Ending explained of anime ‘Dororo’

 felt it very likely that Hyakkiamaru and Dororo would separate in the end, at least for a while (though not before he told her she was pretty).  It was indeed Biwamaru’s path (what an interesting revelation, that he was once a samurai) that Hyakki chose, and to walk that path Hyakkimaru had to do so alone for a while, to come to terms with what he’d seen and with who and what he was.  And Dororo’s path – to use her fortune in a way that ultimately would have made her parents very happy – really didn’t hold a place for Hyakkimaru.  The story makes it very clear that those path will one day emerge, even as it leaves it to our imagination what shared course they might follow afterwards.

All in all, that was a very satisfying conclusion and a far better one than I feared might be in the offing.  Dororo has seen a great many iterations, each one of them taking a different view on how the story should conclude – a function, I think, of Tezuka proving so little clarity on the issue himself.  As much as I struggled with the anime’s assessment of Hyakkimaru – perhaps reflective of an especially Japanese interpretation of the character and his arc – in the final analysis it did both he and the story justice.  It was really the love of two people – Jukai and Dororo – that redeemed Hyakkimaru in the end.  Jukai was the reason he was alive and understood the nature of love, and even as he was collecting the physical parts that would make him human, Dororo was teaching him how to be human.  Without that, the limbs and organs would have been a hollow shell.

Review on ‘its okay to be not okay’

This drama is very different from your typical kdrama. It addresses the sensitive topic of mental health and it has me completely hooked after watching only the first few episodes. The actors have great chemistry; their charisma is insane. I really enjoyed the animations that were incorporated into the film. I highly recommend everyone to try experiencing this great drama for themselves because it will surely not disappoint.

So many things about this series are exceptionally good. The journey of healing and learning of each of the characters from the main leads to the various patients is very moving. Admirably tasteful way to deal with mental and emotional issues on screen. The central love story is so involving because their pain feels profound. The incomparable Seo Ye Ji as writer Ko Moon-young is unforgettable – strong and vulnerable, finally a real step forward for K drama heroines. Enjoy each sentence she utters in her signature low voice. She has some memorable and often hilarious dialogue.

A far cry from the Cinderella type heroines of early melodramas. And her outfits are stunning – perfectly suited to her tiny waist. Kim Soo-hyun is well cast as caregiver Moon Gang-tae. He isn’t a larger than life hero but instead a man with pain and burdens. He looks more mature here. The pairing of the two leads is right. Much better than The King Eternal Monarch where there was little chemistry between Lee Min Ho and Kim Go Eun. Oh Jung-se gives a likable convincing performance as autistic Moon Sang-tae, In less capable hands the character could have been annoying or tiresome but he made the brotherly relationship very touching. The production values are very high.

From the well integrated animation of the stories to the quirky Tim Burton style house, it all has a high quality feature film standard feel to it. To cap it all off the ending is a good and satisfying one. For all those who have been disappointed by unsatisfying endings in K dramas this one helps to makes up for some of them. A must watch.

Why didn’t Tata coffee grand gain popularity

One of the major reason that Tata coffee grand didn’t gain popularity compared to Nescafe and Bru is because of its Advertisement strategy, it wasn’t able to attract customers towards it. And already Nescafe has captured the whole markeits difficult for the brand to gain customers towards it. Proper ad campaigns should have been taken. Just how Nescafe has taken. When we read the reviews of Tata grand they say that the it taste’s bitter.

The brand, that targets the audience between the age group of 20-45 years, has recently introduced the campaign to build awareness on the brand, convey its distinctive product story. The larger aim is to add few more category codes that promises great Coffee taste and experience through very simple sensory check consumers can do at a retail store or home. The thought was to build upon the unique sound made when a pack of Tata Coffee Grand is shaken,” says Puneet Das, SVP, Marketing – Beverages, TATA Consumer Products.

Through this campaign, the brand aims to create a new language for coffee – Shik-Shik-Shik  – that evokes emotions and excitement amongst consumers. The campaign synonymises the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound that is heard when the coffee jar or pack is shaken. Tata Consumer Products has a large and robust distribution with many outlets pan India. The brand plans to leverage the company’s distribution strength to make the product available to consumer, with a sharper focus in South.  

Review on ‘True Beauty’

We usually think Korean Dramas are just about a girl meeting a boy and falling in love but we fail to understand the purpose and the hidden messages behind them. True Beauty is one of the k-dramas which teach some heartfelt life lessons. This story is not just about a “love triangle” or good looking people, its so much more. The show tells us about how love is not just about the appearance but is much more deeper than that, its about how one shouldn’t regret the choices they’ve made in life, this show tells us that no matter how lonely you feel, there is always at least one person who will love you unconditionally and care for you no matter what, it tells us how being selfish sometimes is okay, sometimes putting your loved one’s happiness before you is necessary, it tells us how accepting yourself is very essential and most importantly, it gives us a strong message that everything has a reason behind it to happen, everyone has reasons to do what they are doing be it big or small, we must respect every single human being on this planet.

The casting is done perfectly with each actor suiting their role and portraying it beautifully.

This show is full of mixed emotions, it will make you cry as much as it made you laugh. Very realistic scenes and no unnecessary drags. Watching the siblings fight and watching the characters getting embarrassed publicly or even in front of their crushes will make you relate to the characters very much and that’s something I love the most about the show. They mix the genres in such a realistic way that makes us relate to the characters too!

As a girl who suffered with acne in the past, I can relate to Lim Jugyeong a lot and can understand her emotions.

My personal favorite character is Lim Hee-Kyung(Jugyeong’s older sister) I love the bold personality she has and the attitude to get what she wants.

Another thing I love the most about this show is how the female characters like Kang Soojin and Lim Hee-Kyung are crafted in such a way that they are strong and independent.

There are such different characters of such different personalities which is so much fun to watch.

I would highly recommend people to watch this show, it’s gonna be worth it!

Review on ‘Doctor John’

“Doctor John” is a medical drama about doctors specializing in pain management. In a refreshing take on the genre, “Doctor John” will portray the doctors’ search for the cause of their patients’ mysterious pain as a thrilling chase, almost like a detective hunting down the perpetrator behind an unsolved crime. Cha Yo Han is a genius anesthesiologist, who is also the youngest professor at his medical school.

The brilliant doctor goes by the nickname “10 Seconds,” a reference to his ability to diagnose his patients in the 10 seconds that it takes for them to enter an examination room and walk to their seat. Kang Shi Young is a legendary anesthesiologist, who was always at the top of her class throughout medical school. The talented doctor inherited her skills from her cool-headed, rational mother, while she inherited her empathy, listening skills, and warm bedside manner from her father.

I solely started this drama because of Ji Sung. I can’t say I dislike medical dramas but they aren’t exactly my go-to genre. But like always, Ji Sung didn’t let me down. I am so glad that I decided to watch this drama!

It’s no breaking news that Ji Sung has acting chops. Well, that seems a bit of an understatement. Every character that he plays on screen, you can’t help but fall in love with. With that much charisma he is surely one of the most lovable ahjussi on TV right now.

Lee Se Young has grown so much as an actress. Maybe her character didn’t sit well with everyone, but she did grew a lot throughout the series. Though that girl’s hair is a mess, that I cannot deny.

The chemistry between the leads! Woah!! I loved them!
This has a slow burn romance, but it’s so worth it! The drama doesn’t shy away from their age gap, but it’s never creepy or uncomfortable. Their relationship begins simply as a mentor mentee, but gradually develops into more, and it’s so beautifully portrayed!

Sound of Magic Ending Explained

A couple of students are sharing a rumor about a strange and handsome magician that lives in the abandoned amusement park at the top of the hill. He seems to perform real magic and starts every trick with the phrase “Do you…believe in magic?”.

The police are now actively looking for the magician as Seo Ha-yoon’s body has been found and her belongings were found somewhere near the amusement park.

Ah-yi goes ahead to warn the magician and finds him in distress, caring for his parrot who is ill. She tells him that the police are coming and he replies that he has nothing to hide and as long as one person believes in him things will be alright.

The detectives arrive and take the magician, whose real name is Ryu Min-hyuk, back to the station for questioning. Il-deung arrives later and Ah-yi tells him that there is someone they need to meet and talk to.

Ah-yi then performs her first ever magic trick by making Min-hyuk disappear while the police go searching for him. A few weeks pass by and the police find new footage from an old camera at the park.

The shopkeeper who had initially disappeared is on the feed and he comes out with the truth. He had tried to take advantage of Ha-yoon after he caught her trying to steal from his shop.

However, she was one step ahead of him and caught him on video and decided to blackmail him. He lured her to the park and killed her, then proceeded to get that magician’s fingerprints on the murder weapon to frame him.

Il-deung applies to drop out of high school as he feels that he’s done travelling the smooth path his parents laid out for him and wants to bloom like a flower on a dirt filled road.

Ah-yi is doing better as she has picked up a job as a magician entertaining guests at a fancy restaurant while she’s also in touch with her father on a regular basis.

Ah-yi attributes all this to Min-hyuk who made her believe when no one else in the world was able to.

Review on ‘Demon Slayer’

I am currently watching kimetsu no yaiba which is also known as Demon slayer recommended by one of my friends. while I was watching the trailer I thought it to be a childish anime but once I watched it, This anime has become really special to me.

The story is somewhat new in a sense and character location or setting I would say is also kind of new to me in shounen anime, I am saying this because now days shounen anime always start in a city or suburb areas. Its nice to see this anime start the story from middle of nowhere kind of setting (given this anime takes place in past, its not new but different in my opinion).

The action scenes are jaw dropping and are something you would rewind the few seconds of that scene to see again. Tanijro as a character is also breath of fresh air in this shounen setting, because he do not have lofty goals like becoming king of pirates or something like that, he just wants to turn his sister back to human form once again and he do not rely on friendship power or activating his fourth gear on or going ssj 3, nope he trains like any other human being to earn his power. Directing on this anime is also fascinating, you can tell that director cut no corner for fight scenes(like one other anime I know, looking at you OPM S2) and he went with full force to animate those gorgeous fight scenes.

The only tiny bit problem is that occasional use of CG models of characters when they are far in the view or are fast moving, but this use of CG is ten times better than what we got for goblin slayer. When its comes to using CG studio Ufotable is leagues ahead in the competition and it shows here.

This is only anime I am enjoying, which is doing action scenes right. Give it a try you will enjoy it.

Anime Review on ‘Spy X Family’

Spy X Family met and exceeded my expectations. Twilight’s cold autistic behavior is well represented by his inner monologue, which is even a surprise, since his interaction with the adorable anya is quite charismatic, and all of this is elevated due to the direction, the comic timing, the faces and mouths, and the well-executed action that is very satisfying managing to mix the comedy with the serious moments.

Highlighting the production, the work is being produced by wit studio in conjunction with CloverWorks, both of which are always responsible for well-produced works. The production being divided between the two improves the fact, since besides the staff being competent, it will hardly have difficulty with overloaded producers, especially by CloverWorks, which keeps picking up many anime a year.

About the characters:
I talk about twinlight and call its behavior autistic because it actually is. Twilight misses some basic social cues (see how he broke up with the mobster’s daughter), while being highly proficient in his field to the point of obsession. Stoicism implies none of this.
Obviously there is no way to know about the future of the work, and whether it will go on to develop this psychology or have any arc about it, but twinlight is a character that has points to be explored.

What I also didn’t expect was Anya to have flaws. She is not a Mary Sue super-genius character, but rather a normal girl for her age who uses her power to her best advantage, which is another fantastic angle to take. Particularly, Anya being more human in comparison to her parents who are quite problematic is great, even more so that her being a knowledgeable character could make the work smug, as the author could literally give conclusion to whatever he wanted using Anya, as her ability to read minds + an irrational intelligence, would only bring difficulties to the script, sensational move on the author’s part.

Yor in my vision, is the most mysterious character in the work, it doesn’t make her a bad character, but in my vision, she doesn’t have any kind of problem either personal or mental like her family, even being an assassin, she is less rational and more emotional, struggling to keep herself disguised and not standing out too much.

Another thing is the fact that the work gently reveals information about the twilight, such as the fact that he is a master of disguise, and this is blurred because the scene of great impact is the sudden end and his comment about never wanting to have a family, but anyway these events are used in the same episode, as when he goes to rescue Anya, and the whole scene is about his disguise, which is a great scene precisely for the breach of expectation, but that already in the beginning was revealed.

After the 6th episode of spy x family the viewers have started shipping anya with damien. I hope this characters become good friends in the future episodes.

How nestle got Japan hooked into Nescafe   Nestle introducing Nescafe in Japan year 1975

Whenever we think of coffee only one thing comes to our mind and that is ‘Nescafe’. Nescafe, being a product of a famous brand nestle have been successful in capturing a high market share of instant coffee. The word Nescafe is actually the portmanteau of two words that are “Nestle” and “café”. Max Mergenthaler along with his team members had worked hard for almost seven years to make coffee powder into a big hit.​

In the year 1975 Japan thought of introducing Nescafe into Japan in the hope that they might be interested in drinking coffee. But japanese culture is steeped in tea, and it has strong emotional imprint, meanwhile coffee had a superficial/ non existent imprint on the japanese people.

Nestle started making (caffeine-free) coffee-flavored desserts for kids. Most children love candy and dessert, and Japanese kids were no different — no culture issue there. Fifty years later, Japan spends $22 billion on instant coffee, more than any other country. When Nestlé made coffee-flavored desserts, they were able to positively imprint on Japanese children. This grew into a strong emotional resonance with coffee in Japanese culture and a huge market for Nescafé to tap into and monetize.

Both Nescafe & Bru are locked in a fierce battle for market leadership today, with each commanding about 36% market share by value in the Indian retail coffee market in 2020. Operating Profit was $12.17 billion. Sales was $94.69 billion. Current Share price is 120.58 CHF i.e. Rs. 9906.16 

Review on ‘A silent voice’

“back then if we could have heard each others voices, everything would have been so much better”. after reading this quote I thought of watching this movie called, A silent voice.

A Silent Voice (or “The Shape of a Voice”) is a great addition to the “slice of life” anime of modern times. At times life affirming in its quieter moments, at other times shocking in its depiction of Japanese teen life.

Egged on by his school mates, Shoya bullies the newly arrived Shoko, who happens to be deaf. Perceived to be receiving special treatment, and being different (a crime in Japanese society), Shoko is fair game for any number of cruelties. Until it goes too far.

This movie then takes a different approach. Instead of showing the bullied person’s return to strength, it shows the traumatised bully (and his cohorts) as he seeks to recover from the horror he put Shoko through. You may balk at the thought, but the paths of Shoya and Shoko are explored in their later high school lives, both being treated sympathetically.

The animation is beautiful, the script manages to avoid typical Japanese cliche, and the story takes some shocking turns without relying on trite misery or emotional manipulation. If you miss Ghibli, give this a watch. You’ll be happy to know the spirit of great Japanese animation lives on.

A Silent Voice or Shape of Voice is a beautiful drama film about a guy who struggles to redeem his past that tackles heavy themes such as bullying.

Apparently, there are a lot of characters in this 2-hour long film. And quite a number of them I believe didn’t develop to the maximum as the film concludes but it was suffice enough to convey the message that the film desires to.

However, huge compliments should be given to this film for the amazing build up before reaching its climax which is realistically intense, powerful and heartfelt that will leave you on the edge of your seat with your jaws dropped. You might as well cry, too.

Anime Review on ‘Death Parade’

Let me introduce you to one of the darkest anime which I have watched recently called ‘Death Parade’. This was not recommended to me by anyone I was just googling some dark anime to watch and then death parade caught my eyes and I started watching it. Death Parade consists of only 12 episodes with only one season. It is an old anime around in 2013 so I’m sure there won’t be any season 2.

So the story goes this way After death, all go to a bar in Limbo, a quiet place, where bartender Decim waits to judge passing souls, pitting them against each other in pub games like bowling, darts, and arcade cabinets. These are no mere games, however. Each point, each strike…each miss has consequences, for they inflict pain on the opponent, or worse, reveal one’s true self in this parade of death. Reincarnation awaits those found worthy, the eternal void for all others. Actions and emotions make a dangerous game.

As a game progresses, memories from the players’ lives return, piece by piece, and it is in how the characters react to these pieces that determines who they truly are. Best of all, Death Parade does not go easy on the characters out of pity. Yes, you will pity many among the dead, but like reality, pity will not erase a poor decision. As more memories return, the greater the strain and conflict becomes on these people, escalating tension to breaking point. And it is brilliant.

And at the end of the game the opponents will understand that they are dead and both the opponents are send to two different elevators. One consists of reincarnation and other void. so according to the choices made by the opponents they are send to the different elevators. Good souls get to go to the reincarnation elevator and the bad souls are send into void.

I was amazed that they also showed ‘Light yagami’ aka kira in this anime, they showed a small reference of Kira and hats off to that. I would recommend anyone to watch it especially those who are interested in dark anime themes.

“Qatar FIFA 2022 Football World Cup”

The 2022 FIFA World Cup scheduled to be the 22nd running of the FIFA World Cup competition, the quadrennial international men’s football championship contested by the national teams of the member associations of FIFA. It is scheduled to take place in Qatar from 21 November to 18 December 2022. This will be the first World Cup ever to be held in the Arab world, and it will be the second World Cup held entirely in Asia after the 2022 tournament was held in South Korea and Japan. In addition, the tournament will be the last to involve 32 teams, with an increase to 48 teams scheduled for the 2026 tournament in the United States, Mexico, and Canada. The reigning World Cup champions are France. Due to Qatar’s intense summer heat, this World Cup will be held from late-November to mid-December, making it the first tournament not to be held in May, June, or July; it is to be played in a reduced time-frame of around 28 days. The first match played at the tournament will be contested between Senegal and the Netherlands.

Qualified teams

As of 31 March 2022, 29 nations have qualified for the finals, including 22 that competed at the previous tournament in 2018. Qatar are the only team making their debut in the FIFA World Cup, becoming the first hosts to make their tournament debut since Italy in 1934. As a result, the 2022 tournament is the first World Cup in which none of the teams that earned a spot through qualification were making their debut. The Netherlands, Ecuador, Ghana, Cameroon and the United States returned to the tournament after missing the 2018 tournament. Canada returned after 36 years, their only prior appearance being in 1986.

Four-time champions and winners of UEFA Euro 2020, Italy, failed to qualify for a second successive World Cup for the first time in their history, losing in the qualification playoff semi-finals against North Macedonia. The Italians were the only former champions that failed to qualify. The previous World Cup hosts, Russia, were disqualified from competing due to the Russian invasion of Ukraine.

-by Omkar Bhikle.

Credits- 1. Wikipedia

2. FIFA.com

“Some people think football [soccer]is a matter of life and death. I don’t like that attitude. I can assure them it is much more serious than that.”
Bill Shankly

Anime Review on ‘School Babysitters’

This series was actually recommended to me by my friend. at first I thought it was a childish cartoon and then I started watching it with my brothers and I must say it did melt my heart.

After losing both parents in a fatal plane crash, teenager Ryuuichi Kashima must adjust to his new life as the guardian of his younger brother Kotarou. Although Ryuuichi is able to maintain a friendly and kindhearted demeanor, Kotarou is a reserved toddler still too young to understand the reality of the situation. At their parents’ funeral, they are approached by Youko Morinomiya, the stern chairman of an elite academy, who decides to take them under her care.

However, there is one condition Ryuuichi must fulfill in exchange for a roof over their heads and enrolment in the school–he must become the school’s babysitter. In an effort to support the female teachers at the academy, a babysitter’s club was established to look after their infant children; unfortunately, the club is severely short-staffed, so now not only is Ryuuichi responsible for his little brother, but also a handful of toddlers who possess dynamic personalities.

I would recommend this anime to anyone if you have a kid or if you have younger siblings then you can relate yourselves to this anime because i’m sure this anime will make you smile and melt your heart.

Anime Review on ‘The way of the house husband’

The Way Of The Househusband is a weird but interesting series that you could easily finish in less than an hour. Nothing too special but an engrossing series to say the least. The main character is somewhat relatable and the supporting characters as well. One notable thing though is the animation which is at best, a 6/10, although the show is overall an 8/10 as I see it.
It doesn’t dive too deep into romance and action, it sticks to comedy, and that’s what I appreciate in this series. The quirky unorthodox humor is strangely great, which had me shaking with laughter.

Gokushufudou: The Way of the House Husband is a 5 episode animation based off of the manga of the same name. It’s about an Ex-Yakuza member known as the “Immortal Dragon” due to his terrifying fighting prowess, having been known to wipe out multiple large groups of enemy gangs bare handed in one night. However he decides to give up the life of crime in order to be a full time househusband, and care for his wife Miku. That’s it. Nothing more. Nothing less. However, i feel like people are trying to treat it as if it’s something more than that, as if it were an epic action manga that “wasn’t done justice” by the animation, and i couldn’t really disagree more. More on that later.

As for the individual ratings:

Story: 9
It’s a simple, cute, fun concept that you honestly can’t really go wrong with on it’s own.

Sound: 7
Intro and outro tracks were pretty good. (idk if this goes w/ sound or characters so apologies if I am wrong) The voice actors were great as well, with Kenjiro Tsuda acting as Tatsu’s VA.

Character: 10
I love the idea behind Tatsu as a character. I think that the designs are executed well, and that the other characters do a good job of supporting his own character.

Art: 5
Look, I’m not gonna sit here and act like it was animated well. It isn’t great. To be fair I do think that it was colored very well. But, I don’t feel that the animation needs to be absolutely insane to find enjoyment in the series. I think we should take a slightly different perspective on this. I believe that the animation quality was not a main focus. I think that they may have even lessened the animation quality purposefully in order to make it more akin to a motion manga than an anime, as well as highlight the story a bit more. While this is QUITE a stretch, I know, for me, it had that exact effect, which is part of the reason i would rate the enjoyment:

Enjoyment: 10
As I sat and watched all 5 episodes, I genuinely couldn’t stop smiling. The jokes, the story, the characters all gave me the goofiest smile I had had in a few days.

With all of this taken into close consideration, I rate Gokushufudou: The Way of the House Husband at an overall 8/10. Although it falls short in some audio and visual qualities, I believe it more than makes up for it in story, comedy, and character.

Anime Review on “Tokyo Revengers”

I just recently completed Tokyo revengers anime. I had heard a lot of reviews about some of them told me its not worth watching and some of them gave me really nice reviews about it. so now i am going to put forth my reviews regarding Tokyo Revengers.

Tokyo revengers is an amazing anime with an amazing plot and story line with great characters. The main protagonist of tokyo revengers is a guy called Takemichi. Takemichi has been shown as a 28 year old adult working in a CD shop who hates his life. One day he was watching news and then he saw that his ex girlfriend has been dead due to an accident at that point of time he thinks about his past and wished he could change it. while travelling by train takemichi was pushed into the tracks by anonymous person and then he was immediately transferred into the past. Now its a mission for takemichi to save his dead girlfriend from the future.

Throughout Takemichi’s journey he meets alot of people called mickey leader of tokyo maji gang, draken vice president of tokyo manji gang and various division heads such as chifiyu, baji, mitsuyu, pa chan, kazutoro etc.

The only fault which i have seen in this anime is that the protagonist is considered to be a very weak character. He thinks himself to be useless. throughout the anime you guys may be disappointed because of the main character because he does a lot of mistakes.

Tokyo Revengers is a good anime. so people also compare it with another anime called erased. The theme of tokyo revengers is some what same as erased. Erased is also one of the must watch anime. uptill now tokyo revengers has 22 episodes with season one got complete and now I am waiting for season 2.

Tokyo Revengers is a must watch anime. A lot of people will like the plot as well the characters are also considered to very nice. this anime is an action packed and comedy anime. I hope Takemitchi will be able to save his girlfriend in the future.

by Kris katelin

Book Review on “To kill a mocking bird”

by Harper Lee

Yesterday I completed reading ‘To kill a mocking bird’ a novel written by Harper Lee. I felt kinda empty after reading it. It was a really nice book but I have often heard about it that this book was considered to be Red flag. I don’t know why it is considered to be a red flag because this book has been read by the American students at their school during their 7th standards.

The age group which I recommend for this book might be 16 plus. Because there are certain terms in the book which could not be understood by the younger generation. So I would suggest the age group of 16 and above to read this book.

To kill a mocking bird is a novel published in the year 1960 by the author Harper lee. The main characters of the book are scout a six year old who is known as jean Louis, her brother jem, their friend Dill, Mr Atticus (scout and jems father) and boo radly.

The book starts with scout talking about some events which resulted in jem (scouts brother) accident. Where they talk about boo radly a neighbor to bring him out of the house, so boo Radley always stayed at his house he never came out. So scout, jem and dill try to bring him out of the house. Scouts father Atticus is a lawyer. Atticus gets a case to defend which is considered to be a very controversial case in their town.

I really liked scouts character and also boo radly , boo only enters in at the end of the book and only has a sentence to say “can you take me home”. So at the end of the book I felt empty because in the end scout does sees boo radly for the first and the last time, that’s the only reason I felt empty. I forgot to mention about what mocking bird is, so mocking birds are considered to be small species of birds mimicking songs.

There is a famous quote given in the book, “shoot all the bluejays you want, if you can hit em, but remember it’s a sin to kill a mocking bird”

According to me the original mocking bird of the story is boo Radley, it’s a must read book. I would suggest a person above 16 can definitely read it.

by Kris katelin


Loneliness is a social miracle that has been the subject of important exploration for a time old. Still, there isn’t any solid explanation as to why some people are more prone to loneliness than others. This article will seek to dissect this potentially enervating condition from different perspectives. It’ll cover the relationship between loneliness and incarceration or loss of liberty; also it’ll do into agitating how feelings play a part in making us feel lonely; eventually, it’ll look at how these passions can affect our internal stability and overall well-being.

Source: Wallpaperup.com


“Loneliness is a consequence of being burgled of one’s freedom”. It can be due to imprisonment, loss of liberty, or being discerned against. Loneliness is to be easily distinguished from solitariness as unlike the ultimate, it’s always an unwelcomed feeling to which one is subject to some external or inner forces. It’s beyond one’s control whereas numerous persons would sometimes prefer enjoying solitariness, far from the madding crowds.

Loneliness is a universal feeling which has the capability to produce its own culture within different societies. In detention installations, there’s a unique kind of loneliness that prevails among captures who are frequently divided into colorful orders and population groups. This has been described by Mandela as a consequence of being burgled of one’s freedom. The fact that it can be due to imprisonment, loss of liberty, or being discerned against makes it indeed clearer why this insulation from other people occurs so constantly among detainees. In addition, when one spends time confined in solitary confinement, they may come more educated at managing passions of loneliness and despondency; still, these passions don’t tend to dissipate fully because living in an artificial world can not be compared with living out in the open.


There’s also a difference between feeling lonely and actually being alone; numerous individuals who don’t feel social pressure, meaning that they’re further than happy spending time on their own without any external stimulation, may still find themselves girdled by people every day. Yet, indeed this doesn’t guarantee that one will escape passions of insulation or rejection. Loneliness becomes an issue when it’s habitual and educated constantly, if only fleetingly. It can affect our cerebral balance as well as our physical health because it generally initiates stress responses within the body which beget high blood pressure and prompt dependence on medicines or alcohol consumption. All these reasons may lead to dropped productivity and eventually affect one’s capability to develop or maintain social connections.


Circumstances apart, there are certain individuals who, because of their withdrawn nature, can not come out of their shells and interact with their associates, neighbors, or classmates. They don’t take action to make substantiation to them.

Source: introvertdear.com

They make up a character of being cold and indifferent to others. They are often called introverts. So, by this means they can make others stop approaching them. Indeed in their time of need, similar withdrawn people can not request others to help them and therefore remain alone.


Loneliness may frequently grow out of some cerebral forces. A person may suffer from an inferiority complex that he’s unwanted or unloved. He’ll naturally avoid routine contact with others for fear of being repulsed or rebuffed. He’ll feel secure only when he’s alone. He who can not enjoy a company, can not enjoy real happiness which consists substantially of commerce with others or in getting appreciation or blessing from others.

Loneliness is a condition that we can’t always avoid, but it’s the commodity we should be apprehensive of and try to limit. Therefore, while the goods of loneliness on the existent may not be suitable to stimulate any significant changes in society, at least there will always remain one person more who understands what you’re going through. Eventually, it all comes down to empathy and participating in our own stories so that further people learn how to manage this potentially dangerous emotional response.

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Deep Down Inside….

Passing by an empty lane,
I got reminded of the emptiness I have in my brain.
It will take some time to decide
that what’s killing me from inside, despite having many people by my side.

I don’t know what’s missing that makes me feel this way,
But there’s a hope that I will find a solution to the void someday.
Till then I need to move on, keeping a smile outside and void inside, just like every other day.
But one day I will comprehend it,
Till then I will pretend a bit,
Just like most of them out there, counterfeiting their smiles right there. Yes, there is a void that needs to be filled, but till then everything will remain unfulfilled.

~ Isha Chawla


क्यों इतनी खामोश सी पढ़ गई है तू? क्यूं अंदर ही अंदर खुद से लड़ रही है तू? वक्त ही तो है गुजर जाएगा, सूरज फिर से एक नया आएगा। खुद पर यकीन रख कर आगे बढ़ती जा तू, कभी ना कभी तो रास्ता मिल ही जाएगा।

~ Isha Chawla 🥀

World Book and Copyright Day, 23 April:  A Great Day for Book Lovers 

During school days, we read books are our best friends who will never walk away from us. Undoubtedly books are our friends. It provides knowledge in different fields and enhances our wisdom and intelligence. From class one onwards we all read books and many of us continuously read books until our death.  To popularize reading habits this year 23 April 2022 is observed as World Book Day. This is also known as World Book and Copyright Day or International Day of the Book, which is an annual event organized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to promote reading, publishing, and copyright

 Each year, on 23 April, celebrations take place all over the world to recognize the scope of books – a link between the past and the future, a bridge between generations and across cultures. On this occasion, UNESCO and the international organizations representing the three major sectors of the book industry – publishers, booksellers, and libraries, select the World Book Capital for a year to maintain, through its own initiatives, the impetus of the Day’s celebrations.  23 April is a symbolic date in world literature as on this date several prominent authors, William Shakespeare, Miguel de Cervantes, and Inca Garcilaso de la Vega all passed away. So this,  the date was a natural choice for UNESCO’s General Conference, held in Paris in 1995, to pay a worldwide tribute to books and authors on this date, encouraging everyone to access books (unesco.org/commemorations/worldbookday).

According to World Reading Habits in 2020, (geediting.com/world-reading-habits-2020), by conducting research studies across the world they have found that coronavirus has changed our reading habits. Some of the highlights of World Reading Habits in 2020 research inter alia are:

         India reads more than any other country, followed by Thailand and China

         Printed books continue to drive more revenue than eBooks or audiobooks. However, physical books sales did dip because of coronavirus (not surprisingly).

         35% of the world read more due to coronavirus.

Also, World Reading Habits in 2020 have given ranks which may be seen as below:

1)        India (10.42   hours spent in reading per person per week)

2)       Thailand (9.24 hours spent in reading per person per week)

3)        China  (8.00 hours spent in reading per person per week)

4)       Philippines (7.36 hours spent in reading per person per week)

5)       Egypt (7.30 hours spent in reading per person per week)

19)   Spain (5.48 hours spent in reading per person per week)

20)   Canada (5.48 hours spent in reading per person per week)

21)  Germany (5.42 hours spent in reading per person per week)

22)  USA (5.42 hours spent in reading per person per week)

It is pertinent to mention that ranks have been given by World Reading Habits in 2020. But interesting points are India, Thailand, China, Philippines, and Egypt are in the first five but so-called developed countries such as Spain, Canada, Germany, and the USA are placed at a comparatively low level. 

On this Day of 23 April, as a senior citizen, I suggest that parents should encourage their children to read more and more books including newspapers. Reading habit is the sine qua non for leading a balanced lifestyle.

Best Music to Listen while Studying

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Students who are music enthusiasts or just music listeners prefer to study with music. The music that they prefer depends on their taste and what they feel comfortable or non-disturbing during their study session.

Music can have both positive and negative effects on studying, depending on the student and the type of music. In this article, we will look at the best study music – what to listen to while studying.

Pros of Listening to Music While Studying

Music that is soothing and relaxing can help students to beat stress or anxiety while studying. It may improve focus on a task by providing motivation, improving mood, and aiding endurance. Sometimes, students have found that music helps them with memorization, likely by creating a positive mood, which indirectly boosts memory formation.

Cons of Listening to Music While Studying

However, students who listen to music with lyrics while completing reading or writing tasks tend to be less efficient and come away having absorbed less information. Loud music can have adverse effects on reading comprehension and on mood, making the focus more difficult.

What Does Science Say?

The theory that listening to music, particularly classical music, makes people smarter, was developed in the early 1990s. It’s not clearly established, at least scientifically, that listening to classical music, or any music for that matter, actually makes a person smarter or more intelligent. Studies and research have found that depending on the type of music, it can actually help students to focus more while studying. In this post, we will look at the best music type or playlist that can help you study better.

So, What is the Best Music to Listen to?

Start With Something You Know

It’s important to remember that there’s music for every occasion and so the best music for concentration might not be your first choice on a normal day. Think about the sort of music that you play whilst online gaming – do you ever turn it down for when you need to concentrate? Perhaps you have a playlist that you switch to when you know that the gameplay will be confusing; that might just be your best study music.

If you’re able to start by finding one or two songs that really help you to focus then that can be a great place to start. Music plays a big role in all of our lives, so it’s key to find something that suits your own tastes. Working from the tracks you’ve found, try a search through an app like Spotify to help find more tracks that are similar. Their algorithms can see which tracks people listen to and match you up to new songs that you might enjoy. 

Try Classical Music

Classical music is known for being both peaceful and harmonious, creating a calm and serene study environment for the listen. It’s recommended as one of the best studying genres for students because listeners report side effects like better mood and increased productivity. As far as side effects go, those aren’t too shabby!

Stay Away From Lyrics

Music with lyrics or basically songs are meant to be heard with certain amount of attention. This would make studying tedious as it interferes into your studies and would waste your time. It’s like trying doing both things at the same time and end up doing nothing.


Listening to music can calm you down, leading to more conscientious studying, elevating your mood, motivating you to stay focused and studying for longer periods of time. However, it really depends on what to listen to while studying.

At the end of the day, what actually matters is that whatever you’re listening to doesn’t distract you, calms you and truly puts your mind into study mode so that you can be productive and retain as much information as possible.

Best Foods to Have During Exam Season

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Focus on study can become all-consuming at exam time and nutrition might sometimes fall behind in the list of priorities. However, a healthy diet plays a vital role in achieving peak academic performance. So, here we present best foods to feed you brain during exam times which keep you in-track and help you prepare effectively.

An overall healthy diet is most important for keeping your body and brain nourished and ready to take on difficult tasks, research shows that certain foods may be especially important for brain health and promoting mental performance.

So the idea is to optimize healthy food intake through eating a range of foods from the five food groups:

  1. Vegetables and legumes/beans
  2. Fruit
  3. Grain (cereal foods) mostly wholegrain and/or high cereal varieties
  4. Lean meat and meat alternatives
  5. Milk, curd, cheese and/or alternatives (mostly reduced fat)

These healthy meals and snacks suggested below are packed with nutrients that support brain function, provide a slow and sustained release of glucose and are rich in resistant starch which supports your gut microbiome and gut-brain axis.

A common mistake many make during this crucial period is to eat poorly and unhealthily. Junk food, lots of chocolate, energy drinks and crisps are often eaten in place of normal meals to “keep energy levels up”. However, this is not only harmful to your long-term health, but can also negatively affect your exam performance.

The best way to feed your brain is to eat a wide range of foods from all food groups. However, when you’re hitting the books, it can be a little tricky to put it into practice. So, we’ve come up with some easy meal-swaps to give you the best diet for studying that will get your brain humming in no time. Eating well-rounded meals most of the time will help you study better, and lead to better results, both in the short-term and the long-term. While many of the brain foods we’ve talked about have immediate results (like caffeine), the best results are the ones that show up over time, such as the slowing down of age-related cognitive decline, and the decreased likelihood of degenerative conditions like Alzheimer’s.

5 Benefits of Learning to Code

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Computer programming or coding is a very important skill in tech that engineering students, app developers, website developers, game developers etc. use in order to create what they intend to. Over the past couple of years, coding has progressed from a geeky hobby to career-creating skill. It is easy to learn, doesn’t take much time in learning, fun to apply and eventually grow step-by-step. The fact that literally anybody can learn to code surprises everyone who stumble upon it. Moreover, employers have shown a willingness to pay a premium for the work of employees with coding and programming ability.

You might be wondering if coding is something you should consider. So how to start to learn coding? How long will it take? How much time is less time? What exactly should be our goal?- are all the questions one goes through before starting to learn coding in the present time. So here we have ‘5 benefits of learning to code’ which will go through all the aforesaid questions and answer quite more than what comes in the general thought.

  1. A new perspective to problem-solving:

Coding helps us in understanding logic at a deep level and improves my problem-solving proficiency. In its most basic terms, is really just assigning a computer a task to do based on the logical guidelines you’ve outlined. Once you have got a really good grip on the coding language, it provides you an arsenal of tools which helps you to reciprocate your idea into a working code. This psychology improves problem solving as you approach the problem in a way that matches to your intellect in a certain field; that field being coding.

Hilary Bird, senior developer at Get Century Link says, “I can break problems down into small, separate parts and figure out how each is affecting the other,” she explains. “This helps me decide what area of the problem to focus on first.”

2. Great earning potential:

One of the most important and the strongest merits of learning to code is that it offers impeccable earning potential to programmers. Demand remains strong for coding-related jobs and this means that it has got a high probability that it pays really well. In the US, median annual salary information for these coding and programming-related professions is as follows:

  • Web developers: $73,760
  • Network and computer systems administrators: $83,510
  • Computer programmers: $86,550
  • Database administrators: $93,750
  • Software developers: $107,510

To put it into perspective, the national average for all occupations in the US is around $39,810. As you can see, careers that involve some programming, coding or scripting skills tend to come with above-average salaries.

3. Career flexibility:

Learning to code can help open up new areas of opportunity in your career and ultimately make you a more flexible candidate in a rapidly-shifting digital economy. Even if your job doesn’t require you to have a deep understanding of coding or programming languages, it still helps because you’ll likely need to interact with another person who does. Learning to code, even as a hobby, can give you a common reference point and better understanding of those who tackle some of the more complex programming and coding roles out there. 

4. Complements creativity:

Another benefit of learning to code is that it can help you showcase your creativity online. For example, with coding knowledge, you can create online blogs or complex websites and customize them to make your own rather than using pre-existing templates. This can be a great way to help you stand out when designing your online portfolio or for creating a strong visual identity for your brand as an aspiring business owner.

5. Coding is a universal language:

Much like mathematics, code is a universal language; it is the same across the world and does not need to be translated, unless different coding languages are used. When transferring jobs or moving to another country, language barriers can sometimes get in the way. However, since coding languages are the same globally, it is a skill you can carry with you to any country. Learning how to code can make you a highly employable individual and give you the ability to thrive in any environment.

All things considered, coding or computer programming can be regarded as one of the most basic skill that one should learn. Nowadays, coding has been incorporated in schools as a compulsory subject like mathematics which is a good sign as it provides school-going children an early-start into the programming world and can improve the condition of numerous fields where it is applied there on.

Learn Everything You Can About IBPS RRB Exam

Candidates are chosen to be considered for Regional Rural Banks (RRBs) during this IBPS RRB selection process. The Regional Rural Banks are the scheduled Indian commercial banks, and the purpose of RRB is to offer banking services to mainly rural and semi-urban regions.

The recruitment is for Office Assistant (multipurpose) and Officer Scale I, II, and III. It is expected that the IBPS RRB vacancy for each post in the recruitment will be made public. Candidates are eager to learn about the state-specific job openings, and this huge gap creates great job prospects for hopefuls each year.

The Age Limit and Qualification

The minimum age is for IBPS RRB office assistants is between 18 and 28. For scale 1, it’s 18-30. For scale 2, 21-32. For scale 3, it’s 21-40. There will be a relaxation of age in different categories.

Qualifications for education are required for each post. For the post of office assistant, Bachelor’s degree in any stream from a government-recognized University would be enough. Language proficiency in the local language is an advantage, and they should possess a basic understanding of computers. IBPS RRB PO free mock test 2022 is here for your preparation.

For scale 1, work experience is not a requirement. A minimum of a bachelor’s degree in any field from a recognized institution is required. The first preference is given to applicants with degrees in Agriculture or Agriculture, Marketing, Horticulture, Forestry, Information Technology, Animal Husbandry, or Veterinarian Science Management and Agricultural Engineering and Pisciculture, Accounting, Law, or Economics. Language proficiency in the local language. Basic computer skills are common for everyone.

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For scale 2, you must have, at the very least, a bachelor’s or master’s degree in one of the streams at an accredited university or equivalent, with at least a mark of 50% in your degree. Experience of two years as an officer at a financial institution or Bank is required.

For scale 3, Bachelor’s Degree in any discipline from a recognized university or equivalent, with minimum marks of 50% or more. Priority is given to candidates who hold a degree or diploma in banking, marketing, Finance, Agriculture, etc. Five years’ experience (minimum) as an officer in a financial institution or Bank.

The Process of Recruiting

This IBPS RRB Office Assistant selection procedure will include preliminary and main examinations. Candidates who pass the prelims exam will sit for the mains test, the last phase, and candidates will receive a provisional order based on the scores of the main exam.

Three stages are held when it comes to the IBPS RRB selection procedure for the Officer Scale I hire. Candidates who pass the preliminary test are invited to take the main examination. After the main exam, the candidates are then selected as the candidates for the interview phase. The interview has a total score of 100 marks. The last merit lists are made using the marks obtained from the main stage and interview stage in a ratio of 80:20.

The process for selection comprises two rounds to be eligible for the recruitment of IBPS RRB Scale II Officer and III. The first stage is a single-level test. Candidates who have passed the exam at a single level will be selected for the interview. The exam will be conducted with a total of 100 marks. The marks of the single-level exam and the interview are taken in the proportion of 80:20 to prepare the merit lists for final submission. You can opt for IBPS RRB PO free mock test 2022 here.

Robotics The Future is Here

What comes to your mind when you come across the word ‘ROBOT’? If you think they are only the thing of space movies and science fiction novels, then think again. Robots are the best growing technological device in the world. Ranging from space exploration to entertainment , a robot’s performance is commendable.

The robot industry is growing very fast, providing us with various new technologies that can assist with household work,medical work,industrial work, space exploration and many other tasks. Robotic technology has brought a lot of changes around us and is continuing to impact the way we are living in this world. Robotics technology has transformed a lot since the past to the present scenario. It surrounds almost everyone in today’s world and affects both work and leisure activities.

Robotics was a sub-branch of mechanical, electrical and computer science engineering. But now with increasing demand for artificial intelligence, machine learning and automation. Robotics and automation has introduced itself as a branch of engineering.
Robotics deals with the design,construction, operation and application of robots and computer systems and their control and processing.

Robotic technology is becoming one of the fastest growing technologies in the world. Some of the leading robotics companies are ABB, Fanuc, KUKA, Yaskawa.Robots are versatile, they can perform many functions.They are multifunctional in today’s society.

Some of the projects that became famous all over the globe are the curiosity rover,sophia the human robo, DJI Mavic and Phantom,Robonaut-R2 and R5.The use of robotic technology has made a deep influence on the world in several ways. As technological advances continue, research design and building new robots serve various practical purposes, whether domestic, commercial, military or space.

Incredibly human race have made robots that can replace humans from working in hazardous conditions like defusing bombs, mining and exploring shipwrecks.Robots are very beneficial to human race. They are efficient, take less time to complete a task,save a lot of money and provide accurate and precise work.There are various industry segments which are making use of robotics to improve their production capabilities.

The craze of robots has spread so much that so many movies and series are also based on its theme. Some popular movies include Star Wars, Robocop, Ra one, Transformers etc.
The increasing popularity of robotics has resulted in the formation of the Robotics Society of India (RSI). It is an academie society founded on 10th July, 2011, which aims at promoting Indian robotics and automation activities.

We all know every coin has two sides, robotics too has a flip side to it. The largest barrier in the development of robots has been the expensive hardware such as sensors, motors etc. Nowadays micro and nano technologies are also used that are exorbitant. Customizing and updating such complex technologies is also an added problem.

With each passing day new advancements in technologies are taking place, a new product launch could possibly be a problem for the people already in the game. Robots cut down labor charges, thus reducing an enormous amount of opportunities of employment for many workers. In several developed countries, scientists are making robotic military forces that can prove dangerous to others in future. As the power and potential of computers will keep expanding, revolution will be created in the field of robotics technology. Imagination is coupled with technology. It would not be wrong to say that in the near future there will be a time when robots will become smarter than the human race and robots might rule over the human race.

Lost in the Classroom? Get a Curriculum Map!

At one point in every teacher’s career, they have come to a point where they just feel lost. Their goals seem unattainable, state and district standards are looming overhead and it feels like you are lost and adrift in the ocean. Lessons seem fragmented and like they aren’t building on each other and the kids seem to be just as lost as their instructor. While the initial reaction might be to cry and think that you aren’t cut out to be an educator, don’t! Almost everyone feels this way at some point in their career and the easiest way to find the promised land is to get a curriculum map!

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The Importance of Curriculum Mapping 

Curriculum mapping is one of the most important skills that a teacher has in their non-teaching arsenal. Many think that the work inside of the classroom is the hard part, but oftentimes that is because preparations haven’t been made outside of the classroom. Before the school year even begins, it is imperative to sit down and plan out your year. Try to answer the following questions ahead of time:

  • What are my big units?
  • What do I want the students to learn in each unit?
  • How much homework should I give?
  • How much time should I give for instruction?
  • How much time should be devoted to working on skills in class?
  • What should the test and quiz schedule look like?
  • Are there going to be any big projects?

By asking these questions ahead of time an educator can start to form a plan before a child even steps foot in the classroom. Ask any veteran teacher their biggest piece of advice and chances are many will answer with, “be proactive, not reactive”.

Where to Even Begin

Once the big questions above are answered, many wonder where to even go from there. Curriculum mapping can seem like such a daunting task. After all, you are planning out what you are going to do for the whole year right? While the process seems daunting your goal isn’t to account for every minute in the entire school year! For the average teacher that would be planning out 78,120 instructional minutes! The goal with curriculum mapping is to help you plan the following:

  • What units you want to teach.
  • What the main idea behind each unit is. 
  • What you will use to test student knowledge at the end of units.
    • Is that a project?
    • Is that a presentation?
    • Is that a test?
  • What you will use to check for understanding along the way. 
    • Homework?
    • Quizzes?

With your big pieces placed out it is easy to check the progression and flow of your instruction and to make sure that you have a clear goal for each big unit and have thought out why you are doing the things you are beforehand, 

Ready? Use a Blank Curriculum Map Template 

Don’t feel like you need to create everything from scratch! There are a myriad of resources created for teachers, by teachers, that can be extremely helpful. A blank curriculum map template can be useful in helping to guide someone through the curriculum mapping process.

Economic Indicators

What Is Economic Indicator?

An economic indicator is a piece of economic data, typically on a macroeconomic scale, that analysts use to analyse current and prospective investment opportunities. These metrics can also be used to assess an economy’s overall health.

Economic indicators can be anything an investor wants, but specific data supplied by the government and non-profit groups has grown popular. Some examples of such indicators include, but are not limited to:

  • The Consumer Price Index (CPI)
  • Gross domestic product (GDP)
  • Unemployment figures
  • Price of crude oil

Economic Indicator Explained

Economic indicators are classified into groups or categories. Most of these economic indicators have a set publication schedule, allowing investors to anticipate and plan for certain data at specific times of the month and year.

Leading indicators are used to forecast an economy’s future movements, such as the yield curve, consumer durables, net business formations, and stock prices. These financial guideposts’ figures or data will shift or change before the economy, hence their category name. The information provided by these indicators should be taken with a grain of salt because it is possible that it is erroneous.

Coincident indicators, such as GDP, employment levels, and retail sales, are seen in conjunction with the occurrence of particular economic activities. This type of measure depicts the activity of a certain region or area. This real-time data is closely monitored by many policymakers and economists. Lagging indicators, such as the gross national product (GNP), the consumer price index (CPI), unemployment rates, and interest rates, are only visible after a certain economic activity has taken place. These data sets, as the name implies, show information after an event has occurred. This trailing indication is a technical indicator that appears following significant economic changes.

Economic Indicators and Their Interpretation

An economic indicator can only be beneficial if it is accurately interpreted. Economic growth, as measured by GDP, and corporate profit growth have historically had strong relationships. However, predicting whether a company’s earnings would expand solely on a single metric of GDP is practically impossible.

Interest rates, the gross domestic product, and existing house sales or other indicators are all objectively important. Why is it objectively significant? Because what you’re actually looking at is the cost of money, expenditure, investment, and the degree of activity in a significant part of the economy.

The Stock Market as an Indicator

Leading indicators predict where an economy will go in the future. The stock market is one of the most important leading indicators. Even while it isn’t the most important leading sign, it is the one that most people pay attention to. If earnings predictions are right, the market can reflect the economy’s trajectory because stock prices factor in forward-looking performance.

A strong market could indicate that profit estimates are rising, implying that total economic activity is increasing. A falling market, on the other hand, could imply that corporate earnings are projected to decrease. However, the stock market’s value as an indicator is limited because performance against estimates is not guaranteed, therefore there is a risk.

Ratan Tata

Ratan Naval Tata is the Chairman of Tata Sons and Tata Group, and is one of India’s most well-known and respected industrialists. Tata, who is 73 years old, is the chairman of one of the country’s largest conglomerates, which includes approximately 100 companies with a combined revenue of USD 67 billion. Tata Steel, Tata Motors, Tata Teleservices, Tata Power, Tata Consultancy Services, Tata Tea, Tata Chemicals, and The Indian Hotels Company are among his key Tata firms.

Tata was born on December 28, 1937, into one of Mumbai’s wealthiest families. Jamsedji Tata, the Tata group’s founder, was his great grandpa. Tata had a tumultuous life following his parents’ divorce when he was a child. Lady Navajbai, his grandmother, nurtured him in the lap of luxury at Tata Palace. The Tata scion was captivated by America, and he attended Cornell University to study architecture and structural engineering. Later, he attended Harvard University for a management course.

He joined the Tata Group in 1962, and his first position was with the Tata Steel division in Jamshedpur, where he worked with blue-collar workers shoveling stone and operating furnaces. In 1971, he was named Director-in-Charge of the National Radio and Electronics Company Limited (Nelco), and he was successful in bringing the company around.

Tata rose through the ranks of Tata Industries to become Chairman and was a driving force behind a slew of reforms. Tata Consultancy Services went public under his leadership, and Tata Motors was listed on the New York Stock Exchange, giving it greater international strength and prestige. He is recognised with directing the Tata Group’s successful bid for Corus, an Anglo-Dutch steel and aluminium company, as well as the Ford Company’s Jaguar and Land Rover brands.

During his leadership, the company saw the birth of the ‘Indica,’ India’s first fully Indian car. Tata was the designer of the vehicle. Tata’s food division purchased tea company Tetley for GBP 70 million in 2000. The group’s revenues increased nearly 12-fold in 2009-10, totaling USD 67.4 billion. Tata is also a member of the boards of Fiat SpA and Alcoa, as well as the international advisory boards of Mitsubishi Corporation, American International Group, JP Morgan Chase, Rolls Royce, Temasek Holdings, and the Singapore Monetary Authority.

He was awarded the Padma Bhushan by the Indian government in the year 2000. Ohio State University awarded him an honorary doctorate in business administration, the Asian Institute of Technology in Bangkok awarded him an honorary doctorate in technology, and the University of Warwick awarded him an honorary doctorate in science. Tata’s personal fortune is around GBP 300 million, and he controls less than 1% of the conglomerate. Charitable trusts own about two-thirds of Tata Group, which helps to fund good causes.

During the 26/11 attacks, Tata offered a magnificent example of charity and leadership. He stood alone outside the Taj hotel, unarmed, and oversaw the actions aimed at assisting the victims. He shown his humanity by paying personal visits to the families of all 80 colleagues murdered or injured. He didn’t leave any stone unturned in his efforts to help the victims, even asking the victims’ families and dependents what they wanted him to do.

Tata has begun making arrangements for his post-retirement life, despite the fact that his retirement is still a year away. He intends to establish an international design centre with international standards and size. He has led the development of a number of groundbreaking designs and products, the most well-known of which is Nano. His concern for the safety of nuclear families commuting on two-wheelers inspired him to create Nano. He was the one who suggested that the little car just have one wiper on the windscreen. Its pricing and maintenance costs were decreased as a result.

He also spearheaded a strategy to deliver affordable and safe drinking water, and aided a group of Pune-based designers in developing Swach, a water filter that costs less than Rs 1,000. This 560-mm water purification device was created over the course of more than three years by Design Directions Private Limited.

Tata, who is a bachelor in real life, values privacy and avoids the limelight. Only CDs, books, and pets keep him company. In an unassuming Tata sedan, the business baron drives himself to work.

Ratan Tata, who stands tall among his peers with a tremendous fortune and global fame, has remarkably never made the Forbes billionaires list.

The Success Story of Nykaa

Despite the fact that beauty is in the eyes of the beholder, the global beauty industry has never lost its allure. Along with its steady growth, the industry has amassed a dedicated consumer base that spans decades. What female doesn’t enjoy applying cosmetics? Cosmetics play an important role in all of our lives, from learning makeup tutorials to experimenting with different colours on free days, to adorning ourselves before a wedding or an event, or simply putting on a fast light application before work.

But we’ve come a long way from the days when consumers had to go to a cosmetic store in person. Why should brick-and-mortar stores be the sole option when there are now online cosmetics stores that allow clients to order things at any time and from anywhere.

Despite the fact that the Indian economy has hit unprecedented lows in recent months as a result of the COVID19 pandemic-induced shutdown, a handful of platforms have remained stable.

Nykaa is one of these e-commerce platforms for beauty and wellness products, and it has quickly become the preferred option for all cosmetic aficionados in India. Anyone who has even a passing interest in beauty and wellness products has probably heard of Nykaa at some time in their lives. This is an e-commerce site that specialises in cosmetics and beauty products. This platform, which was founded in 2012, has played a critical part in dispelling the idea that e-commerce and beauty retail do not do well in India.

Nykaa has recently become a household name across the country following the launch of its initial public offering (IPO) and the overwhelming response it received, propelling its founder Falguni Nayar into India’s elite group of self-made billionaire women, with her net worth rising to $6.5 billion following Nykaa’s record listing, according to Bloomberg Billionaires Index.

We will provide you an overview of Nykaa’s platform, its creators, its business model, its funding, its success story, its inception, and its growth through this blog.

Nykaa’s Background

Nykaa is an Indian cosmetics company that specialises in multi-beauty and personal care items. It started off as a solo e-commerce platform before expanding into a variety of retail locations across the country.

For both women and men, the company specialises in providing a broad variety of cosmetics, skincare, haircare, perfumes, bath & body, luxury, and wellness items. The portal, which claims to receive more than 1.5 million visitors per month from across India, permits adequately prepared and priced branded products.Nykaa now has three types of stores: Luxe, On Trend, and Kiosks. Nykaa’s Luxe stores contain more premium and luxury brands such as Estee Lauder, Dior, Huda Beauty, and M.A.C Cosmetics, among others, whereas Nykaa On Trend goods are limited to trending and fashionable names.

Aside from women’s beauty, the Nykaa Man website and app, as well as Nykaa Network, an online community for beauty enthusiasts, offer a variety of grooming products for males. Currently, the organisation is a staunch believer in focusing on the vertical market.

Founders of Nykaa

Falguni Nayar, an MBA graduate from IIM Ahmedabad, began working in investment banking at Kotak Mahindra immediately after graduation. She was promoted to Managing Director of the same bank division in 2005.

She worked for Kotak Mahindra for nearly 18 years, during which time she decided to branch out from banking and try her hand at other fields.

She saw the untapped potential of the online beauty industry. Since there was a scarcity of accessible online brands and things that people could trust and purchase with confidence at the time, she saw an opportunity for Nykaa.

She wanted to change Indian women’s perceptions about personal grooming because she was passionate about makeup and beauty products. Nykaa was founded in 2012 by her with the goal of creating something unique to her.

Nykaa’s Beginnings

Nykaa was founded in 2012, and it all started there. Falguni Nayar was looking for a promising business opportunity in India when she discovered an inconsistency in the beauty items market in India, which wasn’t up to par with the product’s scope in other countries such as France or Japan, despite high demand, owing to a lack of product availability in many places. As a result, she and her husband, Sanjay Nayar, founded Nykaa.

Business Model of Nykaa

Nykaa’s inventory methodology is essentially what distinguishes it from its competitors. The products are obtained through brands and distributors and then sold directly to consumers in this arrangement. This is in contrast to a marketplace model, in which third-party vendors offer the products. Nykaa will be able to keep a tighter grip on its items as a result of this, reducing the chances of forged things making their way onto the platform.

Nykaa’s Recent Growth

As reported by Your Story, recently in the month of July of this year, the platform stated that it’s in-house brand Nykaa Beauty has now penetrated into travel care as well as home necessities.

Nykaa’s platform has come a long way since its inception in 2012, and it currently plays an important part in the advancement of the beauty industry.

Nykaa currently has over 5 million monthly active users, 80 outlets across India, and over 500 brands and 130,000 products available via its website, app, and stores, according to CNBCTV18.

The company’s transformation from an online approach to an omnichannel retail model has been a critical factor in its growth. This transformation has had a significant impact on how the brand is currently perceived by its audience, as well as allowing the brand to reach out to a previously untapped demographic.

According to the Economic Times, the Nykaa Fashion label has recently expanded into the intimate apparel area with its Nykd brand. On October 22, 2021, Nykaa announced the acquisition of Dot & Key Wellness, a domestic skincare platform.

Customers are gravitating toward key categories like personal skin and hair care, according to Nykaa.

Nykaa’s Initial Public Offering

The platform’s initial public offering (IPO) was open for subscription from October 28 to November 1, with a price range of Rs 1,085-1,125 per share. Nykaa’s initial public offering (IPO) was oversubscribed by 81.78 times the 2.64 crore shares available.

Investors reacted positively to Nykaa’s initial public offering (IPO) when it was made available for subscription. The platform was launched on the BSE and NSE on November 10 and entered the 1 lakh crore market capitalization club when its stocks closed at 2,206.70, nearly double the issue price, valuing the beauty firm at about $14 billion.

Nykaa Investments is a company that invests in startups.

Nykaa’s parent firm, FSN E-Commerce Ventures Ltd, said on October 27th 2021 that it had raised roughly Rs 2,396 crore from anchor investors prior to its IPO.

Fidelity Management & Research Company has previously invested an undisclosed amount in the platform in late November 2020.

In early April of 2020, the platform received a new $13 million fundraising round from previous investor Steadview Capital, cementing its status as a unicorn.

Steadview Capital, TPG Growth, and Lighthouse Funds are among the platform’s top investors.


Nykaa has recently launched a number of new items, some of which have celebrity endorsements. In addition, they have included a number of new collections into their personal brand.

The platform has a number of big plans in the works to make a difference in the beauty and fashion business, and it’s been focusing on delivering high-quality items and services to users at reasonable prices. The platform has a lot of promise in terms of developing and gaining a more dominant position in the future.

Emotional Intelligence

Emotional Intelligence or Intellectual Intelligence: Which is More Important in the Workplace?

Among all the good qualities that effective leaders bring to the workplace, research has proven that our emotional intelligence is more reliable than our IQ in predicting overall success (EI). EI is described as the ability to perceive and effectively manage our own and others’ personal emotions.

What is the Importance of Emotional Intelligence?

A strong proclivity for emotional intelligence, according to research published in the American Journal of Pharmaceutical Education, improves one’s ability to make sound decisions, build and sustain collaborative relationships, deal effectively with stress, and cope to a greater degree with constant change. To wit, it enables an individual not only to perform well in the workplace, but also in accomplishing various other goals and objectives in his or her life.

What are the Benefits of Emotional Intelligence for Managers?

EI is also important for workplace conflict resolution, which entails being able to guide others through uncomfortable circumstances, politely bringing issues to the surface, and establishing solutions that everyone can agree on. Leaders who take the time to comprehend other points of view attempt to find a middle ground in conflicts. You can try to make others feel heard by paying attention to how others respond to one another, which will make them more open to compromise.

What is the Importance of Emotional Intelligence in the Workplace?

Emotional intelligence in the workplace begins with each individual from the inside out.. It entails understanding different parts of your feelings and emotions, as well as devoting time to developing self-awareness, self-regulation, motivation, empathy, and social skills. The online Master of Arts in Leadership (MAL) degree from Ottawa University provides you with the tools to assess and analyse your emotional intelligence levels. You’ll also learn ways for increasing your emotional intelligence at various phases of your career.

The 5 Elements of EI by Goleman

So, how does emotional intelligence play a role in workplace leadership? Emotional intelligence contains five critical parts, according to Daniel Goleman, an American psychologist and author of the breakthrough book “Emotional Intelligence.” When controlled, these elements enable leaders achieve a greater level of emotional intelligence.


Emotional intelligence includes the ability to detect and understand one’s own emotions. Being aware of the impact of your behaviours, moods, and emotions on others goes beyond simply acknowledging your emotions. You must be able to monitor your own emotions, recognise different emotional reactions, and accurately name each feeling in order to become self-aware. Self-conscious people are also aware of the connections between their feelings and their actions.


The ability to control and manage your emotions, which isn’t to mean that you’re putting your emotions on hold and disguising your genuine feelings. It merely entails waiting for the appropriate moment and location to express them. It’s all about expressing your emotions in a healthy way when it comes to self-regulation. Self-regulators are more adaptable and versatile in their approach to change. They’re also skilled at defusing stressful or challenging situations and managing conflict.


In emotional intelligence, intrinsic motivation is also important. People who are emotionally intelligent are motivated by factors other than monetary gain, recognition, or acclaim. Instead, they are driven by a desire to meet their own personal demands and objectives.

Empathy – or the ability to comprehend how others are experiencing – is an essential component of emotional intelligence. However, it entails more than merely being able to perceive others’ emotional states. It also includes how you respond to others based on the information you’ve gathered. How do you react when you notice someone is unhappy, depressed, or disheartened? You may show them more care and concern, or you could make an attempt to cheer them up.

Social Skills
Another key part of emotional intelligence is the ability to interact well with people. True emotional knowledge entails more than just thinking about your own and others’ feelings. You must also be able to apply this knowledge in your everyday interactions and conversations. Managers gain from being able to form relationships and connections with their staff in professional situations. Workers gain from being able to form strong bonds with their supervisors and coworkers. Active listening, vocal communication skills, nonverbal communication skills, leadership, and persuasiveness are all important social skills.

Given all of these considerations, it’s easy to see why emotional intelligence is important in the workplace. If this research-based theory piques your interest as a business professional, a graduate degree in leadership might be perfect for you. Ottawa University’s online Master of Arts in Leadership programme is the best, fastest, and most economical in Kansas City. The Accreditation Council for Business Schools and Programs (ACBSP) has granted this competitive programme accreditation, indicating the excellent quality of business education provided. Ottawa University and its online programmes have been ranked near the top of the best colleges in Kansas City by U.S. News & World Report.

Gender Equality

Gender inequality is visible in girls’ and boys’ homes and communities on a daily basis — in textbooks, the media, and among the adults who care for them.

Parents may shoulder disproportionate home responsibilities, with females shouldering the burden of caregiving and chores. Women make up the bulk of low-skilled and underpaid community health workers who work with children, with few opportunities for advancement.

In addition, many females receive less help in school than boys in order to pursue the studies they choose. This occurs for a number of reasons: Girls’ safety, hygiene, and sanitation needs may be overlooked, preventing them from attending class on a regular basis. Gender disparities in learning and skill development are also a result of discriminatory teaching styles and educational resources. As a result, approximately one out of every four girls between the ages of 15 and 19 is unemployed or in school or training, compared to one out of every ten boys.

Gender inequalities in early childhood, however, are minor. Girls have a better rate of survival at birth, are more likely to be on track developmentally, and are equally as likely to attend preschool. In every country where data is available, girls exceed boys in reading among those who reach secondary school.

Adolescence, on the other hand, can provide substantial challenges for females’ well-being. Unwanted pregnancies, HIV and AIDS, and malnutrition are all increased by gender stereotypes and discrimination. Girls are shut off from the information and equipment they need to stay healthy and safe, especially in emergency situations and locations where menstruation is still taboo.

Gender discrimination can become violent in its most insidious form. Around 13 million girls between the ages of 15 and 19 have been subjected to forced sex. Adolescent girls are the most vulnerable to gender-based violence in both peace and conflict. Hundreds of millions of girls around the world are still subjected to child marriage and female genital mutilation, despite the fact that both have been recognised as human rights crimes internationally. And violence can occur during childbirth, especially in areas where female infanticide is a problem.

At the highest levels, harmful gender norms are promoted. In other nations, laws and policies that fail to safeguard – or even violate – girls’ rights, such as laws prohibiting women from inheriting property, become established. Gender norms affect boys as well: social ideas of masculinity can fuel child labour, gang violence, school dropouts, and armed group recruitment.

What Progress has been made for Girls and Young Women?

Despite significant obstacles that continue to deny them equal rights, girls are unafraid to pursue their dreams. The globe has seen unequal progress since the signing of the Beijing Declaration and Platform for Action in 1995 – the most comprehensive policy agenda for gender equality.

Girls are attending and completing school in greater numbers, and fewer are marrying or becoming moms while still children. Discrimination and stereotypes persist, however. Girls face new problems as a result of technological advancements and humanitarian crises, while old ones — violence, entrenched biases, and limited learning and life chances – endure.

That is why young women from all areas of life are speaking out against inequity. Stopping child marriage and female genital mutilation, demanding action on climate change, and breaking new ground in the fields of science, technology, engineering, and math (STEM) are all examples of girl-led groups asserting their authority as global change-makers.

5 Simple Ways To Manage Anxiety

The suffocating sensation of your heart pounding and sinking, the feeling that there is nothing good around you and that you are continually imprisoned in a circle of negativity. This is something that we have all experienced at some point in our lives. Especially in light of the current situation, where the entire planet is on the verge of collapsing due to a virus, every occurrence sends shivers down the spines of practically everyone. We can’t deny that the current situation is having an impact on our emotional and mental health, but we also can’t give in and lose our spark in these trying times. We must gather our resources and fortify our resolve.

Nobody can tell you that being anxious is abnormal. What isn’t natural is succumbing to it and allowing your anxiety to rule you. You’ll need to gather your thoughts and get a handle on the problem before you can figure out how to cope with it. Anxiety is associated with feelings of despair, pessimism, and agitation, yet there are various ways to overcome it.

Nobody can tell you that being anxious is abnormal. What isn’t natural is succumbing to it and allowing your anxiety to rule you. You’ll need to gather your thoughts and get a handle on the problem before you can figure out how to cope with it. Anxiety is associated with feelings of despair, pessimism, and agitation, yet there are various ways to overcome it.

1. Mindfulness

When you feel like everything around you is spinning out of control and you need some time to step back and reflect on your life. Close your eyes and meditate while sitting calmly in fresh air. Meditation is a state of relaxation in which your body is put on hold and all of your muscles relax. The blood pressure drops, and you can feel your thoughts all the way down to your bones. You don’t need to have a clear mind right now; the thoughts that are bothering you need to be acknowledged, and only then will they be expelled from your system.Take a few deep breaths to relax and feel all of the stress leave your body. Be open to all of the positive energies that are all around you.

Meditation is an excellent approach to reduce stress and quiet a racing mind. It is the simplest method to set aside some time to address and eliminate the things that cause you anxiety.

2. Get some rest

A good sleeping routine is required to equip your body to withstand all of life’s instabilities. As simple as it may appear, only those who suffer from anxiety difficulties understand how tough it is to go asleep when your thoughts are continuously bothering you. Anxiety causes insomnia and prevents people from falling into a deep slumber where they are free of all their worries and thoughts. But, as a last note, if you hit the hay and are able to sleep nonetheless, there is a greater possibility that when you wake up, you will feel relaxed and refreshed.

‘A good night’s sleep is the bridge between despair and hope,’ as the saying goes. So, do the same and try to fall asleep, allowing your body and mind to recover on their own.

3. Communicate with your loved ones.

There is nothing more therapeutic than sitting down with your family, close friends, or loved ones and having a great talk with them about all the serious and random things that come up. You can moan, rant, and express your insecurities and thoughts, and after a while, you’ll find a heavy load of anxiety lifting from your shoulders. It is always recommended to people who are dwelling into the phase of anxiety to have a few people in their life who can be their 3 Am friends and can lend an ear to all the venting sessions to help them calm down.

Having a full-fledged conversation involving various shades of emotions helps in calming the mind as well as lightens the mood to its best.

‘A good night’s sleep is the bridge between despair and hope,’ as the saying goes. So, do the same and try to fall asleep, allowing your body and mind to recover on their own.

4. Treat yourself to a spa day.

It never hurts to indulge yourself. Even if you’re in the midst of a bad mood, a little self-pampering can completely transform your mood. It is not necessary to go all out, but a little something goes a long way. Give yourself a pedicure/manicure, take a hot shower, mask, and wear your favourite dress with subtle make-up to notice how this changes the entire dismal attitude into one of self-love.

‘A good night’s sleep is the bridge between despair and hope,’ as the saying goes. So, do the same and try to fall asleep, allowing your body and mind to recover on their own.

Anxiety is a mental illness, and sitting in a corner and obsessively thinking about it isn’t going to assist you at all. Instead, make an effort to do something that makes you feel wonderful and energised.

5. Relax and let go

This is a skill that we all need to master: letting go. You have no control over your cognitive process, and you never know what will trigger you at any given moment. There are a number of factors that make you anxious, and you have no control over them. The greatest approach to get rid of all these ideas and reflections is to scribble them down on a piece of paper. You must let go of everything that is bothering you on the inside and is affecting your mental well-being. And writing it out on paper and clearing your mind of all the toxicity will help you feel better in every way.

Writing is the best way to express oneself, and using it to liberate yourself from all the thinking thoughts in your head is one of the most effective ways to do so.

These were the five most straightforward methods for dealing with anxiety and overcoming it. Anxiety leads to sadness, and the only way to avoid slipping into this pit is to face your problems head on and deal with them as effectively as possible.

Anyone who notices a loved one showing signs of anxiety disorders needs to be empathic towards them so that they can be guided through the process with the utmost care and concern. If you believe they require professional care, do not hesitate to contact a psychologist or therapist to assist them in maintaining their mental health.

We hope that we were able to shed some light on the various approaches of dealing with anxiety problems. None of us is an expert or a licensed psychologist, so these suggestions are just based on our own personal experiences. They might work for some and might not for others, make sure to leave your comments down below if any of these were useful for you to relax your mind and soul and proved to be therapeutic for you.

Social Media and its Impact on Teenagers

Many teenagers’ lives are dominated by social media. According to a 2018 Pew Research Center survey of almost 750 13- to 17-year-olds, 45 percent of them are almost always online, and 97 percent use a social media platform like YouTube, Facebook, Instagram, or Snapchat But how does social media use affect teenagers?

The Advantages of Social Media

Teens can use social media to establish online identities, engage with others, and form social networks. These networks can be extremely beneficial to youth, especially those who are socially excluded, have impairments, or suffer from chronic illnesses.

Social media is also used by teenagers for enjoyment and self-expression. Furthermore, the platforms can educate kids on a range of topics, including healthy behaviors, by exposing them to current events, allowing them to interact across geographic barriers, and exposing them to current events. Humorous or distracting social media, as well as social media that gives a genuine connection to peers and a large social network, may even help kids avoid sadness.

Social Media Harms

Social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people’s lives and peer pressure.

The risks might be related to how much social media teens use. A 2019 study of more than 6,500 12- to 15-year-olds in the U.S. found that those who spent more than three hours a day using social media might be at heightened risk for mental health problems. Another 2019 study of more than 12,000 13- to 16-year-olds in England found that using social media more than three times a day predicted poor mental health and well-being in teens.

Other research has found a link between excessive social media use and depression or anxiety symptoms. Greater social media use, midnight social media use, and emotional involvement in social media — such as feeling upset when unable to go on — were all connected to poor sleep quality and higher levels of anxiety and despair in a 2016 research of more than 450 teenagers.

The influence of social media may also be determined by how teens utilise it. According to a 2015 study, social comparison and feedback seeking by teenagers on social media and telephones is associated with depressed symptoms. Furthermore, a tiny 2013 study indicated that older teenagers who used social media passively, such as by just looking at other people’s images, had lower life satisfaction. These declines did not affect those who utilised social media to communicate with others or upload their own content.

And, according to a previous study on the impact of social media on undergraduate college students, the longer they used Facebook, the stronger their opinion that others were happier than they were. However, the more time students spent socialising with their peers, the less they felt this way.

Experts believe that kids who post information on social media are at danger of disclosing intimate images or highly personal stories due to their impulsive natures. Teens may be bullied, harassed, or even blackmailed as a result of this. Teens frequently make posts without thinking about the repercussions or privacy issues.

Protecting your Teen

You can take steps to encourage ethical social media use and mitigate some of its negative impacts. Consider the following suggestions:

Set sensible boundaries: Discuss with your teen how to keep social media from interfering with his or her activities, sleep, food, or homework. Encourage teens to follow a sleep ritual that excludes the use of electronic media, and keep cellphones and tablets out of their rooms. Set a good example by adhering to these guidelines.

Keep an eye on your teen’s social media profiles: Let your teen know that you’ll be reviewing his or her social media accounts on a frequent basis. You should try to perform it at least once a week. Make certain you complete the task.

Describe what isn’t acceptable: Encourage your kid not to gossip, spread rumours, bully, or harm someone’s reputation, whether online or off. Discuss what is proper and safe to publish on social media with your teen.

Encourage your pals to interact with you in person: This is especially crucial for teenagers who are prone to social anxiety.

Talk about social media: Discuss your own social media usage. Inquire about your teen’s use of social media and how it makes him or her feel. Remind your adolescent that social media is full of unreasonable expectations.

Corporate Life Cycle

Every business’s story usually includes the four stages of a corporate life cycle. The specifics, as well as the length of time a corporation spends in each, will differ. Some businesses will experience setbacks or readjustments, forcing them to return to a former stage. Others, on the other hand, may take a different approach to the final stages. In this post, we go through what happens at each stage of the corporate life cycle in greater depth.

What is the Life Cycle of a Company?

A corporate life cycle is the progression of a company’s growth and development from its inception to its eventual demise, which can occur in a variety of ways. A business’s life cycle is divided into four stages:

  • Startup stage
  • Growth and establishment stage
  • Maturity stage
  • Decline or exit

Startup Stage

This is the stage at which the company begins planting, developing, or launching its product or providing services to customers. This can be separated into two parts: pre-launch research and fund-raising, and post-launch product or service production and launch.

The start-up stage spans the time between when a business is founded and when it reaches its first key degree of stability. The company’s founder creates prototypes or pilots, solicits and analyses comments, and seeks out potential investors or sources of funding at the start of this stage.

Other aspects of the start-up stage include:

Financial: The primary purpose of this stage is to secure funding. Owners require finances in order to rent space, purchase raw materials, pay employees, and purchase advertising. Due to the necessity to pay for capital inputs, startup costs are typically substantial, and profit will most certainly lag behind sales.

Personnel: Typically, the owner is the face and name of the company, and their identity is often confused with that of the brand. All significant decisions are made by the owner or owners, who, in the case of small beginning enterprises, play various responsibilities. They may create their own marketing materials, run their own social media accounts, manufacture or provide services, and keep track of their finances.

Goal: At this stage, the most important goals are to gain awareness and attract enough clients to fund the costs of running the business. Another goal is to constantly and swiftly refine the company’s offerings in order to respond to market changes.

Stages of Development and Establishment

The company has begun to generate steady income at this point, and both cash flow and revenue have improved. Redefining goals, reorganising departments, establishing an unified marketing plan, and beginning to explore community and business relationships are all good things to do now. Also, at this time, a distinct company culture may have evolved.

The following are some features of the growth and establishment stage:

Financial: Financially, the company’s profits should readily support wages and overhead at this time. Sales are likely to rise, and profit margins are likely to widen as the company continues to pay off capital investments and loans.

Personnel: Owners become more strategic in their hiring. This is when business leaders assemble teams to whom they entrust their vision and message communication. This necessitates clearly defining duties and responsibilities, as well as carefully hiring personnel who are capable of doing them. This will provide the owner more time and bandwidth to deepen existing client connections while also exploring new opportunities with potential clients and partners.

Goals: Profit and brand-driven goals are the primary objectives at this level. The company wants to be profitable in order to attract extra funding for expansion. It also aspires to increase its market share and strengthen its position.

Maturity Level

Sales may have reached a halt at this point, and earnings should remain stable. A corporate structure with levels of hierarchy and clearly defined positions is normally in place. The company has a well-defined business model and has a steady stream of clients and consumers, with new accounts being added on a regular basis. This may be the ultimate goal for several business owners. For many businesses, the expansion phase is when they look to expand their product line, launch new services, branch out into a new field, or enter a new geographic market.

This stage also has the following characteristics:

Financial: This stage is marked by slow but steady increases in profits and revenue, though the direction of the gain may start to flatten out as competitors and new entrants compete for market share. This is also the time to take advantage of that expansion by combining and utilising available money for expansion—almost like a second stage of the first. If a large-scale expansion is in the works, this could be the time when the company brings in new investors to help fund the project.

Personnel: Management and senior managers may be fully entrenched in their roles at this point.This stage also has the following characteristics: Managers are in charge of departments, and they have specific guidelines. Owners sometimes remove themselves from the equation at this stage as the needs of the firm change, employing individuals to run the company totally so they can focus on new initiatives or new directions within the same company.

Goals: At this stage, a mature company’s goals are focused on reinvention in order to stay relevant in a rapidly changing field.

Accept or Decline

This phase of the corporate life cycle could be viewed as a conclusion or a new beginning. Businesses frequently have two options: expand the business to the point of reinvention or withdraw completely, either by selling the company or handing over complete management to executives. There will be some overall change if the decision is taken to keep the company. Perhaps fresh branding, packaging, or a newly redesigned product to breathe new life into an old favourite.

Financial: At this point, business owners can go in a variety of directions. They can either reinvest in the firm to restart the growth cycle, or they can cash out by selling the company to another company or to the current management. Despite the fact that revenues appear to be stable at this point, practically all businesses will eventually find themselves sharing the market with competitors.

Personnel: The company has dispersed leadership at this time, and departments can operate within well-organized structures.

Goals: The fundamental purpose of this stage of the corporate life cycle is strategic planning. The owner and management must decide whether to continue the same, expand and evolve, or sell the business.


An overview of India’s Educational System

The Gurukul was India’s first educational system. It was a residential schooling system that began approximately 5000 BC, in which the shisya (student) and guru (teacher) lived in the guru’s ashram (residence) or in close vicinity. This allows for the development of an emotional attachment prior to the transmission of knowledge. The ancient Sanskrit language was used as a means of communication.

The foundation of learning was not just reading books and memorising facts, but a child’s well-rounded, holistic development. Their mental, cognitive, physical, and spiritual well-being were all considered. Religion, holy scriptures, medicine, philosophy, warfare, statecraft, astrology, and other topics were covered.

The focus was on instilling human values in students, such as self-reliance, appropriate behaviour, empathy, creativity, and strong moral and ethical principles. The goal was for knowledge to be applied in the future to develop solutions to real-world challenges.

The Gurukul students’ six educational goals are as follows:

The acquisition of highest knowledge: The Gurukul education system’s ultimate goal was to understand Brahma (God) and the universe beyond sensual pleasures in order to achieve immortality.

Character development: The student developed will-power, which is a necessity for excellent character, as a result of their study of the Vedas (old scriptures), allowing them to develop a more positive attitude and outlook on life.

Development in all areas: The optimum approach for entire living was thought to be learning to withdraw the senses inside and practising introversion. While completing various jobs at the Gurukul, pupils were able to become aware of the inner workings of the mind, as well as their responses and reactions.

Social virtues: The learner was motivated to only tell the truth and avoid deception and lying by training his body, mind, and heart. This was regarded as the pinnacle of human morality. They were also encouraged to believe in charitable giving, which made them more socially responsible.

Spiritual development: Ancient literature, especially Yagyas, recommend introversion as the best approach for spiritual development (rituals). As a result, the learner spent time in reflection and isolation from the outside world in order to gain self-knowledge and self-realisation by looking fully within himself.

Students presented food to a pedestrian or a guest once a year as part of their cultural education. This act was regarded as a sacrifice comparable to one’s social and religious obligations to others.

India’s Educational Statistics and Facts

Every child between the ages of three and eighteen is entitled to free and compulsory education under India’s Right to Education Act 2020.

According to India’s education statistics, over 26% of the population (1.39 billion) is between the ages of 0 and 14, which presents a significant opportunity for the primary education sector.

Furthermore, approximately 500 million people, or 18% of the population, are between the ages of 15 and 24, offering for prospects for expansion in India’s secondary and higher education institutions.

According to the Indian education data, the literacy rate for adults (15+ years) in India is 69.3%, with male literacy at 78.8% and female literacy at 59.3%.

Kerala has the highest literacy rate in India, with 96.2 percent as of 2018.

The University of Delhi is the most well-known Indian higher education institution, followed by the Indian Institute of Technology Bombay.

In the 2019 English Proficiency Index, India was ranked 34 out of 100 countries, allowing for easy distribution of educational materials that satisfy Universal standards.

Goals for India’s educational future

India joined the United Nations’ E9 programme in April 2021, which aims to build a digital learning and skills initiative for marginalised children and youth, particularly girls.

The Indian government allotted a budget of US7.56 billion towards school education and literacy in the Union Budget 2021-22.

India’s higher education system is expected to feature more than 20 universities among the top 200 universities in the world by 2030. With an annual research and development (R&D) budget of US$140 billion, it is expected to be among the top five countries in the world in terms of research production.

What is the present Indian Educational System like?

It is obvious that modern Indian education differs from that of the “Gurukula.” The curriculum is generally taught in English or Hindi, and computer technology and skills have been integrated into learning systems. The focus is more on competitive examinations and grades than moral, ethical, and spiritual education.

In the 1830s, Lord Thomas Babington Macaulay introduced the modern school system to India for the first time. Metaphysics and philosophy were deemed unnecessary in favour of “modern” subjects like science and mathematics.

Until July 2020, India’s education system was based on the 10+2 system, which awarded a Secondary School Certificate (SSC) after finishing class 10th and a Higher Secondary Certificate (HSC) after finishing class 12th.

This has been replaced by the 5+3+3+4 system as a result of the new National Education Policy (NEP). The phases have been divided to correspond to the stages of cognitive growth that a kid goes through naturally.

India’s obligatory education system is divided into four levels.

1. Establishing a foundation
According to the NEP, the five-year foundational stage of education consists of three years of preschool followed by two years of primary school. This stage will include the development of linguistic abilities as well as age-appropriate play or activity-based strategies.

We have a course called English in Early Childhood: Learning Language Through Play for people working in early education that can help you understand the importance of play in language development and how to use play to teach language skills to children in a fun way. With our free online course, you can also learn how to Prevent and Manage Infections in Childcare and Pre-School.

2. Stage of preparation
This three-year stage will continue to emphasise verbal development while also emphasising numeracy abilities. Classroom interactions will also be activity-based, with a strong emphasis on the aspect of discovery.

3. The middle stage
The three-year focus moves to critical learning objectives, such as experiential learning in the sciences, mathematics, arts, social sciences, and humanities, for classes six through eight.

4. The second stage
Students in grades 9 and 10, as well as grades 11 and 12, have a range of subject combinations to pick from and study, depending on their talents and interests.

Critical thinking, an open mind, and flexibility in the cognitive process are all encouraged at this level. Our course Volunteering in the Classroom: Bringing STEM Industry into Schools will boost your students’ thinking abilities while also encouraging their interest in the subject of STEM, which has a large skills deficit and hence has a great employment potential.

Higher education In India

At the undergraduate stage, students can choose to study at this level from age 18 onwards. The majority of students attend a free public college or university, while others choose a private institution for their education. Indian college and university degrees in the field of agriculture, engineering, pharmaceutics and technology usually take four years to complete. Law, medicine and architecture can take up to five years.

Post-graduate study in India

Known as master’s courses or doctorate degrees, they can take from two up to three years to complete, respectively. Post-graduate education in India is largely provided by universities, followed by colleges and the majority of students are women. Post-graduate study allows students to specialise in a chosen field and conduct large amounts of research.

Adult education India

Adult education aims to improve literacy and move illiterate adults over the age of 21 along the path to knowledge. The National Literacy Mission Authority (NLMA) in India is in charge of supporting and promoting adult literacy programmes.

Our course Online Teaching: Creating Courses for Adult Learners offers everything you need to educate adults online if you’re an adult education provider or thinking about becoming one.

In India, distance education is available.

The School of Correspondence Courses and Continuing Education at Delhi University was the first to implement distance learning in India in 1962. The goal was to allow people who had the desire and aptitude to learn more and improve their professional skills to do so.

Significant gains in online education in India have been made and continue to be made as technology advances. Due to rising consumer demand and the pandemic’s effects, Indian higher education institutions are focusing on developing online programmes. By 2026, India’s online education market is expected to be worth $11.6 billion.

In India, homeschooling and blended learning are popular.

While homeschooling is not common in India, nor is it usually acknowledged, distant learning is becoming the new standard as a result of the epidemic. As a result, many children will learn at home while also attending school, a practise known as blended learning.

Our course Blended Learning Essentials for Vocational Education and Training provides a complete introduction to blended learning for teachers and trainers.

What is India’s New Education Policy?

The Union Cabinet authorised a new National Education Policy (NEP) in July 2020, which will be fully implemented by 2040. They also changed the Ministry of Human Resource Development (HRD) to the Ministry of Education, which will serve as the sole regulator for all Indian schools and higher education institutions.

The NEP was initially drafted in 1964 by a 17-member Education Committee and ratified by Parliament in 1968. Its objective is to provide the framework and lead the development of education in India. It has been updated three times since then, the most recent being under Narendra Modi’s Prime Ministership.

The 2020 NEP’s five major changes in school and higher education

1. School will begin at age three: The Right to Education Act (RTE) will now cover free and compulsory schooling from age three up to 18 years, instead of six to 14 years. This brings early childhood education of ages three to five, for the first time, under the scope of formal schooling.

2. Students will be taught in their mother tongue: Although not compulsory, the NEP suggests students until class five should be taught in their mother tongue or regional language as a way to help children learn and grasp non-trivial concepts quicker. 

3. One umbrella body for the entire higher education system: Under the Higher Education Commission of India (HECI), public and private higher education institutions will be governed by the same set of norms for regulation, accreditation and academic standards

4. Higher education becomes multidisciplinary: By 2040, all universities and colleges are expected to be multidisciplinary, according to the policy. Students will be able to create their own subject combinations based on their skill set and areas of interest.

5. There will be a variety of exit alternatives for undergraduate degrees: Colleges and universities in India are now permitted to offer a certificate after one year of study in a discipline or a diploma after two years of study under the new regulation. After completing a three-year programme, a bachelor’s degree is conferred.


Because of the proactive nature of the NEP, India’s education system is in sync with the global reforms in education brought about by Covid-19. We have various teaching tools accessible to help you create a better influence on your students’ lives and your teaching abilities, as blended learning appears to be the future of education in India.

We hope you’ve gotten a better understanding of the facts that make up India’s education system, whether it’s merely to broaden your horizons or to take advantage of the rapidly expanding Indian education sector.


Internet fraud is a sort of deception that involves the use of the internet. It is not a single fraud; rather, it is a collection of frauds. Internet fraudsters are omnipresent, and they are always coming up with new ways to defraud people and drain their bank accounts. We’ll talk about the many types of internet scams in this blog.

Types of Internet Fraud


Fraudsters utilise this tactic to steal your personal information. Fraudsters send you emails impersonating as a legitimate or well-known organisation in this scam. The primary goal of the emails is to steal your financial information. A link or file is generally included in these emails. You will be directed to a phoney website if you click on those links. The false website will request critical information such as your credit card number, UPI code, and other bank account information. Furthermore, clicking on such links will infect your machine with a malware.


It is one of the most significant online scams in recent years. Fraudsters use this method to build up bogus online shopping portals in order to defraud unsuspecting people of their hard-earned money. They display appealing products at a low price on their website. However, after paying for the transaction, either the fraudulent product is provided or the merchandise is not sent at all. There will be no return or refund procedures on these websites, and there will be no customer care personnel to contact.


Identity theft occurs when criminals steal your personal information over the internet and use it to apply for a personal loan, a two-wheeler loan, or a bank credit card. When you take out a loan in your name, you are responsible for paying it back. Banks will give you a payback notification. If you do not repay the loan, your credit score will suffer and you will be labelled a loan defaulter.

Additionally, your stolen information might be utilized to construct phony social network accounts.


The work-at-home scam is one of the most common types of online fraud. Fraudsters take advantage of those looking for work from home possibilities by suggesting that they may earn a lot of money by working from home for a few hours. Job searchers will be required to deposit a set amount of money for a job kit that will be useful for the employment in order to register for the scheme. There will be no record of employers once the money is deposited.


Lottery fraud is one of India’s top three internet scams. Lottery fraud occurs when con artists phone you or send you emails and texts claiming you have won a lottery worth millions of rupees. You will be required to deposit money online in the name of tax in order to obtain the lottery money. When you visit phoney websites, you may be prompted to pay money. When you use those websites to make a payment, all of your card information is taken.


People use online matrimony sites to find their life partners in our fast-paced world. However, the sad reality is that many people lose lakhs of dollars when searching for their soulmates on matrimony websites. Innocent people are duped by fraudsters who create phoney profiles. In addition, various gangs have been formed to carry out this scam. First, the perpetrators persuade victims to trust them. Money is taken from the victims once the trust has been established.


This type of fraud usually occurs during tax season, when taxpayers are expecting a return. Taxpayers receive phoney refund SMS and emails from fraudsters pretending to be from the IRS. These messages are mostly delivered with the goal of gathering personal information such as I-T Department internet login credentials, bank account information, and so on. You will be requested to give sensitive bank information in order for the refund money to be credited to your bank account.


Credit card firms offer reward points or loyalty points to encourage people to use their cards. Frauds involving credit card reward points have also been reported. Credit cardholders are contacted by fraudsters pretending to be from their credit card provider and offering to assist them in redeeming their credit card reward points. They generate a sense of urgency among cardholders by emphasising that the deal will expire soon. Cardholders will be required to enter their card details as well as an OTP in order to redeem their reward points. Fraudsters use these details to carry out fraudulent transactions.


OLX fraud has become all too widespread, and many people have lost money while buying and selling items on the platform. Fraudsters pose as Army troops and place ads on the platform, which is a common occurrence on OLX. To gain people’s trust, fraudsters exploit army personnel’s stolen identification cards. They take money from the buyer in exchange for the claimed product, but they never deliver it. Fraudsters take advantage of the goodwill associated with the armed forces to defraud people of their hard-earned money.


As the number of people utilizing social media grows, so does the number of social media hoaxes. Cyberbullying is one of the most common forms of social media fraud, and many youngsters have fallen victim to it. Cyberbullying is the use of social networking sites to bully people. There are also other more social media scams, such as a Facebook friend fraud.

B2B Marketing

The selling of products or services to other businesses and organizations is known as business-to-business marketing. It differs from B2C marketing, which is focused on customers, in various ways.

In general, B2B marketing content is more informative and simpler than B2C marketing content. This is because, in contrast to consumer purchases, company purchases are driven by bottom-line revenue impact. Return on investment (ROI) is rarely a financial factor for the average person, but it is a top priority for corporate decision makers.

Who is B2B Marketing for?

Any business that sells to other businesses. B2B can take various forms, including subscriptions to software-as-a-service (SaaS), security solutions, tools, accessories, and office supplies, to mention a few. Many businesses come under both the B2B and B2C categories.

Any individual(s) who has power or influence over purchase decisions is the target of B2B marketing initiatives. From entry-level end-users to the C-suite, this can contain a wide range of titles and functions.

Creating a B2B Marketing Strategy

There is a lot of competition for clients and their attention. Building a successful B2B strategy needs careful planning, implementation, and administration. Here’s a high-level look at how B2B organisations differentiate themselves in a crowded market:

Step 1: Create a Big Picture Vision
If you don’t plan, you’re planning to fail. This axiom holds true indefinitely. Select defined and measurable business objectives before you start cranking out adverts and content. Then you’ll want to create or adopt a framework for achieving them through your B2B marketing strategy.

Step 2: Establish your target market and buyer personas
This is especially important for B2B companies. B2B items and services are typically marketed to a specific set of consumers with specific difficulties and demands, whereas B2C goods are often promoted to a larger and more general audience. The more precisely you can define this audience, the better you’ll be able to communicate with them directly. It’s a good idea to make a dossier for your target buyer persona. To qualify leads, conduct demographic research, interview industry experts, and study your best customers to develop a list of criteria that you can compare against prospects.

Step 3: Determine B2B Marketing Channels and Tactics

After you’ve gathered good information about your target audience, you’ll need to figure out how and where you’ll reach them. This one should be guided by the knowledge you gained in the previous stage. You’ll want to ask yourself questions about your ideal consumers and prospects, such as these:

  • What do they do with their time on the internet?
  • What are the questions they’re posing to search engines?
  • What social media platforms do they favour?
  • What can you do to close the gaps that your competitors are leaving?
  • What industry events do they attend?

Step 4: Develop Assets and Launch Campaigns
Now that you have a strategy in place, it’s time to put it into action. Make sure you’re following best practices for each channel you’re using in your approach. A unique strategy, relevant information, sophisticated targeting, and powerful calls to action are all essential parts in successful campaigns.

5th Step: Evaluate and Improve
This is a continuous procedure that keeps you on the right track. Simply put, you want to figure out why your high-performing content succeeds and your low-performing content fails. If you understand this, you’ll be able to spend your time and money more wisely. The more diligent you are about consulting analytics and applying what you’ve learned, the more likely you’ll be to keep improving and exceeding your objectives. Even with a solid research basis, creating content and campaigns entails a lot of guesswork until you have solid engagement and conversion statistics to work with.

B2B Marketing Tactics and Content Formats

Here are some of the most frequent B2B marketing methods and content formats to think about incorporating into your plan:

Blogs: Blogs are a must-have for practically any content marketing team. Regularly updated blogs increase your site’s organic visibility and boost inbound visitors. Your blog may accommodate a wide range of material types and formats.

Search: SEO recommended practises change as frequently as Google’s algorithm (which is a lot), making this a difficult space to navigate, but any B2B marketing strategy must account for it. In recent months, the emphasis has shifted away from keywords and metadata and toward searcher intent signals.

Social Media: Both organic and sponsored social media should be included in the mix. You can reach out to prospects on social media and engage them where they are. B2B buyers are increasingly turning to these platforms to research potential vendors before making a purchase.

Whitepapers, eBooks, and infographics: Whitepapers, eBooks, and infographics are all good options. These downloaded papers can be gated (meaning a user must give contact information or perform another action to get access) or ungated (meaning a user must supply contact information or perform another action to gain access). Frequently used to generate B2B leads.

Email: Email will not go away anytime soon, even though its usefulness is fading in the age of spam filters and inbox shock.

This content type can be used in several of the preceding categories (blogs, social media, and emails), but it’s worth mentioning because it’s at the heart of many effective B2B initiatives.

Livestream events and Webinars: LinkedIn Live videos receive 7x more reactions and 24x more comments on average than native video generated by the same presenters during livestream events and seminars. LinkedIn Live is useful for more than just promoting an event. Use this feature to demonstrate expertise, showcase innovation, or provide a behind-the-scenes look into your company’s culture to LinkedIn members.

Case studies and customer testimonials: Case studies and customer testimonials are essential for B2B marketing strategists to establish credibility. Customer testimonials and case studies aren’t the most imaginative endeavours, but they’re essential nonetheless.

Podcasts: Podcasting is expected to grow in popularity even more than it currently has. Do you have a podcast aimed towards professionals? Are you considering starting one? Increase your podcast’s listenership by promoting it on LinkedIn.

B2B Marketing Best Practices

How can you set yourself up for success in B2B marketing? Here are a few tried-and-true pillars to help your team stand out and make an impression.

Be Human
Yes, you’re attempting to gain a consumer, but you’re not marketing to a building or an intangible thing. You’re attempting to communicate with genuine employees, who, like any other human being, are motivated by emotional and cognitive factors.

Don’t limit your research to the firms and accounts you’re interested in. Learn about the people who work there, and tailor your marketing to their needs. Although business decisions are more sensible and logical, that doesn’t mean your content and tone should be robotic.

Target with Both Precision and Volume in Mind
Multiple stakeholders affect the majority of B2B purchasing decisions. When it comes to targeting, one of the most typical blunders is attempting to pinpoint the decision maker. However, in almost all cases, that one decision maker does not exist. As a result, it’s critical to target all stakeholders who may have an impact on the purchasing decision.

B2B buying cycles are complicated, and stakeholders’ professions and roles are continuously changing. This is only one of many reasons why brand familiarity is so important. The following tools can assist B2B marketers in reaching out to decision-makers who can both influence and authorise purchases. They let you get as specific as you want, and you can use sophisticated automation to extend your target group as necessary.

Keep Context in Mind
Today, personalization and relevance are required to gain attention. Yes, you want to speak your consumers’ language, but you also want to present content and advertising that are thematically appropriate for where they’re being viewed. Shorter videos with rapid hooks, for example, perform better on social media feeds, whereas a longer style is most likely better suited for YouTube. Catching someone looking through LinkedIn requires a different text angle than catching someone scrolling through other social media platforms. Put yourself in the shoes of the end user. When they’re watching your content, try to comprehend their current position, including their “surroundings,” and fit your message with their attitude.

B2B Marketing Solutions on LinkedIn

LinkedIn is the most-used social media network for B2B marketers, according to the CMI and MarketingProfs report B2B Content Marketing 2021: Benchmarks, Budgets, and Trends (at 96 percent ).

LinkedIn was also the leading paid social media site for B2B marketing. The most recent survey did not ask respondents which paid platform had the best results, although respondents in the prior survey said LinkedIn.

At a basic level, we strongly advocate that every B2B company create an optimised LinkedIn Page, which you can do for free on LinkedIn, since this will serve as your brand’s hub on the platform and a popular location for buyer research. Posting updates on a regular basis will keep you top of mind with your target audience and help you gain followers. There are a variety of LinkedIn marketing solutions and services you can use to target and engage the ideal users for maximum business impact and B2B marketing ROI.

Native Ads
Native adverts are referred to as Sponsored Content on LinkedIn. These adverts show alongside the user-generated material that LinkedIn members come to see. For thought leadership, brand recognition, and driving strategic traffic, this is a great tool.

Lead Generation
Many B2B marketers are judged on their lead generation abilities. Because they pre-populate the viewing member’s LinkedIn profile data and don’t require the user to leave the site, Lead Gen Forms are particularly useful for this purpose. It’s a win-win situation for both marketers and members. When it comes to accessing deals and information, members get a consistent experience. Lead data is of excellent quality for B2B marketers.

The LinkedIn Insight Tag allows you to track LinkedIn visitors that come to your website and promote to them while they’re there. These people are more likely to be interested in your business and goods, increasing your conversion chances.

Message Ads
LinkedIn Message Ads are becoming more advantageous as reaching professional inboxes (and sometimes even finding email addresses) becomes increasingly difficult. You can use this feature to send personalised direct messages to LinkedIn members, even if you aren’t linked yet.

Dynamic Ads
These ads are tailored to the individual who is viewing them. To stand out and grab attention, they instantly populate with profile photographs and essential details.

Breaking Down B2B Marketing

Here are some essential factors to bear in mind as we summarise the most important conclusions from our investigation of modern B2B marketing:

  • Even though you’re doing business-to-business marketing, you’re still dealing with people. The most successful B2B marketers combine logic and passion.
  • Developing your goal, defining your audience, identifying techniques and channels, putting content and campaigns in action, and then continuously monitoring for optimization are the core processes in developing a B2B marketing strategy.
  • When targeting, strike a balance between precision and volume to ensure that you reach all of the most critical stakeholders who may have a say in the decision.
  • Truly effective B2B marketing is conversational, targeted, and contextually relevant.
  • Thought leadership content can help you gain a competitive advantage, but if it falls short of expectations, it might backfire.
  • It’s critical to understand the context. Market to your target audience where they are and try to fit your messaging with their attitude.

Training Process

Every business, whether for profit or not, public or private, needs well-trained and experienced staff to carry out the operations necessary to meet the organization’s objectives.

Employees must be trained to improve their skill levels as well as their versatility and adaptability.

Inadequate work performance, productivity declines, changes resulting from job restructuring, or technological breakthroughs all necessitate some form of training and development.

Training Process in HRM – Steps, Process and Phases

A training is not a one-size-fits-all event; rather, it is a step-by-step procedure that can only be finished after all of the required tasks have been done successfully.

  1. Assessment of Training Needs
    Prior to training someone, it is evident that it is necessary to determine whether the individual requires training and, if so, what the instruction should accomplish. As a result, establishing what training is required is generally the first step in the training process. Whether you’re training new or existing staff will affect how you analyse training needs.

    The most important step in determining new employee training needs is to figure out what the work requires and split it down into subtasks, which you then teach to the new hires. Analysing existing employee demands can be more difficult because you also have to decide whether training is the best option.

    The training needs are analysed with the help of following types of analysis:

    The entire organisation is examined in terms of its goals, resources, resource allocation and utilisation, growth potential, and the environment in this analysis. The goal of this analysis is to establish where in the organisation training should be prioritised.

Under organisational analysis the following elements are studied:

Organisational Analysis:

(a) Analysis of Objectives and Strategies:
The entire organisation is examined in terms of its goals, resources, resource allocation and utilisation, growth potential, and the environment in this analysis. The goal of this analysis is to establish where in the organisation training should be prioritised.

(b) Resource Utilisation Analysis:
The major goal of this investigation is to see how organisational resources are used. This analysis looks at the contributions of several departments by generating efficiency indices for each unit, which aid in estimating the human resource contribution.

(c) Environmental Analysis:
This analysis looks at the organization’s economic, social, political, and technological surroundings. The major goal of this analysis is to determine the organization’s controllable and uncontrolled components.

(d) Organisational Climate Analysis:
The attitude of management and employees is examined in this analysis, as the support of management and their attitude toward employees is required for planning and implementing the training programme.

(ii) Role or Task Analysis:
It is a thorough assessment of all facets of the profession. It investigates the numerous operations as well as the conditions in which they are to be carried out.

Following procedure is involved in the task analysis:

(a) The duties and responsibilities of the task in question are listed using the job description as a guide.
(b) Creating a list of the job’s performance standards.
(c) Making a comparison between the actual and expected results.
(d) Identifying the components of the task that are causing problems in the effective performance of the job if there is a gap between the two.             
(e) Identifying the training requirements to address the issues.

(iii) Manpower Analysis:
The fundamental goal of this examination is to examine the individual’s abilities, skills, and growth and development. The manpower analysis aids in determining an individual’s strengths and shortcomings. It also aids in deciding whether or not he requires training. If that’s the case, what kind of instruction does he need?

The various sources of such information are as follows:

(a) Employee observation in the workplace.
(b) Conducting an interview with the employee’s boss and coworkers.
(c) The employee’s personal files.
(d) Tests and records of production. These sources will supply information on the employee’s current skills and attitude, which he should have.

2. Preparing the Training Programme:
The second step in the training process is to construct the training programme to suit these needs after determining the training needs.

The training programme should take into account the following considerations:

(i)New and experienced trainees
(ii) The kind of training materials that are needed
(iii) A person who will provide training as a resource
(iv) A training programme that is either on-the-job or off-the-job
(v) The length of the training programme
(vi) The training method.

3. Preparing the Learners:
The trainees who will participate in the training programme must be well-prepared for it. They will not be interested in learning the main components of the training programme if they are not prepared. As a result, learners should be adequately prepared so that they may get the most out of the training session.

Following steps are required for the preparation of learners for the training programme:

(i)Making the students feel at ease, especially if they are beginners, so that they are not frightened on the job.
(ii) Ensuring that the learners comprehend the relevance of the job and how it relates to the overall process.
(iii) Assisting learners in comprehending the training’s demands and objectives in respect to their jobs.
(iv) Creating interest in the training programme among learners to motivate them to learn.
(v) If on-the-job training is used, trainees should be placed as close to their employment as practicable.
(vi) Getting the students acquainted with the equipment, materials, and tools, among other things.

4. Implementing Training Programme:
This is the training program’s action phase. The trainer teaches and illustrates the new methods and knowledge to the learners during this phase. At this stage, the students are exposed to a variety of training exercises. To make the training a successful learning experience for the employees, the main topics are emphasised and one item is explained at a time.

To keep the learners’ attention in the training programme, audio-visual aids are employed to exhibit and illustrate, and the trainer encourages them to ask questions.

5. Performance Try Out:
The learner is asked to repeat the job multiple times, slowly, at this point. The trainees’ errors are addressed, and the technical and tough portions are explained again if necessary.

6. Evaluation of the Training Programme:
Training evaluation is an attempt to acquire information (feedback) on the impacts of a training programme and determine the training’s worth in light of that information. While organisations may spend a lot of money and time developing and implementing training programmes, the evaluation aspect is sometimes overlooked. This could be due to the assumption that determining the efficiency of training is difficult, if not impossible.

Only a comprehensive assessment of the real change in behaviour and performance on the job, over a long period of time, can determine the true success of training and development activities. As a result, the fundamental goal of training is to impart new knowledge, skills, and change in attitude and behaviour.

If training does not result in changes in any of these areas, it is completely useless. As a result, training is solely evaluated in terms of changes in skills, knowledge, attitude, and behaviour.

Under organisational analysis the following elements are studied:

Organisational Analysis:

Meditation and its Benefits

“Meditation can wipe away the day’s stress, bringing with it inner peace. See how you can easily learn to practice meditation whenever you need it most.”

Mayo Clinic Staff

If stress makes you feel uncomfortable, tense, or worried, try meditation. Even a few minutes of meditation might help you regain your sense of calm and inner serenity.

Meditation is something that everybody can do. It’s easy to accomplish and doesn’t cost a lot of money, and it doesn’t require any special equipment.

And you can meditate anywhere you are: on a walk, on the bus, in line at the doctor’s office, or even in the middle of a tense work meeting.

Understanding Meditation

For thousands of years, people have been meditating. Meditation was created to aid in the comprehension of life’s sacred and mystical powers. Meditation is widely utilised these days for relaxation and stress reduction.

Meditation is a sort of supplementary treatment for the mind and body. Meditation can help you achieve a deep state of relaxation as well as a calm mind.

During meditation, you concentrate your attention and clear your mind of the muddled thoughts that may be bothering you and producing stress. Physical and emotional well-being may be improved as a result of this process.

Benefits of Meditation

Meditation can help you achieve a sense of quiet, peace, and balance, which can improve your emotional well-being as well as your general health.

And the advantages don’t stop when you stop meditating. Meditation can help you stay calmer throughout the day and may even aid in the management of symptoms associated with some medical problems.

Meditation and Emotional Well-Being
When you meditate, you can rid your mind of the information overload that accumulates throughout the day and contributes to stress.

The following are some of the emotional advantages of meditation:

  • Taking a fresh look at challenging situations
  • Developing stress management skills and increasing self-awareness
  • Reducing unpleasant emotions by focusing on the present
  • Increasing creativity and imagination
  • Increasing tolerance and patience

Meditation and Illness
If you have a medical problem, especially one that is exacerbated by stress, meditation may be beneficial.

Despite the fact that a growing body of scientific evidence supports the health advantages of meditation, other academics say it is still too early to draw judgments about its potential benefits.

In light of this, some study suggests that meditation may aid in the management of symptoms associated with diseases such as:

  • Anxiety
  • Asthma
  • Cancer
  • Chronic pain
  • Depression
  • Heart disease
  • High blood pressure
  • Irritable bowel syndrome
  • Sleep problems
  • Tension headaches

If you have any of these conditions or other health issues, talk to your health care practitioner about the benefits and drawbacks of meditation. Meditation has been shown to exacerbate symptoms of mental and physical illnesses in certain people. Traditional medical care is not replaced by meditation. However, it can be a good complement to your current treatment.

Types of Meditation

Meditation is a broad phrase that encompasses a variety of approaches to achieving a calm state of mind. Meditation can be found in a wide range of relaxation and meditation techniques. All of them are striving for the same thing: inner serenity.

Meditation can be done in a variety of ways, including:

  • Guided Meditation: This type of meditation, also known as guided imagery or visualisation, involves creating mental images of places or circumstances that you find pleasant.

    You strive to employ all of your senses, including smells, sights, sounds, and textures. A mentor or teacher may accompany you through this procedure.
  • Mantra meditation: To avoid distracting ideas, you silently repeat a calming word, concept, or phrase in this style of meditation.
  • Mindfulness meditation: Being mindful, or having a greater awareness and acceptance of living in the present moment, is the foundation of this style of meditation.

    You increase your conscious awareness by practising mindfulness meditation. During meditation, you concentrate on what you’re feeling, such as the flow of your breath. You can watch your thoughts and emotions but not judge them as they pass.
  • Qi gong: To restore and sustain balance, this practise typically involves meditation, relaxation, physical activity, and breathing techniques. Traditional Chinese medicine includes qi gong (CHEE-gung).
  • Tai chi: Tai chi is a Chinese martial art. This is a moderate kind of Chinese martial arts. You do a self-paced set of postures or motions in a calm, graceful manner while practising deep breathing in tai chi (TIE-CHEE).
  • Transcendental Meditation: It is a type of meditation that focuses on the present moment. Transcendental Meditation is a straightforward, natural practise. You silently repeat a personally allocated mantra, such as a word, sound, or phrase, in a precise way in Transcendental Meditation.

Without the need of attention or effort, this type of meditation may help your body to settle into a state of profound rest and relaxation and your mind to achieve a state of inner peace.

  • Yoga: To build a more flexible body and a tranquil mind, you execute a sequence of postures and controlled breathing exercises. You’re urged to focus less on your hectic day and more on the present moment as you go through positions that demand balance and concentration.

Elements of Meditation

Distinct styles of meditation may have different qualities to assist you in your meditation. These may differ depending on who you follow for advice or who is giving a lesson. The following are some of the most common elements of meditation:

  • Focused Attention: One of the most crucial aspects of meditation is focusing your attention.
    The ability to focus your attention is what allows your mind to be free of the numerous distractions that bring stress and concern. You can concentrate your attention on a single object, an image, a mantra, or even your breathing.
  • Relaxed Breathing: Deep, even-paced breathing using the diaphragm muscle to expand your lungs is used in this technique. The goal is to breathe more efficiently by slowing your breathing, taking in more oxygen, and reducing the use of shoulder, neck, and upper chest muscles while breathing.
  • A quiet setting: If you’re a beginner, practising meditation in a peaceful place with few distractions, such as no television, radio, or telephone, may be easier.

    You may be able to meditate anyplace as you gain experience, especially in high-stress situations where it is most beneficial, such as a traffic jam, a tough work meeting, or a long wait at the grocery store.
  • A comfortable position: Meditation can be done while sitting, lying down, walking, or in any other position or activity. Simply attempt to relax in order to get the most out of your meditation. During meditation, try to maintain a decent posture.
  • Open attitude: Allow your thoughts to flow through your head without judging them.

Everyday Ways to Practice Meditation

Don’t let the prospect of meditating “properly” add to your anxiety. You can go to dedicated meditation facilities or group programmes guided by certified instructors if you want to. However, you may easily practise meditation on your own.

And you may make meditation as formal or informal as you want, depending on your preferences and circumstances. Some people make it a habit to meditate every day. They could, for example, meditate for an hour at the start and finish of each day. However, all you truly need is a few minutes of great meditation time.

Here are some methods for practising meditation on your own whenever you want:

  • Breathe Deeply: Take a deep breath. Because breathing is a natural function, this approach is suitable for beginners.

Concentrate solely on your breathing. As you inhale and exhale through your nose, focus on feeling and listening. Slowly and deeply inhale. When your mind wanders, gently bring it back to your breathing.

  • Examine your entire body: Focus your attention on different parts of your body when practising this technique. Become conscious of your body’s many sensations, including pain, tension, warmth, and relaxation.

    Combine body scanning with breathing exercises, imagining yourself inhaling heat or relaxation into and out of various body areas.

  • Repeat a manta: You can come up with your own mantra, whether religious or not. The Jesus Prayer in Christianity, the holy name of God in Judaism, and the om mantra in Hinduism, Buddhism, and other Eastern religions are examples of religious mantras.

  • Walk and mediate: A walk combined with meditation is an effective and healthful method to unwind. This strategy can be used anyplace you’re strolling, even in a peaceful forest, on a metropolitan sidewalk, or at the mall.

    Slow down your walking pace when using this strategy so you can concentrate on each leg or foot action. Don’t put too much emphasis on a specific location. Lift each foot, move your leg forward, and set your foot on the ground, concentrating on your legs and feet and repeating action phrases like “raising,” “moving,” and “placing” in your head.
  • Participate in prayer: The most well-known and widely performed form of meditation is prayer. Most faith traditions include both spoken and written prayers.

    You can pray in your own words or read other people’s prayers. Examples can be found in the self-help section of your local bookstore. Discuss available resources with your rabbi, priest, pastor, or other spiritual leader.

    You can also listen to religious music, spoken words, or any other type of music that relaxes or inspires you. You might want to document your thoughts or talk about them with a friend or spiritual leader.
  • Concentrate your gratitude and loveConcentrate your gratitude and love: You focus your attention on a sacred picture or entity in this style of meditation, weaving feelings of love, compassion, and gratitude into your thoughts. You can also utilise your imagination or gaze at reproductions of the image if you close your eyes.
  • Read and reflect: Many people say that reading poems or spiritual texts and taking a few moments to ponder on their significance helps them.

Value Chain Analysis

With each transaction, successful businesses produce value for their customers in the form of satisfaction, as well as for themselves and their shareholders in the form of profit. Companies that provide more value with each sale have a better chance of profiting than those that produce less value. It’s vital to understand your company’s value chain in order to assess how much value it generates.

Here’s an overview of what a value chain is, why it’s important to understand it, and how you can use it to help your business create and keep more value from its sales.

Understanding Value Chain

The phrase “value chain” refers to all of the commercial activities and procedures that go into making a product or providing a service. A value chain can span various stages of a product’s lifecycle, from research and development through sales and all in between. In his book The Competitive Advantage: Creating and Sustaining Superior Performance, Harvard Business School Professor Michael Porter developed the notion.

Taking stock of the processes that make up your company’s value chain will give you a better understanding of what goes into each transaction. Your organisation can be better positioned to share more value with consumers while capturing a larger portion of the value created at each point in the chain by maximising the value created at each point in the chain. Similarly, understanding how your company creates value can help you better appreciate its competitive edge.

Components of Value Chain

All of the activities that make up a firm’s value chain, according to Porter’s concept, can be divided into two groups that contribute to its margin: primary activities and support activities.

Primary activities are those that directly contribute to the development of a product or the delivery of a service, such as:

  • Receiving, warehousing, and inventory management of source materials and components are all part of inbound logistics.
  • Raw materials and components are turned into a completed product through operations.
  • Outbound logistics refers to distribution-related activities such as packaging, sorting, and shipping.
  • Marketing and sales activities include promotion, advertising, and pricing strategy, all of which are relevant to the marketing and sale of a product or service.
  • Installation, training, quality assurance, repair, and customer service are examples of after-sales services that take place after a sale has been completed.

Secondary activities are divided into the following categories to help primary operations become more efficient, hence creating a competitive advantage:

  • Procurement refers to the activities involved in obtaining raw materials, components, equipment, and services.
  • Product design, market research, and process development are examples of activities associated to technological advancement.
  • Employee recruitment, hiring, training, development, retention, and remuneration are all part of human resources management.
  • Infrastructure includes activities such as funding and planning that are related to the company’s overhead and management.

What is Value Chain Analysis?

Value chain analysis is a method of assessing each activity in a company’s value chain to determine where improvements might be made.

A value chain analysis forces you to analyse how each step contributes to or detracts from the value of your end product or service. As a result, you may be able to gain a competitive edge, such as:

  • Cost savings are achieved by making each operation in the value chain more efficient and thus less costly.
  • Product differentiation can be achieved by devoting more time and resources to tasks such as research and development, design, and marketing.

In most cases, improving one of the four secondary activities will help at least one of the primary activities.

How to Conduct Value Chain Analysis

  1. Identify Value Chain Activities
    Understanding all of the main and secondary actions that go into the creation of your product or service is the first step in doing a value chain analysis. If your organization sells a variety of items or services, this procedure should be followed for each one.
  2. Determine the Cost and Value of Activities
    After identifying the major and secondary operations, the next step is to assess the value that each activity brings to the process, as well as the associated expenses.

    When considering the value provided by activities, consider how each contributes to the end user’s satisfaction or enjoyment. How does it add value to my company? Is it true that using particular materials to build a product makes it more durable or luxury for the user? Is it more likely that your company will benefit from network effects and more business if you include a given feature?

    Similarly, knowing the expenses associated with each step in the process is critical. Depending on your circumstances, you may discover that cutting costs is a simple method to increase the value of each transaction.

3. Identify Opportunities for Competitive Advantage
You may assess your value chain through the lens of whatever competitive advantage you’re seeking to
acquire once you’ve compiled it and understand the cost and value associated with each stage.

If your primary goal is to lower your company’s costs, for example, you should assess each component
of your value chain through the lens of cost reduction. Which steps could be made more productive?
Are there any that don’t add much value and could be outsourced or deleted entirely to save money?

Similarly, if product differentiation is your primary goal, which portions of your value chain provide the
best potential to achieve that goal? Would the added value justify the expenditure of more resources?

You can identify multiple opportunities for your company through value chain analysis, which can be tough to prioritise. It’s usually better to start with the changes that require the least amount of effort yet provide the highest return on investment.

What is Security Services

Security services guarantee protecting agents against attacks. During agent’s transportation the code is protected as a usual file. At the host site, the agent is open for modifications and very specific methods must be applied for protection.

Photo by PhotoMIX Company on Pexels.com

A processing or communication service that is provided by a system to give a specific kind of protection to resources, where said resources may reside with said system or reside with other systems, for example, an authentication service or a PKI-based document attribution and authentication service. A security service is a superset of AAA services. Security services typically implement portions of security policies and are implemented via security mechanisms.

Facility Management services are designed and delivered according to the customers need; be it housekeeping services, janitorial support, HVAC repairs or pest control. We have shown significant growth over the past few years to become the 4th largest player in this space with a nationwide presence like few others. The clients are as diverse as our services, ranging from households, businesses and industrial establishments.

Cyber security to companies that provide services via the internet. Such as protecting the account of the company, their customer data, and their infrastructure. The cyber security service is based on the protection of computer data, networks, and identity management of companies.

Cyber security services are a branch of technology that protects the computer hardware, software, data and networks from unauthorized cyber attacks from internal and external sources. It is becoming increasingly more important over time, as we face more and more cyber-attacks from a variety of sources. The primary requirement of a cyber security service is to keep the systems and networks safe from external attacks.

Security Services:

A processing or communication service that enhances the security of the data processing systems and the information transfers of an organization. These services are intended to counter security attacks, and they make use of one or more security mechanisms to provide the service. Following are the five categories of these services:[m1-2]Authentication: The assurance that the communicating entity is the one that it claims to be.

  • Peer Entity Authentication: Used in association with a logical connection to provide confidence in the identity of the entities connected.
  • Data-Origin Authentication: In a connectionless transfer, provides assurance that the source of received data is as claimed.

Data Confidentiality: Protects data from unauthorized disclosure.

Access Control: The prevention of unauthorized use of a resource (i.e., this service controls who can have access to a resource, under what conditions access can occur, and what those accessing the resource are allowed to do).

Data Integrity: The assurance that data received are exactly as sent by an authorized entity (i.e., contain no modification, insertion, deletion, or replay).

Non-repudiation: Protects against denial by one of the entities involved in a communication of having participated in all or part of the communication.

  • Proof of Origin: Proof that the message was sent by the specified party.
  • Proof of Delivery: Proof that the message was received by the specified party.

There are different types of security services that service providers give to the firms, organisations, or individuals.

  • Technical Security Service. This is the most basic security service you can access. … 
  • Event Management Security Service. Anything that comes under an event, comes under this type of security service. … 
  • Fire Watch Service. … 
  • Personal Protection. … 
  • Mobile Patrol Security Service.



With the government encouraging make in India campaigns and promoting atmanirbhar Bharat.
The budget for the year is incorporative of several schemes and initiatives that will help businesses and ecommerce websites operate more easily. schemes such as “Ease of Doing Business 2.0” and “One nation, one registration” programs and “Digital Ecosystem for Skilling and Livelihood” (DESH-Stack) portal which will aid business operations with measures such as:
• Digitization for improved transparency and ease of use
• Interlinking of the ASEEM (Atmanirbhar Skilled Employee-Employer Mapping) Udyam, e-Shram and National Career Service (NCS) portals to create connected databases and improve efficiency


The amazon effect

The Amazon effect refers to the impact created by the online, eCommerce, or digital marketplace on the traditional brick and mortar business model that is the result of the change in shopping patterns, customer expectations, and the industry’s competitive landscape. As online shopping and eCommerce grow in popularity, it has hurt many traditional businesses that are forced to compete with the online marketplace with only a physical location.
Amazon has enabled small businesses to reach millions of customers across India by providing an ecosystem for them to use. They have been empowered to offer a superlative customer experience while helping these local sellers increase their product exposure, expert endorsements along with product reviews. It has also created a space that can foster these sellers’ unique products and services. .he world.”


Amazon is virtually in every industry from food delivery, content streaming, e commerce. It is truly an unrivalled monopoly. Amazon has had several fantastic technological innovations in the last decade.
Fire tv
Fire TV is Amazon’s response to similar products from competitors, such as Apple TV and Roku. The product is gobbling up market share quickly. By mid-2019 it had more than 34 million active users.4 The streaming industry measures market share separately for the box and the stick. In the U.S., Amazon’s Fire TV box had a 28.5% share of the market but 57% of the market for sticks.4Its versatility has garnered rave reviews from industry analysts: A Fire TV box streams live TV and allows users to watch hundreds of queued shows and movies. It is also a popular and well-received gaming device.
Amazon Alexa
While the voice-assisted technology isn’t entirely there yet, Amazon’s voice-responding virtual assistant is helping to propel it forward. With the Amazon Echo, Tap, and Dot, Amazon is getting people accustomed to using this technology—and trying to grab their share of the market (versus competitors like Google and Apple). Amazon’s voice assistant, Alexa, is amazing at doing Amazon things (placing orders, finding music, etc.). And she can hear and respond to voice commands at a normal volume from across a noisy room, which is pretty impressive.


the social impact of e-commerce can be measured by satisfaction and trust.
Social media playing a key role in the dynamic in the website consumer relationship. Eith the nuber of people using the internet increasing day by day. the effect social media has particularly on the millennial and gen z is astonishing. Various social media platforms have a strong impact on lifestyles of people today. Facebook, Quicker, Snapdeal, Amazon, Pinterest, and Instagram greatly affect consumers in their online shopping habits with SEO and SMO, and strategies like pay per click advertising whereby they reach the target audience effectively.
Compared to 39.1% of Millennials, 64.2 percent of Gen Z said they draw purchasing inspiration from Instagram. Ethics, sustainability, and equality are equally important to these younger generations. For example, 41% of Gen Z indicated they’d pay more for sustainable apparel, while 73.9 percent of Millennials believe it’s extremely or somewhat essential for firms to demonstrate their support for diversity and equality.

  • Over 75% of people are shopping at least once a month online.
  • 45% of millennials admitted they prefer buying online because they can run comparisons on products and prices
  • Eight out of 10 millennials never buy anything without first reading a review
  • 95.1% of millennials admit to impulse shopping
  • 83% of Millennials are not concerned about security while online shopping
  • 40% of millennials have used voice search before making a purchase online
  • More than 53% of millennials prefer to seek out details online rather than talk to store staff when they are in a shop

Social media is also a big influence on their purchase decisions. In particular, 64.2% of Gen Z noted that they get shopping inspiration from Instagram, compared to 39.1% of Millennials. These younger generations also care a great deal about ethics, sustainability, and equality. For example, 41% of Gen Z said they’d pay more for sustainable fashion, while 73.9% of Millennials think it’s very or fairly important that brands show that they are pro-diversity and pro-equality



Amazon is committed to reducing our environmental footprint through recycling initiatives in our own operations and partnerships that support the development of recycling infrastructure across the industry.
Carbon footprint
Amazon’s corporate carbon footprint quantifies the total greenhouse gas emissions attributed to our direct and indirect operational activities. We measure our total impact on the climate, map the largest activities contributing to this impact, and develop meaningful carbon reduction strategies to reach net-zero carbon emissions across our business by 2040.
Renewable Energy
As part of our goal to reach net-zero carbon by 2040, Amazon is on a path to powering our operations with 100% renewable energy by 2025—five years ahead of our original target of 2030. In 2020, we became the world’s largest corporate purchaser of renewable energy, reaching 65% renewable energy across our business.
The Climate Pledge
Amazon is committed to building a sustainable business for our customers and the planet. In 2019, Amazon co-founded The Climate Pledge—a commitment to be net-zero carbon across our business by 2040, 10 years ahead of the Paris Agreement.


In June 2021 by the Department of Consumer Affairs came up with the Consumer Protection (E-Commerce) (Amendment) Rules, 2021, placing some stringent rules on ecommerce websites. Amazon as an ecommerce
Some of the rules are
Use of marketplace entity’s name or brand for advertising or sale of products or services: Marketplaces may not use their name or brand to represent that their offers are from the marketplace itself.
Misuse of a dominating market position: An e-commerce business may not abuse its dominant market position in any market. fallback liability: In the event that a seller on a marketplace platform fails to provide goods or services, resulting in a loss to the customer, the marketplace will be held liable.
Advertising that are deceptive: An e-commerce platform should not allow misleading advertisements. Falsely portraying a product or service, (ii) falsely promising or misleading regarding nature are all examples of deceptive advertising under the Act.


PepsiCo is the largest selling beverage the world over, of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market, and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsico is a big brand, currently holds the 23rd place in the Interbrand report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham, Robbie Williams, Britney Spears, Michael Jackson, Kendall Jenner etc.
Their market reach is also very diverse, as they’re present in almost every country from the US to New Zealand. A probable PESTLE analysis for them is given below:


Major economies like the United States and Canada are politically stable but in many parts of the world civil unrest in certain markets results in sales dip, product seizure, disrupted supply chain, product damage and hence losses. Most importantly, cross border situations are starkly different therefore Pepsi has to stay in line with all those policies and changes so that they can adapt to all those changes accordingly.
Besides, US government initiatives against sweetened carbonated drinks are a threat that could reduce PepsiCo’s revenues in the upcoming future. Due to new introduction of an American tax called the soda tax, the price of soda rose 3 cents per ounce when adopted by Philadelphia. Although this soda tax originated in 2015 but since Philadelphia’s adoption, Oakland, Seattle (Washington), San Francisco, and Boulder Colorado have also integrated this change. The government is trying to make a point- sugar and obesity is the biggest threat to American youth health today and a stop has to be put to it.


As the recent economic downturn has plagued the economy, companies had to restructure their sales and marketing campaigns greatly- so they will have to rethink budget. Also, if profits diminish they may have to undergo downsizing internally and re-think upon how to increase the sales. Economic conditions have the highest influence on a business, regardless of what trade it is in.
Social factors greatly impact Pepsico, as it’s a non-alcoholic beverage it has to remain in line with the strict and stark differences of cultures the world over. Also, Pepsi has to communicate its image as a global brand so that the people can associate it with themselves as something that connects the world together. People are avoiding sweetened aerated beverages (an average can has 40 sachets of sugar) and obesity is becoming a concern- they have to address these concerns.
Pepsico is running various CSR projects globally for food, water and children well-being.


With the advent of the new age in technology, companies have completely integrated themselves with all the recent changes that have taken place. To mention a recent trend that has greatly picked up and something that almost every business is turning toward is Social Media for advertising. The social media explosion has allowed for increasingly interactive engagement with the consumers with real time results so Pepsi has to stay ahead of all the developments that take place with keeping in view how the youth of today utilizes technology for their benefit and how can Pepsi reach them in order to keep on increasing brand recall and brand engagement.
E-commerce delivery can also be looked at. Factory automation is another developmental focus area and technology upgradation could help production.


There can be many legal implications upon the beverage industry.
Pepsi is a non-alcoholic beverage and is therefore regulated by the FDA. So, they’re supposed to maintain a firm standard of the laws set out by the FDA with consistency. Also, many different markets across the world have different set of regulations that are either relaxed or are either stringent.
In the early decade of this century, Pepsi was accused of using contaminated water in Indian market, given a lab test that was done upon the water flowing into the Pepsi factory that was located nearby an industrial estate. A massive recall was issued for the products from shelves and then the product was tested costing the company many billions of dollars upon the tests as India is a very major market. Pesticide charges were another legal controversy.


Plastic is adding to environmental strain and so bottling /packaging will have to be thought again.
Over utilization of water resources for manufacturing has created a concern today.


Biotechnology’s history

Beginning with the first agricultural settlements, people have been utilising biological processes to enhance their quality of life for over 10,000 years. Humans began to use microbes’ biological processes to manufacture bread, alcoholic drinks, and cheese, as well as to preserve dairy goods, some 6,000 years ago. However, such processes are not included in today’s definition of biotechnology, which was coined to describe the molecular and cellular technologies that emerged in the 1960s and 1970s. In the mid- to late 1970s, a nascent “biotech” sector emerged, led by Genentech, a pharmaceutical firm founded in 1976 by Robert A. Swanson and Herbert W. Boyer to commercialise Boyer, Paul Berg, and Stanley N. Cohen’s recombinant DNA technology. Genentech, Amgen, Biogen, Cetus, and Genex were among the first businesses to produce genetically altered molecules for medicinal and environmental purposes.

Recombinant DNA technology, often known as genetic engineering, dominated the biotechnology sector for more than a decade. Splicing the gene for a useful protein (typically a human protein) into production cells—such as yeast, bacteria, or mammalian cells in culture—causes the protein to start producing in large quantities. When splicing a cable, there are a few things to keep in mind. . A new creature is produced when a gene is spliced into a producing cell. Biotechnology investors and researchers were first unsure if the courts would enable them to get patents on organisms; after all, patents were not permitted on newly found and recognised creatures in nature. However, in the case of Diamond v. Chakrabarty, the United States Supreme Court decided in 1980 that “a living human-made microbe is patentable subject matter.” This decision resulted in the formation of a slew of new biotechnology companies as well as the industry’s first investment boom. Recombinant insulin was the first genetically engineered product to be approved by the US Food and Drug Administration in 1982. . Since then, hundreds of genetically modified protein therapies, such as recombinant growth hormone, clotting factors, proteins that stimulate the creation of red and white blood cells, interferons, and clot-dissolving agents, have been sold across the world.

In a laboratory, a researcher purifies molecules for the manufacture of therapeutic proteins from biological material.
Alamy/Uwe Moser
Methodologies and tools
The capacity to create naturally occurring therapeutic compounds in bigger amounts than could be obtained from conventional sources such as plasma, animal organs, and human cadavers was the primary success of biotechnology in the early years. Pathogens are less likely to infect recombinant proteins, and allergic responses are less common. Biotechnology experts are now working to identify the underlying biological causes of disease and intervene precisely at that level. As with the first generation of biotech drugs, this might imply creating therapeutic proteins to supplement the body’s own resources or compensate for hereditary inadequacies. (A related procedure is gene therapy, which involves inserting genes encoding a required protein into a patient’s body or cells.)

The biotechnology sector has also increased its research into conventional medications and monoclonal antibodies that can halt disease progression. One of the most important biotechnology approaches to emerge in the final part of the twentieth century was the successful manufacture of monoclonal antibodies. Because of the specificity of monoclonal antibodies and their widespread availability, sensitive tests for a wide range of physiologically essential chemicals have been developed, as well as the capacity to differentiate cells by recognising hitherto identified marker molecules on their surfaces. The study of genes (genomics), the proteins that they encode (proteomics), and the wider biological pathways in which they function allowed for such advancements.

Biotechnology’s applications

Biotechnology offers a wide range of uses, including medicine and agriculture. Biotechnology could be used to merge biological information with computer technology (bioinformatics), or it could be used to investigate the use of microscopic equipment that can enter the human body (nanotechnology), or it could be used to replace dead or defective cells and tissues using stem cell research and cloning techniques. Biotechnology has been useful in refining industrial processes through the discovery and production of biological enzymes that spark chemical reactions (catalysts); in environmental cleanup with enzymes that digest contaminants into harmless chemicals and then die after consuming the available “food supply”; and in agricultural production through genetic engineering. Biotechnology’s agricultural uses have been the most contentious. Some environmentalists and consumer groups have proposed GMO bans or labelling regulations to alert people to the rising prevalence of GMOs in the food chain. GMOs were first introduced into agriculture in the United States in 1993, when the FDA authorised bovine somatotropin (BST), a growth hormone that increases milk output in dairy cows. The FDA authorised the first genetically modified whole product the following year, a tomato with a longer shelf life. Since then, dozens of agricultural GMOs have received regulatory clearance in the United States, Europe, and abroad, including crops that make their own insecticides and crops that resist the application of certain herbicides.
creatures that have been genetically modified
Scientific approaches, such as recombinant DNA technology, are used to create genetically engineered species.
Encyclopaedia Britannica, Inc. is a company that publishes encyclopaedias.
GMO foods have been found to be safe by studies conducted by the United Nations, the National Academy of Sciences of the United States, the European Union, the American Medical Association, US regulatory agencies, and other organisations, but sceptics argue that it is still too early to judge the long-term health and ecological effects of such crops. The land area planted in genetically modified crops expanded substantially in the late twentieth and early twenty-first centuries, from 1.7 million hectares (4.2 million acres) in 1996 to 180 million hectares (445 million acres) in 2014. Approximately 90% of maize, cotton, and soybeans cultivated in the United States were genetically modified by 2014–15. The Americas were home to the bulk of genetically modified crops.

Over the five-year period from 1996 to 2000, the revenues of the biotechnology sectors in the United States and Europe almost quadrupled. The development of new products, notably in health care, spurred rapid expansion far into the twenty-first century. The worldwide biotechnology market is expected to be worth $752.88 billion by 2020, with significant growth potential arising in particular from government and industry-led efforts to speed up medication research and product clearance procedures.


What is nanotechnology, and how does it work?

Nanotechnology is a phrase used to describe fields of science and engineering in which phenomena occurring at nanoscale dimensions are used in the design, characterization, manufacture, and application of materials, structures, devices, and systems. Although there are many examples of structures with nanometer dimensions (hereafter referred to as the nanoscale) in the natural world, such as essential molecules in the human body and food components, and although many technologies have inadvertently involved nanoscale structures for many years, it has only been in the last quarter of a century that it has been possible to actively and intentionally modify molecules and structures within this size range. Nanotechnology is distinguished from other fields of technology by its ability to manipulate things at the nanometer scale.
Clearly, nanotechnology in its different manifestations has the potential to have a huge influence on society. In general, it is reasonable to expect that the deployment of nanotechnology will benefit both individuals and organizations. Many of these applications include novel materials that act at the nanoscale, where new phenomena are connected with the extremely large surface area to volume ratios observed at these dimensions, as well as quantum effects that are not seen at larger scales. . Materials in the form of ultra-thin films for catalysis and electronics, two-dimensional nanotubes and nanowires for optical and magnetic systems, and nanoparticles for cosmetics, medicines, and coatings are all examples. The information and communications sector, which includes electronic and optoelectronic fields, food technology, energy technology, and the medical products sector, which includes many different aspects of pharmaceuticals and drug delivery systems, diagnostics, and medical technology, where the terms nanomedicine and bio nanotechnology are already commonplace, are the industrial sectors that are most readily embracing nanotechnology. Nanotechnology goods may potentially present fresh challenges for environmental pollution mitigation. However, just as phenomena occurring at the nanoscale may be quite different from those occurring at larger dimensions and may be exploitable for the benefit of mankind, these newly identified processes and their products may expose the same humans, as well as the environment in general, to new health risks, potentially involving quite different mechanisms of interference with human and environmental species’ physiology. These possibilities might be focused on the destiny of free nanoparticles produced in nanotechnology processes and discharged into the environment, either purposefully or accidently, or supplied directly to persons through the operation of a nanotechnology-based product.
Individuals whose jobs expose them to free nanoparticles on a regular basis should be particularly concerned. The fact that evolution has determined that the human species has developed mechanisms of protection against environmental agents, both living and dead, is central to these health risk concerns. This process is determined by the nature of the agents commonly encountered, with size being a key factor. Exposure to nanoparticles with previously unknown properties may pose a threat to the body’s usual defense mechanisms, such as the immunological and inflammatory systems. It’s also likely that nanotechnology goods will have an environmental impact due to processes of dispersion and persistence of nanoparticles in the environment. Wherever the possibility for a completely new risk is discovered, a detailed examination of the risk’s nature is required, which may subsequently be utilized in risk management processes if necessary. It is commonly acknowledged that the hazards related with nanotechnology should be investigated in this manner. Many international organisations (e.g. Asia Pacific Nanotechnology Forum 2005), European Union governmental bodies (European Commission 2004,), National Institutions, non-governmental organizations (e.g. UN-NGLS 2005), learned institutions and societies, and individuals (e.g. Oberdörster et al 2005, Donaldson and Stone 2003) have published reports on the current state of nanotechnology. The European Council has emphasized the importance of paying close attention to potential risks throughout the life cycle of nanotechnology-based products, and the European Commission has expressed its desire to work on an international level to establish a framework of shared principles for the safe, sustainable, responsible, and socially acceptable use of nanotechnologies.

Scope and Definitions

There are numerous definitions of nanotechnology and nanotechnology products, which are frequently developed for specific reasons. The fundamental scientific principles of nanotechnology have been deemed more significant than the semantics of a definition in this Opinion, thus they are addressed first. The Committee believes that the UK Royal Society and Royal Academy of Engineering’s definition of nanoscience and nanotechnology in their 2004 report (Royal Society and Royal Academy of Engineering 2004) effectively communicates these notions. This implies that the nanoscale extends from the atomic level (about 0.2 nm) to roughly 100 nm. . Because of the significantly increased ratio of surface area to mass, and also because quantum effects begin to play a role at these dimensions, leading to significant changes in several types of physical property, materials in this range can have significantly different properties than the same substances at larger sizes.
The words used in this Opinion are defined in accordance with the British Standards Institution’s recently released Publicly Available Specification on the Vocabulary for Nanoparticles (BSI 2005), which proposes the following meanings for the key generic terms:
Nanoscale refers to objects with one or more dimensions of 100 nanometers or less. Nanoscience is the study of phenomena and material manipulation at the atomic, molecular, and macromolecular sizes, where characteristics differ dramatically from those at higher scales.

  • Nanotechnology is the control of form and size at the nanoscale in the design, characterization, manufacturing, and application of structures, devices, and systems.
  • Nanomaterial: a material with one or more exterior dimensions or an interior structure that may have unique properties when compared to a similar material without nanoscale features.
  • Nanoparticle: a particle with one or more nanoscale dimensions. (Note: Nanoparticles are assumed to have two or more dimensions at the nanoscale in this paper.)

A nanocomposite is a composite in which at least one of the components has a nanoscale dimension. It’s worth noting that nanoscience and nanotechnology have exploded in popularity in recent years, and the terminology used by the respective fields hasn’t always been consistent. Furthermore, as this report points out, there have been and continue to be significant challenges in precisely measuring nanoscale parameters, making it difficult to have complete confidence in data and conclusions drawn about specific phenomena relating to specific features of nanostructures and nanomaterials. This Opinion recognises the inevitability of the situation and has derived some broad conclusions despite the fact that the literature may include contradictions and errors. While this Opinion adheres to the notion that nanoscale presently has dimensions of up to 100 nm, it recognises that certain publications may have depicted nanoscale as having bigger dimensions than 100 nm. Much of the research on particles, particularly that on aerosols, air pollution, and inhalation toxicity, has classified particles as ultrafine, fine, or conventional. Unless otherwise noted, ‘ultrafine particles’ are presumed to be substantially identical to nanoparticles in this research.

Also, when it comes to nanoparticles, keep in mind that a sample of a substance containing nanoparticles will often comprise a variety of particle sizes rather than being monodisperse This makes determining the characteristics of the nanoscale considerably more challenging, especially when considering dosages for toxicological investigations. In this Opinion, references to studies of particle exposure and toxicity data will be made often, and the particle size specified in the publications will be quoted as single numbers (e.g. 40 nm) or ranges (e.g. 40 – 80 nm), with the understanding that they will be approximations.

Furthermore, nanoparticles will have a tendency to agglomerate in specific settings. It’s reasonable to anticipate an aggregation of nanoparticles, which may have dimensions measured in microns rather than nanometers, to act differently than individual nanoparticles, but there’s no reason to expect the aggregate to behave like a single huge nanoparticle. Similarly, it is likely that nanoparticle behavior will be influenced by their solubility and susceptibility to degradation, and that neither the chemical composition nor particle size will remain constant over time. With the aforementioned definitions and disclaimers in mind, it’s evident that there are two sorts of nanostructures to evaluate in terms of intrinsic qualities and health risks: those where the structure is a free particle and those where the nanostructure is an essential element of a larger item.
Nanocomposites, which are solid materials with one or more dispersed phases present as nanoscale particles, and nanocrystalline solids, which have individual crystals with nanoscale dimensions, belong to the latter group. . This category also includes things that have been given a surface topography with nanoscale characteristics, as well as functional components with crucial nanometer dimensions, typically electrical components. Surface alterations can be achieved for medicinal applications by utilizing nanosized materials in particular coatings (Roszek et al 2005). This Opinion acknowledges the reality of such materials and products, as well as the fact that material properties on the nanoscale can affect interactions with biological systems. Despite the fast advancement of the study of interactions between biological systems and nano topographical characteristics, little is known about the potential for such interactions to cause harmful consequences. The danger would be related to the release during usage or at the end of the product’s life cycle, and would be determined by the strength of the adhesion to the carrier material. There is currently no reason to believe that immobilized nanoparticles represent a greater risk to health or the environment than larger size materials as long as the nanomaterials are fixed on the carrier’s surface.
The former group, which includes free nanoparticles, is the one that causes the most worry in terms of health hazards, and is the focus of the majority of this Opinion. . The term ‘free’ should be qualified since it indicates that the material in question is made up of individual nanoscale particles at some point during its creation or usage. These individual particles may be mixed into a quantity of another material, which may be a gas, a liquid, or a solid, to generate a paste, a gel, or a coating, in the application of the substance. Although their bioavailability will vary depending on the phase in which they are scattered, these particles may nonetheless be termed free This category would include ultrafine aerosols and colloids, as well as cream-based cosmetics and medicinal preparations, and it is with these instances that much of the current research on nanotechnology health implications has been focused. The main focus of this opinion is on the possible dangers connected with the manufacturing and use of items using engineered nanomaterials. Proteins, phospholipids, lipids, and other biological nanostructures are not considered in this context

A Wonderful Place for Religious tourism in Telangana, Yadagirigutta: Few Suggestions to improve

India is a place where one can visit any area for many purposes such as general tourism, medical tourism, religious tourism, games and sports tourism, educational tourism etc. On 11 January 2022, I had the opportunity to visit a wonderful place located about 80 kilometres away from Hyderabad (from my residence of Suncity, Hyderabad) known as Yadagirigutta in Telangana. I am presenting a few lines about the place based on secondary sources and also later on my observations.
Yadagirigutta is a temple town as the famous Lakshmi Narasimha Temple is situated here. It is situated around 16 kilometres away from the district headquarters Bhuvanagiri and 55 kilometres away from Uppal, a major suburb of Hyderabad and already mentioned around 80 kilometres away from Suncity of Hyderabad. It is pertinent to mention that Hyderabad Regional Ring Road passes through Yadagirigutta (wikipedia.org/wiki/Yadagirigutta). Thousands of people visit the place every day. According to the website, yadadri.telangana.gov.in/tourist-place/yadagirigutta, five thousand to eight thousand people everyday visit for pujas, weddings, other family rituals etc. The number of visitors increases significantly on weekends, holidays and festivals. Further, in the context of its name few points are highlighted from the website, (yadadri.telangana.gov.in), “according to the myths of the Third Age, there was a sage named Yadarshi, who was the son of the great sage Sri Rishyasringa Maharshi and Santa Devi. He meditated inside the cave with the gaze of Sri Anjaneya Swami. Sri Narasimha Swami appeared before him, pleased with his devotion. The Swami himself manifested himself in five different forms as Sri Jwala Narasimha, Sri Gandabherunda, Sri Yogananda, Sri Ugra and Sri Lakshminarasimha after Swami and is therefore worshipped as the Pancharama Narasimha Kshetra. The Sudarshan Chakra is a guide for the devotees towards the temple. In the 15th century, the great king of Vijayanagara, Sri Krishnadevaraya, mentioned in his autobiography about the temple that before going to war he would always visit the temple and pray to the Lord for victory. The town is well connected to the capital and the nearest major towns by the Ghat Road. This temple is very popular in the Telangana region”.

I was highly fascinated to see the beauty of the place as from the top place the view was scenic. I observed with my heart and mind, the beauty of nature as well as its pristine beauty. The Temple Committee meticulously arranged the visit of the people without any chaos, etc. As revealed, every day thousands of people visit the place to have a glimpse of Bhagawan Narshimha.
Here, I wish to suggest a few things to the Government of Telangana. While taking the Prasadam by paying a little amount, many people have to stand under the scorching heat. So, I suggest a spacious area should be selected with fully covered. Also, I observed only one counter was in operation where tokens were issued (payment counter) and another counter where Prasadam was distributed. Here, my suggestion is that there should be two more counters if not more. One (payment counter and Prasadam counter) should be for the senior citizens and another (payment counter and Prasadam counter) should be for ladies. Because when I visited on 11 March 2022 there was no separate counter either for senior citizens or for ladies. Only one as mentioned already was functioning for all.
Anyway, I congratulate the Government of Telangana for developing the area as a sequel many have got the job, both self-employment and wage- employment. Even eight years ago the place was not at all developed from a tourism point of view.
(I, Shankar Chatterjee, offer my gratitude to T. Sanjeeva Reddy, Legal Adviser by profession, Libdom Villa, Bandlaguda Jagir, Hyderabad for inspiring me in carrying out my academic activities)

5 Simple Budgeting Methods to Help You Live Your Best Life

According to a 2020 survey by the National Foundation for Credit Counseling, only 47% of Americans use budgeting tools to keep track of their spending. A budget, on the other hand, as the most basic instrument in the financial planning process, might make it easier to meet your financial objectives.

Not only does a budget help you keep track of where your money is going, but it also gives you more control over that process. Without a clear plan for your cash flow, you could be spending against your own best interests without even knowing it.

How a proper Budget can power your Financial Independence?

Budgeting isn’t always enjoyable, but it’s one of the most crucial steps you can do to better your financial situation. Here are a few examples of how living on a budget might help.

– It aligns your spending with your goals: You may decide how you’ll spend your money each month depending on what’s most important to you by setting and sticking to a budget.

It can improve your debt repayment strategy: If you’re trying to pay off student loans, credit cards, or other types of debt, a budget might help you set aside more money so you can get out of debt.

It can help you achieve your savings goals: A budget can help you figure out how much you’re going to save toward your goal at the beginning of the month, whether you want to save more for retirement, develop your emergency fund, or put money down for your next vacation.

5 Budgeting Methods to Consider

1. Zero- Based Budget
A zero-based budgeting strategy is straightforward: income minus expenses equals zero.

This budgeting strategy is best for persons who have a fixed monthly income or can at least anticipate their monthly income. Add your monthly spending and savings to equal your monthly income after you’ve calculated your monthly income.

It’s critical to budget for all of your spending as precisely as possible. If you go over budget in one category, you’ll have to make up the difference by taking money from another. And forgetting about a significant expense can throw your budget off.

A zero-based budget may be a better alternative for someone who has been budgeting for some time because there is less space for error. Even so, keeping additional cash in your bank account as a buffer is a wise idea. Also, keep a modest emergency money on hand in case you face a major unexpected bill.

2. Pay-yourself-first budget
Another simple budgeting strategy that focuses on savings and debt reduction is the pay-yourself-first budget.

Simply put, every time you are paid, you set away a particular amount for savings and debt payments, then spend the remainder of your money as you see fit. This allows you to prioritise your savings and debt payback goals while making do with the leftovers.

For instance, you might prioritise paying off high-interest debt first while gradually creating an emergency fund. However, once you’ve paid off your high-interest debt, you may concentrate on other savings goals.

Of course, prioritizing your necessary expenses and obligations is critical. However, because you’ve already taken care of what’s most essential to you, you don’t need to be concerned about where you spend your discretionary spending.
This budget is ideal for someone who has trouble saving each month or doesn’t want to spend too much time planning out each spending.

3. Envelope System Budget
This way of budgeting is similar to the zero-based budget, but there is one major difference: everything is done in cash. An envelope budgeting strategy is planning out how you’ll spend your money each month and using an envelope for each category of spending. Then, according to your budget, you withdraw as much cash as you need to fill each envelope.

Take your grocery envelope with you when you go grocery shopping, for example, and pay for your purchases with cash. If you run out, unless you choose to withdraw cash from other envelopes, that’s all you can spend in that area for the month. However, don’t raid other envelopes too frequently, as this might lead to a snowball effect, and you could run out of money before the end of the month.

The envelope system is endorsed by financial expert Dave Ramsey, so it’s a good alternative for folks who share his money ideals, which emphasize paying down debt rapidly and utilizing cash rather than credit cards.

However, it’s not a smart budgeting approach for someone who doesn’t like having a lot of cash on hand or prefers to use credit or debit cards.

4. 50/30/20 Budget
The 50/30/20 budgeting method is simple and requires less effort than the envelope and zero-based budgeting methods. The goal is to categorize your spending into three groups

  • Necessary expenses (50%)
  • Discretionary expenses (30%)
  • Savings and Debt Payments (20%)

    This budgeting strategy is ideal for rookie budgeters because it does not necessitate detailed spending tracking. You can stick to this budget as long as you understand what constitutes a want vs a need and allocate adequate funds to savings and debt repayment.

The biggest disadvantage is that the 50/30/20 rule may be impossible for people who have a lot of debt or want to save a lot of money because 20% isn’t a lot of money.

However, the good news is that you may tailor it to your own requirements. For example, you might wish to consider raising savings and debt repayments while minimising discretionary and necessary expenses.

To put it another way, don’t get too fixated on the 50/30/20 ratio. Make the concept fit your requirements.

5. The ‘no’ budget
This unique budgeting strategy is totally based on not spending money that you don’t have, as the name implies. Rather than making a budget, you should:

Keep an eye on the balance of your bank account. To keep track of your spending, use a budgeting app or your bank’s online banking or mobile app.

Keep track of when your recurring expenses are due. Keeping a list in a spreadsheet, Microsoft Word document, or on a piece of paper is one way to do this.

Set money aside for savings and additional debt repayments. Increase your automatic monthly debt payments and use automatic transfers from checking to savings wherever possible.

Spend the remainder of your funds without being overdrawn on your account. You’ll be better equipped to determine how much money is remaining after key costs if you keep an eye on your account balance.

While the “no” budget sounds easier than the other techniques we’ve discussed, telling oneself “no” isn’t always easy. This budgeting strategy works best if you’ve shown spending restraint in the past and are confident in your ability to do so again.

Marketing Concepts

Today, there is a plan for everything, but before you can design one, you must first comprehend the fundamentals. For example, understanding marketing ideas is critical if you want to develop a great marketing plan. You can find out the best marketing approach for you by following the five fundamental marketing concepts. Simply put, execution is a critical element in marketing that occurs only after extensive study and strategizing.

What is Marketing?

The art and process of building, implementing, and maintaining an exchange connection is known as marketing. You start by acquiring clients, then create a relationship with them, and then keep it by meeting their demands. Customers or other businesses can be that customer; thus, marketing can be B2B or B2C depending on the situation. The fundamental goal of marketing, however, remains the same: to develop a relationship with clients and meet their needs by meeting their requirements.

Telecommunications, for example, develops a marketing plan that entices and persuades customers to utilize their phone, message, and internet bundles. When users start using, they are encouraged to rate their service by giving it a star rating.

What are the Marketing Concepts?

When a corporation prepares and implements strategies to increase profits by increasing sales, meeting consumer requirements, and outperforming competitors, it is referred to as marketing. The goal is to create a condition that benefits both the customer and the business.

The marketing concept is based on the idea of anticipating and satisfying customer requirements and wants better than competitors. Wealth of Nations, Adam Smith’s work, was the source of the marketing concepts. However, it remained unknown to the rest of the world until the twenty-first century.
To completely comprehend the marketing notion, we must first comprehend needs, desires, and demands.

  • Needs: Needs are unavoidable for life to survive; without them, various negative consequences can arise. Death would be the worst-case scenario. Food, shelter, self-development, security, social belonging, self-esteem, and respect are all examples of needs.
  • Wants – Wants are our desires and wishes in life are shaped by our social environment and culture.
  • Demand: Demands are created when our desires, needs, and wants are backed by our ability to pay.

5 Basic Marketing Concepts

1. The Production Concept
Customers will be more drawn to products that are easily available and can be acquired for cheaper than rival products of the same kind, according to the manufacturing principle. This concept arose from the rise of early capitalism in the 1950s, when businesses were focused on production efficiency to assure maximum profits and scalability.

This mindset can be beneficial when a company markets in a rapidly growing field, but it also comes with a danger. Businesses that are unduly focused on low-cost production might easily lose touch with client wants and, as a result, lose revenue, despite their low-cost and widely accessible goods.

2. The Product Concept
The product concept is the polar opposite of the production concept in that it assumes that customer buying habits are not influenced by availability or price, and that people value quality, innovation, and performance over low cost. As a result, this marketing approach emphasises product improvement and innovation on a regular basis.

Apple Inc. is a great example of how this principle works. Its target demographic anticipates the company’s new releases with bated breath. Many people will not compromise solely to save money, even if there are off-brand products that perform many of the same functions for a lower price. However, if a marketer relies solely on this idea, he or she may miss out on people who are also influenced by availability and pricing.

3. The Selling Concept
Marketing based on the selling concept focuses on getting the customer to the actual transaction without regard for the client’s wants or product quality – a costly technique. This approach generally overlooks customer satisfaction efforts and rarely results in repeat purchases.

Because a product or service isn’t a need, the selling notion is based on the belief that you must persuade a buyer to acquire it by aggressive promotion of its merits. Soda pop is an example. Have you ever wondered why, despite the brand’s popularity, you keep seeing advertisements for Coca-Cola? Everyone understands what Coke has to offer, but it’s also common knowledge that soda is devoid of nutrients and harmful to one’s health. Coca-Cola understands this, which is why they spend such large sums of money to promote their product.

4. The Marketing Concept
The marketing concept is based on a company’s capacity to compete and maximise revenues by promoting the ways in which it provides customers with higher value than its competitors. It all comes down to knowing your target market, sensing its wants, and efficiently providing those demands. This is referred described as the “customer-first strategy” by many.

Glossier is a well-known example of this type of marketing. The brand recognises that many women are dissatisfied with the way cosmetics affects their skin’s health. Women are also tired up with being instructed what makeup items to use, according to the researchers. With this in mind, Glossier launched a line of skincare and beauty products that not only hydrate the skin but also promote individualism and personal expression through the use of makeup.

5. The Societal Concept
The societal marketing concept is a new one that stresses societal well-being. It’s founded on the premise that, regardless of a company’s sales goals, marketers have a moral responsibility to sell ethically to promote what’s good for people over what people may want. Employees of a corporation live in the communities to which they market, and they should advertise in the best interests of their community.

The fast-food sector is an example of the type of problem that the societal notion seeks to solve. Fast food is in high demand in our society, but it is high in fat and sugar and adds to waste. Despite the fact that the industry is catering to modern consumer wishes, it is harming our health and undermining our society’s goal of environmental sustainability.

Types of Debt

Understanding Debt

Loans, such as mortgages, vehicle loans, personal loans, and credit card debt, are the most common types of debt. The borrower is obligated to repay the loan balance by a particular date, usually several years in the future, according to the terms of the loan. The amount of interest that the borrower must pay annually, stated as a percentage of the loan amount, is also specified in the loan terms. Interest is used to reward the lender for taking on the risk of the loan, as well as to encourage the borrower to repay the loan fast in order to reduce their total interest expense.

Credit card debt works similarly to a loan, with the exception that the borrowed amount fluctuates over time based on the borrower’s needs—up to a predetermined limit—and has a rolling, or open-ended, repayment date. Consolidating loans, such as student loans and personal loans, is an option.

Types of Debt

1. Secured Debt
Putting yourself in the position of a lender might help you understand secured debt. When someone asks for a loan, the lender must examine whether the debt will be repaid. Creditors can limit their risk by using secured debt. Because secured debt is backed by an asset (also known as collateral), this is the case. To put it another way, the collateral acts as a “security” for the loan.

Cash or property can be used as collateral. It can also be taken if borrowers do not make timely payments. Failure to repay a secured debt might result in additional consequences. Missed payments, for example, could be reported to credit bureaus. In addition, an unpaid debt may be referred to collections.

For example, a secured credit card needs a cash deposit before it may be used to make transactions. Consider it similar to the security deposit you’d put down when renting an apartment. Secured debt includes mortgages and auto loans. With these, the collateral is usually the purchased property, such as a house or a car. However, there is a silver lining to collateral: For the borrower, a lower risk to the lender could mean more attractive lending conditions and rates. Furthermore, some lenders may be less stringent when it comes to credit score requirements.

2. Unsecured Debt
When a debt is unsecured, there is no need for collateral. Consider student debts, credit cards, and personal loans. If you don’t have any collateral, your credit will usually play a significant role in determining whether you qualify for unsecured debt—though there are some exceptions, such as school loans.

Credit reports are used by lenders to assess your credit. That is true for the majority of debts. However, loan criteria may vary. Creditors typically consider factors such as your payment history and outstanding debt. Credit scores—another instrument that lenders may employ—are calculated using similar principles.

In general, the higher your credit score, the more possibilities you have. A higher credit score, for example, could help you qualify for bigger credit limits or cheaper interest rates on an unsecured credit card. Some credit cards may provide benefits such as cash back, miles, or points. Remember that a higher credit score does not guarantee that you will be approved for unsecured credit cards or other loans. And just because a loan is “unsecured” doesn’t imply it’s okay to skip payments. If you go behind on your payments, it may harm your credit and lead to collections or a lawsuit.

3. Revolving Debt
You may already be familiar with revolving debt if you have a secured or unsecured credit card. A revolving credit account is open-ended, which means you can charge and pay off your debt as many times as you like as long as the account is in good standing. Revolving credit includes personal lines of credit and home equity lines of credit.

If you qualify for a revolving credit line, your lender will set a credit limit for you, which is the most you can charge on the account. The amount of credit you have available changes month to month based on how much you utilise it. The minimum payment amounts may also alter month to month. Any unpaid debt will be carried over to the following payment cycle, along with interest. What’s the greatest way to avoid paying interest? Each time you receive a bill, pay it in full.

4. Installment Debt
In some respects, instalment debt varies from revolving debt. This sort of loan is closed-ended, unlike revolving credit. That is, it is paid back over a set length of time. And, as the name implies, payments are usually made monthly in equal increments. Payments may be needed more regularly depending on the loan agreement.

Installment loans are available. Car loans and mortgages are examples of this. Unsecured instalment loans are also available. Student loans are an example of this. Another sort of instalment loan is a buy-now-pay-later loan, sometimes known as a BNPL.
When you pay off a loan in instalments, you’re repaying both the principal and the interest. As the debt is paid down, the amount of each payment that goes toward interest usually decreases. Amortization is the term for this procedure.

The 4Ps of Marketing

The four Ps of marketing are the most important aspects of selling a product or service. They are a good or service’s product, pricing, location, and promotion. The four Ps, often known as the marketing mix, are influenced by both internal and external elements in the broader corporate environment, and they interact heavily.

Companies utilise the 4 Ps to figure out what their customers want from them, how their product or service fulfils or fails to satisfy those demands, how their product or service is viewed in the world, how they differentiate themselves from their competitors, and how they engage with their customers.

Understanding 4Ps

In the 1950s, Neil Borden popularized the concept of the marketing mix—and the concepts that would eventually be known as the four Ps. Borden was a Harvard University advertising professor. His article “The Concept of the Marketing Mix,” published in 1964, illustrated how businesses should employ advertising methods to engage their customers. Companies are still advertising their goods and services using the themes that Borden popularized decades later.

The marketing mix helped corporations account for the physical hurdles that impeded widespread product adoption when it was originally coined. Today, the Internet has aided businesses in achieving a higher level of integration with their customers, as well as overcoming some of these hurdles. People, process, and physical evidence are additions to the classic four Ps that are more relevant to today’s marketing trends.

The 4Ps

1. Product
Any object or service that satisfies a customer’s wants or preferences is referred to as a product. It can also be characterised as a collection of utilities with physical characteristics such as design, volume, and brand name. The perceived value of a product is influenced by its type, which allows businesses to price it profitably. It also has an impact on things like product placement and advertising.

To achieve their goals, businesses might alter packaging, after-sales service, warranties, and pricing ranges, as well as expand into new areas. Marketers must comprehend the product life cycle and devise strategies for each step, including introduction, growth, maturity, and decline.

2. Price
The price of a product has a direct impact on sales volume and, as a result, earnings. Demand, cost, rival price patterns, and government laws are all important considerations in determining pricing. The price of a thing usually reflects its perceived value rather than its actual value. As a result, cost can be raised to promote exclusivity or lowered to promote accessibility.

As a result, pricing entails making judgments on the base price, discounts, price changes, credit terms, freight payments, and so on. It’s also crucial to determine when and if discounting strategies are necessary or appropriate.

3. Promotion
Advertising, salesforce, direct marketing, public relations, advertising budgets, and other considerations are all part of promotion. The fundamental goal of promotion is to raise awareness of a company’s products and services. It aids in influencing customers to choose one product over others available on the market. The following are examples of promotional efforts:

  • Advertising: Advertising is a method of promoting a product, service, or concept by sending out a sponsored, non-personal communication about it.
  • Public Relations: Management and control of the flow and matter of information from one’s organisation to the general public or other institutions is what public relations entails.
  • Marketing Strategy: Marketing strategy is determining the correct target market and employing methods like advertising to enter it. Online variables such as defining the class of Google search operations that may trigger corresponding or targeted adverts for the product, the design and layout of a company’s webpage, or the content shared on social media accounts like Twitter and Instagram are all examples of promotion.

4. Place (or Distribution)
The term “place” refers to the location where things will be made available for purchase. The fundamental goal of trade channel management is to guarantee that the product is available to the customer at the appropriate time and location. It also includes judgments about where wholesale and retail stores should be located and how much they should cost. After a cost-benefit analysis, distribution options such as outsourcing or business transport fleets are chosen. Smaller data, such as department store shelf space devoted to the product, are also mentioned.

Extensions of 4Ps of Marketing

The 4 P’s of Marketing should be expanded to cover services, according to new marketers. They are as follows:

Servicing entails direct engagement between service providers and users, increasing the potential for subjectivity. Appearances, communication, discretion, consumer engagement, demeanour, and service attitude are all critical factors.

Physical Evidence:
The atmosphere, layout, and style of a workplace can have a significant impact on a product’s brand image.

Process: When it comes to policy, processes, systems, and consumer interaction, standardised procedures are frequently used to ensure consistency in service delivery.

impact on the Indiana economy due to the Russia Ukraine conflict

The invasion of Ukraine by Russia, as well as the flurry of punitive measures put on it by the US and European nations, has the potential to have two effects on India Inc. One, if not passed on, the resulting jump in commodity prices might raise input costs and pressure downstream sector margins.

Two, trade and banking restrictions may limit India’s export-import operations in the targeted region unless workarounds are discovered.

However, according to a CRISIL analysis, a few industries, such as steel and aluminium, may profit from increased prices. Overall, the impact of the continuing battle will differ depending on the industry.

. However, as the geopolitical situation improves, a clearer picture, including the credit quality of affected enterprises, will emerge.

Brent crude prices have soared beyond US$130/barrel, up from US$97/barrel before the Russian incursion. Oil marketing corporations are already losing money without a corresponding increase in retail fuel costs. Chemicals and paints industries that use crude oil-linked derivatives as their principal feedstock are feeling the effects of this. As inventory purchased at reduced prices run out, these industries may face a margin compression that might go far into the first quarter of the following fiscal year.

Other commodities will witness increased cost inflation as well. Steel and aluminium prices, which have recently risen from already high levels (Russia provides nearly 6% of world primary aluminium output), will continue to rise. While this would assist local primary steelmakers and aluminium smelters by increasing realisations, it would have a detrimental impact on the construction, real estate, and car industries.

Natural gas spot prices, which are similarly related to petroleum, may continue to rise. However, the downstream industries would be less affected. The higher pricing can be passed on to urea producers who utilise it as a feedstock. However, if the conflict continues, domestic urea supply might become a problem for the agricultural industry, as about 8% of the demand is met domestically.

City gas operators have favourable cost economics compared to competing fuels, according to the credit rating agency, which might allow them to pass on gas price rises downstream – at least to some extent.

Sanctions tied to trade and banking might affect industries that get critical raw materials like crude sunflower oil and rough diamonds, according to CRISIL. Sunflower oil accounts for over 10% of India’s edible oil consumption, with 90% of it coming from Russia and Ukraine.

An protracted battle might disrupt supply to domestic oil mills, which normally keep 30-45 days’ worth of inventories on hand and have few alternatives for changing their source on short notice.

For diamond polishers, persistent trade interruption can raise the cost of raw diamonds, putting a strain on their profit margins. Alrosa, Russia’s largest diamond miner, produces approximately 30% of the world’s rough diamonds, which saw a 21 percent increase in price in 2021.

The persistent semiconductor shortfall is unlikely to provide relief to the automotive industry. This is due to the fact that Russia and Ukraine supply over 75% of the neon gas required in semiconductor manufacturing operations such as etching circuit patterns into silicon wafers to build chips. A lengthy conflict, as well as sanctions against Russia, would stifle semiconductor output even further. According to the rating agency, import dependency on palladium and platinum, which are used in catalytic converters, and nickel, which is used as a cathode in lithium-ion batteries, is low and so may have only a minor impact on the vehicle sector.

The pharmaceuticals industry may only see a minor impact because its shipments to Russia and Ukraine are now free from sanctions, and Indian drugmakers’ exposure to these regions is modest, accounting for less than 3% of overall exports, according to CRISIL. To be sure, the government and the impacted enterprises are expected to take efforts to mitigate the situation, and CRISIL is keeping a close eye on the situation and will analyse its impact on credit quality on a case-by-case basis.

Consumers could also expect a significant increase in the price of animal protein, such as chicken, dairy products, and seafood. Amul, the world’s largest dairy company, hiked retail milk prices by 4% in all Indian markets on March 1st. “Due to growing energy, packaging, transportation, and cow feeding expenses, this price increase is necessary. As a result, the overall cost of operation and milk production has increased “Amul stated in a press statement. Mother Dairy, a milk brand, has also announced a price increase of Rs 2 effective March 6th.

The ongoing conflicts between Russia and Ukraine are expected to have an influence on local wheat and sunflower oil prices. Both nations produce considerable amounts of wheat, and Ukraine is one of the world’s leading exporters of sunflower seeds. Analysts say that while India is self-sufficient in wheat, it does import some high-quality grain. Furthermore, the drop in Russian and Ukrainian wheat prices on the international market would provide an appealing opportunity for Indian exporters, raising local prices significantly. In the last 8-10 days, the price of sunflower oil has risen by around 5% to 10% on the worldwide market. For customers who have been paying historically high prices for over two years, the Russia-Ukraine conflict has dashed any thoughts of relief from high cooking oil costs.

Chicken prices have risen by 25% since January, and industry insiders predict a further increase of 10% to 50% in March in various regions of the nation owing to a severe feed scarcity.

Tea exports, which are referred to as chai in both Russian and Ukrainian, may also meet difficulties. Russia is one of India’s largest tea buyers, accounting for 18% of the country’s tea exports. Given the importance of the Russian market for Indian tea exports, Given that Iran shipments continue to be plagued by payment troubles, which has resulted in a sharp drop in export volumes, the Russian market is critical for Indian tea exports.

Hostilities between Russia and Ukraine are projected to put pressure on India’s agriculture industry, raising costs and limiting availability of potash, a vital component used in fertiliser production.

Belarus and Russia are now the world’s leading suppliers of potash. India, on the other hand, is a large importer of potash, which is utilised in fertiliser production. Russia, Ukraine, and Belarus account for ten percent to twelve percent of India’s total fertiliser imports. . With already-high prices, the government’s subsidy expenditure, which would be necessary to maintain an acceptable retail price for farmers, will skyrocket.

If Russia and Ukraine do not reach an agreement quickly, there is a risk that the war may spread beyond the area. This would be disastrous for businesses. Regardless of whether the battle continues or ends soon, it is likely to result in soaring inflation, which will affect a variety of industries.


A conflict of interest arises when a party’s interests or loyalties are divided as a result of their obligations to more than one person or organization. A person with a conflict of interest cannot fairly represent both parties’ real or projected conflicting interests.

What Does It Mean to Have a Conflict of Interest?

A person or entity having two relationships contending for the individual’s loyalty is said to be in a conflict of interest. For example, the person may be devoted to both his or her employment and a family company. Each of these companies expects the individual to put the company’s best interests first

As a result, there is a disagreement. Personal and professional conflicts of interest might occur.

What is a Conflict of Interest?

In many different scenarios involving personal allegiance and loyalty to a private employer, government employer, or professional connection, a conflict of interest might arise. A public official whose personal interests conflict with their expected loyalty to the organisation, a person of authority in one company or organisation who conflicts with their interests in another company or organisation, or an attorney who tries to represent both parties in a divorce are all examples of conflicts of interest.

Conflicts of Interest: What They Are and What They Aren’t

There are a variety of activities that might lead to a conflict of interest, including:



excessive remuneration

In situations of employment, promotion, transfer, or termination, nepotism is the practise of offering favours to family and close friends. It was customary practise in ancient times, and the phrase originates from the word “nephew.” Because the relative may not be the best person for the position, nepotism is regarded a conflict of interest.

Self-dealing is when a corporate fiduciary acts for his or her own personal gain rather than the company’s profit. Using business cash as a personal loan is one example, as is buying company shares based on insider information, which is also an insider trading offence. 3 Setting salary or perks for officials, directors, or trustees in a non-profit organisation can lead to a conflict of interest. Paying an employee in a position of significant power exorbitant salary, for example, serves a private purpose. 4

Workplace conflicts of interest may take many different shapes.

There are business-related issues, such as an employee running a side business that competes with the employer, and personal issues, such as a manager having a romantic involvement with an employee. The latter creates a problem since the manager has the authority to grant the employee increases or promotions, and communications between the two persons concerning the firm may also violate confidentiality agreements.

Conflicts of interest are more likely to occur in organizations that rely on a supply chain. An employee’s acquaintance with a supplier, for example, may allow them to bypass the bidding procedure and secure contracts with little or no competition.

Many organizations have laws and processes in place that prohibit conflicts of interest, such as hiring family in specific circumstances.

After-Employer Conflict of Interest

A conflict of interest can arise even after someone has left a post, despite the fact that many institutions prohibit this type of conflict. Executives and business owners are frequently obliged to sign non-compete agreements to avoid scenarios such as someone obtaining their former company’s client list and immediately competing with them.

Former federal workers in the executive branch are prohibited from testifying on behalf of other individuals or organizations before the federal government. This includes limits on “switching sides” after leaving the government and working for a corporation where the official previously worked.

The Massachusetts conflict of interest statute, like those of other government and commercial institutions, prohibits a person from working for anyone other than the government entity on an issue that they worked for the entity on. Business partners and intimate family members may be subject to these post-employment limitations.

Is it Illegal to Have a Conflict of Interest?

Conflict of interest actions, like other sorts of unlawful or immoral behaviour, pose the possibility of negative repercussions. Conflicts of interest in the public sector are illegal under federal and state law, and they can lead to punishment in certain instances.

Government personnel are prohibited from acting personally and materially in official activities in which they have a financial interest under the federal government’s criminal conflict of interest legislation. This limitation also applies to the spouse, minor child, general partner, and a few others. Conflicts of interest can develop from a variety of sources, including:

Investments and assets

  • Liabilities
  • Funds for private investment
  • Ownership of a business or a farm
  • Working for a company
  • Working for a legal company or as a consultant
  • Work with higher education institutions, as well as associated research, speaking, and writing activities

Alternative dispute resolution

Alternative dispute resolution (ADR) refers to a variety of methods for resolving disagreements without going to court. Mediation, arbitration, and neutral evaluation are examples of ADR methods. Unlike typical court sessions, these procedures are often more private, less official, and less stressful.

ADR frequently saves money and expedites the settlement process. Parties have a vital role in settling their own conflicts through mediation. This frequently leads to innovative ideas, long-term results, increased satisfaction, and enhanced relationships.
In family law, general civil, and commercial law issues, the New York State Unified Court System provides free or reduced-fee mediation and other ADR services. These services are offered in virtually all of New York State’s 62 counties, as well as numerous courthouses and Community Dispute Resolution Centers.
Arbitration: a neutral person known as a “arbitrator” hears both sides’ arguments and evidence before making a decision. The rules of evidence are typically modified in arbitration, making it less formal than a trial. Parties agree to accept the arbitrator’s judgement as final in binding arbitration, and there is usually no right of appeal. If the parties do not accept the arbitrator’s ruling in nonbinding arbitration, they may request a trial.

Collaborative Law is a problem-solving technique that allows divorcing couples and their lawyers to dissolve marriages and reconstruct families without the stress, delay, and expense of traditional litigation. Three elements underpin collaborative law:

  1. A promise not to fight issues in court;
  2. an honest, voluntary, quick, and good-faith exchange of pertinent facts without formal discovery; and
  3. a commitment to seek solutions that include both parties’ and their children’s greatest objectives. Despite their shared dedication to collaborative law concepts, each lawyer has a professional responsibility to zealously represent his or her own client and is not the counsel for the other party.

Mediation: In mediation, a neutral third party known as a “mediator” assists the parties in attempting to obtain a mutually agreeable resolution of the conflict. The mediator does not make a decision in the case; instead, he or she assists the parties in communicating so that they can try to resolve the conflict on their own. Mediation can be especially beneficial when family members are involved. If one side has a major advantage in power or influence over the other, mediation may not be acceptable. To learn more about mediation, click here.

In order to facilitate settlement, a neutral person with subject-matter experience hears abridged arguments, assesses the strengths and weaknesses of each side’s case, and provides an assessment of potential court outcomes. With the parties’ permission, the neutral evaluator may also give case planning advice and settlement aid.

PC stands for Parenting Coordination, which is a child-centered procedure in which a qualified and experienced mental health or legal expert known as a “parenting coordinator” aids high-conflict parents in carrying out their parenting plan. The parenting coordinator may make decisions within the scope of the court order with the parties’ and the court’s previous consent.
Parent Coordination’s goal is to assist parents in resolving child-related problems in a timely manner while also attempting to create safe, healthy, and meaningful parent-child interactions.

Restorative Justice is a process in which stakeholders identify and address the effects, needs, and duties of an incidence of damage or other conflict, and form an action plan to move forward.

Settlement Conferencing: Before going to trial, a court or a judge’s representative meets with the parties and their lawyers to try to resolve some or all of the points in dispute. The parties’ involvement is restricted, and the emphasis is on limiting the issues at hand.
A court appoints a Special Master to carry out some form of action on its behalf. This might entail managing discovery concerns, conferencing cases, or post-judgment action.

Summary Jury Trials (SJT): In this adversarial dispute resolution method, each party presents their case to the jury in a condensed manner. The jury then offers a recommendation, which is simply advisory unless the parties want a binding ruling. A summary jury trial provides parties a sneak peek at what they could get if the matter goes to trial. SJTs are only accessible in a few states.
Advantage and disadvantages of ADR[
• Suitable for multi-party disputes
• Lower costs, in many cases it’s free when involving consumers
• Likelihood and speed of settlements
• Flexibility of process
• Parties’ control of process
• Parties’ choice of forum
• Practical solutions
• Wider range of issues can be considered
• Shared future interests may be protected
• Confidentiality
• Risk management
• Generally no need for lawyers
• Can be a less confrontational alternative to the court system
However, ADR is less suitable than litigation when there is:
• A need for precedent
• A need for court orders
• A need for interim orders
• A need for evidential rules
• A need for enforcement
• Power imbalance between parties
• Quasi-criminal allegations
• Complexity in the case
• The need for live evidence or analysis of complex evidence
• The need for expert evidence

Simandhar Education is a one-stop solution for CPA/CMA preparation.

Being a student of Simandhar education has been a valuable experience and has contributed to my personal growth.

Some reasons which make Simandhar stand out when it comes to CPA/CMA preparation are :

  • Faculty: Simandhar has highly qualified top faculties which simplify the concepts for you through real-world examples and make the learning experience fun. The mentorship of Sripal Jain sir gives the right direction to your preparation.
  • Mock tests and study material:  Simandhar ensures regular revision of topics and helps brush up your concepts via quizzes, mock tests and up to date study material. 
  • Placement assistance: The telegram group of Simandhar education regularly keeps the aspirants posted about the latest job opportunities and provide placement assistance. They have corporate tie-ups with some of the Big Four and fortune 500 companies.
  • Personality Development: Besides academics, webinars and sessions from the industry leaders provide valuable insights into the corporate world. They also offer soft skills training through initiatives such as the Toastmasters club, which helps build your overall personality.

I can personally vouch for simandhar education. It is definitely worth the investment for your bright future.

Accounting Concepts

What are Accounting Concepts?

The underlying rules, assumptions, and conditions that establish the parameters and restrictions within which accounting operates are known as accounting concepts. In other words, accounting concepts are generally accepted accounting principles that serve as the foundation for regularly preparing universal financial accounts.

Basic accounting concepts will also assist you in making timely but informed operational decisions on a daily basis. As an entrepreneur, this will save you time and money, two of your most significant resources. Even if you use accounting software for your firm, you need have a basic awareness of these ideas.

Finally, knowing the fundamentals of accounting will help you have productive conversations with your financial advisors as you strategize for your company’s future.

Objectives of Accounting Concepts

  • The main objective of accounting concepts is to establish uniformity and consistency in financial statement preparation and maintenance.
  • It serves as a foundational idea for accountants in the preparation and maintenance of business records.
  • Its goal is to develop a common understanding of the norms or assumptions that all types of companies must follow, allowing for more comprehensive and comparable financial data.

Basic Accounting Concepts

Business Entity Concept: According to the business entity concept, business’s transactions must be recorded separately from those of its owners or other businesses. This necessitates the use of separate accounting records for the organization that are fully free of any other entity’s or the owner’s assets and liabilities. Without this idea, several businesses’ records would be mixed together, making it difficult to distinguish the financial or taxable results of a single company. For example, The only shareholder of a company receives a $1,000 payout. This results in a loss of equity in the company’s books, as well as $1,000 in taxable income for the shareholder.

Money Measurement Concept: The money measurement concept is an essential accounting concept that is based on the premise that a corporation should record only those transactions on the financial statement that can be quantified or described in monetary terms.
Money measurement idea, also known as Measurability Concept, asserts that while recording financial transactions, transactions that cannot be stated in terms of monetary worth should not be recorded.

Periodicity Concept: The notion of periodicity states that an institution or corporation must account for a specific period of time, usually a financial year. The frequency with which financial statements are prepared can range from monthly to quarterly to annually. It aids in the detection of any changes that occur throughout time.

Accrual Concept: The accrual basis of accounting is based on the principle of recording revenues and expenses as they are incurred. The usage of this approach has an impact on the balance sheet, as receivables and payables may be reported even if there is no accompanying cash receipt or payment.

Both generally accepted accounting principles (GAAP) and international financial reporting standards support the accrual basis of accounting (IFRS). Both of these accounting frameworks offer guidance on how to account for revenue and expense transactions when there are no cash receipts or payments to trigger the recording of a transaction under the cash basis of accounting.

Matching Concept: The matching concept is linked to the Accrual and Periodicity concepts. According to the matching principle, the entity must account for just those expenses that are related to the period for which revenue is being examined. It implies that the organization must keep track of both revenue and expenses for the same time period.

Going Concern Concept: A going concern is an accounting term for a corporation that has the financial resources to continue functioning indefinitely unless it can show otherwise. The ability of a corporation to produce enough money to stay afloat or avoid bankruptcy is sometimes referred to by this word. If a company is no longer in operation, it has gone bankrupt and its assets have been liquidated.

Cost Concept: All acquisitions of items (e.g., assets or items needed for expenditure) should be recorded and held in books at cost, according to the cost concept of accounting. As a result, unless otherwise mentioned, if a balance sheet shows an asset at a given value, it should be presumed that this is its cost. For example, If a building is purchased for $500,000, for example, it will remain in the books at that price regardless of its market worth.

Realization Concept: This concept is linked to the concept of cost. The realization idea states that an asset should be recorded at cost until and unless the asset’s realizable value is realized. In practice, it’s true to say that the entity will record the asset’s realized value once it’s been sold or disposed of, as the case may be.

Dual Aspect Concept: According to the dual aspect concept, every company transaction must be recorded in two independent accounts. This idea underpins double entry accounting, which is required by all accounting systems in order to produce trustworthy financial accounts. The theory is based on the accounting equation, which states:

Assets= Equity+ Liabilities

The accounting equation is obvious in the balance sheet, where all assets must equal all liabilities and equity. Most company transactions will have an effect on the balance sheet in some form, therefore at least one portion of every transaction will involve assets, liabilities, or equity.

Conservatism Concept: When there is uncertainty about the outcome, the conservative principle states that expenses and liabilities should be recognized as soon as feasible, while income and assets should only be recognized when they are guaranteed to be received. When offered a choice between numerous events with equal probabilities of occurrence, you should acknowledge the transaction that results in a smaller profit, or at the very least a profit deferral. Recognize the transaction resulting in a lower recorded asset valuation if a choice of outcomes with similar probabilities of occurrence may effect the value of an asset.

Consistency Concept: According to the consistency principle, businesses should employ the same accounting procedures or principles throughout their accounting periods so that users of financial statements or information can draw meaningful inferences from the data.

The consistency concept is important for determining company patterns that span multiple accounting periods. If a company’s accounting techniques are constantly changing, it will cause confusion and financial statements will not be comparable between accounting periods.

Materiality Concept:

The concept of materiality in accounting relates to the idea that all material elements should be appropriately recorded in financial statements. Material elements are those whose inclusion or absence causes major changes in the decision-making process for business information users.

The concept of materiality also allows for the disregard of other accounting principles if doing so has no impact on the financial statements of the company in question.

As a result, the financial statements’ information must be complete in terms of all material aspects in order to present an accurate picture of the business. The users of financial statements can be shareholders, auditors and investors, etc.

A corroding steel frame

Typically steel does not corrode easily. Perhaps that was the reason why the civil services won the epithet of the steel frame of India but the recent turmoil in Lakshadweep and the episode in West Bengal tells a different story. The former is linked to the loopholes that exist in the administration itself while the latter exemplifies the influence of politics on administration.
The island which was known till yesterday for its natural beauty and booming tourism industry is now under the limelight for all the wrong reasons. The trending #savelakshadweep is the new slogan aimed at drawing the attention of commoners to the threat posed by the controversial policy changes to the local culture of the island. Lakshadweep administrator Praful Khoda Patel has been accused of ‘imposing saffron agenda and corporate interests’.
The administration is being indicted for destroying people’s livelihood, eliminating their staple food (beef), and closing down dairy farms. These alleged religious colored actions have given rise to widespread opposition from the native inhabitants and civil society. The administrator has been given the powers of the district panchayat compounding the argument that administration is the new Goonda-raj. Health, education, fisheries, animal husbandry and agriculture now fall under the jurisdiction of the administrator. An administrator is an agent of the centre, therefore all fingers are pointing to the union government. The protestors are demanding a recall of the administrator. The Kerala assembly even passed a resolution to this effect.
In the second story, West Bengal chief secretary Alapan Bandopadhyay was suddenly recalled to Delhi. The whole tussle started when Bengal CM and Bandyopadhyay left a meeting being chaired by Prime Minister to review damage and mitigation caused by cyclone Yaas. According to the service rules an officer has to report to the prime minister in such an event. The centre has accused the chief secretary of breaching the service rules. However, CM stated that the rules were abided but the centre is of a different opinion.
These two instances show the Dark side of the Indian administration. Ideally, an officer should maintain political, ideological and religious neutrality and work under democratically elected representatives. When neutrality is compromised then the system fails to work for the common good of the country. The case of Lakshadweep is quintessentially a testament to this fact. The voice raised against the administration not only creates mistrust among people but also taints the name of the entire organisation.
The Supreme Court of India described a civil servant as a person who serves a master that is; the state. There is a difference between the state and the political party governing that state. Failure to see this difference by either of the two, the party in power or the officer, is detrimental to a functional democracy. In West Bengal, an officer is on a tight rope because of the animosity between the parties in power in state and centre.
India is one of the most diverse countries in the world needs a strong steel frame to rely on. The corrosive elements like political biases or unabated political pressure, should be kept far away or it won’t be long when we see the beautiful monument of democracy we built from blood and sweat, crumble to dust.

Class 12 Board exam cancelled (PM says safety of the students it’s very important)

Central Bord of Secondary Education (CBSE) and Council for the Indian School Certificate Examinations (CISCE) have been cancelled.

There will be no Class 12 board exams this year, Prime Minister Narendra Modi said on Tuesday, ending weeks of anxiety among students and parents over the Covid situation in the country. The decision was taken because of “uncertain conditions” due to COVID-19 and based on feedback from different stakeholders, said his office.

Students should not be forced to appear for exams in such a stressful situation,” a statement from the Prime Minister’s Office The health and safety of our students is of utmost importance and there will be no compromise on this aspect,” said the statement, quoting PM Modi.Both CBSE and CISCE Class 12 exams have been cancelled.

Government of India has decided to cancel the Class XII CBSE Board Exams. After extensive consultations, we have taken a decision that is student-friendly, one that safeguards the health as well as future of our youth,” PM Modi tweeted.

The CBSE will now take steps to compile the results of Class 12 students according to “well-defined objective criteria in a time-bound manner”, the PMO release said. Like last year, students who still want to take the exams will be given a chance when the situation improves, said the government.

The decision was announced shortly after PM Modi’s meeting with key ministers and officials from various related ministries and stakeholders.

COVID-19 has affected the academic calendar and the subject of board exams was causing immense anxiety among students, parents and teachers, which had to be put to an end,” said the PMO statement.

The decision comes two days ahead of a Supreme Court hearing in which the Centre is expected to file its reply on a petition seeking exactly this. The court had posted the hearing to June 3 after the Centre requested time.

At a meeting  on May 23, the CBSE had recommended that the exams be held between July 15 and August 26. It also suggested two options: regular exams in 19 major subjects at notified centers and shorter-duration exams at schools where the students are enrolled

A majority of states had favored holding the exam, Union Education Minister Ramesh Pokhriyal had said after that meeting. Mr. Pokhriyal was on Tuesday admitted to AIIMS hospital in Delhi with post covid  complications

The Prime Minister asserted that the decision has been taken in the interest of students and that the anxiety among students, parents and teachers must be put to an end.The CICSE had last week asked its affiliated schools to submit data, including average of marks obtained by Class 12 students in Class 11 and during this session.The board had postponed Class 12 exams which were scheduled from May 4 in light of the devastating second wave of the COVID-19 pandemic

The 12 Board exam cancelled . In the prime Minister “said” to the students safety and security it’s very important for the students.

By : G Gnana Priya dharshini

The Habit of Reading: An Exercise of the Mind

“There is more treasure in books than in all the pirate’s loot on Treasure Island.”– Walt Disney

How does one increase his/her attention span, knowledge, and emotion quotient at the same time? Well, the answer is only a single word – Reading. The fact that reading is such an essential habit to develop cannot be stressed enough. It is not just a habit but an exercise of the mind. Just as our body requires exercise to function well, our brain also requires exercise to develop better and reading does just that.
Understanding the written words is one way by which our mind grows in its ability. Reading exposes us to new information, new things, new places, and new people too. Reading books provides the luxury of traveling to different places from the comfort of our homes. By reading books, we get to travel places that we won’t be able to see in real life and we get to meet people we won’t be able to meet in real life.
Reading is good for everyone, not only kids but also adults.

Why is reading so important?

Reading takes us to a whole different world of imagination. When we read with a focus in silence, our brain becomes clearer and we are able to connect. This helps us to link things to one and another, structure things, and plan solutions. It helps to increase our attention span and fills us up with great amounts of knowledge. Reading broadens our horizons and helps us improve our communication skills by expanding vocabulary.
Reading is also well known to reduce stress and anxiety. Through reading, we are exposed to think in a new way and explore different angles to view something we have known for a long.

Advantages of Reading

Some of the major benefits that one can derive from reading are

Better vocabulary

When we read, we come across so many new words, so many new phrases which we have never heard of. With children, it not only helps with vocabulary but also with learning how to pronounce these words correctly from the start.

Critical thinking

Developing critical thinking is one of the primary benefits of reading books. For example, if one is reading a piece of fiction say a mystery novel or a thriller novel it forces the reader to think and find their way to the climax. Or if the one reads a book that is non-fiction it makes the reader think whether the author is right or wrong or whether their opinion matches with that of the author.

Improves writing skills

Just as we are influenced by the artists and the influencers who we see on Instagram nowadays; similarly, we are influenced by a well-written book. When we read well-written books, it affects our ability to write better as we observe different styles of writing.

Effective communication skills

Reading plays a vital role in improving communication skills by perfecting our oratory skills. It helps us learn new words and perspectives. It helps us strengthen language and sharpens sentence structure. It provides a better command over the language.

Increases focus and concentration

Today when we all are surrounded by the internet and all our attention is diverted to social media and streaming services like Netflix, our ability to concentrate and focus is compromised one way or the other. When we read, we devote all our attention to the story and we tend to absorb details and the rest of the world just moves away. Reading can be a good break from continuous use of smartphones and interaction with the world through social media.

Reduces stress and Anxiety

Stress and anxiety are known to disturb our mental health. In current times when people are stressed or anxious about not one but multiple things like lifestyle, work, health, peer, etc., books of different genres like romance, science fiction, autobiographies, etc helps as a stress buster and helps us be calm and relaxed. By reading people get the time to take their minds off of work-related tensions.


Reading should be made a non-negotiable habit in one’s life. The benefits of reading are remarkable. Books are our best companions, they just give, give and give. It’s up to us how much knowledge we want to gather.











Importance of reading

Teacher helps to prevent environment

Firstly St Paul’s college is where I am studying in bangalore north most beautiful campus with such a massive interior and exterior of the building is amazing with all four sides covered with trees,plants and birds there is beautiful ecosystem which inside a village like area that college is beautiful and massive colorful with very big campus which greenery when it comes to winter season it will be so cold chilling weather and rain drops falling along plant which is beautiful in nature fresh air chilling during summer you can experience the beauty of college nature is astonishing during raining the college reflects on water like a mirror the college is best known for media studies mostly we have to actually part of college has a massive studio for film and recording everything will happen in that studio in black and red coloured with apple computers best sounding and editing material and studio voiceless chamber no sound can hear from outside it has two level door lock that no one will get to known whatis happening inside and inside people don’t understand what’s happening outside Pinetop silence no voice can be heard from outside if a flood at all happen no one will get to known what is happening that college name is ST PAUL’S COLLEGE which in bangalore that college main head in Italy Rome city main headquarters that college has many branches in india that st Paul’s college bangalore had three head to run the college in smooth surface firstly has a principal DR.FATHER THOMAS M.J principal of the college very kind hearted person in college Seconly FATHER Arockia swami administrative of college thirdly Xaviour Susan sir coordinator of the college and admissions department is taken take by SPC Nagarjuna and Uma mam in college office and fees,receptionist by Mr. Nisha taking outside visitors visit father or any other from outside Nisha reports to father immediately then Shelly sir our technical expert take care of entire college technical support and media support is done by him neatly cleaner who cleans our college neat and clean day and night next we have three department and one spice department