Big 5 Personality Traits

The Big Five personality traits is a proposed scientific classification, or gathering, for personality characteristics, created from the 1980s forward in psychological trait theory. At the point when factor analysis (a statistical technique) is applied to personality survey data, it uncovers semantic affiliations, which are words used to portray parts of character. These affiliations are regularly applied to a similar individual. For instance, somebody portrayed as conscientious is bound to be depicted as “arranged all of the time” rather than “untidy”. These affiliations recommend five broad aspects utilized in like manner language to portray the human personality, demeanor and psyche.

It is essential to take note of that every one of the five character factors addresses a range between two limits. For instance, extraversion addresses a continuum between extreme extraversion and extreme introversion. In reality, a many people lie some place in the middle of the two ends of each dimension.

The Big 5 personality traits are described below:

Openness

Characteristics like inventiveness and insight are present in this trait. 1 People that score well on this attribute also have a diverse set of interests. They are curious about the world and other people, and they are ready to learn new things and participate in new activities.

People with a high level of this personality trait are more daring and inventive. People that score low on this feature tend to be more traditional and may have difficulty thinking abstractly.

Conscientiousness

High degrees of thinking, good impulse control, and goal-directed behaviours are all common characteristics of this dimension. People that are highly conscientious are usually well-organized and detail-oriented. They think ahead, consider how their actions influence others, and keep track of deadlines.

Extraversion

Excitability, friendliness, talkativeness, assertiveness, and high levels of emotional expressiveness are all characteristics of extraversion (or extroversion).  People with a high level of extraversion are gregarious and thrive in social circumstances. They become invigorated and delighted when they are in the company of others.

People with low extraversion (or introversion) are more restrained in social situations and have less energy to exert. Introverts frequently require a period of solitude and silence to “recharge” after attending social activities.

Agreeableness

Trust, benevolence, friendliness, affection, and other prosocial actions are included in this personality characteristic. People with a high level of agreeableness are more cooperative, whereas those with a low level of agreeableness are more competitive and even manipulative.

Neuroticism

Sadness, moodiness, and emotional instability are all characteristics of neuroticism. Mood fluctuations, anxiety, impatience, and sorrow are common in those who score high on this attribute. Those who score low on this attribute are more emotionally stable and resilient.

Designing the Buyer Centric Funnel

In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’.  A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.

Understanding the Funnel

The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers. 

  1. Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
  2. Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
  3. Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.
  1. Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
  2. Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
  3.  Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.

Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.

To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.

We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.

The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.

“The best sales questions have your expertise wrapped into them.”

-Jill Konrat