Diverse Country worth a Population of 1.3 Billion. The Diversity lies in the fact that, According to Census of India of 2001, India has 122 major languages and 1599 other languages. However, figures from other sources vary, primarily due to differences in definition of the terms “language” and “dialect”. The 2001 Census recorded 30 languages which were spoken by more than a million native speakers and 122 which were spoken by more than 10,000 people. Secular nature of the country also shows us the diversity of the country. A Country which incorporates in itself around 6 religions which altogether has different practises. And A Country of this huge stretch from north to south and from east to west needs a tolerant and incorporating governance.
Today, we are living in a world where we are forced to stand for the national anthem at a movie theatre, we are told what we can and cannot eat, what we can and cannot see, and what we can and cannot speak about. Dissent, especially in the university space, is being curbed, and sloganeering and flag raising have become tests for nationalism. We have a 21-year old University student who is subject to severe online hate, abuse, and threats, only because she dared express her views. In any society, at any given point of time, there will always be people holding divergent views. Such views are integral and inevitable in a healthy, functioning democracy. Nowhere has this been better expressed than by the judgment of the Bombay High Court in F.A. Picture International v CBFC, where the Court said:
“History tells us that dissent in all walks of life contributes to the evolution of society. Those who question unquestioned assumptions contribute to the alteration of social norms. Democracy is founded upon respect for their courage. Any attempt by the State to clamp down on the free expression of opinion must hence be frowned upon”
Unfortunately, however, our institutions of learning are under attack today and there is a concerted attempt to destroy any independent thought. Today, sadly, in this country I love, if anyone holds a view that is different from the government’s “acceptable” view, they are immediately dubbed as “anti-national” or “desh-drohi”. This marker of “anti-national” is used to intimidate and browbeat voices of dissent and criticism, and more worryingly, can be used to slap criminal charges of sedition against them.
Present Society has turned into a platform which calls for Freedom of Expression to be provided to them with Immediate effect as It has been around 68 Years of our Constitution to be Implemented and Fundamental rights been inalienable then too Citizens are been booked by law but Violating the Fundamental right of Citizens of freedom of speech and Expression that’s why the Topic has been Given an expression of “Free-Dump” In place of Freedom as this Freedom is being dumped by the Public servants such as Police as well as the Government by arresting students of college for expressing their views for the government policies as well as also lathi charging on girl student for protesting providing for right causes.
Constitution provides for the Citizens this right to express their views without being booked by law but otherwise provides for the same giving people the incentive to express whatever they feel Infront of Government as no Government is perfect and cannot takeaway the fundamental rights of people with the help of other laws.

Ethics :

Ethics is the science of conduct. It considers the actions of human beings regarding their rightness or wrongness. The word “ethics” is derived from the Greek word ethos, which means “character.” Professional ethics is about your obligation to the public. As a professional, whether a doctor, lawyer, engineer, or accountant, you will have been tested and accepted by your profession. Therefore, you are required to accept and support your profession’s public interest obligations.

Types Of Professional Ethics :

• Meta ethics
• Descriptive ethics
• Normative ethics
• Applied ethics
• Bio ethics
• Medical ethics
• Computer ethics
• Engineering ethics
• Business ethics
• Legal ethics
Morals :

Morals are the welfare principles enunciated by wise people based on their experience and wisdom. They were edited, changed or modified, or evolved to suit the region’s geography, rulers (dynasty), and following the development of knowledge in science and technology and with time.

Types of morals :

• Respect.
• Family.
• Adjusting and Compromising.
• Helping Mentality.
• Respecting Religion.
• Justice.
• Honesty. etc
  
  ETHICS VALUES AND MORALS are important not only in business but in all aspects of life because it is an essential part of the foundation on which civilized society is built. A business or society that lacks ethical principles is bound to fail sooner.
  
  Maroju Sanjana
  

Asked about the agenda of this meeting Shiva Gopal Mishra of National Council of JCM said, “The meeting will revolve around the 7th CPC DA and 7th CPC DR benefits of the central government employees and central government pensioners. In this meeting we’ll discuss about the DA arrears and DR arrears payment due for 1.1.2020, 1.7.2020 and 1.1.2021 to the central government servants and central government pensioners respectively.”

The Centre has said in Parliament that the stalled dearness allowance and dearness relief (DR) of central government employees and pensioners are going to be resumed from Dominion Day , 2021. The three instalments of DA for central government employees and DR for pensioners, due on January 1, 2020, July 1, 2020, and January 1, 2021, were frozen in sight of the Covid-19 pandemic.

Any increase in DA from Dominion Day , however, will only be effective from that day and employees wouldn’t get any arrears on non-revision of DA for the previous period.

Millions of central government employees and pensioners are expecting the Finance Ministry’s decision regarding the dearness allowance (DA) arrears. A meeting between Central government servants’ (CGS’) representative body National Council of JCM, officials from the Department of Personnel & Training (DoPT) and Ministry of Finance is set to take place on Saturday (June 26). Previously, the Central government has already announced that each one its employees and pensioners will get the pending hike within the DA will from Dominion Day under the 7th Pay Commission.

The DA are going to be increased from the present 17% to twenty-eight of the essential salary from Dominion Day , 2021. However, even before the meeting, the govt has introduced a slew of other benefits for central government employees under the 7th Pay Commission.

7th Pay Commission: Travel allowance claims deadline extended

The deadline for submitting the claims for allowance or TA has been increased by the govt from 60 days to 180. The decision stands effective from June 15, which is that the same day the order was gone by the govt , which is even before the meeting on DA arrears.

7th Pay Commission: Benefit under House Building Advance (HBA) scheme

Central government employees are offered the House Building Advance (HBA) scheme to assist them avail loans at cheaper interest rates for the development of their homes. Recently, the Union Ministry for Housing and concrete Affairs had announced that the last date to require a loan under the HBA scheme has been postponed to March 31, 2022, from October 1, 2020. At present, employees can get an HBA loan at 7.90% basic interest.

7th Pay Commission: National Pension System (NPS) benefits

Central government employees who are offered benefits under the National Pension System (NPS) can now use the pension corpus available with the Old Pension Scheme (OPS).

7th Pay Commission: Monthly Pension Slips

In a big relief to 60 lakh Central government pensioners, pension disbursing banks are directed to issue pension slips with an entire breakup via SMS, WhatsApp and e-mail.

Globalization is the vast concept, in general sense it means integration of economies and societies through cross country flow of information, ideas, technologies, goods, services, capital, finance and people. The basic game of globalization is to generate some sort of connectivity among the human life residing in different parts of the world. It is not solely inclined by the economic forces but the development of information and communication technologies also intensified the scope and speed of interaction between the people all over the world. Therefore, it can be said that globalization is multi-dimensional concept.

GLOBALIZATION IN INDIA

India got independence in year 1947, during those times India was considered as one of the poorest countries in the world. The British colonial role has destroyed diverse and self-sufficient agrarian economy of India. The leaders and planners at that time, headed by prime minister Jawaharlal Nehru preferred a mixed economy system to develop the Indian economy. But the idea was not a favorable one in an economy that was as poor as India. Corresponding working of the public and private sector was not much profitable for the nation as a number of private sectors were growing and the public sector became sick. Most of the population in India was poor and the people who but not able to afford the private expenses and the public facilities were not much developed have to face a dilemma.

The poverty rate started growing at an alarming rate there was an acute balance of payment prices and load domestic savings. There was no enough capital left for investment also the shortage of resources leads to difficulty in provision of educational and health facilities to the largely growing population. Moreover, the Indian economy was characterized by a higher rate of inflation and the balance of payment efficient that was around $10 billion.

Observing the situation getting worst, PV Narsimha Rao government choose to introduce the policy of Liberation & Privatization and Dr. Manmohan Singh, the then finance minister played an instrumental role in the adaptation of this new economic policy of 1991. Along with above two stated policies, the policy of globalization was also adopted by India. However, the basic goal of the policy enactment was to allow India take foreign exchange loans from World Bank as the foreign exchange reserves were left for mere three weeks of outflow. The basic aim of the New Economic Policy was to rectify the financial health of the nation. However, there was some unpredictable impacts of globalization upon the country; it helped the nation to fulfil its need of foreign exchange but also cause some permanent damages to the Indian economy and system.

IMPACT OF GLOBALISATION ON INDIAN ECONOMY

Indian economy was tremendously benefited from the its policy of globalization. Since many years, the countries were trading and communicating with one another but the process has experienced a boost in the last two decades. Opening of Special Economic Zones in India and availability of new opportunities the foreign companies quite effective to develop the technological and economic sector of the nation. The foreign companies bought in highly advanced technologies with them and this assisted the Indian industries to become more technological advance. It also created consumer wellbeing; as now the consumer had a variety of products and brands to choose from.

Globalization has intensified the interdependence and competition between economies in the world market and at the same time export and import of various types of good has increased the flow of investment in one economy that help in the reconstruction of another. Therefore, globalization has established a sort of interrelatedness among the economies. As a result of this, there has been a change in the determination of the domestic economy. Now, Domestic economic development are not determined entirely by economic policies and economic conditions; rather they are influenced by both the domestic and international policies and economic conditions.

Every coin has two faces so does every policy. Apart from these positive aspects there was a negative development also attributed to globalization. Due to the interdependence among the economy is has become difficult for Indian government to insulate its economy from the world economy. The Indian people started preferring the global brands over the domestic products. The domestic trade and industries have been adversely affected because the global brands were considered cheap, more fashionable and easily available. To ensure its survival the Indian industry has to transform itself into capital intensive market from labor intensive which means adopting technological methods of production and resulted in higher rate of unemployment in India.

Along with its impact over the economy of the country the globalization has also certainly impacted the culture and tradition of the nation. It brought some improvements to the economic conditions of the people, increased the recognition of human rights, and also helped in improving the interaction among the people from different countries. People from different countries started sharing and adopting each other’s culture. Indian society was highly influenced by Western culture which can be highlighted through the division of joint family into nuclear or small families; the old and handicapped persons in the families are being forced to support themselves without any support from their children. The change can be noticed even in the daily habits of eating, dressing, talking etc.

Globalization has helped the women to established an identity of their own by not limiting their role to a homemaker and allowing them to work for their dreams. Women are now working in all sectors of Indian economy and enjoying the fruits of empowerment process brought by the globalization. But, at the same time their security has become a major issue in the changing scenario. They have been facing the double burden of family as well as job because the role of men has not changed much and has remained limited to their jobs.

Thus, it cannot be said that the impact of globalization was totally positive or negative it was a mixture of both. However, the point of concern is when an overwhelming impact of globalization can be observed on the Indian culture every educated Indian seems to believe that nothing in India is to be approved unless recognized and recommended by an appropriate authority. These activities and ideologies should be checked in order to preserve the rich cultural diversity of India and to ensure the fulfilment of the principle of self-sufficiency and self-identity of India.

The Big-Bang Theory is a theory that seeks to explain how the universe appeared. This is the most widely accepted theory of the origin of the universe ever put forward. According to the Big Bang theory the universe began as a spark of very high density. It has expanded over time and reached its present state.

Basics:

The Big Bang theory is based on two major discoveries made in the early 20th century. One is Einstein’s General Theory of Relativity. The other is the cosmological principle.

The general theory of relativity states that the gravitational pull between objects in space is a state of space and time distorted by the mass of the object. Cosmic theory is based on the fact that objects in the universe are uniformly distributed outside.

History and how it was discovered:

There are many theories that precede this Big Bang theory. In 1912, Vesuvius Melvin Sullivan discovered by Doppler effect that all single moons move away from Earth. But he only found this condition in the nipples inside our Milky Way.

Ten years later, In 1922, Alexander Friedman, a Russian astronomer and accountant, developed the Friedmann equation from Albert Einstein’s theory of general relativity. He pointed out that the universe as a whole would not have expanded with that and a fixed cosmic principle.

After that, In 1924 Edward Hubble said that all galaxies were moving away from each other. In 1927, Giorgio Lemtre, a Belgian physicist and Roman Catholic priest, equated Freud’s equation  to find infrared deflections between galaxies and asteroids.

When examining the movements between galaxies he thought that the deviation marks would vary for each galaxy. That is, he predicted that some galaxies would approach the Milky Way and some galaxies would leave the Milky Way when predicted from the Milky Way.

When predicting the movement of galaxies, the object will be violet as it approaches the Milky Way galaxy and red as it moves away. But contrary to what he expected, when predicting all the galaxies, all the galaxies turned red on the instrument. In 1931, Georges Limetre put forward the salt theory that the universe is salting.

Thus if every superpower in the universe deviated from the other superpower there would have been a time when everything was together. All of those objects would have reached the shape of a tiny egg. He concluded that it was the Adi cosmic egg and that it was the cause of the sudden explosion.

Big Bang:

According to the Big Bang theory, all objects in space were 12 to 14 billion years ago a very dense, small, flame. It is estimated that all the objects in the universe as we know them today are contained within a few millimeters.This flame is starting to spread very fast for some reason unknown today. This is called the Big-Bang.

Scientists say that this expansion is happening many times over every second. They say that the warming gases may have formed intermittent galaxies as they expanded.

Edit after start:

The following sequence indicates when atoms and other cosmic objects originated from the beginning of the Big Bang.

• The moment it exploded, time and space appeared.
• Gravity appeared in the second second.
• Later atoms of quarks appeared.
• Protons and neutrons appeared as atoms collided with each other.
• Three minutes later the protons and neutrons dissipated their heat, forming only two atoms of hydrogen, helium and lithium.
• Five million years later, electrons were trapped by atoms. Thus hydrogen, helium and lithium atoms were formed, respectively.
• Thirty billion years later, galaxies and galaxies formed.
• The solar system and the planets in it appeared only after all these events had taken place. The present is approximately five billion years from the time of their origin.

Early conditions for the Big Bang:

The physicist Dean Irkils says that numbers and mathematics are related to them. Cavernous oscillations or other physical laws that occurred at the beginning of the Big Bang may have created the conditions for the appearance of mass.

Edit the final story of the sari:

Before the discovery of black energy, astronomers had two perspectives on the future of the planet. If the density of the sari is greater than the physical density of the sari, then the sari will begin to disintegrate once it reaches its maximum shape. This event is called a major contraction.

Religious and philosophical explanations:

The Big Bang theory, which explains the origin of the saga, plays a significant role in religion and philosophy. Thus, it is an active part of the discussion of the relationship between religion and science. They therefore refer to the Big Bang in their scriptures.

Archeology is the field of science that excavates material culture and analyses the workings of archaic mantras. Such semantic cultural archeological documents include architecture, archeology, archaeological remains, human remains, and ecological remains. Archeology can therefore be considered a field of sociology and a field of humanities. Seen in Europe as a private field and a branch field of other fields; In North America, archeology is considered a branch of anthropology.

Archaeologists are studying the prehistoric history of Ulomkivi in ​​East Africa from the discovery of stone tools as early as 3.3 million years BC to the most recent decades.

The goals of archeology vary, and so do the arguments regarding its purposes and responsibilities. Some goals are to document and explain the origin and development of prehistoric and prehistoric human civilization; Understanding cultural history; Chronology of cultural algorithm development; Includes research on human behavior.

Archaeologists are also focusing on the methods used in their field. They are also interested in research on the theoretical and philosophical foundations of their questions about the past.

The discovery, excavation, classification, analysis and preservation of new archaeological sites are various important stages of archaeological methods. These aside, there is a great deal of multidisciplinary research in archeology. To this end, it relies on the fields of history, art history, classical literature, geography, geology, physics, information science, chemistry, statistics, archeology, archeology, and archeology.

History of archeology:

The Italian historian Flavio Fiondo developed a systematic chronology using the archeology of ancient Rome. That is why he is hailed as the inventor of archeology. Syriaco Piccoli, an Italian merchant, wrote six series of books, Commandaria, in the fourteenth century on archeology in the eastern Middle Sea. That is why he is revered as the father of archeology.

The industry then flourished in European countries in the late nineteenth century. Attempts by Europeans to discover the land of Troy, which is considered extinct, and Charles Darwin’s theory of evolution are considered to be key factors in the industry’s growth.

Academic subdivisions:

Below are some of the selected subdivisions that vary by time or region.

• African Archeology
•  Archeology of Native Americans
•  Australian Archeology
•  European Archeology
•  Industrial archeology focuses on the preservation of objects that are symbols of the Industrial Revolution.
•  Topography – The field of studying the topography of the area under excavation in geological systems, both then and now.
•  Maritime Archeology Focus on the discovery of ancient archaeological remains submerged in the sea, such as the maritime trade of the civilization, the construction of the harbor, and the life of the marine people. (E.g. although there are many state or national archeological museums in India, only the Archaeological Museum, Poompuhar can be said to document marine archeological objects.
•  Middle Eastern Archeology
•  Medieval archeology is the study of European archeology after the Romans, up to the sixteenth century.
• Modern archeology

Chronological methods:

Archeology is a field in post-medieval Europe dating back to the sixteenth century. Archaeological excavations are chronologically based on the nature of the objects found in various ways. They are classified into three categories: independent chronology, relative chronology, and equivalent chronology, which include various methods.

•  Independent chronological methods
•  Radioactive chronology
•  Periodic metrology
•  Thermocouple chronology
•  Optical chronology
•  Numismatics
•  Potassium-argon chronology
•  Lead Erosion Chronology
•  Amino acid chronology
•  A method of pouring water over an archaeological glacial lump
•  Pro-chronological methods

The most well-known of the dependent chronological methods is sandstone. According to this method the period of the excavated archeology is predicted depending on how deep the material found in the excavation is.

Equivalent chronological methods:

Archeology – Earth’s poles change over a period of time. Archaeological excavations have uncovered the axis of the rock at that time in relation to the location of the axis of the rock, which is now used to estimate the period of the archeology with the angular differences.

Volcanic ash chronology – a method of predicting the age of an archaeologist by finding the fragments of a volcanic lava found on the bridge of an archaeological site and identifying the volcanic eruption of the volcano.

Biomass Oral Elevation Soil Survey – Chronology of Archaeological Archaeological Sites. (E.g. the material in the Milky Way galaxy is estimated to be 1,15,000 years old.

By resolution 42/112 of 7 December 1987, the General Assembly decided to observe 26 June as the International Day against Drug Abuse and Illicit Trafficking as an expression of its determination to strengthen action and cooperation to achieve the goal of an international society free of drug abuse.

Supported each year by individuals, communities, and various organizations all over the world, this global observance aims to raise awareness of the major problem that illicit drugs represent to society.

Share Facts On Drugs, Save Lives

Share Facts On Drugs, Save Lives The theme of the 2021 International Day Against Drug Abuse and Illicit Trafficking aims at combating misinformation and promotes sharing the facts on drugs — from health risks and solutions to tackle the world drug problem, to evidence-based prevention, treatment, and care.

The campaign highlights key statistics and data drawn from UNODC’s yearly World Drug Report. Thus, providing facts and practical solutions to the current world drug problem, to attain a vision of health for all based on science.

COVID-19 has brought unprecedented public awareness on health, protective measures for staying healthy, and most importantly, and on protecting each other. A growing sense of global community and solidarity continues to emerge, as does the need to ensure health care for all.

World Drug Day is a day to share research findings, evidence-based data and life-saving facts, to continue tapping into a shared spirit of solidarity. The campaign invites everyone to do their part, by taking a firm stance against misinformation and unreliable sources; while committing to sharing only the real science-backed data on drugs and save lives.

World Drug Report — 2021

Consisting of five separate booklets, the World Drug Report 2021 provides an in-depth analysis of the global drug markets and paints a comprehensive picture of the measurable effects and potential impact of the COVID-19 crisis on the world drug problem. The report is aimed not only at fostering greater international cooperation to counter the impact of the world drug problem on health, governance and security, but also, with its special focus on the impact of the COVID-19 pandemic, at assisting Member States in anticipating and addressing challenges that may arise in the near future.

Why do we mark International Days?

International days and weeks are occasions to educate the public on issues of concern, to mobilize political will and resources to address global problems, and to celebrate and reinforce achievements of humanity. The existence of international days predates the establishment of the United Nations, but the UN has embraced them as a powerful advocacy tool. We also mark other UN observances.

Dyslexia is a language-related disability. The word dyslexia comes from the Greek language. This means vague talk. Dyslexia is an illiterate condition that involves writing, errors, and illiteracy. It is found to be distinct and unique from other non-neurological disorders such as blindness, deafness or inability to read adequately.

Although many definitions have been given for the level of inability to understand and read, there is no consensus. Numerous reading disabilities that arise for a variety of reasons appear to be a manifestation of suffering and the inability to understand comprehension is not the only disability but encompasses many disabilities.

Most of the existing comprehension and illiteracy studies focus on the alphabetical writing system, especially in European languages. However, these studies are now more common among Hebrew and Chinese speakers.

It is unacceptable that the inability to read comprehension is a cognitive deficit, even if it is considered to be the result of a neurological disorder. Some of the symptoms of illiteracy include:

• Confusion about front / back, right / left, etc.
• Perceived difficulties in learning the alphabet.
• Difficulties in memorizing words and recognizing objects.
• Difficulties in identifying, arranging and counting syllables in phonetic words.
• Difficulties in hearing and interpreting different phonetics of words.
• Difficulties in recognizing different phonetic variants of words.
• Difficulties in learning the sounds of letters.
• Difficulties in associating words with their proper meaning.
• Difficulties in adhering to time and conforming to the canon of time.
• Confusion in the compilation of word.
• Some children are seen as introverted, shy, and quarrelsome with others for not being able to perceive the social elements around them for fear of losing their speech.
• Practical disciplinary deficiencies.

These factors have been identified by examining experimental samples from children with disabilities.These problems can be seen as a co-occurrence in people suffering from illiteracy and difficulty in writing.

Formal diagnosis of incompetence can be made by a neurologist, neuropsychologist, pediatrician or educational psychologist.The assessment also includes a general knowledge test to determine self-description of learning strengths and learning weaknesses.

Other disorders related to classification and illiteracy:

Dyslexia is believed to include a number of neurological disorders that affect written language reading.The following are some of the conditions that can cause or depend on dyslexia, which is not difficult to read:

• Auditory processing disorder is a disorder of the auditory cortex. Auditory processing disorder is a form of attention deficit disorder. This can cause problems with auditory memory and alignment. Many sufferers of deafness develop their own cognitive code to address this deficiency, including hearing loss disorders involving hearing loss.
• Scotopic Sensitivity Syndrome or Iron Syndrome, also known as Dark Sensitivity Syndrome, refers to different light sensitivities that affect vision.
• Developmental motor dysfunction or developmental dyspraxia is a disorder characterized by normal functioning of the body, such as dysfunction of the pituitary glands, muscular dystrophy, speech impairment, short-term memory impairment, and disorder.
• Attention Deficit Hyperactivity Disorder.
• Psychological talk.
• Dysgraphia is more pronounced when writing or typing, and sometimes affects eye-hand coordination in actions related to orientation or sequencing, such as tying a knot or repeating an action.
• Dyscalculia refers to difficulties in learning basic mathematics or learning multiple numerical skills.
• Specific Language Impairment is a developmental language disorder that affects the ability to speak and hear. SLI, also known as Specific Language Impairment, has nothing to do with other developmental disorders, deafness or brain damage
• Confused speech is a speech disorder that affects the speed and rhythm of speech and can lead to impaired speech.
• People with learning disabilities can learn to read and write with the help of proper teaching, even if there is no treatment that can cure the condition.

For alphabetical writing systems, the basic goal is to increase awareness of the interplay of chord and sound and to relate them to reading and spelling. It has been found that training in visual language and phonological phenomena yields long-term benefits, rather than mere verbal training. The most appropriate approach is to determine the neurological factor that causes the symptom of the inability to understand and read.

Education law:

There are various bills and various special education support structures in different countries regarding the mechanism of special education that deals with the administration of comprehension disability.

India is beginning to reopen after a second wave of Covid-19 infections devastated the country in April and May. But now experts warn that a third wave could strike in the next few months.

Courts have questioned state governments over their preparedness, some experts have warned that a third wave could hit within 12-16 weeks, and others are worried that new variants, including the much-talked about Delta plus, could weaken existing vaccines.

Delta plus is related to the Delta, an existing variant of concern first identified in India last year that was responsible for the deadly second wave.

But how realistic are these fears? Subsequent waves are expected, but their severity and spread depend on a number of factors

Covid safety protocols

The number of average daily cases in India has fallen to just over 50,000 in recent days, down from the peaks of 400,000 in May. The drop in numbers has largely been attributed to strict lockdowns by states.

Crowding in markets, election rallies and religious festivals was blamed for the second wave. Bad policy decisions, poor surveillance and ignoring early warnings were some of the other reasons. If the same mistakes are repeated, experts say, that could hasten the third wave.

Dr Chandrakant Lahariya, a public policy and health systems expert, says India is once again at a delicate phase and how people behave will largely determine the fate of the next wave.

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He says it’s important that states reopen the economy gradually. “If we rush into reopening and people don’t follow Covid safety protocols, we only help the virus spread faster.”

He advises that safety protocols need to be implemented at “a localised level” – if specific markets and businesses don’t follow rules, they should be penalised.

Can new variants pose a threat?

The Delta variant largely drove the second wave. Experts believe that more such variants could appear in future if the virus is allowed to run through the still susceptible population.

The Indian government has announced that a new variant, named Delta plus, is a “variant of concern”. But there is not enough data at the moment to say that it could cause a third wave. However experts say the scenario “could change within weeks”

Epidemiologist Dr Lalit Kant says the threat of new variants derailing progress will exist as long as the virus keeps spreading. “We need to further scale up our sequencing efforts to identify dangerous variants early and apply containment measures,” he adds.

India had sequenced 30,000 samples until June, but experts believe more needs to be done. Dr A Fathahudeen, who has treated thousands of Covid patients, says current vaccines appear to work on known variants – but there is no guarantee that they will work on new variants. There have also been instances of people becoming ill despite having been vaccinated – especially after getting the first dose.

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He believes that another wave is inevitable but “we can delay and contain it with appropriate measures like sequencing – to keep an eye on mutations – and strictly enforcing safety protocols”.

“If we don’t do all this, then the third wave could sneak up on us faster than we can imagine.”

Are vaccine coverage and past infections enough?

The outcome of the third wave also depends on what level of immunity India’s population has – both from prior infections and from vaccines. The country averaged 3.25 million doses every day between 9 and 22 June. But it needs to reach 8.5-9 million doses daily to meet its target of vaccinating the eligible population by the end of 2021.

Just over 4% of Indians are fully vaccinated and about 18% have received one dose so far.

Dr Lahariya says if the speed doesn’t pick up, millions will still be vulnerable, although immunity from past Covid infections can protect people.

But it’s hard to establish the number of Indians who were infected and may have developed natural antibodies to fight the virus. Many in cities, towns and villages struggled to get tested and have no way of knowing if they had the infection. Even the number of Covid deaths has been under-reported. Dr Lahariya says that the number of people who have immunity from a prior infection could be between 55-60%.

Gautam Menon, a mathematical modeller and professor of physics and biology at Ashoka University, puts the number even higher at about 60-70%. He is confident that India will not have to endure the intensity of the second wave again.

But he cautions against complacency.

“Even if a substantial fraction of our population has already been infected, there is still about 20%-30% who have not, including those who are elderly or immunocompromised. So we should focus on surveillance to ensure that any rise in cases is detected fast,” he says.

But experts unanimously agree that people cannot take Covid lightly as India still has a sizeable susceptible population and the threat of potentially deadlier variants still looms. “So a third wave is inevitable, it’s up to us to delay it and limit its impact,” Dr Fathahudeen says.

“Just spare a thought for healthcare workers who have been in this battle for more than a year. We are tired, please don’t let your guard down. I am not sure if we can endure a third wave,” he adds.

 U.S. government report on UFOs said Friday it found no evidence of aliens, but acknowledged 143 reports of “unidentified aerial phenomena” since 2004 that could not be explained.

The report was released by the Office of the Director of National Intelligence with substantial input from the military. The study is part of the most significant public effort so far to deal with decades of speculation, rumor and unhinged conspiracy theories about UFOs.

Some of the most intriguing cases come from Navy pilots who reported seeing UFOs — and filming some of them — off the East Coast of the U.S. over a period of months in 2014 and 2015.

The pilots, including some who have spoken publicly, say the mystery objects moved with exceptional speed, agility and acceleration that they had never seen before. And in some incidents, the pilots claimed the objects went underwater.

The report was mandated by Congress and points to an increased willingness of government officials to discuss UFOs without fear of open ridicule.

Sen. Marco Rubio, the Florida Republican, pushed for the study and said in a statement, “This report is an important first step in cataloging these incidents, but it is just a first step. The Defense Department and intelligence community have a lot of work to do before we can actually understand whether these aerial threats present a serious national security concern.”

A recent rise in sightings

Many of the unexplained sights come from the past couple years as the Air Force and the Navy have put in place formal procedures for reporting such incidents.

For starters, the government is using the term “unusual aerial phenomena” to avoid referring to UFOs and the stigma that has often gone with talking about them.

Still, the report noted that, “The limited amount of high-quality reporting on unidentified aerial phenomena (UAP) hampers our ability to draw firm conclusions.”

While the report could not provide many answers, it did offer a range of possibilities.

It said the UFOs, or UAPs, could be part of a secret U.S. government or military project, but did not cite any such cases.

In addition, they could be part of a clandestine program in another country with advanced aerial capabilities, like Russia or China, though the report offered no such proof this was the case.

In some incidents the UFOs showed “unusual flight characteristics. These observations could be the result of sensor errors, spoofing, or observer misperception and require additional rigorous analysis,” the report added.

The main contents of the report were widely leaked to the media earlier this month, and few minds are likely to be changed.

For UFO skeptics, the report will probably reinforce their doubts that aliens are periodically whizzing past but not bothering to send a clear message.

For UFO enthusiasts, the report’s acknowledgement of so many unexplained objects is likely to generate calls for more resources to study the issue.

U.S. intelligence agencies and military were required to produce this report after funding was included in a huge spending bill approved by Congress late last year that focused mostly on COVID relief.

Former President Donald Trump signed the bill on Dec. 27, which then gave the Office of the Director of National Intelligence 180 days to produce the report and send it to Congress.

How it began

As NPR’s Bill Chappell noted earlier this month, the real starting point for UFO speculation, and possible government involvement, dates to Roswell, New Mexico, in July 1947. According to UFO true believers, that’s when the U.S. Air Force allegedly found seized an alien spacecraft and its occupants.

In reality, an Air Force balloon intended for spying on the Soviet Union’s nuclear program crashed near Roswell during a test flight. The Air Force quickly cleaned up its the crash site and was unwilling to talk about the clandestine program, known as Project Mogul.

But that launched UFO conspiracies still going strong to this day.

The Air Force did start its own program to investigate UFO sightings in 1947, called Project BLUE BOOK. Over the next two decades, 12,618 sightings were reported. When the project ended in 1969, around 700 sightings were still categorized as “unidentified,” according to the National Archives.

Meanwhile, to this day the faithful, and the merely curious, make the trek to Roswell.

In recent years, current and former government officials have been more willing to broach the topic.

Former President Barack Obama was asked about UFOs in May on “The Late Late Show with James Corden” on CBS.

“What is true, and I’m actually being serious here, is that there is footage and records of objects in the skies that we don’t know exactly what they are,” Obama said

a creative marketer more artist or entrepreneur.Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing.

To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories and the five wider trends they reflect help illustrate what it means to be a creative marketer today.

Create with the customer, not just for the customer

Everyone likes to talk about being “customer-centric.” But too often this means taking better aim with targeted campaigns. Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges  right along with you. Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.For example, Intuit’s marketing team spends time with self-employed people in their homes and offices to immerse themselves in the customer’s world. Through this research, they identified a pain point of tracking vehicle gas mileage. Based on these marketing insights, Intuit created a new feature within its app that combines location data, Google maps, and the user’s calendar to automatically track mileage and simplify year-end tax planning.

Invest in the end-to-end experience 

Every marketer believes the customer experience is important. But most marketers only focus on the parts of that experience under their direct control. Creative marketers take a broader view and pay attention to the entire customer experience from end to end. This includes the product, the buying process, the ability to provide support, and customer relationships over time. That takes time and resources – and it also requires bringing creative thinking to unfamiliar problems.

Kaiser Permanente believes that as health care becomes more consumer-oriented, the digital experience becomes a key differentiator. The marketing team instituted a welcome program to help improve the experience for new plan members. Members are guided on how to register for an online member portal, which provides access to email your doctor, refill prescriptions, make appointments, and more. The welcome program required coordination with many areas of the business.

Turn everyone into an advocate

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. People are the new channel. The way to amplify impact is by inspiring creativity in others. Treat everyone as an extension of your marketing team: employees, partners, and even customers.Plum Organics gives each employee business cards with coupons attached. While shopping, all employees are encouraged to observe consumers shopping the baby category. When appropriate, they ask a few questions about shoppers’ baby food preferences and share business cards with coupons for free products as a gesture of appreciation

Bring creativity to measurement 

The measurability of digital engagement means we can now know exactly what’s working and not working. This gives marketing an opportunity to measure and manage itself in new ways. In the past, marketing measured success by sticking to budgets and winning creative awards. Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways.Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” This analysis can be done across different digital initiatives, geographies, channels, or even individual pieces of content. The result is an ability to quickly adjust and re-allocate resources.

Think like a startup

In the past, marketers needed to be effective managers, setting goals well in advance and then working within budget to achieve those goals. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “product/market fit.”

The start-up Checkr represents a trend we are seeing more of in the Bay Area in particular. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. For its background check solution, Checkr wasn’t getting the results it wanted from traditional sales and marketing tactics as it expanded into new market segments. They realized they had to think beyond marketing as promoting an existing product. Adopting an agile method of customer testing and rapid iteration, they worked with engineering to rethink the product and bring a “minimum viable product” to market for these new buyers. As a result of this integrated, agile approach, the company easily hit some early 2017 revenue targets with conversion rates that are four times what is traditionally seen in the industry.

By : G Gnana Priya dharshini

Knowing someone who has an addiction is not uncommon, but knowing the best way to help a loved one with an addiction can be confusing and even scary. When someone has an addiction, it can affect every aspect of their lives as well as the lives of their loved ones. You will inevitably be concerned about your loved one, and it can be difficult to know what to do and what not to do, but it’s important to remember that recovery is a solution. Once you’ve noticed the signs of addiction like alcohol addiction or an opioid addiction, for example you’ll need to know how to talk to and treat them in a way that is positive and helpful. There are several ways to do this, some easy to practice and others that require a little more effort and understanding on your part. Here are few do’s and don’t for helping someone with an addiction:

DON’T:

• SHAME OR CRITICIZE:Human nature sometimes forces us to shift the blame because it’s easier to understand a problem if we know its source. But the cause of addictions isn’t so black and white, so there’s never really just one thing to blame. Most importantly, the person with the addiction is not at fault for the disease. Avoid implying or outright stating that the person is to blame for their addiction. Shaming or criticizing a family member who is struggling with alcohol addiction is often counterproductive to their recovery. Instead, talk with positivity and encouragement, offering the idea of a future of successful long term recovery. Provide verbal and physical encouragement rather than lectures and nagging.
• EXPECT IMMEDIATE CHANGE:One of the best ways is to be realistic in your expectations. Long term recovery is not a quick fix. It’s an ongoing process for the person that takes time, effort and continued support from professionals and family alike. Some treatments may work for some time and then need to be changed. if one treatment doesn’t work, it doesn’t mean all treatments will fail. It just means you’ll have to find the specific one that will work for the person.
• ENABLE THEM:There can be a fine line between helping someone with an addiction and enabling them. Sometimes when we think we’re protecting the person from the consequences of their addiction, we are actually enabling them to continue with potentially destructive behavior. Studies show that people with addictions are more likely to proactively seek treatment when they are forced to face the consequences of their actions. So, if you want to know how to help someone with addiction, allow them to make mistakes without the promise of your rescue.
• GIVE IN TO MANIPULATION:When a person with an addiction is unwilling to seek treatment, they will resort to whatever they need to do to continue feeding their addiction. This may include lying or trying to guilt the people who care for them. It’s important to establish boundaries and learn how to say no. It may be very difficult to not react negatively or to stick to your established rules, but it’s necessary for everyone involved.
• VIOLATE THEIR PRIVACY:In taking care of yourself and attending therapy, you may be tempted to vent about the person with addiction. While you should be as honest about your feeling as possible when getting therapy, it’s important to respect their privacy. This is especially relevant when discussing someone with addiction with friends or family. Make sure the person is okay being talked about and having their struggles discussed. If you attend counseling with the person, make sure you don’t reveal what was said in session to others. If the person attends therapy or counselling on their own and don’t want to discuss what they talked about in session, respect that and don’t push them into detail.

DO’S:

• HAVE COMPASSION:Addiction is a disease. Normally, we wouldn’t fault someone with a physical disease, like diabetes or cancer instead, we would likely be compassionate and willing to help them survive their illness. Addiction deserves the same compassion and understanding. Recognize that addiction isn’t a character flaw or a choice, but rather a disease. It’s also crucial to understand there may be external factors that encourage an addiction, like stress or mental illness. Addiction is often a coping mechanism for stress, providing temporary relief. The fleetingness of the relief may contribute to repeatedly seeking out potentially destructive habits that develop over time into an alcohol or opioid addiction.
• EXPECT DIFFICULTIES:Rehabilitation can be difficult for the person. There are many reasons a person may be reluctant to seek treatment:
  • SHAME-They may feel like they will be looked down on or endanger their jobs and relationships by admitting to having an addiction.
  • STIGMA-Unfortunately, there is still a lot of stigma around diseases of the brain, like addiction and various mental illnesses, and your loved one may be unable or unwilling to expose themselves to it.
  • DENIAL-Someone with an addiction may not be willing or able to admit that they have an addiction at all, let alone consider treatment.
• EDUCATE YOURSELF:Knowledge is power, and educating yourself on addiction and treatment is a benefit when learning how to help someone with an addiction. Educate yourself on the specific type of recovery that the person is in, so you can better understand that what he/she is going through and what sort of help is he/she is receiving. It’s also useful to learn about addiction in general. The more you know, the better you’ll understand what is going on and be able to better help the person.
• SEEK COUNSELLING OR THERAPY:Addiction affects everyone, from the person in treatment to the person. It’s importance to ensure you’re well enough to manage the potential stress of helping someone dealing with addiction. Acknowledging that you may be in over your head and in need of professional help is normal and healthy. It’s also necessary for you to help your loved one to the best of your abilities.
• TAKE CARE OF YOURSELF:Indulging in self care is not selfish, especially when you’re helping someone dealing with addiction. You cannot let the addiction of the person derail your own life. Continue with healthy activities, like hobbies and social outings, and take care to look after yourself. Therapy or counselling is part of that process, but indulging in activities that aren’t centered around the person is necessary. Determine what it is that you need to keep yourself well indulge in it.

The international day against drug abuse and illicit trafficking is a united nations international day against drug abuse and illegal drug trade it is observed annually on 26th june since 1989 the date 26th is to commemorate lin zexu,s dismantling of the opium trade in humen,ending on 25th June 1989 just before the first opium war in China the observance was instituted by General assembly resolution 42/112 of 7 December 1987 ON 26th june 1987 two important texts( comprehensive multidisciplinary outline of future activities in drug abuse control and declaration of the international conference on drug abuse and illicit trafficking) were adopted at the international conference on drug abuse and illicit trafficking which was held in Vietnam during 17 to 26 june 1987 the conference recommended that a annual day should be observed to mark the importance of the fight against drug abuse and illicit trafficking both the dates 17th june and 26th june were suggested and in the later meeting 26 june was chosen and written into the draft and final resolution o IT is often referred to by Anti drug campaigners as 6/26 a play on Marijuana smokers’ 4/20″ day to celebrate cannabis The United nations (U.N) 2007 world drug report puts the value of illegal trade of US$322 billion a year ….. 1) Campigns,rallies,poster designing and many other programs are conducted people of different countries celebrate the day together As drug use increase the day become more important HEALTH FOR JUSTICE, JUSTICE FOR HEALTH;the theme for INTERNATIONAL Day against Drug abuse and Illicit trafficking, 2019 highlights that “JUSTICE and HEALTH are two sides of the same coin when it comes to addressing drug problems TOP TEN DANGEROUS DRUGS ARE: 1] Penicillin:First on all lists .. 2] INSULIN:The first hormone therapy 3]Smallpox vaccine 4]Ether:The making of the modern surgery 5]Morphine:Banning the bane of pain 6] ASPIRIN:More than a headache pil 7] SALVARSAN :The cure for lust 8] Psycartist medications 9] Birth control pill …….. 10] Help for the heart Six treatments for drugs addiction: 1] Detoxification 2] Congitive behavior therapy 3] Rational Emotional behavior therapy 4] Contingency Management 5]12 _ step facilitation 6] Treatment with medication . …SIDE-EFFECTS OF DRUG ADDICTION: ADDICTION . ……. TOLERANCE STROKES Heart attacks HEALTH FOR JUSTICE

Women empowerment is the process of empowering women .it may be defined in several ways

Based on the assumption that women differ from men in their social  position and that those different consists of assymetric , unequal power relations between the gender women empowerment refer to the process of increasing women access to control over the strategic life choices that affect them

Women empowerment can be defined to promoting women sense of self worth , their ability to determine their own choice and their right to influence social change for themselves and others in western countries female empowerment is often associated with specific phases of the woman right movement in history .

The whole world is going to a rapid increase in population growth. The sudden increase in the number of individuals in a community is termed as population explosion. Studying world history,  it can be said that in the past 200-300 years the world population has increased Tremendously. It has been predicted that the human population will increase by 1 billion in the next decade. The basic reasons for population explosion are accelerating birth rate, decreasing infant mortality and increasing life expectancy. There are different perspectives of looking at  population explosion,  some people believe it to be an  opportunity for the country, whereas, others look at the same concept negatively. It is not incorrect to say that population growth can be considered as a blessing until it creates some sort of pressure on the resources of the nation. 

STATUS OF POPULATION IN INDIA

India is the second most populated country in the world after China, as nearly a fifth of the world population resides in India. As per the census conducted in 2011,  the population of India is 1.21 crores with 62.37 crores males and 58.6 crores females. However, The geographical area of India is not as large as compared to the population residing in the country;  as a result the density of population in India is very high. The census shows that the density of population is 382 persons per square kilometer. Also,  a UN report of “the world population prospects 2017” that has been revised by the department of economics and social affairs has predicted that India’s population will surpass the population of China by the year 2025. 

CAUSES OF POPULATION EXPLOSION

Population growth and explosion is a multidimensional concept. It is not caused by some specific factor,  rather,  different factors affect the population in different ways.  The Scholars suggest that the population explosion is highly impacted by various fields. The improvement in the Healthcare sector has also contributed to the increase in population. Various social,  economic and political factors have their impact upon the growth of population in India. 

• Social Causes: The highest literacy rate and lack of nationalism among the people has been the main reason for increasing birth rate. The Illiterate and conventional people are unaware of the consequences of high population growth and  they fail to adopt a proper family planning method. The religious orthodox that  compelled the people to believe in a certain manner also  contributes to the increasing population. The families who desire to have a son continue to reproduce even after having many daughters. The other reasons can be emphasis on agriculture, dominance of the joint family system and high composition of the rural population. 
• Economic Causes: The economic backwardness and Widespread poverty also causes higher population growth. The poor people believe that more children names more assets, however, They fail to analyse the maintenance cost of the children. Also,  the weak social security system for the children is a factor ignored. 
• Political Causes:  India is a democratic polity where the political leaders are seen as the Patron in chief of the community.  The representatives of people are selected on a majority of votes and the respective community leaders discourage population control measures. Even  if such measures are enforced in the country,  a complete application is not possible. The illiterate sector of the country will consider it as the infringement of their rights which will lead to riots or protests. 
• Geographical causes: It is one of the most importantly contributing factors to the increasing population. Around 50% of India’s population is directly or indirectly indulged in agriculture which is their substance in nature,  they consider more children to be helping hand in performing their agricultural operations. Also, The residential area for the people is comparatively very less then the growth of the population. 

ADVANTAGES OF POPULATION GROWTH

• Increasing population contributes to a larger working population, larger population provides a greater man power which can be utilised to increase the efficiency of different sections of the nation to move towards prosperity. 
•  Also India’s population is termed as young population with the average age of 25-26 years which can be considered as a productive age and this kind of production can help the economy to grow. 
• More population means more consumers for the industries so then dresses can focus upon increasing the production to meet the increasing demand which will consequently contribute to more demand of labour. Thus,  the cycle between increasing production and increasing labour force goes on. 
•  Population explosion also provides us with the people of multi talents in different fields such as Sports,  music,  arts, etc. Therefore, countries’ investment on such human resources can provide enough opportunities to the people to outshine. 

DISADVANTAGES OF POPULATION GROWTH 

• Increase in population exerts pressure upon the natural resources of the nation. This can lead to an overall shortage of land,  employment,  capital,  and help services in the country. 
•  a rapidly growing population has also affected the environment and resources negatively leading to their degradation. 
• Providing the basic amenities and ensuring a good standard of living for all the individual citizens of the country becomes a difficult task with the growth of population. 
• Large population requires more production of food even though the land under the agriculture remains static, increasing the production becomes a difficult task.  the population increase and the production of food are unlikely to correspond to each other. 
•  increasing population causes employment issues in the country. India is already facing the problem of unemployment and such Rapid increase in the population will obviously contribute more to the issue. 
• This will ultimately cause a decrease in the per capita income, standard of living of the people and lead to economic failure.

CONCLUSION

The population explosion can be seen as an opportunity for some and as a disgrace for others. Therefore,  there is an immediate need to look upon the matter. The government needs to  formulate laws and regulations that control population growth. Any disagreement to these laws and regulations should be dealt with strictness. 

Pfizer has always prided itself on its commitment to corporate social responsibility (CSR). The drugs giant talks loftily about “embracing our responsibility to society”. It insists that it does as much as it can to make sure that the world’s poor can gain access to its products. It is particularly proud of the work that it does with NGOs and “other global health stakeholders” to strengthen and improve health-care systems. But this has not deterred it from seeking a gargantuan “tax inversion”. The company intends, as part of a $160 billion takeover of Allergan, to shift its tax domicile from America to Ireland, where Allergan is domiciled, and where corporate-income taxes are considerably lower. Pfizer’s shareholders no doubt rejoiced: in 2014 the company would have saved $1 billion of the $3.1 billion it paid to the US Treasury. But many Americans were outraged: Hillary Clinton, the front-runner for the Democratic presidential nomination, promised to impose an “exit tax” on companies that engage in such tactics.

A paper in the January issue of the Accounting Review suggests that Pfizer is far from unusual in trying to perform this pro-CSR, anti-tax straddle. David Guenther of the University of Oregon’s Lundquist College of Business and his co-authors compared the effective tax rates paid by a sample of American firms between 2002 and 2011 with a measure of those companies’ CSR programmes compiled by MSCI, an index provider. It found that the companies which do the most CSR also make the most strenuous efforts to avoid paying tax—and that those with a high CSR score also spend more lobbying on tax.

Read the full article “Social saints, fiscal fiends

Swiggy is India’s largest online food ordering and delivery platform, founded in 2014. Swiggy is based in Bangalore, India, and as of March 2019, was operating in 100 Indian cities.In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores.Swiggy Swiggy logo.svgType of business Private Available inEnglishFounded2014; 7 years ago Headquarters Bangalore, India Area served300+ cities across India Founder(s)Nandan Reddy Sriharsha Majety Rahul Jaimini Key people Sriharsha Majety (CEO)Vivek Sunder (COO)Rahul Bothra (CFO)Dale Vaz (CTO)Industry Online food ordering Services Food delivery Revenue Increase ₹ 2,776 crore (US$390 million) (2020)Profit Negative increase ₹−3,768 crore (US$−530 million) (2020) Parent Bundl Technologies Private Limited[3]URLwww.swiggy.comAdvertisingYesRegistrationOptionalCurrent status Active Native client(s) on Android, iOS, website In September 2019, Swiggy launched instant pickup/dropoff service Swiggy Go.[10] The service is used for a diverse array of items, including laundry and document or parcel deliveries to business clients and retail customers.Swiggy is operated by Bundl Technologies Private Limited.

History:

In 2013, the two founders, Nandan Reddy and Sriharsha Majety, designed an e-commerce website called Bundl to facilitate courier service and shipping within India. Bundl was halted, and was rebranded to enter the food delivery market. At the time, the food delivery sector was in turmoil as several notable startups, such as Foodpanda (later acquired by Ola Cabs), TinyOwl (later acquired by Zomato) and Ola Cafe (later closed) were struggling. Majety and Reddy approached Rahul Jaimini, formerly with Myntra, and founded Swiggy and parent holding company Bundl Technologies in 2014.The company built a dedicated delivery network and grew rapidly, primarily driven by the focus on logistics and locking in key resources.In May 2020, Swiggy laid off 1100 employees during the COVID-19 pandemic.In August 2020, the company launched their groceries delivery platform called InstaMart.In 2021 the company announced that it would cover the vaccination cost for its delivery partners.In March Swiggy set up Health Hub across Chennai, Tamil Nadu.In June 2021, Swiggy and ANRA Technologies joined hands to introduce drone delivery trials in India.

“6 SECRETS ABOUT CUSTOMER SERVICE TRAINING THAT WILL BOOST YOUR TEAM’S RESULTS”

If you are looking to improve your company’s customer service training, this article is for you.

While training and preparing your employees is clearly the first step taken by a good management team, it is nevertheless advisable to focus on what type of training they need and how to implement it. Below we will give you 6 secrets that will help you improve your customer service training and provide a significant boost to your business.

1) Train ALL your employees:

Customer service is something that interests and concerns the entire company, not just a single department. In one way or another, the work of all your employees resonates with the end customer. For this reason, it is essential to provide customer service training instruction to your entire staff: not only will they be prepared to meet (or exceed) the expectations of users, but you will also be transmitting a consistent message across the company regarding the importance of customer service.

2)A coherent message: the customer comes first

While customer service training could include numerous technical aspects and personal skills, the essential message should be loud and clear: the customer comes first. These few words should waft throughout the organization as if they constituted a religious mantra. If your training is built upon this principle (which should be repeated until exhaustion), the foundation you are laying will help everything else run smoothly.

3)Practice, practice and continue practicing:

If you want successful training, you have to commit to practice. Numerous studies confirm that experiential learning and learning by doing increase brain activity and the ability to memorize knowledge. Have your employees practice everything that they are learning so that they will never forget anything.

4)Exercise attitudes, positivity and empathy:

Many customer service training programs forget to teach the basics: kindness, empathy, positivity and courtesy. While many of these skills could appear naturally, the reality is that they must be reinforced and fostered throughout the company. Make sure that your courses drive home the need to be positive, smile, refer to the customer by name, remain calm, have patience and walk in our users’ shoes. Never assume that your employees are capable of doing all this in their day to day tasks.

5)Personalize your training:

Every company is its own universe, and every customer support service is different. For this reason, if your company has some particular processes that you want to implement (welcome greeting, presentation of a product, packaging, closing a sale, returning an article, etc.), it is worth investing time into personalized training that satisfies the needs of your company and business.

6)Ongoing training: reinforce, reinforce and continue reinforcing:

Customer service training should be a never-ending learning experience. Running a course during a month or two will neither significantly impact your staff nor improve your business’s figures. Employees (just like everyone else!) forget what they have learned and easily fall back into their old habits. It is thus essential to hold regular training courses (e.g., changing formats) to continue shoring up all the new knowledge and skills learned.

The ultimate guide to improving customer service in your company:

Before we begin, let us clarify what we mean by customer service. The term refers to the way a company interacts with its customers, and encompasses everything from the initial contact, presentation of a product, closing of a sale, provision of a warranty and the handling of complaints and problems. Whenever there is direct contact with a customer, we are talking about customer service.

While this is the basic definition, the fact is that the concept has much wider implications for the whole company. In recent years, the term “customer experience” has become a buzzword; it refers to the entire customer journey and the creation of a unique experience in their relationship with the company. A host of companies all over the world are striving to enhance this experience in order to build their reputation, increase customer loyalty and drive sales. Indeed, when asked about the company’s main competitive advantage, Amazon founder Jeff Bezos was quick to define it as:

“Creating a customer experience superior to anything my competitors can create.”

6 invaluable tips for creating a successful customer service strategy:

Wanting to place your customer at the center of your business sounds easy, but it is much harder than you think. For years, companies have been developing a specific company culture and have pursued a set of priorities that are difficult to change. Very often, putting the customer first means relegating shareholders and employees to second place. So, how can we bring about this transformation? Here are six strategies that will help you to achieve it:

1)Demonstrate that the customer is important:

Many of your co-workers (and even your boss) will tell you that the customer is the number one priority, yet two seconds later they are making decisions that do not take the customer into account. To really change the culture of a company and the reasoning behind important decisions, you have to prove to the entire company (without exception) that the customer is the lifeblood of every business.

There are a host of arguments you can use: it is the customer who pays everyone’s salaries, awards bonuses at the end of the year and even serves the shareholders. Good customer service has a direct impact on the company’s bottom line. A company is nothing without its customers; they are its most important asset. Repeat these techniques over and over again (for example, begin each meeting by talking about a particular customer) and provide numerous examples to demonstrate that this is true.

2)Establish fast and user-friendly customer service processes:

Many companies have spent years building barriers and bureaucratic hurdles in customer service. If you want to make the customer the real boss in your company, you have to knock down all these walls and make communication as smooth as possible. Ensure that customer service is fast (no customer should have to wait more than 30 seconds on the phone), set up different touchpoints (telephone, chat service, email, face-to-face contact, etc.) and processes that allow you to deal quickly with product returns, customer complaints and inquiries.

3)Hire professionals that care about the customer:

If you want to create a customer-centric company, bear this in mind when hiring staff. Ask candidates about their experience in customer service (even if they are never going to see a customer!), take advantage of the interview to tell them about the company’s values and look for people who are empathetic, friendly and good communicators. If you want to provide the best customer service experience, you have to hire the best.

4)Empower employees:

regarded as the guru of customer service, never tires of repeating this: employees should have the freedom and power (empowerment) to make quick decisions for the benefit of the customer. Very often, employees dealing with the public are obliged to check with their supervisors or seek their approval for product returns. In Tschohl’s opinion, this is one of the greatest bottlenecks of customer service. Employees must be empowered to make decisions at top speed, on the spot, and always for the benefit of the customer.

5)Use new technologies:

While face-to-face contact is always important, when you have hundreds, thousands or even millions of customers you are going to have to invest in technology. And we are talking about technology developed specifically to enhance the customer experience. This might include a live chat service 24 hours a day, automatic options for product returns (with a simple click), online warranty services or free delivery. The goal, once again, is to ensure that your customers enjoy your service (and become fans of your brand).

6)Measure, measure and measure again:

If you want to identify the strengths and weaknesses of your customer service, you will have no choice but to measure, measure and then measure some more. This exercise will help you to understand the importance of the customer and the huge impact they have on your organization. To do this, assess basic indicators such as the Net Promoter Score (NPS, or recommendation rate), use the mystery shopping technique, measure the number of complaints, average waiting time, number of interactions needed to resolve a problem and the key performance indicators. This will not only help you to enhance the customer experience, but also to raise awareness of the “cult of the customer” throughout the organization.

Take it seriously:

Get training. Many people think that customer service is something that comes “naturally”. At the end of the day, we all deal with people in our day-to-day life. However, this attitude is a big mistake that could cost your company millions of dollars. Customer service is far too serious and important a business to be left to chance; your employees need to take it seriously, receive the appropriate training and learn.

Listen carefully:

The first customer contact is about what the customer has to tell us. They may be interested in a new product, have a problem that needs solving or demand that their money be returned immediately. We should always pay close and careful attention, and listen calmly and attentively so that we don’t miss a detail. You’d be amazed by the number of people who constantly interrupt the customer or let their minds wander during the conversation.

Be human:

We all like to be treated like people, so don’t speak like a robot. Always ask the customer for their first name and tell them yours, whether you are behind a counter or at the other end of the phone or online chat.

Apologize:

While you are probably not to blame for your customer’s complaint, that is irrelevant: as the company representative, it’s your job to apologize. A company that apologizes is a company that cares about its customers. Don’t blame others and don’t be afraid to say the words “I’m sorry”… it’s often the best way to calm down a customer and show empathy before sorting out their problem.

Solve the problem:

The customer needs and wants you to solve the problem, not make excuses or bombard them with technical explanations. Focus on finding out what they need and offer solutions (offer a number of alternatives if possible). If you can’t help them, find someone who can. Always look for a solution.

-MEREZJA F

“WHY YOGA CAN BE SO IRRITATING (ALTHOUGH YOU SHOULD GO ANYWAY!)”

In addition to being somewhat crazy  a shrink once diagnosed me with borderline personality disorder, which I thought was a bit of a stretch until I realized that, like everyone else, he just wanted to have sex with me — I am a yoga teacher. I don’t know what your idea of a yoga teacher is, but should you, recoiling in horror as you read along here, find yourself asking, “But how does someone like this become a yoga teacher?” — the short answer is that I gave a man with a beard and his hot wife $3,200 dollars. The long answer is… well, I’d like to say that it’s because if I hadn’t gotten obsessed with yoga I’d probably be dead, because that’s what people always say about things like this: “If I hadn’t discovered writing, I’d be dead,” “if I hadn’t found Alcoholics Anonymous/married my amazing wife/started making autumn-inspired hand-knit legwarmers and selling them on Etsy, I’d be dead.” But saying, “without yoga I would probably be dead” would be, frankly, a little overdramatic. Let’s just say that if I didn’t do yoga everything bad about me would just be worse, and what is bad is already bad enough.

Now, because you can’t get something for nothing, there’s a problem. Which is, Yoga Can Be Extremely Annoying. So if you’ve been meaning to get yourself there but have been thinking, “I’m afraid it will annoy me,” here’s some good news: You might be crazy but as far as this particular fear goes, rest assured, it’s the product of whatever shred of sanity you may have retained.

There’s no getting around it. Yoga has moments of such profound annoyingness that after I finished Eat, Pray, Love (needless to say, I read the ashram section 100 times) all I could think was, “You wrote an entire book about yoga and meditation and you never mentioned, ‘oh, by the way, sometimes you will want to punch these people in the face’?” And this is where I perform my public service; in yoga we call that a “seva” (how annoying is that?). All the stuff Elizabeth Gilbert was too high on homemade pizza and Javier Bardem penis to mention, you need to know. Everyone’s always telling you how great yoga is, and that’s true, but then you go there and maybe the studio smells like onions steamed in cat pee, and it might have been helpful to know about that beforehand! You need to know exactly what will disturb you before you get there, so you can prepare; and you should also know that, even though everyone around you will seem perfectly unperturbed, someone  someone who stayed   feels your pain. Oh, and by the way, I want to underscore that what follows below is what bugs me about yoga; everything else is a glittering gift from Lord Shiva. Namaste!

People who just saw each other yesterday will hug like one of them was just rescued from a burning airplane. I’ve always thought of a hug as a slightly protracted, lightly physical way of saying hello to people I know fairly well or have not seen for a long time. Regular practitioners of yoga see hugs as a great way to spend an afternoon. You will want to stare at them and wonder, “Are they really pressing their whole bodies together?” (yes); “are their eyes closed?” (they are); “do they really have dreamy looks on their faces?” (yes, yes, yes). But remember, while you’re staring you’re wasting valuable time in which you could be cultivating your “I am not the sort of person who likes to be hugged for long periods of time” vibe. This is easier said than done because you will sometimes see people at yoga  like, people who you actually know, who are your friends  with whom you may wish to make brief, friendly physical contact. Engage in such exchanges as you wish, but realize that you are setting yourself as a person who willingly receives hugs, and these people will not take the extra mental step to say, “oh, but above the waist hugs,” or “hugs that only last a second.” Make no mistake: these people are looking to soul-blend. To avoid: Arrive early. Lie down with closed eyes. Bring flip-flops  they’re essential for a hasty exit.

During hard poses, women and gay men will remain silent and straight men will laugh self-deprecatingly. Imagine being at a gym. Men are lifting heavy weights. They strain, grit their teeth, sweat. But they don’t laugh. So why, here, as they sink into their thighs in Warrior Two or lift their chest skyward during Upward Facing Bow, do they feel the need to let out a little chuckle? More importantly, why does this irk you so? Because, my friend, you are witnessing An Unconscious Assertion of Masculinity. That little laugh is their way of letting you know that hey, they’re not really embarrassed about being so bad at this, because they’re not even supposed to be here, they’re not really doing this, they’re good at other things, like, for example, sitting in an airport bar working their way through a 1- dollar for the upgrade double scotch, a bowl of nuts and a “Two and A Half Men” re-run on the corner TV. Of course, there is also the other type of straight guy in yoga, the guy who can wrap his arms around his ankles and turn himself into a perfect circle, the guy who can stand on his hands in the middle of the room, and he is his own version of Hell. Why, you ask, does this man wear his hair in a bun, on top of his head? There are some secrets that no amount of enlightenment will reveal. I will tell you this: These guys tend to get a lot of ass, so laugh as you will, but know that they’re getting the last one upside-down.

There will be Yoga Overachievers. You will be doing Cat-Cow at a normal pace, and they will be bucking and heaving like mechanical bulls. You will be expending an amount of effort somewhere in between “challenging yourself” and “able to retain sufficient muscle strength to remove shampoo bottle from shower caddy.” They will be straining, grunting, grimacing. When the pose is over, they will often emit some hideous but presumably cathartic howl. I always want to say to those people, “The auditions for the high-school production of The Trojan Women are in the Lotus Room today,” but I don’t think I need to tell you that your basic yoga overachiever does not have the greatest sense of humor. Then, when class is over, and everyone does that weird little bow, the Yoga Overachiever will bow down for, roughly, an hour. Seriously. You will have already taken your own little I’m-so-spiritual-and-humble-before-the Creator bow, put on your flip-flops (good job!), hightailed it away from the would-be hugger/soul blenders, made and consumed a meal, masturbated to some violent pornography and be just about to crawl into bed with the fall Anthropologie catalog, and they remain on the floor in the yoga studio, thanking God for making them, well, them. As these people have a tendency toward spraying you with saliva and noxious BO (see next item) you should give them a wide berth, and don’t attend any functions at their homes, because, for reasons with which the universe has not yet supplied me, they’re almost always horrible cooks.

People will have chive crotch. I developed the term “chive crotch” when, as a mere girl, I was visiting a friend in Oregon and attended a county fair with her. This was my first time on the West Coast. I had smelled body odor before, of course, but never body odor strong enough to make me almost pass out. This was not mere sweat, this was, I said to my friend, the scent of a person who, after carrying around the same bunch of chives in their underwear for an entire summer, had found themselves mid-August with no shower, no clean underwear and, needless to say, no fresh bunch of chives. This is what about 15 percent of people smell like in yoga class. Look, I will confess to having mild body odor myself at times. But I believe smelling like a person who showered recently, applied a non-Alzheimer’s causing deodorant or crystal to her pits and sweated a little in the car is a far cry from chive crotch. The thing that’s really annoying about people stinking is they always have this look on their faces like smelling bad makes them somehow closer to the earth, more spiritual, than evil clean people who have used up precious natural resources and unleashed sodium lauryl sulfates into the environment for the mere purpose of not befouling the rooms they share with others.

There are teachers and students who think flexibility is some kind of indication of how good a person you are. A teacher once said to me, “Your hamstrings are tight is because your mind is not flexible.” I said, “Have you ever taken differential calculus?” She said, “What?” I said, “Have you ever taken differential calculus?” She had not. She said she was terrible at math. I said, “Well, I am very good at math.” (This was not strictly true, but I was quite confident I was better at math than she was.) “Is there something wrong with your mind that you aren’t?” (No, this was not just a strategy to stop this person from soul-hugging me, but it did have that fortunate side effect.)

While we certainly hold tension, trauma and rigidity in our limbs and joints and muscles (otherwise The Universe wouldn’t have given us Bengay), there is no reason to imagine there’s some absolutely direct correlation between how well we can move and how functional or healthy our mind is. I seriously doubt that Einstein or Susan Sontag had less flexible minds than, I don’t know, Rodney Yee. My point is, some physical limitations can be aided through the practice of yoga and some can’t and no one needs the increased pressure of someone telling them, every time they strain to get their heels on the floor in Downward Facing Dog that this is because their mind is all fucked up. Maybe it is, maybe it isn’t, but you just wait until the day when there’s a public forum where people can pay $10-$18 dollars to get in a room with other people to demonstrate how good they are at math. Actually, there is such a place and I guess that would be called “school” and it goes on much longer than a yoga class and often costs much more and it scars people horribly and makes them grow up angry and thinking of ways to humiliate people who can’t touch their toes.

So if, one day, your teacher says, we hold a lot of stuff in our hips and hamstrings and as we begin to let this stuff go and become our authentic selves we will be able to wrap our arms around ourselves eight times, look around the room. You will probably see a guy who can do that, while smiling, and I’ll bet you a $100 prAna gift certificate that you will eventually hear from someone in class about the time he flew into a rage and broke a car window with a shop vac. When your hamstrings become authentic, maybe they can help him.

Teachers talk like Yoda’s MSW-having Mom. If you were to ask your yoga teacher, “Can my newly authentic hamstrings help the angry guy?” she might say something like, “That depends on whether they were coming from a space of pure intention.” The word “honor” is used a lot, as in “honoring yourself,” or “honoring your practice.” Other popular words: “Joy.” “Integrity.” “Space,” but not as in outer space, as in “Go into a space of,” and “place,” but not as in “that place next to Shoe Pavilion,” as in, “Let yourself come into a place of…” When class is over, the teacher will say something like, “Bow to your inner wisdom,” or “take a moment to thank yourself for committing to your practice,” which always makes me intone the prayer, “Please, God, make me less fat than I was an hour and a half ago.”

The worst part about yoga world vocabulary, of course, is how quickly you may find yourself learning and using it. The hope is that because yoga has made you — I’m sorry, I mean, allowed you to open up a space to become — so much more self aware and less narcissistic, you will only talk this way in front of other people who talk like that too. And now that you are friends with so many of them, because you have, after so thoroughly mocking this world basically joined it, that means practically everyone you speak to. My final warning, when you are talking to one of your new yoga buddies, do not accidentally buttdial an old friend, especially if he is a sniping, gym-going homosexual, and allow him to hear you speaking the lingua franca of Yogaland, because, after seeing the record of the call and hoping he heard nothing, you will receive a text message reading: “YOU ARE SO FUCKING BUSTED BITCH — YOU’RE A LOSER!” and no amount of yoga will ever mitigate the shame.

“How are you?” is not a simple question at yoga. No one at yoga is ever just fine. They’re “working through a lot of heavy stuff,” or “dealing with a lot of craziness.” That said, when people ask you how you are, don’t say anything bad. If you are broke, the universe is just trying to teach you a lesson about how much you already have. If someone dumped you, the universe removed that person from your life for a reason. (And that reason is that person is no longer interested in having sex with you!) The universe is very busy in the yoga world, always trying to show you things. I have simply let the universe know, hey, I have seen enough. I have learned enough. Until you can give me a billion dollars and a soundproof room filled with 2002 Zinfandel and organic goat cheese cheddar where all I have to do is watch “Foyle’s War” until I drop dead, please leave me alone. But it’s determined to keep pestering me. At any rate, when people ask you how you are at yoga, don’t tell them anything bad has happened to you unless you’re prepared for the suggestion that you look at your misfortune with an attitude of grace and gratitude. And while I think grace and gratitude are both wonderful things, I also think they are attitudes best preceded by bitterness, rage and self-pity.

So yes, in the beginning it’s all about slipping the car keys inside the flip flops so that all the tools of your escape are in a neat little package. But just keep showing up. In no time you will become sufficiently like all these people that they won’t bother you at all. And then some crazy asshole will make fun of you. Is the circle of eternity beautiful or what?

Sarah Miller is the author of Inside the Mind of Gideon Rayburn.

– Jerisha. S

The Clubhouse app brings an exciting twist to social media, but it has a long way of providing a more intuitive user experience. Here I give it a shot!

With enough apps to fill the social media space, Clubhouse is a refreshing concept of interacting with people by voice. And with big names like Elon Musk giving it a shot, people are flocking to try the app!

In a nutshell, Clubhouse allows you to follow specific topics and based on that, you will be suggested rooms in which you can voice chat with the rest of the audience. It is like a podcast where everyone can chip in. How does it make it any different from other social media platforms like Twitter — is that you don’t have to spend time synthesizing your thoughts into (limited) text. Instead, you can be more impromptu and engage more efficiently with the rest of the audience.

The app is currently available only for iOS (as of Feb’21) and is admittedly different looking than other apps in general. Like the use of emoticons ✌🏽 in buttons and the friendly-looking “squircle” shaped profile pictures!

Squircle profile pictures (room interface)

But when it comes to intuitiveness and usability, it does have problems at certain spots. And upon sharing my thoughts on the app’s UX with my fellow mates (to prune the perspective bias), they too had some views on similar lines.

Hence I decided to collect those opinions and try improving the interface with few ideas. This article will only cover the “room” interface and the rest of the app in further articles.

The “Room” experience

The room interface is the heart of the application, where the users spend most of their time. It has a grid for profiles of those present in the room, and they are split between stage (speakers+moderators) vs audience (listeners). Anyone from the audience can raise their hand, and the moderator then allows that person to be on the stage and speak.

Current design

The overall interface of the room is spotless and efficient, as you get to see only the image and the first name of a person. But the problem starts when there are many people on the stage, and it becomes one hell of an experience trying to figure out who’s is currently speaking. This is mainly because the active speaker never comes up in the grid of profiles, and if that person is not visible in the viewport, you keep scrolling up and down in the stage area tracking speakers.

Accompanying this rough behaviour, there are other minor issues like you don’t get to see the room’s plan or the count of speakers/audience or

The current design for room

If you click a profile, there comes a bottom sheet (that’s what material design calls it) with the bio of that person and a set of actions.

The current design for viewing profile inside a room

Ideated design

I started by picking the most impacting problem at hand — tracking the active speaker and re-did the interface for the stage area.

Ideated design for room

Another missing factor in the current design is room agenda/information, and there is no way to access that while being in the room. This becomes a problem when people join the space in the middle (thereby missing the introduction by moderator), and they have no way to know what that room is strictly talking about.

Also, with people switching to languages that may be unknown to some in the audience, it can be an excellent addition to have the language(s) in the room plan/information and, in a way, regulate it. 💬

Ideated design for room agenda/information

Lastly, I made some changes to the profile interface as well to improve the visual hierarchy of the content.

Ritesh Agarwal founded Oravel stays in 2012, which he later changed to OYO in 2013, which is currently valued at 8 Billion Dollars. Oyo Rooms has revolutionized the hotel industry by providing them with the proper way to increase their business and helped them to optimize their customer experience by completely renovates the rooms by solving the everyday problems related to hotel rooms; by this, they wanted to provide a consistent experience in their hotels across the globe. Oyo partners with hotels to offer a similar experience at a compelling price than the competition. Currently, Oyo has a total of 17000 employees across all locations, of which approximately 8000 are from India and other Asian countries.

Funding of OYO.

In September 2018, OYO raised $1 billion, of which the RoC filing for the amount of $100 million raised from Star Virtue Investment Ltd. was made on 13 February 2019. 

In February 2019, Oyo received $100 million funding from the Chinese vehicle hire company Didi Chuxing.

In July 2019, Founder & CEO Ritesh Agarwal, through RA Hospitality Holdings (Cayman), signed a $2 billion deal to buy back shares from existing investors Lightspeed Venture Partners and Sequoia India, to increase his stake in the company to 30%. The company was valued at $10 billion with this deal. 

In October 2019, Oyo raised Series F funding of $1.5 billion led by SoftBank Group, Lightspeed Venture Partners and Sequoia India.[

Financial results.

In 2019, OYO registered a record revenue of about 950 million dollars. A 4.5X growth compared to the previous year, which was 211 million dollars.

Acquisitions by OYO. 

In the meantime, with increasing business, OYO has acquired several companies; for example, In march 2018, OYO Acquired  Chennai-based service apartment operator Nova scotia Boutique Homes. In March 2016, OYO acquired the team of Qlik Pass to expand itself in the data science sector.