The Vidarbha region of Maharashtra primarily consists of four major cities. Nagpur being the largest has a huge rural population which is deprived of stable sources of income and is riddled with social problems including alcoholism. The primary contributor to the alcoholism problem is the male population. Inadvertently, the women of the household have to take up the responsibility of earning the bread. In regions lacking educational infrastructure, women have to not only overcome sexism, misogyny and toxic masculinity to earn, but they also have to battle the unavailability of jobs and the unwillingness of employers to employ women just to keep the food on the table. Out of the 48 lakh unemployed people in Maharashtra, the Vidarbha region contributes 6 lakh of them. Although an older report, according to the 2013-14 Report on District Level Estimates for the state of Maharashtra, Nagpur reported 27% unemployment in urban areas and a staggering 55.3% in rural areas. As mentioned earlier, this was a relatively old statistic. However, going through the Covid-19 pandemic hasn’t done any good in the rural employment sector.
Taking the dire unemployment situation into consideration as well as considering the rising issue of alcoholism amongst the general male population in the region, it has also given rise to domestic violence, marital rape and sexual assault under influence. The Covid-19 pandemic and the Lockdown made this situation a lot worse as unemployment was peaking and the availability of alcoholic beverages was very low. Upon gathering statistics from an NGO called Aroha working for the development of rural women, it was found that domestic violence cases simply multiplied by 2.3 times during the first lockdown (March – July 2020). This is an extremely dire situation and it is continually worsening with the increase in economic disparity and water shortages reaching an all-time high. This is the time when the need to empower women to gain financial stability and independence is the most. The NGO Aroha has taken this as their mission and has been working towards training women in making handicraft items and selling them on an international market through powerful marketing and product development via their brand Rangers.
Rangers is a traditional eco-friendly, high-quality handicrafts store based in Nagpur which sells purses, handbags, lamp shades etc which are made by women from rural areas and all the profit is evenly divided between all women involved, contributing to their financial independence.
Aroha starts by enrolling women who are in dire need of financial assistance. They start by providing them with training in handcrafting, Warli art, stitching, embroidery and block printing. Then, once the women graduate with enough skills, they’re hired by Rangaresha which provides them with employment, stable income as well as incentives for them to work. Aroha is financially supported by Larsen & Toubro Ltd. Since 2004, Aroha steadfastly remained focused on the promotion of livelihoods, capacity-building initiatives and extending training support as well as surfacing as a resource agency for all of the above for the benefit of other allied agencies. With time self-help group formation activities were also undertaken. In the past 17 years, Aroha has helped 1739 women overcome poverty and has made them
capable of standing up for themselves and fighting back against years of oppression. Although the actual statistical data about profits and actual gross income from handicrafts remains unknown and the organisation didn’t provide that information, it is undeniable that the organisation and their vision had been successful in their initiative and continue to empower women to date.
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