Christmas

Christmas is a Christian holiday known in December, celebrated all over the world and known for its decorations and Santa Clause. Christmas means “the feast day of Christ”. An annual celebration that marks the birth of Jesus Christ; it is considered December 25 as a cultural and religious festival among many people around the world. Christmas is celebrated in all Christian lands, but there are differences in the way each nation celebrates it.

History After Christmas
The history of Christmas is one that goes back a long way; The first Christmas was celebrated in 336 A.D. in Rome. It played a very important role during the famous Arian controversies that took place in the 300s. During the early years of the Middle Ages, epiphany covered us.

Christmas was restored to light in about 800 AD when Emperor Charlemagne received a crown on Christmas day. During the 17th century, Puritans were not allowed to celebrate Christmas because it was associated with drunkenness and other immorality.

A suitable holiday was held around the year 1660 but was unpopular. About the early 1900’s, the Anglican Church of Oxford organized the Anglican Church, and this led to the revival of Christmas.

Christmas preparations
Christmas is a celebration of many traditions. It is a public holiday so people get a Christmas break to celebrate.

Christmas preparations begin early for many people so that the festivities begin on Christmas Eve. Christmas preparations involve many activities. People often buy ornaments, food, and gifts, especially from children of family and friends. Some families purchase matching Christmas costumes for everyone.

Typical arrangements include decorating the area with Christmas trees, lighting. Before the decorations begin, the house should be thoroughly cleaned. The Christmas tree brings the Christmas spirit home.

Gifts are placed under the Christmas tree in wrapped gift boxes and should not be opened until Christmas Day. The church is also decorated with this special event. A thorough cleaning of the churches was also done to bring in Christmas. Songs and drawings to be made on Christmas day.

People often spend a lot of money on Christmas so saving money for these programs should be the first preparation for all these things. Families also plan to travel to stay together during the festive season. Traditionally turkey is the most common meal in the world on this day. Cards are also written to friends and family to wish them a happy holiday and to show their love.

Celebrating Christmas Day
Christmas carols are played on radio and television to celebrate the day. Most families start by going to a church where songs and hymns are performed. Then, later, they join their families in exchanging gifts and celebrating with food and music. Merry Christmas is a wonderful time.

Traditional homemade cakes, cakes, and muffins are the special Christmas items. Children are given lots of presents and new clothes. They also meet ‘Santa Claus’, who is dressed in a bright red and white costume, who greets them with kisses and presents.

Conclusion:
At Christmastime, we know that the birth of Jesus is the beginning of great things on earth. It is often an opportunity to reflect on nature and the reason for our existence. Christmas is such a celebration that people of all religions and denominations celebrate the world despite the Christian celebration. The theme of this very unifying ceremony.

References:

https://www.britannica.com/topic/Christmas

https://www.google.com/amp/s/www.history.com/.amp/topics/christmas/history-of-christmas

Coca Cola controversy

As Cristiano Ronaldo snubbed Coca-Cola at the press conference ahead of Portugal’s Euro 2020 opener, the move had a spiralling effect all across the football fraternity. The move also coincided with the share prices of Coca-Cola dropping down, wiping off about USD 4 billion from their brand value. However, industry experts don’t feel the two incidents were related.

Highlights

  • Cristiano Ronaldo’s Coca-Cola snub at a Euro 2020 news conference has been a huge topic of discussion
  • The move also coincided with the brand value of Coke sinking by USD 4 billion
  • A market expert, however, has brushed aside any connection between the two

Ronaldo wasn’t pleased seeing Coca-Cola bottles placed on the table as he arrived to attend the press conference with Portugal manager Fernando Santos on the eve of the Hungary match. He put the Coke bottles aside and picked up a water bottle saying ‘Agua’, asking people to drink water over soft drinks.

While the move was to promote a healthier lifestyle, the fact that Coca-Cola is an official sponsor of Euro 2020, is bound to leave both the beverage brand and UEFA a little disappointed.

“Coke and UEFA will both be fuming,” sports marketing expert Tim Crow, who worked as an advisor to the beverage-maker for 20 years, was quoted as saying by The Athletic. “The fact is there’s an agreement between them, which all the FAs and players sign up to, and one of the contractual agreements is going to press conferences where you’re surrounded by the sponsors’ branding.”

It’s certainly not ideal that one of the most famous and most followed athletes on the planet makes a gesture like that. The sports marketing community will have raised more than an eyebrow in Ronaldo doing that,” he added.

A day after the incident, reports of Ronaldo’s move hurting Coca-Cola’s stock prices and brand value surfaced but Crow has dismissed any co-relation between the two incidents. Branding it as ‘complete nonsense’, Crow said that the investors in the United States of America are not impacted by what happens in a European football match’s press conference.

American investors are not driven by what happens in a press conference ahead of a European football match. It doesn’t work like that. Tonnes of stocks went down for several reasons but the two things are not related. There are a billion servings of Coke every day. I think they’ll be OK,” he said.

Keywords for SEO in content

What are keywords?

The words or phrases used in your online content that help people locate your website via search engines like Google are known as keywords for SEO. Using SEO keywords (together with SEO recommended practices) to optimize your website can help you attract more users and traffic.

Importance of keywords

According to studies, 95% of users only glance at the first page of search results. And the first three results receive half of the clicks on that page.

What kind of traffic you get will be determined by the keywords you select to target (which includes the ones you select to put in your article). For example, if you own a golf shop, you could want to rank for “new clubs,” but if you’re not careful, you could end up drawing traffic looking for a new location to dance after dark.

The purpose of search engine optimization is to drive organic traffic to your website from search engine result pages. Because you might explain what you give in a slightly different way than some people ask for it, keywords are as much about your audience as they are about your content. You must understand the demands of your visitors — the language they use and the type of material they seek — in order to generate content that ranks well organically and leads people to your site.

How to find and choose keywords for SEO that drive traffic?

There is no such thing as great keywords; only those that your target audience uses frequently. It’s up to you to devise a plan that will aid in the ranking of your sites and the generation of traffic.

List out the relevant keywords

Consider the generic buckets for the topics you wish to rank for. You’ll come up with roughly 5-10 topic buckets that are relevant to your business, and you’ll use those topic buckets to assist you come up with specific keywords later on.

Use keyword research tools

Keyword research and SEO tools like Ahrefs, SEMrush, and Ubersuggest can help you come up with new keyword suggestions based on exact match and phrase match keywords based on the keywords you’ve already developed. This activity may provide you with options you hadn’t explored before.

Curate keywords for relevance

Sources that Google considers authoritative will be given more weight. That means you must do everything you can to establish yourself as an authoritative source by adding helpful, informational material to your site and promote it to gain social signals and backlinks.

Use mix head keywords and long tail keywords

It’s critical to double-check that your keyword strategy includes a mix of head keywords and long-tail words, as this will ensure a well-balanced keyword strategy with long-term goals and short-term gains. Because head phrases are commonly searched, they are more competitive and difficult to rank for than long-tail phrases.

Number of keywords for SEO

Depending on the length of the content, there would usually be 3-8 total. This offers you a fighting chance to rank for one of them, and you can even reoptimize your content later based on where it now ranks. However, you should strive to use your primary keyword once per 100-150 words as a general rule. So, if you’re producing a 1000-word post, you should use the primary keyword roughly 7-10 times.

When generating content focused on a few extremely good keywords, you’ll notice that related keywords will organically and organically appear. More than that degrades readability and stands out like a sore thumb to both readers and Google’s page crawlers.

where to use keywords for SEO

Some of the most important areas where keywords can help with SEO are discussed below:

Include keywords in Meta Description and Title tag.

Meta tags such as title tags and meta descriptions tell searchers what a page has to offer before they decide which link to visit. They will be noticed by Google as well. Make sure your focus keyword appears in your title tag, preferably at the start. Google reads from left to right, just like humans, and gives the words at the start of a title greater weight.

Use keywords in the Title of article.

When writing page titles, the ideal practice is to start the title with your target SEO keywords or keyword phrase. It will be perceived as more relevant as a result. In addition, unlike on small screens, your page title will not be cut off in mobile SERPs.

Use keywords in the Headings and Subheadings.

When at all possible, incorporate a focus keyword into the H1 heading of a page. Subheadings assist readers browse your text by providing a place to rest their eyes.Subheadings may aid visitors in determining the content’s relevance to their requirements.

Include Keywords in the First 200 Words.

Given that Google looks at the first 200 words of a blog post, it’s critical to include your primary keyword in the first sentence or paragraph if at all possible, without affecting the quality of the content. Similarly, at least one secondary keyword should be used in the first 200 words.

Use “stop words” in Awkward Keyword Phrases.

Stop words can be used into keyword phrases to make them read more naturally while maintaining their ranking value.

Include Keywords in URLs of website.

The greatest URLs provide visitors and Google a hint about what’s on the page, so make them as detailed as possible. This entails including SEO keywords in the URL.

Include Keywords in Anchor Text Links and Image Alt-tags.

Using keywords in articles as anchor text links can aid other pages on your site. This is also known as building an internal link structure, which shows Google where the most relevant articles for specific keyword phrases are located. You can use anchor text links of particular keyword phrases to drive the authority of other “pillar” pieces if you structure the content appropriately.

Images are indexed as well, giving users another chance to find the information. Also, images can aid in content accessibility, which is beneficial to the millions of disabled searchers throughout the world.

That concludes our discussion. Check read articles on keywords for SEO lead generation and the top keyword research tools to help you improve your content strategy now that you know the importance of keywords for SEO.

What is Content Writing?

Content Writing is writing engaging contents for a company, article publishing house, and newspaper editorials. Content Writing is a most in-deman jobs nowadays. Whether it is a startup or a small scale company they need content writers for thier blogs or website. Writing engaging contents will attract the viewers in their company and their profit will increase. 

Content Writing can also include writing scripts for Web Series, Podcasts and Dramas. Writing a high quality content is important to attract readers. Words have big emotions than actions. Delivering a good content is as important as delivering feelings and emotions.

One can do content writing as their freelance work. If you are really passionate about writing and want to make some money out of that you can take content writing as a part time job to explore more. Clients will pay you based on the number of words you delivered. 

There are different types of content writing such as writing Articles, Delivering newsletters, Email writing and Ebooks. Sometimes the company might ask you to write SEO based content to generate traffic on their website. If you are planning to take content writing as a job then you can learn SEO to increase your chances of getting hired. 

Writing a powerful content is important for Email Marketing. When a person read a mail he/she should be convinced about the products or things you are suggesting. To do that delivering good contents are more important. For example if you are reading an email and the content is not good and captivating enough you will right away skip that and move on. So writing a good content for everything should be important not only for email marketing.

When you work as a content writer for niches that you are not familiar with do a thorough research before writing the content for that company. Before planning to work as a freelance content writer make sure to have your portfolio ready. Because the first thing the client will look for is your portfolio. And if you have worked as a content writer don’t forget to add that to your resume. Also do some content writing internships to get some experience. In this way you will learn more about the writing strategies. Whether is paid or unpaid take that internship to get some experience. Only experience and a good portfolio will increase your chance of getting hired. 

Don’t get disheartened if you couldn’t find your first client in Content Writing. It will take lots of time and hard work. So start by applying for internships in that way you can get your clients in a short manner. Don’t be too desperate and reach clients in a fast manner and make them terrified. For example if you want to reach a client in social media handles first try to read their work genuinely. Don’t reach out to them without reading their work and give false statements about their work. It will create a bad impression. 

Try to appreciate their work if it was really good and gradually let them know that you want to gain some experience from them. Because they have lots of experience they might consider you and help you in your content writing career.