10 Advantages of Social Media Marketing

Envision spending just 6 hours every week to build your business’s acknowledgment, traffic, and deals with practically no expense. That’s correct! About 90% of advertisers asserted that social media created monstrous openness for their organization and that’s just one of its numerous benefits. Social organizations are currently a considerable piece of each marketing methodology, and the advantages of utilizing social media are incredible to the point that anybody not executing this financially savvy asset is passing up an amazing marketing opportunity. It’s not difficult to see that social media marketing is a vital component for achievement in marketing and numerous advertisers understand the potential for business development utilizing the stage. Nonetheless, a portion of these experts are uncertain of which strategies to apply and on the off chance that they are powerful. As per Social Media Analyst, about 96% of advertisers are as of now partaking in social media marketing, yet 85% of members aren’t certain which apparatuses are the awesome use. With our assistance, we will lessen the disarray by altogether clarifying the benefits of utilizing social media to showcase your business.

increased brand awareness

Social media is one of the most fee-green digital marketing methods used to syndicate content material and increase your commercial enterprise’ visibility. enforcing a social media method will substantially increase your logo reputation considering that you’ll be engaging with a huge audience of purchasers. To get started, create social media profiles on your business and start interacting with others. Get personnel, business partners, and sponsors to “like” and “percentage” your web page. certainly having people have interaction along with your content will increase logo focus and start building your reputation as a business. each submits this is shared may be brought to a brand new network of people, that could make them becoming capability customers and the more individuals who recognize about your commercial enterprise, the better. by way of making an investment only a few hours consistent with week, over ninety one% of entrepreneurs claimed that their social advertising and marketing efforts substantially improved their publicity. there is no doubt that by way of actually having a social media page your logo will gain, and with ordinary use, it can generate an extensive target market to your commercial enterprise.

more inbound traffic

Without advertising your enterprise on social media, your inbound traffic is limited for your usual customers. The people familiar together with your brand are possibly searching for the identical keywords you already rank for. without utilizing social media as a part of your advertising and marketing method, you’ll have a whole lot extra problem accomplishing absolutely everyone out of doors of your loyal client circle. each social media profile you upload on your advertising blend is a gateway in your internet site, and each piece of content material you put up is some other possibility to accumulate a new patron. Social media is a melting pot of various kinds of humans with varying backgrounds and behaviors. With exceptional human beings come unique desires and special ways of wondering. Syndicating your content material on as many platforms as feasible permits these people to organically attain your commercial enterprise. as an instance, perhaps a person in an older demographic of purchasers will search for your website the usage of a particular key-word on Facebook, but a millennial may want to begin their seek with the aid of using a special social media platform totally, due to the fact they look for merchandise definitely differently. by advertising on social media you may efficaciously open your business to a greater variety of versatile consumers all around the global.

improved search engine rankings

Even though posting on social media might get your enterprise a few site visitors, an extra attempt than this is required to peer substantial achievement. SEO could be very critical for attaining higher web page scores and acquiring visitors for your commercial enterprise internet site. whilst social media would not immediately boom search engine ratings, Social Media Examiner states that extra than 58% of entrepreneurs who have been the usage of social media for 365 days or longer nevertheless see stepped forward seek engine scores. Being capable of rank in the pinnacle positions in your key phrases will revolutionize your traffic and keep generating advantageous results for your commercial enterprise. let’s face it, everybody uses Google to discover records, and they possibly won’t navigate past page 1 because their answer typically is on the first page of results. if your commercial enterprise website is not ranked closer to the top of seek engine outcomes, you need to probably adjust your search engine optimization approach. to offer yourself the satisfactory risk of ranking higher through social media, create excessive satisfactory content that integrates your centered keywords. content that includes blogs, infographics, case research, business facts, and worker pictures will make your commercial enterprise’s social media profile exciting and credible. when you begin posting pleasant content material, you may start to build a social media community where fans will “like” and “share” your content material. most significantly, it offers you more opportunities to get in front of enterprise influencers who will write about your commercial enterprise and provide hyperlinks again – with a view to help to without delay growth seek engine rankings.

higher conversion rates

With accelerated visibility, your commercial enterprise profits extra possibilities for conversion. each weblog submission, photo, video, or comment may also lead viewers to your organization’s website and growth visitors. Social media advertising and marketing let your enterprise offer a superb impact thru a humanization element. whilst brands are interactive by using sharing content material, commenting, and posting statuses on social media, it personifies a logo. human beings opt to do enterprise with different people, rather than corporations. Over fifty one% of marketers claimed that taking the time to increase relationships with clients confirmed fantastic results in sales. The higher impression you’re making on a vacationer, the much more likely they’re to think of your enterprise whilst the want for your product or services arises. research has also proven that social media has a one hundred% higher lead-to-close fee than outbound marketing. while a brand is interactive online, customers who comply with your emblem’s debts often start to more absolutely believe the credibility of your enterprise. human beings use social media platforms to stay connected to their pals, family, and communities. when you consider that people are already speaking, why not throw your emblem into the mixture? more likely than not, they may point out your brand to a friend while your services or products are wanted, ordinary providing your business with social evidence of its exceptional. As pronounced by means of Social Media Examiner, approximately 66% of marketers noticed lead technology blessings by using the usage of social media platforms for a minimum of 6 hours per week. putting your brand in an environment wherein human beings are sharing, liking, and talking, can only improve the conversion charges in your current visitors.

better sutomer satisfaction

Social media is a networking and conversation platform. creating a voice for your business enterprise thru those platforms is vital in humanizing your enterprise. customers admire understanding that when they publish remarks on your pages, they’ll get hold of a customized reaction rather than an automatic message. Being able to acknowledge every comment indicates which you are attentive to your visitors’ desires and purpose to provide the best revel in.

every patron interplay on your commercial enterprise’s social media bills is an opportunity to publicly display your compassion for your clients. whether or not a person has a query or a grievance, social media allows you to address the problem through the use of interpersonal speak. A logo devoted to client delight that takes the time to compose personal messages will inherently be regarded in a fantastic light, although responding to patron criticism.

improved brand loyalty

One of the principal desires of just about all organizations is growing a devoted customer base. thinking about that customer pleasure and logo loyalty normally cross hand in hand, it’s miles essential to regularly interact with purchasers and begin growing a bond with them. Social media isn’t just constrained to introducing your logo’s products and promotional campaigns. clients see those structures as a provider channel where they can talk at once with the commercial enterprise. The millennial era is understood for being the maximum logo loyal customer of all. Born among the early 1980s and the early 2000s, millennials are the biggest era in US records — and will soon completely consume the marketplace. studies show that this phase of clients is 62% more dependable to manufacturers that without delay have interaction with them on social media. because those generation natives require a conversation with their manufacturers, organizations need to implement social media advertising to get the attention of their maximum influential customers.

more brand authority

Consumer pride and emblem loyalty each play an element in making your enterprise more authoritative, however, all of it comes down to communique. when clients see your corporation posting on social media, specifically replying to customers and posting unique content, it makes you appear extra credible. regularly interacting with customers demonstrates that your enterprise cares approximately customer satisfaction, and is to be had to reply to any questions that they may have. happy customers are keen to unfold the phrase approximately an amazing service or product and they typically turn to social media to specific their opinion. Having customers point out your enterprise on social media will promote your business, and display new traffic your price and emblem authority. once you got a few satisfied customers who’re vocal approximately their positive buy enjoy, you may let the advertising and marketing be achieved for you by means of real customers who enjoyed your products or services.

cost effective

Social media marketing and marketing is likely the most price-efficient part of a marketing method. Signing up and creating a profile is free for nearly all social networking structures, and any paid promotions making a decision to spend money on are a relatively low value as compared to other advertising and marketing tactics. Being value-effective is such a bonus because you can see a greater return on investment and maintain a bigger price range for other advertising and enterprise expenses. If making a decision to use paid marketing on social media, continually begin small to peer what you ought to anticipate. As you become extra relaxed, high-quality-tune your approach and strive to increase your price range. simply by means of spending a small amount of time and money, you could substantially boom your conversion prices and sooner or later get go back on investment on the money you first of all invested.

gain marketplace insight

One of the most precious advantages of social media is marketplace perception. What higher way to know the thoughts and needs of your customers than by using without delay speak to them? by means of monitoring the interest for your profiles, you may see patron’ pursuits and critiques that you won’t otherwise be privy to if your business didn’t have a social media presence. the usage of social media as a complementary research device can help benefit statistics as a way to aid you in know-how your enterprise. after you gain a big following, you can use extra gear to research the demographics of your purchasers. any other insightful component of social media advertising and marketing is the capacity to phase your content material syndication lists based on topic, and become aware of which styles of content material generate the maximum impressions. these tools provide you with the capability to measure conversions based on posts on numerous social media platforms to discover the best combination for generating revenue.

thought leadership

Posting insightful and nicely-written content material to your social media is a brilliant manner to come to be a professional and chief in your subject. there is nobody way to end up a thought leader – it requires work that can be supported via online networking gear. to set up yourself as an expert, be sure to utilize social media systems and construct your presence. Be communicative, connect to your audience, share content material, and promote your authority. while your social media campaign is aligned with different advertising efforts, your abilities may be highlighted and fans will look as much as you. Being able to immediately hook up with your clients creates a relationship that they’ll value, allowing you to come to be a terrific influencer for your area.

Mental health of students during pandemic

As humans, Physiological and Psychological well-being is essential for us to live a peaceful life. But do we all have peace in our lives today? The pandemic hited everyone’s life upside down. Until 2019,the world was moving very quick. No one had time to think. We had no break. Then the Covid-19 pandemic came. Situation changed. The doors of exploration were closed. We were in homes,locked. We understood that we need break. The impact created by this pandemic was huge. Every sector of the society got hit. Talking about students and education, college life is the turning point for many. Interactions with professors, students and the healthy and positive environment in college campus contribute more than anything in his student life. But now there is no in-person communication for students with teachers.

They discussions going among students in college are “Do we have any free hours today? Shall we go to canteen? Do we have any assignment submission? Today is the last day to lend books to library?”. There would be so much interest towards education if they were in college. But now,”Am I audible?Is my screen visible? Switch on your cameras” these are the discussions going on. What made it so different? There occured a change. Change is a part of human life. It may happen within a body or can come from external environment. It can be either positive or negative. The thing matters is,how humans react to it? It’s normal for a person to worry. But it won’t help us now. But it can be changed by our thoughts.

Any life is life of change

-Kathleen Smith,2021

There occurs changes in nature. Species adapt to changes. It is called Evolution. As well,humans have the capability to adapt to changes. It is an emotional reaction;difficult to compare from a person to another. The point is how persistent you are to adapt to this change.

A change starts with an ending;then the neutral zone full of confusion and frustration. Finally comes a new beginning.

What should we do now?

1) Understand:

Normally our brain works in system 1 thinking which gives controlled emotions. But there is also another kind called System 2 thinking where we don’t think much before acting. Today we should understand the situation and act rightly. We should not leave stress to take over us.

2) Resilience:

It is the ability to cope with change and work to start a new beginning. People with resilience have higher tolerance. Resilience helps us to be positive even at these difficult times. It helps us to stay focussed and work on our objectives. It helps us to improve self-esteem. We should work to build up resilience.


Changes are outside individual’s control. Just focus on things within your control. Use time in a positive way. Take actions that help us to improve in life. Take inspiration from the past. This situation will end. We need to accept that and believe.

4)Reach out:

Connect with family and friends via phone,video chats,etc. Technology is here to help us. We have to come out of the shell,open our minds and discuss about the concerns we have. We have to avoid negative discussions and messages and use social media and networks to learn and improve.

5)Self care:

Our body is interesting.We have to keep it good by doing exercise daily. It’s a relaxation technique. We should have enough sleep to keep our brain healthy. We have to rediscover our hobbies that have a positive impact on our Psychological well-being. We have to stay motivated with persistence and endurance.

Good vibes:

  • Family time
  • Rediscovering hobbies
  • Learning
  • Pollution levels down
  • Less accidents
  • Personal hygeine
  • Restructuring life
  • Wildlife is thriving
  • Technological advancements in health-care sector.

We have all these positives to think about. We are at the verge of ending the pandemic. Be ready for a new beginning.

The only thing that remains constant is the change.

-Abraham Loeb

is entrance exams necessary?

The practice of depending up on entrance exams to give entry of students to collages has been lingering in our society for a long period. Nobody has really cared of the usefulness of these exams in deciding the potential of students. Authorities consider the exams to be the easiest way to select students to collages without giving importance to other factors involved. Any kind of discriminations faced by students is totally neglected. Is this the right practice to decide which student goes into which collage. It is high time that we spent time in considering these factors and implement alternative practices in selection of students.

The use entrance exams in selecting students to universities had occurred many years ago. But extensive use of such exams has happened in recent years. Earlier students were allotted collage based on their academic performance. The number of applicants were also less, hence the selection based on academic performances were easier. But now the applicant number has increased and sorting based on academic performance is too difficult. Here entrance exams play the major role by cutting out proportion of applicants who do not score the required marks. Selection from those remaining candidates becomes really easy for the selectors.

But can these exams really measure the knowledge of the students appearing for it. The exams occur for a particular time with particular number of questions. Usually objective type questions are given during entrance exams. Students are required to complete the question within the specified time. Usually students only get a minute spent on one question. So it totally depends on the responsiveness of those appearing rather than their knowledge. Not just that, the day of examination plays a major role. If one is going through a rough day and he finds it really difficult to concentrate during exam time, the chance of getting in to his choice of school is completely lost there. He must probably wait another year to appear for the exam once again. All the work that he put for training just goes in vain without any result. Usually students spent years preparing for these exams, and that just one day decide their future. And a lot pressure also builds upon these students at their beautiful time of life. Not just students , but parents too have to go through a lot of pressure. Its like mere mugging up can land you in a good collage.

These has lead to a bad practice in the society . Entrance exam coaching institutes have become very common nowadays. The only confusion for parents is to where they should sent their children. Parents never hesitate to pay coaching institute huge amount of money since they just want their children to end up in a good collage. The competition has also risen very high. But those students who are not rich enough faces discrimination here. They don’t find themselves in good collages since they lack the money. The practice indulging coaching institutions has even violated the purpose of entrance exams. They just train their students mere questions and answers which greatly damages the learning potentials of students. It is high time that we recognize these problems.


As human beings, our minds are continuously thinking, and we face various ideas, observations, and experiences during the day. However, all these ideas, information, and observation make sense only if we can analyze, evaluate and reflect upon them and conclude using our thinking skills. This is possible only if we use critical thinking skills rather than ordinary thinking skills.

Analytical thinking, or “the ability to analyze,” is an important component of critical thinking. Critical thinking does not take things at face value. There is a difference between appearance and reality, and one can easily detect the difference.

How to improve critical thinking skills?

>Don’t overcomplicate things.
>Know what you want..
>Keep thinking about improvement
>Analyze the mistakes and failure.
>Thinking out of the box.
>Come up with new ideas.
>Accept the fact that your are not always right.

Maroju Sanjana

Disadvantages Of An Online Examination System

Online assessments have gotten something beyond a pattern in India. The remarkable ascent in internet learning has made online tests an important asset for instructive organizations and corporates. While understudies pick serious tests like Feline, JEE, Door, etc, working experts select tests like UPSC, GMAT, Bank PO, or CAT. The shared factor here is online assessments.

Pen and paper tests are as of now being enhanced or rather subbed by online evaluation stages, because of quick digitalization. An investigation by KPMG states that the online assessment industry is required to develop into an amazing USD 11 billion market by 2021. Appropriately so, since it is the second-biggest e-learning market after the US.

Let us look at the disadvantages of an online examination system:

  • Challenges in Technology Adoption
  • Infrastructural Barriers
  • Difficulty in Grading Long-answer Type
  • Susceptible to Cheating
  • Transitioning to Open-Book Exams
challenges in technology adaptation

Executing another framework may make a minor interruption and require time of acclimation by the clients. Any change from conventional procedure to the online mode will require some speculation from instructive establishments to update the frameworks. Nonetheless, acclimating the two understudies and educators with the progress is the ideal route forward. Such preparation would instruct understudies and educators about the new highlights and advantages of an online assessment framework.

infrastructural barriers

One of the significant weaknesses of the online assessment framework surfaces in distant areas where admittance to power stable web association and other fundamental framework prerequisites are hard to meet. Such boundaries obstruct online tests. Along these lines, while moving to the online mode, establishments should consider whether everything understudies can show up for the test and what plans can be made to guarantee something very similar.

difficulty in grading long-type answers

Despite the fact that online assessments have facilitated the invigilators’ work, the issue emerges generally with long answer-type questions. Abstract answers require manual reviewing, for which inspectors need to contribute extra time. This is the place where the cutting-edge framework covers with the customary one. As innovation in the instruction area keeps on advancing, the reviewing of emotional answers would get simpler.

suspectable to cheating

One of the significant impediments of an online assessment framework is cheating. Particularly in high-stakes tests, understudies regularly resort to pantomime, making colleges speculate test-takers’ character. Understudies may likewise get outer assistance through cell phones or smartwatches. The frameworks utilized by up-and-comers likewise offer various bamboozling openings, for example, interfacing outer capacity gadgets, screen sharing, and so forth.

transtioning to open-book exams

Normally, the configuration of online tests is seen as much the same as open-book tests. Dissimilar to a customary test setting where outer materials are not allowed inside the test corridor, there is no such arrangement in the advanced organization. Truth be told, it is hard to prevent understudies from alluding to their investigation materials during an online evaluation. Also, there is an absence of oversight during the test meeting, which risks the validity of these tests.


📌Success has different meaning to different people.Success doesn’t mean fame , power , money , status , etc.
📌success means accomplishment of task or achieving aim.
📌For some people , success comes from failure.
📌Successful people don’t give up on their dreams.Even after failing , they even give last shot to it because road to success is combination of failures and hardships.
📌We should not fear anything, but we worry about everything and the day you stop worrying in good times, the paddle will get your behind and as great as things are in life.
📌you will achieve your dreams and it will come true, finally your hard work and persistence pays.


Reading books benefits both your physical and mental health, and those benefits can last a lifetime.A person who reads everyday gets better at it over time. Not surprisingly, daily readers also gain more enjoyment from it than those that read less often. It can even improve memory and critical thinking skills.

Stress Reduction:
No matter how much stress you have at work, in your personal relationships, or countless other issues faced in daily life, it all just slips away when you lose yourself in a great story. A well-written novel can transport you to other realms, while an engaging article will distract you and keep you in the present moment, letting tensions drain away and allowing you to relax.
Everything you read fills your head with new bits of information, and you never know when it might come in handy. The more knowledge you have, the better-equipped you are to tackle any challenge you’ll ever face.
Vocabulary Expansion:
The more you read, the more words you gain exposure to, and they’ll inevitably make their way into your everyday vocabulary.Being articulate and well-spoken is of great help in any profession, and knowing that you can speak to higher-ups with self-confidence can be an enormous boost to your self-esteem. It could even aid in your career, as those who are well-read, well-spoken, and knowledgeable on a variety of topics tend to get promotions more quickly (and more often) than those with smaller vocabularies and lack of awareness of literature, scientific breakthroughs, and global events.
Memory Improvement:
When you read a book, you have to remember an assortment of characters, their backgrounds, ambitions, history, and nuances, as well as the various arcs and sub-plots that weave their way through every story. That’s a fair bit to remember, but brains are marvellous things and can remember these things with relative ease.
Improved Focus and Concentration:
When you read a book, all of your attention is focused on the story—the rest of the world just falls away, and you can immerse yourself in every fine detail you’re absorbing.
Better Writing Skills:
When we read books we get better writing skills. It will be useful for us in many ways while we are writing books or novels. We get some knowledge about how to write.
Advantages of reading books:
Improve Focus And Concentration.
Improve Vocabulary.
Improve Creativity.
Provide Inspiration.
Provide Perspective.
Help You Make Friends.
Fun To Read.
Help You Improve Your Professional Life.
Reading can allow you to see what’s important to you by the kind of books you tend to choose. Reading increases your own creativity, sometimes sparking other ideas in your life. Reading can make you feel not so alone, especially a memoir of someone who’s been through the same thing you have.
Reading is important because it develops our thoughts, gives us endless knowledge and lessons while keeping our minds active. Books can hold and keep all kinds of information, stories, thoughts and feelings unlike anything else in this world.


Author: Sudha Murty.
No. of pages: 154.
Publisher’s name: Penguin books India.
Format: Paperback
Language: English
Genre: Fiction
Mahashweta was written by sudha murthy.Sudha Murty was born into a Deshastha Madhwa Brahmin family on 19 August 1950 in Shiggaon, Haveri in Karnataka, India, the daughter of surgeon Dr. R. H. Kulkarni and his wife Vimala Kulkarni. She was raised by her parents and maternal grandparents. It is a Kannada novel which concerns a female protagonist named Anupama. This novel deals with the issue of leukoderma. This story revolves around a lady Anupama who is so beautiful and brilliant. One day when she was acting in the Sanskrit play titled Mahashwetha a rich doctor fallen in love with her. Both of them got married and Anand has to leave to England for higher studies, Anupama stayed in India to attend lakshmi puja. At that time anupama got white patches and it resulted in leukoderma. Her mother in law throwed her out of her house .Even Anand doesn’t support her he left her. Anupama didn’t get any reply from anand for her letters.She stays with her family in her village. Anupamma was very depressed and attempted suicide. Anupamma was a strong person and she decides to rebuild her life. With the help of her friend she comes to Mumbai where she learns to live life again.There she got good friends and worked as a Sanskrit teacher.She built a good carrier.Anand realized his mistake and want to live with anupamma .One day he came to Bombay to attend international medical seminar and he was invited by his friend to see a Sanskrit play.At the play he came to know that it was anupamma’s play.he got her address from a servant and next day he went to meet her. He begs her to forgive him and return to his life. But anupamma makes her decision clear.She said husband, children, love are irrelevant to her. The novel ends with the planning for another drama with one of her student.
Mahashweta is an inspiring story of courage. This novel deals with the social stigma of leukoderma. I loved this book because of the powerful protagonist character that is shown. She faced many challenges and inspires everyone. The words that are used by an author are very simple. This novel gives a social message.This is about finding yourself. It gives message that no matter how hard the circumstances but we should keep yourself positive.Courage and confidence are the real wealth in life.we should have strong mind and kind hearted.This book is very close to my heart.Anupamma is my favourite character in sudha murthy.
My verdict:
I loved this book. I love how powerful the protagonist’s character is shown. She is shown a beautiful person inspite of the many challenges life has thrown at her. She never loses heart and welcomes every day with a smile on her face. I also love how a ‘never say die” attitude she has. Among Sudha Murty’s female protagonist’s, Anupama is my favorite. Do read this book guys. Its a really wonderful story.
Rating: 4.5/5

Be content

“There is enough for everyone’s need but there’s nothing for anyone’s greed.”

Human greed has taken us towards the nuclear catastrophe. A day is not far when the humanity’s bitterest enemy would be human themselves.

In this situation there is a need of ideology and nothing better than the words of one of the greatest leader Mahatma Gandhi could help us to make our world a better place to live in by being satisfied with what we have and curtail the excessive demand we make to make our lives luxurious.

Therefore, we should always try to be content and satisfied with what we have and cherish it.

Khushi Agarwal

Aquarium manicure salon

These ideas inspired the fish tank platform shoes that were very popular in the 1970s, the living room, located in a live fish in a false nail. The fact is that the “Aquarium” manicure process was posted on their official Instagram, but has since been removed, after causing outrage.

Nail art is a business, and learn a lot of new things in the world, including new manicure and nail extension techniques, and caresses to pull out all the others on a large scale. Currently, nail artists are not only limited to getting beautiful and colorful nail polish, but are also far, far above us. Manicure, try other good ways to track your clients, nails are eye-catching, non-smoking. Experience and participation are highly appreciated in their work. But it was the salon that went too far with the experiment, and he was in trouble himself. Salon popularly known as “Nail Sunny”, which decided to come up with the idea of fish therapy. These ideas inspired the fish tank platform shoes that were very popular in the 1970s, the living room, located in a live fish in a false nail. The fact is that the “Aquarium” manicure process was posted on their official Instagram, but has since been removed, after causing outrage.

We will give you a brief introduction to the process, aquarium, manicure was done. First of all, what happens to the nails is what is held in the hands. Client’s nails, very carefully and clean them from all sides and bases. In the next stage, both nail extensions and fish were collected together with a small amount of water. The fish was then removed precisely because it was solely for the purpose of the experiment

Animal rights organizations such as PETA, from the air, are in dispute and condemned for the video. In a recent interview with Metro, PETA director Elise Allen said that using animals for your beauty and accessories is “very sad and stupid.”She told me that she has no excuse to remote control delicate fish in their natural habitat, and also shut them down with an artificial body.

India has always believed in the value of the family.

The value of the family has been deeply imagined in the Indian society over the ages. However like everything, this too has been corrupted by the evil influence of western society. The present generation aping the west is becoming highly materialistic and this is leading to the break – up of the joint family system. Further with the exponential growth in the population, people were compelled to migrate to another cities and towns ins search for livelihood.

Notwithstanding the above, the break-up of the joint family system, has taken away the umbrella of security and protection from the individual. Thus, one can no longer seek protection, advice, or support from elders, in times of crisis. Further the emotional bonds of the family have also been weakened by distance and time.

However, we must always try to preserve the rich family values, and strengthen the kinship bonds, by greater interaction, by showing respect to elders, and love to family members. It is for these family values that differentiate us from others in the universe.

Khushi Agarwal


Godrej is an old Indian multinational conglomerate company founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897. It is headquartered in Mumbai, Maharashtra, India. Godrej Group has been in industry for almost 123 years serving more than 1.1 billion customers. It operates on various sectors and providing various services across the globe. Godrej Group has its subsidiaries and affiliated companies which include Godrej & Boyce, Godrej industries, Godrej Agrovet, Godrej Properties, Godrej Infotech, Godrej Koerber and Godrej Consumer Products.


  • Providing employment- Godrej Group Limited has partnered with government and NGOs to provide many job related training programmes focussing on skill development and empowerment.
  • A step to a Greener India- Their manufacturing plants concentrate on productivity and environmental sustainability. The also focus on the water, energy and waste management in their factories.
  • Good/Green product- The company produces a good and green product by way of catering the needs of the customers down the pyramid and is also less harmful to the environment.


After much of failures in business, Ardeshir Godrej sets up a lock company in 1897 which opened his locked door to success. In 1918, their company launched the world’s first vegetable oil soap without animal fat and then ventured into manufacturing steel cupboards. In 1943, the then Government of Bombay auctioned Vikhroli village Pirojsha Godrej which was transformed into a beautiful, industrial township supported by lots of greenery. In 1944, the group produced the safest safes. It was the pride of Godrej Group to manufacture 1.7 million Ballot boxes for India’s first elections after becoming a democratic country. Cinthol No.1, a soap which was released by Godrej became the second largest soap player in India. Refrigerators, hair dyes were also new categories in which they ventured. In 1990, Godrej Properties was established dealing with real estates in India. Godrej Agrovet was established in 1991 to address the agricultural crises in India. Godrej Group built the revolutionary lock: the Mechatronic Door Lock Key, and the Unique Dual Access Control Padlock in 2007. It also provided engineering expertise to India’s mission to the moon in 2008. Godrej India Cultural Lab was set up in 2011. It also built the Calandria for a 700MW nuclear power reactor for the Nuclear Power Corporation of India within a record time of 30 months in 2013. Godrej partnered with the Indian Space Research Organisation on India’s first mission to Mars. Godrej Aerospace engine powered the Polar Satellite Launch Vehicle and their precision components calculated the satellite’s trajectory to the millisecond. Godrej One was created in 2015 by Godrej Properties and Pelli Clarke Pelli, which headquartered at Vikhroli in Mumbai. They also acquired a 51% stake in Krsnaa Mehta’s India Circus to put a 100% in redesigning India’s lifestyle(2016). In 2017, Godrej Agrovet was listed in the Bombay Stock Exchange and National Stock Exchange. In 2019, the group made a big achievement by delivering the world’s tallest Continuous Catalytic Regeneration reactor of 95 meters, for Nigeria’s Dangote Oil Refinery. The Group partnered with the Ordnance Factory Chandrapur to develop the Pinaka rocket assembly line to enhance the production with high-quality and advanced-safety features.

As we can see, Godrej did not just grow from all out of a sudden but has been consistent and hard working and their goodwill is spread over a number of years.

Relevant links:https://www.business-standard.com/article/companies/godrej-holding-company-hikes-stake-in-godrej-properties-agrovet-121063000007_1.html https://www.outlookindia.com/newsscroll/icra-upgrades-godrej-consumers-longterm-rating/2110558

Don’t let Covid eclipse the tiger

India’s efforts towards conservation of tigers has been very successful. According to recent reports, India now has 51 tiger reserves consisting of at least 3,000 tigers. More and more Indians flock towards safari parks to marvel at these wondrous creatures and other forms of wildlife. Nature lovers are waiting impatiently to finally be amidst the beautiful places on Earth that they call their home.

On June 7, however, the National Tiger Conservation Authority(NTCA), sent out a circular to the chief wildlife wardens of all the tiger range states. The recent case of a lioness, suspected to have died of Covid-19 infection, got the authorities on alert. There were warnings of high rates of transmission of this virus from affected human beings to captive wild animals. Hence, the authorities stated that tiger reserves needed to be closed for tourism activities until further orders. The intentions of the NTCA was understandable, however, we need to address this issue in a wider perspective.

Tiger reserves in Karnataka which normally remain open throughout the year, were closed for almost two months in the brutal second wave. They are currently gearing up to reopen as soon as possible. Government and civil society organizations have used the lockdown time to treat, educate, test and wherever possible, to vaccinate the communities around the park-forest officials, staff or tribal communities.

As for the tourists, the sad truth is that safari holidays are mainly for the urban and elite people who can afford it, and it is safe to assume that they have been vaccinated. This will further more reduce the risk of infection. Also, the risk of infection hasn’t been determined yet, and the risk of death due to infection is not even under speculation.

Let us assume we open up the wildlife parks for the public. Most of the tourists are going to travel by jeeps, and hence be at a safe distance from all the animals in that region, and that too in an open space, which makes it safer. Tourists are going to be wearing masks at all times and practice social distancing just like normal times. Hence, forest authorities should really contemplate the decision to keep the parks shut.

The wildlife tourism is an important aspect of generation of revenue in the states, and is a source of income for many people. Lakhs of livelihoods around these reserves are in peril, and the impact of a prolonged lockdown will be very severe. Hence a cost-benefit analysis needs to be carried out to ensure the decisions taken by the forest authorities are also in favor of the people depending upon wildlife tourism as a way to earn their daily bread.

Lakhs of tribal people live close to or inside these parks and have the right to collect forest produce. It is not possible to exclude them from the forests that they have helped conserve.  Instead of imposing a blanket ban on all wildlife reserves, situation specific steps must be taken to tackle this situation.

New non-invasive and bio-safe protocols must be implemented for wildlife surveillance and species monitoring. Early warning systems must be kept in place to immediately pin point the area of danger for the animals or point of contact between humans and animals or the animals and the outside world. There are many environmental organizations that, when given the chance, will surely be eager to help out the authorities and the government in these endeavors.

How to learn coding FOR Beginners without any background?

First thing to understand is that it can be done. For the specifics and how to’s, one needs to have an objective in mind.


  • Choose a path and decide a goal. If one is just starting out, choose something general like developing websites or mobile applications or desktop software etc. Find out what computer languages and technologies are used in your path of choice. This especially helps you avoid a “What next now?” stage in your learning.
  • Start by doing little tutorials from youtube or some websites. Many of the languages have online “Language X in 20/15 minutes”. Once you  are done with two or three (or as many that makes you comfortable) of these, you will have an idea of the syntax and keywords of the language: the rules that govern its writing. This will definitely give a feel of whether that is the language and its workings; some languages may be difficult as a beginner, and some others might feel more intuitive (more on that later in the article).
  • Next, find a good book or a website along the lines of “Language X for beginners”. There are many out there, free as well as paid but free is preferable as there is not a difference anyways. The internet is vast resource in itself. Try and look up reviews and opinions from people who have used the book before using it yourself, but try not to get stuck up on choosing a book, since they mostly cover the same content, only differ in style. The book will help on the core concepts of programming logic and provide basic examples, and get you started on your programming path in a specific language, and equip you with knowledge of core programming principles and algorithms that can be applied to other languages in some similar way.
  • DO NOT COPY PASTE CODES. A good habit is to write something different from what the presolved example says. So for example if the book tells the output “Hello World!”, make it say “Good Morning, People of Earth!”; if the example is to write a program that takes any name as input and outputs “Hello (Name)”, make it take the age instead, or the hometown. This helps counter the urge to copy code and also helps to ingrain core concepts in memory. Also, try to do supplementary exercises from the internet every time after learning a new topic, to see different ways in which it can be applied, and the various problems that might occur while implementing it.

By the time that book is finished using the techniques suggested above, one can attain reasonable proficiency in programming, and can now write own programs from scratch (basic programs).

But if there is no specific objective behind learning coding, or if the learning is just for programming in general, one of two paths written below is recommended:

  1. Learn C, C++ or Java

These above-mentioned languages are more technical and strict, making them a little difficult to master. Some programmers are actually of the opinion that C should not be in the list of languages for beginners and starters, it is a fair thought but it can be argued because C forms core for most other programming languages so mastering C at first can make learning other languages an easy task. The main bummer for many people is the dynamic aspect of c and c++. Competitive programming is also a thing which a beginner can jump into to learn things in a more quick and application oriented way.

2. Learn Ruby or Python

These have easy and more intuitive syntax and can help to get up and walk quickly in programming. They are also very similar. These are not only simple but have wide usability and demand in the market. From machine learning to AI to web development, these languages have a good future, beside the fact that they are heavy to run and compile but that doesnt matter.

All in all, START NOW and BE CONSISTENT. Three months is a lot of time if there is focus and value of time.

New Species in Andaman and Nicobar – “Pyrostria laljii

Pyrostria laljii is the first record of genus pyrostria in India. It is a 15 meter long tree that belongs to coffee family which was recently discovered by a team of researchers from india and Philippines.

Plants that belong to the genus pyrostria are generally found in Madagascar. The discovered plant is new to science. The tree was first reported from wandoor forest in South Andaman. Other places in Andaman and Nicobar where it can be found are Tirur forest near Jarawa reserve forest and Chidia Tapu(Munda pahar) forest.

The name Pyrostria laljii was given after Lal ji Singh, joint Director of Andaman and Nicobar Regional Centre, Botanical Survey of India. The species Pyrostria laljii is listed under critically endangered based on (IUCN) International Union for conservation for Nature’s Red List criteria.

Features that distinguish the tree species:

  • Long stem with the whitish coating on the Trunk
  • Oblong-obovate leaves with the cuneate base
  • Umbellate inflorescence with about eight to 12 flowers.

Other new Species that was Discovered :

New species of Pokeweed – Rivina andamanensis it was found growing under large trees , shaded and rocky areas along with herbs and shrubs. It is the 1st record of pokeweed petiveriaceae in the Andaman and Nicobar Islands. – discovered by Dr.Sing and Mr.Naik

Pyrostria genus is not usually found in India, The genera from the Rubiaceae are common in the country. More studies should be carried out to ascertain whether Pyrostria laljii could have some economic value, said Dr.Singh


All systems and societies naturally Develop. In this age and day, DEVELOPMENT is moving at breakneck speeds, thanks to advancements in technology. The only problem is that not everyone considers the downsides that comes along with UNBALANCED ECONOMIC GROWTH including Impacts on people’s well being and ENVIRONMENT.

Thus, comes the CONCEPT OF SUSTAINABLE DEVELOPMENT! It’s about time people start to change their perspective on UNBALANCED ECONOMIC DEVELOPMENT by viewing the world in a completely different way which would help people achieve the SUSTAINABLE DEVELOPMENT GOALS. Now, WHAT IS SUSTAINABLE DEVELOPMENT? Well, According to WIKIPEDIA, “SUSTAINABLE DEVELOPMENT is the organising principle for meeting human development goals while simultaneously sustaining the ability of natural systems to provide the NATURAL RESOURCES and ECOSYSTEM SERVICES on which the ECONOMY and SOCIETY depends”. But, In simple terms, SUSTAINABLE DEVELOPMENT can be defined as “DEVELOPMENT that meets the needs of the present without compromising the ability of future generations to meet their own needs”. Sustainable development involves satisfying the needs of the present population without endangering the capability of the future population to satisfy it’s own needs. It’s about improving the well being of everyone wherever they are and achieving this milestone collectively! DEVELOPMENT also digs DEEPER. This means, We want COMPANIES to expand, everyone to afford NUTRITIOUS FOODS wherever they live, QUALITY and AFFORDABLE EDUCATION for everyone, and our ECONOMIES to grow EXPONENTIALLY. We want to develop INNOVATIVE TECHNOLOGIES while keeping the ENVIRONMENT SAFE! Sustainable development is not about the ENVIRONMENT. It’s focus is much broader than that. It’s all about meeting the diverse needs of people in different communities, SOCIAL COHESION, creating EQUAL OPPORTUNITIES to ensure a STRONG and HEALTHY SOCIETY! It also focuses on finding better ways of doing things without affecting the quality of our life. Countries are now, recognizing the IMPORTANCE OF CONSERVING NATURAL RESOURCES, people are switching to cycling instead of driving that will improve their health! Farmers are practicing CLIMATE-SMART AGRICULTURE and INDUSTRIES are realising as to how much they can save through ENERGY EFFICIENCY! Understanding SUSTAINABLE DEVELOPMENT and it’s GOALS is the first step to learning what we can do to make it happen.

SUSTAINABLE DEVELOPMENT has its roots in Ideas about”SUSTAINABLE FOREST MANAGEMENT” which were developed in EUROPE during the 17th and 18th century, while the MODERN CONCEPT OF SUSTAINABLE DEVELOPMENT is derived from the 1987- BRUNDTLAND REPORT, and the 20th century ENVIRONMENTAL CONCERNS. In response to a growing awareness of the DEPLETION OF TIMBER RESOURCES in ENGLAND, JOHN EVELYN argued “sowing and planting of trees has to be regarded as a national duty of every landowner, in order to stop the ” DESTRUCTIVE OVER-EXPLOITATION OF NATURAL RESOURCES” in his essay “SYLVA”, 1662. Another Milestone was the 1968 article by GARRETT HARDIN that popularised the term ” TRAGEDY OF COMMONS”. He argued that if individuals act independently, Rationally and focused on pursuing their interests, they’d end up going against the COMMON INTERESTS of their COMMUNITIES and exhaust the planet’s NATURAL RESOURCES. In this way, human free access and unlimited Consumption of finite resources would extinguish these same resources! Hence, to his eyes, Mankind needed to radically change its way of using COMMON RESOURCES to avoid disaster in the future- this would be the way to keep on a SUSTAINABLE DEVELOPMENT track. LIMITS TO GROWTH AND SUSTAINABLE DEVELOPMENT 1972:. A few years after HARDIN’S ESSAY, CLUB OF ROME, in 1972 ran a computer simulation that aimed to predict the CONSEQUENCES of what could happen in a planet with limited resources. One of the first uses of the term SUSTAINABLE DEVELOPMENT in Contemporary sense was by the “CLUB OF ROME” in 1972 in its classic report on “THE LIMITS TO GROWTH”. They argued that if the pattern of LIMITLESS GROWTH continued, then there would arise problems of SUSTAINABILITY. And the very same year, in 1972, THE FIRST UNITED NATIONS CONFERENCE ON THE ENVIRONMENT AND SUSTAINABLE DEVELOPMENT was held, also known as “Stockholm Conference”. As the World’s knowledge of global Politics evolved the first historical conferences were organized. It was the FIRST BIG WORLD LEADERS MEETING organized by the UNITED NATIONS to discuss the human impact on the Environment and how it was related to ECONOMIC DEVELOPMENT. AFTER THIS, many meetings in the international scenario were organized , be it:. 1979- WORLD FIRST CLIMATE CONFERENCE, another one being 1992- RIO DE JANEIRO EARTH SUMMIT in RIO, BRAZIL. So, we can say Concerns over ENVIRONMENT got much higher in 21st century.


Positivity-The source of cosmic energy transmission

Positivity-The source of cosmic energy transmission

Morale is a manifest source of primordial energy. Positivity is intimately involved with character formation. All the means of transmitting cosmic energy to us are positive in nature. Positive character is very necessary for our beautiful future. We sow the bricks of the ideal future by this positive way of thinking.

The possessor of power theory inculcates positive character. It’s a key to all kinds of feeling. If we have positive approach in life, we do not become sad in the same way we welcome our good with smile. Being happy and calm in every situation is constant in positivity.

Positivity gives indomitable courage not to break under any circumstances. We need to live a disciplined life in order to incorporate positive character into ourselves; we need to think good in our sorrow, we have to be tough in every adverse situation. Positivity is the only mean of survival in a good way.So; we should always think in a healthy way and move forward with a naturally positive character in ourselves.


What is the G7?

The G7 stands for the ‘Group of Seven’ and is a assembly of government chiefs from some of the world’s wealthiest nations.

The countries which make up the G7 have met each year since the 1970s. The 2021 summit will be the 47th meeting to take place. It held in UK this year.

The group used to be known as the G8 until Russia was excluded in 2014 because of its takeover of Crimea.

What does the G7 do?

The prime ministers and presidents from the G7 countries meet yearly to discuss problems facing the world – including economic issues, health emergencies and the climate crisis.

Earlier G7 summits have concentrated on subjects ranging from debt relief for developing countries, health emergencies such as HIV and AIDS and global security threats.

Participants, INVITEES AND THEIR probable representatives:

The “Group of Seven” and their representatives are:

  1. Canada was represented by Prime Minister Justin Trudea
  2. France was represented by President Emmanuel Macron
  3. Germany was represented by Chancellor Angela Merkel
  4. Italy was represented by Prime Minister Mario Draghi
  5. Japan was represented by Prime Minister Yoshihide Suga
  6. United Kingdom was represented by Prime Minister Boris Johnson
  7. United States was represented by President Joe Biden

This year UK hosted G7 Summit and was held on 11 – 13 June ‘21

Following Countries were invited and were represented by their respective leaders:

  1. Australia was represented by Prime Minister Scott Morrison
  2. India was represented by Prime Minister Narendra Modi
  3. South Korea was represented by President Moon Jae-in
  4. South Africa was represented by President Cyril Ramaphosa

What happened in the Summit?

Topics of conversation included developing a response to the COVID-19 pandemic and climate change. British Prime Minister Boris Johnson pledged to call for the G7 to work on a world-wide approach to pandemics to ensure a uniform global supply of COVID-19 vaccines and to avoid future pandemics. He suggested a five-point plan to prevent future pandemics, which includes a worldwide network of zoonotic research hubs, developing global manufacturing capacity for treatments and vaccines, the design of a global early warning system, the agreement of global protocols for a future health emergency and the reduction of trade barriers.

The G7 nations decided to pledge 1 billion vaccines to other countries. Johnson also focused on climate change, a top priority for the United Kingdom ahead of the COP26 conference. UK Secretary for Business Kwasi Kwarteng has indicated that Johnson pursued organized action on carbon border taxes, green finance, the phase-out of coal and helping poorer countries to step up climate action. While the taxes have been backed by the EU and US, EU climate ambassador Mark Vanhuekelen designated that Australia may resist the measures. The G7 nations pledged to reach net-zero emissions by 2050.

India has said it supports a follow-up review by the World Health Organization (WHO) for a new and evident enquiry into the roots of the coronavirus pandemic.

News reports on Friday said G7 leaders in their summit at Cornwall in Britain will call for a new investigation into the origins of the coronavirus while assuring one billion doses of vaccines for countries world-wide.


Education is a constitutional right of every citizen that prepares an individual to play their role as a sophisticated member of society. The importance of Education can be implied by habituating the lack of its existence.

The importance of education and its significance can be understood through the life of an ignorant and illiterate person, who has never had the chance to visit the school and is experiencing the bane of illiteracy could value the answer to the question-‘ Why is Education an essential factor in our life?’ He/she knows the prominence and importance of Education and its changes in an individual’s life.


Education is a powerful weapon that aids an individual to face the adversities of life and overcome societal stigmas such as poverty, fear, status to achieve success. Education is the hope of development and success for most third-world countries and the world’s dominion countries. Mandatory education builds the scope of better growth and development.

Role of Education in India

Education has the potential to revolutionize the course of a nation – with skilled and educated youths. A nation comprises a higher rate to achieve its targeted economic growth and sit among the league known as the developed nation. A well-educated nation discards any obstacles that hinder its growth and strives hard to attain sustainable development.

Education in India refers to the process of learning, training, and teaching human capital in schools and universities. The Indian government reflects specific economic policies that emphasize the importance of education in India.

World Anti-Nepotism Day ( June 14)

Nepotism banter

Nepotism is the demonstration of manhandling one’s force or official situation to extend to an employment opportunity or some help to a relative while ignoring their legitimacy and capability.

The nepotism banter has been reignited after the death of Bollywood entertainer Sushant Singh Rajput. While there is no authority explanation by experts on the purpose for his self destruction, Twitterati and numerous VIPs have reasoned that his passing was somehow or another associated with nepotism in Bollywood.

The issue goes more extensive than the entertainment world, be that as it may. What is called nepotism in Bollywood is known as “association” wherever else. Determination dependent on loved ones is normal in schools, universities and working environments, even external India’s some family-run aggregates, whose top positions are involved by individuals from the establishing families.

Sushant Singh Rajput Remains the Most Visible Anti-Nepotism Symbol

The online media campaign against Bollywood is continuing to procure steam. For example, there are acquires Rajput’s home region of Bihar and the abutting region of Jharkhand for a boycott of movies by top producers.

Within versus pariah banter in Bollywood was the most commonly discussed topic among the countless questions and conversations that followed Sushant Singh Rajput’s death on June 14, 2020. Up to that moment, there had never been such an open discussion about nepotism or study of it. Predisposition and bias have always existed in the industry, but Sushant’s death triggered the issue like “that’s the last straw”. Warm conversations erupted on social media about the entertainer not being treated fairly or given his due. Despite the fact that nepotism exists in every sector, it became more apparent in Hindi cinema after SSR’s death.

June 14

The fury hasn’t subsided even following a year. A brief glance at top tweets on SSR on some random day will reveal to you that devoted fans are reluctant to allow the campaign to lose steam. Alluding to June 14 as ‘against nepotism day’, enthusiasts of the entertainer are as yet requiring a reasonable treatment for all in Bollywood.

While Bollywood fans continue to stan starkids, whose online media distinction takes off even before their film debut, demands for a sensible opportunities for everyone continues extending, too. Bollywood isn’t one individual, so it is hard to say how long it will decipher as affecting a change. Nevertheless, preferably, the stun set off by Sushant’s death will uphold, inciting extra justifying up-and-comers getting open entryways in the business.

Provided that this is true, crowds may in the long run shut down both nepotism and the strength of the business’ large creation houses.


Birds are essential components of forest ecosystems. Small fruit-eating and insectivorous birds disseminate seeds and help regulate insect populations. Large predatory birds control small-mammal populations, and birds serve as food for other species, including humans. Some birds, such as woodpeckers, construct nest cavities that later serve as shelter for other animals. Scavenging birds help decompose animal and plant material on the forest floor. And, the beauty of bird song and flight provides incomparable aesthetic value.


Forest attributes of composition and structure are important to forest bird species to varying degrees and during different seasons. These attributes include: species of trees and understory vegetation, tree diameter, canopy and understory height and density, and abundance of standing dead trees and downed dead wood. The arrangement of forest and non-forest habitat on the landscape also plays an integral role in the ability of forests to meet bird life cycle needs.

All types of forests are important for birds, and each bird species is adapted to the forest in which it resides. Suitable bird habitat provides food, water, shelter, nest sites, song posts, and perching sites. Some species, such as mockingbirds and crows, are habitat generalists: they occupy a wide range of habitats and are not dependent on any one type. Others, such as the red-cockaded woodpecker and Kirtland’s warbler, are habitat specialists and require a specific habitat type or feature for all or a critical part of their life cycle. The red-cockaded woodpecker, for example, makes its nest only in living pine trees.

Forest breeding bird species diversity in the United States generally increases from southwest to northeast following gradients of moisture, topography, and vegetation. US oak-pine and oak-hickory forest types support around 150 to 200 species of breeding birds, while coniferous forests support about 150 species. Bird species diversity increases with forest succession in deciduous forests. Up to 75 percent of bird species in deciduous forests are neotropical migratory songbirds, which actually spend most of each year in other habitats, from the southern United States to Central or South America.

In general, diverse landscapes support more species than do uniform ones with little variation in topography or vegetation. For example, mountainous regions tend to support numerous avian species because of the habitat diversity associated with topographical changes. Forest management techniques such as thinning or prescribed burning are sometimes used to manipulate forest communities to target a specific species or to support overall avian diversity in a stand or on the landscape.

The flammulated owl (Otus flammeolus) is an example of a species that has specific habitat requirements for breeding. Like many owl species, the flammulated owl nests in cavities of live trees or in large standing dead trees, or snags.

flammulated owl
Throughout most of their breeding range of western North America, flammulated owls inhabit mid-elevation montane forests of ponderosa pine (Pinus ponderosa) and Jeffrey pine (Pinus jeffreyi). This map shows the extent of those pine species and associated flammulated owl range. Potential flammulated owl breeding habitat is present on about half of this forest acreage, where there are trees of a large size and open cover.

WATER Wood ducks, kingfishers
CANOPY Thrashers, orioles
MID-STORY Hawks, warblers
SHRUB Cardinals, jays,sparrows
TRUNK Chickadees,woodpeckers, nuthatches
FLOOR Thrushes, grouse, turkey
FOREST BIRD HABITAT. Each bird species may be characterized by a general habitat type. But many species use different features of a forest during different life stages, requiring a diverse set of characteristics even for an individual species. Species may be generalists during part of the year, such as in winter, but specialists during other life stages, such as during breeding season. Thus, depending on the life stage, a given species may occupy differing locations in the forest. This graphic provides examples of types of birds most likely to be encountered in a given forest vegetation layer for at least some portions of the bird’s life cycle.



Madurai, formerly (until 1949) Madura, city, south-central Tamil Nadu state, southern India. It is located on the Vaigai River, about 30 miles (48 km) southeast of Dindigul. Madurai is the third most populous, and probably the oldest, city in the state.
The ancient history of the region is associated with the Pandya kings, and Madurai was the site of the Pandya capital (4th–11th century CE). Later it was conquered by Chola, Vijayanagar, Muslim, Maratha, and British rulers. In the 1940s it became known as the centre of the civil disobedience movement against the British raj, and it remained an important seat of political leadership.

The compact old part of the city—enclosed by the Anai, Naga, and Pasu (Elephant, Snake, and Cow) hills—is centred on Meenakshi Amman (Minakshi-Sundareshwara) Temple. The temple, Tirumala Nayak palace, Teppakulam tank (an earthen embankment reservoir), and a 1,000-pillared hall were rebuilt in the Vijayanagar period (16th–17th century) after the total destruction of the city in 1310. The city walls were removed by the British in 1837 to enable Madurai to expand, and administrative and residential quarters were established north of the river.
Madurai is a major transportation hub for southern India, with road and rail lines radiating from the city. There is also an airport just south of the city, providing both domestic and international passenger and freight services. Large-scale industry has developed in the suburbs. Predominant are cotton spinning and weaving and the manufacture of transport equipment, tobacco, and sugar. Small-scale hand-loom weaving of silks and cottons, which have made Madurai famous throughout history, remains important.
Lying southeast of the Eastern Ghats, the region surrounding Madurai occupies part of the plain of southern India and contains several mountain spurs, including the Palni and Sirumalai hills (north), the Cardamom Hills (west), and the Varushanad and Andipatti hills (south). Between those hills in the west lies the high Kambam Valley. Eastward, the plains drop to 300 feet (90 metres) above sea level but contain isolated hills. The chief river, the Vaigai, flows northeast through the Kambam Valley and then east across the centre of the state.

The region has never been self-sufficient in rice, despite the completion of irrigation projects on the Periyar (1895) and Vaigai (1960) rivers. Its chief cash crops are peanuts (groundnuts), cotton, sugarcane, coffee, cardamom, potatoes, and pears. The area is also renowned for its jasmine-flower plantations. Pop. (2001) city, 928,869; urban agglom., 1,203,095; (2011) city, 1,017,865; urban agglom., 1,465,625.

The Science of Immunity

Photo by cottonbro on Pexels.com

We all have been through doomsday surfing. Some of us reached a point where we do not want to talk about the virus and the pandemic but now after a long wait we have a vaccine and there is hope again. It won’t hurt to dive into the science of vaccine and understand our immune system and its main warriors, the antibodies.

A disclaimer before we start- I have tried to explain the system in a very simplified manner. The complexity of our bodies is beyond our comprehension. It is not fully understood even by scientists. So you can ask questions but answers are not guaranteed.

The immune system of humans has two major components- The innate immune system and the adaptive immune system. The Innate immune system is present by birth and includes physical barriers like skin, chemical barriers like the acidity of the stomach and cellular barriers including an array of cells with sensitive receptors to detect pathogens. Adaptive immunity is acquired immunity that is induced when we are exposed to pathogens. When we get a vaccine we try to wake up the adaptive immune system. It is this adaptive immunity that is responsible for immunological memory. This means that the body will remember the pathogen and be ready to fight the next time it encounters it in a much robust and quick responsive manner.
Antibodies are part of the adaptive immune system. They are also called immunoglobulins. These belong to the protein family. There are five major classes of immunoglobulins. The most important ones that are studied for serological survey for testing COVID-19 are immunoglobulin G (IgG) and immunoglobulin M (IgM). Immunoglobulin M is the first immunoglobulin class produced in a primary response to antigen/pathogen, and it is also the first immunoglobulin to be synthesized by a newborn. Immunoglobulin G is the most abundant class in serum. Enzyme Linked Immuno Sorbent Assay (ELISA) test is used to detect the presence and amount of these two antibodies.

Now let’s talk about vaccines.
Vaccines are pathogens that are weakened or killed or parts of pathogen that are introduced in the body to generate an immune response and create a memory. Therefore vaccine should not be confused with medicine. It is just a means of exploiting the immune system of the body itself to fight the pathogen. Vaccines facilitate in the creation of memory so that when the real virus comes the body is ready for it.

How to boost immunity
We can start with a proper diet and exercise. These two together work wonders. It’s a proven fact. You too know this but the only thing that is stopping you from having a disciplined lifestyle is procrastination or just laziness. When it comes to health you are your own master. You can make choices- to have prudence or not. Now people can argue that due to lockdown they are not able to go to parks for walk or jog or gyms. The truth is that exercise does require anybody to leave their homes. Yoga, high-intensity interval training or the fun-packed Zumba needs no equipment and can be done at home. It needs only the intention and motivation to get fit. As far as the pandemic is concerned, the only way in sight to get over it soon is to get a vaccine. So make your body an armour to tide over these tumultuous times through the right choices.


Trees are vital. As the biggest plants on the planet, they give us oxygen, store carbon, stabilise the soil and give life to the world’s wildlife. They also provide us with the materials for tools and shelter.

Not only are trees essential for life, but as the longest living species on earth, they give us a link between the past, present and future.

It’s critical that woodlands, rainforests and trees in urban settings, such as parks, are preserved and sustainably managed across the world.

Play your part and donate to The Royal Parks today to help us manage these vital trees in London’s Royal Parks.

Trees benefit health

The canopies of trees act as a physical filter, trapping dust and absorbing pollutants from the air. Each individual tree removes up to 1.7 kilos every year. They also provide shade from solar radiation and reduce noise.

Over 20 species of British trees and shrubs are known to have medicinal properties. The oil from birch bark, for example, has antiseptic properties.

Research shows that within minutes of being surrounded by trees and green space, your blood pressure drops, your heart rate slows and your stress levels come down.

Trees benefit the environment

Trees absorb carbon dioxide as they grow and the carbon that they store in their wood helps slow the rate of global warming.

They reduce wind speeds and cool the air as they lose moisture and reflect heat upwards from their leaves. It’s estimated that trees can reduce the temperature in a city by up to 7°C.

Trees also help prevent flooding and soil erosion, absorbing thousands of litres of stormwater.

Trees boost wildlife

Trees host complex microhabitats. When young, they offer habitation and food to amazing communities of birds, insects, lichen and fungi. When ancient, their trunks also provide the hollow cover needed by species such as bats, woodboring beetles, tawny owls and woodpeckers.

One mature oak can be home to as many as 500 different species. Richmond Park is full of such trees, which is one of the reasons it has been designated a National Nature Reserve and Site of Special Scientific Interest.

Trees strengthen communities

Trees strengthen the distinctive character of a place and encourage local pride. Urban woodland can be used as an educational resource and to bring groups together for activities like walking and bird-watching. Trees are also invaluable for children to play in and discover their sense of adventure.

Trees grow the economy

People are attracted to live, work and invest in green surroundings. Research shows that average house prices are 5-18% higher when properties are close to mature trees. Companies benefit from a healthier, happier workforce if there are parks and trees nearby.

Trees protect the future

Soon, for the first time in history, the number of people with homes in cities will outstrip those living in the countryside. Parks and trees will become an even more vital component of urban life. We must respect them and protect them for the future.

Time the most precious asset!

Time management” is the process of organizing and planning how to divide your time between specific activities. Good time management enables you to work smarter – not harder – so that you get more done in less time, even when time is tight and pressures are high. Failing to manage your time damages your effectiveness and causes stress.

It seems that there is never enough time in the day. But, since we all get the same 24 hours, why is it that some people achieve so much more with their time than others? The answer lies in good time management.

The highest achievers manage their time exceptionally well. By using the time-management techniques in this section, you can improve your ability to function more effectively – even when time is tight and pressures are high.

Good time management requires an important shift in focus from activities to results: being busy isn’t the same as being effective. (Ironically, the opposite is often closer to the truth.)

Spending your day in a frenzy of activity often achieves less, because you’re dividing your attention between so many different tasks. Good time management lets you work smarter – not harder – so you get more done in less time.

What Is Time Management?

“Time management” refers to the way that you organize and plan how long you spend on specific activities.

It may seem counter-intuitive to dedicate precious time to learning about time management, instead of using it to get on with your work, but the benefits are enormous:

  • Greater productivity and efficiency.
  • A better professional reputation.
  • Less stress.
  • Increased opportunities for advancement.
  • Greater opportunities to achieve important life and career goals.

Failing to manage your time effectively can have some very undesirable consequences:

  • Missed deadlines.
  • Inefficient work flow.
  • Poor work quality.
  • A poor professional reputation and a stalled career.
  • Higher stress levels.

Spending a little time learning about time-management techniques will have huge benefits now – and throughout your career.

Looking back on some Great Cricketers of a bygone age

With the first ICC Test Championship Final just around the corner, let us look at some of the less remembered greats of the game.

George Headley

For a common cricket follower of today’s time – Lara, Richards, Chanderpaul and Gary Sobers – are the poster boys of the legendary West Indian batsmanship. To the fan of the game before World War II, it’ll always be George Headley. The record holder for the highest individual test score by a West Indies batsman was born at Panama on May 30, 1909. With none to coach him during his early days, he trained himself in the aspects of batsmanship. Known for his impeccable timing, he made a name for himself with some fine performances during the Australian tour of 1930/31. The experts of the day were astonished at his timing and placement. In addition to his mastery of batsmanship, he was also a part timer and a great fielder. He finished his test career with an average of 60.8. It won’t be further from truth to say that he was the beginning of what was to come in the history of West Indies cricket.

Wally Hammond

The great legend of English cricket was born at Dover in the year 1903. He began playing cricket at the age of eight. As was not uncommon in those days, he was yet another example of an autodidact. After witnessing some of his knocks for his county team, the watchers were left with no doubt about his skill and went back home with their mind filled with expectations. His career did justify these great expectations. Loved for his aggressive and stylish batting, he contributed significantly to his team’s performance. His numbers at the end of his career are impressive – 50, 511 first class runs at 56.10 with 167 centuries. However, he was largely overshadowed by the greatness of Sir Don Bradman during his career.

Douglas Jardine

The former captain of England Test Cricket Team is remembered by history for reasons other than his batsmanship. Douglas Jardine was born at Bombay in the year 1900 and was coached by his father, also a cricketer, in his early days. Though he impressed with his fine batting performances in the Australian tour of 1928/29, it is for his role as a captain in the series four year later he is remembered by the Australia crowd. Armed with the pace of H Larwood and Voce, he countered the threat of the intimidating Australian batting by targetting their body with bouncers. This series is known as the bodyline series for this reason. This tactic was not well received by the Australian crowd and the cricket board. He was called as “The Iron Duke” for his rock like character.

Victor Trumper

Regarded as a great batsman by his contemporaries and now forgotten by many in world cricket, Victor Trumper was the first of many great batsmen from Australia. The early period of cricket history is notorious for its bad pitches. It was on these tracks Trumper astonished many with his batting. He was the first to score a hundred before lunch. His mates, who marvelled at his batting on sticky wickets, opined that he was worth 3 wickets on these tracks. He was known for his big hitting. Also an outstanding fielder to boot, he was an indispensable part of the team. He dies at a young age of 37.

Palwankar Baloo

Palwankar Baloo, the first Indian Dalit cricketer, was also a great slow bowler. He is regarded as the first great Indian cricketer. He rose through the ranks from doing ground duties and bowling in the nets at a club to the leader of the attack of whichever team he represented. On his first tour of England, he picked over 200 wickets at an incredible average of 13 apiece. His struggles were more off the field than on the field. Hailing from a lower caste family, he was a victim of caste discrimination and untouchability. He conquered these inequalities through his skill in the game. He later on became a politician to fight for the rights of the depressed. Another interesting fact about him is that he also contested against Dr. B. R. Ambedkar in an electon and lost it by over 2000 votes. He was a role model for the depressed classed. His contributions as a cricketer and a politician will be remembered by history for a long time.

New startups that are utilizing rising advancements to make life simpler for others in the genuine world !

Settled in Atlanta and with activities in the UAE and India, Facilio gives firms tasks and support arrangements. Established by Prabhu Ramachandran, Yogendra Babu, Krishnamoorthi Rangasamy and Rajavel Subramanian, the firm uses IoT and AI to combine information from existing frameworks on the cloud.The startup offers applications and modules for land owners to oversee and control portfolio-wide O&M exercises progressively; sort out support, consistence and seller work processes; improve resource life cycle and supportability execution; and draw in with occupants. The startup offers applications and modules for land owners to oversee and control portfolio-wide O&M exercises continuously; arrange support, consistency and seller work processes; improve resource life cycle and maintainability execution; and draw in with occupants.

CivilCops is a social knowledge association, building urban tech items for keen urban areas. Helped to establish by Ashish Sharma, it means to be India’s essential stage for governments to consistently interface with residents and improve their proficiency by empowering resident cooperation in broad daylight administration conveyance and execution. CivilCops utilizes information and AI to make complaint announcing and goal quicker and more productive. CivilCops removes the agony and bother of contacting government specialists. Our innovation permits residents to arrive at their administration agents at a tick of a catch. The group concocted AI chatbots and voice interfaces which can be coordinated with significant stages like Google Assistant, Facebook Messenger, Twitter or Amazon Alexa, so it is simpler for the residents to converse with their own legislatures

The startup has a city the executives dashboard that solidifies public information, smoothes out solicitations and work processes with mechanization, and use information to get significant experiences. AI calculations sort out the idea of the grievances, and the office that obliges this issue and sends it to the most ideal representative dependent on various parameters.The startup has been chipping away at an answer for improve the working of transport divisions by utilizing information and AI to redesign their current correspondence channel systems. CivilCops means to dispatch an item focused on ladies’ well-being in the following two months. At last, the firm needs to make its administrations accessible in territorial dialects.

Rooftop sun oriented startup ZunRoof considers itself a home-tech firm that utilization picture handling, virtual reality,IoT and information examination to produce sunlight based force from roofs, and give control of each apparatus in the house.Driven by picture preparing, augmented reality, AI, 3D formats and information investigation, the ZunRoof application offers mortgage holders a free stage to transfer pictures of their roof, to plan an ideal sun based roof framework. When the pictures have been transferred, the application helps in suggesting ideal framework size, situating and tendency of sunlight based boards, in light of your power necessities.

Chaudhary claims ZunRoof helps its clients set aside 100% on their power bills and furthermore make month to month pay by selling abundance power created back to the principle grid.A special component of the ZunRoof application is the distant observing framework. This is an IoT gadget introduced close to the circulation box of the family, which empowers the clients to quantify the net energy creation from the sun powered boards. This implies clients can screen creation examples of their roof top boards and other manageability related boundaries. Further, the investigation reports additionally assist the clients with keeping a track on the support visit for guaranteeing reliable execution.

Looking Back on Five Great Cricketers of a Bygone Age

With the first final of the World Test Championship just around the corner, let us look at some of the less remembered greats of the game.

George Headley

For a common cricket follower of today – Lara, Viv Richards, Chanderpaul, Haynes – are the poster boys of legendary West Indian batsmanship. To the fan of the game before World War II, however, it’ll always be George Headley. The record holder for the test score by a West Indies batsman was born at Panama on May 30, 1909. With none to coach him during his early days, he taught himself the aspects of the game. Known for his impeccable timing, he made a name for himself during the Australian tour of 1930/31. The experts of the day were astonished at his timing and placement. In addition to his mastery of batsmanship, he was also a part time bowler and a great fielder. It won’t be further from truth to say that he the beginning of what was to come in the history of West Indies cricket.

Wally Hammond

The great legend of English cricket was born at Dover in the year 1903. He began playing cricket at the age of 8. As was not uncommon in those days, he was a yet another example of an autodidact. After witnessing some of his performance for his county team, the watchers were left with no doubt regarding his talent and went back home with their mind filled with expectations. His career did justify the great expectations. Loved for his aggressive and stylish batting, he was a significant contributor to his team’s performances. His numbers at the end of his career were impressive – 50,511 first class runs at an average of 56.10 with 167 centuries. He was overshadowed by the greatness of Sir Don Bradman during his career.

Douglas Jardine

The former captain of England test cricket team is remembered by history for reasons other than his batsmanship. Douglas Jardine was born at Bombay in 1900 and was coached by his father, also a cricketer, during his early days. Though he impressed with fine batting performances in the Australian tour of 1928/29, it is for his role as a captain in the tour four years later that the Australians remember him. Armed with the pace of H Larwood and Voce, he countered the threat of an intimidating Australian batting order by targetting their body with bouncers. This series is known as the bodyline series for this reason. This tactic was not well received by the Australian crowd and the cricket board. He was unperturbed by the angry response of the crowd and the board. He was called as “The Iron Duke” for his rock like character.

Victor Trumper

Regarded as a great batsman by his contemporaries, but now forgotten by many in the cricket world, Victor Trumper was the first of many great cricketing batters from Australia. The early period of cricket history is notorious for its terrible pitches. It was on these tracks Trumper astonished many with his batting performances. He was the first to score a hundred before lunch. His mates, who marvelled at his batting on sticky wickets, opined that he was worth 3 wickets. He was also known for his big hitting. Also an outstanding fielder to boot, he was a significant part of the team. Victor Trumper died at a young age of 37.

Palwankar Baloo

Palwankar Baloo, the first Indian Dalit cricketer, was also a great slow bowler. He is regarded as the first great of Indian cricket. He rose through the ranks from doing ground duties and bowling in the nets at a club to the leader of the attack of whichever team he represented. On his first tour to England, he picked over 200 wickets at an incredible average of 13 apiece. Hailing from a low caste family, his stuggles were more off the field than on the field. He conquered these inequalities through his skill in the game. He later on became a politician to fight for the rights of the depressed. Another interesting highlight of his life was that he contested against Dr. B. R. Ambedkar in an election and lost it by over 2000 votes. He was a role model for the depressed classes during his time. His contributions as a cricketer and a politician will be remembered for a long time to come.

Mumbai is in Trouble

Mumbai is in a huge trouble . The reason is that the governance of the financial capital of the country is in wrong hands . It is a great matter of sorrow and a matter which needs our attention . We have to choose our leader properly and be unbiased which choosing the leader . This is the need of the hour . The video of a car drowning in a hole was seen and went viral . The authority lies in our hands .


Dogs are the most faithful animal on this planet . If you want a friend buy a dog , if you are bored buy a dog , if you want a partner that will never leave you buy a dog . But the deal is buy a  dog only if you can afford their medicines , their food . There is no need of buying a dog when you cannot afford its well being . I see a lot of people whose dogs suffer from hunger and diseases . This is wrong as well as a serious concern which needs our attention .

The beginning of new Era with research ideas

Research is performing a methodogical study to revise the current knowledge and discovery of new facts Research is a process that requires patience and thought. There is no easy way to make certain that one has exhausted every resource and found the best.there are currently many Research groups that are active in scientific research, research in the humanities and artistic research. Scientific research this type of research is a systematic way of gathering data and hardness curiosity. This research provides scientific information and theories for the explanation of the nature and properties of the world. It makes practical applications possible. Research in the humanities scholars usually do not research for the ultimate correct answer to a question, but instead explore the issues and details that surround it.context is always important, and context can be social, historical, political, cultural, or ethnic. An example of research in the humanities is historical research, which is embodied in historical methods. Artistic research this type of research also seen as practice based research can take form when creative works are considered both the research and the object of research itself it is the debatable body of thought which offers an alternative to purely scientific methods in research in its research for knowledge and the truth. One of the main sources of air pollution is burning fossil fuels like oil,gas,and coal.fossil fuels are burned to create energy so that we can drive cars and trucks, fly planes, make electricity, and run factories. Fossil fuel will not last forever, as we are using them up very quickly. When fossil fuels are burned they create different types of air pollution problems besides creating particulate matters burning fossil fuels create smog makes the air pollution problems besides creating particular matter burning fossil fuels. And make people sick if they spend too much time outside breathing it in burning fossil fuels also creates dangerous games that trap heat from the sun and make the planet too warm. This is called global warming and it makes the weather, or climate, change in serious ways to tackle this issue of pollution caused by fossil fuels a company in Canada had in fact discovered not one but two varieties methods for breaking down ordinary water into hydrogen and oxygen they are simply answer this existing engines in our automotive could work with these systems with very little alternation and no need for an external support infrastructure like the one now provided by fuels station to understand how these water fuels systems work it helps to begin by realizing that ordinary water is actually a battery containing vast amounts of energy water is two parts hydrogen combined with one part oxygen the amount of time spent on the action not on the result of the deaths of the water molecules is thus vast.and had.absolutely nothing to do with the amount of energy it takes to break down the molecules this is am extremely important point as so many people even scientists are unclear on this concept and yet if we can find an economical means to breakdown the water molecules out energy problems are over..


Biden Rules begins

President Joe Biden has baited office in a country looking prominently different that it did on his forefather inauguration Day .Covid19 has killed more than 4,00,000 Americans, with a big part of socio economic toll impute to federal Mismanagement, The US has also renounce its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s to everywhere, snicker at its post truth misadventures. This month’s attack on the capitol represented the domestic broadcast has poisoned the polity. In the short, the new administration really has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference. The promise of a newdawnis both powerful and credible. The diversity , temperance and experience of the incoming cabinet strongly suggest that they ahave a good measure of the problems at hand, and the ambition to attemept solutions one clear aspirational target is 100 million doses of covid 19 vaccine n the first 100 days.Then, Janet L Yellen,waho will be the new treasury secdretary and America’s top economic diplomat, has verbalize as proriteis both addressing the economic damage of the pandemic at home and repairing relaionships with various allies a broad to take on china’s (illegal, unfair and abusive rpactices) collectiely.

Photo by Markus Winkler on Pexels.com

After the vain of institutions and Clutter or flailings seen in the trump years,it will indeed take solid international cooperation to trevitalise the gloabl rules based order. Incoming secretary of state Antony Blinken has showed a welcome sobe saying,(WE’ll engage the world not as it was,bu as it is)Pragmatically speaking, rebukes on human rights issues for India maybe part and parcel of Washington’liberal ressival alongside the many Indian+Americdan in the Biden Team.

What are Mutual funds? Are they safe way of investing?

In this new era, it is very important for an individual to look up for opportunities to expand himself in every aspect. One of these aspects of one’s life is money, which plays an important role in one’s life. Money, is something which is required by everyone, because in this world in which we are living most of the exchange of commodities, goods and services are provided by the exchange of money. Hence, we know that growth of our money is very important as we ourselves grow in our lives.

But, the question arises here, what most of the people in our country do? We Indians have mentality to grow our knowledge, earn a good paying job and seek for more growth in job. But what do we do with the money we get as our salaries? We keep that in bank account for eternities or we just spend it on buying some expensive stuffs, which are not even required by an individual, Or if investment comes in one’s mind he simply goes to bank and creates an F.D. (Fixed Deposit) of a particular amount, which then again have very low rate of returns (about 5%-6%). We Indians have mentality to let ourselves work but not let our money work, we are simply afraid of doing or trying something new especially when money is involved and we take the route what most of the people of our country take and end up doing nothing.

There are lot of ways of investing in this new area, there is Stock Market, Crypto Currencies, Corporate and Gold Bonds, etc. Now, here we are going to discuss about one such way of investing our money which requires only a little knowledge for investors to have and can earn great returns for its investors. One of the ways of Investment we will be discussing is Mutual Funds.

A Mutual Funds is a type of investment trust which collects money from the investors who share common interest and are looking for investment in common investment classes, these are generally managed by an industry expert, which are hired by the mutual fund houses. Mutual Fund House are the companies which have various types of investment plans in various asset classes like equity, debt, gold, money market, liquid, hybrid, foreign investment, etc. There are various schemes offered by a Mutual Fund House and we can invest in any of the asset class we would like to acquire. The only thing to keep in mind is to research properly about funds a person is going to invest in and check with our risk to reward ratio like if it is an equity fund, then what type of shares the fund is going to invest, if it is debt fund, then to which type of companies debt will be given. If we are going to invest in a particular fund we have to look for risks the fund carries, the amount which we are going to invest and amount of returns or reward which we may get by investing in that fund. Mutual Funds are usually for Long-term investors who are less bothered about doing research on companies and want to invest their extra capital somewhere which is not required by them in short term and they can keep invested in it for years. In, Simple words Mutual fund is way of hiring an expert who does investment for you and manages your portfolio.

Various types of Mutual Funds have various types of returns ranging from more than 100% to as low as 6-8% and also various types of fund have various types risk related with it. The amount of risk basically depends upon the type of investment class a person is invested in. The Mutual Funds activities and transactions are regulated by SEBI and RBI. So, thee is no chance of a scam happening with investors and there money invested will bes safe only risk there is to them is the risk of the asset class, Also, mutual funds are subject to market risks. The types of Mutual fund for different types of investors will be discussed on next time. Till then keep investing, let money make more money and Happy Investing!!!

world blood donor day: the world needs more blood to survive

The provision of blood has always been an important aspect of healthcare. A well functioning blood system should be an absolutely necessity and top priority of the healthcare policy. Safe blood is critical both for treatments and urgent interventions. It can help patients suffering from life threatening conditions live longer and with a higher quality of life and supports complex medical and surgical procedures. Blood is also a vital for treating the wounded during emergencies of all kinds and has an essential, life saving role in maternal and neonatal care. But access to safe blood is still a privilege of the few. Most low and middle income countries still struggle to make safe blood available because donations are low and equipment to test blood is scarce. Globally, 42% of blood is collected in high income countries, which are home to only 16% of the world’s population.


India has always been home to natural disasters and communicable diseases, which demands the inflow of the vital fluid on the regular basis. However, a global study published that India has the largest absolute shortage of blood units among all the countries in the world. The study reveals a staggering shortage of almost 41 million units in 2017. This existing shortage is exacerbated by the fact that almost 10-11% of collected blood is wasted each year in the country. This means India has cumulatively wasted over 3.4 million blood units from 2014 to 2017. Besides adequacy, the safety of blood is yet another matter of concern. As per the National Aids Control Organisation (NACO), over 1342 people across India have contracted the HIV infection from contaminated blood transfusions during 2018-19. The data reveals that over 7218 people have contracted HIV through the blood transfusion route over the last five years. The data which opens up serious safety and quality concerns underline the fact that zero risk blood supply is still a distant reality in the country.

For quality, safety and efficacy of blood and blood products, well equipped blood centers with adequate infrastructure and trained manpower is an essential requirement. However, there is a sizable shortage of trained healthcare professionals in the field of transfusion medicine throughout the country. The Ministry of Health and Family Welfare had long before formulated a National Blood Policy with an aim to ensure easily accessible and adequate supply of safe and quality blood and blood components procured from a voluntary non-equipped premises, which is free from transfusion transmitted infections and is stored an transported under optimum conditions.


The COVID-19 outbreak has caused unprecedented challenges to the blood bank supply. The lockdown period has witnessed a drastic decline in the number of blood donors. According to the Indian Red Cross Society’s weekly updates as of June 4, blood units collected were less than a hundred while the demand exceeded almost two times the available units. Blood Banks all over the world are dependent on voluntary blood donation from healthy individuals to make their blood supplies. Since there continues to be a demand for blood and blood components, especially for those patients depending on blood transfusions as a life saving measure, like Thalassemics, or to mitigate blood loss in accident victims, pregnant women and critically ill patients, supplies of safe blood must continue to be maintained at blood banks throughout the country. Activities and actions plans for blood collection and voluntary blood donation, therefore, are required to be continued judiciously even during this period to meet the blood requirement of the nation.

Healthcare workers, all around the globe have a major role to play in ensuring a safe and adequate supply of blood in hospitals and blood centers. Let’s call on more people all over the world to become lifesavers by volunteering to donate blood on regular basis.


For 2021, the World Blood Donor Day slogan will be “Give blood and keep the world beating”. The message highlights the essential contribution blood donors make to keeping the world pulsating by saving lives and improving others’ health. It reinforces the global call for more people all over the world to donate blood regularly and contribute to better health. A special focus of this year’s campaign will be the role of young people in ensuring a safe blood supply. In many countries, young people have been at the forefront of activities and initiatives aimed at achieving safe blood supplies through voluntary, non remunerated blood donations. Young people from a large sector of the population in many societies and are generally full of idealism, enthusiasm and creativity.



Cancer appears when changes called mutations take place in genes that control cell growth. The mutations let the cells divide and multiply in an unrestrained way.

Breast cancer is cancer that grows in breast cells. Normally, the cancer forms in either the lobules or the ducts of the breast.

Lobules are the glands that create milk, and ducts trails that milk from the glands to the nipple. Cancer can also happen in the fatty tissue or the fibrous connective tissue within your breast.

The uncontrolled cancer cells often attack other healthy breast tissue and can move to the lymph nodes under the arms. The lymph nodes are a main pathway that assist the cancer cells travel to other parts of the body.


In its initial stages, breast cancer may not show any symptoms. In many cases, a lump may be too small to be felt, but an irregularity can still be seen on a mammogram.

If a tumour can be felt, the first sign is usually a new lump in the breast that was not there before. However, not all lumps are cancerous.

Each type of breast cancer can cause a diversity of symptoms. Many of these symptoms are alike, but some can be unusual. Symptoms for the most common breast cancers include:

  • a breast lump or tissue thickening that feels different than surrounding tissue and has developed recently
  • breast pain
  • red, pitted skin over your entire breast
  • swelling in all or part of your breast
  • a nipple discharge other than breast milk
  • bloody discharge from your nipple
  • peeling, scaling, or flaking of skin on your nipple or breast
  • a sudden, unexplained change in the shape or size of your breast
  • inverted nipple
  • changes to the appearance of the skin on your breasts
  • a lump or swelling under your arm

If you have any of these symptoms, it doesn’t necessarily mean you have breast cancer. For instance, aching in your breast or a breast lump can be caused by a benign cyst also.

Still, if you find a lump in your breast or have other symptoms, you should see your doctor for further examination and testing.


Risk factors for breast cancer include:

  • Age. Your risk for developing breast cancer increases as you age.
  • Drinking alcohol. It raises your risk to develop the disease.
  • Having dense breast tissue. 
  • Genes. Women who have the BRCA1 and BRCA2 gene mutations are more likely to develop breast cancer than women who don’t. Other gene mutations may also affect your risk.
  • Early menstruation. If you had your first period before age 12 years, you have an increased risk for breast cancer.
  • Giving birth at an older age. Women have their first child after age 35 years have an increased risk for breast cancer.


  • Lifestyle factors: For instance, women who have obesity have a higher risk for developing breast cancer. Maintaining a nutrient-dense diet and getting regular exercise as often as possible could help you lose weight and lower your risk. Alcohol misuse also increases your risk
  • Breast Cancer Screening
  • Preemptive Treatment
  • Self-Exams
  • Breast Exam by Doctors


Venus is one of the four terrestrial planets in the Solar System. It has a rocky body like Earth. It is like Earth in size and mass, and is often described as Earth’s “sister” or “twin”. Due to its proximity to Earth, Venus has been a prime target for early interplanetary exploration. Plans have been proposed for rovers or more complex missions, but they are hindered by Venus’s harsh surface conditions. The possibility of life on Venus has long been a topic of assumption, and in recent years has received active research.

NASA has selected two new missions to Venus, Earth’s nearby planetary neighbour. Part of NASA’s Discovery Program, the missions aim to comprehend how Venus became an inferno-like world when it has so many other characteristics similar to ours – and may have been the first liveable world in the solar system, complete with an ocean and Earth-like climate.

These investigations are the final selections from four mission concepts NASA picked in February 2020 as segment of the agency’s Discovery 2019 competition. Following a competitive, peer-review process, the two missions were chosen based on their potential scientific value and whether they are feasible or not on the basis of their development plans. The project teams will now work to conclude their requirements, designs, and development plans.

NASA is providing approximately $500 million per mission for development. Each is expected to launch in the 2028-2030 timeframe.

The selected missions are:

DAVINCI+ (Deep Atmosphere Venus Investigation of Noble gases, Chemistry, and Imaging)

DAVINCI+ will calculate the composition of Venus’ atmosphere to understand how it formed and evolved, as well as settle on whether the planet ever had an ocean. The mission consists of a declined sphere that will dive through the planet’s thick atmosphere, making exact measurements of noble gases and other elements to understand why Venus’ atmosphere is a runaway hothouse compared the Earth’s.

In addition, DAVINCI+ will give the first high resolution pictures of the rare geological features on Venus known as “tesserae”. It may be similar to Earth’s continents, suggesting that Venus has plate tectonics. This would be the first U.S.-led mission to Venus’ atmosphere since 1978, and the results from DAVINCI+ could reshape our perception of terrestrial planet creation in our solar system and beyond. James Garvin of Goddard Space Flight Centre in Greenbelt, Maryland, is the main investigator. Goddard has provided project management.

VERITAS (Venus Emissivity, Radio Science, InSAR, Topography, and Spectroscopy)

VERITAS will map Venus’ surface to decide the planet’s geologic history and comprehend why it developed so differently than Earth. Orbiting Venus with a synthetic aperture radar, VERITAS will chart surface elevations over nearly the entire planet to create 3D reconstructions of topography and confirm whether processes such as plate tectonics and volcanism are still active on Venus.

VERITAS also will record infrared emissions from Venus’ surface to map its rock type, which is largely unknown, and determine whether active volcanoes are releasing water vapor into the atmosphere. Suzanne Smrekar of NASA’s Jet Propulsion Laboratory in Southern California, is the main investigator. JPL provides project management. The German Aerospace Center will provide the infrared mapper with the Italian Space Agency and France’s Centre National d’Etudes Spatiales contributing to the radar and other parts of the mission.


Attitude: most people mis-interpret the meaning of attitude. It is a positive quality to have.

The way you behave tells most about the personality you are. Most times the attitude is positive of an individual but some interpret it in the wrong way.

Your actions becomes your personality and your this decides your attitude. Focus on your actions to improve your personality.

One should keep a positive attitude in life to grow and move further to achieve success. This is the precious attire which is found rare in individuals.

Attitude is found in everyone but the thing is some keep good attitude while some have bad attitude in their life. Optimism brings good attitude in live with help of which one overcome all of their problems easily by being a solution oriented.

It is a strong quality to develop by the individuals to live and enjoy the life peacefully. Harmony is most important to keep to generate good attitude.

This word should not be misunderstood and relate to the behavior. It is a good attitude to keep and live life smoothly and remain happy.

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COVID-19’s threat to our global civilisation and the need for collective responsibility

Ninety years ago in 1930, the father of modern psychiatry Sigmund Freud published a famous essay called “Civilisation and its Discontents”.

    Writing in the aftermath of the First World War, amid radical scientific and medical breakthroughs in the field of psychology and also the growth of authoritarian movements like Nazism, Freud explored the tensions between the impulses driving human behaviour and the constraints imposed by the structures of civilisation.

Today, our global civilisation faces the profound challenge of the COVID-19 pandemic, which has thrown up a wide range of “discontents” and poses a complex dilemma of how to balance individual impulses and freedoms with collective responsibility.

Lockdowns, border closures, travel restrictions and mandatory face-coverings have all impacted the personal lives of women and men across the world on an unprecedented scale.

 At the same time, the coronavirus has shone a harsh light on existing inequalities in our civilisation, from the distribution of economic resources to access to health and justice services.

“COVID-19 has been likened to an x-ray, revealing fractures in the fragile skeleton of the societies we have built. It is exposing fallacies and falsehoods everywhere… while we are all floating on the same sea, it’s clear that some are in superyachts while others are clinging to drifting debris.”

If we are to successfully overcome the pandemic, then we need to recommit to the values of solidarity, cooperation and equality that underpin the Charter of the United Nations and the Universal Declaration of Human Rights.

2020 marks the 75th anniversary of the end of the Second World War and the founding of the United Nations, as well as the dropping of the atomic bombs on Hiroshima and Nagasaki and the beginnings of Japan’s post-war democracy.

All of these significant anniversaries are interlinked, and underscore that the path of human progress is rarely straightforward. Our civilisation and common human heritage is shaped by war, devastation and loss just as much as by idealism, ingenuity and liberty.

Only an honest reckoning with the complexities and ambiguities of our past can enable us to meet the challenges of the present and future. This is particularly relevant to the current crisis, and how nation states and international institutions like the World Health Organization have responded.

COVID-19 has laid bare the interconnected nature of global risks, and the extent to which even well-resourced health systems can be rapidly overwhelmed when crises hit.

The virus will not be overcome unless all states work together, pooling resources and expertise to strengthen health systems, develop and distribute an effective vaccine, protect health workers and provide the necessary care to all who need it in society. This must particularly include vulnerable groups such as refugees, migrants, the elderly and infirm.

Priority must also be given to efforts to support fragile and poorer states, which have weaker health systems and lack the capacity to provide social safety nets to limit the immediate economic and humanitarian impact of the pandemic. It is essential, once an effective vaccine is developed, that it is made accessible and affordable for all countries.

Leaders and citizens alike need to recognise that our world is in a state of profound crisis, and the multilateral system faces its gravest threat since 1945.

The response to COVID-19 and the challenges of ensuring a rapid, equitable and sustainable economic recovery from the pandemic is straining the limits of international solidarity. It has brought into question the interconnected global systems of trade and international travel that have been taken for granted in recent decades.

In addition, we continue to face the longer-term existential threats to human existence posed by climate change and nuclear weapons, both of which are headed in an increasingly dangerous and unpredictable direction, due to neglect – or in some cases, wilful destructiveness.

It is an especially sad irony that this assault on multilateralism is being led by the United States – the country that played the single biggest role in the establishment and maintenance of the multilateral system after 1945, and which helped Japan become the thriving democracy and economic powerhouse it is today.

“If love could be defined, in its purest form” – Never fading love for dogs.

DOGS- why do you think humans like having around them? We teach them to be grateful, present and, without the expectations of tomorrow’s day or something in return. We remind them to get out of their head and go back to their heart.

In this pandemic, to cheer up and smile in this difficult breathtaking storm time. Animals their observation and dealing with them are remedies for lots of humans. In that way, I love the curiosity for dogs. Dogs are fascinating with their daily issues. Their commitment to observation and help for humans is indispensable. They have ingenuity in reaching their destination. Dogs are most adored and admired for their affection towards humans. These creatures are humanizing. Furry dogs belong to the family jackals. Some are wild dogs in the forests living on hunting. The second type is pet dogs living with men in villages, towns, cities. The dog is the most faithful animal. It is said, if you feed a hungry dog, it will never desert you, but if you give food hungry human, he may not do the same.


Dogs are of different kinds and different sizes. There are pet dogs hardly a foot in height and other dogs are three feet in height. Different varieties of dogs live in different countries based on climatic conditions. They are called bulldogs, lap dogs, greyhounds, and Spaniards. All dogs are flesh eaters. They have sharp teeth to tear flesh into bits. Some of them are bushy, have fair skin. Dogs are white, brown, Black, spotted and, of mixed colors. They have small ears. Some have sharp ears and others hanging ears. Dogs can run fast to catch their predators. This helps them in hunting as well as in detecting crime.

Wild dogs hunt in packs. Many join together and look for the prey surrounding it from all directions. They then kill the prey, maybe a rabbit or a small deer and, share the meat. Wild dogs also hunt fish in rivers and lakes. The pet dogs war bread and drink milk, besides cooked food and meat. Pet dogs are very much attached to their masters and wag their tails whenever they are happy. In villages, there are street dogs too, not taken care of by anybody. They eat anything that comes their way.


Dogs are good guards. Dogs are always useful in hunting and they show hunters where the Prey is. Dogs are very useful to detect crime as they can easily show the way the criminals had gone. In cold regions are used to pull carts on ice. A pack of dogs can pull carts on ice very fast. Dogs are good swimmers. There a lot of cases where they have saved drowning children and also those who were buried in ice. Saliva flows out of the mouth of a hungry dog or when it is tried. Dogs do not drink water. They lick the water. A shepherd cannot go without a dog. A dog always protects the sheep. Dogs are used in war also to carry messages from place to place. Trained dogs can do mechanical jobs too. Pet dogs are always to be kept clean and neat. They should be shown regular care or otherwise, they may contrast tabbies from street dogs and spread it. Some of the known popular proverbs of dogs, barking dogs seldom bite, every dog is a lion in its home.


Dogs need a lot of attention and affection from humans, they love always loves to be around and participate in everything that is happening. They don’t have an innate alert to strangers, love all people and the whole world, cannot in an enclosure and, suffer away from a person. The love they give you is indescribable, so true and pure that it fills your life with joy and wholeness. Dogs are the one who wipes your inner frustrations. You know you have someone to return to, to hug, and shed a tear & are sure that your tear would matter a lot to them. In this egotistic and rational world of humans, thank god for sending these selfless lovely creatures to experience love in its truest form.



Dowry system in India

The practice of giving dowry is common in our country. Dowry is the money or gifts given to a daughter by her parents at the time of her marriage. Unfortunately, this has become a social problem. The family of the boy demands large sums of money from the girl’s parents. For this reason the birth of a daughter is considered a curse in our society. She is considered as a financial burden on the family. The boy’s family considers it as their right to make demands and a lot of unpleasantness is caused at the time of marriage. Sometimes people even refuse to go through with the marriage if they feel they are not getting enough money.

The girl is very often tortured by the husband and his family for bringing insufficient dowry. Sometimes they are compelled to commit suicide to escape ill-treatment. Worse still, people even resort to murder to do away with a bride who has not brought enough dowries.

Dowry deaths have become a very serious problem in our society. Various legislative safeguards have been introduced over the past fifteen years to combat this problem. But the tragic truth is, that marital and domestic violence including dowry deaths have continued to grow and spread.

The Dowry Prohibition Act was passed in 1961 but it has not been effectively implemented. It was further amended in 1986. Under this law, a person who is convicted can be imprisoned for five years and fined up to fifteen thousand rupees.

But laws alone cannot help to control the menace of dowry deaths. Social awareness, especially amongst young men, needs to be developed through public campaigns. The education and economic independence of women also needs to be encouraged so that their parents do not feel compelled to marry them to dowry seekers.

Dowry system is one of those much discussed systems. Although it is one of the most hated systems surprisingly it is growing day by day. Now- a-days this problem has created a lot of hue and cry in our country. This increasing system is a growing injustice to our society and morals. It should be immediately stopped.

Marriage is one of the most sacred and holy ceremonies in our society. But the horror of the dowry system has made this ceremony one of the feared institutions. In ancient Indian society there was no question of the dowry in marriages. It was considered to be a sin.

Dowry system is an insult to our society. It reduces the position of both man and woman. Many educated men are demanding dowry. Thus dowry system is also an insult to our education and culture. Poor people cannot afford dowry. Many handsome and brilliant girls remain unmarried because they are poor.

Strict laws have been prescribed to check dowry system. But nobody looks at it. Rich people are giving heavy dowry to their daughters. They do not feel unhappy at such crime. Dowry system continues in spite of all steps to check it. However, it can be completely checked if the awareness against this system is created among the girls. If they vow not to marry greedy men, if they become economically self-dependent, then this ugly system will automatically disappear.









Why do people go to the beach?

Why do people go to the beach? Why is it such a big attraction during the summer? Everybody has different answers to these questions. The beach is a big thing to me for a number of reasons. The first reason is because it is a place I have been going to ever since I was younger. My parents met at the beach and grew up in beach towns. The beach is apart of them and they thought to share this special place with me. Not all the time, but most of the time people stick to things that are familiar to them. My cousin came to visit my family and me this summer from Kansas. He has only been to the beach twice in his life. So when we took him to the beach this summer he was so excited and fascinated by it. He wanted to go to the beach everyday and that’s what we did. The beach is such a familiar thing in my life I don’t even think twice about it. So seeing my cousin get excited about it opened my eyes at how many people don’t get to experience the beach. But being away from home and at college for two months has made me realize how important it is to me and how big of an impact it has had on my life.

The beach is also a huge part in my life and I’m sure in other people’s lives because it is relaxing. The sound of the waves crashing on the shore, the sand between my toes, and just having a great time with friends and family is the best part. The beach is a getaway for some people. The beach is also a symbol that signals school is out. When people think of summer they think of the beach. The beach is the place where people go to enjoy themselves.

People go to the beach for the different activities you can do there. You can go swimming in the ocean. Go parasailing, running, party, and fishing. A popular beach near me has an arcade, aquarium, rides, and mini golfing. There is always something to do. From the activities listed or to just relax with friends and family. The beach holds a number of ways for you to enjoy yourself. You can always find things that interest you at the beach. Every summer I do this surf camp that the beach I go to offers. I have been going for years because I wanted to get involved in an activity instead of lying on the beach getting a tan.

There are so many other reasons why people like to go to the beach and everybody is different. There are plenty of different things that people can get into. If you can’t find something enjoyable to do or you don’t like the beach you aren’t looking hard enough. There are plenty of reasons to like the beach and I understand that some people just don’t like the beach, but there are plenty of activities around the beach to do also.




If The Keyboard Could Talk

  Yes, yes ! You read it right !!

Quite a mindboggling and thought-provoking heading !

Isn’t it ?

     A very famous quote says that actions speak louder than words but have you ever imagined in your weirdest dreams that how miraculously our life would be turned upside down if a simple electronic device like keyboard, could talk.

This heading must have surely caught your first hand attention and indeed it’s idea created a tickle in my mind as well, so much so that plenty of thoughts hovered over my mind as to how amazingly absurd this world would be if all our unspoken thoughts actually get heard by everyone around !!

The only part in the computer system which is capable of conveying our thoughts to the ever complicated wired machine’s brain by sending our messages in the form of inked words would create an interesting havoc if its buttons would actually speak up the words being pressed upon them !!

Thinking of the funniest consequence which comes to my mind is the one when in a working place of 10-20 employees typing together on their respective keyboards eventually turning it all into a remarkable fish market filled with the voices of their talking keyboards !!

Just imagine the state of their minds amidst of all such different cracking noises 😛

Another most important use of these keyboards is found almost everywhere in this era of booming social networking sites like Facebook and Twitter where people are spending almost half of their lives typing their thoughts on the computers spreading it around the world !

Imagine the today’s so called love birds talking to each other via these social networking sites using these keyboards. How interesting it would be if the keyboards starts questioning your love ? If it begins to modify your loving thoughts being conveyed to the person on the other side of your computer, wouldn’t you feel as if there’s a love counselor sitting between you both ??!!

What if it leads to your relationship status being changed to “It’s Complicated” from “I am Committed” ??!!

Oh wait a minute !

How can we forget ! What a disaster it would result into if their parents are sitting beside them while they are sharing their love messages 😛 Giving you a shiver even in your imaginations ??

Oh yeah dude ! Chill down, it’s just a thought !

Of course all of their love would turn into a spark giving rise to World War 3 !!

On a serious note, this imagination can actually cost the security of our country a great high price and trembling its very foundation !!

Though there has been a remarkable advancement in the field of technology whereby the most important details and information are transmitted in the most secured manner via various means of encryption but still there are many areas where sensitive data is still transmitted through simple computers, thus our not-so-common imagination of talking keyboards would compromise the integrity of the information being transmitted and would cause a terrible threat to our nation !

This weird imagination can lead to a catastrophe to fall on our nation’s security and confidentiality !!

Another interesting incident is surely the one you all must be thinking about and it has eventually clicked my mind too !

So much entrancingly hilarious it would be if all these ideas of mine actually be a result of my negotiation with the keyboard itself !! If all my thought processing is shared with its own words and thoughts ! I think it would be very amusing if the theme of my article is itself going to guide me the way to pen down the cognition of its essence !!

A mere imagination but what a wonderful thought !

Isn’t it ?

But it’s actually not as easy as it seems to be!

Every unique action has an equal and inexorably exclusive opposite reaction !!!!

So simply let our thoughts be conveyed by the ink of our mind and not by a talkative piece of science !!

Coimbatore district’s forest area is now larger by 1,049 hectares


The hillock near Karamadai is part of the 1,049.74 hectares of land declared as reserve land by the Coimbatore District Collector | Photo Credit: Special Arrangement The forest area in Coimbatore district has seen a significant increase after District Collector S. Nagarajan declared 1,049.74 hectares of land, as reserve land. With this, the size of the forest area in the district has increased from 1,22,215.13 ha to 1,23,264.87 ha, said District Forest Officer D. Venkatesh.According to the official, 1,049.74 ha of land, belonging to the Revenue and the Forest Department, were declared as reserve lands, under section 26 of the Tamil Nadu Forest Act, 1882. The 1,049.74 ha declared as reserve lands in the district are located in Kemmaramplayam, Karamadai, Tholampalayam and Marathur in Mettupalayam taluk, Odayakulam in Anaimalai taluk, Zamin Uthukuli and Pollachi town in Pollachi taluk.Forest Minister K. Ramachandran appreciated Mr. Nagarajan and Coimbatore Forest Division for the achievement. The Minister told officials that Coimbatore district has set a model for other districts by increasing its forest cover and protecting crucial passage of wild animals — referring to the declaration of 50.79 hectares of private land in the Kallar elephant corridor area as private forest. Kattanjimalai, located at Marathur village in Mettupalayam taluk, is the largest single area which was declared as reserve land. The hillock, spread over 817 ha with thick vegetation, was classified as government poramboke Poachers used to hunt lesser-known species at this place and the Department had registered three cases related to the use of country-made explosives for hunting. With the place declared as reserve land, Forest Department staff will conduct regular patrols and monitor the area,” said Mr. Venkatesh. The Coimbatore forest division has become bigger by 1,049.74 hectares, with district collector S

declaring the parcels of revenue department land abutting the reserve forest in Mettupalayam, Anaimalai and Pollachi taluks as the reserve land. With this, the Forest cover has increased to 1,23,264.87 hectares from 1,22,215.13 hectares.

Forest minister K Ramachandran has appreciated the collector and forest officials for increasing the forest cover in the division to protect the passage of wild animals. Earlier, district forest officer D Venkatesh and team had collected details of the revenue department land adjacent to the reserve forest at Kemmampalayam, Karamadai, Tholampalayam and Maruthur in Mettupalayam taluk, Odayakulam in Anaimalai taluk, and Zamin Uthukuli in Pollachi taluk and submitted the same before the district collector a few days ago with a request to declare them as the reserve land.said .they had identified 1,049.74 hectares, of which just and the remaining to the revenue department,” a source privy to the development said.

This is the first elephant corridor in the state to be brought under the private forest act. The move will help preserve the most critical elephant corridor in the state. The landowner can enjoy the property, but cannot undertake any development work without obtaining permission from the forest department. The landowner also cannot fell the trees,” the DFO said.




By: G Gnana Priya dharshini


How Nutella was invented

Nutella is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963.

Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300 kilograms (660 lb) batch of Pasta Gianduja, derived from Gianduja. Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja.In 1963, Ferrero’s son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed “Nutella”. The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne. At 20 percent, palm oil is one of Nutella’s main ingredients, and the tax was dubbed “the Nutella tax” in the media.On 14 May 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp. The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background. Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.


The main ingredients of Nutella are sugar and palm oil (greater than 50%). It also contains hazelnut at 13%, cocoa solids, and skimmed milk. In the United States and the United Kingdom, Nutella contains soy products.Nutella is marketed as “hazelnut cream” in many countries. Under Italian law, it cannot be labeled as a “chocolate cream”, as it does not meet minimum cocoa solids concentration criteria. Ferrero uses 25 percent of the global supply of hazelnuts, however not all of this is used exclusively in Nutella.In November 2017, the company modified the recipe slightly, increasing the sugar and skimmed milk powder content.Since the colour of the product is lighter in tone, the Hamburg Consumer Protection Center estimated that the cocoa content was also reduced. Some news outlets reported that the modification of the recipe led to consumers’ being “outraged” or “going nuts”.The traditional Piedmont recipe, gianduja, was a mixture containing approximately 71.5% hazelnut paste and 19.5% chocolate. It was developed in Piedmont, Italy, due to a lack of cocoa beans after post-war rationing reduced availability of the raw material.Many countries have a different ingredient list for the Nutella formula.

Australia Sugar, palm oil, hazelnuts (13%), skim milk powder (8.7%) cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin).

Canada Sugar, modified palm oil, hazelnuts, cocoa, skim milk powder, whey powder, lecithin, vanillin.

Germany Ferrero has confirmed that it has changed the recipe of its chocolate and hazelnut spread – sparking a huge backlash among fans of the brand.

India Sugar, palm oil, hazelnuts (13%), skim cow milk powder (8.7%), low fat cocoa powder (7.4%), emulsifier (Lecithin – INS 322), contains added flavour (nature identical flavouring substance – vanillin).

Italy Sugar, palm oil, hazelnuts (13%), fat-reduced cocoa powder (7.4%), skimmed milk powder (5%), whey powder, emulsifier (lecithins) (soy), flavourant (vanillin).

United Kingdom Sugar, palm oil, hazelnuts (13%), skimmed milk powder (8.7%), fat-reduced cocoa (7.4%), emulsifier: lecithins (soya), vanillin.

United States Sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin: an artificial flavor

4 Types of Viruses and How to Deal With Them

Viruses are undesirable programs that damage computer files and processes and are potentially a huge breach of privacy.

What is a Resident Virus? (with pictures)

I will talk about 4 extremely common viruses and how to get rid of them if you have a contaminated device. 

Generally speaking, it is good practice to not fall victim to viruses altogether by avoiding downloading files from unregistered/unknown developers through the internet. I personally, make it a point to avoid downloading torrent files and never access http websites. Keep an eye out for the ‘s’ after ‘http’, it could make a world of difference. Keeping the above in mind would reduce the chances of you being a victim to a virus.

Resident Virus

The resident virus sets up shop in the system’s memory (RAM) and slows your laptop down significantly. If the host application is completely shut down, the virus will still run in the background. Sometimes the resident virus does massive damage quickly and is easy to notice. Other times, the virus spreads widely and may go unnoticed for a large duration of time.

The resident virus is very difficult to get rid of. Due to how deep it is embedded into the system, finding an antivirus that would remove this is tough. For more stubborn versions of this, it may be necessary to call in experts to remove the virus before resorting to resetting the device as a guaranteed remedy.

Multipartite Virus

One of the most dangerous and harmful viruses for your computer is a multipartite virus. This virus infects executable files and may even infect the RAM similar to a resident virus. The virus works to attack both components at the same time, making it one to watch out for.

An antivirus is your knight in shining armour. Because the virus attacks your files and your memory, it is very difficult to manually trace the virus and is best done through an antivirus. To avoid spreading the virus to multiple devices, all files that have been transferred from the infected device to others via USB should be deleted. 

Browser Hijackers 

Browsers hijackers change the settings of the user without their permission and expose the user to unwanted websites, advertisements and sometimes even pop-ups. Browser hijackers normally come in the form of free software online and sometimes even unverified browser extensions.

Reinstallation of the infected browser(s) may allow for the browser hijacker to not latch on to the re-installed version. It is further advised to uninstall the files that brought the hijackers along with them. In some more advanced versions of the virus, the harms of the virus may be seen even if all browsers are closed and initiate pop-ups all over the screen. In such a situation, it is advisable to reinstall the operating system.

Overwrite Virus

As the name might suggest, the overwrite virus edits existing files and overwrites it with absolutely random and useless data. This is a virus that you absolutely do not want on your work computer as in it’s worst form it is also capable of completely deleting files with little to no hope of recovery.

The overwrite virus is treatable by any standard antivirus and would not require a hard reset of your device no matter the severity of the situation. It would be advisable to delete files that introduced the virus in the system as the virus is a form of malware.


Antiviruses do not discriminate. We have all ignored getting an antivirus set up on our devices. It’s clearly a good investment to protect your daily driver and privacy especially in a digital world like today’s where online safety is a rising concern. Stay Safe!

The ruthless approach of private institutes.

Right to education a right that is just on the paper. The pandemic situation makes access to education more challenging. The expensive fees of institutes, colleges, and tuition teachers along with the cost of digital gadgets. Make it a dream for the unprivileged child. Along with expensive gadgets, the additional cost of the internet is a matter of concern. This all thing make together cost of education very expensive. That is not affordable for all. The Pandemic hit makes our environment full of grief. Many lost their loved ones as well as earning hands. The question is in that situation how an innocent child pays for the education expenses. the answer is simple. The unprivileged child eventually drops out of school. People have to deal with financial pressure and subsequent anxiety. The pandemic has financially impacted the Indian middle and upper-middle class. Also many lost their jobs during the covid19 hit. The savings are diverted towards the needs. The reduction in earnings with the additional monthly cost of electricity, rent, and other bills make education cost impracticable.

Even during this time that certain private colleges are charging mercilessly an expensive amount of fees. This has put enormous pressure on families that sometimes have only one earning member per family. OR those who lost only earning members of the family. They have continued with their regular scheme of fees without issuing even the slightest bit of deduction. Even the government is not supporting the pitty family;
Even though government gives the judgment that Colleges should not charge more than the students’ tuition fees because they practically have online-only classes. Many students think it is not justified to charge students for the facilities they are no costs such as the library, sports grounds, canteen, etc. Some colleges have given ridiculous explanations about electricity bills, infrastructural cost and maintenance fees. But on the ground private institution didn’t care about this judgment and continue to charge whole fees from the students.
The colleges even ruthlessly pressuring the students and the parents to pay the semester fees on time, which would result in serious consequences if not paid. Private colleges are still looking at their profit margin even during a pandemic. The second wave hit more badly than the first wave. half of the population is covid positive. and admitted to the hospital looking for the medicine, oxygen cylinder, and ICU wards. The grief situation as well as the financial expense in the medical treatment. Given the scarcity of beds, private hospitals are charging a huge amount to the patients’ families. They have no option but to comply. The medical expenses are an additional burden that they have to bear. The bills keep adding and resulted in borrowing .and then never adding a circle of depth began. In such a sad situation how can a student pay his fees?

The students not only have to give compulsory examinations but they also have to pay with the financial expenses. Owing to this expense, students in the middle and lower strata of society are thinking to drop out the college. They are taking up whatever odd jobs they can get with little pay to support their family. Many of them had plans to pursue degrees post-graduation, but they have no option but to give up given the circumstances. In certain families with more than two children, it is becoming an increasing burden for the earning member to keep up with the rising expenses.

Lack of income source, lack of money, and diversion of savings towards basic needs as well as medical expenditures are some of the reasons stated by students facing such a crisis. Even authorities are not assisting the common people. Government is silent on this issue. That’s the reason many students give theatre life as being hopeless by committing suicide. Students want the college to either waive off the fees or provide them with some aid or assistance. The absolute lack of understanding for students has been reflected by these colleges. The mental fatigue and pain caused by this constant pressure are harmful to the well-being of students and parents as well.
It is unfair on the part of private colleges to seek their profits during the pandemic situation. Instead of charging such a high amount, they should either waive it off for students going through a financial crisis or charge them just the tuition fee. The students are already facing mental pressure and anxiety. There is a lack of accessibility to online education existing already. Some have had to purchase laptops, good mobile sets, and costly data packs to attend classes. To assume that everyone’s financial condition will remain unaffected because they belong to a privileged background is wrong and fallacious.
Some colleges are giving excuses that they have to pay to there teachers. Therefore they have to ask for money. But it is not convincing enough for the students who have time and again asked for a breakup of the fee structure. The students are helpless at this point. Even after approaching multiple authorities, they have not received a helpful solution. We can help these needy students through our small contribution. We common people should assist those who are in need.


In India after the corona virus that is from January 2020 some people were affected but in march only it took the speed so the government said full lockdown after a year also it is continuing as a lockdown with some releases. As during the lockdown no person is allowed to work and the trading has been stopped because of this as it is spreading all over the world. The trading is between the countries exchanging things that during this corona pandemic situation is less. Every country is afraid that the corona will pass from this country to our country so they are protecting and not letting other country people. Due to these situations the trading is not as before so for some products there is a slight rise in price. The trading is not like before and also people are not stepping out of their house in the world. All over the world there is corona before during the 19th century there was a virus found and originated in India and it had spread all over the world. The same situation in the 19th century it is continuing now so there is a rise in price in petrol and diesel. Iraq, Saudi Arabia, the United Arab Emirates, the United States and Canada, among other countries is where India gets its oil from. India imports nearly 85 per cent of its crude, which is the biggest reason for India’s high fuel prices. In India the rate of petrol and diesel is reaching a big height which was not yet before. As the corona virus is not coming to an end many of the people are affected by the burden of petrol and diesel price is high. The trading is not as before that is a reason and what will the government also can do. The government has only some amount already they have invested in saving the life of the people and some of them have left their works because of thus corona. Government is giving some amount to run their family without any burden. They are helping each and everyone in the country through some ways they have told the banks not to collect the loan intrest for certain months. They are giving money to the workers and the companies for the farmers to help them to raise their work as before the corona. The government is lending so much amount for us they are already in a position how to control the corona virus in this situation they have give so much money. India consumes nearly 211.6 million tons of oil every year. Out of this, less than 35 million tones are produced in India. India does not have enough reserves and new oil fields have not been explored. The petrol and diesel rate is high including the gas cylinder rate. The cylinder is also high many people are suffering because all the petrol, diesel, cylinder etc rate is high already they cannot run the family as before the corona. If the corona come to an end the whole world will be in a free state.


Prime Minister Narendra Modi on Saturday called for following a “one earth, one health” approach to effectively deal with the coronavirus pandemic globally, and sought the support of the G7 grouping to lift patent protections for COVID-19 vaccines, during a virtual address at an outreach session of a summit of the bloc.

Calling for global unity, leadership, and solidarity to prevent future pandemics, Modi also emphasised on the special responsibility of democratic and transparent societies to deal with the challenge, according to an official statement.

Sources said Modi’s call for adopting a “one earth, one health” approach received support from German Chancellor Angela Merkel.

They said Australia and several other countries came out in strong support of Modi’s call to waive patents on coronavirus vaccines to boost their production. India and South Africa have come out with the proposal at the World Trade Organisation.

The prime minister, speaking at the G7 outreach session titled ‘Building Back Stronger – Health’, also highlighted India’s ‘whole of society’ approach to fight the pandemic, while synergising the efforts of all levels of the government, industry and civil society.

World blood donor day

World Blood Donor Day takes place on 14 June each year. The aim is to raise global awareness of the need for safe blood and blood products for transfusion and of the critical contribution voluntary, unpaid blood donors make to national health systems. The day also provides an opportunity to call to action to governments and national health authorities to provide adequate resources and put into place systems and infrastructures to increase the collection of blood from voluntary, non-remunerated blood donors.

Safe blood and blood products and their transfusion are a critical aspect of care and public health. They save millions of lives and improve the health and quality of life of many patients every day. The need for blood is universal, but access to blood for all those who need it is not. Blood shortages are particularly acute in developing countries.

To ensure that everyone who needs safe blood has access to it, all countries need voluntary, unpaid donors who give blood regularly. Throughout the COVID-19 pandemic, despite limited mobility and other challenges, blood donors in many countries have continued to donate blood and plasma to patients who need transfusion. This extraordinary effort during a time of unprecedented crisis highlights the crucial role of well-organized, committed voluntary, non-remunerated blood donors in ensuring a safe and sufficient blood supply during normal and emergency times.


Every dream of a parent is for their children to listen to them and talk to them about everything. This was the case back when there were plenty of children in one home, and there was a role for every child. One was studious, one was helpful, one was naughty but cute, one was the troublemaker, one was the leader and to manage them all, there was the eldest. Those days are long gone now. In India, we don’t know whether we have an unspoken “one child policy”, but the recent years has only seen nuclear families grow.

We might think that having one or two children would be easy instead of having 8 or 10. But children are children, and given the recent technologies, they are drifting far away from having real relationship with their parents.

Photo by Andreas Wohlfahrt on Pexels.com

Parents find it difficult to know what is going on in the children’s mind and what they might need. Western influence plays a very important in the current scenario. The practice of giving them a separate room, having minimum intervention in their life does not work in an orthodox country like India. Children, though expect, the same treatment as west, because they had been cocooned for so long.

There has been so many cases where the argument between children and parents go as far as to going to counselling and a third person intervention because there is no trust between each other. There can be many reasons for the tiff, but some of them can be predicted.

The world is not as it was before, we can’t believe any person enough to send our children alone to the market or the shop. Parents having one or two children are afraid of letting them out alone. This might work, until the children start thinking for themselves and understand that they are being restricted. They demand to go out along, have fun with their friends, go shopping and be independent overall.

This is where the argument begins. It is not that the parents don’t believe in their kids, it is just they are afraid of the world. Teenagers being themselves don’t want any of them to control them and they want to be “cool” before their friends. This might cause a misunderstanding. They cannot easily understand the parent’s real concern and just think that they are being left out.

The best way is to sit and have a conversation. Both sides needs to talk out what they are feeling and come to a common ground and some arrangements. Almost all of the teenage “problems” that parents say can be solved through conversation. Kids need someone to talk to freely and if it is their parents, then well and good. Some parents maintain their ego, not all parents though, and wait for the kids to talk to them first and fail to understand that teenage kids are uncomfortable in sharing their feelings in fear that they might be judged.

It isn’t all about teenage kids though. Even parents of toddlers try so much to give their kids everything, compete with the society that they forget what their child really need. No one can blame them too, because they are expected to be portrayed like that and if not they’re not good parents. All the parents need to remember that as far as they tend to the needs of the children sufficiently and the children prosper under their care, they are doing a good job, and there is no such thing as a “bad” parent if you’re trying hard. Good luck!!

Mental fortitude

How do deal with tragedy? How to deal with mean and rude people?

The term stoics means, learning to endure all the pains without expressing the feelings, in order to live peacefully in society. We all get a glimpse of motivation when we want to change or it’s the new year beginning to ahead with resolutions fired up and making promises to ourselves.

When you are about to start something new or change, you tell yourself that, you are going to lose weight, maintain fitness, eating all healthy foods, spend less time on social media platforms. There is resistance in many forms, one such dangerous resistance is internal resistance.  That whispers in your ear like, go buy pizza, brownie who needs these all boring healthy meals every night? So, this voice of resistance will always be the constant pain in the ass. There has to something deeper driving within you to answer all the Why you are doing? Ask yourself that how much pain you will bear it?

The two powerful tools are pain and pleasure. you must be willing to do things you have never done before. Make your pain strengthen, when you are about to give up on your work. It makes you wiser. Most of the people are in an unconscious state of chaos. Consequently, people allow all the external forces to control and own their minds and emotions according to it. Then you are not the master of your life. The quotes and opinions of others don’t define who you are and not to worry about it, but your actions decide who you are. To get control of your world, you need to adapt to self-discipline.

Creating a superwoman version of yourself may sound weird but it’s a great way to start getting momentum. At every stage in your life. – from training to work, it is your patience, mental fortitude, and perseverance that make your degrees of the fulfillment of your success greater than any components you can find.
The mental state is something, how we respond to extreme situations? Can you collectively hold your lifestyle while mourning the death of a family member?
Those intense situations test our perseverance and courage. The mental state is like a muscle. It aspires to grow, and be ready to grow. Mental stability is how you stick to the each-day practice. Protect your self-esteem, prepared for anything, the right habits of thinking and attitude for tomorrow will come through training.

Tons of research findings have proven that emotional quotient(EQ) is more important than intelligent quotient(IQ). To develop emotional competency you need to develop a strong mind that does not waver in the face of adversity. Embark your success by knowing your strength and weakness, in the process of polishing all your strength and turns your weakness into wins.

Self-compassion is most needed to understand all your emotions on a deeper level. Understand all your emotional triggers. Emotionally it triggers specific behavior. when you know which situation or circumstances triggers which emotional reactions, you will instantly gain the ability to control.  Be fast to forgive things, when you forgive you will move to closer to the lessons you gained.

Life is full of Surprises and Adventure !

AS for the the saying goes ”life is like riding a bicycle” .I totally do agree to this quote. life has its own terms and conditions when it is viewing in the eyes of the beholder ,it is neither an easy path nor a grumpy road as it seems to be. Life  may be considered an hard nit shell to crack but it has its own fun we never know what’s next but when the situation happens  ,we say ” oh god it is life” un predictable and demandable

Life has its own definition ,it is considered lucky when it’s in the favor of that person otherwise the opposite but to me it is full of surprises. life is like a cotton candy, soft, spongey and sweet

people say ”I NEED TO ADVENTURE” butt what they don’t know or may be ignorant is they are in a adventure i.e. ”LIFE”. life teaches us how to be welcoming for unprepared things ,it teaches us to handle the situations, it let us acceptable to certain things and be attentive most of the time. life allows you to overcome the fears and insecurities.so hence life is fun so stay calm stay safe

Reading books are really considered boring?

books are the most expressive form of feelings .Though it depends on words of the writer or the author but most precisely, the content also hold some value to a great extent. Life is all about about understanding things for better but is it really worthy to be patient and read the sentences to find out what it is actually about . Reading books is actually not a boring job they this voicing out the feeling and emotions through the content .

They do possess an actual possibility of humane form. sometimes  reading books actually is entertaining job , In this mundane busy life when we are traveling we can find ourselves occupied in reading stuff

so actually reading is considered to be one of the finest way passivity of entertainment.




Japanese firm in China has developed an effective flu drug to treat the new strain of influenza virus COVID-19 that has shaken the whole world. The drug was successful in its trial phase and it turned patients with coronavirus negative from positive after a median of 4 days.

According to Chinese medical authorities, a drug named favipiravir developed by a subsidiary of the Japanese Company, Fujifilm was effective in treating coronavirus patients in Japan. According to the report, 340 patients with coronavirus were given the anti-viral drug and all shown positive results and turned negative with a significant improvement in their lungs. An official in China’s science and technology ministry, Zhang Xinmin said that the drug is highly effective and safe for the treatment of COVID-19 patients.

This new drug has crossed other similar drugs developed in showing significant improvements. It turned patients suffering from the coronavirus negative after the medication of just four days while with no drug patients negative after the median of 11 days. Moreover, the lung condition of coronavirus patients got far better when they were X-rayed. After treatment with this drug, patients shown improvement of 91 percent compared to 62 percent improvement in patients who were not given the drug.

Doctors are currently using the favipiravir drug on coronavirus patients in clinical studies. The patients had mild to moderate symptoms and the point was to stop the virus from multiplying in patients. But a Japanese health ministry source said that drug was not as effective in people with severe symptoms. Favipiravir has no obvious side-effects.

Chinese media reported that the anti-viral drug received approval as an investigational therapy for coronavirus Covid-19 infection. The clinical trial in Wuhan revealed that favipiravir given patients recovered in 2.5 days on average while it took only 4.6 days to recover with a cough which means that they recovered 1.4 days earlier than those who did not take the drug. Another clinical trial in Shenzhen city in China was conducted which involved 80 participants. The results demonstrated significant chest improvement shown on CT scans.

Tyler Van Buren, an analyst with Piper Sandler has said that “If successful, it could be approved for broad use in the coming months considering it’s safe, the bar for efficacy in the context of the ongoing global pandemic is low.

World health organization has listed this drug as part of its experimental protocol for treating the disease. Favipiravir will require the government’s approval for full-scale use on Covid-19 coronavirus patients, since it was originally intended to treat flu.

The company’s shares jumped by 15% on Wednesday morning after the news broke out about the flu drug.

The Covid-19 pandemic has so far crossed 250,000 cases, deaths count has crossed 10,400 and 89,061 patients have recovered. China has massively recovered and stopped the spread. The epicenter of the virus has shifted from China to Europe, where Italy is the most hit country, where the virus has claimed 3,405 lives.

“During this period ,we are in difficult situation so please be safe stay home”





Medicine is used to cure ourselves and drug overdose may end up seriously harming us.If the body is not used to some particular medicine and, yet, it is consumed excessively, it may affect us drastically and may prove fatal. Either a person overdoses the medicine intentionally or unintentionally. The results are always the same. The overdose normally results in dizziness, confusion, vomiting, nausea, and coma. If the medicine has overdosed to a much higher extent, the reaction may even be the death of the person.Many people intentionally overdose to commit suicide, by taking too many sleeping pills or some other sedatives in high milligrams. On the other hand, some people may overdose medicine unintentionally and the mistake can either be of the doctor who prescribed it or the medical pharmacy who gives wrong medicine by reading the prescription written wrongly. In some cases, the person takes medicine on his own without consulting the doctor. Taking expired medicines can also prove harmful. All these factors can be involved and their impact can drastic on the body.Some people use a large number of medications from different doctors which is known is polypharmacy. They take recommendations from more than 1 health caretaker and take many medicines at a time. This can result in an overdose of medication. People are unaware of the proper usage of medicines and without consulting, they buy medicines from any pharmacy and take their dose according to their needs. It can cause serious harm.Taking too many medicines can lead to irritability, excessive sweating, depression, muscle tension, nausea, vomiting, high blood pressure problems, always feeling dizzy, inability to work, urinary incontinence, and poor health.


Drug overdose causes:


Medicine overdose may be accidentally or deliberately. Accidental overdose may happen by adults as well as children but intentional overdose happen only by adults. Taking wrong medicines unintentionally causes many side effects in their bodies.


Kids may swallow drugs accidentally. Children can do this action out of curiosity. Babies and toddlers of 3-6 years of age normally put anything they find anywhere in their mouths due to their oral development. Therefore, always keep medicines out of the reach of children. It can be highly harmful to them than adults. Adults, sometimes, overdose out of depression or stress. Such overdoses bring harmful changes in their body which can even destroy a person’s organ forever.




Drugs affect the entire body. But medicine overdose causes many side effects that do not happen with normal medicines. Some high dose medicines can be taken that cause no harm but some medicines when taken, even small in number, have severe effects on the body. Overdose may cause chronic diseases, chest pain or an asthma attack.


Some noticeable symptoms maybe; respiratory problems, blood sugar, irregular body temperature, pulse rate, and blood pressure.

A person may fall into a coma, paralysis or sometimes a person vomits into his lungs that is highly dangerous.

Most often, overdose damages the heart or lungs that causes severe chest pain. Breathing may get difficult that becomes deep, shallow, slow or rapid.

All medicines are different that serves a different purpose in the body and overdose of medicine has a different side effect on the body that may damage different organs of the body.

The skin may get dry, hot or sweaty.


– Merezja F

3 Lessons On Improvement

The Repeated Bout Effect can teach us three lessons on improvement.

First, doing a light amount of work is a great way to reduce the pain of difficult sessions. Imagine that you do an easy 1-minute pushup workout on Monday and a difficult 10-minute pushup session on Friday. The Repeated Bout Effect says that your soreness after Friday’s workout will be reduced simply because you did an easy session earlier in the week. Easy work can make a difference.

Second, the amount of work that you need to do to reach your maximum level of output is higher than what you are doing now. Unless you are already performing at 100 percent of your potential, you have room to grow. And the Repeated Bout Effect tells us that you have probably adapted to all of the normal stimuli in your life. If you want to reach a new level of success then you need to put in a new level of work. This does not mean you should start by doing as much work as possible, but it does mean that when you start small you can’t expect one small change to work forever. You have to continually graduate to the next level.

Third, Deliberate practice is critical to long-term success. Doing the same type of work over and over again is a strange form of laziness. You can’t go to the gym, run the same three miles each week, and expect to enjoy ever-improving results. After a few months of repetitive workouts, you’ve seen all the results that three-mile runs can deliver and your body has adapted to that stimulus. This is  dedeliberately practicing new skills .that you can master in one to three practice sessions is important for long-term improvement. Making deliberate practice a habit can help you avoid carelessly practicing things that no longer deliver any benefit.

The key takeaway here is that things will work for a little while and then we will get used to them.

A Volume of Work

Now we have reached the stage where figuring out what to focus on becomes a real possibility.

You have experimented with enough ideas to discover one or two options that seem to provide better than average results for you. You’ve overcome the hurdle of wanting more information and the fear of committing to something and now you’ve made a choice. You took the job. You started the business. You signed up for the class. You’re ready.

Welcome to the grind. It’s time to put in a volume of work. Not just once or twice. Not just when it’s easy. But a consistent, repeated volume of work. You have to fall in love with boredom and stay on the bus.

It is through this sheer number of repetitions that you’ll come to understand the fundamentals of your task. You might know what greatness looks like before this point, but you won’t understand how to achieve greatness until you’ve put the work in yourself.

In the words of Ira Glass, “your taste is good enough that you can tell that what you’re making is kind of a disappointment to you.” You’ll bridge that gap between what you know is good and what you can produce yourself by putting in the reps.

This applies to so many areas of life.

Want to dress well and develop killer style? You’re going to have to try on a lot of clothes before you can simplify down to the essentials. You’ll probably have to buy a lot of clothes before you can really get a feel for what your day-in, day-out style is. I’m not a fan of promoting rampant consumerism, but if that’s the skill set you want to develop then it’s likely going to take some experimentation and effort.

Want to become a great cook? How many bad meals do you think you need to make before you can whip up a “simple, but tasty dinner” whenever you feel like it? I’d say hundreds at least. I don’t know many people who are amazing cooks after making their tenth meal ever. Developing a deep understanding of the fundamentals of cooking takes a while.

Want to write an amazing book? You’re going to have to write and write and write some more. You need to write hundreds of thousands of words to find your voice, maybe millions. Then you need to edit those words and whittle them down to the most powerful version possible.

Only after the repetitions have been completed will you understand which pieces of the task are fundamental to success.

Top 15 Social Media Interview Questions

Social Media Marketing is a well-established field despite its relative youth. Over the past decade, social media has evolved from a fun diversion into serious business. Whether you’re a start-up or the President, you’re probably using some form of social media today.

Between Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, Snapchat, and others, marketers have been forced to rethink entire marketing strategies that best reach the audiences of each platform. And, of course, that means a specialized skill set.

We’ve put together a list of interview questions that you are likely to encounter if you are interviewing for a social media marketing position.

  1. What is social media marketing?

Social media marketing is a training that comprises of utilizing social media stages like Facebook, Twitter, and others, to elevate items or administrations to acquire traffic and clients.

  1. How does social media advantage a business?

Social media benefits organizations in an assortment of ways, the most significant of which is building up an exchange with clients. Social media empowers clients or shoppers to discuss straightforwardly with brands, always changing the manner in which associations should work.

  1. Depict one technique that will assist you with succeeding a social media advertiser.

Genuineness is vital. Regardless of the sort of organization you’re meeting with, whether their crowd is organizations or buyers, it’s essential to be heritable. Thusly, brands can set up their dependability to their crowds.

  1. On which social media stages should my business set up a presence?

The response to this inquiry can fluctuate, contingent upon whether the association is a B2B or B2C organization. Set yourself up to answer dependent on the kind of organization you’re meeting with.

  1. Portray the interaction you use to make a social media schedule.

This inquiry is intended to help sort social media aficionados from social media directors. Be certain you comprehend and can depict an assortment of social media marketing best practices.

  1. Which marketing measurements are the most critical to follow?

Obviously, this inquiry can differ contingent upon the kind of association you’re meeting with. Exploration their business and social media presence, and answer this inquiry with your proposals dependent on what you’ve found out about their association.

  1. How would you get more retweets?

The absolute most basic approaches to motivate individuals to retweet incorporate learning the best occasions of day to tweet, interfacing with more Twitter clients, including pictures, and guaranteeing you leave enough characters for retweeters to react (this ought to be a lot simpler to do since Twitter permits 280 characters).

  1. In light of what you think about our organization, how might you suggest we use LinkedIn for marketing?

By utilizing LinkedIn Gatherings, most organizations can help set up themselves as thinking pioneers in their field.

  1. How could an organization gauge social media marketing achievement?

The response to this inquiry relies upon the association. You can address this inquiry in an overall manner by portraying an assortment of situations, including:

a. In the event that the objective is to change, track content downloads, online deals, online class enlistments, online b. lead age structure entries, etc. These measurements assist you with seeing the number of individuals made a move because of each.

c. On the off chance that the objective is commitment, figure out what number of individuals take an interest in the discussion: what number of remarks, answers, reports or retweets are the posts producing?

d. In the event that the objective is mindfulness, take a gander at reach, volume, and openness to figure out how broadly your message is spreading.

e. On the off chance that the objective is directing people to the site, track clicks, URL offers, and transformations, alongside the way individuals are utilizing to enter different pages on your site.

  1. How could you develop traffic in your past jobs?

Be set up to share real numbers. Tell your questioner whether you are depicting a situation where you had the option to develop traffic without anyone else, or whether you were a supporter of a group.

  1. Which channels were the best in your past jobs and why?

This answer relies altogether upon your past experience. Be set up to give your questioner explicit instances of what has functioned admirably before. Begin with a rundown of the kind of organization or brand you were working with so your questioner has the correct setting.

  1. Of all the substance you’ve seen as of late, what is your top pick and why?

Here is another inquiry that relies upon you. You may portray a piece of substance you kept in touch with yourself or one you saw online that grabbed your attention. What made it your top pick? Was it the plan? The data it gave?

  1. Which strategies or innovations do you use to gauge the nature of your social media crusades? How would you utilize what you’ve realized while planning future missions?

There is a great deal of apparatuses that organizations can use for social media marketing. You should realize how to utilize the most widely recognized ones and know about different instruments. For instance, devices utilized by an organization with only five representatives may be not the same as the apparatuses an enormous enterprise may utilize. You shouldn’t have to know each component of each instrument, or each and every procedure—simply portray what you know.

  1. Depict the best social media crusade you’ve run. What did you realize?

This inquiry is a variation of the mainstream “what is your proudest achievement” question and is nearly destined to be an inquiry you’ll look in a meeting. Be prepared for this one by illustrating the nuts and bolts of the mission. On the off chance that you can’t retain every one of the subtleties, carry a few notes to allude to.

  1. Depict the most disastrous social media crusade you’ve run. What did you realize?

With this inquiry, your questioner is hoping to figure out how you handle disappointment, regardless of whether it was your shortcoming straightforwardly. Here and there a little mix-up that was disregarded—a wrecked URL in a source of inspiration, for instance—can spell calamity for social media. This inquiry is another that you’ll in all likelihood experience, so set up your reaction ahead of time.

Sanskrit Mother Of All Languages.

sanskrit core language of all languages.

The Foundation of all languages is known as “Sanskrit.” The core words are taken from Sanskrit and then later modified accordingly by the people as per their convenience, because of this see a large variety of languages. Still, the abbreviations change; therefore, after every 2-4 km, the same language changes its tone by which it makes challenging for a newbie while communicating with the local people of a particular area. 

These are some fundamental building blocks of the Sanskrit language. Combining these alphabets form words that are later combined to form a sentence or many sentences. In Forming sentences, there are some rules in Sanskrit, the law which we commonly called as grammar. The grammar of Sanskrit is a little hard to learn, but after learning, it makes it easy to form sentences and narrate them to anybody.

The primary source of all medical, chemical, and other proven knowledge has come from these scriptures written in Tad Patras, which were more durable than paper and sometimes waterproof. All the knowledge which we know today has come from Vedic Rushes. The Rigveda, Yajurveda, Samaveda, and Atharvaveda are Vedas famous in the Sanskrit language, covering almost all aspects of all subjects.

Sanskrit has the most extensive library of words; every word has a synonym in this language. In the future, NASA will use Sanskrit as their primary coding language because the research has proven that Sanskrit is better to code than in binary. The matter is the village in which the primary language of these local people.

Importance Of Skill Development Curriculum In School

The early long periods of a kid are an ideal opportunity to construct a solid establishment and to set up practices or abilities that will make them effective in later life. Meeting explicit achievements in each of the five spaces of improvement (Cognitive, Physical, Social, Emotional, and Language) assists kids with developing further and solid grown-ups. To accomplish this, it is fundamental to have an educational plan that fosters these abilities.

Every one of the areas is interlinked with one another. Passing up any of the spaces will bring about deficient or uneven schooling. Many years of aggregate examination have proposed that youngsters acquire and foster fundamental abilities through play.

The early long stretches of a kid are an ideal opportunity to assemble a solid establishment and to build up practices or abilities that will make them effective in later life. Meeting explicit achievements in each of the five areas of advancement (Cognitive, Physical, Social, Emotional, and Language) assists youngsters with developing further and sound grown-ups. To accomplish this, it is fundamental to have an educational plan that fosters these abilities.

Some benefits of learning through play are:

  1. It fabricates self-esteem, confidence, and administration abilities.
  2. It creates critical thinking abilities.
  3. It energizes new jargon utilization.
  4. It instructs kids to work together.
  5. It assists youngsters with being free.
  6. It is a therapy for feelings (Emotional therapy is a significant factor in an individual’s prosperity).
  7. It additionally empowers arranging and thinking for what’s to come.

One thing to recall is that while a portion of these abilities appears to foster normally through play, they actually are all expertise regions that ought to be remembered for the educational program.

Skill-based curriculum

A skill-based curriculum engages kids as peruses, journalists, basic scholars, and mathematicians to become inventive, all-around-educated, enthusiastic, and blissful students and residents of the world. Kids have an independent perspective and are prepared to start their excursion of learning and disclosure.