MARKETING MANIA

The practice of attracting new clients or consumers to your products and services is known as marketing. “Process” is the important word in this definition. Marketing entails conducting market research, advertising, selling, and disseminating your goods or services.

This field examines the commercial management of firms in order to attract, gain, and keep consumers by meeting their desires and requirements and creating brand loyalty.

Do you want to know what the most important digital marketing trends will be in 2022? Discover our top 222 trends and forecasts in our free booklet!
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Marketing Definition Index

The Marketing 4 Ps

What Does Marketing Mean to Your Company?

Various Marketing Techniques

The Evolution of Marketing

The action or business of promoting and selling items or services, including market research and advertising, is defined as marketing. Today, marketing is an important part of every company’s or organization’s growth plan. As they attempt to advertise themselves and improve sales of their product or service, many businesses adopt marketing strategies without even recognising it. Marketing is one of the most important components of company nowadays.

When questioned, most people have no idea what marketing is and interpret it as selling or promoting. While these responses are not incorrect, they are merely a component of the marketing process.

The greatest thing to do is build your product or service on the requirements and motivations of customers, as well as how the product will benefit them, rather than the object’s physical traits or attributes.

Place. Strategic merchandising sites might range from an internet store to a network of physical outlets spread over several cities or nations. The purpose of the distribution strategy is to give potential customers easy access to your products/services while also providing a pleasant shopping experience.

What type of customer do you want to appeal to, and how much money do they have? Do you want to go for the high-end or the mainstream market?

The financial objectives of the firm.

What is the pricing of the competition’s items, and are there any suitable product substitutes?

Fashions and fads.

Increasing your pricing to offer the impression of higher quality.

What Does Marketing Mean to Your Company?

Marketing may benefit your company in a variety of ways, but let’s look at a few of the most important.

  1. Raising Brand Awareness

This is important because it gets people acquainted with your brand and the products or services you provide. It also makes you memorable to customers who can begin to trust your brand, become loyal clients, and tell their network about you.

  1. Generating Traffic

Growing the number of visitors to your site means getting more qualified leads (lead scoring can help determine this) and ultimately increasing your sales. An effective marketing strategy will help you through this process.

  1. Increasing Revenue

Every business want to increase their sales and marketing can help achieve this goal through a variety of strategies like optimizing your website and SEO, creating email campaigns, performing A/B tests to pinpoint the best strategy for you, and much more.

  1. Building Trust in Your Brand

Creating a high level of trust in your brand leads to customer loyalty and repeat purchases. This not only increases revenue but also leads to great reviews both online and by word of mouth, which is still one of the most effective types of promotion.

  1. Tracking Your Metrics

Metric are incredibly helpful when it comes to creating your marketing strategy. They not only drive the strategy and help track its progress, but also inform what can be adapted or adjusted to continually optimize your campaigns.

Different Marketing Strategies

Marketing is not just one single strategy, but rather a combination of many different techniques and tactics. Below we’ve listed some essential marketing strategies that you should know about. Click on the red links to learn more about each of these strategies.

Marketing Plan: Discover what a marketing plan is, why you need to design one, and the keys to creating a strong plan. Without a marketing plan, a company or brand can’t reach its goals.

Digital Marketing: Digital marketing is the discipline of marketing which focuses on developing a strategy solely within the digital environment.

Direct Marketing: Direct marketing is a type of campaign based on direct, two-way communication that seeks to trigger a result from a specific audience.

Email Marketing: Email Marketing is one of the most profitable and effective techniques in terms of return. Naturally, it consists of sending emails to your audience, but make sure to define your segments well in order to be effective.

Mobile Marketing: Mobile Marketing is a broad concept which brings together all marketing campaigns and actions focused exclusively on mobile platforms and applications (i.e. smartphones and tablets).

Viral Marketing: Having something go viral is every company’s dream. Viral Marketing spreads from one person to the next and is capable of going incredibly far incredibly fast.

Performance Marketing: Performance Marketing is a methodology which applies various marketing methods and techniques and guarantees advertisers that they only have to pay for achieved results.

Inbound Marketing: This methodology focuses on creating valuable content to attract qualified web traffic and work towards the final sale.

Don’t forget that the most important step which is starting your own marketing strategy! If you’re looking to launch (or relaunch) a product or service, we would be happy to offer our expertise. We would be thrilled to be your partner and help you attract visits, fully optimize your campaigns, and get the best ROI!

The History of Marketing

Do you know how marketing has evolved over time?

Not too long ago, marketing mostly consisted of outbound marketing, which meant chasing potential customers with promotions without really knowing if that person was interested in purchasing. Thanks to the digital transformation and the rise of new communication channels, marketing has drastically changed over the years.

To understand how marketing has changed, let’s take a look at this timeline HubSpot has assembled showcasing the innovations of this industry.

1450-1900: Printed Advertising

1450, Gutenberg invents the printing press. The world of books and mass copies is revolutionized.

1730, the magazine emerges as a means of communication.

1741, the first American magazine is published in Philadelphia.

1839, posters become so popular that it becomes prohibited to put them in London properties.

1920-1949: New Media

1922, radio advertising begins.

1933, more than half of the population in the United States (55.2%) has a radio in their home.

1941, television advertising begins. The first advertisement was for Bulova watches and reached 4,000 homes that had television.

1946, more than 50% of the homes in the United States already had a telephone.

1950-1972: Marketing is Born and Grows

1954, for the first time revenue from television advertising surpasses revenue from radio and magazine ads.

Telemarketing grows as a means of contacting buyers directly.

1972, print media suffers an exhaustion of the outbound marketing formula.

1973-1994: The Digital Era Flourishes

1973, Martin Cooper, a Motorola researcher, makes the first call through a cell phone.

1981, IBM launches its first personal computer.

1984, Apple introduces the new Macintosh.

1990-1994, major advances in 2G technology, which would lay the foundation for the future explosion of mobile TV.

1994, the first case of commercial spam through e-commerce is produced.

1995-2020: The Era of Search Engines and Social Media

1995, the Yahoo! and Altavista search engines are born.

1995-1997, the concept of SEO is born.

1998, Google and MSN launch new search engines.

1998, the concept of blogging arises. By mid-2006, there are already 50 million blogs worldwide.

2003-2012, the era of inbound marketing begins.

2003-2004, three social networks are launched: LinkedIn, MySpace and Facebook.

2005, the first video is posted on YouTube

2006, Twitter is born.

2009, Google launches real time searches.

2010, 90% of all American households have a cell phone. Instagram is created in October 10.

Young people between the ages of 13 and 24 spend 13.7 hours on the Internet, compared to 13.6 hours watching television.

2011, Snapchat is created, driving even more young users to their phones and fueling the social media app craze.

2012, there are already 54.8 million tablet users.

2014, the rise of influencer marketing begins. Users and brands alike begin to realize the power of social media users with large followings. Marketing tools for Instagram and other platforms abound

2014, for the first time ever mobile usage outweighs desktop usage. More users are checking social media, reading emails, and making purchases on their phones.

2015-2016, big data and marketing automation are explored and used more robustly to advertise to users.

2018, video marketing continues to grow, especially with Instagram’s launch of IGTV. Video content is no longer just limited to YouTube and Facebook.

2019-2020, Move over millennials! Gen Z is the new focus and they have a hot new app: TikTok.

It will be interesting to see where marketing continues to grow. With new world events, like the COVID-19 crisis of 2020 causing millions of people to stay in doors, social media and marketing trends are sure to change, and we’ll be right here to track them.

Cyberclick’s View on Marketing

Marketing is any strategy or action which can help a company achieve their goals, increase their sales and profits, and/or have improved brand perception.

Here at Cyberclick, we live and breathe marketing and advertising; it’s in our DNA!

We are experts in attracting users to our clients’ websites or landing pages through marketing acquisition.

Cyberclick is a performance marketing agency. We analyze each new project we get and, if we see it as viable, we can ensure certain results according to a client’s goals. You might be thinking, “what’s so special about performance marketing?” The special thing is that a client only pays when results are achieved!

How Can We Help You?

We will assess how to best optimize your digital marketing strategy and how to best distribute your budget across all channels.

We keep track of everything and exceed expectations.

We have an analytic vision and react in the shortest possible time.

We are always testing. We guarantee the best impact by thoroughly studying each campaign and/or ad, carrying out multiple tests in order to find which factors work best, and continually optimizing your digital marketing plan.

We will increase the number of users who are happy with both your company and the experience they have had with you.

Thanks to technology and artificial intelligence, we continually analyze results in real time.

COMMUNICATION IS KEY

Communication is defined as the interchange of information or the transfer of information, ideas, or thinking from one person to another or from one end to the other. Communication, according to McFarland, is “a process of meaningful contact among human beings.” It is, more particularly, the process through which human beings sense meanings and come to understandings.” “An interchange of information, ideas, views, or emotions by two or more individuals,” Newman and Summer defined communication.

The process of conveying information from one person to another is known as communication. The goal of communication is to convey information. Whatever one wishes to communicate with another person must be properly understood by him, otherwise the communication’s objective will be thwarted.

Communication in an organisation enables the flow of information and understanding across various individuals and departments by utilising a variety of mediums and networks. This flow of information is critical for management effectiveness and decision-making in general, and for the human resource manager in particular, since he must communicate with department managers, employees and workers, and trade union leaders.

As a result, communication aids in better understanding others, reducing misunderstandings and promoting clarity in thinking and speech. People are also educated as a result of it. Interpersonal, intrapersonal, interdepartmental, and intra-organizational communication can be written or spoken, formal or informal, upward, downward, horizontal, diagonal, interpersonal, intrapersonal, interdepartmental, and intra-organizational.

People become more connected as a result of communication. Communication is a crucial management function that is intertwined with all other management responsibilities. It closes the gap between people and groups by facilitating the exchange of information and understanding. The most important part of communication is information. It is the data that is sent, received, investigated, analysed, interpreted, and saved. As a result, the manager must set out time to gather, evaluate, and retain data for decision-making and day-to-day operations.

The goal of communication is for management to get things done via others. People in the organisation should be educated on how to complete the tasks entrusted to them in the most efficient manner feasible. In any organisation, communication is critical.

1. Information Flow: Important data must flow continually from top to bottom and vice versa. Employees at all levels must be kept informed on the organization’s goals and other happenings. It is important to ensure that no one gets mislead. The information should be delivered to the employee in a language that he or she can comprehend. It is best to avoid using complex terms. Through the appropriate person, the correct information should reach the right person at the right time.

2. Collaboration: The actions of all employees in the organisation may be coordinated through communication in order to achieve the organization’s objectives. The core of teamwork is the synchronisation of all personnel’s activities.

3. Learning Management Skills: Communication promotes the flow of information, ideas, beliefs, perceptions, advice, opinion, commands, and instructions, among other things, in both directions, allowing managers and other supervisory employees to acquire managing skills from others’ experience. The sender’s experience is represented in the communication, and the person on the receiving end can learn from it by studying and interpreting it.

4. Preparing People to Accept Change: Proper and effective communication is a vital instrument in the hands of any organization’s management to bring about general change in the policies, methods, and work culture of the organisation, as well as to get employees to accept and respond favourably.

5. Fostering Positive Human Relations: Managers, workers, and other employees communicate with one another to share their ideas, opinions, and impressions. This allows them to better comprehend one other. They are aware of the hardships that their coworkers experience at work. As a result, the organization’s human interactions are improved.

6. Encouragement of subordinates’ ideas: On particular moments on any work, communication allows inviting and encouraging suggestions from subordinates. This will help you think more creatively. Honoring subordinates’ ideas will drive them to work harder and establish a sense of belonging to the organisation. It will give them the confidence to share information with their bosses without reluctance. It will give them the confidence to share information with their bosses without reluctance. Managers must be aware of their subordinates’ ideas, thoughts, remarks, responses, and attitudes, and subordinates should be aware of the same from their departments’ lowest level workers. Communication is Crucial: Effective communication is essential for effective management and improved labour relations. In today’s world, the rise of telecommunications and information technology, as well as increased competitiveness and complexity in production, have raised the importance of communication in large and small businesses of all sizes and types. A business CEO must be able to successfully interact with his superiors, departmental colleagues, and subordinates.

Principles of Communication:

Lack of effective communication renders an organisation handicapped. So to have effective communication certain principles are to be followed.

They are as follows:

1. Clarity: The principle of clarity means the communicator should use such a language which is easy to understand. The message must be understood by the receiver. The words used should be simple and unambiguous. The language should not create any confusion or misunderstanding. Language is the medium of communication; hence it should be clear and understandable.

2. Adequacy and Consistency: The communicator must carefully take into account that the information to be communicated should be complete and adequate in all respect. Inadequate and incomplete message creates confusion and delays the action to be taken The appropriate data must be in line with the organization’s goals, strategies, rules, and processes. The inconsistency of the message may cause mayhem and distort business objectives.

3. Integration: The concept of integration states that the efforts of the organization’s human resources should be merged toward the attainment of corporate objectives through communication. The goal of communication is to achieve a certain goal. The purpose of communication should be to coordinate the activities of employees at work in order to achieve corporate objectives.

4. Cost: Unnecessary communication system utilisation will increase costs. The communication system must be used effectively and in a timely manner, that is, when it is required. It is possible to achieve economy in the usage of communication systems in this way.

5. Feedback: If the recipient does not provide feedback, the objective of communication is destroyed. The purpose of communication is fulfilled when the receiver confirms receipt of the message in its proper perspective. Only in the event of written correspondence and communications sent over messengers is feedback required. In the event of spoken communication, the feedback is available right away.

6. Communication Network: A communication network is the path via which information travels from a sender or communicative to a receiver or communicate. This network is necessary for effective communication. The availability of a suitable network will also affect management performance.

7. Attention: The message conveyed must capture the receiver’s attention and motivate him to take appropriate action. The effective, truthful, and timely manager is successful in bringing his employees’ attention to what he is saying

Pricing Strategies to meet your Business Goals

Pricing strategies are used to determine the cost of goods and services. The factors that are used to determine the price of a product or a service are demand for the product, cost of goods sold, consumer behavior and market conditions. Business owners can determine the right pricing strategy based on goals of the business, for example whether their goal is to maximize profits, gain market share or reduce the inventory.

Types of Pricing Strategies

  1. Penetration Pricing
    Penetration Pricing is a pricing strategy to gain market share. In this strategy, a business tries to gain market share by entering the market by keeping the prices for their products or services lower than that of competitors. This helps the business to build customer base. In this pricing strategy, a business will incur losses initially but if they are able to build a loyal customer base, they can rise their prices to cover up the costs.
  2. Skimming Pricing
    Skimming Pricing is a pricing strategy in which a business keeps highest price for their products or services and reduces the prices overtime. When the demand for first customers are satisfied and competition enters the market, the business lowers it price to attract new segment of customers. Businesses that sell high-tech or novelty products typically use price skimming.
  3. High-low Pricing
    High-low Pricing is a common retail pricing strategy where a product or sometimes a service is introduced at higher prices in the market when the demand is high and when the product becomes less desirable, it is sold at discount or through clearance sales. Retail businesses that sell seasonal products use a high-low strategy.
  4. Premium Pricing
    Premium Pricing Strategy is used by businesses when prices are set higher than the competitors because of the perceived value, quality or luxury of the product. Usually, premium prices are set by businesses who have a positive brand perception in the market, because of this customers are willing to pay high prices for their product. For example- Rolex watches
  5. Psychological Pricing
    Psychological Pricing is a pricing strategy in which businesses keep prices slightly lower than the whole number. For example, keeping price of a product 499 rupees instead of 500. This pricing is done on the belief that customers don’t round up these prices, so they treat them as lower prices than they really are. Mostly, retail and restaurant businesses employ this method.
  6. Bundle Pricing
    Bundle Pricing is a pricing strategy in which companies package separate products together and offer them at reduced price. Competitive bundling is an excellent way for you to push more product, stand out from the crowd, and connect with your audience in an intriguing way. With the help of Bundle Pricing, customers are able to discover more products which they didn’t plan to initially.
  7. Competitive Pricing
    Competitive Pricing is a pricing strategy in which prices are set based on the market rate. The price for a product or service is determined based on the prevailing prices in the industry which helps the business stay competitive. A business can price the product up or below the market rate as long as it is still in the range of competitors in the industry.
  8. Cost- Plus Pricing
    Cost- Plus Pricing is a pricing strategy in which a business charges a fixed percentage above the cost to determine the final price. A business can decide on the markup percentage by determining how much profit a business wants from each product sold. A pizza shop adds up the cost of its ingredients and labor, then sets the pizza price to receive a 20% profit margin.
  9. Dynamic Pricing
    Dynamic pricing, often known as real-time pricing, is a method of determining a product’s or service’s cost that is highly adaptable. Dynamic pricing enables a corporation selling goods or services via the Internet to alter prices on the fly in response to market needs.