Category: Digital Marketing

How to optimize your Blog Content

                                     How to Optimize your Blog Content through SEO Strategy?

         The Process of Search Engine Optimization (SEO) aims to improving the quality of website to a website and a web page to a search engines. Strategy of SEO content marketing is not an appropriate for every website where else other Internet marketing strategies are more effective.

SEO Targets on Unpaid Traffic:

  • Unpaid Traffics are known to be organic results.   
  • There are Billion searches in a single day, many people for specific product and this searches are commercial intent and leads to immense amount of specific, high-intent traffic.
  • This focus rather than the paid traffic, because unpaid traffics are originates, different kinds of searches.
  • Which includes; video search, academic search, image search, news search, and industry-specific vertical search engines. 

Internet Marketing Strategy:

  • This Strategy mainly focuses on how search engines work, the in-build algorithms in computer dictate search engine behaviour.
  • It instructs what people search for, the actual search terms, search engines are performed under the targeted audience.
  • When websites ranked higher on Search Engine Results Page (SERP), the SEO content marketing has to perform because websites receives more visitors from a search engine.
  • The most successful Internet marketing campaign depends on high-quality web pages to improvise their sites and allows the site owners to measure the rule.

Optimizing search engine for Blog Content:

  • SEM (Search Engine Marketing) is a practicing of designing and optimizing search engine. 
  • Search engine marketing focuses on excellence more than the relevance.
  • Difference form SEO content marketing is, between the paid and unpaid priority ranking in search results.
  • Most of the organic search traffics are not paid for search engines.
  • In addition, the accessibility of web crawlers, user web accessibility has become immensely important for SEO, this is considered to be a wise business.

How to Optimize your Blog posts for SEO?

  • The best way to optimizing the blog post is depend on how we creating it, SEO perform to get more traffic for your blog.
  • As a beginner, we have to plan for actual keyword search, what the real audience look for.
  • The keyword technique is mostly used by SEO experts and content creators, this helps to plan for content strategy.
  •  Topic plays a vital role for your blog it makes users to click your website to see the article.
  • If we were using single all in one SEO plugin have to focus on keyword in your article’s setting.

 The Evolution of SEO:   

  • In last two years with Computer-programmed algorithm updates and changes to Google search results page. 
  • Now SEO evolves dramatically, so it requires more great content.
  • In 2021, investing in organic traffic is a viable marketing. 
  • SEO becomes most important in digital marketing.
  • According to Bright Edge’s study, organic traffic is responsible for more than 51% of visitors to the websites.

How to Increase the Traffic for your Blog Content?

  • As a Blogger, we have to know about the audience preference to increase website traffic.
  • To succeed in SEO, you need understand the user intent.
  • Have to use keyword attractively to grab the viewers to your website, such as; t-shirt sale, instead we can put Amazing t-shirt sales Hurry!!!
  • To get high CTR (Click Through Rate), have to use unique keywords to gain a high position among all websites.
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Blood type

Do you know your blood type? If you haven’t been in any medical situations where blood type is important, you might not.

We know that there are 8 main blood groups that make up most of the world’s population.

But it turns out that scientists still don’t know why we evolved different blood types. And that may remain a mystery for a long time. But from now, science can at least tell you about your own blood.

Knowing your Blood type

In develops parts of the world, it’s not crucial to know your blood type off the top of your head. Doctors will typically run tests before any major procedure and if there’s any doubt in a medical emergency, you’ll most likely receive O negative blood, because that’s the universal donor blood that’s save to give to any A, B, AB or O recipient.

Blood type experiments

For thousands of years nobody really understood blood. A Greek doctor Claudius Galenus from 200 CE believed that it was created food and liver, and this school of thought lived on for nearly 1500 years.

It wasn’t until in the 17th century A british doctor named William Harvey, discovered that blood actually circulated through the body. This spawned A new age of experimentation with blood.

In 1665, an English physician successfully kept one dog alive by transfusing it with a blood of another dog. Just two years later, doctors began experimenting with Xenotransfusions. That is transfusing humans with animal blood, such a sheep. And those human patients died.

It wasn’t until 1900 that we finally realised people and animals actually have different types of blood that determine whose blood can mix with whose. That’s where different letters came into play.

If you’re type A, your immune system will perceive type B blood as an intruder and trigger auto immune response that can cause

  • kidney failure,
  • extensive blood clotting, and
  • even shock.

The reverse is true of type B blood. The immune system will attack type A.

AB blood however, accept both A and B blood without triggering the auto immune response. These things get little bit complicated when introduced there negative and positive part of your blood type. Positive can’t accept negative, but the opposite is extremely dangerous.

Other than 8 Blood types

To further complicate things scientists have discovered dozens of more blood type, such as the Duffy blood group, which can determine your susceptibility to malaria. Or the Hh blood type, which 1 in 10,000 people in India have. But the vast majority of the humans fall into this A, B, O system.

As per why humans evolved this complicated system of blood types and compatibility, we really don’t know. The original mutations are thought to date back nearly 20 million years. But whatever the biology is behind blood typing, it’s a real practical thing that matters.

It’s just not a bad idea to know your blood type. If you’re traveling somewhere that’s rural, or doesn’t have access to advance medicine, it’s good for you and your travelling companion to know your types, just in case of an accident along the way. In big emergency closer to home, blood banks often put in calls for donors of a specific type. And remember if you’re type O Negative, you’re an extremely useful universal donor. So, knowing your type can give you a peace of mind.

Your body when you Swim

Harvard medical school published a study which looked at over 40,000 men, aged 20-90 who were either runners, walkers, swimmers, and physically in active people. With an average length of 13 years of observation and in that time

  • 2% of swimmers passed away
  • 8% of runners passed away
  • 9% of walkers passed away
  • 11% of physically inactive people passed away

This study showed that swimmers are much healthier later on in life than the rest of the population and for women swimming just 30 mins a day can decrease coronary heart disease by 30 to 40 percent.

It also helps to increase HDL aka good Colestrol. Some studies have also shown that aerobic excercise can keep the cells in the lining of your arteries more flexible and healthier. Hence there is no question that swimming is an awesome form of fitness.

Body during swimming

What do you actually feel when you go into the water? Here are some main elements of the human body that gets impacted during swimming.

1. Blood

According to the America Heart Association, swimming is considered as Aerobic activity. Aerobic excercise enlarges the heart and it increases the blood flow through the entire boby. Because swimming is an excercise, the blood has to pump all the molecules into the body.

2. Heart

Since so much of blood has to be pumped into the body, that ties into how it impacts your heart because we know that after 2 mins your body goes into aerobic respiratory because your heart has to pump all the oxygenated blood through the body. So as you swim, your heart is circulating the blood which help your body to perform and achieve the required goals.

3. Skin

You must have seen that the skin color changes of swimmers. For example, some swimmers face turns red when the swim, that happens because your blood vessels are dilating and the brings the heat to the surface into the skin then some people turn red, as a result your skin is showing the effort that you’re putting in the water.

4.Muscles

There’s a reason why swimmers are considered to have best body and physiques in the world compared to any athlete, because swimming engages every single muscles in the water when it comes to your core stability, your upper body, your biceps, your hamstrings, your calves, everything is engaged when you swim.

When you’re swimming, you are micro tearing your muscles while swinging it. And the muscles requires 24-48 hrs to recover those muscles. That’s when sometimes you might feel sore.

5. Lungs

Swimming can actually help increase your lungs volume because in swimming different than other sports, you can’t actually breath whenever you want. It’s not like running when you have full access to oxygen.

In swimming you’re engaging your muscles and you’re not allowed to breathe necessarily at the time when your body might want it. So because you have to get used to this, you actually increase your Vo to max (maximum amount of oxygen body is able to use). So basically you are making your lungs more efficient at functioning.

6. Brain

The Brain loves swimming, because of all the extra blood flow moving through these endorphins that makes you more awake, alert and focus.

But this could happen in any type of sport but swimming is something really special because you’re sort of in your own world where the medium is 800 times more dense than air, which makes you feel free and relaxed.

Hence, from physical health to mental health, swimming is an incredible benefit human body and after reading this you must be thinking of trying swimming.

Being Bilingual

People have very different opinions on what bilingualism really is. For some it means speaking two languages fluently and with little to no effort rather strongly consider a person bilingual, if it has perfect pronounciation in both languages and makes very few grammatical errors while talking.

  • Illustration of language concept

The truth is that, even with a bad accent and making some mistake, being able to speak in two or more languages rather than one has practical benefits in an increasingly globalised world.

Multilingualism

Multilingualism has been shown to have many psychological and social advantages that can go something simply as

  • watching movies with no subtitles
  • to having less problems in traveling and
  • even getting a job or business opportunities specially in tourist areas.

Types of Bilingualism

It is considered to be two types of Bilingualism

1. Compound Bilingualism

Compound Bilingualism, also called addictive Bilingualism happens for example when a child is raised by bilingual parents and both languages are used in home, the child grows when both languages are used simultaneously in the same environment.

With this type of Bilingualism, the person does not see the two languages as separate it is common to hear such people speaking different languages in the same sentence or using a word of a different language from the one they’re talking to better express themselves.

2. Coordinate Bilingualism

This is the second type of Bilingualism also know as Subtractive Bilingualism. In this type, the person perceive two languages as separate because he learns them separately and in different environments in context.

I am an example of coordinate Bilingualism, most of the time i talk Hindi when I’m in my college environment or to people who talks only that language, I use the language specifically for those context but to my family members i usually talk in Bengali which is my native language, the language related to my home environment. I see these two language as separate since I learned and used them in completely different environments.

Officially Monolingual Countries

Only a few countries in the world including the U.S, England, and Australia are officially Monolingual but even in these countries only a considerable percent of people who speaking and understand more than one language.

Advantage

Researchers suggest that bilingualism can slow the advance of age-related mental issues such as Dementia and Alzheimer’s by up to 4 years.

Also in bilingual adult, brain tissue called grey matter is denser compared with Monolingual adults.

Although speaking more than one language does not necessarily make you more intelligent person, it helps stimulates and increase brain connections. Learning a new language is like an excercise to the brain that will improve your Cognitive skills and even if you grew up in a Monolingual environment, it is never too late to start learning a different language.

History of Halloween

From communion with the dead to pumpkins and pranks, Halloween is a patchwork holiday, stitched together with cultural religions and occult tradition that spans centuries.

Before Halloween

It all began with the Celts; a people whose culture had spread across Europe more than 2,000 years ago. October 31st was the day they celebrated the end of the harvest season in a festival called Soin, that night also marked as Celtic New Year and was considered a time between years; a magical time when the ghost of the dead walked the earth as called as time when the veil between death and life was supposed to be at its thinnest.

At that time the villagers would gathered and lit huge bonfires to drive the dead back to the spirit world and keep them away from the living. But as the Catholic Church’s influence grew in Europe, it frowned on the pagan rituals like sawing.

The name Halloween

In the 7th century the Vatican began to merge it with a Church sanctioned holiday. So November 1st was designed All Saints day to honor martyrs and the deceased faithful. Both of these holidays had to do with the afterlife and about survival after death, it was a calculated move, on the part of the church, to bring more people into the fold.

All Saints day was known as then Hallowmas; hallow meaning holy or saintly, so the translation is roughly mass of the saints. The night before October 31st was All Hallows eve while gradually morphed into “Halloween“.

How the holiday spread

The holiday came to America with the wave of Irish immigrants during the Potato Famine of the 1840s. The brought several of their holiday customs with them including

  • Bobbing for apples and,
  • Playing tricks on neighbors like, removing gates from the front of the houses
Irish immigrants

Trick-o-treat

The young pranksters wore masks so they wouldn’t be recognised but over the years the traditional of harmless tricks grew into outright vandalism such as in 1930s, pranks during Halloween became really holiday, as there was such a hooliganism and vandalism.

Trick-o-treat was originally a extortion deal, give candies or get your house trashed. Storekeeper and neighbors began giving treats or bribes to stop the tricks and children were encouraged to travel door-to-door for treat as an alternative to trouble making. By the late 30s trick-o-treat became a holiday greeting.

Where did Necktie came from?

The neckties, also known as decorative noose are a narrow piece of fabric designed to be worn around the neck and tied at the throat. They can be made from many materials but commonly constructed from silk or cotton.

Varieties

Today there are many different kinds of neckties:-

  • Ascot tie
  • The zipper tie
  • Clip on tie
  • The tie dye tie

So when did wrapping a piece of fabric around your neck become a formal style necessity. The length of World War to blame can partially be placed on the French Military. While humans have been tying fabric around their neck since they could sew.

History

The neckties is been known as it didn’t start crowding collars until the 17th century. King Louis XIII of France had hired Croatian mercenaries to fight for him during the 30-year war and the king was impressed by the length of cloth the Croatian used to keep their jackets together.

Croatian

Louis liked it so much that he required his entire royal court to wear them a tradition that his son will continue in his court. The trend soon spread across the French aristocracy and it wasn’t long before all of the Europe had converted to the curve at.

Tying a Necktie

There are four main ways to tie a neckties;

  1. The Four-in-hand knot
  2. The Pratt knot aka The Shelby knot
  3. Half-windsor knot
  4. The Windsor knot

According to researchers from Cambridge Cavendish Laboratory, there are 85 ways to tie a tie. Thomas Fink and Yong Mao actually use Mathematical modeling to figure this out and publish a book on their finding.

Towards the end of tie fashion

The necktie is losing its grip around the throat of male fashion. Tech companies such as Google, Amazon, and eBay actually encourage their employees to dress casually with some going as far as banning traditional office wear entirely and other companies are following suits.

Its fast become a power move to dress drown to the office in the 21st century as a statement of fellow workers, you can wear what ever you want.

Californian companies have led the charge in disrupting many common business practices, by rejecting aspects of corporate life that once seemed to given such as

  • Traditional working hours
  • Corporate hierarchies
  • Paying employees a living wage

Now politicians and even royalty are leaving tie in their dresses so it many not be long before neckties joins the history books of pointless male neck fashion.

BODY DYSMORPHIC DISORDER(BDD)

Body Dysmorphic disorder is a mental disorder marked by an obsessive of perceived defects or flaws in once appearance. A flaw that to others is considered minor or not observable.

People suffering from BDD

  1. Can feel emotion such as shame and disgust concerning a part or parts of their body part and fixate on this.
  2. The obsession is so intense that the person repeatedly checks and compares the perceived flaw seeks reassurance sometimes for several hours each day.
  3. The person can also adopt unusual routines to avoid social contact that exposes the perceived flaw.
  4. This pervasive thoughts about their appearance and body image interfere with their daily life via
    • Educational
    • Occupational dysfunction and
    • Isolation

No matter how many times people assure them that there is no flaw, they cannot accept that the issue doesn’t exist.

The most common features about which people obsess includes:-

  • Nose
  • Wrinkles
  • Acne
  • Complexion
  • Blemishes
  • Hair
  • Skin
  • Vein appearance
  • Muscles size
  • Tone
  • Breast size
  • Buttocks
  • Genitalia

BDD is estimated to affect up to 2.4% of the population. The condition usually starts during adolescence affecting both men and women. BDD does not go away on its own if Untreated it may get worse with time leading to

  • severe depression
  • Anxiety
  • Substance abuse
  • Suicidal thoughts and behavior

Causes

The exact cause is unknown, but like every other disorder BDD may result from a combination of causes such as:-

  1. Brain differences
  2. Environmental factors; special if they involve negative social evaluations about the body or Self-image
  3. Childhood trauma
  4. Genetics; studies suggest that BDD is likely to run in family.

Certain factors that may increase the risk of developing the condition may include:-

  1. A family history
  2. Negative body image
  3. Perfectionism
  4. Negative life experiences such as bullying or teasing
  5. Introversion
  6. Media influence.

Symptoms

Extreme preoccupation with a perceived flaw in your physical appearance that appear minor to others for at least one hour a day. Attempting to hide perceived flaw with –

  • styling, makeup or clothes – to seeking plastic or cosmetic surgery,
  • avoiding social situations,
  • constantly comparing appearance with others,
  • always seeking assurance about appearance from others,
  • low self-esteem, compulsive behaviour such as skin picking and frequent clothes changing.

Extreme preoccupation with an appearance that interferes with social life work, school, or other functionality.

Diagnosis

A medical evaluation will be carried out other medical conditions after which further evaluation is carried out by a mental health professional.

Diagnosis is based on:-

  1. A psychological evaluation; which aims at assessing risk factors and thoughts feeling as well as behavior can be associated with a negative self-image.
  2. Personal, medical, family and social health history.

Treatment

Treatment option may include therapy and medication includes:-

  1. Cognitive behavioral therapy; that helps you learn how to cope and behave to improve your mental health
  2. Medications; such as SSRIs may help is control obsession and control repetitive behaviours

Psychiatric hospital may be suggested if the symptom is severe such as when you’re in immediate danger of harming yourself.

Famous personality with BDD

Here is a list of people with BDD;

  • Michael Jackson(singer, dancer)
  • Billie Elish (singer)
  • Robert Pattinson (from twilight)
  • Ileana D’Cruz (from Rustom)
  • Miguel Herrán (from money heist)

Mukesh Ambani guarantees a ‘Jio’ for energy change

Reliance Industries Ltd administrator Mukesh Ambani on Friday revealed his arrangement to do a ‘Jio’ in energy change by delivering green hydrogen for under $1 per Kg, or generally Rs 73 at Friday’s dollar conversion scale, for quicker reception of the cleanest versatility arrangement accessible to the world now.

“Green hydrogen is zero-carbon energy. It is awesome and cleanest wellspring of energy, which can assume a crucial part on the planet’s decarbonisation designs,” India’s most extravagant man revealed to International Climate Summit 2021, adding Reliance will seek after the objective of first lessen the expense to underneath $2 per kg and eventually to under $1 in 10 years.

Ambani’s vision for green hydrogen has a natural ring to it. It can possibly disturb the portability and energy change showcases the manner in which Reliance did when it entered the telecom market with Jio, which diminished taxes and got buyers snared to information benefits a vital element for moving towards web of-everything Green hydrogen as of now costs somewhere in the range of $3 and $6.55 per kg.

Ambani likewise said Reliance will set up 100 gigawatts (GW) of inexhaustible force limit by 2030, which is essential for a $10 billion environmentally friendly power energy bet he had declared to investors on June 25

The organization will utilize the force created from this ability to deliver hydrogen by electrolysing water. With plentiful daylight, India can create more than 1,000 GW of sun-based force

This energy utilizes only 0.5% of the nation’s landmass, he said, adding India has as of now accomplished 100 GW of sustainable power limit and the objective of 175 CW by December 2022 is currently well inside sight

Dependence’s emphasis on hydrogen is a critical element for accomplishing Ambani’s net-zero objectives “Last year, I had reported our aspiring obligation to make Reliance a net-carbon zero organization by 2035. This year, I introduced our technique and guide for the new energy business, which will be the following huge worth creation motor for Reliance and India,” he said.

“We have begun fostering the Dhirubhai Ambani Green Energy Giga Complex more than 5,000 sections of land in Jamnagar. It will be among the biggest coordinated environmentally friendly power fabricating offices on the planet. This perplexing will have four giga processing plants which cover the whole range of sustainable power,” he said.

Hydrogen is the kind of the period, on account of the public authority’s National Hydrogen Mission. This is important for the public authority’s methodology for decreasing the economy’s carbon impression as New Delhi fights off strain to declare a net zero objective Power and environmentally friendly power serve Raj Kumar Singh disclosed to TOI India can possibly become one of the biggest, if not the biggest maker of green hydrogen”

Head administrator Narendra Modi has defined the objective to reach 450 GW of environmentally friendly power limit by 2030 Out of this, Reliance will set up and empower somewhere around 100 GW of sunlight-based energy by 2030, he expressed. Ambani said, will make a Pan India organization of kilowatt and megawatt scale sunlight-based energy makers who can deliver green hydrogen for nearby utilization.

Throughout the following 3 years we will put rupees 75000 crores in these drives. Dependence will accordingly make a proposition a completely coordinated end2end renewables energy biological system to India and Indians he said.

The four giga manufacturing plants incorporate a coordinated sun based photovoltaic module plant, a high-level energy stockpiling battery plant, n electrolyser processing plant for the creation of green hydrogen and an energy component industrial facility e for changing over hydrogen into rationale and fixed force.

History of Indian Stamps

India got independence on 15th August of 1947 assured in a new era in the history of the country but philatelist had to wait another 98 days for the release of India’s most commemorate stamp on 21st of November 1947.

First stamp

The Postal Telegraph Department however came out with a large Kashi postmarked with the slogan “Jai hind” for the occasion and letters mailed that the major post offices of the country were cancelled with this post mark.

The India’s first commemorative stamp features the Lion capital of Ashoka which had one set on the top of a column of Sarnath near Varanasi. The lion capital has since been around at the state emblem of India the denomination of the stamp was one and a half annas and an inspiration of “Jai hind” in Hindi was also depicted in the stamps.

Other stamps

Actually three stamps were planned to release at the time of Independence. The rest two stamps were released in the 15th of December 1947 with the three and a half annas stamp with portray of the national flag in tricolor Saffron on the top, white in the middle and green in the bottom.

The twelve annas stamp depicts an aircraft a symbol of the modern age. These stamps also have inscription “Jai hind” in hindi, they are also known are Jai Hind stamps.

The stamps were printed offset lithography. As the three and a half annas stamp was printed in three colors in three steps because difference in inking at different stages, because specimens having the top of the flag in deep orange or pale orange and the lower part in pale green and deep green were coming across.

Petroleum Jelly is harmful to skin

You probably have a jar of Vaseline somewhere in your house. Millions of people swear by it as a remedy for clapped lips, congestions, diaper rash and dry skin. Unfortunately the popular product is more harmful than many realise.

What is Petroleum Jelly?

Petroleum jelly, commonly known by the brand name Vaseline, is a byproduct of the oil refining process. It was originally found coating the bottom of oil rigs in the mid 1800s. As a byproduct of the oil industry, it’s an unsustainable resource and far from eco-friendly.

How does it work?

Used in everything from lotions to baby products, petroleum jelly works by creating a protective barrier on the skin to hold in moisture. The waterproof barrier it created on the skin blocks pores and can lock in residue and bacteria.

When used on a burn or a sunburn area, it locks in heat and can block the body’s ability to heal. You need to stop using Vaseline for these four reasons:

  1. It contains harmful Hydrocarbon. The skin is unable to metabolize petroleum jelly, so it sits as a barrier on the skin untill it wears off. This blocks the body from gaining any benefit from the substance. A 2011 study found strong evidence that the mineral oil hydrocarbon Vaseline contains are “the greatest contaminant of the human body”
  2. It Promotes Collagen Breakdown. Due to the barrier that petroleum jelly creates on skin, it blocks the skin ability to breathe and absorb nutrients. This can cause the skin to pull the moisture and nutrients it needs from within, leading to collagen breakdown.
  3. It can leads to Estrogen dominance. Estrogen dominance occurs when the body has high levels of estrogen and low levels of progesterone. It has linked to infertility, menstrual problems, allergies and autoimmune problems. Petroleum jelly contains chemicals called xenoestrogens which are believed to increase estrogen problems.
  4. It can cause pneumonia. Although rare, a condition known as lipid pneumonia can occur when small amounts of petroleum jelly is inhaled and build up in the lungs. Because the body can’t metabolize or breakdown the substance, a severe inflammation in the lungs can occur.

Natural Alternatives

There are several natural alternatives to petroleum jelly that you can use without worrying about health risks. If you’re looking for a simple alternative, try one of these options:-

  • Shea butter – High is vitamin A, E and F, shea butter works to nourish the skin through the beneficial fatty acids it contains. It can also help reduce inflammation and increase collagen productions.
  • Beeswax – a great alternative to petroleum jelly is Beeswax. It can be blended into homemade beauty products to protect the skin. Add it to a homemade lip balm and body cream.
  • Coconut oil – this oil loaded with health benefits. It works to nourish the skin through the fatty acids, lauric acids and anti-inflammatory compounds.
  • Coco butter – it contains antioxidants and benefits fatty acids. It may even reduce the signs of ageing.

Why does a student need to be industry ready & how they can be?

What do you mean by industry ready?

An industry expects their employees to have Non-technical skills and personal attributes such as team work, communication skills, integrity, reliability and self-motivation are considered more important than purely technical skills to get industry ready.

Importance

A study shows that 50% of the curriculum that are been taught in college/universities, by the time students will graduate, it will get auxiliated with new technologies in the market.

Let’s say for example, a product manager of a company who advertises the product, collects data and analysis the data to improve the marketing strategies of company. He can do it manually, but with time if an app is developed for this work, the company won’t be requiring any product manager.

Although degrees are important for future but it is also important to have a knowledge about what all techniques and skills that will be there in future and also to start developing those skills.

How can students be industry ready?

Here are some ways of getting industry ready:-

  1. Practical Knowledge of Doing Things:- If you can demonstrate how to implement the theoretical knowledge you have then your chances of getting hired will improve significantly.
  2. Sharpen Your Communication Skills:- If you are not able to communicate properly, your knowledge will be of little use to you.
  3. Inculcate the Habit of Innovation:- Form a habit to think out of the box, if you can provide a company with a method to save on expenditure or increase their profit, you have better chances of getting hired.
  4. Read Books and Newspapers Regularly:- Form a habit to read a newspaper or book at least half an hour daily, as this will improve your thinking process as well.
  5. Build Your Profile to Show Your Accomplishments:- One needs to be presentable and be able to exhibit his or her qualifications and capabilities convincingly.
  6. Pursue Online Courses to Hone Your Skills:- To make yourself industry ready, it is better to learn some new skills online.
  7. Work on Your Weak Areas:- The trick here is to present your weaknesses in a way that it looks profitable to the company for whom you want to work for.
  8. Learn to Organize and Manage Your Time:- It is about getting the maximum output in a given amount of time. Productivity matters a lot when you are working for a company.

So start investing more on prolonged and sustainable skills because knowledge and degrees are not going to be most required in future. This is the time to decide what is to be done and how should the steps be taken forward.

Will you take Chinese vaccine?

Made in China, accept it or not but for many of us this label has become synonymous with low cost and low quality. So how true is the stereotype and what has Chinese done to deserve such a bad reputation? Well the list goes long, the latest item is vaccine.

China has sold vaccines to the World which may not be working. It is currently exporting vaccine to 43 countries with:-

  • a total of 742 million doses that have been sold,
  • 22 million doses have been donated,
  • 262 million doses have been delivered.

China is exporting 3 major vaccines:-

  1. Sinovac
  2. CanSino BIO
  3. Sinopharm

But do these vaccines even work? Let’s look at some of the countries those have received Chinese vaccines.

Mongolia

In Mongolia, more than half of the population is fully vaccinated but daily infection has risen by more than 70% in the last 2 weeks, and they’re using the Chinese vaccine Sinopharm. No doubt Mongolians are questioning the effectiveness of the Chinese vaccine.

Bahrain

Bahrain an Asian country is witnessing a surge. There’s a sharp rise in the number of infections and this dispite of high levels of inoculation. How will China explain this? China’s Sinopharm vaccine, accounts for 60% of the inoculation. Bahrain is now administering a Pfizer booster shot for those who have received both doses of vaccine.

Seychelles

Seychelles of East Africa, 61% of the population have been vaccinated with just 100,000 of people. This island nation has the highest vaccination cover globally. It’s daily average cases rose up to 400 with 37% of the fresh infections reported in fully vaccinated people. This is the result of the Chinese vaccine they’re using which is Sinopharm.

UAE

The United Arab Emirates has vaccinated more than 38% of the population with more than 51% have received first dose and yet daily new cases exceeded to 1700. And they are also using the vaccine Sinopharm that was received from China and UAE is also questioning the efficacy of the Chinese vaccine and also giving a Pfizer booster shot to Sinopharm recipient.

Countries who have refused

Philippines

In the month of May, the Philippines President apologized and asked China to take away Sinopharm vaccine back. He sent back the doses because Chinese cure is unproven.

Saudi Arabia

Saudi Arabia has also refused to recognise certificates of Sinovac and Sinopharm. It is recommending Pfizer and AstraZeneca instead.

Do Chinese vaccines works in China

There’s a fresh out break of new infections that are been reported in the Guangdong province of China. Guangdong with its capital Guangzhou, accounting of 90% of the confirmed cases. Health authorities of the capital blames the delete variant which was first identified in India. A strict lockdown has been composed there overseas arrivals are being quarantined, million have forced to indoors.

Hence its proven that the rumours of China had conquered the pandemic was false. The virus is unpredictable, it keeps spreading. Vaccines are not full proof in preventing infections but if one vaccine has repeatedly proven ineffective then it’s time for some reflection.

8 APPS AND TOOLS THAT WILL MAKE YOUR LIFE SIMPLER

There’s an app for everything nowadays, from tracking steps to tracking calories.  A good app offers some level of added utility to your day-to-day life without intruding in on your real-world responsibilities. When looking to get the most use out of your smartphone, look for apps that can enhance your work, hobbies, and relaxation. Apps can help you to take charge of three of the most important aspects of your day-to-day life: your family, your health, and your time.

                   Technology is a godsend. From the idea of communicating a thought to another person within seconds to freezing a moment in time—technology has made life more memorable, productive, and helpful. One search can result in a multitude of pasta recipes and life advice. One swipe could you find you a potential partner. A few movements and you’ve reminded your sister to feed the dog.

                   As easy as technology is, my life experiences have driven me to always be in the pursuit of more and more life altering apps to step up my act in being spiritual, healthy, productive, and social. Below are just a few.

1.Inshorts:

Free

iOS and Android

The Inshorts app, developed by Ada News InShorts Pvt. Ltd, is designed to summarize every news piece in 60 words—yes, exact 60 words. The idea is to deliver the news at speed, complete with facts and what you really need to know. Laborious analysis is kept aside, so as to not slow you down while in the process of catching up with the happenings of the day. The app covers a wide range of genres. All stories are condensed manually by the in-house editorial team, and each news article also includes links to the larger story on the source website. This app was previously known as News In Shorts.

2.UrbanClap:

Free

iOS and Android

The UrbanClap app is perhaps the biggest indicator of a new trend of hiring professionals for executing various tasks and services. This includes repairs and maintenance tasks, including AC repairs, managing home care, plan events such as weddings and birthday parties as well as signing up for services such as tutors and for hobbies, among other things. Once a user puts in a specific request in the app, UrbanClap matches it with the registered professionals and assigns accordingly. UrbanClap says that they have more than 50,000 professionals registered to work on the platform and have more than 1 million users.

3.Swiggy:

Free

iOS and Android

The idea of opening an app on the smartphone, and depending on what catches your fancy that day, ordering food has caught on quite quickly. Indian app Swiggy is currently available in eight cities—Delhi, Gurgaon, Bengaluru, Hyderabad, Mumbai, Pune, Kolkata and Chennai. Users, depending on the city and the precise location, can order from restaurants in the vicinity. Swiggy currently does not have any minimum order criteria for delivery of the order.

4.Hike Messenger:

Free

iOS, Android, Windows Phone

Instant messenger apps are by far the most popular smartphone apps, simply because they have made communication with friends a lot faster and a lot less cluttered. The made-in-India Hike Messenger has 100 million users and the platform is used for exchanging as many as 40 billion messages every month. Over time, Hike Messenger has become more polished to use, and has added some rather cool features as well. The latest version of the app includes optimization for better connectivity when the 2G/3G/4G connection falters as well as a Hidden Mode for keeping chats private. Hike Messenger includes a Direct feature which lets you share files with friends, who are in close physical proximity at that time, without using the mobile data or Wi-Fi connection.

5.Fitso:

Free (in-app purchases)

iOS and Android

Once you are done with the food that you ordered using a food delivery app on your smartphone, it may be time to count the calories and pull out the fitness app on your phone. And the Fitso app for Apple iPhone and Android smartphones does just what is expected from it. Users can track their activities, set goals, manage workouts and also chat with a coach to get tips on how to improve your fitness routine.

6.Sleep cycle:

Free (in-app purchases)

iOS and Android

Sleep is one of the most often-overlooked aspects of a person’s health. The Sleep Cycle app helps users achieve optimal sleeping habits by waking them up at the best possible time each morning. Intelligent graphs and insights help the user to understand their sleeping habits and how to achieve a more restful sleep cycle.

7. Wattpad:

Free (in-app purchases)

iOS and Android

Make the most out of your free time. Wattpad is a popular app for reading enthusiasts as it provides a diverse library of materials that don’t require downloading huge PDFs or connecting to the internet. Liven up your commute or make better use of your downtime with a book, article, or short story.

8. Insight timer:

Free (in-app purchases)

iOS and Android

Mental health is every bit as important as physical health, and Insight Timer helps to improve your mental health through mindfulness and meditation. Give your mind a chance to relax from the stresses of a busy day at work.

Narcissistic Personality Disorder

Narcissistic personality disorder or NDP is a personality disorder characterized by grandiosity. You may see it in people who have an inflated ego, with little regards to others. It is important to note that NDP is a psychiatric condition, and it is more complex than simply being arrogant. It’s distressing for those who have it and for those who’re around them. Hoping to shed some light on the condition, and sign that a person should seek help. While much of T.V and movies portray narcissism as people who feel like they’re better than everyone else, it’s usually not just the case.

What is narcissism?

Narcissism is a set of traits classified and studied by psychologists. The psychological definition of narcissism is an inflated, grandiose self-image. To varying degrees, narcissists think they’re better looking, smart and more important than other people and that they deserve special treatment.

Psychologists recognize two form of narcissism as personality traits:

  • Grandiose
  • Vulnerable

What is NDP?

  • NPD is a personality disorder in which the person feels self-important and craves constant validation.
  • Their feelings of superiority often hint at a deeper problem.
  • As their need of validation often comes from a place of insecurity and instability rather than genuine self love which they may not be aware of.

What causes NPD?

  1. While the cause of NPD is unknown, researchers believe that it has to do with a combination of genetic and environmental factors.
  2. It’s believed that 6% of people have this disorder. Men have a higher chance of this disorder than women.
  3. Some believe that NPD is developed to cope with trauma and feelings of inadequacy. Others believe it may be learned in early childhood from dealing with anything, from abuse to excessive pampering.
  4. There is even a debate as to how much of the disorder is passed down from parents to children acquiring the disorder.

What are the signs and Symptoms?

The feeling of grandiosity where they feel that they’re superior to others and low empathy are often seen in those with NPD; they don’t care much for others expecting to receive constant validation.

  • People with NPD feel as though they’re entitled to whatever they want which can be dangerous as it can manifest into toxic relationships.
  • They may manipulate others to get what they want.
  • They brag and exaggerate their achievements or feel envious of anyone that outperforms them, but deep down the person with NPD may be really dealing with their own feeling of inadequacy.

How to get help?

  • People with NPD may not seek help for the disorder itself as they may not know that there’s an issue.
  • Usually, people are diagnosed because they seek treatment for other issues such as depression or addiction.

However people who feel that they may have the condition and urged to reach out for help. NPD and the underlying feelings of inadequacy can be treated. It not only benefits the individual, but also to people around them.

What treatment options are available?

People diagnosed with narcissistic personality disorder will most likely work with a therapist using psychotherapy methods.

Other self-improving activities such as:-

  • Doing exercises and,
  • Hobbies may be used in conjunction with therapy.

Coming to a conclusion, we do live in a very materialistic and Consumersious society and as long as that’s the case, narcissism is going to win because it’s about putting yourself first and not caring as much about others. Not to mention people with NPD can be very generous when it’s going to get them what they need. They may buy everyone big dinners and take everyone on a big vacation so it creates this illusion that there’s lots of people all around them, because it’s all the stuff that they’re making possible for them. It’s important to know that treatment is available and that life can be made more manageable.

Story of Cellular Jail of India

You might have heard about the deadliest punishment that one could never wonder in their dreams. It is also known by the name Kala paani ki saza or by the name The black water punishment. So why is this jail different from other jails?

Emergence

During the colonial rule, Britishers got short of places where they could keep and punish the freedom fighters and political activists who were emerging against them. So they made single cellular jail punishment there they can punish the freedom fighters. In the year 1896, Britishers decided to build this jail on Andaman & Nicobar islands and in the year 1906 it was completed.

It was named as “cellular jail” because every jailer was kept in a single cell, so that the one jailer could not talk to others. As the jailers were freedom fighters so if they communicate somehow they will be able to find a way out. The cellular jail is also on an island which is surrounded by water so that the jailer won’t ran way.

The Punishment

The cellular jail wasn’t any normal jail it was like an experimental jail for the Britishers which involved torture, medical tests, forced labor and also some of these punishment which are unimaginable. The Britishers used to send freedom fighters to 1300 km across the water to the Andaman & Nicobar islands. It was so far away from India that people would die even on the boat voyage. So if the prisoners made it that far, they were kept in the cells which were designed for solitary confinement.

The cells of the jail is made up of brick and concrete where there is no toilet, the jailers were allowed to go to the toilet in the morning and at night and the rest of the time they were just locked in the cell. They prisoners were also forced to do labor like to extract 30 pounds of coconut oil and 10 pounds of mustard oil in a day. And if they don’t, then they have to face the consequences by beating up with iron rods while they are chained in iron chains.

Britishers in their own jail

In the year 1944, Japanese came to India and invaded the Islands and took over. The Japanese prisoned the Britishers in their own prison. As per Mahatma gandhi and Rabindranath Tagore’s demand the Indian prisoners were set free.

After the Japanese lost in World War II, they had to retreat, and the Andaman & Nicobar Islands became India’s part when it got independent in the year 1947.

After independence the cellular jail was declared as a National Memorial which is now a tourist place for all. There is also a Museum where you can get to know about all the freedom fighters along with their stories.

Pollution causes blindness

Air pollution is a global malice. It destabilzes the climate, punishes our lungs and now according to a new study could possibly affect our eye sight or might make you blind.

The research was published in the British Journal of Ophthalmology, it analysed 115,000 participants over 14 years. At the start of the study in 2006, these people have no eye problems but in the latest medical examination , 1,286 of them reported A.M.D (Age related Macular Degeneration). It is the leading cause of blindness among the people aged 50+ in rich nations. There are 200 million people living with this condition.

There appears to be a link between A.M.D and air pollution. People exposed to fine particulate matter are more vulnerable to A.M.D, nearly 8% vulnerable and this isn’t from industry level exposure. Even relatively low level of air pollution could be triggering A.M.D.

Effect on eye sight

The eyes have particularly high flow of blood. This leaves them vulnerable fine particles that flow through the body. It’s important to note that this study is observational. It cannot categorically establish a link between air pollution and A.M.D. However there has been similar study elsewhere with the same results. And the link between smoking and A.M.D has always been known.

The threat from air pollution has always been clear, but new studies are revealing more dimensions of this threat.

The World Health Organization (WHO) estimates that air pollution contributes to 7 Million deaths annually. This leaves us with another cause of concern, toxic air could leave you blind.

History of Dentistry

From brushing and flossing to straightening and whitening, people today put a lot of work into maintaining a health and appearance to their smile. The current trend is for straight, pearly white teeth. But history of dental care stretches all the way back to the beginning of human society.

Ancient ways of cleaning teeth

Prehistoric humans who lived before the advert of oral care actually had very few dental problems. Scientists believe this is on account of their diet, which consisted of unprocessed fibrous foods that help clean their teeth while they ate. However as human evolved, so did the food on menu. Overtime, people found if they didn’t take care of their teeth, they developed dental problems.

Archaeology found evidence that early humans cleaned their teeth by picking at them with things like porcupine quills, animal bones, and tree twigs.

In earlier 3,500 BCE, Mesopotamians were using chew sticks to clean their teeth. Egyptian and Chinese have known to use them as well.

Tooth Decay

Ancient people were always aware of the tooth decay. But the first known scientific theory about its causes dates back at least 5,000 years, to Ancient Sumeria. The theory was that cavities were caused by a creature known as the tooth worm, which they believed would wore holes in teeth.

Cavities can actually resemble the kinds of holes that the worms bore through other materials, like wood. The Sumerians, Greeks, Egyptian, Chinese, Japanese, and Indian people all believed in the tooth worm. Some European doctors were still warning people that worms were the cause of their tooth decay as late as the 14th century.

First Toothbrush

Though no one knows exactly when people started brushing their teeth, archeologists believed the practice originated somewhere in the neighborhood of 3,000 BCE. The Babylonians and the Egyptians were the first cultures we know of to fashion rudimentary toothbrushes, which were made mostly from twigs.

The first used bristle toothbrush was created in China sometime during the Tang dynasty, between the 7tg and 10th centuries. It was made from hog bristles which would have been attached to a handle carved from bone or bamboo.

Explorers eventually brought these to the West. And in the 17th century, they began to be adopted in Europe.

New trend

In modern times, the dental ideal is considered to be a bright smile with straight white teeth. People will wear braces, use whiteners, to achieve the look. But most didn’t realise, its a relatively new fashion.

The popularity of look really only goes back to the 20th century and was greatly created by Hollywood movies. The trend, arguably, began their veneers, created by cosmetic dentist named Marcus Pincus in the 1940s. It was spotted by movie stars, like Shirley Temple and Judy Garland, who became famous for perfect smiles.

Judy Garland

While mass market teeth whitening products didn’t became a thing until the 1980s, teeth whitening itself is nothing new.

Introducing Skateboarding in Olympics

In recent history, skateboarding has become a pop culture phenomenon. We see it in everything, from T.V advertisements to fashion shows. And for the first time ever, skateboarding will be introduced in the 2020 summer Olympics. But, skateboarding hasn’t always had the mass appeal we see today.

Brief history

Sometime in the late 1940s or early 1950s, skateboarding was born out of the boredom of surfers when the waves were no good. They would remove the wheels from the roller skates and attach them to a piece of wood to create a skateboard.

By the 1960s, skateboarding’s popularity has grown with rise of surf culture. Contest were held all over and the first sponsored skateboarders were beginning to emerge. However, the popularity of skating in the 60’s dropped just as fast as it rose.

The 1970’s brought along one with the most important changes to the skateboarding world, the advent of the Urethane wheel, which allows skaters to ride faster are over rougher types of ground than ever before.

In 1976, a horrible drought in southern California forced most homeowners with backyard swimming pools to drain them, giving way to birthplace of pool skating. This was the first major shift in how people rode there skateboards. No longer were they limited to the abysmal, flat grounds of parking lots and sidewalks.

The 1980s were a time of Renaissance in skateboarding. People were constantly inventing new tricks, pros were earning unheard of amounts if money, and skateboarder-own companies were thriving.

The vert

The favourable terrain for most of this era was vert. And even though there was a high level of progression occurring, to the untrained eye, skateboarding had gone stale and the popularity once again fell flat.

This lull in skateboarding led to the introduction of street skating which brings us into the 1990s. Skating during the era was at its most raw. Skaters took to the streets, to find new terrain, abandoning traditional skaters parks for something that felt more natural and could be done anywhere, by anyone.

Popularity

Skating things that occur almost anywhere, like sets of stairs, handrails, benches, curbs, and just about anywhere four wheels can roll. From there, skateboarding has been a nonstop, uphill climb to what it is today.

At its core, skateboarding has traditionally been for the underdogs, the outcasts, the misfits, and in result has been thought of negatively by a large major of its existence. But now, with generation of young adults who grew up with skateboarding and the exposure at an all-time high, the future of skateboarding is looking bright.

Mountain of light: Kohinoor

Kohinoor, which means mountain of light, is a colourless Diamond which was discovered in the mines of Guntur in Andhra Pradesh somewhere in the 13th century. It was the biggest Diamond ever known to mankind during that time.

Currently, this Diamond is embedded in the Queen’s Mother’s crown. Governments of India, Pakistan, Iran and Afghanistan have all claimed the ownership of this Diamond, but the UK governments has denied it stating that it was obtained legally.

Journey

Kohinoor has rich history behind it, though it is generally believed that this Diamond was discovered in 13th century during the kakatiya dynasty rule. There are scholars who dispute saying that the Diamond was discovered in the 16th century in Golconda. Kohinoor was taken by Alauddin Khilji who’s army defeated the Kakatiya dynasty.

It was with the Mughals most of the time after it’s discovery. However, Mughal lost the battle against Nadirshah in 17th century. It was Nadirshah who took the diamond from the Mughals and named it Kohinoor. After Nadirshah’s death, the diamond was passed on to Ahmad Shah Durrani who was his General.

After that Kohinoor was later gifted to Ranjit Singh by the Durrani dynasty during early 18th century. However, British East India Company defeated Ranjit Singh’s army in mid 18th century and took possession of this Diamond. Kohinoor was later shipped to Britain and the diamond was gifted to Queen Victoria in 1850 and Kohinoor has been in possession of the Royal Family since then.

Cursed?

An ancient Hindu text describe this diamond as

He who owns the diamond will own The World, but will also know all its misfortunes. Only God and women can wear it with impunity.

Well by the consequences that we have seen so far it is quite evident that whoever has owned this diamond we’re either defeated or died.

  • Kakatiya dynasty (original owner) defeated by Alauddin Khilji
  • Alauddin Khilji died shortly after that and the diamond was passed on to Mughals.
  • Mughals lost the war to Nadirshah weakening their army.
  • Nadirshah died while Kohinoor was in his possession.
  • Ahmad Shah Durrani died while Kohinoor was in possession.
  • Ranjit Singh had Kohinoor with him when he lost the war with British.
  • British Empire started losing hold on its colonies including India when they had Kohinoor

This supposedly curse of Kohinoor in Britain. Only the Queen is allowed to wear the Kohinoor diamond. Men are prohibited in using it. With such a history of blood and violence behind it, no wonder this diamond has generated more curiosity in people over a period of time. We might not know if this diamond will come back to India, but the bigger question is will this be a blessing of disguised for India.

New ‘Drone strategy’ reported; no exceptional status needed before enlistment.

The Center on Thursday declared another robot strategy. Under the Drone Rules 2021, the inclusion of robots expanded from 300 kg to 500 kg, and will incorporate weighty payload-conveying robots and robot taxis.

Furthermore, the new robot rules eliminate trusted status before any enlistment or permit issuance.

In view of the input, the Ministry of Civil Aviation (MoCA) said it chose to annul the UAS Rules, 2021 and supplant something similar with the changed Drone Rules, 2021.

The Aviation service had distributed UAS Rules, 2021 in March.

               Here are 30 vital elements of Drone Rules 2021:

1.According to the Civil Aviation Ministry, a few endorsements annulled: remarkable authorisation number, one of a kind model recognizable proof number, declaration of assembling and airworthiness, testament of conformance, authentication of support, import leeway, acknowledgment of existing robots, administrator grant, authorisation of R&D association, understudy distant pilot permit, far off pilot teacher authorisation, drone port authorisation and so on

2.Number of structures decreased from 25 to 5.

3.Types of expenses diminished from 72 to 4.

4.Quantum of charge diminished to ostensible levels and delinked with size of robot. For example, the charge for a far off pilot permit expense has been diminished from ₹3,000 (for enormous robot) to ₹100 for all classes of robots; and is substantial for a very long time.

5.Digital sky stage will be created as an easy to understand single-window framework, the Civil Aviation Ministry said in an articulation.

6.Interactive airspace map with green, yellow and red zones will be shown on the computerized sky stage inside 30 days of distribution of these standards.

7.No authorization needed for working robots in green zones. Green zone implies the airspace up to an upward distance of 400 feet or 120 meter that has not been assigned as a red zone or yellow zone in the airspace map; and the airspace up to an upward distance of 200 feet or 60 meter over the space situated between a horizontal distance of 8 and 12 kilometer from the border of a functional air terminal.

8.Yellow zone diminished from 45 km to 12 km from the air terminal edge.

9.No far off pilot permit needed for miniature robots (for non-business use) and nano drones.

10.No necessity for exceptional status before issuance of any enrollment or permit.

11.No prerequisite of Type Certificate, novel recognizable proof number and distant pilot permit by R&D elements working robots in own or leased premises, situated in a green zone.

12. No limitation on unfamiliar proprietorship in Indian robot organizations.

13. Import of robots to be controlled by DGFT.

14. Requirement of import freedom from DGCA nullified.

15.Coverage of robots under Drone Rules, 2021 expanded from 300 kg to 500 kg. This will cover drone taxis moreover.

16.DGCA will endorse drone preparing necessities, regulate drone schools and give pilot licenses on the web.

17. Remote pilot permit to be given by DGCA inside 15 days of pilot getting the far off pilot endorsement from the approved robot school through the advanced sky stage.

18.Testing of robots for issuance of Type Certificate to be done by Quality Council of India or approved testing substances.

19. Type Certificate required

20.Nano and model robots (made for examination or amusement intentions) are absolved from type confirmation.

21.Manufacturers and merchants might produce their robots’ extraordinary ID number on the advanced sky stage through the self-accreditation course.

22.Drones present in India at the latest November 30, 2021 will be given an extraordinary ID number through the computerized sky stage gave, they have a DAN, a GST-paid receipt and are essential for the rundown of DGCA-supported robots.

23.Standard working methods (SOP) and preparing strategy manuals (TPM) will be recommended by DGCA on the advanced sky stage for self-observing by clients.

24.. No endorsements required except if there is a huge takeoff from the recommended strategies.

25.Maximum punishment for infringement decreased to Rs1 lakh.

26.Safety and security highlights like ‘No consent – no take-off’ (NPNT), continuous following reference point, geo-fencing and so on to be told in future.

27.A half year lead time will be given to the business to consistence.

28.Drone passages will be created for load conveyances.

29.Drone advancement committee to be set up by Government with cooperation from the scholarly community, new businesses and different partners to work with a development arranged administrative system.

30.There will be insignificant human interface and most consents will act naturally produced, the association flight service added.

Banned cartoons and their reasons

You may have came across the word “ban” Or “censored’ used in movies, but do you know these terms are also used for some cartoons in some countries which are liked by other countries. Let’s have a look at some popular cartoons which are banned in some countries and their reasons.

1. SpongeBob SquarePants

This is the longest running Nickelodeon show ever. It got banned because of violence and foul language which are used in this show. Countries like Russia, America and 120 others have banned this show from watching.

2. The Simpsons

This is America’s most popular cartoon show till now. This show had scenes where public figures like Donald Trump, were insulted. This show also promoted disorderly behavior which were totally misleading for kids. After sometime, the show is now available to watch, but there has been argument going on this show as countries like US have censored this cartoon show.

3. Mickey Mouse

This is world’s first cartoon show which had voice, and the first word that Mickey Mouse said was “Hot Dogs”. This cartoon show got banned in 1930s in the Romanian region because Romania government stated that big Mouse in this cartoon will scare the kids rather than making them laugh.

4. Doremon

This is a Japanese cartoon show which is ban in more than 50 countries because of the character Nobita. The Nobita character is a lazy character who always depends upon the character Doremon for helping gadgets. An argument concluded that the Nobita character was promoting laziness, procrastinating, etc, which resulted in banning.

Cartoon shows should be developed keeping kids as their main audience. It should have the simplicity and cleanness that attract audience and also focusing on the impact and effect that it’ll leave mainly on audience. That’s why shows that promotes foul language can always make a big effect on kids. This makes banning a healthy and better option.

ARTIFICIAL INTELLIGENCE

In our everyday life, we study and see that new innovation is arising step by step. The degree of reasoning had changed. Our researchers have made a few exceptional things. Not many of them are identified with our knowledge. Presently we see that programmed machines, robots, satellites and our cell phones all are instances of man-made brainpower.

At all intricate terms, Artificial Intelligence suggests developing the ability to think and grasp and make decisions in a machine. Man-made thinking is seen as the most reformist kind of programming, and it makes a mind where the PC frontal cortex can think like individuals.

What is Artificial Intelligence?

Man-made mental ability (AI) or “man-made thinking” is a piece of computer programming, which is making machines that can think and work like individuals.

Not many models for this are: acknowledgment of sound or voice, issue dealing with and settling, educating, learning and arranging. It is the information displayed by machines as opposed to the ordinary understanding displayed by individuals and animals.

It expects to make a PC controlled robot or programming that can think likewise as the human mind thinks. Electronic thinking is persistently being set up to make it extraordinary.

In its planning, it is shown understanding from machines, is set up to keep awake with new information sources and perform human-like tasks.

Thusly, by the use of Artificial Intelligence, such a machine is being made. This can team up with its condition and work cautiously on the data got.

In the event that the AI idea, later on, is more grounded, by then, it will take after our partner. In the event that you get an issue by then, you will educate yourself for it.

History of Artificial Intelligence

1950 was in like manner the year when fake knowledge research started. Assessment in AI began with the improvement of electronic PCs and set aside program PCs.

A lot after this, for quite a while, an association couldn’t interface a PC to think or behave like a human mind. Thereafter, an exposure that extraordinarily revived the early headway of AI was made by Norbert Wiener.

He has showed that all innovative lead of people is the outcome of the reaction segment. Another movement toward present-day AI was when Logic Theorist was made. Organized by Newell and Simon in 1955, it is seen as the chief AI program

Father of Artificial Intelligence

After numerous investigations, the person who set up the structure for counterfeit knowledge was the father of AI, John McCarthy, an American analyst. In 1956, he made a get-together “The Dartmouth Summer Research Project on Artificial Intelligence” to furthermore develop the field of AI.

In which every last one of those people who were enthused about machine understanding could participate. The inspiration driving this social affair was to attract the capacity and authority of captivated people to help McCarthy in regards to this task.

In later years the AI Research Center was outlined at Carnegie Mellon University similarly as the Massachusetts Institute of Technology. Close by this, AI moreover went up against numerous hardships. The essential test they faced was to make a system that could deal with an issue gainfully with practically no investigation.

The ensuing test is building a structure that can get to know a task with nobody else. The chief forward jump in man-made cognizance came when a Novel program called General Problem Solver (G.P.S) was made by Newell and Simon in 1957.

Kinds of Artificial Intelligence

Man-made reasoning is assembled into four kinds, Arend Hintze thought about this course of action; the classes are according to the accompanying –

Responsive machines – These machines can react to conditions. A prominent model could be Deep Blue, the IBM chess program. Exceptional, the chess program was won against the notable chess legend Garry Kasparov.

Additionally, such machines need memory. These machines totally can’t use past experiences to teach future people. It separates every single under the sun decision and picks the best.

Confined Memory – These AI structures are good for using past experiences to enlighten future people. Rather than responsive machines, it can make future assumptions subject to encounter. Self-driving or programmed vehicles are an illustration of Artificial Intelligence.

The speculation of the cerebrum – You ought to be stunned to understand that it suggests getting others. It infers that others have their feelings, objectives, needs, and sentiments; this sort of AI doesn’t yet exist.

Care – This is the most raised and most complex level of Artificial Intelligence. Such systems have a sensation of self; likewise, they have care, mindfulness and sentiments. This strategy doesn’t exist yet. This Technique will be a commotion.

Benefits of Artificial Intelligence

Mechanized thinking benefits researchers in monetary angles and law, yet moreover in particular educating, for instance, validness, security, check, and control.

A couple of cases of development, for instance, organization assist with diminishing disease and hardship, making AI the most critical and most conspicuous creation in mankind’s set of experiences. Some critical benefits of AI are according to the accompanying –

Mechanized Assistance – Organizations with an impelled gathering use machines in light of a legitimate concern for individuals to connect with their customers as an assistance gathering or arrangements bunch.

Clinical Applications of AI – One of the main central marks of AI is that it is used in prescription, utilization of man-made cognizance called “radio a medical procedure”. It is correct now used by gigantic clinical relationship in the recuperating movement of “growths”.

Abatement of Errors – Another unbelievable bit of space of Artificial Intelligence is that it can reduce slip-ups and increase the probability of showing up at higher precision.

Conclusion

It is concluded that artificial intelligence is an essential invention of human development. It depends upon the correct usage.

If we use it rightfully for the sake of humanity and development, then it will be a boon for us. We should not use it for losing any other. Our motto should be clear in using artificial intelligence.

Must share your thoughts regarding artificial intelligence below in the comment section. Hope you liked this essay on artificial intelligence.

DIVE INTO DIGITAL WORLD TO GROW YOUR BUSINESS

Market and marketing these two words revolve around in our daily life. A product without marketing is nothing. From a needle to an airplane everything needs marketing. As we all know, consumers and the market are directly proportional to each other. Both are dependent upon each other. Digital marketing is a far better thing than traditional marketing such as magazine ads, television, direct mail, and billboards. Now in the 21st century, everything is online and connected to the digital world. In recent times, digital marketing is an essential platform to establish any product or anything in front of consumers. Through this platform, you can reach more global customers.

What is digital marketing?

Digital marketing is also known as online marketing. It is a path of promoting brands or products to connect with valuable customers using the internet or any kind of digital media like the computer, mobile, or tablet. In simple words, the marketing which performs on a digital platform is called digital marketing. Mobile, internet, email, and social media are the mediums where digital communication takes place. So, we can say the digital strategy helps to reach customers in a timely, relevant, and cost-effective manner.

Types of digital marketing

There are many ways to promote your brands and product online. Below, we are discussing the many different ways of digital marketing.

1.Social Media Marketing

Facebook, Instagram, Twitter, Linkedin, and Youtube are the most popular social media marketing platform. In those platforms, the customers are always active. It is a trouble-free way to attract consumers. Social media marketing helps to know how well you connected with your consumers through the built-in engagement metrics. Many brands use social media marketing to communicate with audiences. The number of shares, comments, likes or total clicks to your website is the measuring factor of social media marketing. Social media marketing not only attracts consumers also creates brand awareness through online discussion.

2.Affiliate Marketing 

By promoting another person’s business is the prime thing in affiliate marketing. You can earn money in this way. It is a revenue share model. You get a commission whenever a customer buys something that you will promote for that merchant. In every single item sale, you earn money according to this.

3.Search Engine Optimization

SEO is a marketing tool that helps to optimize the web page. Optimizing the web pages is based on some key points.

  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links
  • Quality content

SEO helps for ranking a web page on Google. It’s a non-predictable thing that you are never 100 percent sure about your web page ranking. It’s due to the frequent changes of the algorithm by Google. You have to work on your website accordingly.

4.Content Marketing

Valuable, creative, and relevant content are the prime things to a target audience.SEO played a vital role in content marketing. We read about the product like its origin, its features, its price, its merits, and many more. When a consumer buys a product, they are willing to know the details. In traditional marketing, some salespersons are there to describe that product or brand. But in content marketing, content is the vital thing between the consumer and the product. If the content is not genuine and well written, then the customer may not buy that product.

According to a survey 

  • 92% of marketers think content is an important asset for their company
  • 62% company have 5000 content writers for publishing the content daily
  • 84% audience expect helpful and relevant content from the company on online platform before purchase 

Innovative and unique content can rank high your website on the Google platform.

5.Marketing Automation

Marketing automation is applied to automate sales to increase revenue and maximize efficiency. Frequently it is used by marketing and sales departments. It also helps to automate online marketing campaigns. It has the power to accelerate sales by 14.5% and can also lower marketing overhead by 12.2%. By selecting the appropriate automation software, you can automate digital marketing.

6.Pay-per-Click Marketing

It’s a complex process when and how people see your ad. Search Engine Results Page fills the spot based on what is necessarily an immediate auction. It is an internet advertising model used for manages traffic to websites. In this marketing, when a user clicks on online ads, advertisers pay for that. An algorithm is used for ranking the ads based on certain aspects.

  • Bid amount
  • Ad quality
  • Keyword relevance
  • Landing page quality

Usually, businesses should pay $1 to $2 per click. By research, a small or medium-size industry spends approximately $108,000 to $120,000 per year. The competitive market is the main thing for the expensive cost of Google’s PPC advertising program.

7.Native Advertising

The sponsored posts on the news website are the best example of native advertising. Its other name is sponsored content. Native ads are listed as digital ads. The message podcast and GE, Taco Bell and Snap chat, Patron Tequila, and Twitter are examples of native advertising.

Why do Insectivorous plants exist?

If you find insectivorous plants strange and fascinating then this blog is for you.

What are insectivorous plants?

Insectivorous plants are those plants that derive some nutrients by trapping and consuming animals, mainly insects.

Categories of being insectivorous

There are essential two things that a plant has to do to be considered insectivorous:-

  1. Ability to take nutrients from dead prey:- a plant should have the ability to trap the prey and absorb nutrients from it. Those prey is usually insects or small vertebrates like, salamanders. It is not enough for the plant just to have defenses that can kill an animal that’s trying to snack on it. It also has to get it’s animal’s nutrients.
  2. At least have one adaption:- the plant need to have one adaption that actively lures in, catches, or digests it’s prey.

Doing at least one of these things and absorbing the nutrients for it’s benefit make it a insectivorous plant.

Plant traps

Over millions of years and across hundreds of species, plants have developed five different types of traps, most of them are from different times. And traps can be passive, if prey just fall into them and can’t escape, or active, if plant actually moves to catch its prey.

  1. Pitcher plant:- pitfall traps are the standard and passive trap used by plants like pitcher plants. Prey lands on the plants slippery surface and slides down into a pool of digestive juices.
  2. Sundews:- these are flypaper traps in which the prey become stuck in a sticky substance that is produced by the plant leaves. These traps can be passive as well as active. Sundews have sticky moving tentacles that react to contract with prey.
  3. Venus fly trap:- these are snap traps which are active, using rapid modified leave
  4. Bladderworts: they have bladder-suction. This creates little negative pressure vacuum inside their traps, which, when triggered by prey, pop open and suck the victim inside before snapping close.
  5. Lobster-pot trap:- they passive traps that force prey to move towards the plant’s digestive organ by having little inward pointing hairs that keep prey from moving backward out of the trap.
Venus fly trap
Lobster-pot trap
Bladderworts
Sundew
Pitcher plant

All of these unrelated plants have not only developed the same kinds of traps but it looks like they have also developed that same molecular mechanism for digesting their prey.

Reason of existence

It goes back to idea of convergent evolution. All these different insectivorous plants are responding to similar environmental pressure:-

  1. Found in open sunny places that have moist but nutrients – poor – acidic soil. Many of them live in bogs and fens.
  2. In these kind of habitat where nitrogen and phosphorus is not present in the soil, the plant tend to developed two kinds of leaves one for normal photosynthesis and one that are modified onto their particular type of trap.
  3. This results them to invest more in modified leaves than normal photosynthesis leaves as they have to live in a place with enough sunlight as well as to trap preys

Insectivorous plants can stop paying carnivorous temporally once they’re put in nutrients rich soil and if they don’t get enough sunlight and water.

Insectivorous plants are pretty rare and they are only found in certain kinds of habitats, they are just less likely to fossilize than other kinds of plants that are more widespread.

Sleepwalking

Did you ever Sleep walked? Here’s what I came to know that every 1 out of 3 kids aged between 4 to 8, sleep walk. And that’s a lot by the way.

Sleep walking formally known as Somnambulish is a strange phenomena where people get up and do things in their sleep, sometimes more than just walking and when they wake up they don’t have any recollection of what they were doing. Moreover, if they find way back to their bed they may not ever know that they were sleep walking.

Sleep walking is nothing about embarrassed about though or terrified for that matter, it’s relatively common. In a recent study Stanford found that 1 out of 3 people sleep walk at some point of their lives. It is specially common among children, between the age of 4 and 8. So what happened when we sleep walk.

Reasons

A leading theory about why we sleep walk is:-

  • In normal sleep cycle, your brains motor system continues to issue physical commands to the body.
  • Whereas those who sleep walks are suppressed by sleep chemical called GABA.
  • GABA access act as a break in your brain, it brings your mind and body down to rest by neutralizing Glutamate a chemical that causes excitement.
  • In sleep walkers there’s a glitch in the process that suppresses your boby from moving around namely that you don’t produce GABA.

So that’s why you are moving around when you’re still asleep. There are few causes of GABA deficient in the body:-

  1. Genetic sleepwalking :- when sleepwalking runs in the family
  2. Underdeveloped system:- when the boby simply hasn’t matured enough to produce the proper amount. That’s why it is more common amongst kids.
  3. Depression:- Those who suffer from depression are three times as likely to sleep walk.

Myths

You would have probably heard about the myth that you shouldn’t wake a sleepwalker because they’re going through a psychotic rage that could even kill you. But these are myths, if you see anyone sleepwalking, you are asked to wake them up gently, especially if they are in the kitchen or holding a knife.

Recently there was a story about a lady who drove 190 miles in her sleep without hurting or killing herself or anyone. She should be definitely called lucky.

Are you a Smartphone Zombie?

Few days back i saw a question on a site asking “I want to put my phone aside and study, but i’m not able to do it? Is there any I can get rid of it?”

Well we can say that we all faced this phase where we get too much addicted to Mobile phone and couldn’t keep it aside and focus on other works. A research recently released the details of a study which told us where in the world was the biggest Smartphone penetration:-

  1. South Korea
  2. Australia
  3. Israel
  4. U.S
  5. Spain
  6. U.K

But this doesn’t mean that people in this countries are using mobile phones all the time. Based on a 2016 study led by Statistica, it does look like people in those countries might fall into the category of smartphone zombies. The study also said that

  • Brazilian spend the most hours on average connected to a smartphone as 4 hr 48 mins per day.
  • Chinese spend the most hours on average 3 hours 3 mins
  • Followed by U.S 2 hours 37 mins
  • Italy 2 hours 34 mins
  • Spain 2 hours 11 mins
  • South Korea 2 hours 10 mins

One thing range true for all countries in the study, and that was the fact time spent on a smartphone for the average person was up quite a lot from 2012 to 2016.

It’s not totally people’s fault that we are addicted to the smartphones. We have this exciting thing in our pocket that flashes, beeps and invites us to use it. NPR in 2018 talked about this manipulative object we carry around with us, that is just so irresistible. The story mentions Russian psychologist Ivan Pavlov, and what we know as Pavlov’s dog. The psychologist one day realised that when his dog heard a bell or a buzzer, he knew it was feeding time, thereby associate with a sound to eating, which led to the dog drooling and looking excited.

Modern psychologist tells us this is what is happening to us when we hear a beep or a ding inside our pocket; we become excitable, like Pavlov’s dog. Our reward is coming, and we get a hit of dopamine and we want more. We check our phone on average every 15 mins and that make the tech use psychological tricks to keep us checking in.

All the time spent checking in may affect our sleep, our relationship, our work, or even all the creative things we might do to have a flourishing existence. Psychologist tend to agree we should be checking in less, and tech producers need to start thinking about creating less powerful digital drugs. But that isn’t easy because as most people now need those beeps and likes, and need to feel that they are not missing out on something.

Experts even states that putting your phone down, you may experience withdrawal symptoms, such as craving, restlessness, irritability or difficulty in concentrating. So from now on you might turn off notifications, have a plan for the day and stick to it, take off the apps you really don’t need as that might lead to a kind of app surfing. In general, not many people are against these technologies, but we should be focusing on what we might call device quality time, educating ourselves and being productive and creative.

What Is Affiliate Marketing ?

Affiliate marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. In simple words, affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation.

Affiliate Marketing

Roles in Affiliate Marketing

  • Merchants (Advertiser)

If you have a company and website, and you sell a product or service, you are a merchant. The merchants are the companies that sell a product and/or service, and they are the ones that pay affiliates for their marketing campaigns.

  • Affiliates (Publisher)

Affiliates are the website owners who allow a merchant to advertise on their site or blogs, respectively. They are the one who get paid whenever an ad performs, so it is in their best interest to have merchants with which they have an affiliate partnership.

  • The Affiliate Network

An Affiliate Network handles all tracking, reporting and payment to affiliates. It allows affiliates to find merchants which are suitable for their site.

It is a win-win situation for both affiliates and merchants.

Affiliate Marketing Process

Affiliate marketing is a transaction on a commission basis.

  • A website owner (e.g. a blogger) provides advertising space on his website (website owner: PUBLISHER/AFFILIATE).
  • The website owner offers this space to a company (or an organization) who wants to sell products or services (company: MERCHANT/ADVERTISER).
  • By placing the links of the partners on their webpages they pass on the traffic to the advertiser‘s webpage.

Some companies have a huge affiliate network at their disposal which guarantees them a constant flow of traffic.

How Does Affiliate Marketing Works?

  • Find and join an affiliate program
  • Choose which offers to promote
  • Obtain a unique affiliate link for each offer
  • Share those links on your blogs, social media platforms, or website
  • Collect a commission anytime someone uses your links to make a purchase.

Pros of the Affiliate Marketing

  • Zero/Minimal Investment – You can run your business almost with free of cost using different blogging sites. You just need to promote products.
  • Learning through earning – Affiliate marketing also can generate relatively passive income through commission, the ideal money-making scenario. Though initially you’ll have to invest time creating traffic sources, your affiliate links can continue to deliver a steady paycheck.
  • Work From Anywhere – One of the reason why affiliating marketing is booming on the internet is because you can run your business from anywhere in the world. You just need to have a laptop and internet connection to run your business.

Cons of Affiliating Marketing

  • Commission Based Payment – Companies largely paid the cost per click (traffic) on banner advertisements. As technology evolved, the focus turned to commissions on actual sales or qualified leads. Though there are still ads for the visitors to click on, affiliate programs usually only pay when a purchase takes place.
  • The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.
  • No Guarantee of Revenue – Pay-per-performance can be a tremendous opportunity as well as a significant risk. No one promises that working as an affiliate marketer will be easy and that you are going to earn the expected revenue right away. It’s a challenge you have to face and put all your efforts into maximizing the opportunity, but all in all, it’s difficult to predict how much money you will make on it in the end.

What Is Marketing?

Definitions Of Marketing

Marketing refers to the process taken by a company to promote the selling or buying of a product or goods. It is part of business management and commerce. Marketing is the study of attracting consumers by identifying their needs and satisfying them with a good profit for both the company and consumers. 

Marketing is defined by the American Marketing Association (AMA) as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” However, the definition of marketing has evolved over the years. The AMA reviews this definition and its definition for “marketing research” every three years.

Marketing
Marketing

Earlier, marketing practice tends to be a creative industry that included advertising, distribution, and selling. Now, many parts of the marketing process (like product design, brand management, advertising, inbound marketing, copywriting) involve the use of creative arts. It also makes extensive use of social sciences, psychology, sociology, mathematics, and economics, the profession is now widely recognized as a science.

Segments Of Marketing

B2B Marketing

B2B (business-to-business) marketing refers to any marketing strategy or content towards a business or organization. Any company that sells products or services to other companies or organizations uses B2B marketing strategies.

B2C Marketing

B2C (business-to-consumer) marketing refers to the strategies by which a company promotes its products and services to individual people.

 Recently, the term B2C refers to the online selling of consumer products.

C2B Marketing

C2B (consumer-to-business) marketing is a business model where the consumers create products and services which are consumed by businesses and organizations. 

C2C Marketing

C2C (customer to customer) marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that has emerged with e-commerce technology and the sharing economy.

Marketing Ideas
Marketing ideas

Ps of Marketing

The 4Ps

Product

Product refers to the item or items which the company plans to offer the consumer. The product should fulfill the consumer’s needs and have a unique identity from other similar products in the field.

Price

The price of the product is given, by the demand for the product in the field. Also, the price of the product should be affordable to the consumers and be profitable for the company.

Place

The place which the product is going to be sold is also important.

It can be a storefront product, an online product, or can be both. 

Promotion

Promotion includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing, and sponsorship.

The 4Cs

Consumer (or Client)

The consumer refers to the person or group that will acquire the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer.

Cost

Cost refers to what is exchanged in return for the product. It also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product.

Convenience

Like “Place” in the 4Ps model, convenience refers to whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for the consumer to attain the product, thus making them more likely to do so.

Communication

Like “Promotion” in the 4Ps model, communication refers to how consumers find out about a product. 

Marketing Stratergies
Marketing Stratergies

Types Of Marketing

1.Traditional Marketing.

2.Outbound Marketing.

3.Inbound Marketing.

4.Digital Marketing.

5.Search Engine Marketing.

6.Content Marketing.

7.Social Media Marketing.

8.Video Marketing.

9.Voice Marketing.

10.Email Marketing.

11.Conversational Marketing.

12.Influencer Marketing.

13.Buzz Marketing.

14.Acquisition Marketing.

15.Contextual Marketing.

16.Personalized Marketing.

17.Brand Marketing.

18.Stealth Marketing.

19.Guerilla Marketing.

20.Native Marketing.

21.Affiliate Marketing.

22.Partner Marketing.

23.Product Marketing.

24.Account-based Marketing.

25.Customer Marketing.

26.Word-of-mouth Marketing.

27.Relationship Marketing.

28.User-generated Marketing.

29.Campus Marketing.

30.Proximity Marketing.

31.Event Marketing.

32.Experiential Marketing.

33.Interactive Marketing.

34.Global Marketing.

35.Multicultural Marketing.

36.Informative Marketing.

37.NeuroMarketing.

38.Persuasive Marketing.

39.Cause Marketing.

40.Controversial Marketing.

41.Field Marketing.

E-Commerce – Benefits and Disadvantages

Long gone are the days when you had to venture through 7-8 shops before buying a desirable mobile or shoes. It didn’t take long to get all of those suitable things you crave to be present on your few clicks which was quite unimaginable back in a decade or so.

The growth of E-Commerce escalated with double or even triple digit annually around mid-1990s and this escalation was a result of the launch of the first web browser, aptly named “World Wide Web”. Also, the sheer development of internet and its usage was a major catalyst in the E-Commerce boom. By the end of 2020, 60-70% of the world has connected to internet. Amazon, eBay emerged as the major dominators in the world of E-Commerce with Amazon still keeping up its level till date.

The development and evolution of e-commerce has made our life easier and less hectic. One can give countless advantages of it like convenience, security etc. but what about the benefits which get cloak under the blanket of the obviously known advantages?

Advantages

1) Economy – The Indian E-commerce market is likely to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the progress for the industry has been prompted by an upsurge in internet and smartphone penetration

  • On October 23, 2020, Flipkart acquired a 7.8% stake in Aditya Birla Fashion and Retail, a subsidiary of the Aditya Birla Group, for Rs. 1,500 crore (US$ 203.8 million). (IBEF, 2021)
  • In October 2020, Amazon India collaborated with the Indian Railway Catering and Tourism Corporation (IRCTC) to enable users to book and reserve train tickets on Amazon. (IBEF, 2021)
  • In October 2020, Flipkart acquired a 140-acre land at Rs. 432 crore (US$ 58.87 million) to establish their largest fulfilling center in Asia, in Manesar, Gurgaon, in a bid to scale their fulfilment infrastructure to cater to increased demand post COVID-19. (IBEF, 2021)
  • In October 2020, Amazon India invested over Rs. 700 crore (US$ 95.40 million) into its payment unit, Amazon Pay. (IBEF, 2021)

2) Cost reduction – E-commerce is affordable and requires less investment when compared with a physical store. This is also a good opportunity for an individual and a new seller who wants to earn an income but doesn’t have the required capital to run his business. Sellers also don’t have to spend a lot of money to promote their product. The world of e-commerce has several affordable and quick ways to advertise a product. E-commerce is a virtual channel and sellers can easily show off their products. In e-commerce sellers can compare the products on their own by using different tools. This gives them a good idea of product alternatives available, the standard rates, if a product need is fulfilled. This one is more benefit for the customers too so the people are more confident about the product they are buying. (Amazon, 2020)

3) Boon in the current COVID situation – World wouldn’t have asked a better boon than getting your essentials and suitable needs at home without going out in this deadly pandemic which has been haunting the world now for more than a year. This doesn’t only keep you safe but also keeps the fatal infection from contracting.

By now, we all have at least got an idea that internet has become an amazingly powerful tool to conduct business electronically. Many companies have jumped into e-commerce realm after seeing its potential and profit margin. Now here kicks in the concerns related to e-commerce business. Increasing relevance of this field also increases privacy concerns. The dearth of consumer protection legislations also starts lurking around. Indeed, the dark side of e-commerce is not short listed.

Disadvantages

1) Security – One of the biggest drawbacks to ecommerce can be the lack of reliability and security due to poor implementation. Online transactions are mainly processed via debit card, credit card and internet banking and in very few cases via the “cash on delivery” option. Website owners try to take all available precautions to protect card details. However, what if the website is hacked by cyber criminals? This is a harsh reality with ecommerce websites. It is important to remain vigilant and proactive in protecting the website and, primarily, customer-related information. Security has been an issue from the start and is considered to be one of the main disadvantages of e-commerce.

2) Lack of Privacy – The privacy invasion problem is a serious drawback of e-commerce. A customer must provide their personal information before purchasing. Some websites do not have advanced encryption technology that can protect their personal information from hackers, and this is very important. The leakage of this confidential information can create many problems for a consumer.

3) Huge technological cost – E-commerce requires advanced platforms to improve performance. If you run into issues in the form of software, network, or domain issues, you will not be able to offer smooth transactions. The right technical infrastructure is expensive and requires large investments. It also needs to be updated regularly to accommodate changing times. The cost of running a successful business is a disadvantage of the e-commerce portal.

Conclusion

E-commerce is generally defined as the automation of routine business processes and operations and their transfer into virtual space. This process significantly increases business efficiency and simplifies daily routine work. Recent research has shown that businesses are moving quickly between local businesses. Many companies are using the internet and e-commerce in more convenient ways to market their products in the local market. Most of the online retailers are cheaper than the same products they sell, which is the main reason why today’s online stores are gaining market share. Some online stores have exceptional terms where you don’t have to pay for a certain amount for home delivery. For e-commerce sales as the reports are automated. It is convenient for small businesses to go online as they can easily compete with the larger ones. In addition, online sales save costs, there is no need to rent an in-store point of sale, and storage is not always required. It is much easier to access overseas markets through the internet. The biggest shortcoming of online stores is that they cannot display a product before buying it.

How Should a Fresher Prepare for a Job Interview? Basic Tip!

As a fresher, when you step outside and have no idea, how to prepare and how to prepare for Interviews, Then this article is for you.

I am 24 years old, working with an NGO, still a fresher, but I have fought a lot to get off-campus placement. So I will tell you some basic steps as a fresher, how you should proceed to prepare for the interviews. I am assuming, you know the basic tips before your job interview

Be Confident

Be confident, you have prepared well and this should show in your confidence level in the interview.

Try to appear your best at the Interview

Your appearance should convey that you have taken the interview seriously.   Do not try to turn up in the interview in a manner that does not suit you.   Some basics in grooming will help.

a.       Well Groomed Hair
b.      Well Pressed Shirt
c.       Polished Shoes

Know about the company/organization

You should learn as much as you can about the company.  A good place to start is the company’s website.  If you have been referred through a friend also have a frank discussion with him or her.  Also, do a google search  on the company to understand what others are saying about the company.

Be prepared with questions for the Interviewer

Most interviewers will give you a chance to ask questions.  Use this opportunity to show your knowledge and interest in the company.  Also this is a good opportunity to clear any doubts that you have.

Address the Interviewer politely

It is always polite to refer to the Interviewer as SIR or Ma’am.  You can also address them their Surname (Mr. XXX or Mrs. XXX).  Do not use terms such as Honey, Girl, Dude, Yaar etc.

Do not be argumentative

Present your viewpoint and be professional.  If you do not agree with something the Interviewer has said do not spurn it as invalid.  Learn to understand their point of view even if it clashed with your own.  This does not mean that you need to accept their point of view.

Answer clearly and directly

Spell out your ideas as clearly as you can.  Also try to substantiate your ideas with examples.  Don’t be overly wordy and try to keep your answers to the point.  Do not try to deviate too much from the question.

Experience is not what happens to a man.
It is what a man does with what happens to him

Aldous Huxley

GO and Get that JOB!  Good Luck!

How to improve your tech skills during college

Listen out! It doesn’t matter whatever stream you’re studying! If you’re interested then it can change your career!

Need for technical skills:

Everyone has an account on social media. Everyone knows about Google and Amazon. At least everyone has a WhatsApp account. We use technologies daily but we’re not interested in how it is built. Nowadays computers and smartphones are the most important source in every industry.

Tech skill
It’s never to late to start!

 So, it gives good opportunity to people who are good at it. Even if it is a small business, its growth depends on its digital marketing, website exposure, database management, new implementation in the latest technologies, and so on. There are so many factors for you to start learning.

Why during college?

If you ever feel like not learned anything useful at college, then start your self-learning journey. It’s the right time to reach your goals. Don’t feel down for your grades, only your skills are going to take you up. Even you’re from different stream technical skills in Web development, Android app development, Artificial intelligence can change your career. 

Tech skill
Get your gang to learn!

 Everything is important during college studies, friends, fest, events, entertainment but skill is something only you can develop for yourself. Don’t get too much diverted!

Where to start?

Just try out everything, but only one at a time. This is can help you to find the domain you’re interested in. Then start developing that skill and become an expert in it. Some tips to learn:

1.If you don’t know where to start. Then start coding! There are emerging programming languages like Python, Java, JavaScript, etc.

2.Do online courses and start earning skills along with certificates! Because, Why not?   

3.Start watching the free tutorial on Youtube.

4.Practise what you learn.

5.Try internships based on your skills.

Demanding technical skill in 2021:

  • Machine learning
  • Deep learning
  • Artificial intelligence
  • Python/Django development
  • Web development
Tech skills
Discover new things!
  • Android app development
  • Cloud computing
  • Salesforce
  • Product management

What’s the benefit?

Learning can never disappoint you. Who knows? You can become a Freelancer, an Entrepreneur, a YouTube teacher, a software engineer, a data analyst and so more. Also, there are so many high-paying jobs for these technical skills all around the world. Everyone knows the software world is changing the world daily. So, for sure your technical skills are going give you a hand till the end. 

Happy Learning!

Surveillance

Implications of surveillance

• Freedom of speech curtailed – journalists or dissidents who have
criticised the government – targeted.

• Faulty refuge under Statues – Indian Telegraph Act, 1885; section 69 and the
Interception Rules of 2009 under Information Technology (IT) Act, 2000.
 Statutes provide way for surveillance, no protections to the surveilled.
 Even the opaque laws don’t provide for surveillance
 Hacking is a criminal offence under the IT Act.
• Threatens the separation of powers
 Judiciary can effectively over see and curtail such
powers being misused.
 Laws provides no scope for an individual subjected
to surveillance to approach a court of law.

Key Take-away

• Surveillance system impacts the right to privacy under Art. 21 – reiterated in K.S. Puttaswamy (Retd) v.
Union of India (2017) case.

• Impacts exercise of freedom of speech and personal liberty under Art. 19 of the Constitution.

• Mass surveillance – risk of concentration of powers
with the executive.

Top social media marketing blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

Hyperthyroidism Awareness

It is important to remember that hyperthyroidism can occur at any age. While most may present with a rather typical constellation of symptoms, many may present with exacerbation of pre-existing conditions which may make the diagnosis initially elusive. Worsening anxiety, insomnia, fatigue, panic attacks, palpitations, hypertension or diarrhea may not initially signal that the thyroid is involved. Clinicians must have a low threshold to check thyroid function early to rule out a component of hyperthyroidism.

Once a suppressed thyrotropin (TSH) has been detected, further investigation with serum triiodothyronine (T3) and free thyroxine (free T4) can help delineate overt from subclinical disease. A thorough history of past thyroid disease, as well as current medications and supplements, can help detect any pre-existing diagnoses or exogenous sources of thyroid hormone or over supplementation with iodine. More commonly, hyperthyroidism is due to either Graves disease, toxic multinodular goiter or toxic adenoma. Distinction between these can usually be made with the assistance of a thyroid uptake scan, TSH receptor antibody measurement, and thyroid ultrasound. An additional physical exam finding of exophthalmos can further support the diagnosis of Graves’ disease. Understanding the etiology can help guide patient expectations. A small percentage of patients with Graves’ Disease may undergo spontaneous remission after 1 to 2 years, which may prompt patients to wait before considering a definitive treatment option.

With confirmation of the diagnosis of hyperthyroidism, focus is on hormonal control with an antithyroid medication (ATM, most commonly Methimazole in the United States). This may be augmented with beta-blockade, steroids, cholestyramine or SSKI for those who are difficult to control.

Many patients may need further consideration for definitive management with either radioactive iodine ablation (RAI) or thyroidectomy. Your local resources may also influence these options, but it is critical to understand that all three treatments (ATM, RAI and thyroidectomy) are possible options. Certain patient factors and priorities may alter the preferred definitive treatment. Smaller gland size, easy to control hormones, and lack of eye symptoms are factors that may favor continued ATM management. A large goiter with compressive symptoms, difficult to control hormones requiring high dose medications/ multiple modalities, pregnancy, severe eye disease, multiple nodules within the thyroid with or without thyroid cancer, or desire for rapid and reliable hormone control may favor thyroidectomy. RAI is a good option for patients with a smaller gland size, and a desire to pursue definitive management but avoid surgery.

There are also relative contraindications for treatment options. ATMs may have serious side effects, like agranulocytosis or liver failure, which prevent further use, or may cause skin eruptions making long term use intolerable. Additionally, high dose requirements or fluctuating doses may make long term use of ATMs not reliable. Women who are pregnant, wanting to become pregnant in the next 6 months to 1 year, breast feeding or have small children in the home will want to avoid RAI. Patients with severe eye involvement, have a large goiter with compressive symptoms, or are smokers should also avoid RAI. Thyroidectomy will be a poor option for patients with multiple previous neck operations on or around the thyroid due to internal scarring, or who are high risk for general anesthesia. Additionally, if they have a history of previous gastric bypass surgery, they are higher risk for major complications from hypocalcemia/hypoparathyroidism after thyroidectomy.

To help the patient navigate these decisions, it is important to allow them the opportunity to discuss each treatment option with respective physician experts – medical management with endocrinology, RAI with endocrinology and potentially nuclear medicine as well, and thyroidectomy with the thyroid surgeon.

In summary, patients with hyperthyroidism require medical control, as well as a clear understanding of the etiology of their hyperthyroidism. Patients with Graves disease, toxic multinodular goiter and toxic adenoma have more than one treatment option, and it is important for patients to be educated and engaged in treatment decisions.

For Further Reference:
American Thyroid Association Guidelines for Diagnosis and Management of Hyperthyroidism and other causes of Thyrotoxicosis| by the American Thyroid Association

What Kind of Introvert Are You?

Are you an introvert? It depends on which book you read. Here’s a sampling of the various conceptualizations of introversion in pop culture [1]: Preference for quiet, minimally stimulating environments: Quiet by Susan Cain Preference for concentration and solitude: The Introvert’s Way by Sophia Dembling Rechargeable battery: The Introvert Advantage by Marti Olsen Laney Thoughtful-introspective

Are you an introvert? It depends on which book you read.

Here’s a sampling of the various conceptualizations of introversion in pop culture [1]:

Historically, there has been just as much confusion in the psychological literature. Carl Jung originally defined introversion as a focus on one’s “inwardly directed psychic energy”. However, in the 30s, the psychologist J.P. Guilford showed that various attempts to measure Jung’s conceptualization of introversion resulted in multiple, distinct factors. In other words, there didn’t appear to be a single dimension of personality that captured all of introversion.

In the 60s Patricia Carrigan echoed this point, arguing that introversion was not effectively captured by a single scale. She cautioned that if the phrase introversion is to continue to be used, “care must be taken to specify its conceptual and operational referent. What appear to be minor distinctions between the various conceptions may in fact be crucial ones.” In the 70s, the heated debate continued, with a much older Guilford arguing with H.J. Eysenck over whether introversion can possibly, or even should, be captured by a single scale.

All seemed to be settled in the 90s with the emergence of the “Big Five” framework of personality. The five main factors of personality– extraversion, neuroticism, agreeableness, conscientiousness, and intellect/imagination– were empirically derived based on what patterns of behavior tend to go together within individuals. Under this framework, introversion is merely defined as the opposite of extraversion.

In the Big Five framework, extraversion comprises two main aspects: enthusiasm (reflecting sociability, positive emotions, and warmth) and assertiveness (reflecting the tendency to take charge, become a leader, and captivate attention). The common factor seems to be high sensitivity to rewards in the environment— which due to the highly social nature of humans throughout the course of human evolution, most prominently consists of rewards associated with social attention.

Therefore, under the dominant personality framework in modern psychology, if you score low in enthusiasm and assertiveness, you’re an introvert

Here’s the problem: the Big Five framework forces a definition of introversion onto people, many of whom do not conceptualize introversion in the same way. For instance, one study did a comparison of common-sense/everyday notions of introversion and ‘scientific’ conceptions of introversion. They found that the most prototypical characteristic of introversion, as identified by the general public, was the following item:

Clearly, many people equate introversion with introspection. In the Big Five framework, however, this item is classified as part of the intellect/imagination domain of personality, not the introversion domain. So there’s a serious mismatch between folk definitions of introversion and scientific definitions. People who view themselves as introverted because they are highly introspective are being told by scientists: “You aren’t really introverted based on patterns of covariation among the general population.” To which everyday people rightfully respond: “WTF?” [3]

As noted personality psychologist Jonathan Cheek told me, “by invalidating the ordinary language meaning of introversion by defining it solely as the opposite of Big Five Extraversion, the Big Five researchers are guilty of Psychological Imperialism [4].” Influenced by the seminal work of Jung, Guilford, and Carrigan, Cheek and his colleagues have decided to take a different approach, by focusing on the phenomenon of introversion on its own, free from having to be force-fit into one scheme or another.

As Carl Jung said, each individual is ultimately a unique crystal, but type theories can be helpful for navigating social life. Embracing this Jungian philosophy, Cheek and his colleagues argue that when people use the term “introversion”, they should never just use it by itself. Instead, they argue that researchers should put a specific modifier in front of the term. What modifiers could be used?

In her masters thesis (written under the advisement of Cheek), Jennifer Odessa Grimes defined four meanings of introversion: social, thinking, anxious, and restrained (which happens to form the positive acronym STAR). It’s possible to score high or low on either of these flavors of introversion. For instance, you could be low in social introversion by preference but not be particularly anxious in the presence of people. Or you could suffer from crippling social anxiety, but still have the desire to be highly social. Or any other combination of these four meanings of introversion.

By this point you’re probably wondering what kind of introvert you are. Well, you’re in luck. There’s a new test for that.

Education is life

Today the World is becoming a superficial place. Our time appoints the absurd, making social networks as a real-world by a considerable part of the younger generations.

It is a virtual reality, more precise than high-definition video games, more addictive and harmful to the mind and the body.

This fake reality indeed kills the neurons converting people into zombies led by a leader of unknown appearance.

Ignorance acts as the lock, and manipulation working as the key entering every mind. Then, it hacks and promotes war even over the most absurd topic that any influencer shares in a post.

The social network profile becomes an epicentre of empty universes, universes that conflict with the real-life, where, as in the war, leads to the destruction of entire generations.

Using actualized tools, but the same indoctrination mechanisms used in the world wars. Again, the end justifies it, annulling individuals’ conscience and making them members of the social mass.

Even though each social profile is seemingly unique, there is no perspective on what life is in its essence. The network is a game that only favours some private interests.

We know the truth: countries born from interests, wars arise, passions move. Interests motivate greed. Greed sooner or later destroys life. Life, which, without a doubt, is the only thing we have.

Blood wars are no longer an option in our time across the rich countries. New wars are too expensive and risky.

Wars are now abstract. Wars involve factual powers whose shadow is unknown and whose attacks are directed to control the terrestrial and the extraterrestrial.

The end of empires has never come. In our time, empires are mainly commercial, managing everything that allowed us to be free.

Now empires dictate what to be and how to be.

Indeed, commercial or blood, all war implies the destruction of every trace that makes us human.

Every war, directly and indirectly, destroys our soul and breaks the only thing we take when we leave.

War destroys what we have lived and what we will no longer discover for ceasing to be ourselves.

There are not strong leaders to help us. Corruption and secrets are always leaked by someone who is behind the scenes.

We are the unique leaders of our time; we are the bosses of our destiny.

We must not perish. Responding to Hamlet, the worthiest thing for the soul is to fight for our fortune, live our lives, and rebel against this wild sea of misery.

The only thing that saves us from interest, the only thing that separates us from greed, the only thing that allows us to see reality is education.

However, all education is written by the victors and not by the vanquished. Our salvation involves investigating, delving into every little remorse and lack of meaning of our multiple thoughts.

The only thing that educates us is ourselves.

What do I mean when I say “Education for Life?” I can present the problem and the solution. The problem is that people in traditional forms of education usually approach it from the standpoint of just preparing a person for a job. But one’s job isn’t the definition of one’s life—it’s only that which enables you to have enough money to meet your needs. Our lives encompass a much broader arena than one’s capacity to earn money. Any educational system that teaches only job skills or offers only intellectual information is neglecting the essential needs of human beings. The solution is a form of education that trains us in that which is most relevant to us—how to find lasting happiness in life.

We deeply need proper training in “how-to-live” skills such as how to find the right mate, how to raise our children, how to be a good employee, how to get along with our neighbors, and how to concentrate our minds so that we can draw success into all our endeavors. There are many such skills that are essential to prepare a child for adulthood, and in traditional education many of them are completely ignored. Education for Life is a system that prepares the child to face the challenges of living as a human being, and helps him to achieve balance and harmony in all he does. What we’re really talking about is preparing everyone, not just children, for true maturity. This is a much bigger concept than just coming of age. As defined it in the book, Education for Life, maturity is the ability to relate appropriately to other realities than one’s own. You’ll find that even people of advanced years are often childish and immature with regard to this definition, yet this ability to relate to others’ realities is what education should accomplish.

The Case for a New Avenger

S.H.I.E.L.D. might have missed assembling team members from India, but it is never too late to correct an oversight. Imagine our larger-than-life superhero, Rajinikanth, partnering with other Avengers in a combined mission to save the planet from dangerous predators with bad intentions. Some aliens, some familiar ones! Yes, India is far from America, and the distance seems to have increased during the pandemic, but Rajinikanth could give some worthy company to Iron Man and perhaps teach him a trick or two, too, through holographic interfaces and augmented reality. Who knows, he could also kill all the mutants of Coronaviruses in this quest!

I wish to present some facts now to give you a background of my strategic human resource and leadership plan for S.H.I.E.L.D. India has one of the largest numbers of gig workers in the world. As per a March 2021 report by consulting firm Boston Consulting Group (BCG) and Michael & Susan Dell Foundation, the gig economy in India is expected to soar to 90 million in approximately a decade from now. Choose any vocation here and you will be spoilt for choices. Almost everyone is an expert on politics, economics, socio-cultural issues, fashion, sports, career, marriage, children, nature, animals, traffic, the dos, and don’ts … the list is endless. People can even advice others on how they should lead their lives. It’s affection, silly!

War for talent? Clearly, recruiters have not been able to explore the depth of this vast pool. To reiterate, India is a land bubbling with high potentials. Now let us go back to the topic of superpowers. There is plan B too. Rajinikanth could have a serious competition in a plain-looking community here. S.H.I.E.L.D. could consider appointing some members from this fraternity too.

You are rolling your eyes? Why? Hear me out. Presenting to you the case of beholders of the mighty pen (over a sword or a gun), and the upholders of fine speech. Their words hit no less than the missiles unleashed by Israel over the Gaza strip. Let me walk you through the innate gifts of a less publicized community with an immensely amoeba-like (plasma membrane) flexibility.

The teachers.

The extremely sturdy ones can stand the whole day, operate (teach) without a table and a chair, or, the basic infrastructure, and sometimes work even at low or no salaries for months. The strengths, struggles and coping mechanism of the privileged ones out of this lot are embedded in different realms. More on that, later! You will be astonished to learn how many hats teachers can don at the same time. They juggle between being a mentor, coach, counsellor, Devil’s advocate, friend, philosopher, or guide. Interestingly, even their DNA personifies versatility. Over the years, the mutations in their genetic material have helped them learn how to make milestones of the stones thrown at them by students unhappy with their marks, and parents unhappy with the teachers for giving those marks! Talk about heightened senses, their eyes can easily observe and sense the intention behind each greeting, smile and calls to the office. They are like Sharma ji ka beta/beti’, always expected to excel at everything and set an ideal example for the others to emulate.

Here, I would take a detour and ask you to recall the violinists who continued to play music for as long as they were alive, just to calm the passengers on the sinking Titanic ship. On similar lines, teachers continued to teach while the pandemic unleashed havoc around the world. The unlearning of years of classroom teaching was replaced by the immediate need to adopt new technological tools and re-learn the art of virtual teaching. The new and changed landscape was no less than the one post Thanos snapping his finger.

Aren’t convinced yet? Go to the polling booths and follow the polio immunization drives, you will know what I mean.

Now the final hook. Except for some teachers working with elite institutions, the rest won’t even charge much for their services. You can simply smile, appreciate their work, show some respect, and boy, see how they melt! Just watch how it lights up their faces. They are so motivated, especially on September 5 every year in India, that even Abraham Maslow bows to them from time to time from his grave. Had told you about their genetic sequencing earlier, remember? I do hope I have presented their (our) case well, S.H.I.E.L.D. Hopefully, you will have a relook at your current team now.

On a sidenote, can I be a contender too? Just saying. I can take it up as a gig assignment during the semester breaks. Imagine the newest Avenger on the block and that too a female from India! It will further boost the diversity and inclusion factors for you. If you can give equitable salary and perks, you could even find yourself on the pages of Harvard cases.

You might want to provide supplements of Vitamin T(eacher) to your team if Rajinikanth’s diary of appointments is full. Professor Hulk would not mind some more erudite company. In return, I vow to start quoting your example in my classes as a great employer brand with an excellent employee value proposition. Who knows, I might even write a research article. Told you, pen and words are the weapons here. Think about it. What say? Are you game?

P.S. I have recently bought a telescope to keep an eye on the stars and planets too. Taking my possible future role tad too seriously, eh?

Why do people have so much aggression?

  • We all act aggressively from time to time—say while sitting in traffic or in the midst of an argument—but some are more aggressive than others.
  • There are several reasons we engage in aggressive behavior, which also help to explain why some people display aggression more often.
  • These causes include instinct, hormonal imbalance, genetics, temperament, nurture, and stress.
  • If there are excessively aggressive people in your life, like a loved one or coworker, you can learn to cope or deal with their behavior effectively.
  • First, try keeping your cool, empathizing, and expressing your concern—these actions should help you to navigate the interaction and make it more pleasant.
  • If these strategies don’t prove effective, consider distancing yourself from the overly aggressive person; your wellbeing should be your priority.

Aggression is hostile or violent behavior. It’s a woman yelling at her son for spilling his milk on the carpet. It’s a child pushing his friend down on the playground because she was playing with his favorite toy. It’s a girl snapping at her boyfriend because he didn’t invite her out with the guys.

As you can see (and probably know from personal experience), aggression can take many forms. We all act aggressively at some point or another in our lives, whether it’s yelling at the black Sudan that cut us off or getting into it with family or friends. But some are more aggressive than others—quick to react or engage in hostile behavior. Which begs an important question: why

What Causes Aggression? 6 Origins

Sure, traffic can spur aggression, as can a disagreement with a coworker. But what’s the psychology behind this behavior? There are actually a few reasons we become aggressive, which also help to explain why some people are more aggressive than others:

1. Instinct: Aggression is one of our many survival instincts. According to Sigmund Freud, aggression continuously builds up until it releases as aggressive behavior, at some point or another. Some individuals can suppress this aggression and use other survival instincts instead, but others simply react and release.

2. Hormonal imbalance: A hormonal imbalance in an individual can certainly contribute to aggressive behavior. For example, high levels of testosterone contribute to high levels of aggression. This explains why males are characteristically more aggressive than females.

3. Genetics: Aggression can also be passed down genetically. Children are at a greater risk of adapting aggressive tendencies if they have a biological background for it. Time and time again, father and son both display aggressive behavior.

4. Physiological illness and temperament: Serious illness can have a major effect on an individual’s mood and behavior, as the stress and other mental effects may bring about greater aggression. Additionally, one’s temperament can play a role in aggression. People with bad tempers typically become aggressive more quickly than calmer individuals.

5. Social learning: Aggression can be learned. Some become more aggressive due to personal experiences or observational learning. For example, children are always looking for cues on how to act, as illustrated by the Bobo doll experiment. They learn to act aggressively when they watch someone else commit violent acts like in movies or video games.

6. Psychological frustrations: It’s human nature to become frustrated when life just doesn’t seem to be going so well. This frustration may involve work or love, for example, and can lead to an all-around feeling of negativity. This negativity then represents a threat, which can lead to aggression

How to Cope with an Aggressive Individual

Dealing with someone who constantly lashes out in hostile or violent behavior is tough—especially when it’s someone you’re close to like your boyfriend or mother, or someone you can’t get away from, like a coworker. In any case, the following can help you deal with the aggressive people in your life more effectively:

  • Keep your cool. The last thing that will alleviate this situation is another aggressive individual. Maintain your composure and use your better judgment to handle the situation. Aggressive people often seek to intimidate and upset others. You have to ensure this doesn’t happen and instead of reacting with rage like they want you to, take a moment to count to ten and think of a better way to deal with the situation at hand.
  • Put yourself in their shoes. Even if the aggression seems unwarranted, take a moment to imagine yourself in their position. Maybe they grew up in an overly aggressive household. Or, maybe they have a lot on their plate and they’re reacting to the stress with aggression. This will help calm your own negative feelings down and empathize with the individual. Then, maybe you can turn the aggressive attack into a productive conversation.
  • Express your concern. Maybe there isn’t an obvious, underlying cause of the individual’s aggression. Once you’ve taken a step away and you’re both calm, express your concern for them. They may not realize the severity of their aggression or its effect on those around them. It could take someone like you bringing it to light for them to make that realization and make a change.
  • Distance yourself. Sometimes, these aggressive individuals are just not worth it and don’t deserve a place in your life. You have to prioritize your wellbeing and if that means cutting them out of your lives, then so be it. And if cutting them completely out of your life isn’t very realistic (think, an aggressive aunt or uncle that’s at every family reunion or your coworker who doesn’t look to be going anywhere anytime soon), then just distance yourself as best you can. Avoid them.

Ultimately, you have to decide if it’s worth dealing with the aggressive individual. If you decide that it’s not, kick them to the curb and distance yourself from them. But if you decide that this individual is worth it and could maybe use your help, do your best to sympathize with them and determine the underlying cause of the aggression. This will help you both moving forward

Tips for safe internet banking

All through the year, banks and financial institution are taking up innovative measures to protect its customers from such banking frauds. But sometimes it’s our very own negligence that makes us fall prey to such thefts. Whilst, both the banks and financial institutions are doing their part, we should too adopt a cautious attitude to protect ourselves. So, to help you out in this process, we have a gathered a list of some tips for safe internet banking that you can consider doing.

Digital advancements have made our lives much easier, we can now order food or purchase things in the comfort of our homes. These rapidly evolving advancements are also transforming the banking and financial sector in India. Whether someone is transferring funds, paying a bill or applying for such loans such technologies are enabling customers to do it in a more efficient and effective way. The number of users opting for internet banking is expected to double by 2020, making India an important hub for financial innovation. However, internet banking, just like like any other medium if not done with utmost precaution can prove to be risky. There are scams like phishing( fraudulent means for attaining confidential information) associated with internet banking which enables a third-party to access and misuse your personal information.

Banking online has made managing money a lot more convenient than it used to be. We don’t have to visit the bank to transfer our funds, or wait for the next paper statement to know what the balance is. All that information is at our fingertips. But while online banking has made things easier for us, it’s also made things easier for thieves.

Criminals don’t need to plan a heist to rob someone’s bank account anymore. All they need to do is wait for you to let your guard down and expose your personal information, or send out a virus that will collect the information. The only way to avoid becoming a thief’s next victim is to carefully guard your personal information and always practice these online banking safety tips. 

1. Don’t access your bank accounts on public Wi-Fi

When you’re on public Wi-Fi, hackers can more easily access your computer and steal personal information from it. You should never access your bank’s website through a computer, tablet, or mobile phone unless you’re on a secure Wi-Fi network with a password, or using your own cell phone data connection. This is much more difficult for thieves to hack, so it keeps your information safer.

2. Avoid saving your login information

Some websites give you the option to save your login information for future use, but if someone uses your computer or mobile device after you, they could gain access to your bank accounts. To at least help prevent this from happening, many banking sites now time out after a certain number of minutes of inactivity, and do not save your information.

3. Use strong passwords and change them often

Strong passwords have a mix of upper- and lowercase letters, numbers, and symbols. Many banks now require your online accounts to carry a password meeting these requirements. You should also change your password every couple of months, and use different passwords for all of your online accounts so that hackers will have a more difficult time gaining access to your information.

4. Use two-factor authentication whenever possible

Two-factor authentication is the next level of security that many banks are now offering. Usually, you give your bank your phone number, and it texts a code when you log in online. Some banks also enable you to request a code via email or a phone call. You must enter this code in addition to your password to log in. This way, even if someone has stolen your password, they cannot access your accounts. It’s another hoop to jump through, but it could help keep your money safe, so set it up if your bank offers it.

Internet Banking

The innovations of information technology and internet have opened the new horizons to the Banking service delivery to the customers. Banking services are available on the finger tips of the customer via Internet Banking. Internet Banking, Net Banking or online banking allows you to perform various financial and non-financial transactions in your account with a click of button without visiting branch or ATM. It offers you a whole lot of features that earlier available only with the branch

In today’s fast-paced life, you need on-demand banking solutions for a better lifestyle. Internet Banking service gives you complete control over fund in your accounts online. Say bid-adieu to long queues and tired teller counter clerk. Now do banking from the comfort of your home or office, vacations ANYWHERE and ANYTIME!

Internet banking allows banking user to get connected to it’s bank’s internet banking portal to perform desire banking functions. If you are a Bank customer then you can avail Internet Banking facility after having received secure access of your net banking account from your bank. After secure login you will have direct access to your account. All the banking functions, financial and non-financials, that bank has made available on the internet banking mode will be displayed in menu of your online user account. You can select to perform any transaction and further result will be as per the policy for the nature of the service.

Your internet banking works on the concept of data centralization in the core banking system and allowing restricted access through net banking channel.

You must be apprehensive about the safety and security of online banking. Nelito’s Internet Banking product has following features to make your banking safe and secure:

  • Internet Banking product is developed on SSL protocol and 128-bit encryption technology to provide a secure channel for data exchange – which keeps your online banking data secure and safe.
  • Customer login is also verified at 2 levels by userid-password combination and PAN Number or Date of Birth authentications.
  • 2 Factor Authentication (2FA) requires you to input OTP (One Time Password) sent only on to your registered mobile number for all key transactions.
  • Your login session gets expired after a certain period in case there is no activity in your logged in session. This secures any unauthorized access to your logged in session.
  • Tracking of wrong OTP and passwork attempts.

Thus your Netbanking is safe, fast and secure, enabling you to perform your banking transaction with total peace of mind .

Range of services and features on internet banking includes:

  • Account Balance of all accounts linked to your customer ID
  • View and Download account statement.
  • Fund transfer through NEFT & RTGS
  • Avail Different Deposit Schemes and Banking Services like insurance, credit cards, demand draft etc.
  • Cheque Status and Stop Payment Request
  • Pay government taxes
  • Pay online your utility bills like Electricity, Telephone, Subscription payments along with Charity and Donation.
  • Recharge your mobile/DTH connection.
  • 24 x 7 Money Transfer through IMPS
  • Set up standing instructions for transfer of fixed amount to be executed at fixed intervals.
  • Various non-financial transactions like cheque book request, profile change, KYC, inquiries 

what affiliate marketing efforts should you use in 2021?

Isn’t it genuine that we as a whole wish for a wellspring of easy revenue? It’s anything but a fantasy to bring in cash while dozing. You get this opportunity with an offshoot promoting plan. You should simply advise individuals about various items and benefits, and you’ll get paid.

In this day and age of new online assets, there is wild competition for labor and products. Accordingly, drawing in new clients and turning out to be famous can’t be simple. Thus, drawing in new clients and turning out to be well known can’t be simple. Accordingly, partner programs presently aid the securing of new customers just as the age of income. Besides, the most widely recognized online business devices are email showcasing and partner advertising. They are answerable for 16% of all web orders each day. In this paper, I’ll clarify what a subsidiary program is, the reason you need one, and how it can assist you with bringing in cash.

What is Affiliate Marketing?

Affiliate Marketing is an online methodology of advancing a business. Numerous website admins benefit from it. They present a novel connection on another site on their web asset. The associate gets a money related award when clients click on this connection and complete a particular activity on the client’s gateway (register, purchase anything).

Coming up next is the helpful guideline: A stage works with the proprietors of effective entrances, sites, and YouTube channels to assemble associations. The website admin gets the essential promoting materials and special connections from the purchaser. They are distributed on the accomplice’s assets. Following that, he is paid if purchasers click on his connection and take specific exercises on the sponsor’s site.

Advantages of Affiliate Marketing

Followings are the advantages of affiliate marketing for website admins:

  1. A reasonable compensation;
  2. no compelling reason to think of your own promoting technique.
  3. Standards, articles, watchwords, and different things are given by the sponsor.
  4. Income from a uninvolved source. Clients visit your connection in any event, when you’re unwinding, expanding your profit;
  5. Work that is far away. To partake in an associate program, all you need is an Internet-associated PC or cell phone.
  6. Therefore, you can partake in member advertising from anyplace on the planet.
  7. Keeping up long haul connecting with projects; a new and mainstream vocation;
  8. the chance of proceeded with proficient advancement.
  9. Fast compensation for time and cash contributed. You can make your first benefit in as little as a day.

How Does Affiliate Marketing Work?

Every affiliate is given a unique URL, and the merchant maintains track of whose affiliate is responsible for the promotion. Normally, the given link will look something like this:When a customer clicks on a certain link, a little file is saved on their devices as an affiliate cookie.The cookie is mostly used for two purposes:

  1. It aides the dealer in initiating a transaction with the appropriate individual.
  2. It usually includes a termination date, so the affiliate is paid even if a customer clicks on the link and makes a purchase after the date has passed.

How To Start Affiliate Marketing?

You’ll need to develop and manage a database of your affiliates, generate and track their unique links, and integrate those bespoke links into your e-commerce process so you can pay them the necessary commissions if you want to start an affiliate marketing program. Does it appear to be a bit intimidating?

Step 1: Select a platform.

Building an audience and increasing affiliate sales is significantly easier through one of two channels: a blog or a YouTube channel.Today, starting a blog is relatively simple and inexpensive.

There are numerous tutorials available online that will show you how to get started. What’s the best part? It’ll probably only set you back a few dollars a month.Once your site is up and running, optimize it for search engines to increase your chances of ranking. You can then incorporate affiliate links into your post. (There is an art to this, which we will discuss later in this guide.)YouTube is the other platform. Because creating and publishing material to YouTube is free, it appeals to a wide range of people.

Step 2: Discover your Niche.

So to figure out who you’re going to target is the most important factor. But just because it’s beginning doesn’t mean it’ll be simple.Finding your topic is one of the most important aspects of getting started with affiliate marketing. The wrong niche makes selling more difficult, whereas the appropriate niche makes it easier.

Begin by posing questions such as:

  1. What are some of my favorite topics?
  2. Do people look for my selected niche on the internet?
  3. Will demand for my niche remain stable?
  4. Is my niche subject to a lot of competition?
  5. Is it possible to find affiliate programs that operate in my selected niche?

These questions will assist you with deciding if the item you’re mulling over is one you’d prefer to promote consistently. These are the issues that will decide if you succeed or come up short with associate advertising.

Step 3: Select Affiliate Programs to Affiliate With.

1. Low-Volume, High-Paying Volume Affiliate Programs:

This affiliate network has a high compensation for categorized products. As a result, there is increased rivalry for huge commissions. It may be difficult for those who are just beginning to produce money to compete against experienced marketers.

2. High-volume, Low-paying Affiliate Programs.

This affiliate scheme is used to promote products with a wide appeal but modest compensation. Another key point to note is that marketers may be paid commissions on all purchases made, not just the recommended product.

3. High-volume, High-paying Affiliate Programs

These are affiliate programs that compensation out a ton of cash for items that have a many individuals intrigued by them. Credit cards are one model. Everybody need a credit card, and most of clients stay with the organization for quite a long time (if not many years!)

This is dependent on your skill and niche.If you’re targeting customers, the model of low paying and higher sales volume will probably be your best bet. If you’re targeting a business audience, you’ll almost certainly choose the model: high-paying and low volume. Software and web hosting-related products are the most popular programs here.

Step- 4: Build Appropriate Content.

If you want your affiliate site to be successful, you need to provide high-quality content that includes affiliate links.

Use the tool to see what your competitors are up to on social media platforms like Facebook, Instagram, Google, and YouTube.

Step 5: Get people to visit your affiliate site.

After you’ve finished developing exceptional content, the next step is to enlist the help of more target consumers to interpret it. As a result, they’ll wind up clicking on the affiliate links you’ve provided. SEO, email marketing are the tools to get traffic.

Step 6: Increase the number of people who click on an affiliate link.

Snaps will be rare if the entirety of your affiliate links are close to the lower part of the page, where visitors once in a while scroll.

Using callouts like buttons, tables, and boxes can assist draw attention to your content and make it easier to scan.

Step 7: Convert clicks to sales.

To generate money in affiliate marketing, you must complete two conversions.The click to the product page is the initial conversion.You have complete power over this situation.

Affiliate marketing efforts for future

In affiliate marketing, building trust with your crowd is pivotal, and the fastest method to obliterate trust is to suggest things you haven’t attempted or that are certainly not a solid match for your crowd. Additionally, recollect that you are simply supporting an item when you encourage somebody to get it. The more accommodating you are and the more incredible proposals you give, the more probable your site guests will get back to profit with your insight.

It’s critical to understand the origins of your traffic as well as the demographics of your target audience. This will allow you to personalize your messaging and make the finest affiliate product suggestions possible. You should concentrate not only on the vertical in which you operate, but also on the traffic sources and audience that visits your site. Organic, paid, social media, referral, display, email, and direct traffic are all possible sources of traffic.In Google Analytics, you can view traffic source data to see things like time on page, bounce rate, geo location, age, gender, time of day, and devices.

Conclusion

Most importantly, focus on making your first partner deal. Put out new objectives for your site as it grows, and continue to try. This is the means by which you build a affiliate program that will at last make you cash.

SUPREME COURT ON EX GRATIA PAYMENT

Ex gratia

• Payment that is made to an individual – for damages
or claims.

• Party providing such assistance has no liability in
making the payment – moral commitments and
obligations.

Disaster management act – ex gratia assistance

• Enacted in the year 2005 – effective management of
disasters.

• Section 12 – describing the Guidelines for minimum
standards of relief.
∆ Sub section (iii) – ex gratia assistance to be provided to the victims on account of loss of life.

∆ 2015 notification – government to pay ex gratia of ₹4 lakh each to victims’ families – under section 12
of DM act.

Government’s Response – negative

• Section 12 – recommendatory in nature and doesn’t mandate the government to provide it.

• Focus on utilising funds for food, medical care, oxygen,
vaccination – boost the economy – rather than pay a
one-time compensation.

• 15 th Finance Commission report for 2021-2026 – fixed
the funds for disaster management to ₹15,000 crore.
∆ SC Justice – FC report cannot override a statutory provision .

Criticism

• Government for its inconsistency and
vague statement.

• Government – more concerned with the
areas of priority – question on its redevelopment projects such as the
Central Vista.

• Essential to spend on health infra development along with a helping hand to families impoverished now.

• IMF analysis of policy response:
∆ Food, fuel & cash transfers to lower-income
households – 1.2% of GDP.
∆ Budget and Atma Nirbhar Bharat Package –
13% of GDP.

Conclusion

• Suggestion to the Centre to review its tax

Unemployment-hindrance to development

Unemployment became a never ending war problem in front of our country .But the outbreak of covid19 make this problem more dense. Now along with the problem of unemployment the problem of disguised employment is in front of us. Unemployment means the numbers of individuals in the state are finding jobs for which they are fit, and they are willing to, but not getting that. Or simply a person is willing for a paid job or searching for one. It is a curse to society and decreases the economic growth of the country. The particular age group of unemployment is adults. The main reason for unemployment is the rapidly increasing population is one of the most affecting factors of unemployment. Slow economic growth, industrial growth is also the main reason for unemployment.
Unemployment leads to an increase in poverty and sets back the economic growth of the country. The women’s unemployment rate is higher in rural areas than in urban sectors of the country. Unemployment also misguides or makes our youth helpless to do criminal activities. The migration of people from rural to urban areas for the search of the job also affects it. As the demand for jobs is high and the number of posts is less. Unemployment is also a reason for our youth is getting addicted to drugs. Due to lack of a job, they get addicted to drugs, alcohol, and may even get into criminal activities. The government, as well as the society or we, should focus on population control and make people aware of its ill effects, long-time advantages, and ways to control which help the government to provide jobs to needy ones if there are some limited members.
Agriculture is the backbone of our economy. Agriculture in India is not developed enough to accommodate all the unemployed youth. Our agriculture is still dependent on old and traditional ways of farming. And our education should also be upgraded as it mainly focuses on practical aspects of learning, should offer the vocational course and with that indirectly it will give the job to teachers.

Mob lynching-to what extent correct?

Mob Lynching is an open punishment applied by a gather that does not have the authority to do so. Most times, lynching occurs when a group believes that a person has committed a crime, even if it has not been trialed or convicted. lynching’s practice may include public hangings, tar, and feathering, or other forms of extreme punishment or execution performed in public. Lynching differs from uncommon types of punishment because the public performs it outside the legal system. This is often handled by a group of people. Lynching is a mob justice in which ordinary people come together to terrorize or punish someone they think violates a legal, moral, and social standard. Today in our society cases of mob-lynching occur in the name of homecoming, love jihad, cow protection, and self-defense camps, the longstanding issues of communalism against the community are being expressed now as violence. The crowd is making a target of people .also many cases recorder where There is an attempt to provoke communities suffering from such attacks. 

The instant “justice” of the crowd also reveals the breaking of people’s confidence in law and order. mass lynching cases are mainly caused by the spread of rumors, suspicions, or religious beliefs. If we understand the events in what order they happened then, we may consider that some were the consequences of caste-based horrors, some were because of religious beliefs, and the rest was because of false news or rumors.

No doubt we should respect religious beliefs, but what if few people kill a person based on suspicion or suspicion? But the main question is that too what extend it is justified to take law in the hands. And to do injustice with someone in the name of the justice. Now need of the time is that government itself investigate the matter and give punishment to those who are culprit.

 

Evil corruption

Corruption refers to a form of criminal activity or dishonesty. It refers to an evil act by an individual or a group. It includes activities like bribery or embezzlement. Most people in positions of authority are susceptible to Corruption. Corruption certainly reflects greedy and selfish behavior. Bribery is the most common method of Corruption which involves improper use of favors and gifts in exchange for personal gain. the favors include money, gifts, company shares, sexual favors, employment, entertainment, and political benefits. Also, the personal gain can be – giving preferential treatment and overlooking crime.

One important way of preventing Corruption is to give a better salary in a government job. Many government employees receive pretty low salaries. so they resort to bribery to meet their expenses. So, government employees should receive higher salaries. , high salaries would reduce their motivation and resolve to engage in bribery. By Increasing the number of workers we can curb Corruption. In many government offices, the workload is very high. This provides an opportunity to slow down the work of government employees. Consequently, these employees then indulge in bribery in return for faster delivery of work. Hence, this opportunity to bribe can be removed by bringing in more employees in government offices.

Strong laws are very important for stopping Corruption. strict punishments need to be meted out to guilty individuals. Furthermore, there should be an efficient and quick implementation of strict laws. Applying cameras in workplaces is an excellent way to prevent corruption. Above all, many individuals would refrain from indulging in Corruption due to fear of being caught. Furthermore, these individuals would have otherwise engaged in Corruption. Furthermore, the politician supports them due to the benefits they receive. Corruption is a great evil in society. This evil should be quickly eliminated from society. 

Prominence of education

Education is the act of discovering things around us. And so the prominence of the education in a person life. To discover the real meaning of life. We need to educate not ourselves but our environment also. Education helps us to easily recognize and deal with any difficulty and makes balance throughout the whole life in every aspect. Education is the first and foremost right of every human being. And therefore we have the right to education in our constitution. Without education we are incomplete and our lives are useless. Education helps us to set a goal and go ahead by working on that throughout life. It improves our knowledge, skill, confidence level, and personality. It empowers us intellectually to interact with others in our life. Education brings maturity and teaches us to live in a society with changing environment. For adaptability, education is a must. It is the way to social development, economic growth, and technological development. For being a proper social person we need to educate ourselves.

Education plays a great role in everyone’s life by building personality, improving knowledge and skill, and providing a feeling of well-being for a person. Education has been divided into three categories in our country as Primary education, Secondary education, and Higher Secondary education. It develops our analytical skills, character, and overall personality. Education plays a pivotal role in nourishing his present and future by ensuring aim of the life. 

Every child must to go school at his/her appropriate age as everyone has equal rights to education from birth. The growth and development of any country depend on the quality of the education system set for young ones in schools and colleges. However, the education system in every area of the country is not the same so the proper growth and development of the people and society vary according to the weak and strong education system of the particular region. The future of our country is the youth and the more our youth will learn more advanced our nation will become.

Agony of covid19

COVID has not only affected us by entering our bodies but the agony of Losing family members, jobs, income, a completely disrupted education system, and constant fear of what next have severely damaged the peace of people. Even doctors, nurses are under the agony of constant threat and tremendous work pressure. Oxygen plants are being constructed and vaccines are being produced, however, what the mind has been going through cannot be cured by steroids or vaccines.

These are some of the thoughts that haunt many of us who are infected or have lost people close to us due to COVID. Whenever we surf the internet through information pieces or even when we watch the news, we see they offer COVID helpline numbers, hospital details, and other valuable information on how to tackle COVID. In the same way, we can have a COVID Mental Health support helpline, wherein people can interact with therapists or more precisely connect to somebody who can listen and feel empathetically.

At this point advice like yoga, meditation, or “keep yourself engaged” does not work. There has to be sharing, there has to be handholding throughout the process of recovery. To heal completely from COVID or COVID implications the mind needs to be healed as well and we all have to pay attention to this

Mental Sickness

Covid-19 has shaken the entire world. Even though Major Pharma companies have developed vaccines intending to end the pandemic. we are still struggling to find an end to this pandemic. One of the issues that India faces is the delay in immunizing the population again Covid-19. The delay is partly due to overpopulation. And If the vaccines are not effective against the new variant, it needs to be redesigned to combat the new variant, prolonging the pandemic.

Due to covid, our country has to suffer Major economies struggle to cope with the health care burden as millions of infected people need hospitalization for several days, depending on the severity of the disease.

No one knows when lockdown will be enforced again to control the situation. Many are losing their families and not allowed to attend the final rites due to strict quarantine and lockdown measures. Along with these major problems This disease has seriously created mental health issues, and it may take years to recover from such mental health conditions. Governments have to set up a separate budget to manage increasing mental health issues. The freedom to move around has now been crippled by Covid-19, and most people in lockdown are confined in a small space, limiting them to have face-to-face interactions with their dear ones and friends. It has affected people from all walks of life and has led to mental health issues. It is hard to find a common solution to all as mental health issues differ from person to person. Students are the worst affected community as Many schools and colleges have resorted to online teaching, which isn’t as good as a regular session. 

The digital screen has now become our portal to communicate with the outside world. Many children have lost their parents in this second wave in India and have become orphans since then. There were several appeals to the Government of India requesting to support the children who have lost their parents/guardians/adopted parents. In such a drastic situation people are feeling alone. The best thing to overcome negative thoughts is by performing regular meditation and yoga, listen to music, news, recall sweet memories, watch favorite movies, plays, and read books. Only by overcoming our negative thoughts we can overcome mental sickeness.

How to Create a Website

An Easy, Step-by-Step Guide for Beginners

So, you’d like to create a website? That’s fantastic! However, if you’ve never constructed a website before, it can be difficult to know where to begin (and what to avoid).To assist you, we’ve put up this comprehensive tutorial on how to launch a website. Before we begin, we’d like to make two guarantees to you about our guide:

Register your domain name

Your domain name should be relevant to your products or services so that buyers can quickly locate you on the internet. Customers may anticipate that your domain name will be similar to your company name.

Your email address will be based on your domain name. While a free email account like hotmail can be used, sending emails from a business address appears more professional.

If possible, get a domain name with a.com extension when choosing a domain name. Because most people associate a website with the letter “.com,” having a.com website makes it easier for them to remember. Because it is the most popular domain name extension, obtaining a.com domain name is difficult. It won’t be difficult to come up with an excellent domain name if you’re imaginative enough.

Find a web hosting company

To get your domain name online, you’ll need to select a web hosting business. Web hosting is available from the majority of major internet service providers. They may also be able to give you with a number of email addresses.The cost of web hosting is determined by the size of your website and the number of visitors it receives each month.

Prepare your content

Consider what you want your visitors to be able to do when they visit your website. This will assist you in deciding which sections or pages to include. Consider what information or transactions your clients will require, and make sure the site is set up in such a way that users can easily access and complete the tasks they require.You could want to engage a professional to write and structure your content, just as you might hire a professional to design your site.

Build your website

You can either build your own website or hire a web developer to do it for you. Websites must be updated on a regular basis, so make sure you budget for this.You can create your own website with the help of a website publishing package. These are comparable to word processors, but they include built-in facilities for converting text and photos to web content and sending it to your website.If you’re new to online company, having someone else build your website is a good option. A competent web developer can help you build your site quickly and provide you advice on how to make it look good. Hiring a professional might be especially beneficial if you plan to open an online store or provide other services.

The irrational things about trust

The obvious and rational equation is that being trustworthy plus being transparent will lead you to be trusted. Verification of trustworthiness should lead to trust.

This makes sense. Being trustworthy (acting in a way that’s worthy of trust) plus being transparent so that people can see your trustworthiness—this should be sufficient.

How then, do we explain that brands like Coke and Google are trusted? The recipe is secret, the algorithm is secret, and competitors like DuckDuckGo certainly act in a more trustworthy way.

In fact, trust often comes from something very different. It’s mostly about symbols, expectations and mystery.

Consider the relationship you might enter into if you need surgery. You trust this woman to cut you open, you’re putting your life in her hands… without the transparency of seeing all of her surgical statistics, interviewing all previous patients, evaluating her board scores.

Instead, we leap into surgery on the basis of the recommendation from one doctor, on how the office feels, on a few minutes of bedside manner. We walk away from surgery because of a surly receptionist, or a cold demeanor. 

The same is true for just about all the food we eat. Not only don’t we visit the slaughterhouse or the restaurant kitchen, we make an effort to avoid imagining that they even exist.

In most commercial and organizational engagements, trust is something we want and something we seek out, but we use the most basic semiotics and personal interactions to choose where to place our trust. And once the trust is broken, there’s almost no amount of transparency that will help us change our mind.

This is trust from ten thousand years ago, a hangover from a far less complex age when statistical data hadn’t been conceived of, when unearthing history was unheard of. But that’s now hard-wired into how we judge and are judged.

Quick test: Consider how much you trust Trump, or Clinton, Cruz or Sanders, Scalia or RBG. Is that trust based on transparency? On a rational analysis of public statements and private acts? Or is it more hunch-filled than that? What are the signals and tropes you rely on? Tone of voice? Posture? Appearance? Would more transparency change your mind about someone you trust? What about someone you don’t? (Here’s a fascinating story on that topic, reconstructed and revealed).

It turns out that we grab trust when we need it, and that rebuilding trust after it’s been torn is really quite difficult. Because our expectations (which weren’t based on actual data) were shown to be false.

Real trust (even in our modern culture) doesn’t always come from divulging, from providing more transparency, but from the actions that people take (or that we think they take) before our eyes. It comes from people who show up before they have to, who help us when they think no one is watching. It comes from people and organizations that play a role that we need them to play.

Coca Cola controversy

As Cristiano Ronaldo snubbed Coca-Cola at the press conference ahead of Portugal’s Euro 2020 opener, the move had a spiralling effect all across the football fraternity. The move also coincided with the share prices of Coca-Cola dropping down, wiping off about USD 4 billion from their brand value. However, industry experts don’t feel the two incidents were related.

Highlights

  • Cristiano Ronaldo’s Coca-Cola snub at a Euro 2020 news conference has been a huge topic of discussion
  • The move also coincided with the brand value of Coke sinking by USD 4 billion
  • A market expert, however, has brushed aside any connection between the two

Ronaldo wasn’t pleased seeing Coca-Cola bottles placed on the table as he arrived to attend the press conference with Portugal manager Fernando Santos on the eve of the Hungary match. He put the Coke bottles aside and picked up a water bottle saying ‘Agua’, asking people to drink water over soft drinks.

While the move was to promote a healthier lifestyle, the fact that Coca-Cola is an official sponsor of Euro 2020, is bound to leave both the beverage brand and UEFA a little disappointed.

“Coke and UEFA will both be fuming,” sports marketing expert Tim Crow, who worked as an advisor to the beverage-maker for 20 years, was quoted as saying by The Athletic. “The fact is there’s an agreement between them, which all the FAs and players sign up to, and one of the contractual agreements is going to press conferences where you’re surrounded by the sponsors’ branding.”

It’s certainly not ideal that one of the most famous and most followed athletes on the planet makes a gesture like that. The sports marketing community will have raised more than an eyebrow in Ronaldo doing that,” he added.

A day after the incident, reports of Ronaldo’s move hurting Coca-Cola’s stock prices and brand value surfaced but Crow has dismissed any co-relation between the two incidents. Branding it as ‘complete nonsense’, Crow said that the investors in the United States of America are not impacted by what happens in a European football match’s press conference.

American investors are not driven by what happens in a press conference ahead of a European football match. It doesn’t work like that. Tonnes of stocks went down for several reasons but the two things are not related. There are a billion servings of Coke every day. I think they’ll be OK,” he said.

Medical services, products’ need and its utilization in the pandemic !

India is seeing an enormous flood in COVID-19 cases and the best method to control the spread of the novel Covid is by remaining inside. Notwithstanding, there’s an assortment of medical services items that can prove to be useful to guarantee you stay solid at your home. Internet business stages, for example, Amazon and Flipkart have a variety of such fundamental devices that will help you stay fit, track your wellbeing, and deal with your skin as well. Among the most well known medical care items on Amazon are liners, oximeters, and advanced thermometers.

An oximeter is a clasp on gadget that can be put at the tip of the forefinger to check the oxygen immersion level of the blood, that is a fundamental factor to gauge to check on the off chance that you have contracted COVID-19 here and there. It’s a gadget that aides in estimating how well the oxygen is venturing out to various pieces of the body, especially the regions farthest from the heart.On Amazon, individuals appear to rest their confidence in Newnik Fingertip Pulse Oximeter, that has 1,129 client appraisals at the hour of composing. The gadget decides the SpO2 levels and heartbeat rate. The information is shown continuously on a huge computerized OLED screen.

On Flipkart, Zilant 6 mm Automatic Personal Digital Weight Machine has arisen as the famous decision among clients. It’s anything but a four-sensor innovation to precisely show your weight on screen. On the off chance that you are somebody who likes to monitor their benefits, the item is for you. Valued at Rs. 749, the gadget has a 4.1-star normal rating dependent on more than 22,600 evaluations and 2,900 audits on the internet business stage.

A vaporiser can be amazingly convenient against normal cold, hack, and nose block. You can likewise utilize inhalants in the liner for added alleviation. Moreover, taking steam additionally helps your skin sparkle. It assists with clearing the obstructs and open facial pores. On Amazon, Rylan Face, Nose, and Cough Steamer has more than 120 positive client surveys with 93% clients giving it five stars. It costs just Rs. 699 and fills in as a vaporiser, spout inhaler, and facial liner.

Sitting at home and working for quite a long time may prompt body torment, particularly in the neck and back. Pristyn care PC Muscle Massager is the thing that numerous individuals like on Flipkart to assist themselves with conquering depletion. The item decreases muscle solidness and torment. Plus, it likewise decreases pressure, uneasiness and strain.

In the event that you are a wellness freak who preferences monitoring your pulse, rest cycle, and the amount you strolled for the duration of the day, then, at that point an action tracker is the thing that you need the most. On Flipkart, M4 Smart Band is amazingly famous among clients, with more than 2,260 evaluations. It’s anything but a pulse tracker, wellness watch, and action tracker. The band is Bluetooth-viable as well. The gadget is accessible at Rs. 440. It ought to be noticed that gadget is right now unavailable on Flipkart, at the hour of composing.

Gone are the times of mercury glass thermometers. In spite of the fact that they have been around for a long while, computerized thermometers have taken over of late. They are not difficult to utilize, quicker to deliver results, and more secure also contrasted with mercury thermometers. It’s significantly more significant these days as fever is one of the side effects of COVID-19. Dr Trust (USA) Waterproof Flexible Tip Digital Thermometer is quite possibly the most famous gadget in the classification. It effectively fits under the tongue or the arm and shows the internal heat level on the screen inside 45 seconds to 1 moment.

How to remove Plagiarism in research paper

What is Plagiarism in research paper?

Regardless of whether or not you are in a conversation with a professional about whether you’ve got the concepts, and the key findings of the report, and external data sources to give your work credibility. However, there is a difference between the inter-linkages to external sources, lists of the impact, and a misrepresentation of the source of the ideas or words as your own. This is the reason why it is so important to avoid plagiarism and how to avoid plagiarism in your work.

On the off chance that you are confronted with the tremendous and tedious errand of making an examination piece, it very well may be unfathomably enticing to simply reorder someone else’s work. Be that as it may, not exclusively are counterfeited papers untrustworthy, yet it is likewise disapproved of by every instructive body and will bring about extreme punishments.

Plagiarism is, in the broadest sense, can be characterized as the duplicating of another’s work without giving legitimate credit. Specifically, with regards to this examination, it’s anything but conceivable to introduce the aftereffects of the second individual of recommendations, proclamations, and so forth, without giving an appropriate sign of the source.

How to remove Plagiarism

Instead of analyzing the ideas or the names of the source, see what you can say about them. Ask yourself what different perspective or point you can make in your writing that is completely yours. Keep in mind that if you are referring to ideas or source names to organize your point, you will still need to use the above guidelines to avoid cheating.

  1. Paraphrasing: Effectively summarizing without copying includes somewhat of a dance. Rephrase and configuration your writing in a unique manner, and attempt to try not to utilize such a large number of comparable words or expressions from the source.
  2. Citing: The key is to do as such without adjusting the importance of the actual thought. Keep in mind, you’re actually utilizing another’s thought so you’ll have to incorporate a reference to the source.
  3. Quotation: When you include source words in your text, word for word, one of the easiest but obvious ways to avoid cheating is to use quotation marks around the text to show that the words are not yours. The exact rating should also quote the source so that readers know who the quote is coming from.
  4. Testing tool: While doing research on a topic, some phrases or phrases may be so attached to you that you incorrectly insert them into your writing without the ad. If in doubt, using an online cheat testing tool can help you resolve these issues before submitting your work.There are several cheat testers online, such as the one offered by Small SEO Tools.
  5. Scanning: Grammarly also provides a copywriter scanner that scans your text for free borrowed content. These tools let you know whether your writing parts are included or not – and some even highlight specific words or phrases of concern and point out where the text came from.

Importance of Using Plagiarism Remover?

Everything used in the process should have certain advantages, which make it important to use. So it happens with free Plagiarism-Remove also online. Needed on your website, usually, a new blogger knows how to write content on our website so they can start copying content from another website and paste it into our profitable website at some point but after 4 to 5 months, Google sees that and gives you a strike. copyright from your website, make sure that is very dangerous. Do not do such foolish things. I copied the content from another website and pasted it on my website after the copied content from my website and pasted it on your website. Using Plagiarism Remover will give you an improvement on your general article and preparation for sharing and many other activities.

Conclusion

There are a variety of methods for removing plagiarism from a thesis. For example, you may utilize an online plagiarism checker to see how similar your article is to others that have been published online. Second, you could employ internet writing service specialists to write plagiarism-free essays for you. Furthermore, you may always learn how to thoroughly revise a work.

Importance of Digital Marketing skill

Introduction

With how accessible the web is today, would you confide in me if I uncovered to you the amount of people who go online reliably is at this point growing? It is. In fact, “consistent” web use among adults extended by 5% over the latest three years, as demonstrated by Pew Research. Additionally, in spite of the way that we say it a ton, the way wherein people shop and buy really has changed close by it, which means disengaged promoting isn’t just probably as incredible as it used to be.

Benefits

At this stage, digital marketing is fundamental for your business and brand mindfulness. It seems like each and every other brand has a site. What’s more, in the event that they don’t, they at any rate have an online media presence or advanced promotion procedure. Computerized substance and showcasing is regular to such an extent that customers presently expect and depend on it’s anything but an approach to find out about brands.

  • You can reach a larger audience with digital marketing than you could with traditional methods, and you can focus on the people who are most likely to buy your product or service.
  • Furthermore, it is typically more practical than traditional publicizing, allowing you to continuously quantify accomplishment and rotate when needed.
  • In the event that You place a commercial on TV, in a magazine, or on a board, you have restricted authority over who sees the advertisement. Obviously, you can gauge certain socioeconomics including the magazine’s common readership, or the segment of a specific area however it’s anything but’s a roll of the dice. Digital Marketing, then again, permits you to distinguish and focus on a profoundly explicit crowd, and send that crowd customized, high-changing over advertising messages.
  • Digital Marketing enables you to track campaigns regularly and reduce the amount of money you spend on a channel that isn’t delivering a good return on investment.
  • The equivalent can’t be said for customary types of publicizing. It doesn’t make any difference how your board performs it actually costs something similar, regardless of whether it changes over for you.
  • Dissimilar to most disconnected advertising endeavors, digital marketing permits advertisers to see precise outcomes progressively. On the off chance that you’ve at any point placed a promotion in a paper, you’ll realize that it is so hard to assess the number of individuals really turned to that page and focused on your advertisement. There’s no surefire approach to know whether that promotion was answerable for any deals whatsoever.

Skills required for digital marketing

Be that as it may, catching wind of various abilities it’s very overpowering for a person which expertise to target and which not?

  • In the event that you love measurements and seeing themes of the market, this field is for you! Obtaining this expertise for examining purchaser information to portray their purchaser’s excursion and help brands scale their organizations can pay you an attractive compensation.
  • Pretty much every industry has used the force of the pen to sell its items and administrations. Along these lines, in case you’re somebody who loves to make infectious and heightened slogans or catch the brand notions then you can sharpen this ability to run the business.
  • The people behind showcasing robotization say that when brands sustain drives, they prepare half more deals clients.
  • In this manner, the flexibility of Email promoting makes it one of the most lucrative advanced showcasing abilities for developing a client from a withdrew client.
  • The motivation behind why nearby advertisers are arising quickly is a result of the high speed of everything going computerized.

Digital Marketing assets

Nearly anything can be a computerized promoting resource. It basically should be a promoting device you utilize on the web. That being said, numerous individuals don’t understand the number of computerized promoting resources they have available to them. Here are only a couple models:

  • Your site Marked resources (logos, symbols, abbreviations, and so on)
  • Video content (video advertisements, item demos, and so forth)
  • Pictures (infographics, item shots, organization photographs, and so forth)
  • Composed substance (blog entries, eBooks, item portrayals, tributes, and so forth)
  • Online items or instruments (SaaS, adding machines, intuitive substance, and so forth) Surveys
  • Online media pages

As you can presumably envision, this rundown simply starts to expose what’s underneath. Most advanced advertising resources will can be categorized as one of these classifications, however sharp advertisers are continually concocting better approaches to arrive at clients on the web, so the rundown continues to develop!

DIGITAL MARKETING STRATEGIES

On the off chance that you would prefer not to pay to appear in the SERPs, you can likewise utilize site design improvement (SEO) to attempt to rank pages or blog entries on your webpage naturally. You don’t need to pay straightforwardly for each snap, yet getting a page to rank generally takes a lot of time and exertion (for a more inside and out examination of paid hunt and SEO).

Like SEO, social media marketing is the free, natural approach to utilize web-based media stages like Facebook or Twitter to showcase your business. Also, actually like SEO, naturally showcasing your business via web-based media takes significantly additional time and exertion, however over the long haul, it can convey a lot less expensive outcomes.

Email advertising is the most seasoned type of internet showcasing it’s actually continuing forward. Most advanced advertisers use email showcasing to publicize unique arrangements, feature content (regularly as a component of substance promoting) or advance an occasion.

Pay-per-click (PPC) promoting is really an expansive term that covers any kind of advanced showcasing where you pay for each client who taps on an advertisement. For instance, Google AdWords is a type of PPC promoting called “paid inquiry publicizing” (which we’ll go over in a second). Facebook Ads are another type of PPC promoting called “paid web-based media publicizing” (once more, we’ll get into that in the blink of an eye).

Conclusion

Presumably Digital promoting abilities which were once misjudged are currently the sought after abilities, assessing it to be the most lucrative showcasing position in 2022. In this manner, being a main industry master the solitary mantra Alokis favoring is “to be steady with overhauling your abilities”.

Why unemployment occurs?

Being 2nd in terms of the population can seem a curse to our country especially in terms of employment. The competition that youngsters face these days is because of this population. Even those who get a job didn’t get the desired salary. Most employees are not paid in proportion to the work that we put in. What’s more, this is not a new problem or one that has been created by a single government. In our country, low monthly incomes are a norm – across all states, and as a consequence, wage inequality remains high. Wage growth significantly trails economic growth in the country. The sluggish growth of our GDP has led to a rise in inequality and widened the economic divide between rural and urban India.

The sad part is that India’s unemployed are mostly the higher educated and the young. And those who have jobs are not satisfied enough. If you believe that only a few people at the top are getting huge paychecks, think again. Because data suggest that we aren’t creating too many high-paying jobs either. And even though labor productivity has risen in India, growth in remuneration has remained slow. The sad part is statistic, graphs of unemployment are still the same. The new jobs and opportunities are nothing in front of our population. This problem needs to review and can be to some extent need to be solved through bargaining power. Skilling, sometimes, multi-skilling at all levels is the most effective way to fight the wage crisis and the coming job crisis -the crucial designation before talent can be matched with demand. If the skilling exception isn’t corrected, job seekers will end up in the bad job trap. Skills produce productivity, and productivity brings with it higher pay.

The problem is that the business power of workers in India is low and getting more worse. Wage changes are also a result of changes in the way of production. Throughout the last few years, production has become more capital intensive or less dependent on labor in nearly every manufacturing industry in the organized and unorganized sectors. This is true, if to a lesser extent, for agriculture and services as well. While technical know-how and increased use of machinery is a change that needs to be welcomed since it translates to increased productivity, in labor surplus economies like India, the enhanced productivity does not automatically translate to higher wages for employees. Therefore need of the time is to cope up with the desired need of the institutes and became more high tech by learning more digital skills.

Pandemic, Placement, and Future of young generation.

Covid19 binds us to our shelters, and study remains restricted to computer screens. In one way or another way, covid19 does impact the life of the people. So to the final year students. Due to covid19 outbreak and lockdown, many students did not receive their job letters those who received them faced delaying joining dates even after getting hired. some students did not get a call back from the employer regarding their status of employment. Along with elders, students were hoping too for things to get back to normal But the second wave of the virus crushed all the hopes of the students. Students will have to set in the new normal of digitization.


Firms have changed their hiring process also from full-time to unpaid or stipend-based internships, to cut costs. Companies are even reducing the number of hiring employees and are also offering comparatively lower compensation packages. Only a few companies have joined so far for placement in the but only with minimal vacancies. besides affecting the health sector, Covid19 has also posed major setbacks for small businesses and it’s going to affect freshers.

Marginal or no placements have hugely affected students. There’s a persistent fear of remaining unemployed even after college ends. Sadly, the institutions no longer take the responsibility of getting their students placed and ensuring their economic and financial safety. Also, there’s a lack of strategy behind planning placement drives. Government should interrupt to negotiate between the colleges and companies for the interest of the students.. The government has to put in extra effort to ensure that unemployment levels among the youth do not increase further. A lot of people lost their jobs during the pandemic. Now, the challenge in front of freshers is to compete with those who are experienced enough but unemployed. Our state should look into this matter and try to create job opportunities for the youth so that the number of unemployed population could be declined.

Keywords for SEO in content

What are keywords?

The words or phrases used in your online content that help people locate your website via search engines like Google are known as keywords for SEO. Using SEO keywords (together with SEO recommended practices) to optimize your website can help you attract more users and traffic.

Importance of keywords

According to studies, 95% of users only glance at the first page of search results. And the first three results receive half of the clicks on that page.

What kind of traffic you get will be determined by the keywords you select to target (which includes the ones you select to put in your article). For example, if you own a golf shop, you could want to rank for “new clubs,” but if you’re not careful, you could end up drawing traffic looking for a new location to dance after dark.

The purpose of search engine optimization is to drive organic traffic to your website from search engine result pages. Because you might explain what you give in a slightly different way than some people ask for it, keywords are as much about your audience as they are about your content. You must understand the demands of your visitors — the language they use and the type of material they seek — in order to generate content that ranks well organically and leads people to your site.

How to find and choose keywords for SEO that drive traffic?

There is no such thing as great keywords; only those that your target audience uses frequently. It’s up to you to devise a plan that will aid in the ranking of your sites and the generation of traffic.

List out the relevant keywords

Consider the generic buckets for the topics you wish to rank for. You’ll come up with roughly 5-10 topic buckets that are relevant to your business, and you’ll use those topic buckets to assist you come up with specific keywords later on.

Use keyword research tools

Keyword research and SEO tools like Ahrefs, SEMrush, and Ubersuggest can help you come up with new keyword suggestions based on exact match and phrase match keywords based on the keywords you’ve already developed. This activity may provide you with options you hadn’t explored before.

Curate keywords for relevance

Sources that Google considers authoritative will be given more weight. That means you must do everything you can to establish yourself as an authoritative source by adding helpful, informational material to your site and promote it to gain social signals and backlinks.

Use mix head keywords and long tail keywords

It’s critical to double-check that your keyword strategy includes a mix of head keywords and long-tail words, as this will ensure a well-balanced keyword strategy with long-term goals and short-term gains. Because head phrases are commonly searched, they are more competitive and difficult to rank for than long-tail phrases.

Number of keywords for SEO

Depending on the length of the content, there would usually be 3-8 total. This offers you a fighting chance to rank for one of them, and you can even reoptimize your content later based on where it now ranks. However, you should strive to use your primary keyword once per 100-150 words as a general rule. So, if you’re producing a 1000-word post, you should use the primary keyword roughly 7-10 times.

When generating content focused on a few extremely good keywords, you’ll notice that related keywords will organically and organically appear. More than that degrades readability and stands out like a sore thumb to both readers and Google’s page crawlers.

where to use keywords for SEO

Some of the most important areas where keywords can help with SEO are discussed below:

Include keywords in Meta Description and Title tag.

Meta tags such as title tags and meta descriptions tell searchers what a page has to offer before they decide which link to visit. They will be noticed by Google as well. Make sure your focus keyword appears in your title tag, preferably at the start. Google reads from left to right, just like humans, and gives the words at the start of a title greater weight.

Use keywords in the Title of article.

When writing page titles, the ideal practice is to start the title with your target SEO keywords or keyword phrase. It will be perceived as more relevant as a result. In addition, unlike on small screens, your page title will not be cut off in mobile SERPs.

Use keywords in the Headings and Subheadings.

When at all possible, incorporate a focus keyword into the H1 heading of a page. Subheadings assist readers browse your text by providing a place to rest their eyes.Subheadings may aid visitors in determining the content’s relevance to their requirements.

Include Keywords in the First 200 Words.

Given that Google looks at the first 200 words of a blog post, it’s critical to include your primary keyword in the first sentence or paragraph if at all possible, without affecting the quality of the content. Similarly, at least one secondary keyword should be used in the first 200 words.

Use “stop words” in Awkward Keyword Phrases.

Stop words can be used into keyword phrases to make them read more naturally while maintaining their ranking value.

Include Keywords in URLs of website.

The greatest URLs provide visitors and Google a hint about what’s on the page, so make them as detailed as possible. This entails including SEO keywords in the URL.

Include Keywords in Anchor Text Links and Image Alt-tags.

Using keywords in articles as anchor text links can aid other pages on your site. This is also known as building an internal link structure, which shows Google where the most relevant articles for specific keyword phrases are located. You can use anchor text links of particular keyword phrases to drive the authority of other “pillar” pieces if you structure the content appropriately.

Images are indexed as well, giving users another chance to find the information. Also, images can aid in content accessibility, which is beneficial to the millions of disabled searchers throughout the world.

That concludes our discussion. Check read articles on keywords for SEO lead generation and the top keyword research tools to help you improve your content strategy now that you know the importance of keywords for SEO.

The ruthless approach of private institutes.

Right to education a right that is just on the paper. The pandemic situation makes access to education more challenging. The expensive fees of institutes, colleges, and tuition teachers along with the cost of digital gadgets. Make it a dream for the unprivileged child. Along with expensive gadgets, the additional cost of the internet is a matter of concern. This all thing make together cost of education very expensive. That is not affordable for all. The Pandemic hit makes our environment full of grief. Many lost their loved ones as well as earning hands. The question is in that situation how an innocent child pays for the education expenses. the answer is simple. The unprivileged child eventually drops out of school. People have to deal with financial pressure and subsequent anxiety. The pandemic has financially impacted the Indian middle and upper-middle class. Also many lost their jobs during the covid19 hit. The savings are diverted towards the needs. The reduction in earnings with the additional monthly cost of electricity, rent, and other bills make education cost impracticable.

Even during this time that certain private colleges are charging mercilessly an expensive amount of fees. This has put enormous pressure on families that sometimes have only one earning member per family. OR those who lost only earning members of the family. They have continued with their regular scheme of fees without issuing even the slightest bit of deduction. Even the government is not supporting the pitty family;
Even though government gives the judgment that Colleges should not charge more than the students’ tuition fees because they practically have online-only classes. Many students think it is not justified to charge students for the facilities they are no costs such as the library, sports grounds, canteen, etc. Some colleges have given ridiculous explanations about electricity bills, infrastructural cost and maintenance fees. But on the ground private institution didn’t care about this judgment and continue to charge whole fees from the students.
The colleges even ruthlessly pressuring the students and the parents to pay the semester fees on time, which would result in serious consequences if not paid. Private colleges are still looking at their profit margin even during a pandemic. The second wave hit more badly than the first wave. half of the population is covid positive. and admitted to the hospital looking for the medicine, oxygen cylinder, and ICU wards. The grief situation as well as the financial expense in the medical treatment. Given the scarcity of beds, private hospitals are charging a huge amount to the patients’ families. They have no option but to comply. The medical expenses are an additional burden that they have to bear. The bills keep adding and resulted in borrowing .and then never adding a circle of depth began. In such a sad situation how can a student pay his fees?

The students not only have to give compulsory examinations but they also have to pay with the financial expenses. Owing to this expense, students in the middle and lower strata of society are thinking to drop out the college. They are taking up whatever odd jobs they can get with little pay to support their family. Many of them had plans to pursue degrees post-graduation, but they have no option but to give up given the circumstances. In certain families with more than two children, it is becoming an increasing burden for the earning member to keep up with the rising expenses.

Lack of income source, lack of money, and diversion of savings towards basic needs as well as medical expenditures are some of the reasons stated by students facing such a crisis. Even authorities are not assisting the common people. Government is silent on this issue. That’s the reason many students give theatre life as being hopeless by committing suicide. Students want the college to either waive off the fees or provide them with some aid or assistance. The absolute lack of understanding for students has been reflected by these colleges. The mental fatigue and pain caused by this constant pressure are harmful to the well-being of students and parents as well.
It is unfair on the part of private colleges to seek their profits during the pandemic situation. Instead of charging such a high amount, they should either waive it off for students going through a financial crisis or charge them just the tuition fee. The students are already facing mental pressure and anxiety. There is a lack of accessibility to online education existing already. Some have had to purchase laptops, good mobile sets, and costly data packs to attend classes. To assume that everyone’s financial condition will remain unaffected because they belong to a privileged background is wrong and fallacious.
Some colleges are giving excuses that they have to pay to there teachers. Therefore they have to ask for money. But it is not convincing enough for the students who have time and again asked for a breakup of the fee structure. The students are helpless at this point. Even after approaching multiple authorities, they have not received a helpful solution. We can help these needy students through our small contribution. We common people should assist those who are in need.

How Digital Marketing is Influencing

The web is a distinct advantage in each sense. Pretty much every part of present-day life is somehow or another changed through the incorporation of web usefulness. In the space of Businesses and Marketing, gone are the times of expenditure a lot of money on conventional showcasing endeavors.

How about we investigate the magnifying instrument at what computerized advertising is the meaning for purchaser conduct and client obtaining?

Analytics and the market

The most perfect language is math, it never lies in the event that you talk it accurately. An examination is a way to comprehend and building new strategic policies.

Understanding what clients request and view, assists organizations with settling on their intended interest group and showcasing systems. These systems depend on schedule, geographic area, value range, etc.

social media

Social media stages are doubtless, one of the greatest contributing elements in computerized advertising. Organizations have come to understand that items possibly sell when individuals talk about them.

Facebook changed the social communication scene as well as introduced the up-and-coming age of verbal advertising ploys. Organizations presently associate with their clients through web-based media. Utilizing it as a stage to acculturate the brand in a more easygoing setting.

Viral patterns are being used and incorporated into brand presents altogether to draw in clients to purchase more. A client recommended notices are made from client look, online audits, and likes and afterward elevated inside their feeds to sustain deals.

Giving consumer loyalty through a more easygoing setting like online media makes a positive client experience. This implies that Social Media is doing half of a business’ work, wedding Customer Satisfaction, and Customer Happiness together.

data capture for audience understanding

Most organizations, paying little mind to their size concur that realizing the client is the way to selling items better. However, how precisely do you approach this? The appropriate response is Big Data! Organizations investigate customer conduct when shopping by considering the information, and this thus powers the advertising procedure.

Clients are continually associated with the advanced world through their telephones and cell phones. The information burned through each second is recorded and dissected to more readily focus on the crowd. Large information is one of the most current instruments that organizations utilize these days to augment the comprehension of their client base.

search engine optimization (seo)

With the assistance of web crawlers, clients depend vigorously on their own exploration to go to a choice about an item or administration. Website design enhancement Analytics has risen up out of a bit of hindsight to perhaps the best instruments to decide site improvement. It is more essential to comprehend what the client searches and transfer back data dependent on what they search.

Organizations don’t depend simply on catchphrase stuffing and connection spamming any longer. They depend on firmly noticed information of client look. The reality of appropriately executed SEO is to climb search rankings, for more traffic and more noteworthy deals. As advanced advertising advances, so improves SEO methods and instruments.

ai & quick purchase options

A.I. frameworks, for example, Alexa help eliminate any potential online deals obstacles with their fast buy abilities. Fast buy choices help abbreviate deals pipes, which means shopper drop-off from an ordinary deals measure has stayed away from by and large.

Artificial Intelligence (AI) is required to astoundingly affect the advanced advertising industry in the coming years. This innovation is being utilized to keep up relations with clients, help them with buy choices, upgrade commitment, and lift lead age.

It is permitting computerized advertisers to offer improved correspondence while acquiring ongoing data about purchaser conduct. AI, which is a kind of AI innovation is helping advertisers in their SEO endeavors, promotion focusing on, and considerably more.

A.I is upsetting advanced promoting in the space of client care, content showcasing, voice search, and computerized publicizing.

Advanced collaborators like Amazon’s Alexa are making it simple for clients to lead voice look. These aides can give fast responses to a client’s inquiries, understanding their plan, and making buys for clients.

As indicated by SEOPressor; By 2020, half, everything being equal, will be voice look.

It is common that change is the solitary steady. Innovation has made a gigantic distinction in how conventional organizations approach and use patterns and data to their own influence. This not just prompts better plans of action and client exchanges yet, in addition, expands contests.

Child Labor and the miserable fate of unprivileged children.

Youth is the future of the country. if this statement is true. Then why our country is not able to eradicate the sin of child labor? we encounter the term child labor every time. and take it very casually. That’s the reason it still prevails within our society. we can find children doing work in 

Every city, lane, and corner of society. We have been taught since our childhood that child labor is wrong. the future is in the hand of the young fellow who is making their livelihoods in factories, big industries, and local vendors and shops working endlessly.

Why this young fellow has to deprived of their education? why their childhood is stolen from them? why do they bear to do the work from such a young age? While other children are enjoying their childhood.Why some unprivileged kids have to work with heavy machinery and weapons under a huge risk to their health, just to earn a two-figure income to afford a single meal. children have to resort to working and earning, instead of learning. who is responsible for their worst situation? The ones who should be earning are the young and unemployed youth, who are sitting at home without any scope for jobs. who will take responsibility for them? The need of the hour is to provide these children education They are the future of India, and they deserve an education.

Child labor means exploitation of children through any work that deprives them of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially, or morally harmful.  The practice of child labor is a crime ad people employing it people are the biggest criminals of Indian society. Another reason why child labor is wrong is that by making a child work, we are decreasing the quality of our education system and spoiling the innocent life of that child.

These children are suffering in the dark world of mental and physical pressure. by allowing these children to work in our houses and societies, as by employing them we are spoiling their future and career.

child labor is the evil part of society and needs to be eliminated. 

By taking the labor of children we are spoiling the life of an innocent child for their cheap labor and our selfish motives. If we want to maintain the quality of the education system, we have to educate children, especially those from rural areas who are deprived of education, basic amenities, and other advancement opportunities.

For the progress of society and our economy, this evil practice needs to be removed. so that our economy will be balanced so flawlessly that there will be no cases of poverty and child labor in the upcoming years. We should not forget that child labor arises from poverty, so we need to eradicate their poverty level through the power of education leading them towards their career goals.

The lack of knowledge and skill leads to child labor. Therefore the need for time is to increase the accessibility of education to everyone. we need to start moe initiatives like mid-day meal. to increase the reach of students to education.