The practice of attracting new clients or consumers to your products and services is known as marketing. “Process” is the important word in this definition. Marketing entails conducting market research, advertising, selling, and disseminating your goods or services.
This field examines the commercial management of firms in order to attract, gain, and keep consumers by meeting their desires and requirements and creating brand loyalty.
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Marketing Definition Index
The Marketing 4 Ps
What Does Marketing Mean to Your Company?
Various Marketing Techniques
The Evolution of Marketing
The action or business of promoting and selling items or services, including market research and advertising, is defined as marketing. Today, marketing is an important part of every company’s or organization’s growth plan. As they attempt to advertise themselves and improve sales of their product or service, many businesses adopt marketing strategies without even recognising it. Marketing is one of the most important components of company nowadays.
When questioned, most people have no idea what marketing is and interpret it as selling or promoting. While these responses are not incorrect, they are merely a component of the marketing process.
The greatest thing to do is build your product or service on the requirements and motivations of customers, as well as how the product will benefit them, rather than the object’s physical traits or attributes.
Place. Strategic merchandising sites might range from an internet store to a network of physical outlets spread over several cities or nations. The purpose of the distribution strategy is to give potential customers easy access to your products/services while also providing a pleasant shopping experience.
What type of customer do you want to appeal to, and how much money do they have? Do you want to go for the high-end or the mainstream market?
The financial objectives of the firm.
What is the pricing of the competition’s items, and are there any suitable product substitutes?
Fashions and fads.
Increasing your pricing to offer the impression of higher quality.
What Does Marketing Mean to Your Company?
Marketing may benefit your company in a variety of ways, but let’s look at a few of the most important.
- Raising Brand Awareness
This is important because it gets people acquainted with your brand and the products or services you provide. It also makes you memorable to customers who can begin to trust your brand, become loyal clients, and tell their network about you.
- Generating Traffic
Growing the number of visitors to your site means getting more qualified leads (lead scoring can help determine this) and ultimately increasing your sales. An effective marketing strategy will help you through this process.
- Increasing Revenue
Every business want to increase their sales and marketing can help achieve this goal through a variety of strategies like optimizing your website and SEO, creating email campaigns, performing A/B tests to pinpoint the best strategy for you, and much more.
- Building Trust in Your Brand
Creating a high level of trust in your brand leads to customer loyalty and repeat purchases. This not only increases revenue but also leads to great reviews both online and by word of mouth, which is still one of the most effective types of promotion.
- Tracking Your Metrics
Metric are incredibly helpful when it comes to creating your marketing strategy. They not only drive the strategy and help track its progress, but also inform what can be adapted or adjusted to continually optimize your campaigns.
Different Marketing Strategies
Marketing is not just one single strategy, but rather a combination of many different techniques and tactics. Below we’ve listed some essential marketing strategies that you should know about. Click on the red links to learn more about each of these strategies.
Marketing Plan: Discover what a marketing plan is, why you need to design one, and the keys to creating a strong plan. Without a marketing plan, a company or brand can’t reach its goals.
Digital Marketing: Digital marketing is the discipline of marketing which focuses on developing a strategy solely within the digital environment.
Direct Marketing: Direct marketing is a type of campaign based on direct, two-way communication that seeks to trigger a result from a specific audience.
Email Marketing: Email Marketing is one of the most profitable and effective techniques in terms of return. Naturally, it consists of sending emails to your audience, but make sure to define your segments well in order to be effective.
Mobile Marketing: Mobile Marketing is a broad concept which brings together all marketing campaigns and actions focused exclusively on mobile platforms and applications (i.e. smartphones and tablets).
Viral Marketing: Having something go viral is every company’s dream. Viral Marketing spreads from one person to the next and is capable of going incredibly far incredibly fast.
Performance Marketing: Performance Marketing is a methodology which applies various marketing methods and techniques and guarantees advertisers that they only have to pay for achieved results.
Inbound Marketing: This methodology focuses on creating valuable content to attract qualified web traffic and work towards the final sale.
Don’t forget that the most important step which is starting your own marketing strategy! If you’re looking to launch (or relaunch) a product or service, we would be happy to offer our expertise. We would be thrilled to be your partner and help you attract visits, fully optimize your campaigns, and get the best ROI!
The History of Marketing
Do you know how marketing has evolved over time?
Not too long ago, marketing mostly consisted of outbound marketing, which meant chasing potential customers with promotions without really knowing if that person was interested in purchasing. Thanks to the digital transformation and the rise of new communication channels, marketing has drastically changed over the years.
To understand how marketing has changed, let’s take a look at this timeline HubSpot has assembled showcasing the innovations of this industry.
1450-1900: Printed Advertising
1450, Gutenberg invents the printing press. The world of books and mass copies is revolutionized.
1730, the magazine emerges as a means of communication.
1741, the first American magazine is published in Philadelphia.
1839, posters become so popular that it becomes prohibited to put them in London properties.
1920-1949: New Media
1922, radio advertising begins.
1933, more than half of the population in the United States (55.2%) has a radio in their home.
1941, television advertising begins. The first advertisement was for Bulova watches and reached 4,000 homes that had television.
1946, more than 50% of the homes in the United States already had a telephone.
1950-1972: Marketing is Born and Grows
1954, for the first time revenue from television advertising surpasses revenue from radio and magazine ads.
Telemarketing grows as a means of contacting buyers directly.
1972, print media suffers an exhaustion of the outbound marketing formula.
1973-1994: The Digital Era Flourishes
1973, Martin Cooper, a Motorola researcher, makes the first call through a cell phone.
1981, IBM launches its first personal computer.
1984, Apple introduces the new Macintosh.
1990-1994, major advances in 2G technology, which would lay the foundation for the future explosion of mobile TV.
1994, the first case of commercial spam through e-commerce is produced.
1995-2020: The Era of Search Engines and Social Media
1995, the Yahoo! and Altavista search engines are born.
1995-1997, the concept of SEO is born.
1998, Google and MSN launch new search engines.
1998, the concept of blogging arises. By mid-2006, there are already 50 million blogs worldwide.
2003-2012, the era of inbound marketing begins.
2003-2004, three social networks are launched: LinkedIn, MySpace and Facebook.
2005, the first video is posted on YouTube
2006, Twitter is born.
2009, Google launches real time searches.
2010, 90% of all American households have a cell phone. Instagram is created in October 10.
Young people between the ages of 13 and 24 spend 13.7 hours on the Internet, compared to 13.6 hours watching television.
2011, Snapchat is created, driving even more young users to their phones and fueling the social media app craze.
2012, there are already 54.8 million tablet users.
2014, the rise of influencer marketing begins. Users and brands alike begin to realize the power of social media users with large followings. Marketing tools for Instagram and other platforms abound
2014, for the first time ever mobile usage outweighs desktop usage. More users are checking social media, reading emails, and making purchases on their phones.
2015-2016, big data and marketing automation are explored and used more robustly to advertise to users.
2018, video marketing continues to grow, especially with Instagram’s launch of IGTV. Video content is no longer just limited to YouTube and Facebook.
2019-2020, Move over millennials! Gen Z is the new focus and they have a hot new app: TikTok.
It will be interesting to see where marketing continues to grow. With new world events, like the COVID-19 crisis of 2020 causing millions of people to stay in doors, social media and marketing trends are sure to change, and we’ll be right here to track them.
Cyberclick’s View on Marketing
Marketing is any strategy or action which can help a company achieve their goals, increase their sales and profits, and/or have improved brand perception.
Here at Cyberclick, we live and breathe marketing and advertising; it’s in our DNA!
We are experts in attracting users to our clients’ websites or landing pages through marketing acquisition.
Cyberclick is a performance marketing agency. We analyze each new project we get and, if we see it as viable, we can ensure certain results according to a client’s goals. You might be thinking, “what’s so special about performance marketing?” The special thing is that a client only pays when results are achieved!
How Can We Help You?
We will assess how to best optimize your digital marketing strategy and how to best distribute your budget across all channels.
We keep track of everything and exceed expectations.
We have an analytic vision and react in the shortest possible time.
We are always testing. We guarantee the best impact by thoroughly studying each campaign and/or ad, carrying out multiple tests in order to find which factors work best, and continually optimizing your digital marketing plan.
We will increase the number of users who are happy with both your company and the experience they have had with you.
Thanks to technology and artificial intelligence, we continually analyze results in real time.