Marvel cinematic series is the most successful series that have been ever made. The Endgame was the highest grossing movie of all the times. The critiques and the audience both like them.
It has experienced both rise and fall to reach to the place where Marvel is standing now.
It is the time of 1930s when the comics were used to be very popular before Marvel ever existed. In 1938, action comics number 1 was published exposing the world to the superman with the cliché superman suit consisting red and blue colours in it.
It was a huge financial success as people start looking at comic books with a huge business potential. Martin Goodman who was involved in publishing business. A company named Funnies Inc. which had the talented artists and writers working on the comic books approached Goodman for the publishing and the marketing purposes. Goodman saw potential in the comic industry , so he agreed to this proposal.
The first comic book that got published under that agreement was none other than Marvel Number 1. This comic was such a success that made Goodman to be motivated enough to make a company fully devoted to comics that was called “Timely Productions”.
The rise of the Marvel can be seen when the productions made the comic targeting world war 2. The comic was called “ Captain America” where on the cover he was punching Adolf Hitler right on the face.
Nevertheless, It was hilarious to see Captain America punching him tho..
This comic was published months before the phase where U.S. entered in the war. This content intrigued the older generation, even the people from the military was reading that comic..
The war was huge contributor to the success of this company and to the comic books as well. Their first fall happened when the war ended and people took no longer interest in the superheroes they introduced. Eventually, the sales went down.
In 1961, Stan Lee who was working in the company since his teens created “The Fantastic Four”. It marked the beginning of the first era for the company and shaped the marvel to what we know them as today.
The characters that he designed were not flawless at all, they were quite relatable. All the characters like Spider man and Incredible Hulk made the marvel universe. These characters were standing under the marvel name.
In 2009, Marvel was acquired by Disney for around $4 billion for both cash and stock. The motivation behind this acquisition was to buy all of their characters and rights to make movies. In 2005, Marvel studios was made to make the profits and to have all the characters together on a single floor. Since then, they have been creating movies which attracted loads of audience from all around the world that would go crazy over the characters named Iron Man, Thor and Black Widow etc..