICONOGRAPHY- It is a branch of art history which studies the identification, description, and the interpretation of the content of images: the subjects depicted, the particular compositions and details used to do so, and the other elements which are distinct from artistic style.

ILLUSTRATION- It is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator. It also means providing an example either in writing or in picture form.

APPLICATIONS

Graphic design is applied to everything visual. Design can lead in selling a product or a idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of advertising. Branding and advertising has become very important in the range of services offered by graphic designers. They often form a part of branding team. Graphic design is applied in the entertainment industry in decoration, scenery and visual story telling. From scientific journals to news reporting, the presentation of opinion and facts is improved with graphics and thoughtful compositions of visual information known as information design.

OCCUPATIONS

The graphic design career path is a great way to enjoy yourself, feel fulfilled by your work, and get paid well. It’s also a career that is very much in demand. The scope of graphic designing is that in IT firms Developers can design Web page/mobile apps mockups to get Client Approval before proceeding to code part. Graphic Designing can help Marketing Professional to present ideas visually in their presentation. Also, it will help them to fetch new ideas.

HOW TO BUILD SELF CONFIDENCE AFTER FAILURE

Self Confidence Quote Images, Stock Photos & Vectors | Shutterstock

You know that feeling when you’ve prepared for a test very well when you have worked very hard to achieve something and for some reason or other it doesn’t pan out, you fail,blew the interview of your dream job , got rejected/dumped or that girl or boy you chased for so long just went up and got committed with someone else and you’re just like “WHAT?!!!”. In all of these cases somewhere we lose our hearts. We lose the spine to try again. All we really know is the taste of failure and rejection and things just not working out. The sweet old world tells us to “Dream and dream big” but how can we dream big? How can we bring ourselves to dream again when life has been hell when the dreams and aspirations that we had just went and blew up on our face. The expectations that we had from life, from ourselves just completely got destroyed and suddenly we don’t know anymore we feel lost and stranded and heart broken not knowing how to recuperate.

50 Self-Confidence Quotes Pictures That Will Empower You - Quotesing

WRITE IT DOWN– sometimes we don’t really need to talk to anyone or take other’s advice all we really need is to let it out, to cry to properly accept our defeat and come at terms with it. You don’t have to write it down on a piece of paper, just begin and don’t stop it doesn’t matter that you’ve gotten some spellings wrong because who cares right? it’s for you it’s your therapy and as you start writing down you’ll see flashbacks of every single time you’ve failed in your life like that math test when you were five or that drawing competition when you were three or that high school break up or you’ll remember a really sad story that you read or saw somewhere and it will just make it worse but KEEP WRITING OK? Be brave to confront your own self. Crying or feeling bad and feeling down and depressed aren’t all that bad because once you’re over it you’ll feel “God anything is better than this?” and it really helps us differentiate between our good days and our bad days and once you’re done whining and crying melodramatically at the corner of your bed post all alone , now this may sound very sad but “HUG YOURSELF” and say “it’s okay, you’re not alone you’ve got me”.

Abdul Kalam quote: Confidence and Hard work is the best medicine to kill...

MOVE ON– The reason so many of us take defeats and rejection in such a negative way is because we feel embarrassed we feel like we can’t do anything because we keep on failing. But, the problem isn’t that is it? Maybe we have been asking ourselves the wrong questions maybe we have been feeding ourselves lies and sometimes you know you just can’t help it bad luck comes to us all. Maybe he wasn’t the right guy fro you that’s why it didn’t work out, maybe the job wasn’t right for you and maybe you need to work harder than you did before. Rather than looking back again and again at our defeat shouldn’t we take notes? shouldn’t we promise ourselves that we won’t procrastinate anymore, we won’t let that kind of guy/girl come close to us anymore or that opportunities and the chances that we missed or let go we won’t let that happen anymore. The bitter truth is what’s done is done you can’t expect to get back up in a day and feel okay everything is alright, it’s not obviously but time heals everything and little by little after a week, a month, a year it will hurt less. Till it vanishes in the sands of time.

24 The Alchemist Quotes to Make You Go After Your Dreams

TAKE CONTROL OF YOUR ACTIONS – So now in the process of moving on you can’t just sit idly right? You have to take control of your life now, see all the pros and cons and instead of crying and whining begin looking forward to forthcoming opportunities. Start preparing for the next test , start that internship you’ve been wanting to do for so long , so you didn’t get that job? Look for another. So he/she dumped you let him/her go and now recognize the kind of things you don’t want in a person and in a relationship in fact you’ll be more cautious of any red flags and will be much more experienced. The fact of the matter is life is so dynamic life is so mysterious how can you expect that only bad things will happen to you? That’s crazy. How can you say that you’ll never get the job or you’ll never meet the person etc etc. Are you an astronomer? Are you God? Or an Alien? that you know everything? NO so, shut up! Shut that voice that tells you that you can’t achieve anything because it’s stupid and you know it.

99 Motivating Self-Confidence Quotes for Men | Irreverent Gent

LEARN & EXECUTE -Now you’re a veteran you’ve seen more failures than anyone else no one expects you to be successful so, much less burden right? It is when the world underestimates us too much that we really get the time to shine. Learn what went wrong & make a list of the things that you should have done or you could do to improve like not procrastinating , having better communication skills , asking questions in class and to be a good listener to be more patient with your partner and not jump to conclusions etc. The fact that we failed proves that he have room to grow instead of looking back in life with despair look back like you’re reading a chapter of an old book and trying to learn from it and then make sure that you don’t do the same things like the protagonist of that story did.

Quotes about Learning And Growing (78 quotes)

NEVER COMPARE – Don’t compare your failure with someone else’s success. Your time will come, wait for it and instead of being sad try to be happy for others even if you sometimes might have to force that smile down your throat. It’s not easy, but it is life.

No Expectations Quotes. QuotesGram

WORK HARD WITH ZERO EXPECTATIONS – The only expectations we should have is from ourselves. Expecting too much of others in a relationship is like a ticking time bomb it won’t happen and you will be disappointed.Same goes for everything almost, i feel that the harder you work for something the more expectations turn into a reality (in exams) but sometimes even while working hard there are things out of control. That promotion that you worked so hard for went to someone else, that relationship you tried to hold on too so much went down the drain so, what are we supposed to do? Remember “HARD WORK NEVER GOES TO WASTE” hardworking people who put 100% in their actions will one day achieve the things they strive for it might not be today, it might not be tomorrow but, it will for sure happen one day. Instead of expecting that day to come, forget about it and just keep doing what you’re doing try to improve and let life open the door of opportunities for you let life surprise you instead of waiting and wishing and hoping just bury your head down in your work and let things unfold and NEVER MISS A CHANCE TO HAVE A BIT OF FUN!

HealthTrust on Twitter: "“You were hired because you met expectations, you  will be promoted if you can exceed them.” – Saji Ijiyemi #motivationmonday…  https://t.co/5qSG4sdhpu"

DRESS UP– dressing properly and looking presentable puts more confidence in you than most of the things and it especially helps on the days we are feeling low. Who doesn’t want to go out on the days when they’re looking gorgeous and picture perfect?

Always dress like it's the best day of your life. | Quotes to live by,  Fashion quotes, Motivational quotes

ASK THE RIGHT QUESTIONS – The thing that you’re working so hard for do you even like it? Are you doing it to earn respect of others or are you doing it because you actually like it? Do you want that job because you’re interested in that field or because you like the pay? Can you actually see a happy future with him/her or is it because you’re too scared to let go because you’re used to them?Don’t get me wrong we don’t always do the things that we like but we do those things anyways since they’re a stepping stone on our way to something that we actually like. Iggy Azalea scrubbed floors as a part timer to get a ticket to Miami and start her career I don’t think scrubbing floors sounds like a very enticing job but the outcome from it definitely was. So ask yourself are you doing things that will lead to a life of your dreams or are you just suffering for something that you don’t even care about that much?Or suffering with someone or because of someone who otherwise don’t really deserve it.

HAPPINESS – You’ll never be able to really achieve anything if you’re not mentally happy and we often associate our happiness with success we think “once i’m successful i’ll be happy” but in really shouldn’t be that way . The no.1 way to be happy is to spread happiness, try to cheer up your friend try to do something nice for someone try to donate some clothes or talk to old people try to make others laugh and try to stock up on good karma , try to grow a plant or a tree or play with some kids and try to make them laugh because happiness is what happiness gives. If you try to uplift others you’ll be in a way uplifting yourself and if your inner mind is turbulent try to keep it calm by not focusing on it too much. Fake it till you make! Works really well when you’re trying to cheer yourself up.

20+ Positive Self Image Quotes to Boost Anyone's Confidence | Page Flutter

Decision making in Business

Every organization faces some problems. Due to this, a decision has to be made by the top management. Decision making is an essential part in business organization. It is a decision made by the managers by choosing and selecting the best alternative from different alternatives in an organization. Decision making is a part of planning. Good decision has to be made quickly and at the right time .

Steps of decision making :

  1. Identify the problem:
    The first step is to understand what the issue is arising. We have to state the problem and then we can take what type of decision we need to make.
  2. Analysis of the problem: The second step is to understand why this problem has arised and what are the reasons behind this particular problem. A detail analysis will be done on a particular problem. They will work on how the problem can be resolved.
  3. Generating alternative solution:
    To list all possible solution can be taken to solve the problem. Different people give different opinions. We have to give the best solution so that the target will be finished at the right timing.
  4. Evaluate alternatives:
    Whatever options that had come out, we have to evaluate it. It is to state out the advantages and disadvantages of the alternatives. We have to evaluate the alternative at a company’s risk,time and budget. Cut out all the options which can hinder the organization. We have see which will be the most highest demand alternative that can be brought into the market.
  5. Select alternative:
    We have to choose the best alternative out of different alternatives, we have to select the best choices for the profit of the organization.
  6. Implement the alternatives:
    To take positive action and implement the alternative that have been chosen. We have to practically implement the decision taken.
  7. Monitoring the decision:
    To take review and feedback of the alternative decision taken for the organization. It is to see whether everything is going according to the planning.

These are the important steps that every organization should follow. This can strengthen the leadership qualities and help creating innovative ideas and can survive very well in the business world.

Dealing with the neighbors

     India shares borders with several sovereign countries; it shares land borders with China, Bhutan, Nepal, Pakistan, and Afghanistan in the north or north-west, and with Bangladesh and Myanmar in the east. India also shares water borders with Sri Lanka, Maldives, and Indonesia. They are more like our neighbors.

     India faced major challenges in its neighborhood from China: the whole COVID-19 pandemic, the growing competition for influence in South Asia, and aggressive action at the Line of Actual Control (LAC) by China’s People’s Liberation Army (PLA).

What are the Line of Actual Control (LAC) and China’s People’s Liberation Army (PLA)?

The Line of Actual Control (LAC): The Line of Actual Control (LAC) is a notional demarcation line that separates Indian-controlled territory from Chinese-controlled territory in the Sino-Indian border dispute. It subsequently referred to the line formed after the 1962 Sino-Indian War and is part of the Sino-Indian border dispute.

China’s People’s Liberation Army (PLA): The People’s Liberation Army (PLA) is the regular armed forces of the People’s Republic of China (PRC) and the PRC’s founding and ruling political party, the Chinese Communist Party (CCP). Besides the Central Military Commission and several minor units directly under it, the PLA has five major service branches: the Ground Force, Navy, Air Force, Rocket Force, and the Strategic Support Force. A majority of military units around the country are assigned to one of five theater commands by geographical location. The PLA is the world’s largest military force and constitutes the second-largest defense budget in the world.

How India is dealing with the COVID-19 Challenge:

     The COVID-19 pandemic that originated in China has led to one of the biggest health challenges, causing heavy economic damage in South Asia. India stands second after the United States in terms of the number of cases, and the worst-hit economy among G20 nations. But India is also one of the best-poised nations to aid recovery efforts in the region, given its status as one of the world’s leading producers of pharmaceutical drugs and vaccines. In March, Prime Minister Narendra Modi held a special virtual summit of eight SAARC nations and proposed a COVID-19 package, for which India provided about half of the $20 million funding for relief. India’s military ran a series of missions to SAARC countries and the Indian Ocean Region (IOR) with supplies of food and medicines, and India’s ‘Vande Bharat’ mission flew home nationals from neighboring countries, along with lakhs of Indians who had been stranded during the lockdown.

     India was not the only country in the region providing help. China, too, stepped up efforts to extend its influence in the South Asian region through COVID-19 relief.

What is the matter with Line of Actual Control (LAC) and China’s People’s Liberation Army (PLA)?

     China doubled down on territorial claims and its transgressions along its borders with South Asia: from Ladakh to Arunachal Pradesh, PLA soldiers amassed along various sectors of the LAC, leading to violent clashes. The deaths of 20 Indian soldiers at the Galwan valley was the first such casualty in 45 years. China also laid claim to Bhutan’s Sakteng natural reserves and pushed along the boundary lines with Nepal, all of which changed India’s strategic calculations along its Himalayan frontiers. That India and Nepal saw their worst tensions in decades over the construction of a road to Lipulekh, leading to Nepal amending its construction and map to claim Indian territory, added to the already fraught situation. Meanwhile, a new defense pact this year between China and Pakistan vis-à-vis a sharp rise in ceasefire violations along the Line of Control (LOC) with Pakistan to the highest levels since 2003, has made it clear that India must factor in among its military challenges at the LAC the possibility of a two-front war.

MEDIATECH ACHIVE

The growth of MediaTek also means that it somewhere hampered Qualcomm’s market that dropped from 31% share in Q2 to 29% in Q3.

When we talk about the biggest processor makers in the smartphone world, usually Qualcomm and Samsung brands come to all mind. However, both of these were not the biggest smartphone chipset supplier in third quarter of the 2020. According to a new report from smartphone industry, MediaTek was the one that to get the lead position then Qualcomm

As per the report, the Taiwanese chipset maker performed well in $100 to 250 In India( ₹7000 – ₹18,000) price . India and China were two of the most important markets for MediaTek in Q3. One of the reasons for MediaTek’s growth is also said to be the inactive growth of Huawei due to these US sanctions.

MediaTek chipsets were in some 100 million smartphones that were sold globally in the third quarter. All this helped the company to expand its market share from 26% in second quarter to 31%.

The growth of MediaTek also means that it somewhere hampered Qualcomm’s market that dropped from 31% share in Q2 to 29% in 

However, Qualcomm even now is still leading when it comes to market for 5G chipsets. It had a share of 39% in the third quarter. As per report, the demand for 5G phones increased in Q3 with 17% of all handsets supporting 5G network. And this helped Qualcomm expand its market share. 

The research by smartphone world says that this 5G trend is likely to continue with 1/3rd of all smartphones that will be shipped in the fourth quarter of 2020. While Qualcomm has brought some new 5G supporting chipsets including the Snapdragon 690, Snapdragon 750G and Snapdragon 865 Plus, MediaTek on the other hand, has also expanded its lineup across different series using its DIMENSITY range of 5G chipsets.

Any how, 5G chipset is not nessasary for all country even in India we are going to get 5G in Q2 2021 via JIO telecommunications company and they are told that we are going to launch we wait and see how long it take to provide 5G to people.

In India only Mediatech Dimensity 800U only launched and which smart phone brand going to launch whth this chipset don’t know, where it is Mi or Realme. My preference is Realme going to launch first

Get ready India, we are going to get better network communication in 2021-2022. It may go longer than 2022 because of COVID -19 pandamic,when Indian government give spectrum auction we get 5G better network in India

CONCLUSION

Though Mediatech come from low level it achive by its performance ie… By the engineer who are all designing this chipset great aplast, any suggestion or Idea put it in comment..

THANKS FOR SPEND VALUABLE TIME