Category Archives: Digital Marketing

The Modern Age Of Activism

With the advancement of technology and the passage of time, the field of “Social Media” and its influence has expanded and flourished. What began as a place for people to express themselves, share their experiences, and meet new people from all over the world has evolved into an increasingly important forum for addressing socially and politically relevant issues that affect the lives of people all over the world. The claws of social media are so powerful that it is now thought that, because of its inherent strength, it has helped bring the world closer to us, right at our fingertips. Contrary to common opinion, and in light of current events, we must increasingly doubt the influence of social media.

The growth of social media has been measured not only in terms of the number of users worldwide, but also in terms of the number of channels and features available. It has also become a forum through which millions of people can access and obtain information about social and political issues and movements as a result of its development. As a result, the form of contemporary political movements and demonstrations has been formed. The #BlackLivesMatter and #MeToo movements are archetypal examples of how modern-day protests are organized on social media, demonstrating the amount of political participation and interest that can be generated on the platform. Given that thousands of people post their social and political views every day, such a knowledge overload creates a great deal of uncertainty, which in turn influences the perceptions of millions of people who read these posts. Hence, a query arises, ‘Can you blindly accept any news that is shared on social media? ‘Because what we think of as facts or news could just be a piece of someone else’s opinion on a given topic.’

The terms “momentarily” and “fad” can be used interchangeably to describe modern-day social media movements. While it is simple to raise awareness about a significant social issue, both of these movements follow the ‘bell curve.’ When the ‘Black Lives Matter’ (BLM) campaign erupted on social media, for example, it caused an instant uproar and drew everyone’s attention. People were not only vocal about their views on racism, but they were also supportive of the campaign. But, after #BlackoutTuesday, what happened? People resumed posting memes and other standard material. Within a few days, the movement that had gotten so much coverage overnight had faded from users’ feeds. When Black Lives Matter became popular, people began using it as a motif for photoshoots, makeup inspiration, and creating ‘Tiktoks.’ The movement’s objective was totally changed, and it was relegated to being a “feature of the month.” When these factors are considered, the feasibility and viability of using social media to raise political and social problems is called into question. Although it empowers millions of citizens and highlights sensitive issues, we now see that it often disempowers people and reduces the sensitivity of the issues it represents.

When it comes to demographics, ‘Millennials’ and ‘Generation-Z’ are the most active users of social media. It has become a hotspot for them to express themselves without filters. The only issue with this culture’s promotion is that it has started to incite a lot of hatred among people. Previously, we had incidents where social media saved the lives of people who needed saving, and now we have incidents where it takes the lives of people due to the amount of hatred it can generate in a split second. While there is no mention of a second chance on social media, there are plenty of unsolicited opinions. Let’s take the case of someone who hasn’t been exposed to bigotry and has an uninformed view about it. On a social media website, the person posts something about his personal opinion. After receiving criticism from others, the same person chooses to reflect and reconsider his position. The individual recognizes their lack of sensitivity and re-posts. People on social media will call it hypocrisy outright, and there would be no space for a normalized response to a shift of perception that may occur as a result of new facts and realizations. This same scenario plays out on different social media sites on a daily basis, and it can have a significant impact on an individual’s mental health.

While social media has many advantages, such as bringing the world closer together in multiple ways, we cannot overlook the differences it has generated among communities and people. The term “socializing” has taken on a new meaning in today’s world, and the days of people meeting up and interacting are long gone. Social media has rapidly transformed activism into ‘slacktivism,’ and this fact makes us doubt its viability as a forum for discussing social or political movements, because, while we may think we are making a difference, we are ultimately supporting the ‘clickbait’ mentality, in which anything is viewed as a passing fad.

5 PART-TIME JOBS FOR COLLEGE STUDENTS

Education is very important but experience holds equal importance in life. It is not important that you complete your studies and then gain work experience. You can study and earn not only experience but also money. In your free time, there are many jobs that college students can do. Some can be done from home whereas you might need to step out for some.

It has three benefits:

  • You gain work experience,
  • You earn and therefore learn what financial independence is.
  • You learn how the real world works and how you can survive it.

Here’s a list of 5 simple jobs that college students can do. These are easy to do and do not require many skills or any prior experience.

  1. Baby-sitting: 

Babysitting is the most flexible job for students because you can work when you have free time. It’s even better if you love kids. The tasks you need to do in this job may include.

  • Homework help for school going kids
  • Basic household work
  • Meal preparation
  • Attending to the child’s health
  • School pick up and drop

It is one of the easiest jobs. There’s no set income for this job and depends on the parents of the kid and you.

  1. Call centre representatives:

Call centres require a large workforce. There are a variety of people working at call centres. Students also happen to be in large numbers. You need to have good command over language and must be well-spoken. The salary may vary company to company and time dedicated towards the job. The work of a call centre representative includes:

  • Managing calls
  • Reading pre-determined script
  • Selling products or asking for donations
  • Input customer data
  • Researching customer data
  1. Pet-sitter:

This is probably the most fun job on the list especially for people who love pets. You can search for this job yourselves or use apps like Rover. They connect you to the pet owner who needs a sitter. The income through this job also depends on the employer. 

You might need to perform the following tasks:

  • Dog walking
  • Cleaning the pet
  • Taking care of medications
  • Vet visits 
  • Pet transport
  1. Online tutor:

If you are academically strong and can teach other students. Online tutoring is the best job. You can hold classes yourselves or can join an institute as a teacher. This job will pay you good money. 

As an educator, you will have to do the following things:

  • Prepare study material
  • Clear doubts of the students 
  • Check academic progress 
  • Dedicate at least an hour to teach
  1. Social media manager:

This is one of the most rapidly growing jobs in today’s time. Social media has become a part of our lives. Businesses use it to promote their business. For this, they hire social media managers. This job is also well-paying and you can work according to your schedule. But make sure to meet the deadlines. 

Your job as a social media manager will include:

  • Promoting business through social media 
  • Handling social media accounts
  • Posting regularly 
  • Increasing engagement 
  • Holding online events

There are jobs as well which you can do as a college student. Some of them are:

  • Sales associates 
  • Content writers 
  • Translator
  • Web designer 

All these jobs mostly require very basic skills. But if you specialize in something then it’s even better. Like not everyone can do web designing. Only people you have learned it can do it. 

You can search for these jobs locally where you live or can surf the internet. There are many apps as well that connect students to employers who are looking to hire people. 

In the end, all you need is the determination to do something and keep learning. 

WHAT IS SOCIAL MEDIA MARKETING?

 

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Earlier, e-marketing and digital marketing were in vogue . But today, the term Social Media Marketing is gaining recognition. It connects you with your audience and helps in building your brand, increases sales and drives website traffic. It allows brands to establish their social media “tone” and “culture” and manage marketing campaign. 

The major social media platforms used are: Facebook, Twitter, Pintrest, Instagram, Snapchat and YouTube.

Through Social Media Marketing, companies keep in touch with individual followers. This helps instil loyalty into followers and potential customers. The use of new semantic analysis technology helps marketers detect buying signals. This includes content shared by people and questions posted.  

Below is a step by step guide you can use to enhance you social media presence:

  1. SETTING GOALS:

You should know what you want out of social media. Some may use social media for brand awareness whereas some may use it to drive website traffic. You should set realistic social media goals. To begin with, you should set small and achievable goals for yourself. This will scale your social media efforts and will be reasonable and affordable. 

You should pick out the social media platforms where your target audience is more. After creating a good social media presence on some platforms, you can expand it on other platforms as well. 

Your current social media marketing plan doesn’t have to be your plan forever. You can bring changes to it according to how your posts perform.

  1. PLANNING AND PUBLISHING:

Close to three billion people use the internet daily. In the initial stages, your main aim is being consistent on social media. All you’ve got to do is post pictures, videos or a blog post daily. This will bring you brand in the eyes of future customers. You need to plan your content beforehand and publish it at the right time. Also, being aware of your target audience is a must. Also, where does your target audience resides. A variety of social media scheduling tools allow you to publish your content on your preferred time.This saves your time and allows you to reach your audience when they engage with your content.

  1. ENGAGEMENT:

Engagement means that customers and stakeholders are active participants rather than passive. Engagement on social media can be divided into two parts: proactive and reactive conversations. Proactive means regularly posting content like photos and videos. Reactive conversations involve commenting and engaging. People might talk about your brand without your knowledge. So you will want to track conversations about your brand. But it is impossible to check all the notifications. Instead you can use a social media listening and engagement tool. It allows you to see all the mentions and messages throughout different platforms. It also enables you to see the posts that didn’t tag your business’s social media profile.

  1. ANALYTICS:

You will want to know how well your posts are doing in promoting and reaching out to people. You need to analyse the performance of your one post over the other. This will help you to fine tune your content for more engagement. Tracking the metrics of your content in real time will enable you to make small changes. It will save you from sweeping your entire strategy for a new one. You can be reactive in the short term to get the most out of your running campaign. Later,  proactively use these takeaways to inform your next major strategy. 

  1. ADVERTISING:

Promotion through social media ads is one way to promote your brand. It helps you reach greater audiences, even the people who don’t follow you. You can create ads according to your target audience. You can also specify the demographics, interests, etc. Social media advertising tools enable you to make bulk changes, automate processes and optimise ads.

Social media platforms are evolving everyday. You see some update almost everyday on the platforms you use. This means that social media marketing is also evolving everyday. Going with the current trends is one way of improving your content. People like to follow brands which post content with reference to the current trends. Because most of the users of social media consists of GenZs and millennials, it’s best to target them as your audience.

WordPress developer said Apple wouldn’t allow updates to the free app until it added in-app purchases — letting Apple collect a 30% cut

  • WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made, The Verge reported Friday.
  • WordPress’ founding developer said in a tweet Friday that Apple cut off developers from making updates to the app unless they started letting users buy domain names within the app — a service the app doesn’t currently include.
  • The Verge reported that WordPress agreed, meaning Apple effectively pressured a free app into monetizing itself, allowing it to take a 30% commission on future purchases.
  • Apple’s App Store policies, particularly its requirement that app developers use Apple’s payment systems and give the company a 30% cut, has frustrated developers for years — and recently, lawmakers who say it’s monopolistic behavior.
a close up of a wire fence: WordPress developer said Apple wouldn't allow updates to the free app until it added in-app purchases — letting Apple collect a 30% cut

Apple’s battle with app developers heated up again Friday after WordPress founding developer Matt Mullenweg claimed that the company locked developers out from making updates until it added in-app purchases to the free iOS app, The Verge reported.

“Heads up on why @WordPress iOS updates have been absent… we were locked by App Store. To be able to ship updates and bug fixes again we had to commit to support in-app purchases for .com plans,” Mullenweg tweeted Friday.

“I know why this is problematic, open to suggestions,” he added.

Mullenweg’s tweet referenced Apple’s policy requiring app developers to utilize the company’s own payment systems for any purchases made on iOS apps, of which Apple then takes a 30% commission.

The policy has drawn the ire of developers for years, but the crackdown on the WordPress app is even more controversial because the app doesn’t currently offer any purchases at all, and there’s not a good reason why it would.

WordPress, the hugely popular website builder that powers around a third of the internet, is open-source, meaning people don’t pay to create websites using it. WordPress.com, on the other hand, is a commercial entity that helps users create sites built on that open-source software, and it makes money by selling domain names and other paid website hosting and management services.

WordPress.com also develops the “WordPress” iOS app (that Apple took action against on Friday), which lets users create and manage WordPress-based sites for free — whether or not they pay WordPress.com for a premium domain name.

But because the app is developed by the commercial entity, Apple decided that WordPress.com needed to offer an option to purchase those premium domain names through the app — a 30% cut of those purchases would then go to Apple.

An Apple spokesperson told Business Insider that, per App Store policies, apps — including WordPress — operating across multiple platforms can let users access a service on their iOS app that they paid for on a different platform (such as a website), but the developers then have to offer the ability to purchase that service in the app, too.

That reasoning has angered the open-source community because the app itself is associated by users with the open-source WordPress project — not the paid services offered by WordPress.com — so they see it as unfair to force the developers to monetize a free app that isn’t designed to make money in the first place.

As Stratechery’s Ben Thompson put it in a tweet: “I am admittedly puzzled as to why Apple is denying me updates to the open source app for my open source web site because one user of that app happens to sell domains.”

Mullenweg told The Verge that WordPress has already agreed to comply with Apple’s demands and within 30 days will add in-app purchase options for the paid services offered by WordPress.com. Apple’s spokesperson told Business Insider the company approved WordPress’ latest update while they work on bringing the app into compliance.

Apple’s actions against WordPress come barely a week after Epic Games, the maker of the popular video game “Fortnite,” launched lawsuits against Apple and Google over the same in-app purchase policy (Google also collects 30% on purchases). The lawsuits have rallied several major app developers behind Epic, including Facebook, Spotify, and Match Group (which owns dating apps such as Tinder, Hinge, Match, and OkCupid).

The legal challenges thrust both Apple and Google back into the antitrust spotlight just weeks after their CEOs were grilled during a congressional hearing by lawmakers who argued the companies were unfairly using their size and market power to stifle competition and asked Apple CEO Tim Cook specific questions about how Apple treats developers.

Apple took just 2 years to add a trillion dollar to its market cap, but the next one won’t come easy

Apple Inc. has done it again. On Wednesday, just two years after becoming the first U.S. company to boast a trillion-dollar market valuation, it became the first to top $2 trillion. Getting to the next trillion may not be such a breeze. With its shares up roughly 60% this year, Apple is among the Big Tech winners that have benefited from a “safety premium.” Investors have piled in to the iPhone maker’s shares as well as those of other technology darlings – including Amazon.com Inc., Facebook Inc. and Google parent Alphabet Inc. –  betting their business models, robust balance sheets and large cash balances would make them more resilient amid the economic fallout from the global Covid-19 pandemic.

Indeed, Apple did post impressive June quarter financial results last month on the back of strong sales, a perfectly timed lower-cost iPhone launch and a boost from government stimulus. But it faces a more uncertain road ahead. First, Apple’s valuation now embeds elevated future expectations. To illustrate, Wall Street’s current consensus for Apple’s fiscal 2020 sales ending this September is just 3% higher than its revenue two years ago. And yet, the stock price has more than doubled in that time frame, resulting in a heady valuation of about 33 times the next four quarters’ earnings.

Apple’s lofty valuation leaves little room for disappointment, but the success of its upcoming slate of products isn’t a sure thing. In contrast to the cheaper iPhone SE model that boosted its June quarter, the company is going to have to convince consumers to buy higher-priced $1,000 iPhones when it launches new 5G-enabled models this fall. And these more expensive phones may be a tough proposition with tens of millions of Americans facing job insecurity. Further, I’m still skeptical there will be new apps anytime soon that will need the faster fifth-generation wireless speeds, making phone upgrades less compelling. Finally, according to a Bloomberg News report last week, it doesn’t look like there will be much innovation coming from Apple on the services front either – just a new virtual fitness-class subscription and some modest subscription bundles.

On top of all this, Apple is facing increased regulatory scrutiny over its dominant position in the smartphone market. In June, the European Union announced it had opened two formal antitrust investigations into Apple, with one of the probes specifically looking into the requirement guidelines of its in-app purchase system. Last month, CEO Tim Cook also had to defend the company’s App Store policies and high fee structure before a landmark House antitrust hearing as well. Obviously, if either of these global regulators clamp down on Apple’s business practices, it could negatively impact its profitability. 

There is no doubt Apple’s stunning ascent to $2 trillion is impressive. The climb to $3 trillion may be even more so, because it will be that much harder.

How to Handle URL parameters for SEO?

URL parameters can be problematic for SEO as combinations of parameters can create
thousands of URL variations out of one piece of content. However, URL parameters play a crucial role in the website’s user experience. Therefore, it is important to know how to use them in an SEO-friendly manner. First, let’s know what parameters are.
Parameters follow the question mark in the part of a URL. It also has other names: query strings, URL parameters, and URL variables. It includes a key and a value pair, separated by an equal sign. Multiple URL parameters can be added to a single webpage using the ampersand.

SEO problems caused by URL parameters
URL parameters cause several issues, including:
 Waste crawl budget
 Create duplicate content
 Make URLs less clickable
 Split page ranking signals

Assess the level of the URL Parameter Problem
It’s necessary to find out which parameters are used on your website. Few steps will help in understanding which parameters need handling, what is the scope of the problem, how search engines crawl, and to know the value it brings to users.
 Run a crawler to find any instance of a question mark in the URL.
 Take the help of Google Search Console URL Parameters Tool to find if Google has auto-added any query strings.
 Review the logged files and see if Google bot is crawling parameter-based URLs.
 Search using the site: URL: advanced operations to find how Google is indexing the parameters.
 Check Google Analytics All Pages report to search for question marks and how they are used by users. Also, ensure that URL query parameters are not excluded in the view setting.

All this information can help one decide how to handle the website’s parameters in a better way and address any SEO related problems.

Solutions
Few solutions to handle URL parameters for SEO:

 Rel=” canonical” link attribute can be used to find out if a page has the same content on another page, encourage search engines to merge ranking signals to the URL specified as authorized. Although this technique is not the best option when the parameter page content is not similar, it does have some benefits. That includes the ability to safeguard against the duplicate content and the consolidation of ranking signals to the canonical URL.

 Meta robots Noindex tag
This allows us to set a no index directive for any parameter page that adds little or no SEO value. Meta robots Noindex tag lets you stop search engines from indexing the page. It also has other advantages like the ability to safeguard against duplicate content, easy technical implementation, and removal of existing parameter-based URLs from the index.

 Robots.txt disallow
Robots.txt file is a great solution to block crawler access to all parameter-based URLs. It has a very easy technical implementation. This avoids duplicate content issues, allows crawl budget to be used more efficiently, and is suitable for all parameter types.

So now that you have gone through the possible solutions use the one that works best for you. Unfortunately, you can’t use all of them at one time as these SEO solutions can conflict with each other and cause unnecessary complexity.

Marketing Keywords

Hey Readers! Hope you are doing well. Here are some terms related to the field of “Marketing” that are not much popular but everyone should be aware of them. Let’s try to know about them in a simplified manner.

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  • Bottom of the funnel

The funnel approach determines the customer journey with the company. It begins from awareness when customers start knowing about the product or service and then move to other stages and finally making a purchase. At the bottom stage, the leads are finally ready to try the product/service.

How the Marketing Funnel Works From Top to Bottom

  • Business-to-Business (B2B)

B2B is a transaction between businesses where both parties are involved in some agreement for benefiting each other and fuel the business growth of their company with the deal.

  • Business-to-Customer (B2C)

B2C, as the name suggest, involves transaction and communications that take place between a company and an individual (customer).

  • Churn Rate

Sometimes, individuals leave the usage of product or service in the middle and churn rate measures the number of such individuals who stop subscribing to a service or a product in a specific time duration.

  • Cold Calling

This term is quite common and used a lot when it comes to sales department. The main objective if any business is that their product or service should reach out to the masses and for that the concept of cold calling comes into picture. It means reaching out to potential customers who have never been contacted before and telling them about the product or service.

Cold Calling Techniques: Are you doing these 10 things to improve ...

  • Comparative Advertising

Some days before, I wrote a blog on “reverse comparative marketing”. Comparative Advertising is one of the advertising method where companies make direct comparison with their competitors.

  • Corporate Identity

Just like your identity is defined by various parameters, a company has its own logo, vision, mission, symbols etc. that form the “corporate identity”.

  • Dark

Well, now that “Dark” has taken the internet by storm and people are loving the series, “dark” in case of marketing refers to the person who is not more responding to notifications and has left probably due to his/her own reasons.

  • Demographics

This term is also used in various circumstances to get the basic information about the person such as their age, gender, occupation, income, family class etc. In the field of marketing, demographics help in segmenting people into various groups that can be used for strategizing and implementing innovative campaigns.

  • Discovery Call

This refers to the first call that the person makes to any prospect in order to get information about the person, “to discover about them”.

  • Engagement

After people have joined the service, it is very important to design campaigns to maintain their interest and keep them “engaged”. Social media is a boon and helps in customer engagement with various activities such as comments, asking questions, creating a poll, live streaming about something, resharing the content, viral marketing and real time advertisements etc.

What is digital engagement? | The Digital Engagement Guide

  • Forecasting

It refers to the process of predicting the future with past data and other analyses and help in getting more insights of marketing and sales trends.

 

I am now making a prediction that you will have gone through these keywords and must have learnt something new. Don’t go in the “dark” as there will be more articles coming with more such interesting keywords.

 

Till then, keep reading, liking and sharing.

 

 

 

 

 

 

 

 

Performance Marketing

Hello Readers! Let’s understand the concept of “Performance Marketing” in this article in a simplified manner.

Think about how you used to get marks in your school time. The better you write in your exam sheets, the better you scored. The grades are based on your “performance”. From junior school to college to the corporate, people have been judged and have reaped the benefit according to their efforts. In the era of digitization, the concept of  “performance based marketing” follows the same pattern.

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The world is interconnected and though red market exist for most of the businesses as well as industries, it has become crucial to keep aside the competitiveness and mutually benefit each other. For instance, a website is no more about just themselves but contains various videos, links, advertisements and images for other businesses as well. One way to increase the traffic is about creating back-links and posting the content of another page/site to own page.

What Is Performance Marketing and How Does It Work?

Now, here comes the concept of “Performance Marketing” which can be defined as the comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click. (https://thepma.org/)

The business environment is a very dynamic one and to keep up with the pace, performance marketing helps retailers and affiliates to sustain and grow. It creates a win-win situation for both parties involved: retailers as well as affiliates. You might have come across a page with too many advertisements running along the page. And I am sure you know why it is important for websites to do so.

The performance in this case can be an array of executed desired results, such a completed lead, sale, booking or download. Some believe in “clicks” as the more number of prospects click on the advertisement, the more the affiliate are benefited. There are multiple strategies one follows while designing the affiliate program according to the  business.  In this data driven marketing world, performance marketing campaigns give one the ability to measure everything from brand reach to conversion rate down to a single ad.

Benefits of running this campaign:

  • Easy to track performance
  • ROI
  • Innovative
  • Increase brand visibility
  • Networking
  • Low Risk
  • Scalability

Limitation:

  • Some marketing tools need investments to run and analyse about any campaign
  • Goals setting must be very specific from the beginning
  • Catering to the masses

Performance marketing has evolved over time thanks to new technology and changing consumer behaviors. In today’s performance-driven world, digital marketing is all about “hitting the right people on the right device at the right time.” (utbrain) With performance marketing, only the successful transactions are considered and paid accordingly which reduces the chances of investing and paying for useless campaigns that have no or minimum ROI.

What Is Performance Marketing In The Singapore Context?

With a great vision, good team and marketing tools, a company can go ahead with launching various performance marketing campaigns and increase their web presence by collaborating with others in the market.

 

 

 

 

 

Reverse Comparative Advertisements

Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.

Laws Governing Comparative Advertisements in India - iPleaders

Top 5 Brand Wars | Ardea Concepts

The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.

The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.

 

In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.

Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.

Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.

Every brand should keep in mind that: “We are in this together”

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Job is lost, not the mastership!

Get the ‘tasks’ of your own!

You’ve lost your job but you are still in the possession of your skills.

“Unemployed, what to do now?”
“From where to start?”
“I can’t find anything else to do!”
It’s better to ponder over the strategies to get a job instead of spoiling the mood following such qualms.
Stop worrying, start learning something new. Because it’s just the scepticisms talking!

Many fundamental tasks at home must have been hung back, caused by unemployment. But it does not mean that all the portals are closed.
You have got time to think something raw, something fresh and to do something new as well. Then why not to do the enhancement of your skills?
First and foremost, start making a plan to control the expenditures and start executing it at your earliest convenience.
You can do anything you want to do. Just think ahead about what to do.

Think of ahead, what do you want to do


It happens many times that we stay in a job despite the fact that it is bearing no interest. Or say that we never really wanted to do.

Co-founder of a career assessment – ‘Map My Talent’, Rohit Sehgal says, “About 80% of employees believe that they are stuck in their jobs which actually is not for them.”


So you seek such a job that interests you.
For that, if you need to do any course or get enrolled in any program of two or three months, just go for it.
Can do work from home or would like to start something of your own, considering all these aspects, search for a new job.

“Don’t Worry About Job Burn-Out. Worry About Job Boredom.” -Darius Foroux

Learn something new

HR consultant, Nirmala Menon says, “You’ve to remember one thing that whether the company has fired you or you’ve left the job, no matter what’s the case with you, your skills are still lodging in there!”
Instead of being disappointed, think about the ways in which you can reinforce your skills.
Due to lockdown, you’ve got enough time to train yourself to be a multitasker. If you want to learn something new, then choose the hi-tech way! Choose your desired online course from a list of choices and join online programs. (‘Modern problems require modern solutions!’)

Don’t flatten the graph of evolution

Networking is constructive


A survey of Yale University claims that 70% of jobs are available through the networks only.
So you need to find a new networking strategy.
You need to be active on social media platforms. Keep your revamped profile on job providers or search engines, particularly for jobs like LinkedIn and other job sites.
If you are looking for a job in marketing, then you can join the space of global marketing and communication professionals on LinkedIn.
Stay connected to your seniors and ex-colleagues. Discuss and swap viewpoints, seek pieces of advice.
Thrive the flexibility of decision-making as per the requirement of time.
Don’t think twice about challenging yourself otherwise you’d stop evolving.