Love Animals, Discard Cruelty rather extreme Cruelty: Facts from PETA 

Many animals are friends of human beings. Some animals stay in forests but some stay with human beings known as domestic animals. Domestic animals help us in many ways. Anyway, as for food habits, many human beings eat non-vegetarian foods such as eggs, animals’ meat, birds’ flesh, fish, etc. So, food habit is not the question of discussion but cruelty towards animals in many cases extreme cruelty is highly deplorable. And based on People for the Ethical Treatment of Animals (PETA), a few facts are being presented.
According to the American Veterinary Medical Association (AVMA), founded in 1863, a not-for-profit association representing more than 99,500 veterinarians in the US, “the human-animal bond is a mutually beneficial and dynamic relationship between people and animals that is influenced by behaviours essential to the health and wellbeing of both. This includes, among other things, emotional, psychological, and physical interactions with people, animals, and the environment. The veterinarian’s role in the human-animal bond is to maximize the potentials of this relationship between people and animals”.
Anyway, as a supporter of People for the Ethical Treatment of Animals (PETA), I became very sad and dejected when I see the most awful and cruel videos (also write-up) because of entertainment or for jackets or for other purposes animals are killed or tortured, etc. A few cases from the PETA are presented and full credit goes to PETA.
A) The dogs are collected from different places and kept in a small room, and then a person sends one by one dog from the room with a big stick, another smashes the head of the dog moment it comes out of the room, another person by hanging the dog from a pole cut its body and de-skinned it and thus many dogs are killed for jackets, simply for jackets dogs are killed. If we discard wearing such jackets then to a great extent this issue can be resolved.
B) Because of PETA‘s initiative, “the U.S. Department of Justice has announced the indictments of eight individuals allegedly involved in a monkey-laundering and -smuggling ring that supplied U.S. experimenters with monkeys captured in their forest homes in Cambodia and falsely identified as captive-born”.
D) PETA shared the cruel video about the killing of ducks. These ducks are kept in a small room with little food and litter in the same place. Many ducks become sick and many also die. Anyway, as per the video ‘ducks are stabbed in the neck and their legs cut off for ‘responsible’ down and left to die, unbelievable cruelty.
E) Every year, up to 16 million UK farm animals suffer in cages. Unbearable pain they suffer till their death for which human beings and their greed are responsible.
F) I salute PETA because of PETA’s initiative many dogs were saved. In one experiment, workers used a drill to bore holes into the skulls of 30 beagles so that the distemper virus could be injected directly into their brains. “Some dogs blinked and even whimpered during the painful procedure, and they woke up moaning. In the days that followed, they banged their heads against the walls of the cages, causing blood to spurt from their wounds”. Following PETA’s exposé of the suffering that dogs and cats endured at Liberty, the U.S. Department of Agriculture and State officials cited the company for failing to provide some of the approximately 3,000 animals in its “care” with adequate veterinary care. The laboratory was also suspended from experimenting on animals for three months after its renewal application was denied.
G) For making woollen clothes the way rabbits, sheep, goats, etc., are tortured that is a horrible scene. Extreme cruelty can be observed in the videos.
H) Most shocking and cruel ‘also can be said devils activities by some human beings’ are that babies from the cows are taken away within 24 hours of birth and in many cases, male babies are killed within a few hours (by smashing heads with a hammer) so that all the milk can be consumed by the human beings. We should remember that milk is for her babies and babies are killed for human consumption of cow’s milk.
Many many shocking cruel cases are observed as PETA has been exposing the ‘cruelty of so-called civilized human beings’, and shame to such human beings.
Dr Shankar Chatterjee, Hyderabad

Many animals are friends of human beings. Some animals stay in forests but some stay with human beings known as domestic animals. Domestic animals help us in many ways. Anyway, as for food habits, many human beings eat non-vegetarian foods such as eggs, animals’ meat, birds’ flesh, fish, etc. So, food habit is not the question of discussion but cruelty towards animals in many cases extreme cruelty is highly deplorable. And based on People for the Ethical Treatment of Animals (PETA), a few facts are being presented. 

According to the American Veterinary Medical Association (AVMA), founded in 1863, a not-for-profit association representing more than 99,500 veterinarians in the US, “the human-animal bond is a mutually beneficial and dynamic relationship between people and animals that is influenced by behaviours essential to the health and wellbeing of both. This includes, among other things, emotional, psychological, and physical interactions with people, animals, and the environment. The veterinarian’s role in the human-animal bond is to maximize the potentials of this relationship between people and animals”. 

Anyway, as a supporter of People for the Ethical Treatment of Animals (PETA), I became very sad and dejected when I see the most awful and cruel videos (also write-up) because of entertainment or for jackets or for other purposes animals are killed or tortured, etc. A few cases from the PETA are presented and full credit goes to PETA. 

A) The dogs are collected from different places and kept in a small room, and then a person sends one by one dog from the room with a big stick, another smashes the head of the dog moment it comes out of the room, another person by hanging the dog from a pole cut its body and de-skinned it and thus many dogs are killed for jackets, simply for jackets dogs are killed.  If we discard wearing such jackets then to a great extent this issue can be resolved.  

B) Because of PETA‘s initiative, “the U.S. Department of Justice has announced the indictments of eight individuals allegedly involved in a monkey-laundering and -smuggling ring that supplied U.S. experimenters with monkeys captured in their forest homes in Cambodia and falsely identified as captive-born”.

D) PETA shared the cruel video about the killing of ducks. These ducks are kept in a small room with little food and litter in the same place. Many ducks become sick and many also die. Anyway, as per the video ‘ducks are stabbed in the neck and their legs cut off for ‘responsible’ down and left to die, unbelievable cruelty.

E) Every year, up to 16 million UK farm animals suffer in cages. Unbearable pain they suffer till their death for which human beings and their greed are responsible.

F) I salute PETA because of PETA’s initiative many dogs were saved.  In one experiment, workers used a drill to bore holes into the skulls of 30 beagles so that the distemper virus could be injected directly into their brains. “Some dogs blinked and even whimpered during the painful procedure, and they woke up moaning. In the days that followed, they banged their heads against the walls of the cages, causing blood to spurt from their wounds”. Following PETA’s exposé of the suffering that dogs and cats endured at Liberty, the U.S. Department of Agriculture and State officials cited the company for failing to provide some of the approximately 3,000 animals in its “care” with adequate veterinary care. The laboratory was also suspended from experimenting on animals for three months after its renewal application was denied.

G) For making woollen clothes the way rabbits, sheep, goats, etc., are tortured that is a horrible scene. Extreme cruelty can be observed in the videos.

H) Most shocking and cruel ‘also can be said devils activities by some human beings’ are that babies from the cows are taken away within 24 hours of birth and in many cases, male babies are killed within a few hours (by smashing heads with a hammer) so that all the milk can be consumed by the human beings.  We should remember that milk is for her babies and babies are killed for human consumption of cow’s milk.

Many many shocking cruel cases are observed as PETA has been exposing the ‘cruelty of so-called civilized human beings’, and shame to such human beings.

Dr Shankar Chatterjee, Hyderabad

By: Moksha Grover

Image credit: Liknoss

As technology and globalization are expanding, it is formulating a way for new markets to enter and prosper in the consumption economy, beyond rich, industrialized nations. The global economy in the 21^st Century is fluctuating extensively, thus bringing new challenges for current and upcoming CEOs. With the introduction of covid pandemic and change in globalization and economy, the strategies used by most of the businesses earlier for successful operations have proved to be complicated and failed in the modern world. It is now important for all businesses to adapt to changes taking place in their environment and take steps accordingly. “To succeed in the long term, companies must compete effectively and outperform their rivals in a dynamic, and often turbulent environment” (Thompson, 1995, p. 1).

Today, the whole global economy is facing the competition between tech and non tech companies. As technology is upgrading and replacing almost all the fields of business, non tech companies are facing a hard time and an uncertain future. Since the covid pandemic, the competition between both these industries has increased significantly. The industry most affected is the non tech industry. It is therefore, critical for businesses to improvise certain strategies in order to function flexibly and improve strategies that don’t work.

There are many strategies that successful corporates are taking up for longer sustainability of their business. Some of the strategies are listed below:

1. Internationalization of Business: Just with a click on mobile, we’re able to communicate with people living far away, we’re able to share our ideas and spread our talents worldwide through social media and various other platforms. So, why cant we use such profitable platforms for expansion of our business? In the modern world, it is very important for businesses to trade their products internationally for successful operations. Good quality products with low prices are quite attractive for American consumers. If you are a company, which is looking to increase its profits and lower your cost of production, you can buy materials at cheap prices from international markets and also have cheap labour from other countries like china. You can also set up manufacturing units in countries which provide low cost of production. Thus, internationalisation of business will not only assist you in competing with other businesses but will also help you to maximise your profits and enjoy long term benefits.
2. Technological Impact on Businesses: Its quite astonishing to note the adverse changes in technology. We are living in a technology based society where we need the latest technology for almost everything be it buying or selling. So, business world needs to be updated with latest technology in order to ensure innovation in their businesses so as to sustain and flourish. It is very important for all the CEO’s and business students to demonstrate a deep understanding of technology and adopt the technology which is effective and gives you economic benefits. In the end, the business which gives high level of satisfaction to its consumers, is successful.So, businesses need to keep upgrading their technology for giving satisfaction to their consumers.
3. Outcome and Input based Businesses: The 21^st century does not focus much on input based businesses. Successful businesses in 21^st century are mostly outcome based. It is very important for businesses who want to survive in 21^st century to revolutionize their business models and to supply outcomes in such a way that it cuts across value chains.
4. Ecosystem operating vs ruinous competition: The 21^st Century encourages businesses working on collaboration rather than businesses entering destructive competitive environment. The lingua franca of a 21CE is non-homogenous “ecosystems”[1]. These are complex specialized networks where employees, suppliers, providers and consumers collaborate to extend the ecosystem beyond the enterprise with one common motive – to weave together a positive customer experience[2].
5. Personal Strategies: The last but not the least, it is very important for all the CEOs and business students to apply personal strategies in order to raise themselves in productive business environment. Here are some personal strategies that can help you to take your business to a next level: Increasing the speed of your business, embracing new technologies, adopting global thinking and investing in your business for a longer term.

In addition to this, it is very important for all the businesses to operate  in such a way that it does not harm any of the species living on this planet or our environment and also have good CSR activities. People always get attracted and encourage those businesses which are contributing for the betterment of the society and the country as a whole.

There are many changes occurring in our society and our global economy. From all the predictions of great economists, the pace of these changes is likely to increase further. This article highlights five strategies that can help you grow your business further and help in  sustaining your business in this dynamic environment.

[1] Anant Gupta, ‘5 characteristics of a successful 21st-century enterprise’, World Economic Forum (9^th October,2015) < https://www.weforum.org/agenda/2015/10/5-characteristics-of-a-successful-21st-century-enterprise/> accessed 24^th December,2021.

[2] Ibid