Way back in 1992, an immigrant from Ukraine came to the U.S. in search of some opportunity. This young teenager was accompanied by his mother and they’d barely had any money for their daily expenses. Due to the limited cash on hand, he used to save his old Soviet notebooks for schools and queued up with his mom for food stamps under government subsidy.

At the same time there was another guy who had lost a small fortune in the.com bubble and wasn’t close to finding something big. Now the friends have come together to disrupt the communication sector by merging a mobile messaging app that today has over 1.2 billion monthly active users with over 30 billion messages sent every day the friends. This journey is about Jan Koum and Brian Acton who founded the company together which is none other than the most popular mobile app currently in the world WhatsApp

Jan is no stranger to failure and as a founder who had to go through his fair share of reductions by top tech companies including the one that eventually bought their servers only to become the most valuable messaging platform on the planet.  

Jan was born in the rural areas of Ukraine this was during the Soviet era so being a Jewish and living in a rural area was definitely not easy. He lived in a house that did not even have electricity connection. Being in a country that mostly had a temperature below zero degrees, they didn’t even have hot water.

His parents also denied the usage of course because they were often tapped by the government. To worsen things more being financially unwell , they also had to go through a regularity of hardships as well. Hence, in an attempt to put an end to all the sufferings, Jan along with his mother and grandmothers decided to move to Mountain View, California in 1992. In the U.S. , they were helped by a social support program to get a small two-bedroom apartment.

During this time, Jan started learning computer network by reading manuals that he used to purchase from a used bookstore at the age of 16. He had also begun working as a cleaner at a grocery store while his mother worked as a babysitter. Just once, things began to look normal, another tragedy hit his life when his mother was diagnosed with cancer but he became more stronger and his adversities were only making him more resilient. In the next two years, he had fully trained himself all about computer networking and was all set to take the next step. This is when he gains a sudden interest in programming and got himself enrolled at San Jose State University along with that he also began working with Ernst & Young as a security tester.

After working there for roughly six Months, Jan got the biggest opportunity of his life where he got selected to work at Yahoo as an infrastructure engineer. Now this was when he was still studying at San Jose State University.

Yahoo Back then was just another start-up and was beginning to grow and since Jan loved what he was doing he dropped out of his college and moved ahead with Yahoo. However, the happiness was short-lived and his mother couldn’t out beat cancer for long and passed away in the year 2000. He was suddenly left all alone and that is when his friend from Ernst & young and Yahoo, Brian Acton helped him fight the loneliness by inviting Jan to his house for playing soccer. Together they went on to work with Yahoo for more than nine years. they got  to intake numerous amounts of priceless knowledge and experience. Later in January 2009,

Jan bought an iPhone and realized that the seven-month-old App Store was in the process of launching a whole new range of apps. This gave him a brilliant idea although the idea itself was at very nascent stages. They were very clear about three rules:

  • Their service would definitely not carry any advertiser.
  •  The service would have a satisfying experience and
  • Keeping in mind the privacy of their customers, their product would not store any messages.

Additionally it would also maintain to deliver the product without any gimmicks or signs with endless amount of readability and rich experience. Having said that, Jan quickly got the name WhatsApp incorporated on his birthday that is on 24th of February 2009 in California. Now, as the world progressed, they figured that WhatsApp kept crashing or getting stuck at a particular point, this went on for a long time. It built up a great amount of frustration. Jan at one point even lost hope and felt like giving up and started looking for a new job but Brian helped him to motivate and got his act together and asked him to invest a few more months. And finally a few months down the line, help came from Apple.

They launched their push notifications which used to pin their users whenever they were using the app. By August 2009,  WhatsApp had no significant growth. This time Jan persuaded Brian Acton to join the in.

Later, on October 2009, Brian contacted several old Yahoo buddies and got together a 250,000 dollars in seed funding. This made Brian to earn the title of co-founder and since then there was no stopping to this Tech phenomena.

By the early 2014, WhatsApp has witnessed humongous growth In its user base with millions of people across the globe using its messaging service. WhatsApp had never publicized or promoted itself anywhere and at organically growing numbers. By this time, it only had 55 employees over serving millions of people each day. Later the very next month in February 2014, Facebook declared that they were acquiring WhatsApp. It was the deal which is known to be one of the biggest acquisitions in the tech history.

Facebook acquired WhatsApp at a whooping 19 billion dollars and also offered a board member position to Jan in Facebook. Jan signed the Facebook take over contract at an unused building in Silicon Valley where he and his mother once queued for food stands in the city of Mountain View where WhatsApp was located!

Well the story of WhatsApp is yet another live example of innovation in true terms for everyone out there waiting for motivation. The journey of Jan Koum and Brian Acton is a lesson for every entrepreneur that capital jumping and marketing will not reap benefits, it is ultimately the product and service that automatically drives customers’  attraction without any need for paid publicity.

Well with billions of users addicted to WhatsApp style, it is undoubtedly a tech marvel of this era!!



Application Form, Eligibility, Syllabus Updjated On – December 13 2021 by the School Of Fashion Technology Common Entrance Exam will be conducted by the MKSSS’s School of Fashion Technology to provide admission in various Undergraduate and Postgraduate Diploma Design courses.

SOFT CET is conducted annually at the University Level. The exam is conducted in three stages which includes online test, Studio test/group discussion and personal
interview. Candidates are eligible to apply by online mode who passed class 12th or hold a minimum 2-year Diploma Degree with Class 10th. The candidates need to go through the complete article to get all the important details about SOFT CET 2022 including Application Form, Eligibility Criteria, Admit Card, etc. 

  • The application fee will be INR 3000 (for B.Design) and INR 4000 (For Industry Integrated Program with International Exposure). Check Application Process
  • The eligibility criteria for SOFT CET 2021 will be set up by the School of Fashion Technology. Check SOFT CET Eligibility
  • The exam will comprise of an Online Test (60 Marks), Studio Test/Group Discussion (140 Marks) and Personal Interview (50 Marks). 
  • As per SOFT CET Exam PatternIt will consist of 60 objective type questions (MCQs) and each question carries +1 marks. 
  • SOFT CET result will be declared at official website in May 2021.

SOFT CET 2021 Highlights Interested aspirants must go through the highlights of SOFT CET 2021 tabulated below:Conducting body School of Fashion Technology Exam Level University Exam Mode Online Stages of exam 3 – Online Test, Studio Test/ Group Discussion and Personal Interview Application Mode Online Courses B.Des, Diploma Course in Fashion Design, PG Course in FBDT and FBM

SOFT CET 2021 EligibilityThe eligibility criteria for SOFT CET 2021 will be set up by the School of Fashion Technology. Applicants must ensure that they meet the eligibility requirements before applying for the exam.The criteria for various courses are as stated below:B.DesApplicants should have passed or are appearing for class 12 exam from any stream, like Arts/ Commerce/ Science/ Home Science/ Minimum Competency Vocational Course (MCVC) including National Institute of Open Schooling (NIOS).Candidates who have Maharashtra State Board of Technical Education (MSBTE) or State Government Technical Education full time diploma of minimum 2 years after class 10 are also eligible for SOFT CET 2021.NRI and international aspirants can apply if they have an equivalent certificate from Association of Indian Universities (AIU), New Delhi.Fashion Design DiplomaStudents can apply for this course if they have passed class 12 exam in any stream including National Institute of Open Schooling (NIOS).PG aspirant should be a graduate from any stream (10+2+3 or equivalent) to be eligible to apply for admission.

SOFT CET 2021 Application Form

SOFT CET 2021 Application form is expected to be available online from November 15, 2020. The last date to apply for SOFT CET 2021 will be in April, 2021. Candidates can apply for SOFT CET 2021 by online mode only which will be available on the official website of the institute.

Candidates can apply for more than 1 course by submitting 2 or more application forms. Candidates can choose the time and date suitable to them and apply accordingly. Candidates can apply via online mode by following the simple steps stated below:

Step 1: Registration

  • To register for SOFT CET, applicants will be required to submit a few basic details such as Name, Date of Birth, Email-id, Mobile Phone Number, School last studied in, Test Centre, etc. and press Submit button.
  • Students must then proceed to upload scanned image of their recent, passport sized Photograph as per the specifications given on the page
  • The file should be in .jpeg format. Click on the Preview Tab to preview and verify the entire application form before ‘Final Submit’.

Step 2: Payment of Fees

  • Applicants then must proceed to pay the requisite fees which can be done through online mode.
  • Applicants must save the receipt of the transaction as proof of payment.

Step 3: Confirmation of Application

  • Candidates must print out their complete application form once the transaction is done. This page will be required for further rounds of admission.
  • After registration and successful payment of fees, a Username and Password will be provided to candidates which can be used for logging into the exam. 20 practice questions will also be provided to candidates to solve after registration.

SOFT CET 2021 Admit CardSOFT CET 2021 Admit Card will be issued to candidates who have successfully registered for the exam before the last date of registration i.e. April 2021. The admit card will be available on the official website of SOFT, Pune as the institute does not send any hardcopy of the admit card to any candidate by post.SOFT CET Hall ticket should be retained carefully as it has to be produced at the time of admission and it must be duly signed by the exam invigilator. It contains details about the individual such as the Name and Roll number, Date of SOFT CET 2021 and other details. It is an important document of the exam and no student will be allowed to enter into the exam hall without it. Follow these steps to download SOFT CET 2021 Admit CardLog on to the official website of SOFT.Go to the student’s login page. Enter username, password and security code given in the space provided. Click on ‘Login’.Admit card will appear. Save a soft copy and print it out.Participants must affix a recent, passport size photo on the admit card and carry a government issued photo ID (college ID card, PAN card, driving license, etc.) to the exam center for verification.

SOFT CET 2021 Exam PatternSOFT CET 2021 exam consists of 3 tiers – Online Test, Group Discussion/ Studio Test and Personal Interview. Candidates must note that all 3 stages of the entrance test are compulsory. The online test contains objective questions (MCQs) divided into 4 sections – Quantitative Aptitude, Verbal/ Non-verbal Reasoning, Analytical Ability and Creative Ability. Each section consists of 15 questions.Every question will be followed by 4 alternative options as answers, out of which participant will choose one that seems the most appropriate. The marking scheme is given below – Every correct answer will be awarded with +1 marks.No marks will be deducted if no response is indicated in the optical answer sheet against a question.Negative marking will not be applicable in the designing test.Mode of SOFT CET 2021 Online and OfflineNumber of questions 60Stages of exam 3Maximum marks 250 (Online Test- 60 marks, Studio Test/ Group Discussion- 140 marks and Personal Interview- 50 marks)Medium of language EnglishCheck SOFT CET 2021 Exam PatternSOFT CET 2021 SyllabusThe exam pattern will be similar to other state and national level exams for the particular courses. The exam will have questions which tests candidate’s creativity and design-related skills. The level of exam will be based on class 12th (10+2) or equivalent qualifying exam.

SOFT CET 2021 ResultSOFT CET 2021 Results will be declared on May 23, 2021(Tentative) at the official website of the institute. The result will be announced in the form of scorecard. Candidates will have to download their results by accessing their registered accounts.This can be done by following these few easy steps:Log on to the official website of SOFT, Pune.Click on the link related to ‘SOFT CET 2021 Result’.Aspirants will have to enter their username and password as given during registration. Click on ‘Submit’.The result will appear in the form of rank card. Download it and print it out for the further process of admission.SOFT, Pune will publish a merit list of candidates who qualify the exam on the website after the declaration of results. Applicants will have to send a scanned copy of their class 12 result or a screen-shot of the same and email it to admission@soft.ac.in as also cc it to admin@soft.ac.in.The candidature of the students will not be valid till the time the 12th Mark list is submitted and their name shall not appear in the merit list. The names of applicants will be enlisted in order of merit, according to ranks secured by them in SOFT CET 2021.NOTE: After declaration of the result candidate will be required to freeze their seat for admission within 4 days by sending e-mail to admission@soft.ac.in and cc it to admin@soft.ac.in. Failing to do this, may lead to losing of seat and will be allotted to waitlisted candidates.

Social media marketing

What is social media marketing?

Social media marketing means selling or promoting the products of the company by using social media.For example social medias like Facebook Twitter Instagram Pinterest etc.

Uses of social media marketing:-

* It is used to sell or promote the products in the world level.

* With a strong social media strategy and the ability to create engaging content, marketers can engage their audience

* social media marketing allow people to get what they want.


* Facebook advertising

* Twitter advertising

* Instagram advertising

* you tube advertising

* Pinterest advertising

* LinkedIn advertising.


* Grow your sales and your fanbase.

* Use customer generated content for ads (which perform better, too!).

* Better target new and regular customers so the waste can be reduced.


* The main disadvantage of social media marketing is highly rely on ads.

* No direct interaction with the people to solve problems.

* One of main issue is security and privacy policy.Many of us can be faced.


There is no better marketing strategy for selling and promoting products than social media advertising. No other strategies can deliver consistent, scalable, quality leads and customers from day one that can supplement any promotional marketing.

Then end…