How to improve your tech skills during college

Listen out! It doesn’t matter whatever stream you’re studying! If you’re interested then it can change your career!

Need for technical skills:

Everyone has an account on social media. Everyone knows about Google and Amazon. At least everyone has a WhatsApp account. We use technologies daily but we’re not interested in how it is built. Nowadays computers and smartphones are the most important source in every industry.

Tech skill
It’s never to late to start!

 So, it gives good opportunity to people who are good at it. Even if it is a small business, its growth depends on its digital marketing, website exposure, database management, new implementation in the latest technologies, and so on. There are so many factors for you to start learning.

Why during college?

If you ever feel like not learned anything useful at college, then start your self-learning journey. It’s the right time to reach your goals. Don’t feel down for your grades, only your skills are going to take you up. Even you’re from different stream technical skills in Web development, Android app development, Artificial intelligence can change your career. 

Tech skill
Get your gang to learn!

 Everything is important during college studies, friends, fest, events, entertainment but skill is something only you can develop for yourself. Don’t get too much diverted!

Where to start?

Just try out everything, but only one at a time. This is can help you to find the domain you’re interested in. Then start developing that skill and become an expert in it. Some tips to learn:

1.If you don’t know where to start. Then start coding! There are emerging programming languages like Python, Java, JavaScript, etc.

2.Do online courses and start earning skills along with certificates! Because, Why not?   

3.Start watching the free tutorial on Youtube.

4.Practise what you learn.

5.Try internships based on your skills.

Demanding technical skill in 2021:

  • Machine learning
  • Deep learning
  • Artificial intelligence
  • Python/Django development
  • Web development
Tech skills
Discover new things!
  • Android app development
  • Cloud computing
  • Salesforce
  • Product management

What’s the benefit?

Learning can never disappoint you. Who knows? You can become a Freelancer, an Entrepreneur, a YouTube teacher, a software engineer, a data analyst and so more. Also, there are so many high-paying jobs for these technical skills all around the world. Everyone knows the software world is changing the world daily. So, for sure your technical skills are going give you a hand till the end. 

Happy Learning!

Hyperthyroidism Awareness

It is important to remember that hyperthyroidism can occur at any age. While most may present with a rather typical constellation of symptoms, many may present with exacerbation of pre-existing conditions which may make the diagnosis initially elusive. Worsening anxiety, insomnia, fatigue, panic attacks, palpitations, hypertension or diarrhea may not initially signal that the thyroid is involved. Clinicians must have a low threshold to check thyroid function early to rule out a component of hyperthyroidism.

Once a suppressed thyrotropin (TSH) has been detected, further investigation with serum triiodothyronine (T3) and free thyroxine (free T4) can help delineate overt from subclinical disease. A thorough history of past thyroid disease, as well as current medications and supplements, can help detect any pre-existing diagnoses or exogenous sources of thyroid hormone or over supplementation with iodine. More commonly, hyperthyroidism is due to either Graves diseasetoxic multinodular goiter or toxic adenoma. Distinction between these can usually be made with the assistance of a thyroid uptake scan, TSH receptor antibody measurement, and thyroid ultrasound. An additional physical exam finding of exophthalmos can further support the diagnosis of Graves’ disease. Understanding the etiology can help guide patient expectations. A small percentage of patients with Graves’ Disease may undergo spontaneous remission after 1 to 2 years, which may prompt patients to wait before considering a definitive treatment option.

With confirmation of the diagnosis of hyperthyroidism, focus is on hormonal control with an antithyroid medication (ATM, most commonly Methimazole in the United States). This may be augmented with beta-blockade, steroids, cholestyramine or SSKI for those who are difficult to control.

Many patients may need further consideration for definitive management with either radioactive iodine ablation (RAI) or thyroidectomy. Your local resources may also influence these options, but it is critical to understand that all three treatments (ATM, RAI and thyroidectomy) are possible options. Certain patient factors and priorities may alter the preferred definitive treatment. Smaller gland size, easy to control hormones, and lack of eye symptoms are factors that may favor continued ATM management. A large goiter with compressive symptoms, difficult to control hormones requiring high dose medications/ multiple modalities, pregnancy, severe eye disease, multiple nodules within the thyroid with or without thyroid cancer, or desire for rapid and reliable hormone control may favor thyroidectomy. RAI is a good option for patients with a smaller gland size, and a desire to pursue definitive management but avoid surgery.

There are also relative contraindications for treatment options. ATMs may have serious side effects, like agranulocytosis or liver failure, which prevent further use, or may cause skin eruptions making long term use intolerable. Additionally, high dose requirements or fluctuating doses may make long term use of ATMs not reliable. Women who are pregnant, wanting to become pregnant in the next 6 months to 1 year, breast feeding or have small children in the home will want to avoid RAI. Patients with severe eye involvement, have a large goiter with compressive symptoms, or are smokers should also avoid RAI. Thyroidectomy will be a poor option for patients with multiple previous neck operations on or around the thyroid due to internal scarring, or who are high risk for general anesthesia. Additionally, if they have a history of previous gastric bypass surgery, they are higher risk for major complications from hypocalcemia/hypoparathyroidism after thyroidectomy.

To help the patient navigate these decisions, it is important to allow them the opportunity to discuss each treatment option with respective physician experts – medical management with endocrinology, RAI with endocrinology and potentially nuclear medicine as well, and thyroidectomy with the thyroid surgeon.

In summary, patients with hyperthyroidism require medical control, as well as a clear understanding of the etiology of their hyperthyroidism. Patients with Graves disease, toxic multinodular goiter and toxic adenoma have more than one treatment option, and it is important for patients to be educated and engaged in treatment decisions.

For Further Reference:
American Thyroid Association Guidelines for Diagnosis and Management of Hyperthyroidism and other causes of Thyrotoxicosis| by the American Thyroid Association

Why do people have so much aggression?

  • We all act aggressively from time to time—say while sitting in traffic or in the midst of an argument—but some are more aggressive than others.
  • There are several reasons we engage in aggressive behavior, which also help to explain why some people display aggression more often.
  • These causes include instinct, hormonal imbalance, genetics, temperament, nurture, and stress.
  • If there are excessively aggressive people in your life, like a loved one or coworker, you can learn to cope or deal with their behavior effectively.
  • First, try keeping your cool, empathizing, and expressing your concern—these actions should help you to navigate the interaction and make it more pleasant.
  • If these strategies don’t prove effective, consider distancing yourself from the overly aggressive person; your wellbeing should be your priority.

Aggression is hostile or violent behavior. It’s a woman yelling at her son for spilling his milk on the carpet. It’s a child pushing his friend down on the playground because she was playing with his favorite toy. It’s a girl snapping at her boyfriend because he didn’t invite her out with the guys.

As you can see (and probably know from personal experience), aggression can take many forms. We all act aggressively at some point or another in our lives, whether it’s yelling at the black Sudan that cut us off or getting into it with family or friends. But some are more aggressive than others—quick to react or engage in hostile behavior. Which begs an important question: why

What Causes Aggression? 6 Origins

Sure, traffic can spur aggression, as can a disagreement with a coworker. But what’s the psychology behind this behavior? There are actually a few reasons we become aggressive, which also help to explain why some people are more aggressive than others:

1. Instinct: Aggression is one of our many survival instincts. According to Sigmund Freud, aggression continuously builds up until it releases as aggressive behavior, at some point or another. Some individuals can suppress this aggression and use other survival instincts instead, but others simply react and release.

2. Hormonal imbalance: A hormonal imbalance in an individual can certainly contribute to aggressive behavior. For example, high levels of testosterone contribute to high levels of aggression. This explains why males are characteristically more aggressive than females.

3. Genetics: Aggression can also be passed down genetically. Children are at a greater risk of adapting aggressive tendencies if they have a biological background for it. Time and time again, father and son both display aggressive behavior.

4. Physiological illness and temperament: Serious illness can have a major effect on an individual’s mood and behavior, as the stress and other mental effects may bring about greater aggression. Additionally, one’s temperament can play a role in aggression. People with bad tempers typically become aggressive more quickly than calmer individuals.

5. Social learning: Aggression can be learned. Some become more aggressive due to personal experiences or observational learning. For example, children are always looking for cues on how to act, as illustrated by the Bobo doll experiment. They learn to act aggressively when they watch someone else commit violent acts like in movies or video games.

6. Psychological frustrations: It’s human nature to become frustrated when life just doesn’t seem to be going so well. This frustration may involve work or love, for example, and can lead to an all-around feeling of negativity. This negativity then represents a threat, which can lead to aggression

How to Cope with an Aggressive Individual

Dealing with someone who constantly lashes out in hostile or violent behavior is tough—especially when it’s someone you’re close to like your boyfriend or mother, or someone you can’t get away from, like a coworker. In any case, the following can help you deal with the aggressive people in your life more effectively:

  • Keep your cool. The last thing that will alleviate this situation is another aggressive individual. Maintain your composure and use your better judgment to handle the situation. Aggressive people often seek to intimidate and upset others. You have to ensure this doesn’t happen and instead of reacting with rage like they want you to, take a moment to count to ten and think of a better way to deal with the situation at hand.
  • Put yourself in their shoes. Even if the aggression seems unwarranted, take a moment to imagine yourself in their position. Maybe they grew up in an overly aggressive household. Or, maybe they have a lot on their plate and they’re reacting to the stress with aggression. This will help calm your own negative feelings down and empathize with the individual. Then, maybe you can turn the aggressive attack into a productive conversation.
  • Express your concern. Maybe there isn’t an obvious, underlying cause of the individual’s aggression. Once you’ve taken a step away and you’re both calm, express your concern for them. They may not realize the severity of their aggression or its effect on those around them. It could take someone like you bringing it to light for them to make that realization and make a change.
  • Distance yourself. Sometimes, these aggressive individuals are just not worth it and don’t deserve a place in your life. You have to prioritize your wellbeing and if that means cutting them out of your lives, then so be it. And if cutting them completely out of your life isn’t very realistic (think, an aggressive aunt or uncle that’s at every family reunion or your coworker who doesn’t look to be going anywhere anytime soon), then just distance yourself as best you can. Avoid them.

Ultimately, you have to decide if it’s worth dealing with the aggressive individual. If you decide that it’s not, kick them to the curb and distance yourself from them. But if you decide that this individual is worth it and could maybe use your help, do your best to sympathize with them and determine the underlying cause of the aggression. This will help you both moving forward

Exceptionally Private enterprise Is More at Risk Than Ever!

The book Capitalism at Risk previously showed up in 2011. The issues it related to social disparity, worldwide exchange hardship, and natural debasement have just sped up by 2020. The new version of Capitalism at Risk, captioned How Business Can Lead, is extended with three extra sections refreshing the 10 troublesome powers distinguished in the primary release, showing how supervisors can address these difficulties, and depicting how open trust in the market framework could be reconstructed. The overhauled release incorporates instances of private area authority by American and worldwide organizations. 

The book had its starting points in the arrangements for praising the Centennial of HBS in 2008. The School was established in light of the fact that significant Harvard graduated class talked about with President Eliot their perception that another class of chiefs who oversaw colossal endeavors however didn’t claim them had arisen. With regards to the monetary unrest at the turn of the twentieth century, the graduated class found out if Harvard may foster a school to teach proficient directors who might improve the quality and honesty of the administrative class, much as the graduate school and clinical school had accomplished for those callings. 

The three of us imagined that with regards to the monetary and social issues at the turn of the 21st century—not COVID-19 but rather a lot of different concerns—it is intriguing to amass gatherings of remarkable business pioneers to realize what future issues they figured HBS should zero in on as the School arranged for the following century. We gathered gatherings of at least twelve chiefs in Europe, East Asia, Latin America, and the US, gave them a bundle of realistic projections of the worldwide economy in 2030, and went through an evening and a long daytime examining these estimates with them. The book depends on those estimates, the features of their perceptions, and prescriptive considerations dependent on our examination of their thoughts.

The leaders construed, also, that public governments and worldwide establishments would demonstrate too feeble to even think about managing these powers. On the positive side, large numbers of the pioneers we talked with saw business as a component of the arrangement: Companies could help improve the powers in the event that they moved toward them as an essential chance. We had trusted that by causing to notice these possibly problematic powers and to the essential chance they addressed, we could motivate business pioneers to act before it was past the point of no return.  This new version was set off by the way that following 10 years, those troublesome powers had bloomed into considerable issues. And surprisingly however the issues have deteriorated, scarcely any organizations have ventured up to address them. We had examined various firms that had effectively evolved productive organizations that had relieving impacts. However, very few. The new version is an endeavor to clarify what’s going on—kind of a fire ringer in the evening—and give a guide and extra models for organizations to follow.

Unemployment-hindrance to development

Unemployment became a never ending war problem in front of our country .But the outbreak of covid19 make this problem more dense. Now along with the problem of unemployment the problem of disguised employment is in front of us. Unemployment means the numbers of individuals in the state are finding jobs for which they are fit, and they are willing to, but not getting that. Or simply a person is willing for a paid job or searching for one. It is a curse to society and decreases the economic growth of the country. The particular age group of unemployment is adults. The main reason for unemployment is the rapidly increasing population is one of the most affecting factors of unemployment. Slow economic growth, industrial growth is also the main reason for unemployment.
Unemployment leads to an increase in poverty and sets back the economic growth of the country. The women’s unemployment rate is higher in rural areas than in urban sectors of the country. Unemployment also misguides or makes our youth helpless to do criminal activities. The migration of people from rural to urban areas for the search of the job also affects it. As the demand for jobs is high and the number of posts is less. Unemployment is also a reason for our youth is getting addicted to drugs. Due to lack of a job, they get addicted to drugs, alcohol, and may even get into criminal activities. The government, as well as the society or we, should focus on population control and make people aware of its ill effects, long-time advantages, and ways to control which help the government to provide jobs to needy ones if there are some limited members.
Agriculture is the backbone of our economy. Agriculture in India is not developed enough to accommodate all the unemployed youth. Our agriculture is still dependent on old and traditional ways of farming. And our education should also be upgraded as it mainly focuses on practical aspects of learning, should offer the vocational course and with that indirectly it will give the job to teachers.

Mob lynching-to what extent correct?

Mob Lynching is an open punishment applied by a gather that does not have the authority to do so. Most times, lynching occurs when a group believes that a person has committed a crime, even if it has not been trialed or convicted. lynching’s practice may include public hangings, tar, and feathering, or other forms of extreme punishment or execution performed in public. Lynching differs from uncommon types of punishment because the public performs it outside the legal system. This is often handled by a group of people. Lynching is a mob justice in which ordinary people come together to terrorize or punish someone they think violates a legal, moral, and social standard. Today in our society cases of mob-lynching occur in the name of homecoming, love jihad, cow protection, and self-defense camps, the longstanding issues of communalism against the community are being expressed now as violence. The crowd is making a target of people .also many cases recorder where There is an attempt to provoke communities suffering from such attacks. 

The instant “justice” of the crowd also reveals the breaking of people’s confidence in law and order. mass lynching cases are mainly caused by the spread of rumors, suspicions, or religious beliefs. If we understand the events in what order they happened then, we may consider that some were the consequences of caste-based horrors, some were because of religious beliefs, and the rest was because of false news or rumors.

No doubt we should respect religious beliefs, but what if few people kill a person based on suspicion or suspicion? But the main question is that too what extend it is justified to take law in the hands. And to do injustice with someone in the name of the justice. Now need of the time is that government itself investigate the matter and give punishment to those who are culprit.

 

Evil corruption

Corruption refers to a form of criminal activity or dishonesty. It refers to an evil act by an individual or a group. It includes activities like bribery or embezzlement. Most people in positions of authority are susceptible to Corruption. Corruption certainly reflects greedy and selfish behavior. Bribery is the most common method of Corruption which involves improper use of favors and gifts in exchange for personal gain. the favors include money, gifts, company shares, sexual favors, employment, entertainment, and political benefits. Also, the personal gain can be – giving preferential treatment and overlooking crime.

One important way of preventing Corruption is to give a better salary in a government job. Many government employees receive pretty low salaries. so they resort to bribery to meet their expenses. So, government employees should receive higher salaries. , high salaries would reduce their motivation and resolve to engage in bribery. By Increasing the number of workers we can curb Corruption. In many government offices, the workload is very high. This provides an opportunity to slow down the work of government employees. Consequently, these employees then indulge in bribery in return for faster delivery of work. Hence, this opportunity to bribe can be removed by bringing in more employees in government offices.

Strong laws are very important for stopping Corruption. strict punishments need to be meted out to guilty individuals. Furthermore, there should be an efficient and quick implementation of strict laws. Applying cameras in workplaces is an excellent way to prevent corruption. Above all, many individuals would refrain from indulging in Corruption due to fear of being caught. Furthermore, these individuals would have otherwise engaged in Corruption. Furthermore, the politician supports them due to the benefits they receive. Corruption is a great evil in society. This evil should be quickly eliminated from society. 

Prominence of education

Education is the act of discovering things around us. And so the prominence of the education in a person life. To discover the real meaning of life. We need to educate not ourselves but our environment also. Education helps us to easily recognize and deal with any difficulty and makes balance throughout the whole life in every aspect. Education is the first and foremost right of every human being. And therefore we have the right to education in our constitution. Without education we are incomplete and our lives are useless. Education helps us to set a goal and go ahead by working on that throughout life. It improves our knowledge, skill, confidence level, and personality. It empowers us intellectually to interact with others in our life. Education brings maturity and teaches us to live in a society with changing environment. For adaptability, education is a must. It is the way to social development, economic growth, and technological development. For being a proper social person we need to educate ourselves.

Education plays a great role in everyone’s life by building personality, improving knowledge and skill, and providing a feeling of well-being for a person. Education has been divided into three categories in our country as Primary education, Secondary education, and Higher Secondary education. It develops our analytical skills, character, and overall personality. Education plays a pivotal role in nourishing his present and future by ensuring aim of the life. 

Every child must to go school at his/her appropriate age as everyone has equal rights to education from birth. The growth and development of any country depend on the quality of the education system set for young ones in schools and colleges. However, the education system in every area of the country is not the same so the proper growth and development of the people and society vary according to the weak and strong education system of the particular region. The future of our country is the youth and the more our youth will learn more advanced our nation will become.

Agony of covid19

COVID has not only affected us by entering our bodies but the agony of Losing family members, jobs, income, a completely disrupted education system, and constant fear of what next have severely damaged the peace of people. Even doctors, nurses are under the agony of constant threat and tremendous work pressure. Oxygen plants are being constructed and vaccines are being produced, however, what the mind has been going through cannot be cured by steroids or vaccines.

These are some of the thoughts that haunt many of us who are infected or have lost people close to us due to COVID. Whenever we surf the internet through information pieces or even when we watch the news, we see they offer COVID helpline numbers, hospital details, and other valuable information on how to tackle COVID. In the same way, we can have a COVID Mental Health support helpline, wherein people can interact with therapists or more precisely connect to somebody who can listen and feel empathetically.

At this point advice like yoga, meditation, or “keep yourself engaged” does not work. There has to be sharing, there has to be handholding throughout the process of recovery. To heal completely from COVID or COVID implications the mind needs to be healed as well and we all have to pay attention to this

Mental Sickness

Covid-19 has shaken the entire world. Even though Major Pharma companies have developed vaccines intending to end the pandemic. we are still struggling to find an end to this pandemic. One of the issues that India faces is the delay in immunizing the population again Covid-19. The delay is partly due to overpopulation. And If the vaccines are not effective against the new variant, it needs to be redesigned to combat the new variant, prolonging the pandemic.

Due to covid, our country has to suffer Major economies struggle to cope with the health care burden as millions of infected people need hospitalization for several days, depending on the severity of the disease.

No one knows when lockdown will be enforced again to control the situation. Many are losing their families and not allowed to attend the final rites due to strict quarantine and lockdown measures. Along with these major problems This disease has seriously created mental health issues, and it may take years to recover from such mental health conditions. Governments have to set up a separate budget to manage increasing mental health issues. The freedom to move around has now been crippled by Covid-19, and most people in lockdown are confined in a small space, limiting them to have face-to-face interactions with their dear ones and friends. It has affected people from all walks of life and has led to mental health issues. It is hard to find a common solution to all as mental health issues differ from person to person. Students are the worst affected community as Many schools and colleges have resorted to online teaching, which isn’t as good as a regular session. 

The digital screen has now become our portal to communicate with the outside world. Many children have lost their parents in this second wave in India and have become orphans since then. There were several appeals to the Government of India requesting to support the children who have lost their parents/guardians/adopted parents. In such a drastic situation people are feeling alone. The best thing to overcome negative thoughts is by performing regular meditation and yoga, listen to music, news, recall sweet memories, watch favorite movies, plays, and read books. Only by overcoming our negative thoughts we can overcome mental sickeness.

Why unemployment occurs?

Being 2nd in terms of the population can seem a curse to our country especially in terms of employment. The competition that youngsters face these days is because of this population. Even those who get a job didn’t get the desired salary. Most employees are not paid in proportion to the work that we put in. What’s more, this is not a new problem or one that has been created by a single government. In our country, low monthly incomes are a norm – across all states, and as a consequence, wage inequality remains high. Wage growth significantly trails economic growth in the country. The sluggish growth of our GDP has led to a rise in inequality and widened the economic divide between rural and urban India.

The sad part is that India’s unemployed are mostly the higher educated and the young. And those who have jobs are not satisfied enough. If you believe that only a few people at the top are getting huge paychecks, think again. Because data suggest that we aren’t creating too many high-paying jobs either. And even though labor productivity has risen in India, growth in remuneration has remained slow. The sad part is statistic, graphs of unemployment are still the same. The new jobs and opportunities are nothing in front of our population. This problem needs to review and can be to some extent need to be solved through bargaining power. Skilling, sometimes, multi-skilling at all levels is the most effective way to fight the wage crisis and the coming job crisis -the crucial designation before talent can be matched with demand. If the skilling exception isn’t corrected, job seekers will end up in the bad job trap. Skills produce productivity, and productivity brings with it higher pay.

The problem is that the business power of workers in India is low and getting more worse. Wage changes are also a result of changes in the way of production. Throughout the last few years, production has become more capital intensive or less dependent on labor in nearly every manufacturing industry in the organized and unorganized sectors. This is true, if to a lesser extent, for agriculture and services as well. While technical know-how and increased use of machinery is a change that needs to be welcomed since it translates to increased productivity, in labor surplus economies like India, the enhanced productivity does not automatically translate to higher wages for employees. Therefore need of the time is to cope up with the desired need of the institutes and became more high tech by learning more digital skills.

Pandemic, Placement, and Future of young generation.

Covid19 binds us to our shelters, and study remains restricted to computer screens. In one way or another way, covid19 does impact the life of the people. So to the final year students. Due to covid19 outbreak and lockdown, many students did not receive their job letters those who received them faced delaying joining dates even after getting hired. some students did not get a call back from the employer regarding their status of employment. Along with elders, students were hoping too for things to get back to normal But the second wave of the virus crushed all the hopes of the students. Students will have to set in the new normal of digitization.


Firms have changed their hiring process also from full-time to unpaid or stipend-based internships, to cut costs. Companies are even reducing the number of hiring employees and are also offering comparatively lower compensation packages. Only a few companies have joined so far for placement in the but only with minimal vacancies. besides affecting the health sector, Covid19 has also posed major setbacks for small businesses and it’s going to affect freshers.

Marginal or no placements have hugely affected students. There’s a persistent fear of remaining unemployed even after college ends. Sadly, the institutions no longer take the responsibility of getting their students placed and ensuring their economic and financial safety. Also, there’s a lack of strategy behind planning placement drives. Government should interrupt to negotiate between the colleges and companies for the interest of the students.. The government has to put in extra effort to ensure that unemployment levels among the youth do not increase further. A lot of people lost their jobs during the pandemic. Now, the challenge in front of freshers is to compete with those who are experienced enough but unemployed. Our state should look into this matter and try to create job opportunities for the youth so that the number of unemployed population could be declined.

Keywords for SEO in content

What are keywords?

The words or phrases used in your online content that help people locate your website via search engines like Google are known as keywords for SEO. Using SEO keywords (together with SEO recommended practices) to optimize your website can help you attract more users and traffic.

Importance of keywords

According to studies, 95% of users only glance at the first page of search results. And the first three results receive half of the clicks on that page.

What kind of traffic you get will be determined by the keywords you select to target (which includes the ones you select to put in your article). For example, if you own a golf shop, you could want to rank for “new clubs,” but if you’re not careful, you could end up drawing traffic looking for a new location to dance after dark.

The purpose of search engine optimization is to drive organic traffic to your website from search engine result pages. Because you might explain what you give in a slightly different way than some people ask for it, keywords are as much about your audience as they are about your content. You must understand the demands of your visitors — the language they use and the type of material they seek — in order to generate content that ranks well organically and leads people to your site.

How to find and choose keywords for SEO that drive traffic?

There is no such thing as great keywords; only those that your target audience uses frequently. It’s up to you to devise a plan that will aid in the ranking of your sites and the generation of traffic.

List out the relevant keywords

Consider the generic buckets for the topics you wish to rank for. You’ll come up with roughly 5-10 topic buckets that are relevant to your business, and you’ll use those topic buckets to assist you come up with specific keywords later on.

Use keyword research tools

Keyword research and SEO tools like Ahrefs, SEMrush, and Ubersuggest can help you come up with new keyword suggestions based on exact match and phrase match keywords based on the keywords you’ve already developed. This activity may provide you with options you hadn’t explored before.

Curate keywords for relevance

Sources that Google considers authoritative will be given more weight. That means you must do everything you can to establish yourself as an authoritative source by adding helpful, informational material to your site and promote it to gain social signals and backlinks.

Use mix head keywords and long tail keywords

It’s critical to double-check that your keyword strategy includes a mix of head keywords and long-tail words, as this will ensure a well-balanced keyword strategy with long-term goals and short-term gains. Because head phrases are commonly searched, they are more competitive and difficult to rank for than long-tail phrases.

Number of keywords for SEO

Depending on the length of the content, there would usually be 3-8 total. This offers you a fighting chance to rank for one of them, and you can even reoptimize your content later based on where it now ranks. However, you should strive to use your primary keyword once per 100-150 words as a general rule. So, if you’re producing a 1000-word post, you should use the primary keyword roughly 7-10 times.

When generating content focused on a few extremely good keywords, you’ll notice that related keywords will organically and organically appear. More than that degrades readability and stands out like a sore thumb to both readers and Google’s page crawlers.

where to use keywords for SEO

Some of the most important areas where keywords can help with SEO are discussed below:

Include keywords in Meta Description and Title tag.

Meta tags such as title tags and meta descriptions tell searchers what a page has to offer before they decide which link to visit. They will be noticed by Google as well. Make sure your focus keyword appears in your title tag, preferably at the start. Google reads from left to right, just like humans, and gives the words at the start of a title greater weight.

Use keywords in the Title of article.

When writing page titles, the ideal practice is to start the title with your target SEO keywords or keyword phrase. It will be perceived as more relevant as a result. In addition, unlike on small screens, your page title will not be cut off in mobile SERPs.

Use keywords in the Headings and Subheadings.

When at all possible, incorporate a focus keyword into the H1 heading of a page. Subheadings assist readers browse your text by providing a place to rest their eyes.Subheadings may aid visitors in determining the content’s relevance to their requirements.

Include Keywords in the First 200 Words.

Given that Google looks at the first 200 words of a blog post, it’s critical to include your primary keyword in the first sentence or paragraph if at all possible, without affecting the quality of the content. Similarly, at least one secondary keyword should be used in the first 200 words.

Use “stop words” in Awkward Keyword Phrases.

Stop words can be used into keyword phrases to make them read more naturally while maintaining their ranking value.

Include Keywords in URLs of website.

The greatest URLs provide visitors and Google a hint about what’s on the page, so make them as detailed as possible. This entails including SEO keywords in the URL.

Include Keywords in Anchor Text Links and Image Alt-tags.

Using keywords in articles as anchor text links can aid other pages on your site. This is also known as building an internal link structure, which shows Google where the most relevant articles for specific keyword phrases are located. You can use anchor text links of particular keyword phrases to drive the authority of other “pillar” pieces if you structure the content appropriately.

Images are indexed as well, giving users another chance to find the information. Also, images can aid in content accessibility, which is beneficial to the millions of disabled searchers throughout the world.

That concludes our discussion. Check read articles on keywords for SEO lead generation and the top keyword research tools to help you improve your content strategy now that you know the importance of keywords for SEO.

The court was informed that the content has already been removed (Representational)



New Delhi: Instagram has informed the Delhi High Court that it removed certain objectionable content relating to Hindu gods and goddesses posted by a user on its platform.
Justice Rekha Palli also issued notice and sought response of Facebook and Instagram on a plea seeking direction to implement Information Technology (Intermediary Guidelines and Digital Ethics Code) Rules 2021 in its true letter and spirit.

The court was informed by senior advocate Mukul Rohatgi, representing Facebook which owns Instagram, that the content has already been removed and assured that keeping in view the grievance raised by the petitioner, the respondents will not disseminate the copies of the petition to any unrelated third party.

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He also submitted that a Grievance Officer has already been appointed by Facebook under the new IT Rules, and the person concerned will also function in the same capacity for Instagram.

The court also issued notice and sought response of the Centre on a prayer that the government and the social media networks be directed to discharge their executive, statutory and all other obligations in relation to the IT Rules without any delay and listed the matter for further hearing on August 16 before the regular bench.

10 Advantages of Social Media Marketing

Envision spending just 6 hours every week to build your business’s acknowledgment, traffic, and deals with practically no expense. That’s correct! About 90% of advertisers asserted that social media created monstrous openness for their organization and that’s just one of its numerous benefits. Social organizations are currently a considerable piece of each marketing methodology, and the advantages of utilizing social media are incredible to the point that anybody not executing this financially savvy asset is passing up an amazing marketing opportunity. It’s not difficult to see that social media marketing is a vital component for achievement in marketing and numerous advertisers understand the potential for business development utilizing the stage. Nonetheless, a portion of these experts are uncertain of which strategies to apply and on the off chance that they are powerful. As per Social Media Analyst, about 96% of advertisers are as of now partaking in social media marketing, yet 85% of members aren’t certain which apparatuses are the awesome use. With our assistance, we will lessen the disarray by altogether clarifying the benefits of utilizing social media to showcase your business.

increased brand awareness

Social media is one of the most fee-green digital marketing methods used to syndicate content material and increase your commercial enterprise’ visibility. enforcing a social media method will substantially increase your logo reputation considering that you’ll be engaging with a huge audience of purchasers. To get started, create social media profiles on your business and start interacting with others. Get personnel, business partners, and sponsors to “like” and “percentage” your web page. certainly having people have interaction along with your content will increase logo focus and start building your reputation as a business. each submits this is shared may be brought to a brand new network of people, that could make them becoming capability customers and the more individuals who recognize about your commercial enterprise, the better. by way of making an investment only a few hours consistent with week, over ninety one% of entrepreneurs claimed that their social advertising and marketing efforts substantially improved their publicity. there is no doubt that by way of actually having a social media page your logo will gain, and with ordinary use, it can generate an extensive target market to your commercial enterprise.

more inbound traffic

Without advertising your enterprise on social media, your inbound traffic is limited for your usual customers. The people familiar together with your brand are possibly searching for the identical keywords you already rank for. without utilizing social media as a part of your advertising and marketing method, you’ll have a whole lot extra problem accomplishing absolutely everyone out of doors of your loyal client circle. each social media profile you upload on your advertising blend is a gateway in your internet site, and each piece of content material you put up is some other possibility to accumulate a new patron. Social media is a melting pot of various kinds of humans with varying backgrounds and behaviors. With exceptional human beings come unique desires and special ways of wondering. Syndicating your content material on as many platforms as feasible permits these people to organically attain your commercial enterprise. as an instance, perhaps a person in an older demographic of purchasers will search for your website the usage of a particular key-word on Facebook, but a millennial may want to begin their seek with the aid of using a special social media platform totally, due to the fact they look for merchandise definitely differently. by advertising on social media you may efficaciously open your business to a greater variety of versatile consumers all around the global.

improved search engine rankings

Even though posting on social media might get your enterprise a few site visitors, an extra attempt than this is required to peer substantial achievement. SEO could be very critical for attaining higher web page scores and acquiring visitors for your commercial enterprise internet site. whilst social media would not immediately boom search engine ratings, Social Media Examiner states that extra than 58% of entrepreneurs who have been the usage of social media for 365 days or longer nevertheless see stepped forward seek engine scores. Being capable of rank in the pinnacle positions in your key phrases will revolutionize your traffic and keep generating advantageous results for your commercial enterprise. let’s face it, everybody uses Google to discover records, and they possibly won’t navigate past page 1 because their answer typically is on the first page of results. if your commercial enterprise website is not ranked closer to the top of seek engine outcomes, you need to probably adjust your search engine optimization approach. to offer yourself the satisfactory risk of ranking higher through social media, create excessive satisfactory content that integrates your centered keywords. content that includes blogs, infographics, case research, business facts, and worker pictures will make your commercial enterprise’s social media profile exciting and credible. when you begin posting pleasant content material, you may start to build a social media community where fans will “like” and “share” your content material. most significantly, it offers you more opportunities to get in front of enterprise influencers who will write about your commercial enterprise and provide hyperlinks again – with a view to help to without delay growth seek engine rankings.

higher conversion rates

With accelerated visibility, your commercial enterprise profits extra possibilities for conversion. each weblog submission, photo, video, or comment may also lead viewers to your organization’s website and growth visitors. Social media advertising and marketing let your enterprise offer a superb impact thru a humanization element. whilst brands are interactive by using sharing content material, commenting, and posting statuses on social media, it personifies a logo. human beings opt to do enterprise with different people, rather than corporations. Over fifty one% of marketers claimed that taking the time to increase relationships with clients confirmed fantastic results in sales. The higher impression you’re making on a vacationer, the much more likely they’re to think of your enterprise whilst the want for your product or services arises. research has also proven that social media has a one hundred% higher lead-to-close fee than outbound marketing. while a brand is interactive online, customers who comply with your emblem’s debts often start to more absolutely believe the credibility of your enterprise. human beings use social media platforms to stay connected to their pals, family, and communities. when you consider that people are already speaking, why not throw your emblem into the mixture? more likely than not, they may point out your brand to a friend while your services or products are wanted, ordinary providing your business with social evidence of its exceptional. As pronounced by means of Social Media Examiner, approximately 66% of marketers noticed lead technology blessings by using the usage of social media platforms for a minimum of 6 hours per week. putting your brand in an environment wherein human beings are sharing, liking, and talking, can only improve the conversion charges in your current visitors.

better sutomer satisfaction

Social media is a networking and conversation platform. creating a voice for your business enterprise thru those platforms is vital in humanizing your enterprise. customers admire understanding that when they publish remarks on your pages, they’ll get hold of a customized reaction rather than an automatic message. Being able to acknowledge every comment indicates which you are attentive to your visitors’ desires and purpose to provide the best revel in.

every patron interplay on your commercial enterprise’s social media bills is an opportunity to publicly display your compassion for your clients. whether or not a person has a query or a grievance, social media allows you to address the problem through the use of interpersonal speak. A logo devoted to client delight that takes the time to compose personal messages will inherently be regarded in a fantastic light, although responding to patron criticism.

improved brand loyalty

One of the principal desires of just about all organizations is growing a devoted customer base. thinking about that customer pleasure and logo loyalty normally cross hand in hand, it’s miles essential to regularly interact with purchasers and begin growing a bond with them. Social media isn’t just constrained to introducing your logo’s products and promotional campaigns. clients see those structures as a provider channel where they can talk at once with the commercial enterprise. The millennial era is understood for being the maximum logo loyal customer of all. Born among the early 1980s and the early 2000s, millennials are the biggest era in US records — and will soon completely consume the marketplace. studies show that this phase of clients is 62% more dependable to manufacturers that without delay have interaction with them on social media. because those generation natives require a conversation with their manufacturers, organizations need to implement social media advertising to get the attention of their maximum influential customers.

more brand authority

Consumer pride and emblem loyalty each play an element in making your enterprise more authoritative, however, all of it comes down to communique. when clients see your corporation posting on social media, specifically replying to customers and posting unique content, it makes you appear extra credible. regularly interacting with customers demonstrates that your enterprise cares approximately customer satisfaction, and is to be had to reply to any questions that they may have. happy customers are keen to unfold the phrase approximately an amazing service or product and they typically turn to social media to specific their opinion. Having customers point out your enterprise on social media will promote your business, and display new traffic your price and emblem authority. once you got a few satisfied customers who’re vocal approximately their positive buy enjoy, you may let the advertising and marketing be achieved for you by means of real customers who enjoyed your products or services.

cost effective

Social media marketing and marketing is likely the most price-efficient part of a marketing method. Signing up and creating a profile is free for nearly all social networking structures, and any paid promotions making a decision to spend money on are a relatively low value as compared to other advertising and marketing tactics. Being value-effective is such a bonus because you can see a greater return on investment and maintain a bigger price range for other advertising and enterprise expenses. If making a decision to use paid marketing on social media, continually begin small to peer what you ought to anticipate. As you become extra relaxed, high-quality-tune your approach and strive to increase your price range. simply by means of spending a small amount of time and money, you could substantially boom your conversion prices and sooner or later get go back on investment on the money you first of all invested.

gain marketplace insight

One of the most precious advantages of social media is marketplace perception. What higher way to know the thoughts and needs of your customers than by using without delay speak to them? by means of monitoring the interest for your profiles, you may see patron’ pursuits and critiques that you won’t otherwise be privy to if your business didn’t have a social media presence. the usage of social media as a complementary research device can help benefit statistics as a way to aid you in know-how your enterprise. after you gain a big following, you can use extra gear to research the demographics of your purchasers. any other insightful component of social media advertising and marketing is the capacity to phase your content material syndication lists based on topic, and become aware of which styles of content material generate the maximum impressions. these tools provide you with the capability to measure conversions based on posts on numerous social media platforms to discover the best combination for generating revenue.

thought leadership

Posting insightful and nicely-written content material to your social media is a brilliant manner to come to be a professional and chief in your subject. there is nobody way to end up a thought leader – it requires work that can be supported via online networking gear. to set up yourself as an expert, be sure to utilize social media systems and construct your presence. Be communicative, connect to your audience, share content material, and promote your authority. while your social media campaign is aligned with different advertising efforts, your abilities may be highlighted and fans will look as much as you. Being able to immediately hook up with your clients creates a relationship that they’ll value, allowing you to come to be a terrific influencer for your area.

The ruthless approach of private institutes.

Right to education a right that is just on the paper. The pandemic situation makes access to education more challenging. The expensive fees of institutes, colleges, and tuition teachers along with the cost of digital gadgets. Make it a dream for the unprivileged child. Along with expensive gadgets, the additional cost of the internet is a matter of concern. This all thing make together cost of education very expensive. That is not affordable for all. The Pandemic hit makes our environment full of grief. Many lost their loved ones as well as earning hands. The question is in that situation how an innocent child pays for the education expenses. the answer is simple. The unprivileged child eventually drops out of school. People have to deal with financial pressure and subsequent anxiety. The pandemic has financially impacted the Indian middle and upper-middle class. Also many lost their jobs during the covid19 hit. The savings are diverted towards the needs. The reduction in earnings with the additional monthly cost of electricity, rent, and other bills make education cost impracticable.

Even during this time that certain private colleges are charging mercilessly an expensive amount of fees. This has put enormous pressure on families that sometimes have only one earning member per family. OR those who lost only earning members of the family. They have continued with their regular scheme of fees without issuing even the slightest bit of deduction. Even the government is not supporting the pitty family;
Even though government gives the judgment that Colleges should not charge more than the students’ tuition fees because they practically have online-only classes. Many students think it is not justified to charge students for the facilities they are no costs such as the library, sports grounds, canteen, etc. Some colleges have given ridiculous explanations about electricity bills, infrastructural cost and maintenance fees. But on the ground private institution didn’t care about this judgment and continue to charge whole fees from the students.
The colleges even ruthlessly pressuring the students and the parents to pay the semester fees on time, which would result in serious consequences if not paid. Private colleges are still looking at their profit margin even during a pandemic. The second wave hit more badly than the first wave. half of the population is covid positive. and admitted to the hospital looking for the medicine, oxygen cylinder, and ICU wards. The grief situation as well as the financial expense in the medical treatment. Given the scarcity of beds, private hospitals are charging a huge amount to the patients’ families. They have no option but to comply. The medical expenses are an additional burden that they have to bear. The bills keep adding and resulted in borrowing .and then never adding a circle of depth began. In such a sad situation how can a student pay his fees?

The students not only have to give compulsory examinations but they also have to pay with the financial expenses. Owing to this expense, students in the middle and lower strata of society are thinking to drop out the college. They are taking up whatever odd jobs they can get with little pay to support their family. Many of them had plans to pursue degrees post-graduation, but they have no option but to give up given the circumstances. In certain families with more than two children, it is becoming an increasing burden for the earning member to keep up with the rising expenses.

Lack of income source, lack of money, and diversion of savings towards basic needs as well as medical expenditures are some of the reasons stated by students facing such a crisis. Even authorities are not assisting the common people. Government is silent on this issue. That’s the reason many students give theatre life as being hopeless by committing suicide. Students want the college to either waive off the fees or provide them with some aid or assistance. The absolute lack of understanding for students has been reflected by these colleges. The mental fatigue and pain caused by this constant pressure are harmful to the well-being of students and parents as well.
It is unfair on the part of private colleges to seek their profits during the pandemic situation. Instead of charging such a high amount, they should either waive it off for students going through a financial crisis or charge them just the tuition fee. The students are already facing mental pressure and anxiety. There is a lack of accessibility to online education existing already. Some have had to purchase laptops, good mobile sets, and costly data packs to attend classes. To assume that everyone’s financial condition will remain unaffected because they belong to a privileged background is wrong and fallacious.
Some colleges are giving excuses that they have to pay to there teachers. Therefore they have to ask for money. But it is not convincing enough for the students who have time and again asked for a breakup of the fee structure. The students are helpless at this point. Even after approaching multiple authorities, they have not received a helpful solution. We can help these needy students through our small contribution. We common people should assist those who are in need.

Top 15 Social Media Interview Questions

Social Media Marketing is a well-established field despite its relative youth. Over the past decade, social media has evolved from a fun diversion into serious business. Whether you’re a start-up or the President, you’re probably using some form of social media today.

Between Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, Snapchat, and others, marketers have been forced to rethink entire marketing strategies that best reach the audiences of each platform. And, of course, that means a specialized skill set.

We’ve put together a list of interview questions that you are likely to encounter if you are interviewing for a social media marketing position.

  1. What is social media marketing?

Social media marketing is a training that comprises of utilizing social media stages like Facebook, Twitter, and others, to elevate items or administrations to acquire traffic and clients.

  1. How does social media advantage a business?

Social media benefits organizations in an assortment of ways, the most significant of which is building up an exchange with clients. Social media empowers clients or shoppers to discuss straightforwardly with brands, always changing the manner in which associations should work.

  1. Depict one technique that will assist you with succeeding a social media advertiser.

Genuineness is vital. Regardless of the sort of organization you’re meeting with, whether their crowd is organizations or buyers, it’s essential to be heritable. Thusly, brands can set up their dependability to their crowds.

  1. On which social media stages should my business set up a presence?

The response to this inquiry can fluctuate, contingent upon whether the association is a B2B or B2C organization. Set yourself up to answer dependent on the kind of organization you’re meeting with.

  1. Portray the interaction you use to make a social media schedule.

This inquiry is intended to help sort social media aficionados from social media directors. Be certain you comprehend and can depict an assortment of social media marketing best practices.

  1. Which marketing measurements are the most critical to follow?

Obviously, this inquiry can differ contingent upon the kind of association you’re meeting with. Exploration their business and social media presence, and answer this inquiry with your proposals dependent on what you’ve found out about their association.

  1. How would you get more retweets?

The absolute most basic approaches to motivate individuals to retweet incorporate learning the best occasions of day to tweet, interfacing with more Twitter clients, including pictures, and guaranteeing you leave enough characters for retweeters to react (this ought to be a lot simpler to do since Twitter permits 280 characters).

  1. In light of what you think about our organization, how might you suggest we use LinkedIn for marketing?

By utilizing LinkedIn Gatherings, most organizations can help set up themselves as thinking pioneers in their field.

  1. How could an organization gauge social media marketing achievement?

The response to this inquiry relies upon the association. You can address this inquiry in an overall manner by portraying an assortment of situations, including:

a. In the event that the objective is to change, track content downloads, online deals, online class enlistments, online b. lead age structure entries, etc. These measurements assist you with seeing the number of individuals made a move because of each.

c. On the off chance that the objective is commitment, figure out what number of individuals take an interest in the discussion: what number of remarks, answers, reports or retweets are the posts producing?

d. In the event that the objective is mindfulness, take a gander at reach, volume, and openness to figure out how broadly your message is spreading.

e. On the off chance that the objective is directing people to the site, track clicks, URL offers, and transformations, alongside the way individuals are utilizing to enter different pages on your site.

  1. How could you develop traffic in your past jobs?

Be set up to share real numbers. Tell your questioner whether you are depicting a situation where you had the option to develop traffic without anyone else, or whether you were a supporter of a group.

  1. Which channels were the best in your past jobs and why?

This answer relies altogether upon your past experience. Be set up to give your questioner explicit instances of what has functioned admirably before. Begin with a rundown of the kind of organization or brand you were working with so your questioner has the correct setting.

  1. Of all the substance you’ve seen as of late, what is your top pick and why?

Here is another inquiry that relies upon you. You may portray a piece of substance you kept in touch with yourself or one you saw online that grabbed your attention. What made it your top pick? Was it the plan? The data it gave?

  1. Which strategies or innovations do you use to gauge the nature of your social media crusades? How would you utilize what you’ve realized while planning future missions?

There is a great deal of apparatuses that organizations can use for social media marketing. You should realize how to utilize the most widely recognized ones and know about different instruments. For instance, devices utilized by an organization with only five representatives may be not the same as the apparatuses an enormous enterprise may utilize. You shouldn’t have to know each component of each instrument, or each and every procedure—simply portray what you know.

  1. Depict the best social media crusade you’ve run. What did you realize?

This inquiry is a variation of the mainstream “what is your proudest achievement” question and is nearly destined to be an inquiry you’ll look in a meeting. Be prepared for this one by illustrating the nuts and bolts of the mission. On the off chance that you can’t retain every one of the subtleties, carry a few notes to allude to.

  1. Depict the most disastrous social media crusade you’ve run. What did you realize?

With this inquiry, your questioner is hoping to figure out how you handle disappointment, regardless of whether it was your shortcoming straightforwardly. Here and there a little mix-up that was disregarded—a wrecked URL in a source of inspiration, for instance—can spell calamity for social media. This inquiry is another that you’ll in all likelihood experience, so set up your reaction ahead of time.

Child Labor and the miserable fate of unprivileged children.

Youth is the future of the country. if this statement is true. Then why our country is not able to eradicate the sin of child labor? we encounter the term child labor every time. and take it very casually. That’s the reason it still prevails within our society. we can find children doing work in 

Every city, lane, and corner of society. We have been taught since our childhood that child labor is wrong. the future is in the hand of the young fellow who is making their livelihoods in factories, big industries, and local vendors and shops working endlessly.

Why this young fellow has to deprived of their education? why their childhood is stolen from them? why do they bear to do the work from such a young age? While other children are enjoying their childhood.Why some unprivileged kids have to work with heavy machinery and weapons under a huge risk to their health, just to earn a two-figure income to afford a single meal. children have to resort to working and earning, instead of learning. who is responsible for their worst situation? The ones who should be earning are the young and unemployed youth, who are sitting at home without any scope for jobs. who will take responsibility for them? The need of the hour is to provide these children education They are the future of India, and they deserve an education.

Child labor means exploitation of children through any work that deprives them of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially, or morally harmful.  The practice of child labor is a crime ad people employing it people are the biggest criminals of Indian society. Another reason why child labor is wrong is that by making a child work, we are decreasing the quality of our education system and spoiling the innocent life of that child.

These children are suffering in the dark world of mental and physical pressure. by allowing these children to work in our houses and societies, as by employing them we are spoiling their future and career.

child labor is the evil part of society and needs to be eliminated. 

By taking the labor of children we are spoiling the life of an innocent child for their cheap labor and our selfish motives. If we want to maintain the quality of the education system, we have to educate children, especially those from rural areas who are deprived of education, basic amenities, and other advancement opportunities.

For the progress of society and our economy, this evil practice needs to be removed. so that our economy will be balanced so flawlessly that there will be no cases of poverty and child labor in the upcoming years. We should not forget that child labor arises from poverty, so we need to eradicate their poverty level through the power of education leading them towards their career goals.

The lack of knowledge and skill leads to child labor. Therefore the need for time is to increase the accessibility of education to everyone. we need to start moe initiatives like mid-day meal. to increase the reach of students to education.

Digital Disparity.

Covid19 expanded the digital divide. And shows the disparities within the society between the rural and urban, rich and poor. Lockdown compelled the shift to the virtual model. some of the students managed to receive an education without any obstacles. but many unprivileged students have been deprived of it. resulted in drop out of college and institutes due to the financial crisis of lockdown. Before the pandemic differences prevail in access to education but corona widened the gap. Rural areas have severe internet connectivity problems but Half of India’s population is living in rural parts of the country.

India is the second-largest populated country in the world. But it is a developing country. to maintain education for all during the lockdown when the schools are shut is quite challenging. the digital divide between the government and private institutes can be witnessed. Virtual learning wasn’t much challenging for private school students. Unlike the students of the government schools, who didn’t have access to the digital equipment. the Unprivileged children can’t afford access to quality internet and gadgets. Thus being deprived of education. The right to education is meaningless in the covid scenario. The government needs to bridge the digital divide to ensure students’ education. Some students are ahead of others. As many students drop out of school due to financial problems.

 Access to the internet on their mobile phones is a matter of concern as well. The need of the time is to provide digital infrastructure and tools access to unprivileged ones to access online classes. The digital divide has led to incidences of student suicides. many students committed suicide after drop out. Even in urban areas, disparities prevail. those living in slumps and downtrodden areas can’t afford education.

The government needs to focus on technology and extending the vision of digital India.

Those who have access to education face many hurdles such as in assembling notes, in paying attention due to bad network coverage. Getting time to do self-study is also difficult. preparation of online tests is another problem. seeking notes from some of the online sources is also difficult because some websites charge for the subscription which is not possible for everyone. students have to sit in front of the computer screen for many hours and Practical knowledge is not possible during the pandemic because it is hard for the students to perform practical virtually. even for teachers, it is difficult to prepare presentations for the students. 

pandemic hit increases our dependence on technology. The focus had always been on practical knowledge and skills. we are being actively tested for our knowledge without any proper structure of assessment. Most importantly, not all teachers are not good at technical stuff to manage classes or material distribution.

. COVID-19 also raised prominent questions about the need, significance, and value of virtual learning platforms. The majority of the students have been affected negatively and therefore the government should come up with such education policies that would benefit all the students. Common people also need to volunteer to lead a hand to needy people.

The complex paradigm of streams.

“Now what?”This question every student encounter in life after completing school. A career plan is the most significant and difficult question of life. Our whole life depends on this small question. Sometimes we choose our path and sometimes our society decides for us. 

The question  “What do I want to do in life?” is hard to answer.

It is tough for a school student to find their path at such a young age, because of the complicated model of ‘streams’. Studying science means you are limited to the medical and the engineering line. Studying commerce means being captured in chartered accountancy, banking, and finance and learning humanities imply that I must choose to become a lawyer or journalist.

The problem is the high competition within society The tragic fact is that we can never come back from this model of education, studies, and streams. we don’t have the right to choose subjects that are a combination of different streams. The reason streams are a challenge for us is that they directly affect our careers. Choosing a career is choosing life. As a career is related to financial independence. The question became more significant. every parent expects from there child to pursue a career that has the reputation, high earning prospect, and quite popular in society. Boys, in particular, are supposed to choose a career that can support their families financially one day. Today passion and happiness don’t matter when it comes to a career. The thing that matters for society is the reputation of the career. For society, boys should not go for teaching jobs, fashion designing and cooking are something that society doesn’t consider ideal jobs. some jobs are called ‘feminine jobs’ not meant for boys. Like cooking is related to females. Some jobs get undermined like fashion designing is compared to tailoring.

Students’ choices are also impacted badly by the stereotypes and repercussions. and they have to choose paths unwillingly as per society’s concern. Even though we are heading towards an impartial society, such differences prevail in our society. The ‘pay scale’ affects the choice of career. Women are still paid less and the gender pay gap continues to widen. 

Lack of awareness of new opportunities is a major challenge that school students face. We are not aware of the options beyond the ‘visible careers’. Visible careers are those careers that we see in everyday life, such as doctors, teachers, engineers, journalists, politicians, and businessmen. We lack knowledge about other options we have. There is a world beyond these visible careers: such as being a therapist, an urban planner, a singer, a beautician, a blogger.

so many jobs are available now because of the internet. such jobs can provide a great opportunity to the newcomer. Like social media marketing, a YouTuber, a blogger, a digital marketer. But the problem is students don’t have access to and knowledge of this career.

 Your career should be based on your strengths. The best choice of career comes from one’s passions and hobbies. Your career should inspire you and be the reason for your existence. It is you who can decide your career, not others. and being yourself and the following passion makes you happier.

Traditional education system how much effective?

Covid Pandemic left many Indians unemployed. While unemployment has always been a cause of attention for India. But mandatory experience and training made it more worse and challenging. the lack of practical skills holds us back. The recent unemployment numbers among educated youth show the drawback of India’s faulty education system and the lack of the right learning opportunities for young professionals.

 The government of India wanted to create a workforce of skilled professionals but the coronavirus pandemic made the situation drastic and critical. There was a time when a degree could help a person getting a desired job. But with more competition., a degree is not sufficient itself. The biggest issue is practical knowledge with theoretical knowledge. Classroom learning is more focused on theory. When students step into the professional world, they find themselves not capable enough to handle the work because of the drawbacks of our education system. Our country has educated unemployed people. Shows the inadequacies in our education system.

companies want educated fellows with practical skills. That our education system is unable to give. Because it is limited to academics. Youth lack new-age skills that companies need from their employees. With limited online and offline courses for industry-specific training such as engineering, IT, etc., Most young professionals lack confidence while dealing with problems at their workplace. Moreover, since schools, colleges and universities are following the traditional system of education. it acts as a hurdle when professionals come to face real-life circumstances.

Students need to develop new skills. So that student can learn something above education and makes students ready to be professionals. India has the potential to be a preferred destination for global sourcing. Skill development can bring this to reality by instilling more confidence in young professionals. As their skill increases their employability will increase, and ultimately lead to the nation’s financial growth.

The government needs to assist India’s workforce informally trained. With immediate competition, we need to adopt better strategies too. we need to improve standards of education and adopt newer methods. The higher the standards of training and skill development, the better our workforce can be. The country National Skill Development Corporation (NSDC) can also contribute to solving the problem by creating more awareness and come up with suitable programs that can help professionals.

Transformation can only come with the government. The education system, industries, and students collectively understand and recognized the significance of skill improvement.

A new version of Censorship.

 As per the Ministry of Electronics & Information Technology (MEITy), social media platforms like Facebook, WhatsApp, Twitter, and Instagram have to follow the new Guidelines of government failing which can lead to a ban. guidelines were issued in February 2021, and social media platforms had around 3 months to acquire these guidelines. The companies are yet to respond to the Intermediary Guidelines. The decision taken due to the fake headlines do nothing but spread fear among people. 

According to the constitution, India is a democracy at least on pen and paper. However, certain powerful people in the Central Government, to strengthen power, are now trying to silence free speech on social media. Free speech is a right granted to all human beings globally. The Universal Declaration of Human Rights (UDHR) recognizes it as a fundamental right. India happens to be one having this right. This means, Indian citizens should have access to this right, and it’s the government’s responsibility to see that this right is being protected.

Yet, these powerful individuals within the Central Government, have time and again gone to unbelievable measures to control this right. 

. The disappointed young people of today turn to social media to express their objections about everything they found mistaken or unsuitable. Be it a person of any class, culture, community, and religion. everyone turns to the internet. And the only way to check these critics would be by introducing “Agreement Officers”.That is exactly what the government has done through its intermediary guidelines to check who’s saying what on the internet.

If this guideline came into being. There exists no mechanism for the common mass to raise their voices. The only time when the masses get to raise their voice is during the elections. But then again, it’s the media that controls the elections these days. Unfortunately, reporting is done in such a way that we’re persuaded in support of a particular political party. This plan, if achieved, will badly affect the very foundation of our democracy.

Criticism makes democracy strong. But these guidelines go against it.

Maybe government believes that criticism isn’t important anymore and hence has concluded that the internet should be controlled. It’s dishonest of this country to say that other countries are trying to crush free speech.

The government needs to come into a discussion with the social media companies and the common people. But the government didn’t give a single thought to it. It is nothing but censorship in disguise.

live-In Relationships Illegal or not?

Denial of granting protection to a couple who are in a live-in relationship only because it is socially and morally unacceptable. is it justified on the part of Punjab and Haryana High Court? The boy and the girl had been in a living relationship that goes against the girl’s parents will.

The couple asked for protection from the court for their life and liberty after being frightened by their families. Unfortunately, they were denied protection. the denial of their right under Article 21, in this case, is inappropriate. The judgment by the court seizes their identity as per Article 21 as well as the right to “life or liberty”.Article 21 declares that every individual has the right to their life or personal liberty. Therefore to secure their right the couple moved before the Punjab and Haryana High Court for the protection under Article 21, which is dismissed by the court on the ground of social and moral unacceptability. while rejecting the petition, the high court interpreted that the term “person” means those who are recognized by law as being capable of having legal rights and being bound by legal duties, not a couple. After getting married, a man and woman are considered capable of having legal rights and duties known as rights in the institution of marriage. But only when the marriage has been done as per their respective marriage laws in force in India.

The denial of the right to life and liberty is completely inappropriate in the law. Since no law in India criminalizes pre-marriage, it would be more like legislation by the judiciary to hold pre-marriage illegal based on social morals. There is no force of law in an opinion that has been embraced by the conservative majoritarian masses of India who find it illegitimate. The decision rendered by the Punjab and Haryana High court erred in ascertaining the aforesaid point. In place of assistance, the couple became the subject of discrimination held by the conservative majoritarian masses.

Why Asbestos removal is vital ?

Asbestos is a natural mineral constituted of soft and flexible fibers that are resistant to heat, electricity, and corrosion. These characteristics make the mineral valuable, but also make its exposure highly toxic. Asbestos removal is indispensable because it causes severe health problems such as cancer. Also some fatal issues, including asbestosis, mesothelioma. The most critical part of it is that some don’t reveal immediately but remain in your system for a longer period, sometimes years later. If high levels of asbestos exist in the house then its inhaling can lead to severe health problems such as mesothelioma, a form of lung cancer that can cause respiratory problems, ranging from a simple cough, allergies, and pneumonia. If you breathe asbestos fibers, this can get trapped in your lungs and can damage your lungs very severely if not removed properly. It may not even be possible to breathe because it will make you cough. The dust is terrible too because it can enter your lungs and get trapped in them. Some cases have shown that asbestos particles can go up to the lungs.

Even if someone does not get lung cancer due to their exposure to it, they will still experience many other health hazards. Direct contact with asbestos materials can easily penetrate your skin or you could suffer from skin irritation. Asbestos is not easily noticeable, but it may be everywhere. A toxin that’s slowly wreaking havoc on your health. accompanying health problems, it can decrease your property value also. Chances are you could lose a potential buyer if asbestos is not properly removed from your house. Asbestos Poses Environmental Dangers as its materials are not easily separable and fibers are microscopic. its removal requires special equipment. With the smallest cracks or gaps in your walls or floors, you can easily be exposed to high quantities of asbestos. That makes quick treatment of asbestos even more indispensable.

importance of internship and training.

In today’s digital era, competitiveness rise seriously. To be effective as an employee we need practical assistance and training. The practical experience and training not only help us to be productive but helps in magnifying our skills. Every time we learn a new skill it added to our personality development. Now companies are looking for a well-groomed personality. Internships are good means to enhance our knowledge, skills and to learn something effectively and practically. For the right utilization of the spare time, Internships are good means. Also, it is added to our resume and curriculum vitae. which increases the possibilities of selection during the placement. Internship and training are of different varieties. Some are in the workplace and some are work from home. Both means are useful in their way. Through the workplace internship, you can get practical experience and more chances of interaction with new people. Possibly you will find a great mentor in that way for your career guidance. And through work from home, you can save your time and devote it to learning something else. Every year, Government invests a big chunk in the training of the students. Because training increases the productivity of human capital. That will help in the long run students. For professional courses such as business and management. It is advisable to have prior experience. So that you became proficient enough to answer the practical solution of the problems. When you involve in training and internship you learn how to manage the work at the basic level. That will enhance your problem-solving and analytical skills.

Even our finance minister Nirmala Sitaram begin her work being a salesgirl. Ambani the leading and renounced groups come into existence after continuous years of hard work. Most intellectuals and psychologists recommend students to go for the internship because it will increase their knowledge, confidence to face the problem during work. Just as the college experience helps in dealing with the office environment. Similarly, internships help the student to identify the problems that they can deal with during work, with the identification of problem. students can look for the possible solution at the bottom level. Such experience helps students in the long run. So students should look for the internship. A career such as marketing, business, management is something that can be handled only when you exercise them on daily basis. So internship helps you in getting practical knowledge. In addition to it, things like content writing can be learned only by practice. For the practice, you can opt the internship. That will invest your time properly that you can waste here and there in other activities. Especially during summer vacations, you can utilize your time through involving in any internship.

Research shows that those students who indulge in internships are more productive and good at problem-solving than those who are much in academics. Academic knowledge is vital to understand the problem But if you want solutions, you should go for the practical experience that only training and internship can give you. In fact placement cells in the colleges also look for students who have practical experience. During the internship, you will learn some vital skills as well like confidence and body language. Internships and training also make your financial security. Some internship provides stipend also for the work. Also, expertise in work during the internship can lead you to get a permanent job. As some agencies provide regular or permanent jobs to their best employers during the work. Many students receive jobs while doing the internship. Especially look at the intens for hire. Therefore internship and training have a significant place in a student’s life. Even Doctors and Engineers have to go through technical training before beginning their work.

mental illness during pandemic

Mental Illness during Pandemic.
Covid19 pandemic hit the masses most severely mentally. The trauma from looking for the medicine, hospital beds to dealing with the mass of dead bodies, from being left jobless to mass migration and suffering. These all circumstances severely impacted our mental state. A tremendous number of people have lost their dear ones. And some are fighting for their life. While their loved ones and family are busy in the constant search of medicines and oxygen cylinders. Those who are safe are also suffering from mental illness by looking at their environment. Full of grief, devastation. This time is very hard. And financial crisis makes this problem. So many families especially of the lower class. Left without money and aid. Those who earn daily and labor are struggling a lot. These financial bottlenecks resulted in mental illness. Especially those students who are handling the digital divide. Faces stress and mental illness. All students couldn’t afford online education due to a lack of digital gadgets. That acts as a hindrance to the growth and education of unprivileged students. The cost of academic education and institution creates a financial burden for the students and the family. some can deal with it. But those who couldn’t eventually end up dropping out there college and institute. That leads to mental stress among the students. Recently, the cases of suicide by students increase manifold. That shows how mentally covid have impacted the students. Therefore cases of suicides are reported manifold. Students who are privilege enough. Also facing mental trauma. Online education also created an additional problem, technical glitches, electricity problems, access to devices, are major problems related to online education. That cause mental stress, headache as well as eyesight problems. This problem can be overcome through everyone’s participation. All need to contribute. By providing financial aid to the needy. And by including in the conversation as much as possible with our friends and family in this hard time. Chatting with each other acts as a medicine to cure the ailment of mental stress.

Students misery

The covid pandemic not only impacted adults but students also. At one place the children lost their childhood and on the other hand, students are concerned about their career, future that seem bleak to them due to covid devastating impact on the economy.

 one of the most significant reasons is finance and the need for funds. Students are concerned because the global pandemic has created havoc in the employment sector. This resulted in many job losses in the informal sector. As the country is closed so those earning money daily and business have to suffer. The question of school, college, and tuition fees is another issue. This, in turn, has been magnified in the lives of the students and the youth of the country. The financial crisis within the family has bothered almost the majority of the population, especially the students.

The very first concern is the digital divide. Accessibility of digital gadgets especially among the lower economic classes. Eventually, which means withdrawing from school to some students. Being already distorted by financial emergencies, the necessity of digital devices acts as a hindrance in the way of student learning. leading to many students dropping out from formal courses and institutes. increasingly pitted against the highly competitive labor market with most being trapped in the vicious cycle of underpaid labor or disguised unemployment.

The government too is not in a position to solve this problem of digital devices because of treatment and aid expenses.

this economic crisis has an unfortunate effect on the mind of the students. The financial dependence on the family, often severe, mostly reduces them as isolated victims. It also hinders the access to academic opportunities of the student. . Many family members getting affected and the huge expense occurs on treatment, amidst the acute scarcity of oxygen cylinders and other medical pieces of equipment.

The students are facing the problem of academic costs at the same time when a lump sum amount is required for admission failing which the seat might get canceled.

Further, the debt trap will lead to a greater burden in the future for repayment with interest, leading to more psychological suffering. The hostility between maintaining academic costs as well as fending for health expenditure has had severe effects on the young minds, putting their future and aspirations at stake. In this situation, a and well-planned approach is needed to address the issue of financial crisis which can be aided by the government. 

Is it a Happy New Year?

The Year 2021, this year seems like giant waves of oceans going down and down. Our country gets badly downtrodden due to the social, political, and economic issues that continue to prevail, due to an invisible enemy in the form of the deadly virus.

This virus shows no mercy to anyone doesn’t matter which class, culture, and religion person belongs to; it spares no one. As the cases went up, so did the false WhatsApp forwards, chaos, panic-buying, and fear among people. The increased cases and dilemma is frightful people. As people taking hurt over their mental health, too.

From the news of unknown viruses to fearing even a slight increase in body temperature, to look for medicines and oxygen cylinders, people have experienced it all. In the beginning. To ‘deal with a spontaneous and devastating situation the Indian government announced an out-and-out 40-day lockdown. Everything came to a standstill—except divisive journalism and discrimination.

While most people don’t have the privilege and luxury to stay home, quarantine isn’t a blessing for many. it lead rise in mental illness since the coronavirus outbreak. The level of stress and anxiety has heightened.

The apprehension about job security, draining of savings, or unavailability of basic things for survival, ambiguity. People who were already suffering from mental illnesses looked upon engaging themselves in outdoor activities and meeting their dear ones as the only coping mechanism. Now they have no option but to dive into the same misery they were battling. along with that crimes such as theft, murder, extortion, molestation, etc., are increasing at an unpredicted rate

COVID-19 is just not another death-dealing health hazard. It has more profound implications that society would have to bear post lockdown too.

Enlightenment as a mass betrayal

The radio, newspaper, and TV. All are mediums of communication. They all were invented to enlighten human beings. Every creation has its purpose So they have. It’s true that for daily information we depend on this medium but does this products assisting us. Or it’s just deception. The reality is they are a tool in hands of cooperation to earn profit. And increase their business. Providing information is just a business. we get only that much information that cooperates giants want. As half of the media is dominated by politicians and giant cooperates. That influences their credibility. Hard to believe but this is a bitter truth. this invention acts like a tool in those hand who have money. consumerism is created intentionally through media in the form of advertisement. Advertisement creates a desire in human beings. This desire resulted in more consumption thus adding profit to the big giants. That shows how people are betrayed. Today content is created in such a way that doesn’t make a person intellectual. But merely a passive consumer.
In this gamble and deception, along with corporate giants, politicians are also involved. They use the mediums to propagate their message. Thus people consider the propagated message as truth. Start believing it and thus there ideology and perspective got to change. These tactics can be a hindrance to the democracy and sovereignty of the country. The enlightenment that media promise somehow vanishes because of the huge enrollment of money. People themself need to enlighten. By becoming the active audience by actively analyzing, understanding every message. We can be saved from this mass deception through the mass medium. Just we need to be vigilant in our approach whenever we encounter a media product. we need to understand the hidden motive behind that content. We need to know who is the creator of the content. And what purpose the content fulfills for the creator. Thus content by media or medium of communication needs to be observed. To better understand them. To save ourselves from enlightenment as mass deception.

“Online Education and Digital Divide”

 

Recently our Union minister Prakash Javadekar said in the Lok Sabha, “No child was deprived of online education during the pandemic as the government had taken several steps in that direction.” Such a statement is nothing but a mere lie when we encounter reality.

A majority of Indian school students do not have the means or privilege for online education. Some face network and technical glitches. Some face electricity problem. The non-availability of gadgets is another problem. Accessible and compulsory education has always been a challenge in India. Right to education is something that is written merely on paper not exist in the real world. The pandemic broadened the pre-existing gap making online education a commodity of sheer privilege. During the lockdown, thousands of students have suffered due to the digital divide. Taking the example of the Indian state with the highest literacy rate, Kerala witnessed numerous cases where students took away their lives due to a lack of accessibility to digital tools. sometimes Internet accessibility act as a hindrance.

 the obvious failure of the system and concerned authorities witnessed from the devastating act of suicide by the students. Not just that; for powering devices, access to electricity is crucial for digital education. Some states such as Bihar and Uttar Pradesh have a severe problem with electricity.

In the rural area, the houses received electricity for less than 12 hours a day. most of India’s population lives in villages where only 15% of rural households have access to internet services. Whereas in urban areas, it’s 42%. Moreover, India witnessed a spike in unemployment during the lockdown affecting the livelihood of millions.

Especially compulsion of electronic gadgets for online education became a severe problem as in rural areas subsistence is very difficult. Not every rural person could afford expensive gadgets. In most households with a meager income, eating three meals a day was not guaranteed, purchasing costly internet plans or devices cost them a fortune. From mortgaging assets to cutting off on essential household expenses, families have done it all to make online education a possibility when the government schemes failed to reach the neediest. 

Although several NGOs, social groups, and individuals rose to link this digital gap by sponsoring smartphones and laptops, the negligence by the authorities can’t be overlooked. An ordinary Indian citizen expects its government is to at least acknowledge the problem. After all, how will one solve the problem if one does not acknowledge it!

Nepotism in today’s Bollywood

we are living in a feudal society, but still, nepotism permeates everyone. however, the film industry is trapped in nepotism.
Nepotism can be defined as an act of using power or position in an unethical manner to get the dear ones in the same field. It not only exists in business but also in the Bollywood industry. this topic has been raised many times in the Bollywood industry and unfortunately having a negative impact rather than a positive impact on the lives of celebrities. Before the incident of Sushant Singh Rajput, this topic was not discussed seriously. But after his death, Bollywood was trapped in nepotism and many celebrities were interrogated. many celebrities talked about nepotism openly. Some talked positively and some in a negative manner.
Kangana Ranaut came into the industry in 2006 with the movie Gangster. She was the one to raise this topic negatively as she labelled filmmaker Karan Johar as the flag bearer of nepotism in the show Koffee with Karan. Due to this, she gained prominence. She also called Tapsee Panu and Swara Bhaser outsider. After Sushant Singh Rajput death many actors were trolled and questioned on nepotism . Because of this, many celebrities also lost fan following.
We often say that some star kids are excellent actors and done their work very well. But we said some not all because some star kids don’t take their work seriously and due to the lack of seriousness films get flopped. Nothing is wrong with exercising power based on one’s family background/star kids, but at least chance should be given to the newcomers or outsiders and even to those who don’t have any connections or godfather in Bollywood. So, they can make their names and show their talent to the public.

Real Happiness

Today in this consumerist world, the actual meaning and definition of happiness got changed. Earlier the happiness lies within the relations between the people. But growing industrialization and materialistic nature. Change the meaning of happiness for common people. today’s happiness is not the smile of the people. But the luxury became the source of joy and happiness. Social media and the internet managed to make human beings individualistic. Relation and ties among the masses are just a matter of messages. The real happiness now lies in materials and luxuries. Humans want more and more. The never-ending demand and grief of the human have wiped the concept of the real happiness. It changed its meaning. It alters its values. The early tradition, rituals, and get together don’t matter anymore. Today rituals are just a matter of fun. People don’t believe in meeting with each other. Humans today happy in the isolation. With all the materialistic objects and comfort. But if material and luxury are not happiness. Then what is happiness? It is something that we get after seeing someone happy. It is something we get after helping someone else. By looking after anyone else than yourself. It means keeping aside the greed and doing generous work. It means sidelining your sorrow, ego for someone else happiness. The sad fact is that today humans do not look after happiness. Now the happiness doesn’t matter to humans. Human is lost somewhere in the consumerist world. And so human happiness also lost.
The need of the time is to look for the real happiness. To realize that real happiness comes when you do something for someone else. Materialistic things can give you comfort and luxurious life. But it can’t give you that warmth that happiness that feeling that a real human being can give you. Human being need to understand his/her role as a human And need to look after other people to there dearest one. So that along with happiness ,humanity can be saved.

Designing the Buyer Centric Funnel

In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’.  A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.

Understanding the Funnel

The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers. 

  1. Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
  2. Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
  3. Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.
  1. Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
  2. Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
  3.  Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.

Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.

To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.

We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.

The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.

“The best sales questions have your expertise wrapped into them.”

-Jill Konrat

How does social media influence consumer behavior?

More purchasers are present via social media networks than at any other time. Purchasers are searching for surveys and suggestions. In this way, it’s fundamental to have a conspicuous online presence on different social media stages.

The most recent pattern in showcasing is the presentation of social media. Social media has the ability to impact possible clients from the beginning until the phase of a buy and past too.

To get going, shoppers need mindfulness about your image and its contribution. At a later stage, when they begin to limit their decisions, you need an online media influencer to persuade their decision. A steady discourse between the client and the brand is vital for keeping the relationship solid. An appealing and enlightening substance can stick the clients to your image.

Here are 4 manners by which social media impacts customer conduct:

Builds product awareness

Social media is an enormous impact on purchasers when they are endeavoring to assemble mindfulness about a specific item. At the point when individuals deal with an issue, they begin looking for an answer. Yet, the greater part of the occasions individuals don’t know which item or administration will take care of their issues.

How individuals become acquainted with about your item? A huge part of the crowd becomes acquainted with your image through the substance that is dispersed via social media.

The point of each business is to impact shopper conduct. On the off chance that you don’t have a brand presence via social media, you are passing up a significant chance to impact your customer purchasing conduct.

social proof as a greater force of buying descisions

Social media has brought about the advancement of social verification as a more prominent power for purchasing choices. Social verification has arisen because of the inclination of individuals to impersonate the conduct of individuals around them or individuals who mirror individuals who have an impact on them.

Glad clients will in general approach commending the items with likes, offers, audits, and remarks via online media. Advertisers are making social space more straightforward by sharing audits, remarks, likes, tweets, and pins of their cheerful clients to create brand trust and increment transformation rate.

Sharing tributes, contextual investigations, pictures, remarks, and recordings of glad clients will assemble more noteworthy trust and will function admirably on your arrival, page, counseling page, and sign-up page too.

The force of social confirmation can’t be subverted when online media has become a vital piece of purchasers and vendors. Social advertisers hoping to sell their items ought to have a strong social verification in a type of contextual analyses, pictures, video, unit cast meetings, and influencers as a component of their selling methodology. This will in the end expand the change rate.

promotions, discounts, and details on social media

Numerous web-based media clients have pursued web-based media gatherings/discussions that they are keen on. At the point when shoppers see advancements, limits, and arrangements via social media, it impacts their purchasing conduct.

Social media is an economic stage that gives brands moment reach to billions of dynamic web-based media clients. Brands ought to guarantee that the intended interest group sees your items, likes them, and offers them via social media, which assists with impacting buyer conduct.

social media influencers

Purchasers are bound to purchase when they get suggestions from an individual they trust. Big names and well-known individuals move their crowd and impact their purchasing conduct.

For instance, a powerful gamer would support gaming and tech items. Customers via online media admire these influencers for suggestions and guidance on items. A positive impact will urge the purchaser to purchase the item.

Influencer advertising can do something amazing for your image by drawing in more clients. Numerous advertisers are supplanting superstars with YouTube, Instagram, and Snapchat influencers. These online stars are giving unfiltered input on items, and purchasers love it.

Social media, which incorporates the substance, visuals, advancements, limits, and influencers, can impact the purchasing conduct of shoppers.

The impacts of social media on buyer conduct can’t be overlooked by brands and organizations.

Biden Rules begins

President Joe Biden has baited office in a country looking prominently different than it did on his forefather’s inauguration Day.Covid19 has killed more than 4,00,000 Americans, with a big part of socio-economic toll impute to federal Mismanagement, The US has also renounced its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s everywhere, snicker at its post-truth misadventures. This month’s attack on the capital represented the domestic broadcast has poisoned the polity. In the short, the new administration has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference.

The promise of a new dawn is both powerful and credible. The diversity, temperance, and experience of the incoming cabinet strongly suggest that they have a good measure of the problems at hand, and the ambition to attempt solutions one clear aspirational target is 100 million doses of covid19 vaccines n the first 100 days. Then, Janet L Yellen, who will be the new treasury secretary and America’s top economic diplomat, has verbalized as priorities both addressing the economic damage of the pandemic at home and repairing relationships with various allies abroad to take on china’s (illegal, unfair and abusive practices) collectively.
After the vain of institutions and Clutter or flailing seen in the Trump years, it will indeed take solid international cooperation to revitalize the global rules-based order. The incoming secretary of state Antony Blinking has shown a welcome so be saying,(We’ll engage the world, not as it was, but as it is)Pragmatically speaking, rebukes on human rights issues for India may be part and parcel of Washington’ liberal festival alongside the many Indian and American in the Biden Team.

Women empowerment

Amongst covid-19 pandemic, 2021 budget has potential to increase women labor force participation up to 2 percent this year.

Nirmala Sitaraman, Minister of finance, the government of

India shared that budget 2021 has the potential to increase the employment of

women. COVID-19 pandemic had disproportionately impacted women

forcing them to drop out of the workforce. The women labor force participation according to the center comes down from 25 percent to 21 percent, due to job loss by women. In urban India only 12 out of every 100 still employed are women, a shocking

statistic, down from the already low 18. No doubt the covid 19 pandemics have resulted in many challenges such as pay disparities and expensive child care is an economic downturn that hit women workers measurably harder than men. Whenever the economy shrinks people lose jobs, then look for another job but women aren’t sitting it out so much as being pushed out by disproportionate job loss, 

lack of child care, pay disparities, and lack of public policy to support working women. women with children are much more likely to report that working from home has hurt their productivity and affected their careers  .there are three drivers of increased women labor force participation 1.Jobs that exist in locations where the woman has family support.2) Contemporary and new skilling (like digital marketing, for instance) that allows for marketability3) A government mandate that enables small businesses to be rewarded for hiring more women. The allowance of women to work in all shifts is a move towards reducing the gender divide brought in by COVID-19. This will help industries such as IT and BPO in Special Economic Zone’s, manufacturing companies in sectors such as Textiles, Pharma- as well as large organizations with a national presence. The textile industry, one of India’s ancient industries that employ the largest numbers of women has received a big stimulus with the announcement of seven Textile Parks. The third aspect which would allow small businesses to be rewarded for hiring women has not seen any pull in any of the budgets presented in the few last years. Large organizations in metropolitan cities have already bought the business case for both genders that led to women’s employment being enhanced. It is the 2 and 3 level metropolitan cities and towns that need the influence of involvement. And this is where there is a large population of women – educated, career-seeking, and yet unable to earn

reasonable money due to the non-availability of jobs matching their aspirations. As per data, young women in the age group of 20-24 across urban locales, are more interested in being employed than similar-aged women in rural India. As such, this is a very important talent pool, waiting to be engaged. The BPO and micro-enterprises in these locations will require a stimulus to engage women more proactively. Had the budget addressed this, by providing a bit small, yet encouraging a sum of money to employers of women, India would have seen a jump in women’s job creation to almost double-digit increases, which will have a multiplier effect on the economy.

WhatsApp’s new privacy policy.

Identifiable living individual and includes names, email Ids, ID
card numbers, physical and IP addresses. Data is the large
collection of information that is stored in a computer or on a
network. Data is collected and handled by entities called data
fiduciaries. The processing of this data has become an
important source of profits for big corporations. Companies,
governments, and political parties find it valuable because
they can use it to find the most convincing ways to advertise
online. The physical attributes of data where data is stored,
where it is sent, where it is turned into something useful are
called data flows.

WhatsApp’s decision to delay the update of its privacy policy,
following a backlash from its users, is an implicit
acknowledgement of the increasing role played by
perceptions about privacy in the continued well-being of a
popular service. Problems for the Facebook-owned app
started earlier this January when it announced an update to
its terms of service and privacy policy, according to which users would no longer be able to opt out of sharing data with
Facebook.

February 8 was kept as the deadline for the new terms to be
accepted. This triggered a mass withdrawal from WhatsApp,
the likes of which it has never encountered, not even in the
aftermath of the Cambridge Analytical scandal, which did
bring a lot of bad press to its parent, or when the messaging
app’s co-founders called it quits a few years ago. The
WhatsApp policy update has clearly spooked many users,
who, concerned about their privacy getting compromised,
have shifted to alternative platforms such as Signal and
Telegram. WhatsApp has asked for data which contains your account
information such as Phone number, the name attached to
the account, the profile photo you currently have for
WhatsApp, the device you are using, the time when you have
been online, all your contacts, all group names of which you
are a part of, the device type, the IP address, device build
number, device manufacturer, details of the web/desktop
version and the platform which is used for WhatsApp Web,
your Status.

It also has the exact time when you set the
current profile photo and the current status message. The list
includes all contacts with whom you would have chatted on
WhatsApp, and only the mobile phone numbers are
mentioned. It also has your settings for the app, including the
privacy settings for Last Seen, Profile Photo, About Privacy

and Status Privacy. It also includes a list of the all numbers
you have blocked and whether you have Read Receipt on or
off. The issue has once again raised questions about what
constitutes legitimate uses of data and how businesses,
governments and political parties can and cannot use data .A
White Paper produced by a government-appointed
committee, headed by retired judge B.N. Srikrishna , which is
formulating a national data protection law for India and its people to safeguard there interest.

Media mere puppet for politicians and giant corporations.

Media, the fourth pillar of democracy act like a puppet in front of politicians lately. With many toolkits, cases highlight. Excessive paid news reporting during Election. Exhibits how media is governed by political parties. Today massive advertisement by the political parties shows the nexus between media and political parties. Showcase their close economic connections. Media also alleged for running agenda and propaganda for their allied politician during elections. Which hampered the credibility of the media. Many journalists appear to favor their alleged political parties openly in their text, report, and debate. Even the questions asked in interviews are biased one sustaining only one side or party. Its been observed during elections, this funding increase manifold. To dominate media investment partnership, toolkit, gifts, privileges are some tactics that political parties used without coming into suspicion. Such malpractice is performed by political parties to bribe the Media. To use it as a weapon during election campaigns. witnessed in the way media seems divided in their message. They showcase only the positive side of their party, their positive work shaping the idea and ideology of the common people. Media runs agenda and propaganda to deviate audience from the basic problem of the society and shift towards the direction their funders want. media propagates only those messages there supportive parties want. Maximum paid news reports are linked with political parties. Many politician leaders names are highlighted and summoned by the election campaign. But lack of proof and unwillingness lead to no fruitful result. And no severe action was taken place. Now media listen and write only what there investor wants. The incomplete, partial and biased information shared by the news channel became a hindrance for the sovereignty of the country. Severe actions and identification of the political parties became the necessity of time. the large number of manipulation on the part of the media shows that it has lost the credibility and trust that people have in them prior. Passive audience are consuming the biased or manufactured message that can hamper the autonomy and sovereignty of the country. Nowadays, Beside politicians many private institutions and cooperate giants seem to invest their large chunks in the media .For example, Mukesh Ambani, his family and friends owned INX Media recently. That show media became a puppet now.

THE EVER EVOLVING SOCIAL MEDIA ENVIRONMENT

People’s information acquisition and processing has changed dramatically as a result of today’s digital revolution. The digital world is now dominated by social media as it has never been before. Customers no longer rely on companies to tell them what to purchase or how to feel about their products or services. Consumers, on the other hand, are more likely to discover useful information on their own or by trusted friends or resources. Most importantly, they want to do so at a time and location that is convenient for them. This shift in consumer culture and behaviour necessitates a significant shift in how companies view social media. Social networking entails far more than just posting information and interacting with it in the hopes of it going viral.

Alternatively, it is a strategic communications approach that aids in the development of personal relationships with clients as well as the achievement of business objectives. Social networking, when used strategically, is the most effective way to practice inbound marketing. Social media has the ability to influence public discussions and expectations, develop brand recognition and loyalty, draw partners and consumers, and establish brand evangelists because of its unique existence as both a public and one-on-one platform. Social media has generated a stir across the globe, and its rapid growth is reshaping our entire world in ways we’ve never seen before.

This means that having a social media presence is now more important than it was previously. Every company should embrace this shift because the world is changing by the minute. What used to work on Twitter, Instagram, or Facebook can no longer work. This increases the need for highly qualified and experienced social media administrators who are familiar with the entire business model. As a result, they will develop innovative strategies to meet the high-end demands of companies in the digital age.

Spirulina Supplements

BEST SPIRULINA SUPPLEMENTS
Spirulina is derived from sea algae which hold numerous minerals like copper, magnesium, manganese, protein and vitamin-B. Since there are many brands introducing Spirulina supplements one should mark out the best product.
Now Food Spirulina Tablets
The most recommended number one product in India is Now Foods Spirulina tablets. This is a blue-green micro algae which contains proteins, minerals and Gamma-Linolenic Acid (GLA). This is an organic certified product which contains no excipients, binders or additives. This is a complete dietary supplement certified by FASSAI. Vegetarians can put all their trust in this product because this is 100% vegetarian product and it does not contain any harmful filters that cause irritations or allergies like gluten or soy.
Himalayan Organics-Organic Spirulina
This is also a dietary organic vegetarian supplement which contains plant based nutrients that helps to fight against allergies. This is also a stress buster and it boosts stamina. This is useful in detoxification of body aid and to reduce fatigue. This product contains good amount of Spirulina and its capsules are made of natural ingredients. But still this product has its own limitation that is the product has gluten which is not good for allergies.
Parry’s Organic Spirulina
Parry’s Organic Spirulina is the third one which is cultivated naturally and 100% vegetarian super food. This is enriched with proteins minerals and nutrients that help in metabolism. This also improves bone health. This product is made from only Non-GMO ingredients. It is free from gluten soy or milk. But still it is not recommended for people with sensitive skin and it does not cost much for its price is much affordable.
Sunova Organic-Organic Spirulina
Sunova organic is rich in iron and improves hemoglobin levels. This contains more nutrients and photo nutrients. It comprises of 60-65% proteins. This is an organic product whose price supplement is quite low. This is approved by FSSAI, and so no need to have a second chance to buy it. It yields a lot of energy and power – boosting supplement in which all the micro-nutrients are available in natural form.
Naturz Ayurveda Spirulina-Green Food Supplement
This is a multi-nutrient supplement rich in vitamins and powerful anti-oxidants, essential amino acids and beneficial enzymes. This is a budget-friendly product and this is free from gluten and other allergic substances. It helps in building immunity and this is a FASSAI tested safe product to consume. Its drawbacks are it is not 100% natural product and it shows its result much later than the previous products.

The Modern Age Of Activism

With the advancement of technology and the passage of time, the field of “Social Media” and its influence has expanded and flourished. What began as a place for people to express themselves, share their experiences, and meet new people from all over the world has evolved into an increasingly important forum for addressing socially and politically relevant issues that affect the lives of people all over the world. The claws of social media are so powerful that it is now thought that, because of its inherent strength, it has helped bring the world closer to us, right at our fingertips. Contrary to common opinion, and in light of current events, we must increasingly doubt the influence of social media.

The growth of social media has been measured not only in terms of the number of users worldwide, but also in terms of the number of channels and features available. It has also become a forum through which millions of people can access and obtain information about social and political issues and movements as a result of its development. As a result, the form of contemporary political movements and demonstrations has been formed. The #BlackLivesMatter and #MeToo movements are archetypal examples of how modern-day protests are organized on social media, demonstrating the amount of political participation and interest that can be generated on the platform. Given that thousands of people post their social and political views every day, such a knowledge overload creates a great deal of uncertainty, which in turn influences the perceptions of millions of people who read these posts. Hence, a query arises, ‘Can you blindly accept any news that is shared on social media? ‘Because what we think of as facts or news could just be a piece of someone else’s opinion on a given topic.’

The terms “momentarily” and “fad” can be used interchangeably to describe modern-day social media movements. While it is simple to raise awareness about a significant social issue, both of these movements follow the ‘bell curve.’ When the ‘Black Lives Matter’ (BLM) campaign erupted on social media, for example, it caused an instant uproar and drew everyone’s attention. People were not only vocal about their views on racism, but they were also supportive of the campaign. But, after #BlackoutTuesday, what happened? People resumed posting memes and other standard material. Within a few days, the movement that had gotten so much coverage overnight had faded from users’ feeds. When Black Lives Matter became popular, people began using it as a motif for photoshoots, makeup inspiration, and creating ‘Tiktoks.’ The movement’s objective was totally changed, and it was relegated to being a “feature of the month.” When these factors are considered, the feasibility and viability of using social media to raise political and social problems is called into question. Although it empowers millions of citizens and highlights sensitive issues, we now see that it often disempowers people and reduces the sensitivity of the issues it represents.

When it comes to demographics, ‘Millennials’ and ‘Generation-Z’ are the most active users of social media. It has become a hotspot for them to express themselves without filters. The only issue with this culture’s promotion is that it has started to incite a lot of hatred among people. Previously, we had incidents where social media saved the lives of people who needed saving, and now we have incidents where it takes the lives of people due to the amount of hatred it can generate in a split second. While there is no mention of a second chance on social media, there are plenty of unsolicited opinions. Let’s take the case of someone who hasn’t been exposed to bigotry and has an uninformed view about it. On a social media website, the person posts something about his personal opinion. After receiving criticism from others, the same person chooses to reflect and reconsider his position. The individual recognizes their lack of sensitivity and re-posts. People on social media will call it hypocrisy outright, and there would be no space for a normalized response to a shift of perception that may occur as a result of new facts and realizations. This same scenario plays out on different social media sites on a daily basis, and it can have a significant impact on an individual’s mental health.

While social media has many advantages, such as bringing the world closer together in multiple ways, we cannot overlook the differences it has generated among communities and people. The term “socializing” has taken on a new meaning in today’s world, and the days of people meeting up and interacting are long gone. Social media has rapidly transformed activism into ‘slacktivism,’ and this fact makes us doubt its viability as a forum for discussing social or political movements, because, while we may think we are making a difference, we are ultimately supporting the ‘clickbait’ mentality, in which anything is viewed as a passing fad.

5 PART-TIME JOBS FOR COLLEGE STUDENTS

Education is very important but experience holds equal importance in life. It is not important that you complete your studies and then gain work experience. You can study and earn not only experience but also money. In your free time, there are many jobs that college students can do. Some can be done from home whereas you might need to step out for some.

It has three benefits:

  • You gain work experience,
  • You earn and therefore learn what financial independence is.
  • You learn how the real world works and how you can survive it.

Here’s a list of 5 simple jobs that college students can do. These are easy to do and do not require many skills or any prior experience.

  1. Baby-sitting: 

Babysitting is the most flexible job for students because you can work when you have free time. It’s even better if you love kids. The tasks you need to do in this job may include.

  • Homework help for school going kids
  • Basic household work
  • Meal preparation
  • Attending to the child’s health
  • School pick up and drop

It is one of the easiest jobs. There’s no set income for this job and depends on the parents of the kid and you.

  1. Call centre representatives:

Call centres require a large workforce. There are a variety of people working at call centres. Students also happen to be in large numbers. You need to have good command over language and must be well-spoken. The salary may vary company to company and time dedicated towards the job. The work of a call centre representative includes:

  • Managing calls
  • Reading pre-determined script
  • Selling products or asking for donations
  • Input customer data
  • Researching customer data
  1. Pet-sitter:

This is probably the most fun job on the list especially for people who love pets. You can search for this job yourselves or use apps like Rover. They connect you to the pet owner who needs a sitter. The income through this job also depends on the employer. 

You might need to perform the following tasks:

  • Dog walking
  • Cleaning the pet
  • Taking care of medications
  • Vet visits 
  • Pet transport
  1. Online tutor:

If you are academically strong and can teach other students. Online tutoring is the best job. You can hold classes yourselves or can join an institute as a teacher. This job will pay you good money. 

As an educator, you will have to do the following things:

  • Prepare study material
  • Clear doubts of the students 
  • Check academic progress 
  • Dedicate at least an hour to teach
  1. Social media manager:

This is one of the most rapidly growing jobs in today’s time. Social media has become a part of our lives. Businesses use it to promote their business. For this, they hire social media managers. This job is also well-paying and you can work according to your schedule. But make sure to meet the deadlines. 

Your job as a social media manager will include:

  • Promoting business through social media 
  • Handling social media accounts
  • Posting regularly 
  • Increasing engagement 
  • Holding online events

There are jobs as well which you can do as a college student. Some of them are:

  • Sales associates 
  • Content writers 
  • Translator
  • Web designer 

All these jobs mostly require very basic skills. But if you specialize in something then it’s even better. Like not everyone can do web designing. Only people you have learned it can do it. 

You can search for these jobs locally where you live or can surf the internet. There are many apps as well that connect students to employers who are looking to hire people. 

In the end, all you need is the determination to do something and keep learning. 

MEDIATECH ACHIVE

The growth of MediaTek also means that it somewhere hampered Qualcomm’s market that dropped from 31% share in Q2 to 29% in Q3.

When we talk about the biggest processor makers in the smartphone world, usually Qualcomm and Samsung brands come to all mind. However, both of these were not the biggest smartphone chipset supplier in third quarter of the 2020. According to a new report from smartphone industry, MediaTek was the one that to get the lead position then Qualcomm

As per the report, the Taiwanese chipset maker performed well in $100 to 250 In India( ₹7000 – ₹18,000) price . India and China were two of the most important markets for MediaTek in Q3. One of the reasons for MediaTek’s growth is also said to be the inactive growth of Huawei due to these US sanctions.

MediaTek chipsets were in some 100 million smartphones that were sold globally in the third quarter. All this helped the company to expand its market share from 26% in second quarter to 31%.

The growth of MediaTek also means that it somewhere hampered Qualcomm’s market that dropped from 31% share in Q2 to 29% in 

However, Qualcomm even now is still leading when it comes to market for 5G chipsets. It had a share of 39% in the third quarter. As per report, the demand for 5G phones increased in Q3 with 17% of all handsets supporting 5G network. And this helped Qualcomm expand its market share. 

The research by smartphone world says that this 5G trend is likely to continue with 1/3rd of all smartphones that will be shipped in the fourth quarter of 2020. While Qualcomm has brought some new 5G supporting chipsets including the Snapdragon 690, Snapdragon 750G and Snapdragon 865 Plus, MediaTek on the other hand, has also expanded its lineup across different series using its DIMENSITY range of 5G chipsets.

Any how, 5G chipset is not nessasary for all country even in India we are going to get 5G in Q2 2021 via JIO telecommunications company and they are told that we are going to launch we wait and see how long it take to provide 5G to people.

In India only Mediatech Dimensity 800U only launched and which smart phone brand going to launch whth this chipset don’t know, where it is Mi or Realme. My preference is Realme going to launch first

Get ready India, we are going to get better network communication in 2021-2022. It may go longer than 2022 because of COVID -19 pandamic,when Indian government give spectrum auction we get 5G better network in India

CONCLUSION

Though Mediatech come from low level it achive by its performance ie… By the engineer who are all designing this chipset great aplast, any suggestion or Idea put it in comment..

THANKS FOR SPEND VALUABLE TIME

Apple iPhone 12 likely to arrive in October: Here is everything you need to know

A few days after Apple confirmed that it won’t unveil the upcoming iPhone 12 series in September, a new report reveals that the smartphone would arrive in October. Noted tipster Jon Prosser has listed down the release dates of not only iPhone 12 but also the speculated iPad and Apple Watch. Although the dates leaked by the tipster are not confirmed by Apple, Prosser in his Twitter post has claimed that he had never gotten a product announcement date wrong.

As per Jon Prosser, the Apple iPhone 12 launch event would be held on October 12 while the pre-overs would take place later that week and the shipping would take place in another week. Prosser says that the iPhone 12 would be announced on October 12 while the shipping would start from October 12. Whereas the iPhone 12 Pro devices would go on sale somewhere in November, the exact dates of which is not known.

Not only iPhone 12, Prosser has also revealed that the Apple Watch Series 6 and the Apple iPad will be launched on September 12. The company would not hold any special launch event for the iPad and Apple Watch, the launch would be announced via press release. The leaker also claimed that he never gets product announcement dates wrong and also shared the list of Apple products that were launched on the dates leaked by him. As per Prosser, he got the launch dates of iPad Pro, iPhone SE, MacBook Pro and iMac right.

Last month, the company revealed that the iPhone 12 would not be unveiled in September as speculated. During a conference call, Apple’s Chief Financial Officer Luca Maestri confirmed that the release of the new iPhones have been delayed by a few weeks. He was quoted by TechCrunch as saying, “As you know, last year we started selling new iPhones in late September. This year, we project to supply to be available a few weeks later.” Chipmaker Qualcomm too had hinted at the delay of 5G Apple iPhones.

Without naming either the brand or the smartphone, Qualcomm revealed in its Q3 earnings report that “a partial impact from the delay of a global 5G flagship phone launch.” Notably, Apple and Qualcomm had entered into a $4.5 billion deal, Apple will use Qualcomm’s 5G modem for its upcoming devices and the delay in the release of the new iPhones would also impact Qualcomm’s business.

Apple is expected to launch Apple MacBook, Apple iPad, Apple Glass, Apple Power along with the iPhone 12 series this year.

Rakshabandhan in 2020: How it is going to be different…

“There’s no other love like the love for a brother. There’s no other love like the love from a brother.” –Astrid Alauda

Rakshabandhan is popular, traditionally Hindu, annual rite, or ceremony, which is central to a festival of the same name, celebrated in India, Nepal, and other parts of the Indian subcontinent, and among people around the world influenced by Hindu culture. The festival is a festival of love, care, and happiness. It symbolizes the existing love between brother and sister. On this day, sisters of all ages tie a talisman, or amulet, called the rakhi, around the wrists of their brothers, symbolically protecting them, receiving a gift in return, and traditionally investing the brothers with a share of the responsibility of their potential care.

Rakshabandhan

Despite being a part of Hindu culture, due to its moral values, the festival is celebrated by other cultures as well. Among women and men who are not blood relatives, there is also a transformed tradition of voluntary kin relations, achieved through the tying of rakhi amulets, which have cut across caste and class lines, and Hindu and Muslim divisions. In some communities or contexts, other figures, such as a matriarch, or a person in authority, can be included in the ceremony in ritual acknowledgment of their benefaction.

Every year, this festival has been awaited by all of us. It gives a chance for the celebration of a selfless and beautiful relation. For some families, this is the occasion where sisters get a chance (out of their busy schedule) to finally visit their brother and celebrate their love. The occasion begins from the previous day itself, with sisters buying beautiful rakhis and sweets for their brothers and applying Mehendi on their hands. Next early morning, both sisters and brothers dress up in new clothes. The sister ties Rakhi on brother’s hand offers him sweet and sings love songs for him depicting brother-sister relation. The brother then gives her sister a gift and along with that a promise of “protection against any problem in her life.”

Every year, this is the time when families travel to each others’ houses to celebrate the festival. But this time, the festival falls amid these harsh times when the whole world is standing against a pandemic, COVID-19. Rakshabandhan is the first major festival of Hindus after the beginning of the pandemic. Therefore, it is a challenge for all of us to get along with the charm of the festival by taking all the precautions and by maintaining social distancing. This year, it is difficult for sisters to visit their brothers if they live in a different city or state. Each year, we can easily have a get-together and celebrate the festival. But, every year, we have our soldiers, policemen, doctors, workers who are away from their home, on their duty even during festivals for the service of their country. This time, we have got a very golden chance to serve our country and fight against the pandemic by staying at our homes. We can spread happiness and celebrate the festival with our police brothers, doctors, and nurses who are truly working as our safeguard for our protection. We can tie Rakhi out of respect to them, making them realize that they are true heroes and fulfilling the responsibilities of a brother.

images

Apart from this, in this time of the internet, even though we are staying far, we are always connected through the internet. We are never apart. We can celebrate the festival over a video call. It will a new experience and it will be great fun. One more thing we need to remember that though some sisters are not able to go to their brother, due to pandemic, colleges and schools are closed. This brings young brothers and sisters together who usually don’t get holidays on Rakshabandhan when colleges run regularly. They must be together after a long time and enjoying the togetherness.

“As we grew up, my brothers acted like they didn’t care, but I always knew they looked out for me and were there!” – Catherine Pulsifer

Marketing Keywords

Hey Readers! Hope you are doing well. Here are some terms related to the field of “Marketing” that are not much popular but everyone should be aware of them. Let’s try to know about them in a simplified manner.

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  • Bottom of the funnel

The funnel approach determines the customer journey with the company. It begins from awareness when customers start knowing about the product or service and then move to other stages and finally making a purchase. At the bottom stage, the leads are finally ready to try the product/service.

How the Marketing Funnel Works From Top to Bottom

  • Business-to-Business (B2B)

B2B is a transaction between businesses where both parties are involved in some agreement for benefiting each other and fuel the business growth of their company with the deal.

  • Business-to-Customer (B2C)

B2C, as the name suggest, involves transaction and communications that take place between a company and an individual (customer).

  • Churn Rate

Sometimes, individuals leave the usage of product or service in the middle and churn rate measures the number of such individuals who stop subscribing to a service or a product in a specific time duration.

  • Cold Calling

This term is quite common and used a lot when it comes to sales department. The main objective if any business is that their product or service should reach out to the masses and for that the concept of cold calling comes into picture. It means reaching out to potential customers who have never been contacted before and telling them about the product or service.

Cold Calling Techniques: Are you doing these 10 things to improve ...

  • Comparative Advertising

Some days before, I wrote a blog on “reverse comparative marketing”. Comparative Advertising is one of the advertising method where companies make direct comparison with their competitors.

  • Corporate Identity

Just like your identity is defined by various parameters, a company has its own logo, vision, mission, symbols etc. that form the “corporate identity”.

  • Dark

Well, now that “Dark” has taken the internet by storm and people are loving the series, “dark” in case of marketing refers to the person who is not more responding to notifications and has left probably due to his/her own reasons.

  • Demographics

This term is also used in various circumstances to get the basic information about the person such as their age, gender, occupation, income, family class etc. In the field of marketing, demographics help in segmenting people into various groups that can be used for strategizing and implementing innovative campaigns.

  • Discovery Call

This refers to the first call that the person makes to any prospect in order to get information about the person, “to discover about them”.

  • Engagement

After people have joined the service, it is very important to design campaigns to maintain their interest and keep them “engaged”. Social media is a boon and helps in customer engagement with various activities such as comments, asking questions, creating a poll, live streaming about something, resharing the content, viral marketing and real time advertisements etc.

What is digital engagement? | The Digital Engagement Guide

  • Forecasting

It refers to the process of predicting the future with past data and other analyses and help in getting more insights of marketing and sales trends.

 

I am now making a prediction that you will have gone through these keywords and must have learnt something new. Don’t go in the “dark” as there will be more articles coming with more such interesting keywords.

 

Till then, keep reading, liking and sharing.

 

 

 

 

 

 

 

 

Performance Marketing

Hello Readers! Let’s understand the concept of “Performance Marketing” in this article in a simplified manner.

Think about how you used to get marks in your school time. The better you write in your exam sheets, the better you scored. The grades are based on your “performance”. From junior school to college to the corporate, people have been judged and have reaped the benefit according to their efforts. In the era of digitization, the concept of  “performance based marketing” follows the same pattern.

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The world is interconnected and though red market exist for most of the businesses as well as industries, it has become crucial to keep aside the competitiveness and mutually benefit each other. For instance, a website is no more about just themselves but contains various videos, links, advertisements and images for other businesses as well. One way to increase the traffic is about creating back-links and posting the content of another page/site to own page.

What Is Performance Marketing and How Does It Work?

Now, here comes the concept of “Performance Marketing” which can be defined as the comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click. (https://thepma.org/)

The business environment is a very dynamic one and to keep up with the pace, performance marketing helps retailers and affiliates to sustain and grow. It creates a win-win situation for both parties involved: retailers as well as affiliates. You might have come across a page with too many advertisements running along the page. And I am sure you know why it is important for websites to do so.

The performance in this case can be an array of executed desired results, such a completed lead, sale, booking or download. Some believe in “clicks” as the more number of prospects click on the advertisement, the more the affiliate are benefited. There are multiple strategies one follows while designing the affiliate program according to the  business.  In this data driven marketing world, performance marketing campaigns give one the ability to measure everything from brand reach to conversion rate down to a single ad.

Benefits of running this campaign:

  • Easy to track performance
  • ROI
  • Innovative
  • Increase brand visibility
  • Networking
  • Low Risk
  • Scalability

Limitation:

  • Some marketing tools need investments to run and analyse about any campaign
  • Goals setting must be very specific from the beginning
  • Catering to the masses

Performance marketing has evolved over time thanks to new technology and changing consumer behaviors. In today’s performance-driven world, digital marketing is all about “hitting the right people on the right device at the right time.” (utbrain) With performance marketing, only the successful transactions are considered and paid accordingly which reduces the chances of investing and paying for useless campaigns that have no or minimum ROI.

What Is Performance Marketing In The Singapore Context?

With a great vision, good team and marketing tools, a company can go ahead with launching various performance marketing campaigns and increase their web presence by collaborating with others in the market.

 

 

 

 

 

Why you should never buy Instagram likes?

After Facebook, Instagram has become one of the fastest-growing social media channels. It is considered a top platform for brands to showcase their product and services through images and videos. However, Instagram now has changed its algorithm. It no longer displays posts chronologically, rather it will showcase posts of those pages that you have interacted with, the most. This means, that for a new brand its will be hard to gain likes and followers on the platform.

This can lead to brands doing dirty tactics such as buying likes. They think this will make them look more established, whereas it’s not the case.

How to buy likes on Instagram

There are two most popular methods generally used to gain likes. One is to create multiple fake accounts and make them like your page. Some services sell likes for Instagram. Another way is to subscribe to a service that provides Instagram bots access which will follow or like posts on related accounts, then bots later unfollow those accounts to maintain an ideal follower/following ratio.

The first method to artificially increase the follower count is a tad bit tedious and doesn’t help in improving interactions. Another problem with this method is, it is easy to see that most are multiple fake account followers with no photos/ videos or interactions. This is a clear sign of suspicious activity.

The second method is to buy likes for Instagram. It works to grow followers based on reciprocity – like for like, follow for following. In most cases, the new followers have no idea that in no-time the bot will unfollow them. It is a bit of deception that some may consider being unethical. If anyone calls you out it can affect your brand image.

Some bot services will leave generic one-two word comments on photos like ‘’Nice’, ‘Great Job’, ‘Extraordinary’. It may seem a real person is interacting with the posts. But in the worst cases, the Instagram bot can result in a PR disaster as its fake positive comments might end up on some contradictory post.

Reasons why buying likes is not a good idea

-Buying likes can damage a reputation rather than helping it. If by any chance, someone calls you out, this will lead to a lot of people turning against you and your brand. This can hamper you in the long run.

-If Instagram finds out, there are high chances it will deactivate it or shut it down permanently. It will soon become a ‘goodbye-account’. Instagram encourages users to engage in real-time. Anything that is fake, or using some kind of automation, is not something Instagram takes in a positive light.

-The Instagram appearance will be bad: Although it’s a known fact, that engagement rates go down the more followers the page has. But if you come across a profile that has 1 million followers, but hardly gets 2000 likes. It won’t be difficult to tell that those followers are fake. This may give a bad impression to real followers which will make them unfollow the page.

-Engagement will below: There will be no genuine engagement from the purchased likes or followers. Most of those aren’t real people at all, merely bot fake accounts.  The best engagement can from these is generally an automated comment ‘nice post’. Some of the signs of a typical fake follower include a blank profile picture and a general lack of intelligent interaction.

-No money will be earned: Brands would not like to work with the ones who buy likes or followers as they are easy to spot. Brands do not select influencers based likes or followers, they see the engagement. Many tools are available to help brands figure out. They don’t want to be stuck with unworthy accounts.

-Not a sustainable marketing strategy: Buying likes will not lead to long term goals that go around creating deep, meaningful relationships with the audience. For brands, turning this audience into real-time customers and to ensure that customers become brand advocates is necessary. None of these will come out fruitful if the likes are from fake accounts.

All to say, buying likes may seem tempting, but it does more harm than good. Instead of increasing engagement, it can decrease the engagement, destroying all the efforts. So it is better to skip the easy way out to social media marketing and go for a more sustainable plan. After all, real people are the ones who can become potential customers. Don’t buy followers or likes to fool the audience. It’s a big NO! NO! Rather build a genuine relationship with them and engage well. Be yourself, don’t sell yourself short. Grow the followers organically. Also, follow Instagram’s guidelines to avoid the potential of your account been taken down.

Reverse Comparative Advertisements

Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.

Laws Governing Comparative Advertisements in India - iPleaders

Top 5 Brand Wars | Ardea Concepts

The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.

The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.

 

In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.

Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.

Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.

Every brand should keep in mind that: “We are in this together”

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Brand Awareness

Can you recognize the brand from the following pictures? Can you identify the food product in one go? I am quite sure most of you know these pictures and the brand I am talking about.

Well, that is the impact of the name that they have created in the industry. McDonald’s blurry billboards demonstrate just how instantly recognizable the fast food chain’s offerings are, as this innovative campaign has taken a global approach. The campaign that was titled as ‘Say No More’ featured multiple print and billboard images, all of which feature a blurred image of a popular McDonald’s menu item. “Brand awareness” is a challenge for every company, specially for a new company and marketers look for innovative and out-of-the box strategies to create visibility and awareness.

What exactly is Brand Awareness?

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition. (Investopedia)

The products and services that are popular among the masses are mostly the ones due to brand recognition. For instance, if one remove the labels and packaging of soft drinks bottles, many of them will become indistinguishable. To reach out to the masses, the giants in the industry such as Coca-Cola and Pepsi rely on brand awareness to make their brands famous. Over the years, these companies have employed advertising and marketing strategies that have increased brand awareness among consumers, and that has directly translated into higher sales.

The term and the concept is extensively used by Facebook for its Brand Awareness Advertisement. Though it is a challenging task to predict how many people remember the ad, there are few algorithms for the same.

If we talk about the advertisement field, traditionally, it has been using various “ad recall surveys” to measure whether people remember their ads. Now with big data, machine learning is used for the same. For example: Facebook choose target audience on the basis of:

  • Behaviour: measure more than a thousand signals including the existing relationship that someone has with your Page, their likelihood of interacting with the ad and demographic characteristics.
  • Polling:  constantly calibrating our predictions by running thousands of polls on a random sample of campaigns each day that ask people if they recall an ad.

Now, with the advent of technology and rise in the smartphone users, social media has become a relevant platform for companies to create brand awareness. As social media allows one to share experiences, opinions and views, brands are anticipating the attitude of online users and creating strategies to reach out to the masses.

 

Labeling in Marketing

A yellow packet depicting “2-minute noodles” will lead to customer attention and brand recognition within seconds. I am sure you, as a reader must have guessed what I am talking about. Yes, it is the packaging through which a brand like Nestlé has created its name so much so that people know about the product more than the brand. Today, we are talking about the importance of labeling in branding.

Labeling is used for packaging the product. In marketing, a marketer can also use a sticker inedible products to impart knowledge of the ingredients of the food items. This helps to spread awareness among the customers about the item they are consuming and labeling also helps to mention ingredients. It enables product identification.

Packaging is the process of enclosing the product in a way that is remains safe and secure for its distribution, sale, storage and use.

Types of Labeling

There are different types of labels:

  • Brand label: It is very essential when it comes to labeling as it gives information about the brand. It can be removable or non-removable.
  • Descriptive label:  It specifies product usage.
  • Grade label: It describes the aspect and features of the product.

Functions of Labeling

The multiple functions of labeling are as follows:

  • Defines the product and its contents: A label is very informative in nature and is used to know about the details of the products, its specifications, usage and caution to be taken while using the product. Example, Green tea depicts various health benefits of consuming it.
  • Recognition of product: Labeling assists in the identification of the product. Example, we talked about Maggi in the beginning of the article.

  • Classification of products: It means classification or grading of products according to different categories in the market. Example, soaps are classified as child care, one for dry/oily skin etc.
  • Help in promoting the product and increase brand visibility.

Standard Requirements for Labelling

  • As per a Notification issued by the Ministry of Commerce on November 24, 2000, all pre-packaged commodities (intended for direct retail sale only) imported into India must carry the following declarations on the label:
  • All units of weight or measurements must be metric.
  • If the net quantity of the imported package is given in any other unit, its equivalent of standard units must be declared by the importer.
  • Month and year of packing in which the commodity is manufactured, packed or imported, and the maximum retail sales price (MRP) at which the commodity in packaged form may be sold to the end consumer.
  • The MRP includes all taxes, local or otherwise, freight, transport charges, commission payable to dealers and all charges towards advertising, delivery, packing, forwarding, and any other relevant charges.
  • Note: Pre-packaged food products meant for institutional use do not require the MRP, but a ‘Not for Retail Sale’ declaration on the label is required.

Labeling is an important factor in the sale of a product. It helps businesses to get customer attention via the packaging. Attractive graphics are used to appeal to the masses to buy the product and similarly visuals are targeted.

 

 

The New Watchdog

Mainstream media to new media- how has the shift affected political reporting

Politics is undoubtedly a game for supremacy solely played in the name of the people for evoking national interest. Fred Fedler was right then he said “journalism is built on reporting government”. The idea of ‘the watchdog’ means that the journalist, as an independent observer without any vested interest in any side of the controversy, can inform the public about what is going on, particularly if the government is corrupt or even incompetent. However, the political journalists do not play this role flawlessly. 

There is a paucity of good political reporting in India- reporting with an insight, reporting that captures in action the trouper of the political field, reporting that exposes the petty politics and the never ending hypocrisies of political parties and the conspiracies of those in power.

The grave situation that the Indian democracy is in, is that it is they who guide and shape the destiny of some 135 crore people. Lacking ideas, bereft of intelligence and character, they exploit religion and caste to stay in power. 

Most political commentators and reporters on traditional medias like mainstream news channels and newspapers have glorified politicians and never truthfully presented their failures as much as their achievements. Programmes of political parties are rarely critically evaluated by reporters of most traditional media and their flaws are never commented upon so that the people are carried away by their rhetoric or patriotic postures. The Inadequate political coverage, not judged by the quantity of the news brought in or reported but by the quality of it, brings down the credibility of the traditional media. 

The mediatization of the political news necessitates that media content is governed by media logic rather than political logic, and can be indicated by media interventionism where the journalists are in control of news making. (Esser, 2008, Strömbäck and Dimitrova, 2011, Zeh and Hopmann, 2013). 

The way we use social media today impacts what we read and how we read or listen to news. Consider politics for that matter- Political parties bank on news channels, such as ZEE News or NDTV to get their updates on how the election campaign is going. Unbeknownst to many, both of these news outlets are on opposite sides of the political spectrum. If you tune into Zee News, you will get a completely different view of any candidate than you would on NDTV and viseversa. This type of controlling what people read and hear causes a lot of misinterpretation. This is where political reporting in new media comes into, where you not just read what the journalist has to say but also what others think about it and more importantly why they think the way they do. Unlike the traditional media, you don’t hear one side of the story, on new media platforms you can view multitude versions of the same story. With the advent of political reporting via social media and news portals, journalists who act like the watchdogs are now backed up, not only by their organisation, but also by their viewers, readers and followers who make an informed choice. 

At the same time, the new media has initiated trends time and again. exposed how the traditional political reporters undercut the ideal aims of a free democratic press. The watchdog role is now played by the new media which had previously only been performed by trained political journalists who even under the worst of circumstances focused on uncovering the facts surrounding serious political wrongdoings.

Is social media same as digital marketing?

Hello Readers! When it comes to marketing, there are few terminologies that are used interchangeably, and one of them is the new buzz words “digital marketing and social media marketing”. Let’s try to decipher the thin line between these terminologies.

 

What is Digital Marketing?

Digital Marketing in simple words can be defined as the process of making a brand visible and create brand awareness with the formulation of marketing strategies. It includes both online as well as offline means of reaching customer base.

  • The online means include web, email marketing, use of SEOs, backlinks, video, audio, social media marketing etc.
  • The offline means include print media, television ads, radio advertisements, newsletter and posters, billboards etc.

digital-marketing-components

What is Social Media Marketing?

Social media marketing is making an online presence of the organization using various social media platforms such as Facebook, Instagram, Twitter, Quora etc. These platforms have changed the way human used to interact with each other. They have given a platform where one can share their views, comment about the same, share the content and has helped businesses to come a bit closer to knowing the attitude of people.

Social media marketing helps businesses to cater the demands of customers by exploring their interest online. The real time nature of social media allows businesses to know the current trends based on which diverse marketing strategies are designed. For instance, real-time marketing is now-a-days used a lot where the existing situation and occasion is considered and the Advertisement is created. This is an interesting concept and is now used by various brands across the globe. Amul, one of the amazing brand when it comes to marketing, has been creating such ads from a long time and its little girl is portrayed playing various characters.

What is the major difference between the two terms?

Social media marketing is a part of digital marketing online channel of transferring information and messages across the globe. It mainly includes the platform that the masses use to communicate, share and acknowledge about concepts, events, products and services. With smartphone users increasingly at an exponential rate, social media is becoming more popular and hence it has become extremely important to strategize marketing process considering social media platforms.

                                social media mar

The world is coming closer and coupled with one another as technology is rising. Millions of users have the habit of checking their phone after they get up and before going to sleep. Marketing is itself a challenge as every other business wants to stand out from the crowd and make a differential impact on human mind for a longer duration. Catchy slogans, captions, doodles, pictures, gifs and videos are used to attract customer attention. The quality of service and product is still of utmost importance but to increase their reach, even traditional companies that had no social presence are now stepping up and creating their online presence by designing innovative campaigns. Such is the reach and power of digital marketing.

5 Ways to Stay Fit During Quarantine

Now that you are spending less or no time outside your homes, it’s more important than ever to prioritize your physical health. Staying active can boost your mood and even reduce stress. How can you stay on top of fitness game without going to your local gym, doing weights and following your fitness instructors? Online challenges and videos, home fitness apps, creative at home swaps and the use of the safe outdoors, if available, can help.

Here are some ways to stay active while also staying home: 

Switch up your running/walking routines

Whether you’re a runner, jogger or a walker, try and keep your routine fun by setting a schedule and small goals. If you’re a walker, map out a different route of your house for each week of exercise or just stay in one place. If you’re a runner and have access to a terrace or a garden, select a goal such as run a 4 KM and set up a training schedule to achieve your goals, and with time you can increase up a notch and challenge yourself.

Check out this 1 Mile walk at home- https://www.youtube.com/watch?v=njeZ29umqVE

Try a bodyweight workout

You don’t have to grab weights to achieve a good workout. You can still feel the burn if you do a low impact cardio, bodyweight strength or a high intensity interval training circuit. 

Check out this 30-minute body weight workout from Greatist- https://greatist.com/fitness/no-gym-bodyweight-workout-infographic#1

Try a fitness challenge on YouTube

Want to build core strength? Tone your abs? Tone your arms? Find a fitness challenge on YouTube that targets the zone you want to work on. You’ll be surprised by how much stronger you can become in a week or more.

Check out these videos out

7 day workout challenge by Carly Rowena: https://www.youtube.com/watch?v=6ixZnsKTErE
6 minute arm workout by The Uma Show: https://www.youtube.com/watch?v=qpLA1tPwjXA

20 Min Total Core Workout (Equipment Free Ab Workout): https://www.youtube.com/watch?v=-b2lNLq3EaA

Try a Fitness Website

Active.com offers 30-day fitness challenges including push-up challenges, ab challenges and more.

Greatist offers many detailed work out blogs- from workout plans for beginners to expert routines. For a start, check these out- 

https://greatist.com/health/back-workouts-at-home

https://greatist.com/health/calisthenics

https://greatist.com/fitness/chest-workout-at-home

Follow along with a studio

Many studios offer video easy to follow tutorials, try Zumba tutorials for high energy workouts or go with cardio dance workouts. You can also try free tutorials with simple, at-home equipment swaps like bags of flour or books instead of weights. Although these workouts will be different than the gym sessions that you’re used to, it’s an interesting way to break a sweat and re-connect with your own body.

Check out Keaira LaShae’s  dance workouts-

10 Minute Cardio Dance Abs Workout: https://www.youtube.com/watch?v=XTH5saFBDqA

Cardio Fitness Party Workout: https://www.youtube.com/watch?v=fhUP6FQj3t4

Check out the link to read more on at-home equipment swaps-

8 Household Items That Double as Workout Equipment for Your Makeshift Home Gym: https://www.realsimple.com/health/fitness-exercise/fitness-equipment-alternatives-home

Social Media Marketing – A Look Into The Future Of Marketing

Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.

Social Media Marketing Converts Up to 3-Fold Because Millennials ...

Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.

Rise of Video Content:

Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.

Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.

Lead Generation through Social Media:

Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.

Influencer Engagement:

Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.

Conclusion:

When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.

How to grow your business through Instagram

Instagram is a great marketing tool for any business to flourish. It has over 800 million monthly active users. Despite it being a massive platform, it is fairly easy to grow your business on it. It allows you to connect with your fans, customers, partners, and prospects. For your account, to be worth your efforts and time, the most important thing is to be active on it. 

Let’s take a look at how Instagram can help in building a brand and grow your following without spending a single penny on advertising.

  • Post images that attract the audience – A picture is worth a thousand words so make sure it counts. To get active audience engagement, offer both – great design and value. Use sites like Canva and Stencil to design the best infographics or posts. No need to hire graphic designers, these tools make your posts look extremely professional at free of cost.
  • “Call to action” a must thing – There are a lot of companies that just post on Instagram without the customers knowing what to do, where to go. One can always make use of the bio section for a strong “Call-to-action” that directs people to the sales page or the company’s website. This way it is much easier for better functioning of the business.
  • The right use of Hashtags (#) – Hashtags are extremely powerful for increasing engagement, categorizing posts, attracting followers to a certain niche and also to strengthen the brand image. Every time you make a post, make sure to write a caption with it including the hashtags ( don’t use more than 5 ). This will make your post look well put up and appealing to the audience.
  • Regularity in posting content – You don’t have to spam the audience but make sure to at least post one or two times a day. This will help in keeping the audience updated and be interested in your brand. None the less, the more the posting is done more the chances of a rapid increase in followers.
  • Engagement is the key – Engagement with the audience can be fruitful for your company. Start liking, commenting on their posts, it can often lead them to visit your brand’s Instagram handle. There are chances that they can also reciprocate by liking and following it. Purchasing followers can never be in one’s interest, so avoid it.
  • Look up to Analytics – Instagram provides an option to check the insights of the profile. One can see which post got the most engagement, which day is when people are most active, when is the best time to post. With the help of this information, plan your future posts accordingly to get the most mileage out of them.

All in all, this visual feed can reflect your brand’s uniqueness and differentiate your business from others. So with the right marketing strategy make the best use of it possible. Take advantage of all that Instagram has to offer and you are good to go.

 

4 Simple Steps to Begin Building an International Brand

If you are an entrepreneur, you are probably wondering what the best strategies to build an international brand are. Now that your business has made it at the local level, it will still succeed at the international level if you have a perfect approach. According to experienced business people, it is as simple as doing it all over again, but now in a different market setup overseas. But to make it clear for you, we will take you through the four important steps to help you succeed in building an international brand. Read on to learn more.

Look for a Market

The first step to succeeding in creating an international brand is to look for an appropriate market. The world is too small now that businesses can penetrate every corner, but one must identify the right market for their goods and services. What would be the point of rolling out an international brand that has no buyer? Market research is therefore crucial, especially when conducted by experts who understand international business in a better way. You can also focus on doing your own research online to identify this.

Prepare Your Product

You have no option other than to have a superior product that can compete with many others. Global businesses are numerous, and they’re more innovative than ever before. An excellent production team is what you need, whether you hire them locally or internationally. This means consistent product development research by talking to your consumers and checking what your competitors are offering. It is also crucial to consult experts so that they can give their opinion. In this case, speak to reliable consultants like those found on https://www.grsconsultants.com/. They will come in handy when preparing a product package for your market.

Create an Identity

Most companies and organizations already have a brand identity. Any person who sees the name of such an organization will instantly know what product they have on offer. Before hitting the global market, you can create a local identity through a website that is visible, providing superior products, and communicating with all of your customers. Customers like a differentiated product which will make them come back again and again. Being active in social activities in society will further make your identity clearer like Pen2Print, Eduindex and EduPub.

Market the Product

Marketing your products and brand name both locally and internationally is easy nowadays. All you need is to embrace digital marketing by starting a website and social media pages. The platform has no borders, which makes any business get noticed far and wide. You can customize SEO efforts to focus more on your targeted global market to increase your chances of visibility. With better marketing, your products will get buyers in the global market within no time.

Summary

Finally, I wish to mention that global brands are easy to create by following these four strategies. They have been tested by experts and are proven to work well for many businesses. You too can start implementing them today and make changes where necessary to suit your needs.