How Should a Fresher Prepare for a Job Interview? Basic Tip!

As a fresher, when you step outside and have no idea, how to prepare and how to prepare for Interviews, Then this article is for you.

I am 24 years old, working with an NGO, still a fresher, but I have fought a lot to get off-campus placement. So I will tell you some basic steps as a fresher, how you should proceed to prepare for the interviews. I am assuming, you know the basic tips before your job interview

Be Confident

Be confident, you have prepared well and this should show in your confidence level in the interview.

Try to appear your best at the Interview

Your appearance should convey that you have taken the interview seriously.   Do not try to turn up in the interview in a manner that does not suit you.   Some basics in grooming will help.

a.       Well Groomed Hair
b.      Well Pressed Shirt
c.       Polished Shoes

Know about the company/organization

You should learn as much as you can about the company.  A good place to start is the company’s website.  If you have been referred through a friend also have a frank discussion with him or her.  Also, do a google search  on the company to understand what others are saying about the company.

Be prepared with questions for the Interviewer

Most interviewers will give you a chance to ask questions.  Use this opportunity to show your knowledge and interest in the company.  Also this is a good opportunity to clear any doubts that you have.

Address the Interviewer politely

It is always polite to refer to the Interviewer as SIR or Ma’am.  You can also address them their Surname (Mr. XXX or Mrs. XXX).  Do not use terms such as Honey, Girl, Dude, Yaar etc.

Do not be argumentative

Present your viewpoint and be professional.  If you do not agree with something the Interviewer has said do not spurn it as invalid.  Learn to understand their point of view even if it clashed with your own.  This does not mean that you need to accept their point of view.

Answer clearly and directly

Spell out your ideas as clearly as you can.  Also try to substantiate your ideas with examples.  Don’t be overly wordy and try to keep your answers to the point.  Do not try to deviate too much from the question.

Experience is not what happens to a man.
It is what a man does with what happens to him

Aldous Huxley

GO and Get that JOB!  Good Luck!

Computer literacy is an essential.. find out why?

Computer literacy is the knowledge and ability to use computers and technology efficiently.
Computer literacy can also refer to the comfort level someone has with using computer programs
and other applications that are associated with computers. The precise definition of “computer
literacy” can vary from group to group. However, “computer literate” often connotes little more
that the ability to use several specific applications (such as Microsoft Word and Microsoft
Internet Explorer) for certain very well-defined simple tasks.

The great thing about computer knowledge, though, is that learning begets learning. Once you
figure out how one part works, it gets easier to dive into other parts and figure out how things
work.
And the benefits of having some basic computer knowledge under your belt extend way beyond
just the tech industry, especially in the 21st century. And here’s why:

They Make You a Better Problem-Solver

Problem-solving skills are universal and can be applied to virtually every part of your life, and
work, regardless of industry. From identifying an issue and breaking it down into parts to problems.

They Future-Proof Your Career

Virtually every career and industry is becoming more tech-reliant. From agriculture to education,
all are integrating tech into their day-to-day operations. It’s clear – those who have tech skills and
are comfortable working with technology will have a much easier time adapting to changing
expectations.

They Make You a Better Collaborator

Connecting with others from diverse backgrounds increases the ability to understand multiple
perspectives. Learning from and with others all over the world is possible with digital tools like
Twitter and Skype, to name a few. Students can work beyond their classroom walls to find
answers to real problems. By engaging in this type of collaboration, individuals are even more
prepared to participate successfully in our global economy.

They Make You a Well-Rounded Individual

Having a well-rounded set of skills and knowledge will serve you well, both professionally and
personally. Being able to list basic tech skills on your resume will make you more attractive to
virtually every employer out there, regardless of industry. And as more and more people become
involved in the tech industry, having at least a passing knowledge of what it’s all about can come
in handy when networking personally or professionally.

They Make You a Better Leader

Companies are now reliant on technology and as a manager or CEO, it’s important to be able to work effectively with either a department that handles web development or with an outside
agency that handles the same. And if you don’t know the first thing about the jobs those
departments or agencies do, it makes it a lot harder to work with them in a way that’s both
efficient and productive.

The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.

Stephen Hawking

Are you a leader?

Have you ever had the honor and privilege to work with truly inspirational leaders?

A good leader

If you have, you know they all have similar characteristics that always seek to inspire and motivate people to become the best version of themselves. For many people, it’s easy to bark out orders, boss people around, and create an environment of fear to get things done, but these leaders are different; they have a great energy about them that inspires the best in you. They lead by example, show appreciation for their teams, and don’t allow their position of authority to make them feel that they are better than anyone else.

Leadership
Leadership

You can become one too

Becoming a great leader requires work; it’s not an overnight thing. You will have some very challenging days, and sometimes, you may even have doubts about your ability to lead. Don’t be too hard on yourself; it’s a natural part of the process. Never lose hope, hold onto your faith and continue your leadership development because every incremental improvement brings you one step closer to becoming truly an inspirational leader. 

An Example real-life leader

Do you know APJ Abdul Kalam never used to watch TV, but when India was playing an important cricket match & India was about to lose, he said “Is the captain still playing? Then don’t worry he can make the match ours to win.” And guess what? MS Dhoni made India win that match.

Boss vs Leader
Boss vs Leader

Eleven characteristics of truly inspiring leaders:

1.They have great positive energy.

2.They truly value everyone on their team

3.They listen.

4.They communicate effectively.

5.They have a clear vision of the future.

6.They are passionate.

7.They are very trustworthy.

8.They practice humility and empathy.

9.They are authentic.

10.They have sense of purpose.

11.They have a great sense of humor.

Is India ready to go 100% cashless ?

Is India ready to go cashless?

It’s been years where India is trying to make it’s economy go cashless. It has taken some major initiatives to promote cashless transaction such as demonetization, BHIM, direct benefit transfers, UPI and many more. By now many people are into online payments since they find it very easy but do you really think that India is ready for a 100% cashless economy ? and if yes then why are the disadvantages of cashless transaction still valid ?

cashless payments through various digital payment apps has made our life easy. Such medium is especially used the youngsters and is not so popular among the old people. Middle aged people still any how get to know the use of such apps but the old people of our country are not yet ready for a cashless economy. The idea behind this concept is to reduce corruption and money laundering cases but how far is our country prepared for it ? I know it’s easy to use various online platforms because i am young and i am acquainted with such stuffs but the older generation finds it difficult to use and understand it which proves cashless economy a major advantage for the older generation as well as for the illiterate people who have no knowledge about online transactions. The major disadvantage for such people is they can easily become the victim of online fraud since they have less idea about the system. So the disadvantage of online transaction is that certain information can be easily exposed and can be misutilised by fraudsters.

Also cashless transactions require good internet connectivity which is something that cannot be accessed by every person from every corner of the country. Technology problem is one such problem which might prevent India from going 100% cashless.

But we can’t deny the fact that using online payment modes will save a lot of time as it just requires one click to perform any transaction. Now we don’t require to go to bank and stand in long queue to get our transactions done. But still there is a lot of time for India to have a 100% cashless economy and India is not yet ready for it.

India’s top 2 successful start ups

The 'Next Normal' for startups: How the early stage investors ...

India with a population of almost 1 billion has always provided great opportunities to start ups. People from every possible background are available in india which makes it easy to start any kind of start up. Also since india has all type geographical locations, and various types of culture, people can generate n number of ideas to start a business as the customers of our country belong to various domains. Apart from that what is most important for any start up is having skilled workers and smart managers who have really good and creative brain to make the business successful and the best part is that most of the indians are very smart and talented in that way.

India has produced some really great start ups which are so successful by now that their idea and their success is inspiring many other indians who want to venture into the world of start ups. To support such people the government of India also initiated a campaign known as the start up India to catalyse the start up culture and to promote innovative entrepreneurship .So today i’ll be writing about the top three start up companies in India.

PAYTM:

It is an indian e-commerce payment system and financial technology company which was founded on august 2010, by vijay shekhar sharma. This online platform actually got popular for it’s online recharge and bill payment services. It was among the first online recharge service provider due to which it had an advantage of having a wider reach of audience. Also since that was the time when people started using smart phones it became a bonus point for Paytm to grow in the market. Paytm focused more on customer retention by giving them cash backs and various discount coupons in their own digital wallet known as paytm wallet. I hope you all remember buying a softdrink like coca cola and find a cash back coupon code of paytm. Paytm used such great brands to promote it’s digital wallet which became a major hit among customers as they found online transaction way more easy.

OYO ROOMS :

Who doesn’t know about oyo rooms, you all can find oyo rooms in every corner of india because this start up has achieved so much success . You won’t believe but this company is just 7 years old ! yes oyo rooms was founded by ritesh agarwal in the year of 2013. It became successful because of it’s cheap budgeted hotels with excellent service and beautiful rooms. Also let me tell you the founder of oyo became one of the youngest billionaire ( he’s just 26 years old ) and he belonged to a small town named raigada of odisha. Isn’t this inspiring ?

I hope the success stories of such start ups inspire some of you to start your own venture.

Chinese apps banned in India

Government Bans 47 More Chinese Apps

India banned Fifty nine chinese apps including the top social media platform such as Tik Tok, We chat and Helo citing threat to the national security and the privacy of indian citizens under the section of 69a of IT act, 2020. This action was taken after the clashes in Galwan valley . Some experts say this action was to taken by India to retaliate, as 20 indian soldiers were killed by the chinese soldiers. Major media outlets have always repeatedly reported chinese military incursions into indian territory which has always been a threat to India. But this time India has taken a major decision to affect china by banning their apps.

The government earlier issued an explanation that these apps of china are illegally exporting information of indian citizens to the locations outside India, so basically these apps are a major threat towards the privacy of every indian citizen. Though the government has given a chance to these app to prove that they are not a threat to this country. But how will this move affect India ? Well the answer to this that it can have both positive and negative impact.

It did affect many people of our country who were earning with help of such apps. One such example is Tik Tok, many influencers and artists were a part of this app and were able to earn good enough by using it. Also many comapnies used Tik Tok as a platform to promote their products since this app was well popular among the indians. But this can be a very good scope for indian developers and indian start ups who at this point of time can build similar apps to fulfill the needs of indians and to replace the popularity of chinese apps. This move will definitely promote the make in India concept and would surely make people realize the worth of indian products. This has definitely affected certain communities but nothing is more important than the security and privacy of indians. Apart from india, some other countries including USA are planning to do the same. So this time India did not go for a surgical strike rather it went for a digital strike on china.

The MBA Tea Seller

22 years old Praful Billore was working as a salesperson for Amway and was earning 25000 rupees a month. He later decided that he wants to do MBA from IIM Ahmedabad. Unfortunately he could not crack the CAT examination, in 2017. He almost gave up the idea of doing a MBA. With his family pressurizing him to take admission in any of the college, Praful had something else in his mind.

He started working at McDonald’s and was earning 300 rupees/day. After 3 months he decided that he wants to start something of his own and decided to open his own tea shop. He took a loan of 8000 rupees from his father and started his own stall. He named his tea stall ‘MBA Chai wala’ ( MBA Tea seller). He used to sell a cup of tea and toast at rupees 30.

With time his business was blooming and he was selling 10000-11000 cups of tea everyday. With time Praful attracted crowd not only towards his business but also to himself. He was doing Ted Talks and interviews on YouTube.

He says that there were times when his own families and friends mocked at what he was doing. But, he always believed and worked hard towards his dream.

Today Praful Billore is one of the best entrepreneurs the world has seen. Today he is earning more than 14800000 rupees per month which is more than a MBA graduate. His simple tea stall now has become a famous food chain with many franchises.

Dropati Printing Press

It is true that well-designed print collateral such as business cards, brochures, and banners may boost your confidence, but smart design can do so much more. Your print items will be more effective if they are designed well. Great design will help you achieve your goal, whether you’re attempting to sell a product, change people’s perceptions of your brand, or send a message.

About Dropati Printing Press

Dropati Printing Press is one of Lahan’s best multi-color offset printers. The business began as a “Commercial Designer.” With their innovative work and ubiquity of services in print requirements for both government and private sector products.

Main goal is to deliver exceptional results that meet or surpass clients’ expectations. They exclusively utilize high-quality materials and cutting-edge technology. The highly-experienced professional staff uses the most up-to-date technologies to ensure that every task is performed according to specifications, on schedule, and with unwavering quality control at every stage of the manufacturing process.

Administration they give:

  1. Business and Industrial Printing
  2. Multicolor books
  3. Magazines
  4. Leaflets
  5. Writing
  6. Store covers
  7. Indexes
  8. Handouts
  9. Banners
  10. Danglers
  11. Stickers
  12. Marks
  13. Application Form
  14. Print Books Banners Schedules,
  15. Record File
  16. Wedding card
  17. Calendar
  18. Books

I would strongly suggest them to anyone in need of professional design and printing services. They are generous to customers and responsive to all demands and wants. They are willing to work with you to meet your one-of-a-kind wishes and thoughts; they are resourceful, imaginative, and attentive. They also have a fantastic ability to ‘bring things down to the customer’s level’ when it comes to explaining complicated mechanical concerns.

Top social media marketing blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

The Case for a New Avenger

S.H.I.E.L.D. might have missed assembling team members from India, but it is never too late to correct an oversight. Imagine our larger-than-life superhero, Rajinikanth, partnering with other Avengers in a combined mission to save the planet from dangerous predators with bad intentions. Some aliens, some familiar ones! Yes, India is far from America, and the distance seems to have increased during the pandemic, but Rajinikanth could give some worthy company to Iron Man and perhaps teach him a trick or two, too, through holographic interfaces and augmented reality. Who knows, he could also kill all the mutants of Coronaviruses in this quest!

I wish to present some facts now to give you a background of my strategic human resource and leadership plan for S.H.I.E.L.D. India has one of the largest numbers of gig workers in the world. As per a March 2021 report by consulting firm Boston Consulting Group (BCG) and Michael & Susan Dell Foundation, the gig economy in India is expected to soar to 90 million in approximately a decade from now. Choose any vocation here and you will be spoilt for choices. Almost everyone is an expert on politics, economics, socio-cultural issues, fashion, sports, career, marriage, children, nature, animals, traffic, the dos, and don’ts … the list is endless. People can even advice others on how they should lead their lives. It’s affection, silly!

War for talent? Clearly, recruiters have not been able to explore the depth of this vast pool. To reiterate, India is a land bubbling with high potentials. Now let us go back to the topic of superpowers. There is plan B too. Rajinikanth could have a serious competition in a plain-looking community here. S.H.I.E.L.D. could consider appointing some members from this fraternity too.

You are rolling your eyes? Why? Hear me out. Presenting to you the case of beholders of the mighty pen (over a sword or a gun), and the upholders of fine speech. Their words hit no less than the missiles unleashed by Israel over the Gaza strip. Let me walk you through the innate gifts of a less publicized community with an immensely amoeba-like (plasma membrane) flexibility.

The teachers.

The extremely sturdy ones can stand the whole day, operate (teach) without a table and a chair, or, the basic infrastructure, and sometimes work even at low or no salaries for months. The strengths, struggles and coping mechanism of the privileged ones out of this lot are embedded in different realms. More on that, later! You will be astonished to learn how many hats teachers can don at the same time. They juggle between being a mentor, coach, counsellor, Devil’s advocate, friend, philosopher, or guide. Interestingly, even their DNA personifies versatility. Over the years, the mutations in their genetic material have helped them learn how to make milestones of the stones thrown at them by students unhappy with their marks, and parents unhappy with the teachers for giving those marks! Talk about heightened senses, their eyes can easily observe and sense the intention behind each greeting, smile and calls to the office. They are like Sharma ji ka beta/beti’, always expected to excel at everything and set an ideal example for the others to emulate.

Here, I would take a detour and ask you to recall the violinists who continued to play music for as long as they were alive, just to calm the passengers on the sinking Titanic ship. On similar lines, teachers continued to teach while the pandemic unleashed havoc around the world. The unlearning of years of classroom teaching was replaced by the immediate need to adopt new technological tools and re-learn the art of virtual teaching. The new and changed landscape was no less than the one post Thanos snapping his finger.

Aren’t convinced yet? Go to the polling booths and follow the polio immunization drives, you will know what I mean.

Now the final hook. Except for some teachers working with elite institutions, the rest won’t even charge much for their services. You can simply smile, appreciate their work, show some respect, and boy, see how they melt! Just watch how it lights up their faces. They are so motivated, especially on September 5 every year in India, that even Abraham Maslow bows to them from time to time from his grave. Had told you about their genetic sequencing earlier, remember? I do hope I have presented their (our) case well, S.H.I.E.L.D. Hopefully, you will have a relook at your current team now.

On a sidenote, can I be a contender too? Just saying. I can take it up as a gig assignment during the semester breaks. Imagine the newest Avenger on the block and that too a female from India! It will further boost the diversity and inclusion factors for you. If you can give equitable salary and perks, you could even find yourself on the pages of Harvard cases.

You might want to provide supplements of Vitamin T(eacher) to your team if Rajinikanth’s diary of appointments is full. Professor Hulk would not mind some more erudite company. In return, I vow to start quoting your example in my classes as a great employer brand with an excellent employee value proposition. Who knows, I might even write a research article. Told you, pen and words are the weapons here. Think about it. What say? Are you game?

P.S. I have recently bought a telescope to keep an eye on the stars and planets too. Taking my possible future role tad too seriously, eh?

Hope for the best, but expect less

I’m not in this world to live up to your expectations and you’re not in this world to live up to mine. -Bruce Lee

A friend’s status update on a social media site: ‘Who hurt you? My own expectations.’

Yes, we all have expectations in our lives: what we want out of life and who we want to become. I believe one of the keys to happiness lies within the management of your expectations of people and circumstances. If you do not have expectations, you can never be disappointed. Often we tend to believe that the way we treat others will be the way we are treated in return. But, unfortunately, this does not always happen.

The biggest disappointments in our lives are often the result of misplaced expectations. This is especially true when it comes to our relationships and interactions with others. You need to make sure you enter into relationship with someone who has as big of a heart as you do. If you do not, you may feel as if you are being taken advantage of. You need to find people who appreciate what you do for them and who will reciprocate those actions.

There are two ways to be happy: improve your reality or lower your expectations. Having realistic expectations will allow you to accept the flaws each person has. We need to learn how to take responsibility for our own lives and our own decisions before we can expect others to do the same.

One of the biggest challenges we face in life is learning to accept people for who they truly are. Once you realize that your expectations cannot change people, the better off you will be. Give without expectation, accept without reservation, and love with hesitation. Unrealistic expectations most often do lead to disappointment. Too many people are obsessed with finding the perfect career or the perfect spouse, and as a result become increasingly frustrated when this does not happen in reality.

Expectation is the root of all heartache. Try to remain confident while maintaining positive aspirations; just remember not to make the aspirations so high that they are impractical or unreachable.

Acceptance is an amazing trait that needs to be actively worked toward. When things do not work out the way we had planned, it is much more beneficial to realize that is how life works rather than becoming frustrated at the situation. Have hope rather than expectations and you will tend not to be as disappointed.

People rarely behave exactly the way you want them to. Hope for the best, but expect less. And remember, the magnitude of your happiness will be directly proportional to your thoughts and how you choose to think about things. Even if a situation or relationship doesn’t work out at all, it’s still worth it, if it made you feel something new, taught you something afresh.

Interrupting the Waste industries with Innovation

Rubicon started with a striking thought: make a cloud-based, full-administration squander the board stage, offering productive assistance anyplace in the US. Their versatile application accomplished to squander the executives how Uber had helped taxi administration. Five years after the case’s distribution, Harvard Business School Associate Professor Shai Bernstein and Rubicon organizer and CEO Nate Morris examine how the product startup utilized innovation to disturb the waste business and other suffering exercises of educator Bill Sahlman’s case about Rubicon. Americans discard a ton of stuff. That is to say, more than individuals in different nations. Americans normal 4.5 pounds of waste each day, contrasted with the worldwide normal of about 1.6 pounds each day. Presently, four and a half pounds may not sound so awful, yet it adds up. That is 1,600 pounds for every person, and 6,500 pounds for each family throughout a year. All in, Americans created 292 million tons of waste in 2018, as per the Environmental Protection Agency.

Teacher Shai Bernstein’s exploration centers around monetary issues identified with new companies and high development firms, and the association of these issues with advancement and enterprising movement. Nate Morris is the author of Morris Industries, a Lexington, Kentucky-based aggregate that is rethinking the mechanical economy. His energy to settle the ecological dangers presented by worldwide waste drove him to establish Rubicon. Along these lines, just to give a smidgen of setting. In this way, the Rubicon case is being instructed in our pioneering finance class, which is a second year EC course in which we are essentially strolling through the life-cycle of the firm, attempting to consider various wellsprings of capital that match the organizations at the various phases of the development of the organization. Also, in the primary model of the class, we are explicitly considering various attributes of plans of action that make a few firms more alluring to financial backers than others.

Another intriguing angle here is that the business has basically been working with enormous occupants for quite a long time. Furthermore, here we have Rubicon that is carrying innovation to the business and attempting to disturb the business with altogether different plans of action and altogether different methodology, which makes this so fascinating to see the crash between totally different ways to deal with squandering the executives. And afterward the other part that I would make reference to is that, toward the day’s end, Rubicon, what Rubicon does is essentially significant for our general public. Furthermore, pondering supportability, reusing, ESG, is a subject that truly, at the core of Rubicon’s central goal, and furthermore a large number of our understudies are truly enthusiastic about this theme. Thus, I believe that likewise adds to the ubiquity of this case and to the interest of understudies for this situation.

It’s a truly fascinating combination of innovation and industry elements and this manageability issue that, if you unite them all, makes it a truly intriguing case.”Waste is a point that not very many individuals need to discuss, not to mention start a new business. What’s more, the vast majority of the setting around our industry rotates around a famous TV program, The Sopranos. A spectacular show, done. Also, many individuals scratch their head about, truly, is that the business that you picked? Also, I was quickly attracted to the business for two or three unique reasons. I’m a Kentuckian, I experienced childhood in Kentucky. Went to a government funded school there. Was raised by a single parent in a common home, and experienced childhood in an association home too. My granddad was exceptionally associated with my life, ran an association and grew up around association laborers”, says Nate Morris.

Airbnb with AWS

About Airbnb

Airbnb is a community marketplace that allows property owners and travellers to connect to rent unique vacation spaces worldwide. The San Francisco-based Airbnb began operation in 2008 and currently has hundreds of employees across the globe supporting property rentals in nearly 25,000 cities in 192 countries. The Airbnb community users’ activities are conducted on the company’s Website and iPhone and Android applications.

Airbnb Scales Infrastructure Automatically Using AWS (3:18)

The Challenge

A year after Airbnb launched, the company decided to migrate nearly all of its cloud computing functions to Amazon Web Services (AWS) because of service administration challenges experienced with its original provider. Nathan Blecharczyk, Co-founder & CTO of Airbnb, says, “Initially, the appeal of AWS was the ease of managing and customizing the stack. It was great to be able to ramp up more servers without having to contact anyone and without having minimum usage commitments. As our company continued to grow, so did our reliance on the AWS cloud and now, we’ve adopted almost all of the features AWS provides. AWS is the easy answer for any Internet business that wants to scale to the next level.”

Airbnb has grown significantly over the last three years. The company uses 200 Amazon Elastic Compute Cloud (Amazon EC2) instances for its application, Memcache, and search servers to support demand. Within Amazon EC2, Airbnb uses Elastic Load Balancing, which automatically distributes incoming traffic between multiple Amazon EC2 instances. To quickly process and analyze 50 Gigabytes of data daily, Airbnb uses Amazon Elastic MapReduce (Amazon EMR). Airbnb uses Amazon Simple Storage Service (Amazon S3) to house backups and static files, including ten terabytes of user pictures. To monitor all of its server resources, Airbnb uses Amazon CloudWatch, which allows the company to easily supervise its Amazon EC2 assets through the AWS Management Console, Command Line Tools, or a Web services API.

In addition, Airbnb moved its central MySQL database to Amazon Relational Database Service (Amazon RDS). Airbnb chose Amazon RDS because it simplifies much of the time-consuming administrative tasks typically associated with databases. Amazon RDS allows complex procedures, such as replication and scaling, to be completed with an introductory API call or through the AWS Management Console. Airbnb currently uses Multi-Availability Zone (Multi-AZ) deployment to automate its database replication further and augment data durability.

Airbnb was able to complete its entire database migration to Amazon RDS with only 15 minutes of downtime. This quick transition was significant to the fast-growing Airbnb because it did not want its community of users to be shut out of its marketplace for an extended period. Tobi Knaup, an engineer at Airbnb, says, “Because of AWS, there has always been an easy answer (in terms of time required and cost) to scale our site.”

The Benefits

Airbnb believes that AWS saved it the expense of at least one operations position. Additionally, the company states that the flexibility and responsiveness of AWS are helping it to prepare for more growth. Knaup says, “We’ve seen that Amazon Web Services listens to customers’ needs. If the feature does not yet exist, it probably will in a matter of months. The low cost and simplicity of its services made it a no-brainer to switch to the AWS cloud.”

Tips for safe internet banking

All through the year, banks and financial institution are taking up innovative measures to protect its customers from such banking frauds. But sometimes it’s our very own negligence that makes us fall prey to such thefts. Whilst, both the banks and financial institutions are doing their part, we should too adopt a cautious attitude to protect ourselves. So, to help you out in this process, we have a gathered a list of some tips for safe internet banking that you can consider doing.

Digital advancements have made our lives much easier, we can now order food or purchase things in the comfort of our homes. These rapidly evolving advancements are also transforming the banking and financial sector in India. Whether someone is transferring funds, paying a bill or applying for such loans such technologies are enabling customers to do it in a more efficient and effective way. The number of users opting for internet banking is expected to double by 2020, making India an important hub for financial innovation. However, internet banking, just like like any other medium if not done with utmost precaution can prove to be risky. There are scams like phishing( fraudulent means for attaining confidential information) associated with internet banking which enables a third-party to access and misuse your personal information.

Banking online has made managing money a lot more convenient than it used to be. We don’t have to visit the bank to transfer our funds, or wait for the next paper statement to know what the balance is. All that information is at our fingertips. But while online banking has made things easier for us, it’s also made things easier for thieves.

Criminals don’t need to plan a heist to rob someone’s bank account anymore. All they need to do is wait for you to let your guard down and expose your personal information, or send out a virus that will collect the information. The only way to avoid becoming a thief’s next victim is to carefully guard your personal information and always practice these online banking safety tips. 

1. Don’t access your bank accounts on public Wi-Fi

When you’re on public Wi-Fi, hackers can more easily access your computer and steal personal information from it. You should never access your bank’s website through a computer, tablet, or mobile phone unless you’re on a secure Wi-Fi network with a password, or using your own cell phone data connection. This is much more difficult for thieves to hack, so it keeps your information safer.

2. Avoid saving your login information

Some websites give you the option to save your login information for future use, but if someone uses your computer or mobile device after you, they could gain access to your bank accounts. To at least help prevent this from happening, many banking sites now time out after a certain number of minutes of inactivity, and do not save your information.

3. Use strong passwords and change them often

Strong passwords have a mix of upper- and lowercase letters, numbers, and symbols. Many banks now require your online accounts to carry a password meeting these requirements. You should also change your password every couple of months, and use different passwords for all of your online accounts so that hackers will have a more difficult time gaining access to your information.

4. Use two-factor authentication whenever possible

Two-factor authentication is the next level of security that many banks are now offering. Usually, you give your bank your phone number, and it texts a code when you log in online. Some banks also enable you to request a code via email or a phone call. You must enter this code in addition to your password to log in. This way, even if someone has stolen your password, they cannot access your accounts. It’s another hoop to jump through, but it could help keep your money safe, so set it up if your bank offers it.

Internet Banking

The innovations of information technology and internet have opened the new horizons to the Banking service delivery to the customers. Banking services are available on the finger tips of the customer via Internet Banking. Internet Banking, Net Banking or online banking allows you to perform various financial and non-financial transactions in your account with a click of button without visiting branch or ATM. It offers you a whole lot of features that earlier available only with the branch

In today’s fast-paced life, you need on-demand banking solutions for a better lifestyle. Internet Banking service gives you complete control over fund in your accounts online. Say bid-adieu to long queues and tired teller counter clerk. Now do banking from the comfort of your home or office, vacations ANYWHERE and ANYTIME!

Internet banking allows banking user to get connected to it’s bank’s internet banking portal to perform desire banking functions. If you are a Bank customer then you can avail Internet Banking facility after having received secure access of your net banking account from your bank. After secure login you will have direct access to your account. All the banking functions, financial and non-financials, that bank has made available on the internet banking mode will be displayed in menu of your online user account. You can select to perform any transaction and further result will be as per the policy for the nature of the service.

Your internet banking works on the concept of data centralization in the core banking system and allowing restricted access through net banking channel.

You must be apprehensive about the safety and security of online banking. Nelito’s Internet Banking product has following features to make your banking safe and secure:

  • Internet Banking product is developed on SSL protocol and 128-bit encryption technology to provide a secure channel for data exchange – which keeps your online banking data secure and safe.
  • Customer login is also verified at 2 levels by userid-password combination and PAN Number or Date of Birth authentications.
  • 2 Factor Authentication (2FA) requires you to input OTP (One Time Password) sent only on to your registered mobile number for all key transactions.
  • Your login session gets expired after a certain period in case there is no activity in your logged in session. This secures any unauthorized access to your logged in session.
  • Tracking of wrong OTP and passwork attempts.

Thus your Netbanking is safe, fast and secure, enabling you to perform your banking transaction with total peace of mind .

Range of services and features on internet banking includes:

  • Account Balance of all accounts linked to your customer ID
  • View and Download account statement.
  • Fund transfer through NEFT & RTGS
  • Avail Different Deposit Schemes and Banking Services like insurance, credit cards, demand draft etc.
  • Cheque Status and Stop Payment Request
  • Pay government taxes
  • Pay online your utility bills like Electricity, Telephone, Subscription payments along with Charity and Donation.
  • Recharge your mobile/DTH connection.
  • 24 x 7 Money Transfer through IMPS
  • Set up standing instructions for transfer of fixed amount to be executed at fixed intervals.
  • Various non-financial transactions like cheque book request, profile change, KYC, inquiries 

Suicide effects

Suicide affects all people. Within the past year, about 41,000 individuals died by suicide, 1.3 million adults have attempted suicide, 2.7 million adults have had a plan to attempt suicide and 9.3 million adults have had suicidal thoughts. 

Unfortunately, our society often paints suicide the way they would a prison sentence—a permanent situation that brands an individual. However, suicidal ideation is not a brand or a label, it is a sign that an individual is suffering deeply and must seek treatment. And it is falsehoods like these that can prevent people from getting the help they need to get better.

Debunking the common myths associated with suicide can help society realize the importance of helping others seek treatment and show individuals the importance of addressing their mental health challenges. 

Myth: Suicide only affects individuals with a mental health condition.

Fact: Many individuals with mental illness are not affected by suicidal thoughts and not all people who attempt or die by suicide have mental illness. Relationship problems and other life stressors such as criminal/legal matters, persecution, eviction/loss of home, death of a loved one, a devastating or debilitating illness, trauma, sexual abuse, rejection, and recent or impending crises are also associated with suicidal thoughts and attempts.

Myth: Once an individual is suicidal, he or she will always remain suicidal.

Fact: Active suicidal ideation is often short-term and situation-specific. Studies have shown that approximately 54% of individuals who have died by suicide did not have a diagnosable mental health disorder. And for those with mental illness, the proper treatment can help to reduce symptoms. 

The act of suicide is often an attempt to control deep, painful emotions and thoughts an individual is experiencing. Once these thoughts dissipate, so will the suicidal ideation. While suicidal thoughts can return, they are not permanent. An individual with suicidal thoughts and attempts can live a long, successful life. 

Myth: Most suicides happen suddenly without warning.

Fact: Warning signs—verbally or behaviorally—precede most suicides. Therefore, it’s important to learn and understand the warnings signs associated with suicide. Many individuals who are suicidal may only show warning signs to those closest to them. These loved ones may not recognize what’s going on, which is how it may seem like the suicide was sudden or without warning.

Myth: People who die by suicide are selfish and take the easy way out.

Fact: Typically, people do not die by suicide because they do not want to live—people die by suicide because they want to end their suffering. These individuals are suffering so deeply that they feel helpless and hopeless. Individuals who experience suicidal ideations do not do so by choice. They are not simply, “thinking of themselves,” but rather they are going through a very serious mental health symptom due to either mental illness or a difficult life situation.   

Myth: Talking about suicide will lead to and encourage suicide.

Fact: There is a widespread stigma associated with suicide and as a result, many people are afraid to speak about it. Talking about suicide not only reduces the stigma, but also allows individuals to seek help, rethink their opinions and share their story with others. We all need to talk more about suicide. 

Debunking these common myths about suicide can hopefully allow individuals to look at suicide from a different angle—one of understanding and compassion for an individual who is internally struggling. Maybe they are struggling with a mental illness or maybe they are under extreme pressure and do not have healthy coping skills or a strong support system. 

As a society, we should not be afraid to speak up about suicide, to speak up about mental illness or to seek out treatment for an individual who is in need. Eliminating the stigma starts by understanding why suicide occurs and advocating for mental health awareness within our communities. There are suicide hotlines, mental health support groups, online community resources and many mental health professionals who can help any individual who is struggling with unhealthy thoughts and emotions. 

What Is the Best Time to Post a Blog and How to Test it?

Are you wondering when should you publish blog posts? Do you want to hit that sweet spot where you get the most traffic, social shares, and comments?

If you’ve just written a great blog post and want it to go viral, then publishing time can play an important role.

In this article, we’ll show you what is the best time to post a blog by going through key facts. We’ll also show you how you can test the best time to take your blogs live.

Let’s kick things off with a look at…

Best Time of Day to Post a Blog for More Pageviews

As you start blogging, you’ll have many questions like what time of day should you publish a post. Or which days are best for getting the most traffic.

To answers such queries, different studies have been done where agencies and websites have gone through tons of data.

And among them is a study conducted by Shareaholic in 2011 that shows the best time to publish a blog post is early morning between 7 AM to 1 PM EST on weekdays.

The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts.

Building upon the same point,

shows that 70% of users read blogs in the morning (during the AM hours).

&It makes sense as people starting their day would be going through emails, planning their week, and reading up on the latest news.

That said, people do read blogs throughout the day, so you can publish posts in the later hours as well. Now let’s see which days you should take your blogs live.

Best Days to Publish a Blog Post for Traffic

Along with time, different studies show that posting blogs on certain days can help generate more traffic. And which days are we talking about?

Shareaholic suggested that the best day to post a blog is Monday if you want more pageviews. Similarly, Kissmetrics also says that Monday is the best to publish a post and generate traffic.

What’s the Best Time to Post a Blog for Social Shares?

When it comes to engaging people on social media, you’d want to push your blog post when your users are active.

And to give you an idea of what’s the best day for getting social shares, consider a study by TrackMaven. They analyzed 65,000+ blogs and suggested that blogs published on a Sunday get

A possible reason for this could be that on the weekend’s people have more time to read through your content and then come up with a reply.

So, if you have a topic that wants user opinion or start a conversation, then this is the best time to post a blog.

But what if these times don’t work for your website? How can you find the best publishing day and hour for your content pieces? Let’s find out.

How to Test the Best Time to Post a Blog?

The researches we’ve shown you in our article provide a benchmark but in reality, there’s no best time to publish blogs.

That’s because these studies use their own samples of websites to provide a generalized conclusion. And most of them are very old, going back to 2011.

A better way to find the best time to post a blog is by doing your own testing. By monitoring which days and time you get most visitors and engagement, you’ll know the optimal time of publishing.

And the best tool to help you out is MonsterInsights. It’s the leading WordPress plugin for Google Analytics and makes decision making easy by providing insights about your site’s performance with detailed reports inside your dashboard.

MonsterInsights makes it super easy to set up custom dimensions on your website and start tracking custom data of your choice in Google Analytics.

With the help of its Custom Dimensions Addon, you can exactly see what’s the best time to post a blog. Not only that, you can set up custom tracking of individual authors, post types, category and more.

You can follow our complete guide to custom dimensions in Google Analytics for configuring tracking of best publishing times.

Unemployment-hindrance to development

Unemployment became a never ending war problem in front of our country .But the outbreak of covid19 make this problem more dense. Now along with the problem of unemployment the problem of disguised employment is in front of us. Unemployment means the numbers of individuals in the state are finding jobs for which they are fit, and they are willing to, but not getting that. Or simply a person is willing for a paid job or searching for one. It is a curse to society and decreases the economic growth of the country. The particular age group of unemployment is adults. The main reason for unemployment is the rapidly increasing population is one of the most affecting factors of unemployment. Slow economic growth, industrial growth is also the main reason for unemployment.
Unemployment leads to an increase in poverty and sets back the economic growth of the country. The women’s unemployment rate is higher in rural areas than in urban sectors of the country. Unemployment also misguides or makes our youth helpless to do criminal activities. The migration of people from rural to urban areas for the search of the job also affects it. As the demand for jobs is high and the number of posts is less. Unemployment is also a reason for our youth is getting addicted to drugs. Due to lack of a job, they get addicted to drugs, alcohol, and may even get into criminal activities. The government, as well as the society or we, should focus on population control and make people aware of its ill effects, long-time advantages, and ways to control which help the government to provide jobs to needy ones if there are some limited members.
Agriculture is the backbone of our economy. Agriculture in India is not developed enough to accommodate all the unemployed youth. Our agriculture is still dependent on old and traditional ways of farming. And our education should also be upgraded as it mainly focuses on practical aspects of learning, should offer the vocational course and with that indirectly it will give the job to teachers.

Mob lynching-to what extent correct?

Mob Lynching is an open punishment applied by a gather that does not have the authority to do so. Most times, lynching occurs when a group believes that a person has committed a crime, even if it has not been trialed or convicted. lynching’s practice may include public hangings, tar, and feathering, or other forms of extreme punishment or execution performed in public. Lynching differs from uncommon types of punishment because the public performs it outside the legal system. This is often handled by a group of people. Lynching is a mob justice in which ordinary people come together to terrorize or punish someone they think violates a legal, moral, and social standard. Today in our society cases of mob-lynching occur in the name of homecoming, love jihad, cow protection, and self-defense camps, the longstanding issues of communalism against the community are being expressed now as violence. The crowd is making a target of people .also many cases recorder where There is an attempt to provoke communities suffering from such attacks. 

The instant “justice” of the crowd also reveals the breaking of people’s confidence in law and order. mass lynching cases are mainly caused by the spread of rumors, suspicions, or religious beliefs. If we understand the events in what order they happened then, we may consider that some were the consequences of caste-based horrors, some were because of religious beliefs, and the rest was because of false news or rumors.

No doubt we should respect religious beliefs, but what if few people kill a person based on suspicion or suspicion? But the main question is that too what extend it is justified to take law in the hands. And to do injustice with someone in the name of the justice. Now need of the time is that government itself investigate the matter and give punishment to those who are culprit.

 

Evil corruption

Corruption refers to a form of criminal activity or dishonesty. It refers to an evil act by an individual or a group. It includes activities like bribery or embezzlement. Most people in positions of authority are susceptible to Corruption. Corruption certainly reflects greedy and selfish behavior. Bribery is the most common method of Corruption which involves improper use of favors and gifts in exchange for personal gain. the favors include money, gifts, company shares, sexual favors, employment, entertainment, and political benefits. Also, the personal gain can be – giving preferential treatment and overlooking crime.

One important way of preventing Corruption is to give a better salary in a government job. Many government employees receive pretty low salaries. so they resort to bribery to meet their expenses. So, government employees should receive higher salaries. , high salaries would reduce their motivation and resolve to engage in bribery. By Increasing the number of workers we can curb Corruption. In many government offices, the workload is very high. This provides an opportunity to slow down the work of government employees. Consequently, these employees then indulge in bribery in return for faster delivery of work. Hence, this opportunity to bribe can be removed by bringing in more employees in government offices.

Strong laws are very important for stopping Corruption. strict punishments need to be meted out to guilty individuals. Furthermore, there should be an efficient and quick implementation of strict laws. Applying cameras in workplaces is an excellent way to prevent corruption. Above all, many individuals would refrain from indulging in Corruption due to fear of being caught. Furthermore, these individuals would have otherwise engaged in Corruption. Furthermore, the politician supports them due to the benefits they receive. Corruption is a great evil in society. This evil should be quickly eliminated from society. 

Prominence of education

Education is the act of discovering things around us. And so the prominence of the education in a person life. To discover the real meaning of life. We need to educate not ourselves but our environment also. Education helps us to easily recognize and deal with any difficulty and makes balance throughout the whole life in every aspect. Education is the first and foremost right of every human being. And therefore we have the right to education in our constitution. Without education we are incomplete and our lives are useless. Education helps us to set a goal and go ahead by working on that throughout life. It improves our knowledge, skill, confidence level, and personality. It empowers us intellectually to interact with others in our life. Education brings maturity and teaches us to live in a society with changing environment. For adaptability, education is a must. It is the way to social development, economic growth, and technological development. For being a proper social person we need to educate ourselves.

Education plays a great role in everyone’s life by building personality, improving knowledge and skill, and providing a feeling of well-being for a person. Education has been divided into three categories in our country as Primary education, Secondary education, and Higher Secondary education. It develops our analytical skills, character, and overall personality. Education plays a pivotal role in nourishing his present and future by ensuring aim of the life. 

Every child must to go school at his/her appropriate age as everyone has equal rights to education from birth. The growth and development of any country depend on the quality of the education system set for young ones in schools and colleges. However, the education system in every area of the country is not the same so the proper growth and development of the people and society vary according to the weak and strong education system of the particular region. The future of our country is the youth and the more our youth will learn more advanced our nation will become.

Agony of covid19

COVID has not only affected us by entering our bodies but the agony of Losing family members, jobs, income, a completely disrupted education system, and constant fear of what next have severely damaged the peace of people. Even doctors, nurses are under the agony of constant threat and tremendous work pressure. Oxygen plants are being constructed and vaccines are being produced, however, what the mind has been going through cannot be cured by steroids or vaccines.

These are some of the thoughts that haunt many of us who are infected or have lost people close to us due to COVID. Whenever we surf the internet through information pieces or even when we watch the news, we see they offer COVID helpline numbers, hospital details, and other valuable information on how to tackle COVID. In the same way, we can have a COVID Mental Health support helpline, wherein people can interact with therapists or more precisely connect to somebody who can listen and feel empathetically.

At this point advice like yoga, meditation, or “keep yourself engaged” does not work. There has to be sharing, there has to be handholding throughout the process of recovery. To heal completely from COVID or COVID implications the mind needs to be healed as well and we all have to pay attention to this

Mental Sickness

Covid-19 has shaken the entire world. Even though Major Pharma companies have developed vaccines intending to end the pandemic. we are still struggling to find an end to this pandemic. One of the issues that India faces is the delay in immunizing the population again Covid-19. The delay is partly due to overpopulation. And If the vaccines are not effective against the new variant, it needs to be redesigned to combat the new variant, prolonging the pandemic.

Due to covid, our country has to suffer Major economies struggle to cope with the health care burden as millions of infected people need hospitalization for several days, depending on the severity of the disease.

No one knows when lockdown will be enforced again to control the situation. Many are losing their families and not allowed to attend the final rites due to strict quarantine and lockdown measures. Along with these major problems This disease has seriously created mental health issues, and it may take years to recover from such mental health conditions. Governments have to set up a separate budget to manage increasing mental health issues. The freedom to move around has now been crippled by Covid-19, and most people in lockdown are confined in a small space, limiting them to have face-to-face interactions with their dear ones and friends. It has affected people from all walks of life and has led to mental health issues. It is hard to find a common solution to all as mental health issues differ from person to person. Students are the worst affected community as Many schools and colleges have resorted to online teaching, which isn’t as good as a regular session. 

The digital screen has now become our portal to communicate with the outside world. Many children have lost their parents in this second wave in India and have become orphans since then. There were several appeals to the Government of India requesting to support the children who have lost their parents/guardians/adopted parents. In such a drastic situation people are feeling alone. The best thing to overcome negative thoughts is by performing regular meditation and yoga, listen to music, news, recall sweet memories, watch favorite movies, plays, and read books. Only by overcoming our negative thoughts we can overcome mental sickeness.

Coca Cola controversy

As Cristiano Ronaldo snubbed Coca-Cola at the press conference ahead of Portugal’s Euro 2020 opener, the move had a spiralling effect all across the football fraternity. The move also coincided with the share prices of Coca-Cola dropping down, wiping off about USD 4 billion from their brand value. However, industry experts don’t feel the two incidents were related.

Highlights

  • Cristiano Ronaldo’s Coca-Cola snub at a Euro 2020 news conference has been a huge topic of discussion
  • The move also coincided with the brand value of Coke sinking by USD 4 billion
  • A market expert, however, has brushed aside any connection between the two

Ronaldo wasn’t pleased seeing Coca-Cola bottles placed on the table as he arrived to attend the press conference with Portugal manager Fernando Santos on the eve of the Hungary match. He put the Coke bottles aside and picked up a water bottle saying ‘Agua’, asking people to drink water over soft drinks.

While the move was to promote a healthier lifestyle, the fact that Coca-Cola is an official sponsor of Euro 2020, is bound to leave both the beverage brand and UEFA a little disappointed.

“Coke and UEFA will both be fuming,” sports marketing expert Tim Crow, who worked as an advisor to the beverage-maker for 20 years, was quoted as saying by The Athletic. “The fact is there’s an agreement between them, which all the FAs and players sign up to, and one of the contractual agreements is going to press conferences where you’re surrounded by the sponsors’ branding.”

It’s certainly not ideal that one of the most famous and most followed athletes on the planet makes a gesture like that. The sports marketing community will have raised more than an eyebrow in Ronaldo doing that,” he added.

A day after the incident, reports of Ronaldo’s move hurting Coca-Cola’s stock prices and brand value surfaced but Crow has dismissed any co-relation between the two incidents. Branding it as ‘complete nonsense’, Crow said that the investors in the United States of America are not impacted by what happens in a European football match’s press conference.

American investors are not driven by what happens in a press conference ahead of a European football match. It doesn’t work like that. Tonnes of stocks went down for several reasons but the two things are not related. There are a billion servings of Coke every day. I think they’ll be OK,” he said.

CRYPTO TODAY

Cryptocurrency prices continue to be in the red on June 21. The global cryptocurrency market cap is $1.48 trillion, a 0.44 percent decrease over the last day. The total crypto market volume over the last 24 hours is $80.63 billion, which makes a 15.58 percent increase. The volume of all stable coins is now $64.06 billion – 79.44 percent of the total crypto market 24-hour volume. Bitcoin’s price is currently $35,535.03 and its dominance is currently 44.89 percent, an increase of 0.27 percent over the day.

Why unemployment occurs?

Being 2nd in terms of the population can seem a curse to our country especially in terms of employment. The competition that youngsters face these days is because of this population. Even those who get a job didn’t get the desired salary. Most employees are not paid in proportion to the work that we put in. What’s more, this is not a new problem or one that has been created by a single government. In our country, low monthly incomes are a norm – across all states, and as a consequence, wage inequality remains high. Wage growth significantly trails economic growth in the country. The sluggish growth of our GDP has led to a rise in inequality and widened the economic divide between rural and urban India.

The sad part is that India’s unemployed are mostly the higher educated and the young. And those who have jobs are not satisfied enough. If you believe that only a few people at the top are getting huge paychecks, think again. Because data suggest that we aren’t creating too many high-paying jobs either. And even though labor productivity has risen in India, growth in remuneration has remained slow. The sad part is statistic, graphs of unemployment are still the same. The new jobs and opportunities are nothing in front of our population. This problem needs to review and can be to some extent need to be solved through bargaining power. Skilling, sometimes, multi-skilling at all levels is the most effective way to fight the wage crisis and the coming job crisis -the crucial designation before talent can be matched with demand. If the skilling exception isn’t corrected, job seekers will end up in the bad job trap. Skills produce productivity, and productivity brings with it higher pay.

The problem is that the business power of workers in India is low and getting more worse. Wage changes are also a result of changes in the way of production. Throughout the last few years, production has become more capital intensive or less dependent on labor in nearly every manufacturing industry in the organized and unorganized sectors. This is true, if to a lesser extent, for agriculture and services as well. While technical know-how and increased use of machinery is a change that needs to be welcomed since it translates to increased productivity, in labor surplus economies like India, the enhanced productivity does not automatically translate to higher wages for employees. Therefore need of the time is to cope up with the desired need of the institutes and became more high tech by learning more digital skills.

Pandemic, Placement, and Future of young generation.

Covid19 binds us to our shelters, and study remains restricted to computer screens. In one way or another way, covid19 does impact the life of the people. So to the final year students. Due to covid19 outbreak and lockdown, many students did not receive their job letters those who received them faced delaying joining dates even after getting hired. some students did not get a call back from the employer regarding their status of employment. Along with elders, students were hoping too for things to get back to normal But the second wave of the virus crushed all the hopes of the students. Students will have to set in the new normal of digitization.


Firms have changed their hiring process also from full-time to unpaid or stipend-based internships, to cut costs. Companies are even reducing the number of hiring employees and are also offering comparatively lower compensation packages. Only a few companies have joined so far for placement in the but only with minimal vacancies. besides affecting the health sector, Covid19 has also posed major setbacks for small businesses and it’s going to affect freshers.

Marginal or no placements have hugely affected students. There’s a persistent fear of remaining unemployed even after college ends. Sadly, the institutions no longer take the responsibility of getting their students placed and ensuring their economic and financial safety. Also, there’s a lack of strategy behind planning placement drives. Government should interrupt to negotiate between the colleges and companies for the interest of the students.. The government has to put in extra effort to ensure that unemployment levels among the youth do not increase further. A lot of people lost their jobs during the pandemic. Now, the challenge in front of freshers is to compete with those who are experienced enough but unemployed. Our state should look into this matter and try to create job opportunities for the youth so that the number of unemployed population could be declined.

The ruthless approach of private institutes.

Right to education a right that is just on the paper. The pandemic situation makes access to education more challenging. The expensive fees of institutes, colleges, and tuition teachers along with the cost of digital gadgets. Make it a dream for the unprivileged child. Along with expensive gadgets, the additional cost of the internet is a matter of concern. This all thing make together cost of education very expensive. That is not affordable for all. The Pandemic hit makes our environment full of grief. Many lost their loved ones as well as earning hands. The question is in that situation how an innocent child pays for the education expenses. the answer is simple. The unprivileged child eventually drops out of school. People have to deal with financial pressure and subsequent anxiety. The pandemic has financially impacted the Indian middle and upper-middle class. Also many lost their jobs during the covid19 hit. The savings are diverted towards the needs. The reduction in earnings with the additional monthly cost of electricity, rent, and other bills make education cost impracticable.

Even during this time that certain private colleges are charging mercilessly an expensive amount of fees. This has put enormous pressure on families that sometimes have only one earning member per family. OR those who lost only earning members of the family. They have continued with their regular scheme of fees without issuing even the slightest bit of deduction. Even the government is not supporting the pitty family;
Even though government gives the judgment that Colleges should not charge more than the students’ tuition fees because they practically have online-only classes. Many students think it is not justified to charge students for the facilities they are no costs such as the library, sports grounds, canteen, etc. Some colleges have given ridiculous explanations about electricity bills, infrastructural cost and maintenance fees. But on the ground private institution didn’t care about this judgment and continue to charge whole fees from the students.
The colleges even ruthlessly pressuring the students and the parents to pay the semester fees on time, which would result in serious consequences if not paid. Private colleges are still looking at their profit margin even during a pandemic. The second wave hit more badly than the first wave. half of the population is covid positive. and admitted to the hospital looking for the medicine, oxygen cylinder, and ICU wards. The grief situation as well as the financial expense in the medical treatment. Given the scarcity of beds, private hospitals are charging a huge amount to the patients’ families. They have no option but to comply. The medical expenses are an additional burden that they have to bear. The bills keep adding and resulted in borrowing .and then never adding a circle of depth began. In such a sad situation how can a student pay his fees?

The students not only have to give compulsory examinations but they also have to pay with the financial expenses. Owing to this expense, students in the middle and lower strata of society are thinking to drop out the college. They are taking up whatever odd jobs they can get with little pay to support their family. Many of them had plans to pursue degrees post-graduation, but they have no option but to give up given the circumstances. In certain families with more than two children, it is becoming an increasing burden for the earning member to keep up with the rising expenses.

Lack of income source, lack of money, and diversion of savings towards basic needs as well as medical expenditures are some of the reasons stated by students facing such a crisis. Even authorities are not assisting the common people. Government is silent on this issue. That’s the reason many students give theatre life as being hopeless by committing suicide. Students want the college to either waive off the fees or provide them with some aid or assistance. The absolute lack of understanding for students has been reflected by these colleges. The mental fatigue and pain caused by this constant pressure are harmful to the well-being of students and parents as well.
It is unfair on the part of private colleges to seek their profits during the pandemic situation. Instead of charging such a high amount, they should either waive it off for students going through a financial crisis or charge them just the tuition fee. The students are already facing mental pressure and anxiety. There is a lack of accessibility to online education existing already. Some have had to purchase laptops, good mobile sets, and costly data packs to attend classes. To assume that everyone’s financial condition will remain unaffected because they belong to a privileged background is wrong and fallacious.
Some colleges are giving excuses that they have to pay to there teachers. Therefore they have to ask for money. But it is not convincing enough for the students who have time and again asked for a breakup of the fee structure. The students are helpless at this point. Even after approaching multiple authorities, they have not received a helpful solution. We can help these needy students through our small contribution. We common people should assist those who are in need.

Child Labor and the miserable fate of unprivileged children.

Youth is the future of the country. if this statement is true. Then why our country is not able to eradicate the sin of child labor? we encounter the term child labor every time. and take it very casually. That’s the reason it still prevails within our society. we can find children doing work in 

Every city, lane, and corner of society. We have been taught since our childhood that child labor is wrong. the future is in the hand of the young fellow who is making their livelihoods in factories, big industries, and local vendors and shops working endlessly.

Why this young fellow has to deprived of their education? why their childhood is stolen from them? why do they bear to do the work from such a young age? While other children are enjoying their childhood.Why some unprivileged kids have to work with heavy machinery and weapons under a huge risk to their health, just to earn a two-figure income to afford a single meal. children have to resort to working and earning, instead of learning. who is responsible for their worst situation? The ones who should be earning are the young and unemployed youth, who are sitting at home without any scope for jobs. who will take responsibility for them? The need of the hour is to provide these children education They are the future of India, and they deserve an education.

Child labor means exploitation of children through any work that deprives them of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially, or morally harmful.  The practice of child labor is a crime ad people employing it people are the biggest criminals of Indian society. Another reason why child labor is wrong is that by making a child work, we are decreasing the quality of our education system and spoiling the innocent life of that child.

These children are suffering in the dark world of mental and physical pressure. by allowing these children to work in our houses and societies, as by employing them we are spoiling their future and career.

child labor is the evil part of society and needs to be eliminated. 

By taking the labor of children we are spoiling the life of an innocent child for their cheap labor and our selfish motives. If we want to maintain the quality of the education system, we have to educate children, especially those from rural areas who are deprived of education, basic amenities, and other advancement opportunities.

For the progress of society and our economy, this evil practice needs to be removed. so that our economy will be balanced so flawlessly that there will be no cases of poverty and child labor in the upcoming years. We should not forget that child labor arises from poverty, so we need to eradicate their poverty level through the power of education leading them towards their career goals.

The lack of knowledge and skill leads to child labor. Therefore the need for time is to increase the accessibility of education to everyone. we need to start moe initiatives like mid-day meal. to increase the reach of students to education.

Digital Disparity.

Covid19 expanded the digital divide. And shows the disparities within the society between the rural and urban, rich and poor. Lockdown compelled the shift to the virtual model. some of the students managed to receive an education without any obstacles. but many unprivileged students have been deprived of it. resulted in drop out of college and institutes due to the financial crisis of lockdown. Before the pandemic differences prevail in access to education but corona widened the gap. Rural areas have severe internet connectivity problems but Half of India’s population is living in rural parts of the country.

India is the second-largest populated country in the world. But it is a developing country. to maintain education for all during the lockdown when the schools are shut is quite challenging. the digital divide between the government and private institutes can be witnessed. Virtual learning wasn’t much challenging for private school students. Unlike the students of the government schools, who didn’t have access to the digital equipment. the Unprivileged children can’t afford access to quality internet and gadgets. Thus being deprived of education. The right to education is meaningless in the covid scenario. The government needs to bridge the digital divide to ensure students’ education. Some students are ahead of others. As many students drop out of school due to financial problems.

 Access to the internet on their mobile phones is a matter of concern as well. The need of the time is to provide digital infrastructure and tools access to unprivileged ones to access online classes. The digital divide has led to incidences of student suicides. many students committed suicide after drop out. Even in urban areas, disparities prevail. those living in slumps and downtrodden areas can’t afford education.

The government needs to focus on technology and extending the vision of digital India.

Those who have access to education face many hurdles such as in assembling notes, in paying attention due to bad network coverage. Getting time to do self-study is also difficult. preparation of online tests is another problem. seeking notes from some of the online sources is also difficult because some websites charge for the subscription which is not possible for everyone. students have to sit in front of the computer screen for many hours and Practical knowledge is not possible during the pandemic because it is hard for the students to perform practical virtually. even for teachers, it is difficult to prepare presentations for the students. 

pandemic hit increases our dependence on technology. The focus had always been on practical knowledge and skills. we are being actively tested for our knowledge without any proper structure of assessment. Most importantly, not all teachers are not good at technical stuff to manage classes or material distribution.

. COVID-19 also raised prominent questions about the need, significance, and value of virtual learning platforms. The majority of the students have been affected negatively and therefore the government should come up with such education policies that would benefit all the students. Common people also need to volunteer to lead a hand to needy people.

The complex paradigm of streams.

“Now what?”This question every student encounter in life after completing school. A career plan is the most significant and difficult question of life. Our whole life depends on this small question. Sometimes we choose our path and sometimes our society decides for us. 

The question  “What do I want to do in life?” is hard to answer.

It is tough for a school student to find their path at such a young age, because of the complicated model of ‘streams’. Studying science means you are limited to the medical and the engineering line. Studying commerce means being captured in chartered accountancy, banking, and finance and learning humanities imply that I must choose to become a lawyer or journalist.

The problem is the high competition within society The tragic fact is that we can never come back from this model of education, studies, and streams. we don’t have the right to choose subjects that are a combination of different streams. The reason streams are a challenge for us is that they directly affect our careers. Choosing a career is choosing life. As a career is related to financial independence. The question became more significant. every parent expects from there child to pursue a career that has the reputation, high earning prospect, and quite popular in society. Boys, in particular, are supposed to choose a career that can support their families financially one day. Today passion and happiness don’t matter when it comes to a career. The thing that matters for society is the reputation of the career. For society, boys should not go for teaching jobs, fashion designing and cooking are something that society doesn’t consider ideal jobs. some jobs are called ‘feminine jobs’ not meant for boys. Like cooking is related to females. Some jobs get undermined like fashion designing is compared to tailoring.

Students’ choices are also impacted badly by the stereotypes and repercussions. and they have to choose paths unwillingly as per society’s concern. Even though we are heading towards an impartial society, such differences prevail in our society. The ‘pay scale’ affects the choice of career. Women are still paid less and the gender pay gap continues to widen. 

Lack of awareness of new opportunities is a major challenge that school students face. We are not aware of the options beyond the ‘visible careers’. Visible careers are those careers that we see in everyday life, such as doctors, teachers, engineers, journalists, politicians, and businessmen. We lack knowledge about other options we have. There is a world beyond these visible careers: such as being a therapist, an urban planner, a singer, a beautician, a blogger.

so many jobs are available now because of the internet. such jobs can provide a great opportunity to the newcomer. Like social media marketing, a YouTuber, a blogger, a digital marketer. But the problem is students don’t have access to and knowledge of this career.

 Your career should be based on your strengths. The best choice of career comes from one’s passions and hobbies. Your career should inspire you and be the reason for your existence. It is you who can decide your career, not others. and being yourself and the following passion makes you happier.

Traditional education system how much effective?

Covid Pandemic left many Indians unemployed. While unemployment has always been a cause of attention for India. But mandatory experience and training made it more worse and challenging. the lack of practical skills holds us back. The recent unemployment numbers among educated youth show the drawback of India’s faulty education system and the lack of the right learning opportunities for young professionals.

 The government of India wanted to create a workforce of skilled professionals but the coronavirus pandemic made the situation drastic and critical. There was a time when a degree could help a person getting a desired job. But with more competition., a degree is not sufficient itself. The biggest issue is practical knowledge with theoretical knowledge. Classroom learning is more focused on theory. When students step into the professional world, they find themselves not capable enough to handle the work because of the drawbacks of our education system. Our country has educated unemployed people. Shows the inadequacies in our education system.

companies want educated fellows with practical skills. That our education system is unable to give. Because it is limited to academics. Youth lack new-age skills that companies need from their employees. With limited online and offline courses for industry-specific training such as engineering, IT, etc., Most young professionals lack confidence while dealing with problems at their workplace. Moreover, since schools, colleges and universities are following the traditional system of education. it acts as a hurdle when professionals come to face real-life circumstances.

Students need to develop new skills. So that student can learn something above education and makes students ready to be professionals. India has the potential to be a preferred destination for global sourcing. Skill development can bring this to reality by instilling more confidence in young professionals. As their skill increases their employability will increase, and ultimately lead to the nation’s financial growth.

The government needs to assist India’s workforce informally trained. With immediate competition, we need to adopt better strategies too. we need to improve standards of education and adopt newer methods. The higher the standards of training and skill development, the better our workforce can be. The country National Skill Development Corporation (NSDC) can also contribute to solving the problem by creating more awareness and come up with suitable programs that can help professionals.

Transformation can only come with the government. The education system, industries, and students collectively understand and recognized the significance of skill improvement.

A new version of Censorship.

 As per the Ministry of Electronics & Information Technology (MEITy), social media platforms like Facebook, WhatsApp, Twitter, and Instagram have to follow the new Guidelines of government failing which can lead to a ban. guidelines were issued in February 2021, and social media platforms had around 3 months to acquire these guidelines. The companies are yet to respond to the Intermediary Guidelines. The decision taken due to the fake headlines do nothing but spread fear among people. 

According to the constitution, India is a democracy at least on pen and paper. However, certain powerful people in the Central Government, to strengthen power, are now trying to silence free speech on social media. Free speech is a right granted to all human beings globally. The Universal Declaration of Human Rights (UDHR) recognizes it as a fundamental right. India happens to be one having this right. This means, Indian citizens should have access to this right, and it’s the government’s responsibility to see that this right is being protected.

Yet, these powerful individuals within the Central Government, have time and again gone to unbelievable measures to control this right. 

. The disappointed young people of today turn to social media to express their objections about everything they found mistaken or unsuitable. Be it a person of any class, culture, community, and religion. everyone turns to the internet. And the only way to check these critics would be by introducing “Agreement Officers”.That is exactly what the government has done through its intermediary guidelines to check who’s saying what on the internet.

If this guideline came into being. There exists no mechanism for the common mass to raise their voices. The only time when the masses get to raise their voice is during the elections. But then again, it’s the media that controls the elections these days. Unfortunately, reporting is done in such a way that we’re persuaded in support of a particular political party. This plan, if achieved, will badly affect the very foundation of our democracy.

Criticism makes democracy strong. But these guidelines go against it.

Maybe government believes that criticism isn’t important anymore and hence has concluded that the internet should be controlled. It’s dishonest of this country to say that other countries are trying to crush free speech.

The government needs to come into a discussion with the social media companies and the common people. But the government didn’t give a single thought to it. It is nothing but censorship in disguise.

live-In Relationships Illegal or not?

Denial of granting protection to a couple who are in a live-in relationship only because it is socially and morally unacceptable. is it justified on the part of Punjab and Haryana High Court? The boy and the girl had been in a living relationship that goes against the girl’s parents will.

The couple asked for protection from the court for their life and liberty after being frightened by their families. Unfortunately, they were denied protection. the denial of their right under Article 21, in this case, is inappropriate. The judgment by the court seizes their identity as per Article 21 as well as the right to “life or liberty”.Article 21 declares that every individual has the right to their life or personal liberty. Therefore to secure their right the couple moved before the Punjab and Haryana High Court for the protection under Article 21, which is dismissed by the court on the ground of social and moral unacceptability. while rejecting the petition, the high court interpreted that the term “person” means those who are recognized by law as being capable of having legal rights and being bound by legal duties, not a couple. After getting married, a man and woman are considered capable of having legal rights and duties known as rights in the institution of marriage. But only when the marriage has been done as per their respective marriage laws in force in India.

The denial of the right to life and liberty is completely inappropriate in the law. Since no law in India criminalizes pre-marriage, it would be more like legislation by the judiciary to hold pre-marriage illegal based on social morals. There is no force of law in an opinion that has been embraced by the conservative majoritarian masses of India who find it illegitimate. The decision rendered by the Punjab and Haryana High court erred in ascertaining the aforesaid point. In place of assistance, the couple became the subject of discrimination held by the conservative majoritarian masses.

Why Asbestos removal is vital ?

Asbestos is a natural mineral constituted of soft and flexible fibers that are resistant to heat, electricity, and corrosion. These characteristics make the mineral valuable, but also make its exposure highly toxic. Asbestos removal is indispensable because it causes severe health problems such as cancer. Also some fatal issues, including asbestosis, mesothelioma. The most critical part of it is that some don’t reveal immediately but remain in your system for a longer period, sometimes years later. If high levels of asbestos exist in the house then its inhaling can lead to severe health problems such as mesothelioma, a form of lung cancer that can cause respiratory problems, ranging from a simple cough, allergies, and pneumonia. If you breathe asbestos fibers, this can get trapped in your lungs and can damage your lungs very severely if not removed properly. It may not even be possible to breathe because it will make you cough. The dust is terrible too because it can enter your lungs and get trapped in them. Some cases have shown that asbestos particles can go up to the lungs.

Even if someone does not get lung cancer due to their exposure to it, they will still experience many other health hazards. Direct contact with asbestos materials can easily penetrate your skin or you could suffer from skin irritation. Asbestos is not easily noticeable, but it may be everywhere. A toxin that’s slowly wreaking havoc on your health. accompanying health problems, it can decrease your property value also. Chances are you could lose a potential buyer if asbestos is not properly removed from your house. Asbestos Poses Environmental Dangers as its materials are not easily separable and fibers are microscopic. its removal requires special equipment. With the smallest cracks or gaps in your walls or floors, you can easily be exposed to high quantities of asbestos. That makes quick treatment of asbestos even more indispensable.

importance of internship and training.

In today’s digital era, competitiveness rise seriously. To be effective as an employee we need practical assistance and training. The practical experience and training not only help us to be productive but helps in magnifying our skills. Every time we learn a new skill it added to our personality development. Now companies are looking for a well-groomed personality. Internships are good means to enhance our knowledge, skills and to learn something effectively and practically. For the right utilization of the spare time, Internships are good means. Also, it is added to our resume and curriculum vitae. which increases the possibilities of selection during the placement. Internship and training are of different varieties. Some are in the workplace and some are work from home. Both means are useful in their way. Through the workplace internship, you can get practical experience and more chances of interaction with new people. Possibly you will find a great mentor in that way for your career guidance. And through work from home, you can save your time and devote it to learning something else. Every year, Government invests a big chunk in the training of the students. Because training increases the productivity of human capital. That will help in the long run students. For professional courses such as business and management. It is advisable to have prior experience. So that you became proficient enough to answer the practical solution of the problems. When you involve in training and internship you learn how to manage the work at the basic level. That will enhance your problem-solving and analytical skills.

Even our finance minister Nirmala Sitaram begin her work being a salesgirl. Ambani the leading and renounced groups come into existence after continuous years of hard work. Most intellectuals and psychologists recommend students to go for the internship because it will increase their knowledge, confidence to face the problem during work. Just as the college experience helps in dealing with the office environment. Similarly, internships help the student to identify the problems that they can deal with during work, with the identification of problem. students can look for the possible solution at the bottom level. Such experience helps students in the long run. So students should look for the internship. A career such as marketing, business, management is something that can be handled only when you exercise them on daily basis. So internship helps you in getting practical knowledge. In addition to it, things like content writing can be learned only by practice. For the practice, you can opt the internship. That will invest your time properly that you can waste here and there in other activities. Especially during summer vacations, you can utilize your time through involving in any internship.

Research shows that those students who indulge in internships are more productive and good at problem-solving than those who are much in academics. Academic knowledge is vital to understand the problem But if you want solutions, you should go for the practical experience that only training and internship can give you. In fact placement cells in the colleges also look for students who have practical experience. During the internship, you will learn some vital skills as well like confidence and body language. Internships and training also make your financial security. Some internship provides stipend also for the work. Also, expertise in work during the internship can lead you to get a permanent job. As some agencies provide regular or permanent jobs to their best employers during the work. Many students receive jobs while doing the internship. Especially look at the intens for hire. Therefore internship and training have a significant place in a student’s life. Even Doctors and Engineers have to go through technical training before beginning their work.

mental illness during pandemic

Mental Illness during Pandemic.
Covid19 pandemic hit the masses most severely mentally. The trauma from looking for the medicine, hospital beds to dealing with the mass of dead bodies, from being left jobless to mass migration and suffering. These all circumstances severely impacted our mental state. A tremendous number of people have lost their dear ones. And some are fighting for their life. While their loved ones and family are busy in the constant search of medicines and oxygen cylinders. Those who are safe are also suffering from mental illness by looking at their environment. Full of grief, devastation. This time is very hard. And financial crisis makes this problem. So many families especially of the lower class. Left without money and aid. Those who earn daily and labor are struggling a lot. These financial bottlenecks resulted in mental illness. Especially those students who are handling the digital divide. Faces stress and mental illness. All students couldn’t afford online education due to a lack of digital gadgets. That acts as a hindrance to the growth and education of unprivileged students. The cost of academic education and institution creates a financial burden for the students and the family. some can deal with it. But those who couldn’t eventually end up dropping out there college and institute. That leads to mental stress among the students. Recently, the cases of suicide by students increase manifold. That shows how mentally covid have impacted the students. Therefore cases of suicides are reported manifold. Students who are privilege enough. Also facing mental trauma. Online education also created an additional problem, technical glitches, electricity problems, access to devices, are major problems related to online education. That cause mental stress, headache as well as eyesight problems. This problem can be overcome through everyone’s participation. All need to contribute. By providing financial aid to the needy. And by including in the conversation as much as possible with our friends and family in this hard time. Chatting with each other acts as a medicine to cure the ailment of mental stress.

Students misery

The covid pandemic not only impacted adults but students also. At one place the children lost their childhood and on the other hand, students are concerned about their career, future that seem bleak to them due to covid devastating impact on the economy.

 one of the most significant reasons is finance and the need for funds. Students are concerned because the global pandemic has created havoc in the employment sector. This resulted in many job losses in the informal sector. As the country is closed so those earning money daily and business have to suffer. The question of school, college, and tuition fees is another issue. This, in turn, has been magnified in the lives of the students and the youth of the country. The financial crisis within the family has bothered almost the majority of the population, especially the students.

The very first concern is the digital divide. Accessibility of digital gadgets especially among the lower economic classes. Eventually, which means withdrawing from school to some students. Being already distorted by financial emergencies, the necessity of digital devices acts as a hindrance in the way of student learning. leading to many students dropping out from formal courses and institutes. increasingly pitted against the highly competitive labor market with most being trapped in the vicious cycle of underpaid labor or disguised unemployment.

The government too is not in a position to solve this problem of digital devices because of treatment and aid expenses.

this economic crisis has an unfortunate effect on the mind of the students. The financial dependence on the family, often severe, mostly reduces them as isolated victims. It also hinders the access to academic opportunities of the student. . Many family members getting affected and the huge expense occurs on treatment, amidst the acute scarcity of oxygen cylinders and other medical pieces of equipment.

The students are facing the problem of academic costs at the same time when a lump sum amount is required for admission failing which the seat might get canceled.

Further, the debt trap will lead to a greater burden in the future for repayment with interest, leading to more psychological suffering. The hostility between maintaining academic costs as well as fending for health expenditure has had severe effects on the young minds, putting their future and aspirations at stake. In this situation, a and well-planned approach is needed to address the issue of financial crisis which can be aided by the government. 

Is it a Happy New Year?

The Year 2021, this year seems like giant waves of oceans going down and down. Our country gets badly downtrodden due to the social, political, and economic issues that continue to prevail, due to an invisible enemy in the form of the deadly virus.

This virus shows no mercy to anyone doesn’t matter which class, culture, and religion person belongs to; it spares no one. As the cases went up, so did the false WhatsApp forwards, chaos, panic-buying, and fear among people. The increased cases and dilemma is frightful people. As people taking hurt over their mental health, too.

From the news of unknown viruses to fearing even a slight increase in body temperature, to look for medicines and oxygen cylinders, people have experienced it all. In the beginning. To ‘deal with a spontaneous and devastating situation the Indian government announced an out-and-out 40-day lockdown. Everything came to a standstill—except divisive journalism and discrimination.

While most people don’t have the privilege and luxury to stay home, quarantine isn’t a blessing for many. it lead rise in mental illness since the coronavirus outbreak. The level of stress and anxiety has heightened.

The apprehension about job security, draining of savings, or unavailability of basic things for survival, ambiguity. People who were already suffering from mental illnesses looked upon engaging themselves in outdoor activities and meeting their dear ones as the only coping mechanism. Now they have no option but to dive into the same misery they were battling. along with that crimes such as theft, murder, extortion, molestation, etc., are increasing at an unpredicted rate

COVID-19 is just not another death-dealing health hazard. It has more profound implications that society would have to bear post lockdown too.

Enlightenment as a mass betrayal

The radio, newspaper, and TV. All are mediums of communication. They all were invented to enlighten human beings. Every creation has its purpose So they have. It’s true that for daily information we depend on this medium but does this products assisting us. Or it’s just deception. The reality is they are a tool in hands of cooperation to earn profit. And increase their business. Providing information is just a business. we get only that much information that cooperates giants want. As half of the media is dominated by politicians and giant cooperates. That influences their credibility. Hard to believe but this is a bitter truth. this invention acts like a tool in those hand who have money. consumerism is created intentionally through media in the form of advertisement. Advertisement creates a desire in human beings. This desire resulted in more consumption thus adding profit to the big giants. That shows how people are betrayed. Today content is created in such a way that doesn’t make a person intellectual. But merely a passive consumer.
In this gamble and deception, along with corporate giants, politicians are also involved. They use the mediums to propagate their message. Thus people consider the propagated message as truth. Start believing it and thus there ideology and perspective got to change. These tactics can be a hindrance to the democracy and sovereignty of the country. The enlightenment that media promise somehow vanishes because of the huge enrollment of money. People themself need to enlighten. By becoming the active audience by actively analyzing, understanding every message. We can be saved from this mass deception through the mass medium. Just we need to be vigilant in our approach whenever we encounter a media product. we need to understand the hidden motive behind that content. We need to know who is the creator of the content. And what purpose the content fulfills for the creator. Thus content by media or medium of communication needs to be observed. To better understand them. To save ourselves from enlightenment as mass deception.

“Online Education and Digital Divide”

 

Recently our Union minister Prakash Javadekar said in the Lok Sabha, “No child was deprived of online education during the pandemic as the government had taken several steps in that direction.” Such a statement is nothing but a mere lie when we encounter reality.

A majority of Indian school students do not have the means or privilege for online education. Some face network and technical glitches. Some face electricity problem. The non-availability of gadgets is another problem. Accessible and compulsory education has always been a challenge in India. Right to education is something that is written merely on paper not exist in the real world. The pandemic broadened the pre-existing gap making online education a commodity of sheer privilege. During the lockdown, thousands of students have suffered due to the digital divide. Taking the example of the Indian state with the highest literacy rate, Kerala witnessed numerous cases where students took away their lives due to a lack of accessibility to digital tools. sometimes Internet accessibility act as a hindrance.

 the obvious failure of the system and concerned authorities witnessed from the devastating act of suicide by the students. Not just that; for powering devices, access to electricity is crucial for digital education. Some states such as Bihar and Uttar Pradesh have a severe problem with electricity.

In the rural area, the houses received electricity for less than 12 hours a day. most of India’s population lives in villages where only 15% of rural households have access to internet services. Whereas in urban areas, it’s 42%. Moreover, India witnessed a spike in unemployment during the lockdown affecting the livelihood of millions.

Especially compulsion of electronic gadgets for online education became a severe problem as in rural areas subsistence is very difficult. Not every rural person could afford expensive gadgets. In most households with a meager income, eating three meals a day was not guaranteed, purchasing costly internet plans or devices cost them a fortune. From mortgaging assets to cutting off on essential household expenses, families have done it all to make online education a possibility when the government schemes failed to reach the neediest. 

Although several NGOs, social groups, and individuals rose to link this digital gap by sponsoring smartphones and laptops, the negligence by the authorities can’t be overlooked. An ordinary Indian citizen expects its government is to at least acknowledge the problem. After all, how will one solve the problem if one does not acknowledge it!

Nepotism in today’s Bollywood

we are living in a feudal society, but still, nepotism permeates everyone. however, the film industry is trapped in nepotism.
Nepotism can be defined as an act of using power or position in an unethical manner to get the dear ones in the same field. It not only exists in business but also in the Bollywood industry. this topic has been raised many times in the Bollywood industry and unfortunately having a negative impact rather than a positive impact on the lives of celebrities. Before the incident of Sushant Singh Rajput, this topic was not discussed seriously. But after his death, Bollywood was trapped in nepotism and many celebrities were interrogated. many celebrities talked about nepotism openly. Some talked positively and some in a negative manner.
Kangana Ranaut came into the industry in 2006 with the movie Gangster. She was the one to raise this topic negatively as she labelled filmmaker Karan Johar as the flag bearer of nepotism in the show Koffee with Karan. Due to this, she gained prominence. She also called Tapsee Panu and Swara Bhaser outsider. After Sushant Singh Rajput death many actors were trolled and questioned on nepotism . Because of this, many celebrities also lost fan following.
We often say that some star kids are excellent actors and done their work very well. But we said some not all because some star kids don’t take their work seriously and due to the lack of seriousness films get flopped. Nothing is wrong with exercising power based on one’s family background/star kids, but at least chance should be given to the newcomers or outsiders and even to those who don’t have any connections or godfather in Bollywood. So, they can make their names and show their talent to the public.

Real Happiness

Today in this consumerist world, the actual meaning and definition of happiness got changed. Earlier the happiness lies within the relations between the people. But growing industrialization and materialistic nature. Change the meaning of happiness for common people. today’s happiness is not the smile of the people. But the luxury became the source of joy and happiness. Social media and the internet managed to make human beings individualistic. Relation and ties among the masses are just a matter of messages. The real happiness now lies in materials and luxuries. Humans want more and more. The never-ending demand and grief of the human have wiped the concept of the real happiness. It changed its meaning. It alters its values. The early tradition, rituals, and get together don’t matter anymore. Today rituals are just a matter of fun. People don’t believe in meeting with each other. Humans today happy in the isolation. With all the materialistic objects and comfort. But if material and luxury are not happiness. Then what is happiness? It is something that we get after seeing someone happy. It is something we get after helping someone else. By looking after anyone else than yourself. It means keeping aside the greed and doing generous work. It means sidelining your sorrow, ego for someone else happiness. The sad fact is that today humans do not look after happiness. Now the happiness doesn’t matter to humans. Human is lost somewhere in the consumerist world. And so human happiness also lost.
The need of the time is to look for the real happiness. To realize that real happiness comes when you do something for someone else. Materialistic things can give you comfort and luxurious life. But it can’t give you that warmth that happiness that feeling that a real human being can give you. Human being need to understand his/her role as a human And need to look after other people to there dearest one. So that along with happiness ,humanity can be saved.

Designing the Buyer Centric Funnel

In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’.  A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.

Understanding the Funnel

The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers. 

  1. Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
  2. Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
  3. Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.
  1. Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
  2. Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
  3.  Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.

Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.

To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.

We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.

The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.

“The best sales questions have your expertise wrapped into them.”

-Jill Konrat

Biden Rules begins

President Joe Biden has baited office in a country looking prominently different than it did on his forefather’s inauguration Day.Covid19 has killed more than 4,00,000 Americans, with a big part of socio-economic toll impute to federal Mismanagement, The US has also renounced its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s everywhere, snicker at its post-truth misadventures. This month’s attack on the capital represented the domestic broadcast has poisoned the polity. In the short, the new administration has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference.

The promise of a new dawn is both powerful and credible. The diversity, temperance, and experience of the incoming cabinet strongly suggest that they have a good measure of the problems at hand, and the ambition to attempt solutions one clear aspirational target is 100 million doses of covid19 vaccines n the first 100 days. Then, Janet L Yellen, who will be the new treasury secretary and America’s top economic diplomat, has verbalized as priorities both addressing the economic damage of the pandemic at home and repairing relationships with various allies abroad to take on china’s (illegal, unfair and abusive practices) collectively.
After the vain of institutions and Clutter or flailing seen in the Trump years, it will indeed take solid international cooperation to revitalize the global rules-based order. The incoming secretary of state Antony Blinking has shown a welcome so be saying,(We’ll engage the world, not as it was, but as it is)Pragmatically speaking, rebukes on human rights issues for India may be part and parcel of Washington’ liberal festival alongside the many Indian and American in the Biden Team.

Women empowerment

Amongst covid-19 pandemic, 2021 budget has potential to increase women labor force participation up to 2 percent this year.

Nirmala Sitaraman, Minister of finance, the government of

India shared that budget 2021 has the potential to increase the employment of

women. COVID-19 pandemic had disproportionately impacted women

forcing them to drop out of the workforce. The women labor force participation according to the center comes down from 25 percent to 21 percent, due to job loss by women. In urban India only 12 out of every 100 still employed are women, a shocking

statistic, down from the already low 18. No doubt the covid 19 pandemics have resulted in many challenges such as pay disparities and expensive child care is an economic downturn that hit women workers measurably harder than men. Whenever the economy shrinks people lose jobs, then look for another job but women aren’t sitting it out so much as being pushed out by disproportionate job loss, 

lack of child care, pay disparities, and lack of public policy to support working women. women with children are much more likely to report that working from home has hurt their productivity and affected their careers  .there are three drivers of increased women labor force participation 1.Jobs that exist in locations where the woman has family support.2) Contemporary and new skilling (like digital marketing, for instance) that allows for marketability3) A government mandate that enables small businesses to be rewarded for hiring more women. The allowance of women to work in all shifts is a move towards reducing the gender divide brought in by COVID-19. This will help industries such as IT and BPO in Special Economic Zone’s, manufacturing companies in sectors such as Textiles, Pharma- as well as large organizations with a national presence. The textile industry, one of India’s ancient industries that employ the largest numbers of women has received a big stimulus with the announcement of seven Textile Parks. The third aspect which would allow small businesses to be rewarded for hiring women has not seen any pull in any of the budgets presented in the few last years. Large organizations in metropolitan cities have already bought the business case for both genders that led to women’s employment being enhanced. It is the 2 and 3 level metropolitan cities and towns that need the influence of involvement. And this is where there is a large population of women – educated, career-seeking, and yet unable to earn

reasonable money due to the non-availability of jobs matching their aspirations. As per data, young women in the age group of 20-24 across urban locales, are more interested in being employed than similar-aged women in rural India. As such, this is a very important talent pool, waiting to be engaged. The BPO and micro-enterprises in these locations will require a stimulus to engage women more proactively. Had the budget addressed this, by providing a bit small, yet encouraging a sum of money to employers of women, India would have seen a jump in women’s job creation to almost double-digit increases, which will have a multiplier effect on the economy.

WhatsApp’s new privacy policy.

Identifiable living individual and includes names, email Ids, ID
card numbers, physical and IP addresses. Data is the large
collection of information that is stored in a computer or on a
network. Data is collected and handled by entities called data
fiduciaries. The processing of this data has become an
important source of profits for big corporations. Companies,
governments, and political parties find it valuable because
they can use it to find the most convincing ways to advertise
online. The physical attributes of data where data is stored,
where it is sent, where it is turned into something useful are
called data flows.

WhatsApp’s decision to delay the update of its privacy policy,
following a backlash from its users, is an implicit
acknowledgement of the increasing role played by
perceptions about privacy in the continued well-being of a
popular service. Problems for the Facebook-owned app
started earlier this January when it announced an update to
its terms of service and privacy policy, according to which users would no longer be able to opt out of sharing data with
Facebook.

February 8 was kept as the deadline for the new terms to be
accepted. This triggered a mass withdrawal from WhatsApp,
the likes of which it has never encountered, not even in the
aftermath of the Cambridge Analytical scandal, which did
bring a lot of bad press to its parent, or when the messaging
app’s co-founders called it quits a few years ago. The
WhatsApp policy update has clearly spooked many users,
who, concerned about their privacy getting compromised,
have shifted to alternative platforms such as Signal and
Telegram. WhatsApp has asked for data which contains your account
information such as Phone number, the name attached to
the account, the profile photo you currently have for
WhatsApp, the device you are using, the time when you have
been online, all your contacts, all group names of which you
are a part of, the device type, the IP address, device build
number, device manufacturer, details of the web/desktop
version and the platform which is used for WhatsApp Web,
your Status.

It also has the exact time when you set the
current profile photo and the current status message. The list
includes all contacts with whom you would have chatted on
WhatsApp, and only the mobile phone numbers are
mentioned. It also has your settings for the app, including the
privacy settings for Last Seen, Profile Photo, About Privacy

and Status Privacy. It also includes a list of the all numbers
you have blocked and whether you have Read Receipt on or
off. The issue has once again raised questions about what
constitutes legitimate uses of data and how businesses,
governments and political parties can and cannot use data .A
White Paper produced by a government-appointed
committee, headed by retired judge B.N. Srikrishna , which is
formulating a national data protection law for India and its people to safeguard there interest.

Media mere puppet for politicians and giant corporations.

Media, the fourth pillar of democracy act like a puppet in front of politicians lately. With many toolkits, cases highlight. Excessive paid news reporting during Election. Exhibits how media is governed by political parties. Today massive advertisement by the political parties shows the nexus between media and political parties. Showcase their close economic connections. Media also alleged for running agenda and propaganda for their allied politician during elections. Which hampered the credibility of the media. Many journalists appear to favor their alleged political parties openly in their text, report, and debate. Even the questions asked in interviews are biased one sustaining only one side or party. Its been observed during elections, this funding increase manifold. To dominate media investment partnership, toolkit, gifts, privileges are some tactics that political parties used without coming into suspicion. Such malpractice is performed by political parties to bribe the Media. To use it as a weapon during election campaigns. witnessed in the way media seems divided in their message. They showcase only the positive side of their party, their positive work shaping the idea and ideology of the common people. Media runs agenda and propaganda to deviate audience from the basic problem of the society and shift towards the direction their funders want. media propagates only those messages there supportive parties want. Maximum paid news reports are linked with political parties. Many politician leaders names are highlighted and summoned by the election campaign. But lack of proof and unwillingness lead to no fruitful result. And no severe action was taken place. Now media listen and write only what there investor wants. The incomplete, partial and biased information shared by the news channel became a hindrance for the sovereignty of the country. Severe actions and identification of the political parties became the necessity of time. the large number of manipulation on the part of the media shows that it has lost the credibility and trust that people have in them prior. Passive audience are consuming the biased or manufactured message that can hamper the autonomy and sovereignty of the country. Nowadays, Beside politicians many private institutions and cooperate giants seem to invest their large chunks in the media .For example, Mukesh Ambani, his family and friends owned INX Media recently. That show media became a puppet now.

Income inequality in India

Shared Moral Blindness - Ted's Thoughts

How has the unpriviliged community in India fared within the last few decades? Has their scenario changed?

There square measure actually several changes that one might observe within the last twenty years. Access to food grains from the general public distribution system at a supported rate has improved; several villages are electrified; a lot of youngsters are attending primary colleges in villages and concrete slums; bathrooms are made in many villages; several currently use mobile phones.

But has there been any important modification within the financial gain of little and marginal farmers among Adivasis and Dalits?

This is in all probability a a lot of complicated question to answer. after we started our journey as development practitioners twenty years past, we have a tendency to had to conduct a village study.

The average financial gain of Adivasi households in an exceedingly village of Bihar’s Lohardaga district (now Jharkhand) was around Rs 15,000 in 1996. This matched with the findings of comparable such studies in different areas of the Central Indian Plateau (CIP) conducted by our peers throughout a similar time.

Similar studies by development practitioners show that across the CIP, the common financial gain of little associated marginal households in an Adivasi space was Rs 55,000-60,000 in 2020 — a rise of just about fourfold from 1996.

The financial gain of those individuals failed to modification abundant within the last twenty years, if we have a tendency to take under consideration the rate. The Net present value (NPV) of Rs 15,000 in 1996 was around Rs 67,000 within the year 2019.

Rising inequality

The scenario changing at the national level?

India’s per capita gross domestic product (GDP) multiplied 5 times between 2000 and 2019; to $2014 in 2019 from $443 in 2000.

This doesn’t mean that financial gain of the complete population has multiplied. The highest one per cent in India attained twenty one per cent of total country’s financial gain in 2019. This was eleven per cent in 1990.

The top ten per cent attained fifty six per cent of the country’s total financial gain in 2019; rock bottom ten per cent attained solely 3.5 per cent.

Wealth distribution tells an analogous story. The richest ten per cent Indians closely-held 80.7 per cent of wealth in 2019.

The Gini (inequality in financial gain distribution) constant points to associate increasing difference in Republic of India. The constant in 2014 was 34.4 per cent (100 per cent indicates full difference and zero per cent full equality).

The constant multiplied to 35.7 per cent in 2011 and to 47.9 per cent in 2018. India is just second to Russia within the world in terms of difference.

Agricultural work is one of the most common way to sustenance in villages. A complete of 26.3 crores households are concerned in farming activities in India, per the most recent census knowledge for 2011.

Of this, only 11.9 crore folks are land-owning farmers; 14.4 large integer are landless staff and peasants. A minimum of 86.2 per cent of all farmers in India own simply 47.3 per cent of the crop area, per the agriculture census knowledge 2015-16.

During 2010-11 and 2015-16, the proportion of tiny and marginal farmers grew to 86.2 per cent from 84.9 per cent, whereas the overall range of operational holdings grew to 146 million from 138 million.

There are 126 million tiny and marginal farmers, that points to fragmentation of lands which a lot of medium farmers have become tiny and marginal farmers. These farmers along in hand concerning 74.4 million hectares of land — or a mean holding size of simply 0.6 hectares every.

Between 2010-11 and 2015-16, the amount of tiny and marginal farmers rose by concerning nine million, per agriculture census 2015-16.

Per capita land holding of rock bottom sixty seven per cent marginal farmers reduced to 0.38 hectares from 0.4 hectares within the last 20 years. The world isn’t enough for farmers to grow food for even six months.

Nearly 17 per cent smallholders have a mean land holding of 0.4 angular distance — a discount of 1.42 angular distance in 2000. The typical holding of scheduled tribe marginal farmers is 0.48 ha; for scheduled Caste, it’s solely 0.37 ha.

The country has another 3.76 crore households of landless laborer within the same time.

Pandemic made it worse

French economic expert Thomas Piketty, in his book Capital in the 21st Century, came up with a straightforward plan to elucidate difference in terms of wealth distribution takes place in associate degree economy.

He believes, once the come back on investments (r) is over the speed of economic process (g) of the country, a lot of wealth gets accumulated within the hands of a couple of (who own the suggests that of production) as compared to the busy category.

Piketty showed that the typical rate of come back on investment was 5 per cent throughout history. He finished that any rate below five per cent can cause a lot of difference as a lot of wealth are going to be generated for a couple of investors as compared to people who don’t own any suggests that of production.

Whether Piketty’s findings, largely supported Europe and also the u. s., are applicable for countries like India where economic history and pathways are totally different, is debatable.

However, a thirty five per cent increase within the web value of the billionaires in India throughout the novel coronavirus malady (COVID-19) pandemic, once India’s growth was negative ten per cent, could force US to assume if Piketty was right.

The approach ahead

India’s economic process has caught up considerably. This can be the time once states ought to invest: cash must move into the hands of the marginalized.

States earn cash through taxation. Increasing tax on the rich folks is that the obvious resolution. Piketty additionally projected the same live to cut back difference. The next rate of tax for billionaires are often the simplest way to get a lot of revenue for the state.

In any case, withdrawal of Central Public Sector Undertakings associate and public sector banks can’t be a permanent resolution in an economy where difference is rising sharply.

There is a desire to trace what’s happening within the economic condition pockets of India. A periodic study could facilitate policy manufacturers to believe the problem a lot of seriously and are available up with higher ideas to cut back inequalities.

How To Deal a Bad Boss or a Bad Manager

We may always like to sit tight in an armchair dreaming up Utopias. Utopias are a generally ideal world where you get bosses who understand your needs and requirements. She appreciates you for your excellence and motivates you on your failure. She possesses the qualities of an excellent leader and is an invaluable asset for you. 

Well, reality may be far from your fantasy. Here, you may have bosses who are cold, dominating and assertive. She may be someone who takes your credits and someone who cannot even spell the word a-p-p-r-e-c-i-a-t-i-o-n. 

Whatever the case may be, you have to cope up with them. You cannot expect everyone to be kind and sensitive to your needs. Just go with the flow until you reach a new shore.

Best Ways To Deal With a Bad Boss

Communication

Your boss may not know that they are cold. Communicate with them and express your hankering. However, you may not always get a positive response. Sometimes, you may be targeted post haec. Therefore, always be on the safe side and try to communicate indirectly but efficiently. 

Diagonal Communication May Work

You may find no use after communicating to your immediate head. In such cases, address your concerns to the managers or HR heads. Tell them what you feel about your boss and seek their advice.

Observe

Sometimes, your boss may not care about the duration of your break. Instead, they might be behaving coldly to preserve their ego or pride. Just to assert his position, he may be acting cold. If this is the case, you can act accordingly. So, observation is the key!

Personal is Personal And Professional is Professional

Do not let the coldness of your boss affect your professional work, duties and obligations in any way. Even if it is destroying your patience, stay on good terms with other leaders of your company. Being dull and taking breaks will only add insult to injury. 

I am One Step Ahead Of You

If you feel that your boss is excavating problems to pull you in, stay a step ahead of her. Even before she assigns you something, try to understand your responsibilities and take up the work. Be mentally prepared and, it is always desirable to have a quality draft in hand. 

Good Fences Make Good Neighbours

Even if your boss fails to respect boundaries, make sure that you are not like her. You know how it feels when someone acts as if there are no boundaries. Invest it in your life and practice. 

Learn From The Past

While applying for another company, do thorough research to avoid falling into a bad boss labyrinth a second time. Establish relations with the starters of your target company and learn the workspace culture and employee-employer relations. Take care so that you do not appear creepy!

Why do midsize enterprises choose co-working?

To begin with, in my opinion, this article would be pointless without defining the term “midsize enterprises”. Midsize enterprises are organizations having annual revenue ranging from $50 million to $1 billion, employing 100-1000 workers.

Co-working spaces, as we see today, are not products of the modern era. It’s a variant of the centuries-old Bottega system of the renaissance era of the 15th century. Nowadays, most midsize enterprises choose co-working over other alternatives like individual office spaces and more recent ‘work from home. Let’s see what makes such co-working spaces glamorous to the midsize enterprises.

1.An arena of chance and opportunity

Co-working spaces mark a unique blend of people from different workspace cultures converging in a common space. This includes all types of people, including the successful and influential.

What does it mean to you? Well, it means a lot of things. Co-working spaces could be interpreted as an arena offering important and far-reaching connections needed to propel your business forward. Sometimes, what a midsize enterprise probably lacks is proximity to other successful business people.

Therefore, co-working spaces offer enticing networking as well as quick collaboration opportunities.

Furthermore, co-working spaces are factories creating personalities. Along with dynamic collaborations and a vast network web, it offers a space to hone one’s skills and capabilities. It’s worth considering that Leonardo da Vinci acquired his skills as a young artist by working at the Bottega of Verrocchio in Italy.

2. Extracting productivity

Let’s start from the usual scene of our home: Kids crying, pending chores, a club of platters waiting in the sink to be washed and the pressure cooker endlessly whistling in the kitchen. This household cliché could be classified under a broader term- ‘distraction’.

So, what can co-working spaces offer you? Indeed, it offers you a peaceful workplace free from distractions. Such spaces aid us to turn ourselves into a “work-only mode”, offering an indescribable rise in our productivity levels.

A 24×7 accessible workspace along with unlimited coffee supply- highly provocative, isn’t it? Who’ll ever afford to witness such a preposterous offer slipping off from their hands?

3. Bursts of creativity

Co-working spaces are indeed a respite from work from home solitude. It offers not only a peaceful workspace but also mind-refreshing, alternate solutions to keep ourselves physically, mentally and emotionally fit.

For instance, The Playce, a co-working space located in Mulund West, Mumbai where India’s first-ever official Quora meeting was held in India, offers a ‘gaming zone’ to its members.

Such attractive facilities offer their members a break from their jam-packed schedules, creating spaces for self-rejuvenation and relaxation. Furthermore, it acts as therapeutic, moderating workspace stress and a virtually never-ending to-do list.

4. Economic efficiency

Shortage of funds is the most fundamental problem faced by midsize enterprises. Choosing co-working space over office spaces drastically reduces the operational cost of the enterprise. Subsequently, it provides diverse and state-of-the-art office infrastructure including printers, Wi-Fi, conference halls, and coffee corners.

Moreover, co-working spaces are equipped with timely refreshments and beverages at a fixed monthly rate. For instance, The Hive in Chuim village, Mumbai offers a plethora of mouthwatering dishes for its members. Mathias Schuermann in her work, “Co-working Spaces” argues that the cost versus value received is the best in co-working space as the costs are carried by the community as a whole.

What else should make co-working spaces appear more attractive to midsize enterprises?

5. Flexibility and ability to expand

Other than economic competitiveness and collaborating opportunities, what midsize enterprises aspire for is flexibility. Most of the co-working spaces could be rented at short notice.

Furthermore, membership could be withdrawn at any time by the enterprise, ensuring trial opportunity. Some co-working spaces are accessible 24×7 while others offer work during the day and party at night, like Colaba Social in Mumbai.

To sum up, co-working spaces can offer you more than what a monotonous life in an office space or work at home solitude could provide you. Alongside wide networking opportunities, increased productivity and rejuvenating solutions, it also offers cost-competitiveness and workplace flexibility.

The Playce, The Hive and Colaba social are living examples of such modern Bottegas. Spending a day working in these factories producing personalities will be worth it.

What is Financial Literacy? Why is it important?

Financial literacy is knowing how to handle your money and use it productively in more than one way. Often we spend our money carelessly and regret it later. Utilising your money in a way that proves useful in the present or sometime in future is why financial literacy is important. This is just a brief description of it. In a real sense, it is a very vast subject. 

Financial literacy involves things like budgeting, saving, investing and loans and interest. This skill is developed when one gets involved in financial transactions. 

What is financial literacy?

It is the ability to understand and effectively use financial skills. Financial skills include:

  • Budgeting 
  • Saving
  • Investing 
  • Credit management 
  • Financial management

You might deal with these in your day to life. But to acquire these skills one needs to understand the basic financial concepts. These financial concepts include the time value of money, compound interest, annualised returns and opportunity cost. 

Why is financial literacy important?

The answer is very simple. You are financially literate, you can manage your money more effectively. It increases your confidence to manage your money and allocates it towards your goals. 

  • Distributing your income in a way that your expenses get paid without disturbing your budget. Note how much income is coming in and distribute it accordingly. And make sure to keep a track of your expenses and make changes in your spending plan now and then. 
  • If you are financially literate, you know that while seeking a loan you look at for the one with the lowest rate of interest. Comparing different loan plans is very important. You also are well aware that paying credit card bills on time is for your good. Because after a certain time you get charged with interest. This will only increase your expenses. time
  • Emergency funds are very essential in today’s uncertain time. Start saving little by little separately for emergencies. If you are already a financial literate you know that saving money equivalent to your three or six-month income is a must. Use it when you are in dire need of money. 
  • Everyone has to stop working after a certain age. Maybe because of health issues or because of retirement. Thus, you need to have a retirement plan. You should be well aware of which accounts will help you secure a good life after retirement.

How to improve financial literacy skills?

  • Manage your bills properly. Use the auto-debit option for recurring bills. Don’t postpone paying bills for late as it may affect the entire budget.
  • Maintain a good credit score. If you have a good credit score you can secure low-interest rates on loans and credit cards. 
  • Manage your debts properly. Stop spending lavishly and start saving and increase repayments. This will reduce your liability and pay off loans with high interests first.
  • Start saving and investing more. Investments are a good way to increase your saving. Invest where the rate of return is high. Also, don’t spend needlessly and save that money for something better and use it effectively. 

Lack of financial literacy will lead to budget mismatch, higher expenses, accumulation of debt, poor credit score and financial frauds. 

Acquiring financial skills will help you make major financial decisions. It ensures that you have a stable present as well as a future. It is a necessity.

Global stocks, dollar rise with U.S. economic data

Reuters: A jump in U.S. business activity and home sales helped push global equities and the dollar higher on Friday, counteracting earlier stock declines in Europe. Oil fell about 1%. The Nasdaq and S&P 500 hit record highs and the dollar broke an eight-week losing streak, gaining as weaker economic data in Europe weighed on the single currency. The fresh impetus came from a preliminary purchasing managers’ survey that showed U.S. business activity in August snapped back to the highest level since early 2019, data firm IHS Markit said.

Global stocks, dollar rise with U.S. economic data

Services and manufacturing indices also rose, even though new COVID-19 cases remain high across the United States. U.S. home sales data for July showed deals rising at a record pace for the second straight month, providing another glimmer of growth in the U.S. economy.

Friday’s data counterbalanced a steep rise in U.S. jobless claims on Thursday and Federal Reserve minutes on Wednesday that suggested the economy was beginning to stall, prompting investors to seek safe havens, said Michael Arone, chief investment strategist at State Street Global Advisors in Boston.”It’s not surprising to see a pick-up in manufacturing as the economy has started to reopen, even though pockets of the country have pulled back on their reopenings,” said Lindsey Bell, chief investment strategist at Ally Invest.

“It’s an encouraging sign and it supports the upside we have seen in the markets.”The Dow Jones Industrial Average rose 190.6 points, or 0.69%, to 27,930.33. The S&P 500, which broke out of its bear market on Tuesday by recouping pandemic-related losses, powered up 11.65 points, or 0.34%, to 3,397.16. The tech heavy Nasdaq Composite added 46.85 points, or 0.42%, to 11,311.80. Among global shares, MSCI’s benchmark for global equity markets was off its lows for the day, rising 0.27% to 571.17.

Europe’s broad FTSEurofirst 300 index dropped 0.20% to 1,416.57. Meanwhile, the dollar index rose 0.63%.”Investors are exiting some of the more economically sensitive sectors of the market and going back to the old stalwarts of tech, where you get reliable growth,” Arone said of the rise in tech shares.

EUROPE DECOUPLED

Somber economic numbers earlier in the day in Europe, including eurozone data pointing to a faltering recovery, doused stock market gains in Asia overnight and also caused the euro to recoil further from recent peaks.The loss of momentum came after fresh numbers painted a muted economic outlook, with purchasing managers’ index releases from France and Germany as well as the wider euro zone falling short of expectations.

“The survey contains some strong evidence that the recovery has slowed in August, particularly in the services sector,” said Moritz Degler, senior economist at Oxford Economics. The euro fell 0.61% to $1.1787 and also ended down for the week, after seven weeks of gains against the dollar.U.S. Treasury yields declined for the week, showing the preference for safe-havens. The shift short-circuited last week’s rally and resumed the downtrend that has largely prevailed all year.

Analysts pointed to rising coronavirus infection numbers having tempered economic activity. On Thursday, France experienced a post-lockdown record in new infections, while countries across the region imposed fresh travel restrictions.Europe’s troubles weighed more heavily on oil, which lost about 1% on Friday on concerns about the global economic recovery, renewed coronavirus lockdowns and rising crude supplies.

Brent crude futures settled at $44.35 a barrel, down 55 cents, or 1.2%. U.S. West Texas Intermediate (WTI) crude futures settled at $42.34 a barrel, falling 86 cents, or 1.1%. Brent fell about 1% for the week, while WTI saw a weekly rise of nearly 1%.Spot gold dropped 0.3% to $1,937.69 an ounce. U.S. gold futures fell 0.12% to 1,934.60 an ounce.

Now, foreign investors allowed to invest in ‘Alternative Investment Fund’ without PAN

In what has come as a relief to non-residents investing in category I and II alternate investment fund (AIF) located in International Financial Services Center (IFSC), the income tax department has amended rules to exempt such entities from obtaining permanent account number (PAN) on a mandatory basis.

The carve-out for such investors from section 139A of the Income Tax Act is contingent on non-residents not earning income other than from said funds. Additionally, these funds are also required to deduct TDS on such income.

Further, the exempted non-resident investors are also required to furnish declaration containing name, address, country of residence and tax identification number of the country or specified territory of their residence. Among other conditions, to avail the relaxation, the funds are required to furnish quarterly statement for non-resident investors in the newly notified format.

Sunil Gidwani, partner at Nangia Andersen LLP, said, “The demand for exemption has been based on the fact that the fund operating from IFSC would be withholding tax payable by the investors. This would go a long way in making it easy for the fund managers to attract foreign investors in a fund set up in IFSC and would give impetus to IFSC as a fund jurisdiction.”

Under section 139 of the Income Tax Act, any person who has earned taxable income in the previous financial year must apply for PAN.

Want to invest in government securities? Here is how you can do it!

If you want to buy government securities or G-secs, what better way to do it than buy it on NSE app! The NSE goBID is a mobile app and web platform for investing in government securities in primary market. It provides a facility for eligible retail investors to participate in auction of government securities on noncompetitive basis. Through this platform investors can invest in Treasury Bills (T-Bills) and GoI Dated Bonds.

 How to register on NSE goBID platform? 

Eligible retail investors are required to complete one time registration on NSE goBID platform. Investors can select from any two options available for registration: 

1. All eligible retail investors (individuals, firms, corporate, trusts etc as specified by RBI) who are clients of NSE trading members (stock brokers) can sign up by selecting their respective trading member. Trading members of NSE are permitted to offer their clients use of goBID platform for placing order. If a trading member is registered on goBID platform his name will be available for selection. 

Investors will be required to provide basic details like PAN, demat account details, mobile number and email at time of registration. The account is activated in one business day after e-verification of demat details and client account details with selected trading member. 

Motivation:The background force

Why have i written this blog?why are you reading this blog?Why do you eat?Why do you love?

The answer to all of these actions is MOTIVATION!Motivation is the process that initiates, guides, and maintains goal-oriented behaviors. It is what causes you to act, whether it is reading this article, getting a glass of water to reduce thirst or reading a book to gain knowledge.So this blog will critically analyse the concept of motivation and help all of you to understand the reasons behind your actions.So lets get started!

Motivation describes the wants or needs that direct behavior toward a goal. It is an urge to behave or act in a way that will satisfy certain conditions, such as wishes, desires, or goals. Older theories of motivation stated that rational thought and reason were the guiding factors in human motivation; however, psychologists now believe that motivation may be rooted in basic impulses to optimize well-being, minimize physical pain, and maximize pleasure.

Motivation involves the biological, emotional, social, and cognitive forces that activate behavior. In everyday usage, the term “motivation” is frequently used to describe why a person does something. It is the driving force behind human actions.

So lets analyse the mechanism of motivation

Drives and motives

Motivations are commonly separated into drives and motives.

Drives are primarily biological, like thirst, hunger, sleepiness, and the need to reproduce—all of which lead us to seek out and take part in certain activities. Drives are believed to originate within a person and may not require external stimuli to encourage behavior.

Motives, on the other hand, are primarily driven by social and psychological mechanisms, such as work, family, and relationships. They include factors like praise and approval.

INtrinsic and extrinsic motivation

Motivation can be intrinsic (arising from internal factors) or extrinsic (arising from external factors).

Intrinsic:arise from within the individual, such as doing a complicated crossword puzzle purely for the personal gratification of solving a problem.

Extrinsic:arise from outside of the individual and often involve rewards such as trophies, money, social recognition, or praise.

In reality, our motivations are often a mix of both intrinsic and extrinsic factors, and the nature of the mix can change over time.Sometimes, intrinsic motivation can diminish when extrinsic motivation is given—a process known as the overjustification effect. This can lead to extinguishing the intrinsic motivation and creating a dependence on extrinsic rewards for continued performance.

Motivation v/s emotion

While motivation and emotion can be intricately linked, they are two fundamentally different things. Motivation describes the wants or needs that direct behavior toward a goal; in contrast, an emotion is a subjective state of being that we often describe as a feeling. Emotion and motivation are linked in several ways: both influence behavior and can lead us to take action, and emotion itself can act as a motivator.

The need to understand motivation

So at the end of this article,lets see what is the use of understanding the concept of motivation.Understanding motivation can:

  • Help improve the efficiency of people as they work toward goals
  • Help people take action
  • Encourage people to engage in health-oriented behaviors
  • Help people avoid unhealthy or maladaptive behaviors such as risk-taking and addiction
  • Help people feel more in control of their lives
  • Improve overall well-being and happiness

If you all liked this article,please do like it!

Thankyou!

NEW AGE OF ONLINE LEARNING

Getting educated has never been this easy. Putting the relevance of colleges under the spotlight.

A few decades back, not everyone had the liberty and the opportunity to go to college. The huge numbers of people joining colleges rather than the workforce was not the thing back then. 

The expensive college system paved the way for such a trend, which was also aided by the lack of infrastructure and other opportunities in most sectors which are quite relevant now.

The brick and motor system of people finishing school and then going to college to get a job has been changing slowly but significantly for the past few years. Lesser and lesser people have been seen shutting the eye towards getting a college degree to have a guaranteed successful career across the industries.

The current pandemic status quo is sure to have put a dent to this trend on a larger scale. With the ever fluctuations in the job market and the downward scaling of businesses, employees in most industries are scrambling to make sure that they will have a living by the end of the pandemic. 

Making the fear of the pandemic second to the fear of having a job to hold on to sustain a living. The hardships of having a job did not seen this hard in a while.

The upscaling of technology has certainly impacted the education system the most. With the widespread of internet and other gadgets, it has allowed people to even resort to remote learning; from upskilling to even pursuing degrees these days.

Aiding schools and universities to function on with their course structures to an extend.

It has also paved the path for people building up and pursuing shorter courses, which helps in building up certain skills and foundations in almost all the sectors of business. Contributing to a more conscious and productive workforce yet to have hit the floors.

People now have the liberty to sit from the comfort of their homes and with a few clicks be able to start doing a course to up skill their own person. Making the opportunities to learn a plenty and the easiest it has ever been.

The pandemic and shifts in the education system has promised that the system is never going to be the same again.

With people resorting to digital measures to eliminate their shortcomings of knowledge regarding different spectrums, it has started giving major companies sound grounds to even consider candidates without a proper degree for various job opportunities.

With the ability to receive information and answers regarding almost everything with just a click of a few buttons, has shown that the people are going the extra mile to incorporate additional skills that might help them become more educated to handle the tasks at work and also developing as professionals. Paying homage to the age old saying, “with great powers, comes great responsibilities.”

These all have made the jobs of the recruiters much easier, by letting them have the freedom to have a chance to hire people with the right skillsets, which would let them employ the workers without further training or other actions. Making the pace of the workplace faster than ever.

Sentimental Analysis

Sentiment analysis is the interpretation and classification of emotions within text data using text analysis techniques. It bifurcates the data into positive, negative and neutral. Sometimes, there are more emotions that also can be detected using sentimental analysis.
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This analysis tools allow businesses and other decision makers to identify customer  sentiment toward products, brands, campaigns or services in online feedback. It is highly used to check online users attitude using their tweet, texts, reviews and comments. According to Wikipedia, Sentiment analysis refers to the use of natural language processing, text analysis, computational linguistics, and bio-metrics to systematically identify, extract, quantify, and study effective states and subjective information. It is a Natural Language Processing and Information Extraction task that aims to obtain writer’s feelings expressed in positive or negative comments, questions and requests, by analyzing a large numbers of documents. 
Uses:
  • Finance field for stock trading companies as sentiment algorithms can detect particular companies who show a positive sentiment in news articles. This can mean a significant financial opportunity, as this may trigger people to buy more of the company’s stock. Having access to this type of data, may give traders the opportunity to make decisions before the market has time to react. (getthematic)
  • Social media posts to know how are customer reacting to a particular topic, concept, reviews and what are their sentiments for the same.
  • Increase customer retention.
  • New product perception.
  • Businesses gain valuable insights using sentimental analysis and can strategize their objectives according to the output of this technique.
  • Also provides company’s to gain competitive advantage.

Sentiment-Analysis

Approach:

  • Using NLP (Natural Language Processing) that allows computers to analyze and understand human language.
  • Using Machine learning concept that uses classifiers such as Naive Baiyes, SVM etc.

 

Working:

  • Collection/ Fetching of data: A large chunk of data is collected for further analysis.
  • Cleaning the data: Since the data collected is unstructured or semi-structured in nature, it has to be cleaned before going for analysis. It is done by removing stop-words, removing punctuation, whitespaces etc.
  • Data Analysis: The inbuilt algorithm process the data and perform sentence splitting.
  • Indexing: Algorithm tags sentences based on their polarity such as positive, negative or neutral.
  • Output: Finally, it provides an output that tells the actual results. It can be in the form of table, graphs, text, word-cloud or figures.

 

Limitations:

  • Latest emerging terms cannot be analysed properly.
  • Sarcasm detection.
  • Term frequency.
  • Sentence completeness.
  • Small sentences or phrases cannot give much insights.

Financial Literacy for girls

We all are aware that education is a very important tool for all of us, to build our personality, to shape our future. It really does not matter whether we get this education from school, or from outside school, education has a key role to play behind the success of any person. But now, from school time, we are told about that education that will help us earn money by working for it. Hard-work, dedication, and skill in a particular field are told to be the requirements to be a good employee, focusing on which can help us earn money and grow. Schools and society hardly teach teenagers about the importance of financial literacy in one’s life. There is no school where students are made aware of financial literacy and its importance. But, indeed, it is a very important skill needed to get out of the ‘rat-race’.

financial-education

If we want to become financially literate, surely we won’t be spoonfed. We need to be alert, aware, curious, as well as creative enough to gather the knowledge. One needs to understand that hard work and dedication can’t get us to everything in life. Studying hard, getting a government job, with a secure future can sound peaceful, but once people get to it, people often complain about their work, problems like not getting promotions, lack of holidays, and a lot more. Employers are often blamed. But it is not employers’ fault, it is our fault that we lack financial education to get out of this “trap”. Yes, but, smart work and the desire to constantly learn and grow is what that can help us get out of the ‘rat-race’. The trick is to “stop working for money and make money work for us”.

A very major issue is financial literacy is lacking too much in girls. Yes, there are girls who are financially literate but the fraction is too low. The general mindset that society has is that there exist a father and husband in a girl’s life and they can very well take care of the finance part for them. It is common that things like fashion, cooking skills, etc are discussed with and among girls but it is quite uncommon to find them discuss stocks, investment, and finance. Apart from these, being financially literate comes with the power to overcome fear and take risks. But, it is quite difficult for a girl to take risks as a society often don’t recognize their potential. We need to overcome this mindset that keeps girls dependent on others. It is the need of the girl as well as the need of the society that they stand out strong and work for their own financial goals. Girls need to be aware and they need to become financially literate. It is also known that girls can better handle finance than boys. So, why one should not use this potential. Financial literacy for girls is also a very important and crucial step towards women empowerment. They also need to understand finance and work for their financial independence.

Happy Woman Holding Piggybank

Financial literacy is very important for the progress of any individual or society. It helps you get out of the trap where you start working for money and can never get out of the trap. It prevents us from becoming slaves to money and become master of it.

OBJECTIVES OF MARKETING MANAGEMENT

Objectives of Marketing Management

Management is the process of getting things done through other people. Following are the five key objectives of marketing management:-

Generate customer base

The responsibility of the marketing manager is to attract new customers and retain old customers for the business enterprise. Thus, to create product awareness among people many promotional activities viz. advertisement, distribution of samples, display of goods, etc. are carried out, which in turn increase sell of goods and services and generate profit for the firm.

Customer Satisfaction

The basic priority of the modern marketing is the satisfaction of the customer (or consumer). Thus, the marketing manager scientifically studies the needs and demands of the customers before offering them any goods or services.  Here, satisfying customers does not simply mean matching products with customers’ needs. It also requires regular supply of goods and services of reasonable quality at fair prices.

Market Share

The purpose of business activity is to increase its market share i.e. the ratio of its sales to the total sales in the economy. For this, companies may adopt all means of sales promotion viz. discounts, sales promotion, gifts, gift coupons, etc. to create awareness of its product in the market.

Profit Maximization

Without earning profit, no firm can survive in the market. Thus, profits are also needed for the growth and diversification of the firm. Hence, for maximization of profit, the marketing manager tries to satisfy the needs and wants of customer and maintains the regular supply of goods and services at fair prices.

Earn goodwill for the business

To build up the public image of the firm, the marketing management provides good quality products to the customers at reasonable rates and thus creates its positive image among the customers. The role of marketing manager is to sustain and raise the goodwill of the business through sales promotion, publicity, advertisement, high quality and reasonable prices of products, convenient distribution outlets, etc. If a firm enjoys goodwill in the market, it would increase the morale of its’ sales-force, which in turn increases profit.

Increases living standard among people

The marketing management attempts to increase the quality of life of the people by providing them better goods and services at reasonable rates. It facilitates production and distribution of a wide variety of goods and services for use by the customer.