ADIDAS

In the world of sneakers and sportswear, ADIDAS ranks two and Of course the number one is NIKE. According to Forbes, it is 68th biggest brand in the whole world. Their sales have been growing from the last five years and now ADIDAS has become a very big name.

How did ADIDAS became so big??

Most of the people who do sports or watch sports shows definitely know about ADIDAS. Even you know nothing about sports, there is a big chance that you know the name ADIDAS. You can take my example, I know a little about sports but I am familiar with the name ADIDAS. That’s how this name has become big within past years.

Like most companies, it didn’t start out big. In the 1920s, in a small town in Germany, Adi Dassler and his brother Rudolf Dassler started the company when they began producing shoes in their mother’s laundry room. At that time, it wasn’t even called ADIDAS yet it was called the Dassler brothers shoe factory. Now, obviously there’re numerous factors that are responsible for transforming that little business into the giant one that we know today.

There are three things that have made the greatest impact and are most responsible for their growth.

The First thing is a man named Jesse Owens. Jesse Owens was an American Athlete. In his time, he probably was the fastest man on the planet.

 In the 1936 ,Olympics held in Berlin, Germany. He won four gold medals and track events breaking records along the way. A very impressive performance. You know ,how in every Olympics there tends to be one or two people who become really famous and are just the star of the whole thing well in 1936, it was Jesse Owens.

These Olympics were in 1936 held in Germany, at the time the country was led by Adolf Hitler. He was planning for these Olympics to prove how the Aryan race was superior and obviously Jesse Owens ruined that Plan.

These Olympics took place in Germany and the Dassler Brothers shoe company was from Germany. Somehow, Adi Dassler convinced Jesse Owens to wear a pair of shoes during his historic races and it looks like he didn’t specifically target Owens rather he was just kind of trying to convince all the athletes but the one that paid off was Jesse Owens.

You can imagine the demand that it created for them and it really helped bring the small shoe company to the next level.

After the second world war, the two brothers that were running the company found it impossible to work together and they split apart.

Rudi left so that he can form his own shoe company. The company he started is now known as Puma that you probably know.

Adi stayed put and redesigned the existing company that’s where the name was changed to ADIDAS and he came up with the three stripe signature look and it really just started taking shape and to the company that we are familiar with today.

In 1954 World Cup final it’s been called the miracle in Bern that took place in Bern , Switzerland and showcased a very strong Hungarian team against the underdog team from West Germany. The game started with two early goals from Hungary which solidified their victory in the minds of many people but Hungary didn’t score for the rest of the game while Germany scored three times making them the winner by three to two. There were a lot of politics tied to this game as well. It was the second World Cup following the war. The first one was held in Europe since the war. It was held in Switzerland because they were neutral during the war and mostly unaffected. It involved a newly formed and weak German team.

The Winning German team was famously wearing ADIDAS shoes.

They called it “dassler boot” , with all its features that make it superior to the traditional boot.

You can imagine how being attached to such a big event like this could help the brand. The success with Jesse Owens was linked to the old brand before all the changes. So this helped bring the new brand into the mind of the public. It was where many people first saw their signature stripes and learn the name ADIDAS.

The third thing that I’d like to highlight may not be as significant as the first two but it’s worth mentioning Run DMC, it’s a really popular rap group from the 1980s. They were pioneers in the genre. They had a song called my adidas.

It was one of their most popular songs. They sang about how they wore adidas and they were known for wearing adidas.

Unlike the first two contributors to their success, this one started independent from adidas meaning Run DMC wasn’t approached by them to create the song or anything like that.

They made it on their own. The story goes that they invited an Adidas executive to one of their concerts and before they sang their song, they asked the crowd to raise their Adidas sneakers in the air and thousands of people did it showing the executive how influential they were.

It motivated them to sign Run DMC to an Endorsement  deal which is said to be the first-ever endorsement deal in rap.

Here we have a popular rap group singing about them and wearing them not just the shoes a head to toe adidas and they were obviously influencing their fans to buy them or at the very least familiarizing them with the brand.

All three of these contributors have something in common. It was someone famous and influential wearing their shoes which is a very common practice for companies like these.

ADIDAS continues to be reliant on their marketing and continues to be aggressive with this type of marketing a few years ago they had a big campaign labelled “Impossible Is Nothing” involving David Beckham and Muhammad Ali .

Today they have some of the top athletes in each sport signed to endorsement deals.

For soccer, they have Lionel Messi. For Basketball, they have James Harden. For Football, they have Aaron Rodgers. For baseball ,they have Kris Bryant.

Almost half of their marketing budget every year goes to paying all these players from different sports to wear and endorse their shoes.

Today, ADIDAS is the largest sportswear manufacturer in whole Europe and the second largest in the world with nearly 20 billion Euros in annual revenue!!

SUBHASH CHANDRA BOSE

INTRODUCTION:

Subhash Chandra Bose
SUBHASH CHANDRA BOSE
Subhash Chandra Bose is fondly remembered as one of the greatest freedom fighters of India, and popularly known by the name of ‘Netaji’ (Respected Leader). He was strongly influenced by Swami Vivekananda’s teachings, and also believed that the Bhagavad Gita was a great source of inspiration for the struggle against the British. Bose was an Indian nationalist, and a prominent figure of the Indian independence movement. He was superior head for Indian National Army during World War II. He always pitched for complete and unconditional independence of India from the British Rule.

CHILDHOOD:

Subhash Chandra Bose was born to Prabhavati Devi and Janakinath Bose on January 23 in 1897 in Odisha. He took admission into the Protestant European School which was run by the Baptist Mission. He did B A in Philosophy from the Presidency College in Calcutta, and was later expelled for assaulting Professor for the latter’s anti-India remarks. After the incident, Bose was considered as one of the rebel-Indians.During his college days, he gradually developed nationalistic temperament, and became socially and politically aware.

POLITICAL LIFE:



18 Subhash Chandra Bose Books Which Prove Massively Impactful
THE GREAT FREEDOM FIGHTER
After a few years, Bose returned to India as he resigned from his civil service job in April 1921, and later joined the Indian National Congress to fight for the independence of India. Subhash Chandra Bose started the newspaper known as ‘Swaraj’, and took charge of publicity for the Bengal Provincial Congress Committee. In 1923, Bose was elected as the President of All India Youth Congress and as the Secretary of Bengal State Congress. He was also editor of the newspaper called ‘Forward’, founded by his mentor Chittaranjan Das, and he served as the CEO of the Calcutta Municipal Corporation. By December 1927, Bose was appointed as the General Secretary of the INC.

In November 1934, he wrote the first part of his book ‘The Indian Struggle’, which was about nationalism and India’s independence movement during 1920–1934, but the British government banned the book. By 1938, he agreed to accept nomination as the Congress President, and presided over the Haripur session. However, due to his strong differences with Mahatma Gandhi and Jawaharlal Nehru, he resigned in 1939.

ROLE IN INDIAN INDEPENDENCE:

S C Bose was always in favour of armed revolution in order to expel the Britishers from India. During the time when the Second World War took place, Bose form the Indian National Army (INA) with the help of the Imperial Japanese Army, and also founded an Indian Radio Station called ‘Azad Hind Radio’.

A few years later, he travelled to Japan, where more soldiers and civilians joined the INA. Even when faced with military reverses, Bose was able to maintain support for the Azad Hind movement. In Europe, S C Bose sought help from Adolf Hitler and Benito Mussolini for the liberation of India. Bose had struck an alliance with Japan and Germany as he felt that his presence in the East would help India in the freedom struggle against the British.

MEMORIAL

Bose was featured on the stamps in India from 1964, 1993, 1997, 2001, 2016 and 2018.Bose was also featured in ₹2 coin in 1996 and 1997, ₹ 75 coin in 2018and ₹125 coin in 2021. Netaji Subhash Chandra Bose international Airport at Kolkata, Netaji Subhash Chandra Bose Island, formerly Ross Island and many other institutions in India are named after him. On 23 August 2007,Japanese Prime minister visited the Subhas Chandra Bose memorial hall in Kolkata. Abe said to Bose’s family “The Japanese are deeply moved by Bose’s strong will to have led the Indian Independence Movement from British rule. Netaji is a much respected name in Japan.

In 2021, the Government of India declared 23 January as Parakram Divas to commemorate the birth anniversary of Subhas Chandra Bose. Political party, Trinamool Congress and the All India Forward Bloc demanded that the day should be observed as DESHPREM Divas.

*****MY HERO IS SUBHAS CHANDRA BOSE THIS ARTICLE IS DEDICATED TO YOU*****

“JAI HIND” this slogan is said by Subhas Chandra Bose .

The end…

Stephen Hawking’s final theory of black holes -The Hawking radiation

When a massive star dies, it leaves a small but dense remnant core in its wake. If the mass of the core is more than 3 times the mass of the sun, the force of gravity overwhelms all other forces and a black hole is formed. Imagine the size of a star is 10 times more massive than our sun being squeezed into a sphere with a diameter equal to the size of New York City. The result is a celestial object whose gravitational field is so strong that nothing, not even light can escape it. The history of black holes was started with the father of all physics, Isaac Newton. In 1687, Newton gave the first description of gravity in his publication, Principia mathematica, that would change the world.

Then 100 years later, John Michelle proposed the idea that there could exist a structure that would be massive enough and not even light would be able to escape its gravitational pull. In 1796, the famous French scientist Pierre-Simon Laplace made an important prediction about the nature of black holes. He suggested that because even the speed of light was slower than the escape velocity of black hole, the massive objects would be invisible. In 1915, Albert Einstein changed physics forever by publishing his theory of general relativity. In this theory, he explained space time curvature and gave a mathematical description of a black hole. And in 1964, john wheeler gave these objects the name, the black hole.


The Gargantua in Interstellar is an incredibly close representation of an actual black hole
In classical physics, the mass of a black hole cannot decrease; it can either stay the same or get larger, because nothing can escape a black hole. If mass and energy are added to a black hole, then its radius and surface area also should get bigger. For a black hole, the radius is called the Schwarzschild radius. The second law of thermodynamics states that, an entropy of a closed system is always increases or remains the same. In 1974, Stephen hawking– an English theoretical physicists and cosmologist, proposed a groundbreaking theory regarding a special kind of radiation, which later became known as hawking radiation. So hawking postulated an analogous theorem for black holes called the second law of black hole mechanics that in any natural process, the surface area of the event horizon of a black hole always increase, or remains constant. It never decreases. In thermodynamics, black bodies doesn’t transmit or reflect any radiation, it only absorbs radiation.

When Stephen hawking saw these ideas, he found the idea of shining black holes to be preposterous. But when he applied the laws of quantum mechanics to general relativity, he found the opposite to be true. He realized that stuff can come out near the event horizon. In 1974, he published a paper where outlined a mechanism for this shine. This is based on the Heisenberg uncertainty Principe. According to the principle of quantum mechanisms, for every particle throughout the universe, there exists an antiparticle. These particles always exist in pairs, and continually pop in and out of existence everywhere in the universe. Typically, these particles don’t last long because as soon as possible and its antiparticle pop into existence, they annihilate each other and cease to exist almost immediately after their creation.

In the event horizon that the point which nothing can escape its gravity. If a virtual particle pair blip into existence very close to the event horizon of a black hole, one of the particles could fall into the black hole while the other escapes. The one that falls into the black hole effectively has negative energy, which is, in Layman’s terms, akin to subtracting energy from the black hole, or taking mass away from the black hole. The other particle of the pair that escapes the black hole has positive energy, and is referred to as hawking radiation.

The first-ever image of a black hole by the Event Horizon Telescope (EHT), 2019
Due to the presence of hawking radiation, a black hole continues to loss mass and continues shrinking until the point where it loses all its mass and evaporates. It is not clearly established what an evaporating black hole would actually look like. The hawking radiation itself would contain highly energetic particles, antiparticles and gamma rays. Such radiation is invisible to the naked eye, so an evaporating black hole might not look like anything at all. It also possible that hawking radiation might power a hadronic fireball, which could degrade the radiation into gamma rays and particles of less extreme energy, which would make an evaporating black hoe visible. Scientists and cosmologists still don’t completely understand how quantum mechanics explains gravity, but hawking radiation continues to inspire research and provide clues into the nature of gravity and how it relates to other forces of nature.

The end…