Social media is a powerful revolution that has changed our lives all round,it has changed the way that we socialise, conduct our businesses, engage in political affairs, build professions and set job recruitments. With the use of platforms like Facebook, Twitter and Instagram, how people socialise has been greatly revolutionised. It has made it easy to connect to our family members, friends and relatives on a real-time basis.With social media, people can share pictures and videos and communicate with their close ones. This has strengthened relationships and it is bringing families together in a way that was not possible in the past.Families, friends, relatives and businesses have the opportunity to share skills and improve on different proficiencies. Additionally, people get to make and meet new friends.The impact of social media on our society has attracted a massive number of users with an estimate of 3.5 billion users worldwide.

Businesses have greatly been impacted by social media — from marketing to interacting with customers on a timely basis. A business that has embraced the use of social has a definite edge over its competitors.The online platforms are a less expensive way for businesses to advertise their offerings on a real-time basis and to attract more customers. It has made it easy for businesses to reach out to a wider customer base and improve customer loyalty through different programmes.Social media has impacted job recruitments significantly. The majority of companies make their hiring decisions based on one’s social portfolio. Recruiters also use online networks to post job vacancies through which they get their ideal candidates.Many professions and skills have been built and learned through social media. There is a massive increase in online learning where one can easily learn a skill and build a strong profession around it. The existence of social media has led to an increase in the number of people undertaking distance learning, as well as academic offerings such as writing services.

The negative impacts of social media:
There are some negative impacts caused by social media. Despite it being a platform through which we socialise, run our business and understand political affairs, here are some negative results .Through sharing personal information, one’s privacy is at risk of impersonations, theft and stalking — among other vices. Nowadays, companies use social media to gauge job seekers. Posting anything abusive or embarrassing could make you lose that job opportunities, because ‘the internet never forgets’.
Online social platforms are addictive and this has drastically reduced productivity at workplaces. This impacts negatively on companies as they incur losses.
Cyberbullying is another worrying impact of social media. Results of cyberbullying have seen victims falling into depression and, in more radical cases, has cost them their lives.
Since information travels faster online, a piece of false information could quickly reach a big number of people and cause great panic among the recipients.In some instances, it has made some people especially the introverts to rely too much on the virtual world as opposed to the real world.