Digital Marketing

Digital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet.

It’s the group of activities that a company (or individual) performs online to attract new business opportunities, creating relationships and developing a brand identity. It is very diverse and versatile.The sheer amount of tools, data and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.

Modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. .

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.” – Sanjay Dholakia, Former Chief Marketing Officer, Marketo

The online world allows brands to communicate with all of their clients and possible clients. You don’t even need to be in the same country to find and engage your public. And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Apps, emails and websites are literally in the palm of their hands. Smartphones are incredibly popular, especially among Millennials and Generation Z.

With applications like Instagram, Facebook, and Snap-chat taking up hours in their days, companies have very much found a direct link to their lives. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Ads play before videos on Facebook, and it also has sponsored posts that appear on everyone’s news feed. Instagram is another incredibly famous and popular social media site that companies use to market to a wide age group. Although Instagram is mostly a photo and video sharing platform, companies are still able to make use and take advantage of it. The best part about websites like Instagram and Facebook is that they all have a very wide and massive age demographic.

Benefits of Digital Marketing

1. The most measurable form of marketing – Digital Marketing analytics takes away the guessing games related to traditional forms of marketing. Through these analytics, you can measure in real-time how many people are looking at your posts or ads, as well as how many users have opened your posts, along with all of the people that have replied, liked, or shared your post.

2. The most cost-effective marketing technique While there was once a paywall between major companies and smaller ones in terms of advertising and exposure, that is no longer the case. Nowadays, smaller companies can get the attention of people that they otherwise could not. This is something that they can cover with the help of Digital Marketing, as they can reach an audience of their choice with minimal effort.

3. Allows you to choose any audience – Speaking of choosing your audience, another great benefit of Digital Marketing is that it can be as specific or broad as you want. You can find specific groups or forums on social media websites like Instagram or Reddit to market to a very niche audience.Moreover, getting a respected figure in the community you are tapping into can grow trust for your brand.

4. Everyone is already there – With billions of people using the internet and social media daily, the question is no longer will anyone see it, but rather when. No matter how big the network might be, there is a cap on just how many people a traditional marketing strategy can connect to. On the other hand, Digital Marketing strategies have no peak of exposure and can grow along with the company itself.

5. Customers start their buying journey from the internet – Customers depend on the internet for everything, including their buying options and choices. The term “Google it” has become such a common part of our language, the first instinct of most people is to search for something on the internet.

6. The message can be customized – Another big advantage of Digital Marketing is that this strategy allows you to customize your message to the public. Advertising today is different from the old days. Back then, when you wanted to talk to you public, you needed a generic message, that could be used in mass medias such as billboards, TV broadcast, flyers etc. Now, you can target groups by their similarities, customizing the message and making it more real and directed to them. Email marketing, online advertising, niche marketing: all of these strategies can be customized to reach the audience that you want.

Components of Digital Marketing

Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time.

Search engine optimization (SEO) – SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.

Content marketing – When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

Social media marketing – The key to effective social media marketing goes far beyond simply having active social media accounts. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.

Email marketing – After more than two decades, email is still the quickest and most direct way to reach customers with critical information.To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.

Mobile marketing – Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. SMS, MMS, and in-app marketing are all options to reach your customers on their devices.

Marketing automation – Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation.

Digital marketing campaign

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate. To start a campaign, marketers need to understand who their customer is and where to reach them and anticipate what action the customer will take next.

Customers approach brands though an omnichannel lens. So to effectively reach a customer, marketers should connect digital marketing campaigns across all channels.Digital marketing campaigns can be less expensive than other marketing campaigns and can engage with customer behavior in real time. Companies can use a digital campaign for a variety of uses, from raising brand awareness to telling loyal customers about a new product.

How will digital marketing campaigns change in the future?

There’s great promise with artificial intelligence and machine learning, which take out some of the guesswork and can streamline operations. Something, like figuring out the best offer to send to a consumer, that once took weeks to do might take minutes or even seconds. But as technology improves, there should always be an element of human interaction to make course corrections, to make informed decisions and to avoid losing sight of that human element in experiences. Other opportunities could arise where companies get better at using the context of an engagement. That could look like delivering the right offer at the right time because a brand knows exactly where somebody is and they know exactly the time and day of the week in which they’re engaging because they’re on their mobile device. This concept of location-based marketing has existed for a while, but it’s starting to mature and become more incorporated in larger omnichannel strategies.

The Menace of Radicals

We all know that we need oxygen to live. But research has now established an astounding fact. The very thing which promotes life is killing us. Shocked? Relax.. research has now proved that oxidation in the body cells ( the process by which we are continuously burning our calories to get energy) releases dangerous, very active molecules known as free radicals. These damaging fellows attack other (neighborhood) cells, the cells walls, and the genetic material (DNA) within the cells and over a long time period, such damage can become irreversible (like mutation) and cause disease (e.g. cancer). Even if it doesn’t lead to cancer, the old age symptoms (lack of energy, poor memory, loss of hearing, falling hair) are definitely associated with damaged or weak cells. In addition, free radicals contribute to alcohal-induced liver damage, perhaps more than alcohal itself. Radicals in cigarette smoke have been implicated in inactivation of alpha 1 trypsin in the lung, which promotes the development of emphysema and it is now proved that these free radicals are the main culprit. While nature has created this problem, it has provided the solution as well.

What happens in oxidation (burning)?

Burning is quite aptly associated with loss. Things loose their colour, taste or odour when they are burnt. How does an apple retain its fresh red colour even when there’s so much oxygen and sunlight in the nature? It’s the antioxidant. But if it is cut open, it turns brown after a while. That’s oxidation. the presence of every easily oxidisable compounds, called Antioxidants,in the system can “mop up” free radicals before they damage other essential molecules. Therefore, Antioxidants play a key role in these defense mechanisms. An Antioxidants is a chemical that prevents the oxidation of other chemicals. Consuming more antioxidants helps provide the body with tools to neutralise harmful free radicals. It’s estimated that there are more than 4,000 compounds in foods that acts as antioxidants. The most studied include Vitamin C & E, beta-carotene and the mineral selenium. Besides antioxidants, there are several enzyme systems within the body that scavenge free radicals, the principal micronutrient (vitamin) antioxidants are Vitamin E, beta carotene, & Vitamin C. Additionally, selenium, a trace metal that is required for proper function of one of the body’s antioxidant enzyme systems, is sometimes included in this category. The body cannot manufacture these micronutrient so they must be supplied in the diet.

The following vitamins have shown positive antioxidants effects:

Vitamin A or Retinol,or beta-carotene. It has been discovered that beta-carotene protects dark green, yellow and orange vegetables and fruits from solar radiation damage and it is thought that it plays a similar role in human body. Carrots, Squash, Sweet Potatoes, Tomatoes,Peaches and apricots are particularly rich sources of beta-carotene. (NOTE: Vitamin A has no antioxidant properties and can be quite toxic when taken in excess).

Vitamin C: also called Ascorbic acid, is a water-soluble vitamin found in all body fluids, so it may be one of our first lines of defense. This powerful antioxidant cannot be stored by the body, so it’s important to get some regularly-not a difficult task if fruits and vegetable are regularly consumed. Important sources include Citrus Fruits (like Oranges, sweet lime,etc.), green peppers, green leafy vegetables, strawberries, raw cabbage, tomatoes and potatoes.

Vitamin E: A fat soluble vitamin that can be stored with fat in the liver and other tissues, vitamin E is promoted for a range of purposes- from delaying aging to healing sunburn. While it’s not a miracle worker, it’s another powerful antioxidant. Important sources include wheat germ, nuts, seeds, whole grains, green leafy vegetable, vegetable oil and fish-liver oil.

Beta-Carotene: the most studied of more than 600 different carotenoids that have been discovered, beta-carotene protects dark green, yellow and orange vegetables and fruits from solar radiation damage. It is thought that it plays a similar role in the body. Carrots, Squash, Sweet potatoes, peaches and apricots are particularly rich sources of beta-carotene.

Beta Carotene rich foods

Selenium: This mineral is thought to help fight cell damage by oxygen-derived compounds and thus may help protect against cancer. It is best to get selenium through foods foods, as large doses of the supplement from can be toxic. Good food sources include fish, shellfish,red meat, grains, eggs chicken and garlic. Vegetables can also be a good source if grown in selenium rich soils.

Natural Sources of Antioxidants

The colorful stuff: carrots, apples, oranges, tomatoes (cooked), beetroot, brinjal, dark green vegetables, olives, strawberries, honey (the darker the better) and so on. The tasty stuff: garlic, ginger, onion, nutmeg. The smelly stuff: tea,green tea, spinach, tulsi and other herbs etc. Research says multi vitamin pills may slow the advance of HIV, as it appears to cut the levels of the virus and boost the number of immune cells.

Even though a tomato is rich in antioxidants, most of them can’t be absorbed by humans because they are too complex. Slow cooking brakes them down into simpler compounds that are easily observed. This antioxidant value of a tomato is said to be increase 5 times when it is cooked.

Preventing Cancer and Heart disease – Do Antioxidants help?

Epidemiologic observations shows lower cancer rates in people whose diets are rich in fruits & vegetables. This has led to the theory that these diets contain substances, possibly antioxidants, which protect against the development of cancer. There is currently intense scientific investigation into this topic. thus far, none of the large, well designed studies have shown dietary supplementation with extra antioxidants reduces the risk of development of cancer. in fact one study demonstrated an increased risk of lung cancer in male smokers who took antioxidants vs,. male smokers who did not supplement. Whether this effect was from the antioxidants is unknown but it does raise the issue that antioxidants may be harmful under certain conditions.

Recommendations

Follow a balanced training program that emphasize regular exercise and eat 5 servings of fruits & Vegetables per day. This will ensure that you are developing your inherent antioxidant systems and that your diet is providing the necessary components.

Myths about Covid19

Coronavirus disease (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus.
Most people infected with the virus will experience mild to moderate respiratory illness and recover without requiring special treatment. However, some will become seriously ill and require medical attention. Older people and those with underlying medical conditions like cardiovascular disease, diabetes, chronic respiratory disease, or cancer are more likely to develop serious illnesses. Anyone can get sick with COVID-19 and become seriously ill or die at any age.

Myths about Covid19

  • Can Covid-19 be transmitted through goods produced in countries where there is ongoing transmission?

Although it can last on surfaces for many hours, the environment, transportation, and varying temperatures during shipment make it difficult for the virus to remain active. If you feel the surface may be contaminated, clean it with a disinfectant and wash your hands after touching it.

  • Can Covid-19 be transmitted through mosquitoes?

There is no evidence that the novel coronavirus can be transmitted through mosquitoes. The virus can be spread through droplets from coughing, sneezing or a patient’s saliva.

  • How can we be sure that our clothes don’t spread coronavirus 2019?

Besides showering every day, you should wash your clothes using detergent or soap in 60-90 ํC water or add bleach. Dry the clothes in a high-temperature dryer or the sun.

  • Can drinking alcohol help prevent Covid-19?

Drinking alcohol, such as beer, liquor, wine doesn’t help prevent coronavirus. You should wash your hands often, wear masks, and avoid being close to those with a fever and cough.

  • Is it true that Covid-19 is transmitted in a cold climate and not in a hot and humid climate?

Coronavirus 2019 can be transmitted in any kind of climate. Wherever you are, no matter what kind of climate, you have to practice personal hygiene, i.e. wash your hands often, cover your mouth when you sneeze or cough, and wear masks.

  • Can digital thermometers be 100% effective in detecting Covid-19 patients?

It may take the virus 1-14 days to incubate and cause symptoms like fever, so it cannot be used to identify asymptomatic patients.

  • Can UV bulbs use for disinfecting be used to kill Covid-19 on our body?

Don’t use UV bulbs on your hands or any part of the body because UV light can irritate your skin.

  • Can spraying alcohol or chlorine on your body kill the virus inside?

Besides not being able to kill the virus inside your body, it could damage clothes and other tissues like eyes and lips.

  • Can eating garlic prevent covid-19?

Though garlic has some anti-microbial properties, there is no evidence that it can prevent Covid-19.

  • Can Pneumonia vaccine prevent Covid-19?

This virus is new and different from other strains. We need a vaccine that is developed specifically. The research team is working on this through the support of the WHO.

  • Can rinsing your nose regularly with saline solution prevent Covid-19?

Evidence has indicated that rinsing your nose with saline solution can help us recover faster from the common cold, but cannot prevent infectious respiratory diseases or Covid-19.

  • Is there any drug that can prevent and treat Covid-19?

At present, no drug can prevent and treat the disease. Patients should receive proper and supportive care to alleviate the symptoms. WHO is accelerating research with all the partners to actively study the treatment for the disease.

References: WHO(World Health Organisation)