How Should a Fresher Prepare for a Job Interview? Basic Tip!

As a fresher, when you step outside and have no idea, how to prepare and how to prepare for Interviews, Then this article is for you.

I am 24 years old, working with an NGO, still a fresher, but I have fought a lot to get off-campus placement. So I will tell you some basic steps as a fresher, how you should proceed to prepare for the interviews. I am assuming, you know the basic tips before your job interview

Be Confident

Be confident, you have prepared well and this should show in your confidence level in the interview.

Try to appear your best at the Interview

Your appearance should convey that you have taken the interview seriously.   Do not try to turn up in the interview in a manner that does not suit you.   Some basics in grooming will help.

a.       Well Groomed Hair
b.      Well Pressed Shirt
c.       Polished Shoes

Know about the company/organization

You should learn as much as you can about the company.  A good place to start is the company’s website.  If you have been referred through a friend also have a frank discussion with him or her.  Also, do a google search  on the company to understand what others are saying about the company.

Be prepared with questions for the Interviewer

Most interviewers will give you a chance to ask questions.  Use this opportunity to show your knowledge and interest in the company.  Also this is a good opportunity to clear any doubts that you have.

Address the Interviewer politely

It is always polite to refer to the Interviewer as SIR or Ma’am.  You can also address them their Surname (Mr. XXX or Mrs. XXX).  Do not use terms such as Honey, Girl, Dude, Yaar etc.

Do not be argumentative

Present your viewpoint and be professional.  If you do not agree with something the Interviewer has said do not spurn it as invalid.  Learn to understand their point of view even if it clashed with your own.  This does not mean that you need to accept their point of view.

Answer clearly and directly

Spell out your ideas as clearly as you can.  Also try to substantiate your ideas with examples.  Don’t be overly wordy and try to keep your answers to the point.  Do not try to deviate too much from the question.

Experience is not what happens to a man.
It is what a man does with what happens to him

Aldous Huxley

GO and Get that JOB!  Good Luck!

How to improve your tech skills during college

Listen out! It doesn’t matter whatever stream you’re studying! If you’re interested then it can change your career!

Need for technical skills:

Everyone has an account on social media. Everyone knows about Google and Amazon. At least everyone has a WhatsApp account. We use technologies daily but we’re not interested in how it is built. Nowadays computers and smartphones are the most important source in every industry.

Tech skill
It’s never to late to start!

 So, it gives good opportunity to people who are good at it. Even if it is a small business, its growth depends on its digital marketing, website exposure, database management, new implementation in the latest technologies, and so on. There are so many factors for you to start learning.

Why during college?

If you ever feel like not learned anything useful at college, then start your self-learning journey. It’s the right time to reach your goals. Don’t feel down for your grades, only your skills are going to take you up. Even you’re from different stream technical skills in Web development, Android app development, Artificial intelligence can change your career. 

Tech skill
Get your gang to learn!

 Everything is important during college studies, friends, fest, events, entertainment but skill is something only you can develop for yourself. Don’t get too much diverted!

Where to start?

Just try out everything, but only one at a time. This is can help you to find the domain you’re interested in. Then start developing that skill and become an expert in it. Some tips to learn:

1.If you don’t know where to start. Then start coding! There are emerging programming languages like Python, Java, JavaScript, etc.

2.Do online courses and start earning skills along with certificates! Because, Why not?   

3.Start watching the free tutorial on Youtube.

4.Practise what you learn.

5.Try internships based on your skills.

Demanding technical skill in 2021:

  • Machine learning
  • Deep learning
  • Artificial intelligence
  • Python/Django development
  • Web development
Tech skills
Discover new things!
  • Android app development
  • Cloud computing
  • Salesforce
  • Product management

What’s the benefit?

Learning can never disappoint you. Who knows? You can become a Freelancer, an Entrepreneur, a YouTube teacher, a software engineer, a data analyst and so more. Also, there are so many high-paying jobs for these technical skills all around the world. Everyone knows the software world is changing the world daily. So, for sure your technical skills are going give you a hand till the end. 

Happy Learning!

Surveillance

Implications of surveillance

• Freedom of speech curtailed – journalists or dissidents who have
criticised the government – targeted.

• Faulty refuge under Statues – Indian Telegraph Act, 1885; section 69 and the
Interception Rules of 2009 under Information Technology (IT) Act, 2000.
 Statutes provide way for surveillance, no protections to the surveilled.
 Even the opaque laws don’t provide for surveillance
 Hacking is a criminal offence under the IT Act.
• Threatens the separation of powers
 Judiciary can effectively over see and curtail such
powers being misused.
 Laws provides no scope for an individual subjected
to surveillance to approach a court of law.

Key Take-away

• Surveillance system impacts the right to privacy under Art. 21 – reiterated in K.S. Puttaswamy (Retd) v.
Union of India (2017) case.

• Impacts exercise of freedom of speech and personal liberty under Art. 19 of the Constitution.

• Mass surveillance – risk of concentration of powers
with the executive.

Top social media marketing blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

Hyperthyroidism Awareness

It is important to remember that hyperthyroidism can occur at any age. While most may present with a rather typical constellation of symptoms, many may present with exacerbation of pre-existing conditions which may make the diagnosis initially elusive. Worsening anxiety, insomnia, fatigue, panic attacks, palpitations, hypertension or diarrhea may not initially signal that the thyroid is involved. Clinicians must have a low threshold to check thyroid function early to rule out a component of hyperthyroidism.

Once a suppressed thyrotropin (TSH) has been detected, further investigation with serum triiodothyronine (T3) and free thyroxine (free T4) can help delineate overt from subclinical disease. A thorough history of past thyroid disease, as well as current medications and supplements, can help detect any pre-existing diagnoses or exogenous sources of thyroid hormone or over supplementation with iodine. More commonly, hyperthyroidism is due to either Graves diseasetoxic multinodular goiter or toxic adenoma. Distinction between these can usually be made with the assistance of a thyroid uptake scan, TSH receptor antibody measurement, and thyroid ultrasound. An additional physical exam finding of exophthalmos can further support the diagnosis of Graves’ disease. Understanding the etiology can help guide patient expectations. A small percentage of patients with Graves’ Disease may undergo spontaneous remission after 1 to 2 years, which may prompt patients to wait before considering a definitive treatment option.

With confirmation of the diagnosis of hyperthyroidism, focus is on hormonal control with an antithyroid medication (ATM, most commonly Methimazole in the United States). This may be augmented with beta-blockade, steroids, cholestyramine or SSKI for those who are difficult to control.

Many patients may need further consideration for definitive management with either radioactive iodine ablation (RAI) or thyroidectomy. Your local resources may also influence these options, but it is critical to understand that all three treatments (ATM, RAI and thyroidectomy) are possible options. Certain patient factors and priorities may alter the preferred definitive treatment. Smaller gland size, easy to control hormones, and lack of eye symptoms are factors that may favor continued ATM management. A large goiter with compressive symptoms, difficult to control hormones requiring high dose medications/ multiple modalities, pregnancy, severe eye disease, multiple nodules within the thyroid with or without thyroid cancer, or desire for rapid and reliable hormone control may favor thyroidectomy. RAI is a good option for patients with a smaller gland size, and a desire to pursue definitive management but avoid surgery.

There are also relative contraindications for treatment options. ATMs may have serious side effects, like agranulocytosis or liver failure, which prevent further use, or may cause skin eruptions making long term use intolerable. Additionally, high dose requirements or fluctuating doses may make long term use of ATMs not reliable. Women who are pregnant, wanting to become pregnant in the next 6 months to 1 year, breast feeding or have small children in the home will want to avoid RAI. Patients with severe eye involvement, have a large goiter with compressive symptoms, or are smokers should also avoid RAI. Thyroidectomy will be a poor option for patients with multiple previous neck operations on or around the thyroid due to internal scarring, or who are high risk for general anesthesia. Additionally, if they have a history of previous gastric bypass surgery, they are higher risk for major complications from hypocalcemia/hypoparathyroidism after thyroidectomy.

To help the patient navigate these decisions, it is important to allow them the opportunity to discuss each treatment option with respective physician experts – medical management with endocrinology, RAI with endocrinology and potentially nuclear medicine as well, and thyroidectomy with the thyroid surgeon.

In summary, patients with hyperthyroidism require medical control, as well as a clear understanding of the etiology of their hyperthyroidism. Patients with Graves disease, toxic multinodular goiter and toxic adenoma have more than one treatment option, and it is important for patients to be educated and engaged in treatment decisions.

For Further Reference:
American Thyroid Association Guidelines for Diagnosis and Management of Hyperthyroidism and other causes of Thyrotoxicosis| by the American Thyroid Association

What Kind of Introvert Are You?

Are you an introvert? It depends on which book you read. Here’s a sampling of the various conceptualizations of introversion in pop culture [1]: Preference for quiet, minimally stimulating environments: Quiet by Susan Cain Preference for concentration and solitude: The Introvert’s Way by Sophia Dembling Rechargeable battery: The Introvert Advantage by Marti Olsen Laney Thoughtful-introspective

Are you an introvert? It depends on which book you read.

Here’s a sampling of the various conceptualizations of introversion in pop culture [1]:

Historically, there has been just as much confusion in the psychological literature. Carl Jung originally defined introversion as a focus on one’s “inwardly directed psychic energy”. However, in the 30s, the psychologist J.P. Guilford showed that various attempts to measure Jung’s conceptualization of introversion resulted in multiple, distinct factors. In other words, there didn’t appear to be a single dimension of personality that captured all of introversion.

In the 60s Patricia Carrigan echoed this point, arguing that introversion was not effectively captured by a single scale. She cautioned that if the phrase introversion is to continue to be used, “care must be taken to specify its conceptual and operational referent. What appear to be minor distinctions between the various conceptions may in fact be crucial ones.” In the 70s, the heated debate continued, with a much older Guilford arguing with H.J. Eysenck over whether introversion can possibly, or even should, be captured by a single scale.

All seemed to be settled in the 90s with the emergence of the “Big Five” framework of personality. The five main factors of personality– extraversion, neuroticism, agreeableness, conscientiousness, and intellect/imagination– were empirically derived based on what patterns of behavior tend to go together within individuals. Under this framework, introversion is merely defined as the opposite of extraversion.

In the Big Five framework, extraversion comprises two main aspectsenthusiasm (reflecting sociability, positive emotions, and warmth) and assertiveness (reflecting the tendency to take charge, become a leader, and captivate attention). The common factor seems to be high sensitivity to rewards in the environment— which due to the highly social nature of humans throughout the course of human evolution, most prominently consists of rewards associated with social attention.

Therefore, under the dominant personality framework in modern psychology, if you score low in enthusiasm and assertiveness, you’re an introvert

Here’s the problem: the Big Five framework forces a definition of introversion onto people, many of whom do not conceptualize introversion in the same way. For instance, one study did a comparison of common-sense/everyday notions of introversion and ‘scientific’ conceptions of introversion. They found that the most prototypical characteristic of introversion, as identified by the general public, was the following item:

Clearly, many people equate introversion with introspection. In the Big Five framework, however, this item is classified as part of the intellect/imagination domain of personality, not the introversion domain. So there’s a serious mismatch between folk definitions of introversion and scientific definitions. People who view themselves as introverted because they are highly introspective are being told by scientists: “You aren’t really introverted based on patterns of covariation among the general population.” To which everyday people rightfully respond: “WTF?” [3]

As noted personality psychologist Jonathan Cheek told me, “by invalidating the ordinary language meaning of introversion by defining it solely as the opposite of Big Five Extraversion, the Big Five researchers are guilty of Psychological Imperialism [4].” Influenced by the seminal work of Jung, Guilford, and Carrigan, Cheek and his colleagues have decided to take a different approach, by focusing on the phenomenon of introversion on its own, free from having to be force-fit into one scheme or another.

As Carl Jung said, each individual is ultimately a unique crystal, but type theories can be helpful for navigating social life. Embracing this Jungian philosophy, Cheek and his colleagues argue that when people use the term “introversion”, they should never just use it by itself. Instead, they argue that researchers should put a specific modifier in front of the term. What modifiers could be used?

In her masters thesis (written under the advisement of Cheek), Jennifer Odessa Grimes defined four meanings of introversion: social, thinking, anxious, and restrained (which happens to form the positive acronym STAR). It’s possible to score high or low on either of these flavors of introversion. For instance, you could be low in social introversion by preference but not be particularly anxious in the presence of people. Or you could suffer from crippling social anxiety, but still have the desire to be highly social. Or any other combination of these four meanings of introversion.

By this point you’re probably wondering what kind of introvert you are. Well, you’re in luck. There’s a new test for that.

Education is life

Today the World is becoming a superficial place. Our time appoints the absurd, making social networks as a real-world by a considerable part of the younger generations.

It is a virtual reality, more precise than high-definition video games, more addictive and harmful to the mind and the body.

This fake reality indeed kills the neurons converting people into zombies led by a leader of unknown appearance.

Ignorance acts as the lock, and manipulation working as the key entering every mind. Then, it hacks and promotes war even over the most absurd topic that any influencer shares in a post.

The social network profile becomes an epicentre of empty universes, universes that conflict with the real-life, where, as in the war, leads to the destruction of entire generations.

Using actualized tools, but the same indoctrination mechanisms used in the world wars. Again, the end justifies it, annulling individuals’ conscience and making them members of the social mass.

Even though each social profile is seemingly unique, there is no perspective on what life is in its essence. The network is a game that only favours some private interests.

We know the truth: countries born from interests, wars arise, passions move. Interests motivate greed. Greed sooner or later destroys life. Life, which, without a doubt, is the only thing we have.

Blood wars are no longer an option in our time across the rich countries. New wars are too expensive and risky.

Wars are now abstract. Wars involve factual powers whose shadow is unknown and whose attacks are directed to control the terrestrial and the extraterrestrial.

The end of empires has never come. In our time, empires are mainly commercial, managing everything that allowed us to be free.

Now empires dictate what to be and how to be.

Indeed, commercial or blood, all war implies the destruction of every trace that makes us human.

Every war, directly and indirectly, destroys our soul and breaks the only thing we take when we leave.

War destroys what we have lived and what we will no longer discover for ceasing to be ourselves.

There are not strong leaders to help us. Corruption and secrets are always leaked by someone who is behind the scenes.

We are the unique leaders of our time; we are the bosses of our destiny.

We must not perish. Responding to Hamlet, the worthiest thing for the soul is to fight for our fortune, live our lives, and rebel against this wild sea of misery.

The only thing that saves us from interest, the only thing that separates us from greed, the only thing that allows us to see reality is education.

However, all education is written by the victors and not by the vanquished. Our salvation involves investigating, delving into every little remorse and lack of meaning of our multiple thoughts.

The only thing that educates us is ourselves.

What do I mean when I say “Education for Life?” I can present the problem and the solution. The problem is that people in traditional forms of education usually approach it from the standpoint of just preparing a person for a job. But one’s job isn’t the definition of one’s life—it’s only that which enables you to have enough money to meet your needs. Our lives encompass a much broader arena than one’s capacity to earn money. Any educational system that teaches only job skills or offers only intellectual information is neglecting the essential needs of human beings. The solution is a form of education that trains us in that which is most relevant to us—how to find lasting happiness in life.

We deeply need proper training in “how-to-live” skills such as how to find the right mate, how to raise our children, how to be a good employee, how to get along with our neighbors, and how to concentrate our minds so that we can draw success into all our endeavors. There are many such skills that are essential to prepare a child for adulthood, and in traditional education many of them are completely ignored. Education for Life is a system that prepares the child to face the challenges of living as a human being, and helps him to achieve balance and harmony in all he does. What we’re really talking about is preparing everyone, not just children, for true maturity. This is a much bigger concept than just coming of age. As defined it in the book, Education for Life, maturity is the ability to relate appropriately to other realities than one’s own. You’ll find that even people of advanced years are often childish and immature with regard to this definition, yet this ability to relate to others’ realities is what education should accomplish.

The Case for a New Avenger

S.H.I.E.L.D. might have missed assembling team members from India, but it is never too late to correct an oversight. Imagine our larger-than-life superhero, Rajinikanth, partnering with other Avengers in a combined mission to save the planet from dangerous predators with bad intentions. Some aliens, some familiar ones! Yes, India is far from America, and the distance seems to have increased during the pandemic, but Rajinikanth could give some worthy company to Iron Man and perhaps teach him a trick or two, too, through holographic interfaces and augmented reality. Who knows, he could also kill all the mutants of Coronaviruses in this quest!

I wish to present some facts now to give you a background of my strategic human resource and leadership plan for S.H.I.E.L.D. India has one of the largest numbers of gig workers in the world. As per a March 2021 report by consulting firm Boston Consulting Group (BCG) and Michael & Susan Dell Foundation, the gig economy in India is expected to soar to 90 million in approximately a decade from now. Choose any vocation here and you will be spoilt for choices. Almost everyone is an expert on politics, economics, socio-cultural issues, fashion, sports, career, marriage, children, nature, animals, traffic, the dos, and don’ts … the list is endless. People can even advice others on how they should lead their lives. It’s affection, silly!

War for talent? Clearly, recruiters have not been able to explore the depth of this vast pool. To reiterate, India is a land bubbling with high potentials. Now let us go back to the topic of superpowers. There is plan B too. Rajinikanth could have a serious competition in a plain-looking community here. S.H.I.E.L.D. could consider appointing some members from this fraternity too.

You are rolling your eyes? Why? Hear me out. Presenting to you the case of beholders of the mighty pen (over a sword or a gun), and the upholders of fine speech. Their words hit no less than the missiles unleashed by Israel over the Gaza strip. Let me walk you through the innate gifts of a less publicized community with an immensely amoeba-like (plasma membrane) flexibility.

The teachers.

The extremely sturdy ones can stand the whole day, operate (teach) without a table and a chair, or, the basic infrastructure, and sometimes work even at low or no salaries for months. The strengths, struggles and coping mechanism of the privileged ones out of this lot are embedded in different realms. More on that, later! You will be astonished to learn how many hats teachers can don at the same time. They juggle between being a mentor, coach, counsellor, Devil’s advocate, friend, philosopher, or guide. Interestingly, even their DNA personifies versatility. Over the years, the mutations in their genetic material have helped them learn how to make milestones of the stones thrown at them by students unhappy with their marks, and parents unhappy with the teachers for giving those marks! Talk about heightened senses, their eyes can easily observe and sense the intention behind each greeting, smile and calls to the office. They are like Sharma ji ka beta/beti’, always expected to excel at everything and set an ideal example for the others to emulate.

Here, I would take a detour and ask you to recall the violinists who continued to play music for as long as they were alive, just to calm the passengers on the sinking Titanic ship. On similar lines, teachers continued to teach while the pandemic unleashed havoc around the world. The unlearning of years of classroom teaching was replaced by the immediate need to adopt new technological tools and re-learn the art of virtual teaching. The new and changed landscape was no less than the one post Thanos snapping his finger.

Aren’t convinced yet? Go to the polling booths and follow the polio immunization drives, you will know what I mean.

Now the final hook. Except for some teachers working with elite institutions, the rest won’t even charge much for their services. You can simply smile, appreciate their work, show some respect, and boy, see how they melt! Just watch how it lights up their faces. They are so motivated, especially on September 5 every year in India, that even Abraham Maslow bows to them from time to time from his grave. Had told you about their genetic sequencing earlier, remember? I do hope I have presented their (our) case well, S.H.I.E.L.D. Hopefully, you will have a relook at your current team now.

On a sidenote, can I be a contender too? Just saying. I can take it up as a gig assignment during the semester breaks. Imagine the newest Avenger on the block and that too a female from India! It will further boost the diversity and inclusion factors for you. If you can give equitable salary and perks, you could even find yourself on the pages of Harvard cases.

You might want to provide supplements of Vitamin T(eacher) to your team if Rajinikanth’s diary of appointments is full. Professor Hulk would not mind some more erudite company. In return, I vow to start quoting your example in my classes as a great employer brand with an excellent employee value proposition. Who knows, I might even write a research article. Told you, pen and words are the weapons here. Think about it. What say? Are you game?

P.S. I have recently bought a telescope to keep an eye on the stars and planets too. Taking my possible future role tad too seriously, eh?

Why do people have so much aggression?

  • We all act aggressively from time to time—say while sitting in traffic or in the midst of an argument—but some are more aggressive than others.
  • There are several reasons we engage in aggressive behavior, which also help to explain why some people display aggression more often.
  • These causes include instinct, hormonal imbalance, genetics, temperament, nurture, and stress.
  • If there are excessively aggressive people in your life, like a loved one or coworker, you can learn to cope or deal with their behavior effectively.
  • First, try keeping your cool, empathizing, and expressing your concern—these actions should help you to navigate the interaction and make it more pleasant.
  • If these strategies don’t prove effective, consider distancing yourself from the overly aggressive person; your wellbeing should be your priority.

Aggression is hostile or violent behavior. It’s a woman yelling at her son for spilling his milk on the carpet. It’s a child pushing his friend down on the playground because she was playing with his favorite toy. It’s a girl snapping at her boyfriend because he didn’t invite her out with the guys.

As you can see (and probably know from personal experience), aggression can take many forms. We all act aggressively at some point or another in our lives, whether it’s yelling at the black Sudan that cut us off or getting into it with family or friends. But some are more aggressive than others—quick to react or engage in hostile behavior. Which begs an important question: why

What Causes Aggression? 6 Origins

Sure, traffic can spur aggression, as can a disagreement with a coworker. But what’s the psychology behind this behavior? There are actually a few reasons we become aggressive, which also help to explain why some people are more aggressive than others:

1. Instinct: Aggression is one of our many survival instincts. According to Sigmund Freud, aggression continuously builds up until it releases as aggressive behavior, at some point or another. Some individuals can suppress this aggression and use other survival instincts instead, but others simply react and release.

2. Hormonal imbalance: A hormonal imbalance in an individual can certainly contribute to aggressive behavior. For example, high levels of testosterone contribute to high levels of aggression. This explains why males are characteristically more aggressive than females.

3. Genetics: Aggression can also be passed down genetically. Children are at a greater risk of adapting aggressive tendencies if they have a biological background for it. Time and time again, father and son both display aggressive behavior.

4. Physiological illness and temperament: Serious illness can have a major effect on an individual’s mood and behavior, as the stress and other mental effects may bring about greater aggression. Additionally, one’s temperament can play a role in aggression. People with bad tempers typically become aggressive more quickly than calmer individuals.

5. Social learning: Aggression can be learned. Some become more aggressive due to personal experiences or observational learning. For example, children are always looking for cues on how to act, as illustrated by the Bobo doll experiment. They learn to act aggressively when they watch someone else commit violent acts like in movies or video games.

6. Psychological frustrations: It’s human nature to become frustrated when life just doesn’t seem to be going so well. This frustration may involve work or love, for example, and can lead to an all-around feeling of negativity. This negativity then represents a threat, which can lead to aggression

How to Cope with an Aggressive Individual

Dealing with someone who constantly lashes out in hostile or violent behavior is tough—especially when it’s someone you’re close to like your boyfriend or mother, or someone you can’t get away from, like a coworker. In any case, the following can help you deal with the aggressive people in your life more effectively:

  • Keep your cool. The last thing that will alleviate this situation is another aggressive individual. Maintain your composure and use your better judgment to handle the situation. Aggressive people often seek to intimidate and upset others. You have to ensure this doesn’t happen and instead of reacting with rage like they want you to, take a moment to count to ten and think of a better way to deal with the situation at hand.
  • Put yourself in their shoes. Even if the aggression seems unwarranted, take a moment to imagine yourself in their position. Maybe they grew up in an overly aggressive household. Or, maybe they have a lot on their plate and they’re reacting to the stress with aggression. This will help calm your own negative feelings down and empathize with the individual. Then, maybe you can turn the aggressive attack into a productive conversation.
  • Express your concern. Maybe there isn’t an obvious, underlying cause of the individual’s aggression. Once you’ve taken a step away and you’re both calm, express your concern for them. They may not realize the severity of their aggression or its effect on those around them. It could take someone like you bringing it to light for them to make that realization and make a change.
  • Distance yourself. Sometimes, these aggressive individuals are just not worth it and don’t deserve a place in your life. You have to prioritize your wellbeing and if that means cutting them out of your lives, then so be it. And if cutting them completely out of your life isn’t very realistic (think, an aggressive aunt or uncle that’s at every family reunion or your coworker who doesn’t look to be going anywhere anytime soon), then just distance yourself as best you can. Avoid them.

Ultimately, you have to decide if it’s worth dealing with the aggressive individual. If you decide that it’s not, kick them to the curb and distance yourself from them. But if you decide that this individual is worth it and could maybe use your help, do your best to sympathize with them and determine the underlying cause of the aggression. This will help you both moving forward

Tips for safe internet banking

All through the year, banks and financial institution are taking up innovative measures to protect its customers from such banking frauds. But sometimes it’s our very own negligence that makes us fall prey to such thefts. Whilst, both the banks and financial institutions are doing their part, we should too adopt a cautious attitude to protect ourselves. So, to help you out in this process, we have a gathered a list of some tips for safe internet banking that you can consider doing.

Digital advancements have made our lives much easier, we can now order food or purchase things in the comfort of our homes. These rapidly evolving advancements are also transforming the banking and financial sector in India. Whether someone is transferring funds, paying a bill or applying for such loans such technologies are enabling customers to do it in a more efficient and effective way. The number of users opting for internet banking is expected to double by 2020, making India an important hub for financial innovation. However, internet banking, just like like any other medium if not done with utmost precaution can prove to be risky. There are scams like phishing( fraudulent means for attaining confidential information) associated with internet banking which enables a third-party to access and misuse your personal information.

Banking online has made managing money a lot more convenient than it used to be. We don’t have to visit the bank to transfer our funds, or wait for the next paper statement to know what the balance is. All that information is at our fingertips. But while online banking has made things easier for us, it’s also made things easier for thieves.

Criminals don’t need to plan a heist to rob someone’s bank account anymore. All they need to do is wait for you to let your guard down and expose your personal information, or send out a virus that will collect the information. The only way to avoid becoming a thief’s next victim is to carefully guard your personal information and always practice these online banking safety tips. 

1. Don’t access your bank accounts on public Wi-Fi

When you’re on public Wi-Fi, hackers can more easily access your computer and steal personal information from it. You should never access your bank’s website through a computer, tablet, or mobile phone unless you’re on a secure Wi-Fi network with a password, or using your own cell phone data connection. This is much more difficult for thieves to hack, so it keeps your information safer.

2. Avoid saving your login information

Some websites give you the option to save your login information for future use, but if someone uses your computer or mobile device after you, they could gain access to your bank accounts. To at least help prevent this from happening, many banking sites now time out after a certain number of minutes of inactivity, and do not save your information.

3. Use strong passwords and change them often

Strong passwords have a mix of upper- and lowercase letters, numbers, and symbols. Many banks now require your online accounts to carry a password meeting these requirements. You should also change your password every couple of months, and use different passwords for all of your online accounts so that hackers will have a more difficult time gaining access to your information.

4. Use two-factor authentication whenever possible

Two-factor authentication is the next level of security that many banks are now offering. Usually, you give your bank your phone number, and it texts a code when you log in online. Some banks also enable you to request a code via email or a phone call. You must enter this code in addition to your password to log in. This way, even if someone has stolen your password, they cannot access your accounts. It’s another hoop to jump through, but it could help keep your money safe, so set it up if your bank offers it.

Internet Banking

The innovations of information technology and internet have opened the new horizons to the Banking service delivery to the customers. Banking services are available on the finger tips of the customer via Internet Banking. Internet Banking, Net Banking or online banking allows you to perform various financial and non-financial transactions in your account with a click of button without visiting branch or ATM. It offers you a whole lot of features that earlier available only with the branch

In today’s fast-paced life, you need on-demand banking solutions for a better lifestyle. Internet Banking service gives you complete control over fund in your accounts online. Say bid-adieu to long queues and tired teller counter clerk. Now do banking from the comfort of your home or office, vacations ANYWHERE and ANYTIME!

Internet banking allows banking user to get connected to it’s bank’s internet banking portal to perform desire banking functions. If you are a Bank customer then you can avail Internet Banking facility after having received secure access of your net banking account from your bank. After secure login you will have direct access to your account. All the banking functions, financial and non-financials, that bank has made available on the internet banking mode will be displayed in menu of your online user account. You can select to perform any transaction and further result will be as per the policy for the nature of the service.

Your internet banking works on the concept of data centralization in the core banking system and allowing restricted access through net banking channel.

You must be apprehensive about the safety and security of online banking. Nelito’s Internet Banking product has following features to make your banking safe and secure:

  • Internet Banking product is developed on SSL protocol and 128-bit encryption technology to provide a secure channel for data exchange – which keeps your online banking data secure and safe.
  • Customer login is also verified at 2 levels by userid-password combination and PAN Number or Date of Birth authentications.
  • 2 Factor Authentication (2FA) requires you to input OTP (One Time Password) sent only on to your registered mobile number for all key transactions.
  • Your login session gets expired after a certain period in case there is no activity in your logged in session. This secures any unauthorized access to your logged in session.
  • Tracking of wrong OTP and passwork attempts.

Thus your Netbanking is safe, fast and secure, enabling you to perform your banking transaction with total peace of mind .

Range of services and features on internet banking includes:

  • Account Balance of all accounts linked to your customer ID
  • View and Download account statement.
  • Fund transfer through NEFT & RTGS
  • Avail Different Deposit Schemes and Banking Services like insurance, credit cards, demand draft etc.
  • Cheque Status and Stop Payment Request
  • Pay government taxes
  • Pay online your utility bills like Electricity, Telephone, Subscription payments along with Charity and Donation.
  • Recharge your mobile/DTH connection.
  • 24 x 7 Money Transfer through IMPS
  • Set up standing instructions for transfer of fixed amount to be executed at fixed intervals.
  • Various non-financial transactions like cheque book request, profile change, KYC, inquiries 

what affiliate marketing efforts should you use in 2021?

Isn’t it genuine that we as a whole wish for a wellspring of easy revenue? It’s anything but a fantasy to bring in cash while dozing. You get this opportunity with an offshoot promoting plan. You should simply advise individuals about various items and benefits, and you’ll get paid.

In this day and age of new online assets, there is wild competition for labor and products. Accordingly, drawing in new clients and turning out to be famous can’t be simple. Thus, drawing in new clients and turning out to be well known can’t be simple. Accordingly, partner programs presently aid the securing of new customers just as the age of income. Besides, the most widely recognized online business devices are email showcasing and partner advertising. They are answerable for 16% of all web orders each day. In this paper, I’ll clarify what a subsidiary program is, the reason you need one, and how it can assist you with bringing in cash.

What is Affiliate Marketing?

Affiliate Marketing is an online methodology of advancing a business. Numerous website admins benefit from it. They present a novel connection on another site on their web asset. The associate gets a money related award when clients click on this connection and complete a particular activity on the client’s gateway (register, purchase anything).

Coming up next is the helpful guideline: A stage works with the proprietors of effective entrances, sites, and YouTube channels to assemble associations. The website admin gets the essential promoting materials and special connections from the purchaser. They are distributed on the accomplice’s assets. Following that, he is paid if purchasers click on his connection and take specific exercises on the sponsor’s site.

Advantages of Affiliate Marketing

Followings are the advantages of affiliate marketing for website admins:

  1. A reasonable compensation;
  2. no compelling reason to think of your own promoting technique.
  3. Standards, articles, watchwords, and different things are given by the sponsor.
  4. Income from a uninvolved source. Clients visit your connection in any event, when you’re unwinding, expanding your profit;
  5. Work that is far away. To partake in an associate program, all you need is an Internet-associated PC or cell phone.
  6. Therefore, you can partake in member advertising from anyplace on the planet.
  7. Keeping up long haul connecting with projects; a new and mainstream vocation;
  8. the chance of proceeded with proficient advancement.
  9. Fast compensation for time and cash contributed. You can make your first benefit in as little as a day.

How Does Affiliate Marketing Work?

Every affiliate is given a unique URL, and the merchant maintains track of whose affiliate is responsible for the promotion. Normally, the given link will look something like this:When a customer clicks on a certain link, a little file is saved on their devices as an affiliate cookie.The cookie is mostly used for two purposes:

  1. It aides the dealer in initiating a transaction with the appropriate individual.
  2. It usually includes a termination date, so the affiliate is paid even if a customer clicks on the link and makes a purchase after the date has passed.

How To Start Affiliate Marketing?

You’ll need to develop and manage a database of your affiliates, generate and track their unique links, and integrate those bespoke links into your e-commerce process so you can pay them the necessary commissions if you want to start an affiliate marketing program. Does it appear to be a bit intimidating?

Step 1: Select a platform.

Building an audience and increasing affiliate sales is significantly easier through one of two channels: a blog or a YouTube channel.Today, starting a blog is relatively simple and inexpensive.

There are numerous tutorials available online that will show you how to get started. What’s the best part? It’ll probably only set you back a few dollars a month.Once your site is up and running, optimize it for search engines to increase your chances of ranking. You can then incorporate affiliate links into your post. (There is an art to this, which we will discuss later in this guide.)YouTube is the other platform. Because creating and publishing material to YouTube is free, it appeals to a wide range of people.

Step 2: Discover your Niche.

So to figure out who you’re going to target is the most important factor. But just because it’s beginning doesn’t mean it’ll be simple.Finding your topic is one of the most important aspects of getting started with affiliate marketing. The wrong niche makes selling more difficult, whereas the appropriate niche makes it easier.

Begin by posing questions such as:

  1. What are some of my favorite topics?
  2. Do people look for my selected niche on the internet?
  3. Will demand for my niche remain stable?
  4. Is my niche subject to a lot of competition?
  5. Is it possible to find affiliate programs that operate in my selected niche?

These questions will assist you with deciding if the item you’re mulling over is one you’d prefer to promote consistently. These are the issues that will decide if you succeed or come up short with associate advertising.

Step 3: Select Affiliate Programs to Affiliate With.

1. Low-Volume, High-Paying Volume Affiliate Programs:

This affiliate network has a high compensation for categorized products. As a result, there is increased rivalry for huge commissions. It may be difficult for those who are just beginning to produce money to compete against experienced marketers.

2. High-volume, Low-paying Affiliate Programs.

This affiliate scheme is used to promote products with a wide appeal but modest compensation. Another key point to note is that marketers may be paid commissions on all purchases made, not just the recommended product.

3. High-volume, High-paying Affiliate Programs

These are affiliate programs that compensation out a ton of cash for items that have a many individuals intrigued by them. Credit cards are one model. Everybody need a credit card, and most of clients stay with the organization for quite a long time (if not many years!)

This is dependent on your skill and niche.If you’re targeting customers, the model of low paying and higher sales volume will probably be your best bet. If you’re targeting a business audience, you’ll almost certainly choose the model: high-paying and low volume. Software and web hosting-related products are the most popular programs here.

Step- 4: Build Appropriate Content.

If you want your affiliate site to be successful, you need to provide high-quality content that includes affiliate links.

Use the tool to see what your competitors are up to on social media platforms like Facebook, Instagram, Google, and YouTube.

Step 5: Get people to visit your affiliate site.

After you’ve finished developing exceptional content, the next step is to enlist the help of more target consumers to interpret it. As a result, they’ll wind up clicking on the affiliate links you’ve provided. SEO, email marketing are the tools to get traffic.

Step 6: Increase the number of people who click on an affiliate link.

Snaps will be rare if the entirety of your affiliate links are close to the lower part of the page, where visitors once in a while scroll.

Using callouts like buttons, tables, and boxes can assist draw attention to your content and make it easier to scan.

Step 7: Convert clicks to sales.

To generate money in affiliate marketing, you must complete two conversions.The click to the product page is the initial conversion.You have complete power over this situation.

Affiliate marketing efforts for future

In affiliate marketing, building trust with your crowd is pivotal, and the fastest method to obliterate trust is to suggest things you haven’t attempted or that are certainly not a solid match for your crowd. Additionally, recollect that you are simply supporting an item when you encourage somebody to get it. The more accommodating you are and the more incredible proposals you give, the more probable your site guests will get back to profit with your insight.

It’s critical to understand the origins of your traffic as well as the demographics of your target audience. This will allow you to personalize your messaging and make the finest affiliate product suggestions possible. You should concentrate not only on the vertical in which you operate, but also on the traffic sources and audience that visits your site. Organic, paid, social media, referral, display, email, and direct traffic are all possible sources of traffic.In Google Analytics, you can view traffic source data to see things like time on page, bounce rate, geo location, age, gender, time of day, and devices.

Conclusion

Most importantly, focus on making your first partner deal. Put out new objectives for your site as it grows, and continue to try. This is the means by which you build a affiliate program that will at last make you cash.

SUPREME COURT ON EX GRATIA PAYMENT

Ex gratia

• Payment that is made to an individual – for damages
or claims.

• Party providing such assistance has no liability in
making the payment – moral commitments and
obligations.

Disaster management act – ex gratia assistance

• Enacted in the year 2005 – effective management of
disasters.

• Section 12 – describing the Guidelines for minimum
standards of relief.
Sub section (iii) – ex gratia assistance to be provided to the victims on account of loss of life.

2015 notification – government to pay ex gratia of ₹4 lakh each to victims’ families – under section 12
of DM act.

Government’s Response – negative

• Section 12 – recommendatory in nature and doesn’t mandate the government to provide it.

• Focus on utilising funds for food, medical care, oxygen,
vaccination – boost the economy – rather than pay a
one-time compensation.

• 15 th Finance Commission report for 2021-2026 – fixed
the funds for disaster management to ₹15,000 crore.
SC Justice – FC report cannot override a statutory provision .

Criticism

• Government for its inconsistency and
vague statement.

• Government – more concerned with the
areas of priority – question on its redevelopment projects such as the
Central Vista.

• Essential to spend on health infra development along with a helping hand to families impoverished now.

• IMF analysis of policy response:
Food, fuel & cash transfers to lower-income
households – 1.2% of GDP.
Budget and Atma Nirbhar Bharat Package –
13% of GDP.

Conclusion

• Suggestion to the Centre to review its tax

Unemployment-hindrance to development

Unemployment became a never ending war problem in front of our country .But the outbreak of covid19 make this problem more dense. Now along with the problem of unemployment the problem of disguised employment is in front of us. Unemployment means the numbers of individuals in the state are finding jobs for which they are fit, and they are willing to, but not getting that. Or simply a person is willing for a paid job or searching for one. It is a curse to society and decreases the economic growth of the country. The particular age group of unemployment is adults. The main reason for unemployment is the rapidly increasing population is one of the most affecting factors of unemployment. Slow economic growth, industrial growth is also the main reason for unemployment.
Unemployment leads to an increase in poverty and sets back the economic growth of the country. The women’s unemployment rate is higher in rural areas than in urban sectors of the country. Unemployment also misguides or makes our youth helpless to do criminal activities. The migration of people from rural to urban areas for the search of the job also affects it. As the demand for jobs is high and the number of posts is less. Unemployment is also a reason for our youth is getting addicted to drugs. Due to lack of a job, they get addicted to drugs, alcohol, and may even get into criminal activities. The government, as well as the society or we, should focus on population control and make people aware of its ill effects, long-time advantages, and ways to control which help the government to provide jobs to needy ones if there are some limited members.
Agriculture is the backbone of our economy. Agriculture in India is not developed enough to accommodate all the unemployed youth. Our agriculture is still dependent on old and traditional ways of farming. And our education should also be upgraded as it mainly focuses on practical aspects of learning, should offer the vocational course and with that indirectly it will give the job to teachers.

Mob lynching-to what extent correct?

Mob Lynching is an open punishment applied by a gather that does not have the authority to do so. Most times, lynching occurs when a group believes that a person has committed a crime, even if it has not been trialed or convicted. lynching’s practice may include public hangings, tar, and feathering, or other forms of extreme punishment or execution performed in public. Lynching differs from uncommon types of punishment because the public performs it outside the legal system. This is often handled by a group of people. Lynching is a mob justice in which ordinary people come together to terrorize or punish someone they think violates a legal, moral, and social standard. Today in our society cases of mob-lynching occur in the name of homecoming, love jihad, cow protection, and self-defense camps, the longstanding issues of communalism against the community are being expressed now as violence. The crowd is making a target of people .also many cases recorder where There is an attempt to provoke communities suffering from such attacks. 

The instant “justice” of the crowd also reveals the breaking of people’s confidence in law and order. mass lynching cases are mainly caused by the spread of rumors, suspicions, or religious beliefs. If we understand the events in what order they happened then, we may consider that some were the consequences of caste-based horrors, some were because of religious beliefs, and the rest was because of false news or rumors.

No doubt we should respect religious beliefs, but what if few people kill a person based on suspicion or suspicion? But the main question is that too what extend it is justified to take law in the hands. And to do injustice with someone in the name of the justice. Now need of the time is that government itself investigate the matter and give punishment to those who are culprit.

 

Evil corruption

Corruption refers to a form of criminal activity or dishonesty. It refers to an evil act by an individual or a group. It includes activities like bribery or embezzlement. Most people in positions of authority are susceptible to Corruption. Corruption certainly reflects greedy and selfish behavior. Bribery is the most common method of Corruption which involves improper use of favors and gifts in exchange for personal gain. the favors include money, gifts, company shares, sexual favors, employment, entertainment, and political benefits. Also, the personal gain can be – giving preferential treatment and overlooking crime.

One important way of preventing Corruption is to give a better salary in a government job. Many government employees receive pretty low salaries. so they resort to bribery to meet their expenses. So, government employees should receive higher salaries. , high salaries would reduce their motivation and resolve to engage in bribery. By Increasing the number of workers we can curb Corruption. In many government offices, the workload is very high. This provides an opportunity to slow down the work of government employees. Consequently, these employees then indulge in bribery in return for faster delivery of work. Hence, this opportunity to bribe can be removed by bringing in more employees in government offices.

Strong laws are very important for stopping Corruption. strict punishments need to be meted out to guilty individuals. Furthermore, there should be an efficient and quick implementation of strict laws. Applying cameras in workplaces is an excellent way to prevent corruption. Above all, many individuals would refrain from indulging in Corruption due to fear of being caught. Furthermore, these individuals would have otherwise engaged in Corruption. Furthermore, the politician supports them due to the benefits they receive. Corruption is a great evil in society. This evil should be quickly eliminated from society. 

Prominence of education

Education is the act of discovering things around us. And so the prominence of the education in a person life. To discover the real meaning of life. We need to educate not ourselves but our environment also. Education helps us to easily recognize and deal with any difficulty and makes balance throughout the whole life in every aspect. Education is the first and foremost right of every human being. And therefore we have the right to education in our constitution. Without education we are incomplete and our lives are useless. Education helps us to set a goal and go ahead by working on that throughout life. It improves our knowledge, skill, confidence level, and personality. It empowers us intellectually to interact with others in our life. Education brings maturity and teaches us to live in a society with changing environment. For adaptability, education is a must. It is the way to social development, economic growth, and technological development. For being a proper social person we need to educate ourselves.

Education plays a great role in everyone’s life by building personality, improving knowledge and skill, and providing a feeling of well-being for a person. Education has been divided into three categories in our country as Primary education, Secondary education, and Higher Secondary education. It develops our analytical skills, character, and overall personality. Education plays a pivotal role in nourishing his present and future by ensuring aim of the life. 

Every child must to go school at his/her appropriate age as everyone has equal rights to education from birth. The growth and development of any country depend on the quality of the education system set for young ones in schools and colleges. However, the education system in every area of the country is not the same so the proper growth and development of the people and society vary according to the weak and strong education system of the particular region. The future of our country is the youth and the more our youth will learn more advanced our nation will become.

Agony of covid19

COVID has not only affected us by entering our bodies but the agony of Losing family members, jobs, income, a completely disrupted education system, and constant fear of what next have severely damaged the peace of people. Even doctors, nurses are under the agony of constant threat and tremendous work pressure. Oxygen plants are being constructed and vaccines are being produced, however, what the mind has been going through cannot be cured by steroids or vaccines.

These are some of the thoughts that haunt many of us who are infected or have lost people close to us due to COVID. Whenever we surf the internet through information pieces or even when we watch the news, we see they offer COVID helpline numbers, hospital details, and other valuable information on how to tackle COVID. In the same way, we can have a COVID Mental Health support helpline, wherein people can interact with therapists or more precisely connect to somebody who can listen and feel empathetically.

At this point advice like yoga, meditation, or “keep yourself engaged” does not work. There has to be sharing, there has to be handholding throughout the process of recovery. To heal completely from COVID or COVID implications the mind needs to be healed as well and we all have to pay attention to this

Mental Sickness

Covid-19 has shaken the entire world. Even though Major Pharma companies have developed vaccines intending to end the pandemic. we are still struggling to find an end to this pandemic. One of the issues that India faces is the delay in immunizing the population again Covid-19. The delay is partly due to overpopulation. And If the vaccines are not effective against the new variant, it needs to be redesigned to combat the new variant, prolonging the pandemic.

Due to covid, our country has to suffer Major economies struggle to cope with the health care burden as millions of infected people need hospitalization for several days, depending on the severity of the disease.

No one knows when lockdown will be enforced again to control the situation. Many are losing their families and not allowed to attend the final rites due to strict quarantine and lockdown measures. Along with these major problems This disease has seriously created mental health issues, and it may take years to recover from such mental health conditions. Governments have to set up a separate budget to manage increasing mental health issues. The freedom to move around has now been crippled by Covid-19, and most people in lockdown are confined in a small space, limiting them to have face-to-face interactions with their dear ones and friends. It has affected people from all walks of life and has led to mental health issues. It is hard to find a common solution to all as mental health issues differ from person to person. Students are the worst affected community as Many schools and colleges have resorted to online teaching, which isn’t as good as a regular session. 

The digital screen has now become our portal to communicate with the outside world. Many children have lost their parents in this second wave in India and have become orphans since then. There were several appeals to the Government of India requesting to support the children who have lost their parents/guardians/adopted parents. In such a drastic situation people are feeling alone. The best thing to overcome negative thoughts is by performing regular meditation and yoga, listen to music, news, recall sweet memories, watch favorite movies, plays, and read books. Only by overcoming our negative thoughts we can overcome mental sickeness.

How to Create a Website

An Easy, Step-by-Step Guide for Beginners

So, you’d like to create a website? That’s fantastic! However, if you’ve never constructed a website before, it can be difficult to know where to begin (and what to avoid).To assist you, we’ve put up this comprehensive tutorial on how to launch a website. Before we begin, we’d like to make two guarantees to you about our guide:

Register your domain name

Your domain name should be relevant to your products or services so that buyers can quickly locate you on the internet. Customers may anticipate that your domain name will be similar to your company name.

Your email address will be based on your domain name. While a free email account like hotmail can be used, sending emails from a business address appears more professional.

If possible, get a domain name with a.com extension when choosing a domain name. Because most people associate a website with the letter “.com,” having a.com website makes it easier for them to remember. Because it is the most popular domain name extension, obtaining a.com domain name is difficult. It won’t be difficult to come up with an excellent domain name if you’re imaginative enough.

Find a web hosting company

To get your domain name online, you’ll need to select a web hosting business. Web hosting is available from the majority of major internet service providers. They may also be able to give you with a number of email addresses.The cost of web hosting is determined by the size of your website and the number of visitors it receives each month.

Prepare your content

Consider what you want your visitors to be able to do when they visit your website. This will assist you in deciding which sections or pages to include. Consider what information or transactions your clients will require, and make sure the site is set up in such a way that users can easily access and complete the tasks they require.You could want to engage a professional to write and structure your content, just as you might hire a professional to design your site.

Build your website

You can either build your own website or hire a web developer to do it for you. Websites must be updated on a regular basis, so make sure you budget for this.You can create your own website with the help of a website publishing package. These are comparable to word processors, but they include built-in facilities for converting text and photos to web content and sending it to your website.If you’re new to online company, having someone else build your website is a good option. A competent web developer can help you build your site quickly and provide you advice on how to make it look good. Hiring a professional might be especially beneficial if you plan to open an online store or provide other services.

The irrational things about trust

The obvious and rational equation is that being trustworthy plus being transparent will lead you to be trusted. Verification of trustworthiness should lead to trust.

This makes sense. Being trustworthy (acting in a way that’s worthy of trust) plus being transparent so that people can see your trustworthiness—this should be sufficient.

How then, do we explain that brands like Coke and Google are trusted? The recipe is secret, the algorithm is secret, and competitors like DuckDuckGo certainly act in a more trustworthy way.

In fact, trust often comes from something very different. It’s mostly about symbols, expectations and mystery.

Consider the relationship you might enter into if you need surgery. You trust this woman to cut you open, you’re putting your life in her hands… without the transparency of seeing all of her surgical statistics, interviewing all previous patients, evaluating her board scores.

Instead, we leap into surgery on the basis of the recommendation from one doctor, on how the office feels, on a few minutes of bedside manner. We walk away from surgery because of a surly receptionist, or a cold demeanor. 

The same is true for just about all the food we eat. Not only don’t we visit the slaughterhouse or the restaurant kitchen, we make an effort to avoid imagining that they even exist.

In most commercial and organizational engagements, trust is something we want and something we seek out, but we use the most basic semiotics and personal interactions to choose where to place our trust. And once the trust is broken, there’s almost no amount of transparency that will help us change our mind.

This is trust from ten thousand years ago, a hangover from a far less complex age when statistical data hadn’t been conceived of, when unearthing history was unheard of. But that’s now hard-wired into how we judge and are judged.

Quick test: Consider how much you trust Trump, or Clinton, Cruz or Sanders, Scalia or RBG. Is that trust based on transparency? On a rational analysis of public statements and private acts? Or is it more hunch-filled than that? What are the signals and tropes you rely on? Tone of voice? Posture? Appearance? Would more transparency change your mind about someone you trust? What about someone you don’t? (Here’s a fascinating story on that topic, reconstructed and revealed).

It turns out that we grab trust when we need it, and that rebuilding trust after it’s been torn is really quite difficult. Because our expectations (which weren’t based on actual data) were shown to be false.

Real trust (even in our modern culture) doesn’t always come from divulging, from providing more transparency, but from the actions that people take (or that we think they take) before our eyes. It comes from people who show up before they have to, who help us when they think no one is watching. It comes from people and organizations that play a role that we need them to play.

Coca Cola controversy

As Cristiano Ronaldo snubbed Coca-Cola at the press conference ahead of Portugal’s Euro 2020 opener, the move had a spiralling effect all across the football fraternity. The move also coincided with the share prices of Coca-Cola dropping down, wiping off about USD 4 billion from their brand value. However, industry experts don’t feel the two incidents were related.

Highlights

  • Cristiano Ronaldo’s Coca-Cola snub at a Euro 2020 news conference has been a huge topic of discussion
  • The move also coincided with the brand value of Coke sinking by USD 4 billion
  • A market expert, however, has brushed aside any connection between the two

Ronaldo wasn’t pleased seeing Coca-Cola bottles placed on the table as he arrived to attend the press conference with Portugal manager Fernando Santos on the eve of the Hungary match. He put the Coke bottles aside and picked up a water bottle saying ‘Agua’, asking people to drink water over soft drinks.

While the move was to promote a healthier lifestyle, the fact that Coca-Cola is an official sponsor of Euro 2020, is bound to leave both the beverage brand and UEFA a little disappointed.

“Coke and UEFA will both be fuming,” sports marketing expert Tim Crow, who worked as an advisor to the beverage-maker for 20 years, was quoted as saying by The Athletic. “The fact is there’s an agreement between them, which all the FAs and players sign up to, and one of the contractual agreements is going to press conferences where you’re surrounded by the sponsors’ branding.”

It’s certainly not ideal that one of the most famous and most followed athletes on the planet makes a gesture like that. The sports marketing community will have raised more than an eyebrow in Ronaldo doing that,” he added.

A day after the incident, reports of Ronaldo’s move hurting Coca-Cola’s stock prices and brand value surfaced but Crow has dismissed any co-relation between the two incidents. Branding it as ‘complete nonsense’, Crow said that the investors in the United States of America are not impacted by what happens in a European football match’s press conference.

American investors are not driven by what happens in a press conference ahead of a European football match. It doesn’t work like that. Tonnes of stocks went down for several reasons but the two things are not related. There are a billion servings of Coke every day. I think they’ll be OK,” he said.

Medical services, products’ need and its utilization in the pandemic !

India is seeing an enormous flood in COVID-19 cases and the best method to control the spread of the novel Covid is by remaining inside. Notwithstanding, there’s an assortment of medical services items that can prove to be useful to guarantee you stay solid at your home. Internet business stages, for example, Amazon and Flipkart have a variety of such fundamental devices that will help you stay fit, track your wellbeing, and deal with your skin as well. Among the most well known medical care items on Amazon are liners, oximeters, and advanced thermometers.

An oximeter is a clasp on gadget that can be put at the tip of the forefinger to check the oxygen immersion level of the blood, that is a fundamental factor to gauge to check on the off chance that you have contracted COVID-19 here and there. It’s a gadget that aides in estimating how well the oxygen is venturing out to various pieces of the body, especially the regions farthest from the heart.On Amazon, individuals appear to rest their confidence in Newnik Fingertip Pulse Oximeter, that has 1,129 client appraisals at the hour of composing. The gadget decides the SpO2 levels and heartbeat rate. The information is shown continuously on a huge computerized OLED screen.

On Flipkart, Zilant 6 mm Automatic Personal Digital Weight Machine has arisen as the famous decision among clients. It’s anything but a four-sensor innovation to precisely show your weight on screen. On the off chance that you are somebody who likes to monitor their benefits, the item is for you. Valued at Rs. 749, the gadget has a 4.1-star normal rating dependent on more than 22,600 evaluations and 2,900 audits on the internet business stage.

A vaporiser can be amazingly convenient against normal cold, hack, and nose block. You can likewise utilize inhalants in the liner for added alleviation. Moreover, taking steam additionally helps your skin sparkle. It assists with clearing the obstructs and open facial pores. On Amazon, Rylan Face, Nose, and Cough Steamer has more than 120 positive client surveys with 93% clients giving it five stars. It costs just Rs. 699 and fills in as a vaporiser, spout inhaler, and facial liner.

Sitting at home and working for quite a long time may prompt body torment, particularly in the neck and back. Pristyn care PC Muscle Massager is the thing that numerous individuals like on Flipkart to assist themselves with conquering depletion. The item decreases muscle solidness and torment. Plus, it likewise decreases pressure, uneasiness and strain.

In the event that you are a wellness freak who preferences monitoring your pulse, rest cycle, and the amount you strolled for the duration of the day, then, at that point an action tracker is the thing that you need the most. On Flipkart, M4 Smart Band is amazingly famous among clients, with more than 2,260 evaluations. It’s anything but a pulse tracker, wellness watch, and action tracker. The band is Bluetooth-viable as well. The gadget is accessible at Rs. 440. It ought to be noticed that gadget is right now unavailable on Flipkart, at the hour of composing.

Gone are the times of mercury glass thermometers. In spite of the fact that they have been around for a long while, computerized thermometers have taken over of late. They are not difficult to utilize, quicker to deliver results, and more secure also contrasted with mercury thermometers. It’s significantly more significant these days as fever is one of the side effects of COVID-19. Dr Trust (USA) Waterproof Flexible Tip Digital Thermometer is quite possibly the most famous gadget in the classification. It effectively fits under the tongue or the arm and shows the internal heat level on the screen inside 45 seconds to 1 moment.

How to remove Plagiarism in research paper

What is Plagiarism in research paper?

Regardless of whether or not you are in a conversation with a professional about whether you’ve got the concepts, and the key findings of the report, and external data sources to give your work credibility. However, there is a difference between the inter-linkages to external sources, lists of the impact, and a misrepresentation of the source of the ideas or words as your own. This is the reason why it is so important to avoid plagiarism and how to avoid plagiarism in your work.

On the off chance that you are confronted with the tremendous and tedious errand of making an examination piece, it very well may be unfathomably enticing to simply reorder someone else’s work. Be that as it may, not exclusively are counterfeited papers untrustworthy, yet it is likewise disapproved of by every instructive body and will bring about extreme punishments.

Plagiarism is, in the broadest sense, can be characterized as the duplicating of another’s work without giving legitimate credit. Specifically, with regards to this examination, it’s anything but conceivable to introduce the aftereffects of the second individual of recommendations, proclamations, and so forth, without giving an appropriate sign of the source.

How to remove Plagiarism

Instead of analyzing the ideas or the names of the source, see what you can say about them. Ask yourself what different perspective or point you can make in your writing that is completely yours. Keep in mind that if you are referring to ideas or source names to organize your point, you will still need to use the above guidelines to avoid cheating.

  1. Paraphrasing: Effectively summarizing without copying includes somewhat of a dance. Rephrase and configuration your writing in a unique manner, and attempt to try not to utilize such a large number of comparable words or expressions from the source.
  2. Citing: The key is to do as such without adjusting the importance of the actual thought. Keep in mind, you’re actually utilizing another’s thought so you’ll have to incorporate a reference to the source.
  3. Quotation: When you include source words in your text, word for word, one of the easiest but obvious ways to avoid cheating is to use quotation marks around the text to show that the words are not yours. The exact rating should also quote the source so that readers know who the quote is coming from.
  4. Testing tool: While doing research on a topic, some phrases or phrases may be so attached to you that you incorrectly insert them into your writing without the ad. If in doubt, using an online cheat testing tool can help you resolve these issues before submitting your work.There are several cheat testers online, such as the one offered by Small SEO Tools.
  5. Scanning: Grammarly also provides a copywriter scanner that scans your text for free borrowed content. These tools let you know whether your writing parts are included or not – and some even highlight specific words or phrases of concern and point out where the text came from.

Importance of Using Plagiarism Remover?

Everything used in the process should have certain advantages, which make it important to use. So it happens with free Plagiarism-Remove also online. Needed on your website, usually, a new blogger knows how to write content on our website so they can start copying content from another website and paste it into our profitable website at some point but after 4 to 5 months, Google sees that and gives you a strike. copyright from your website, make sure that is very dangerous. Do not do such foolish things. I copied the content from another website and pasted it on my website after the copied content from my website and pasted it on your website. Using Plagiarism Remover will give you an improvement on your general article and preparation for sharing and many other activities.

Conclusion

There are a variety of methods for removing plagiarism from a thesis. For example, you may utilize an online plagiarism checker to see how similar your article is to others that have been published online. Second, you could employ internet writing service specialists to write plagiarism-free essays for you. Furthermore, you may always learn how to thoroughly revise a work.

Importance of Digital Marketing skill

Introduction

With how accessible the web is today, would you confide in me if I uncovered to you the amount of people who go online reliably is at this point growing? It is. In fact, “consistent” web use among adults extended by 5% over the latest three years, as demonstrated by Pew Research. Additionally, in spite of the way that we say it a ton, the way wherein people shop and buy really has changed close by it, which means disengaged promoting isn’t just probably as incredible as it used to be.

Benefits

At this stage, digital marketing is fundamental for your business and brand mindfulness. It seems like each and every other brand has a site. What’s more, in the event that they don’t, they at any rate have an online media presence or advanced promotion procedure. Computerized substance and showcasing is regular to such an extent that customers presently expect and depend on it’s anything but an approach to find out about brands.

  • You can reach a larger audience with digital marketing than you could with traditional methods, and you can focus on the people who are most likely to buy your product or service.
  • Furthermore, it is typically more practical than traditional publicizing, allowing you to continuously quantify accomplishment and rotate when needed.
  • In the event that You place a commercial on TV, in a magazine, or on a board, you have restricted authority over who sees the advertisement. Obviously, you can gauge certain socioeconomics including the magazine’s common readership, or the segment of a specific area however it’s anything but’s a roll of the dice. Digital Marketing, then again, permits you to distinguish and focus on a profoundly explicit crowd, and send that crowd customized, high-changing over advertising messages.
  • Digital Marketing enables you to track campaigns regularly and reduce the amount of money you spend on a channel that isn’t delivering a good return on investment.
  • The equivalent can’t be said for customary types of publicizing. It doesn’t make any difference how your board performs it actually costs something similar, regardless of whether it changes over for you.
  • Dissimilar to most disconnected advertising endeavors, digital marketing permits advertisers to see precise outcomes progressively. On the off chance that you’ve at any point placed a promotion in a paper, you’ll realize that it is so hard to assess the number of individuals really turned to that page and focused on your advertisement. There’s no surefire approach to know whether that promotion was answerable for any deals whatsoever.

Skills required for digital marketing

Be that as it may, catching wind of various abilities it’s very overpowering for a person which expertise to target and which not?

  • In the event that you love measurements and seeing themes of the market, this field is for you! Obtaining this expertise for examining purchaser information to portray their purchaser’s excursion and help brands scale their organizations can pay you an attractive compensation.
  • Pretty much every industry has used the force of the pen to sell its items and administrations. Along these lines, in case you’re somebody who loves to make infectious and heightened slogans or catch the brand notions then you can sharpen this ability to run the business.
  • The people behind showcasing robotization say that when brands sustain drives, they prepare half more deals clients.
  • In this manner, the flexibility of Email promoting makes it one of the most lucrative advanced showcasing abilities for developing a client from a withdrew client.
  • The motivation behind why nearby advertisers are arising quickly is a result of the high speed of everything going computerized.

Digital Marketing assets

Nearly anything can be a computerized promoting resource. It basically should be a promoting device you utilize on the web. That being said, numerous individuals don’t understand the number of computerized promoting resources they have available to them. Here are only a couple models:

  • Your site Marked resources (logos, symbols, abbreviations, and so on)
  • Video content (video advertisements, item demos, and so forth)
  • Pictures (infographics, item shots, organization photographs, and so forth)
  • Composed substance (blog entries, eBooks, item portrayals, tributes, and so forth)
  • Online items or instruments (SaaS, adding machines, intuitive substance, and so forth) Surveys
  • Online media pages

As you can presumably envision, this rundown simply starts to expose what’s underneath. Most advanced advertising resources will can be categorized as one of these classifications, however sharp advertisers are continually concocting better approaches to arrive at clients on the web, so the rundown continues to develop!

DIGITAL MARKETING STRATEGIES

On the off chance that you would prefer not to pay to appear in the SERPs, you can likewise utilize site design improvement (SEO) to attempt to rank pages or blog entries on your webpage naturally. You don’t need to pay straightforwardly for each snap, yet getting a page to rank generally takes a lot of time and exertion (for a more inside and out examination of paid hunt and SEO).

Like SEO, social media marketing is the free, natural approach to utilize web-based media stages like Facebook or Twitter to showcase your business. Also, actually like SEO, naturally showcasing your business via web-based media takes significantly additional time and exertion, however over the long haul, it can convey a lot less expensive outcomes.

Email advertising is the most seasoned type of internet showcasing it’s actually continuing forward. Most advanced advertisers use email showcasing to publicize unique arrangements, feature content (regularly as a component of substance promoting) or advance an occasion.

Pay-per-click (PPC) promoting is really an expansive term that covers any kind of advanced showcasing where you pay for each client who taps on an advertisement. For instance, Google AdWords is a type of PPC promoting called “paid inquiry publicizing” (which we’ll go over in a second). Facebook Ads are another type of PPC promoting called “paid web-based media publicizing” (once more, we’ll get into that in the blink of an eye).

Conclusion

Presumably Digital promoting abilities which were once misjudged are currently the sought after abilities, assessing it to be the most lucrative showcasing position in 2022. In this manner, being a main industry master the solitary mantra Alokis favoring is “to be steady with overhauling your abilities”.

Why unemployment occurs?

Being 2nd in terms of the population can seem a curse to our country especially in terms of employment. The competition that youngsters face these days is because of this population. Even those who get a job didn’t get the desired salary. Most employees are not paid in proportion to the work that we put in. What’s more, this is not a new problem or one that has been created by a single government. In our country, low monthly incomes are a norm – across all states, and as a consequence, wage inequality remains high. Wage growth significantly trails economic growth in the country. The sluggish growth of our GDP has led to a rise in inequality and widened the economic divide between rural and urban India.

The sad part is that India’s unemployed are mostly the higher educated and the young. And those who have jobs are not satisfied enough. If you believe that only a few people at the top are getting huge paychecks, think again. Because data suggest that we aren’t creating too many high-paying jobs either. And even though labor productivity has risen in India, growth in remuneration has remained slow. The sad part is statistic, graphs of unemployment are still the same. The new jobs and opportunities are nothing in front of our population. This problem needs to review and can be to some extent need to be solved through bargaining power. Skilling, sometimes, multi-skilling at all levels is the most effective way to fight the wage crisis and the coming job crisis -the crucial designation before talent can be matched with demand. If the skilling exception isn’t corrected, job seekers will end up in the bad job trap. Skills produce productivity, and productivity brings with it higher pay.

The problem is that the business power of workers in India is low and getting more worse. Wage changes are also a result of changes in the way of production. Throughout the last few years, production has become more capital intensive or less dependent on labor in nearly every manufacturing industry in the organized and unorganized sectors. This is true, if to a lesser extent, for agriculture and services as well. While technical know-how and increased use of machinery is a change that needs to be welcomed since it translates to increased productivity, in labor surplus economies like India, the enhanced productivity does not automatically translate to higher wages for employees. Therefore need of the time is to cope up with the desired need of the institutes and became more high tech by learning more digital skills.

Pandemic, Placement, and Future of young generation.

Covid19 binds us to our shelters, and study remains restricted to computer screens. In one way or another way, covid19 does impact the life of the people. So to the final year students. Due to covid19 outbreak and lockdown, many students did not receive their job letters those who received them faced delaying joining dates even after getting hired. some students did not get a call back from the employer regarding their status of employment. Along with elders, students were hoping too for things to get back to normal But the second wave of the virus crushed all the hopes of the students. Students will have to set in the new normal of digitization.


Firms have changed their hiring process also from full-time to unpaid or stipend-based internships, to cut costs. Companies are even reducing the number of hiring employees and are also offering comparatively lower compensation packages. Only a few companies have joined so far for placement in the but only with minimal vacancies. besides affecting the health sector, Covid19 has also posed major setbacks for small businesses and it’s going to affect freshers.

Marginal or no placements have hugely affected students. There’s a persistent fear of remaining unemployed even after college ends. Sadly, the institutions no longer take the responsibility of getting their students placed and ensuring their economic and financial safety. Also, there’s a lack of strategy behind planning placement drives. Government should interrupt to negotiate between the colleges and companies for the interest of the students.. The government has to put in extra effort to ensure that unemployment levels among the youth do not increase further. A lot of people lost their jobs during the pandemic. Now, the challenge in front of freshers is to compete with those who are experienced enough but unemployed. Our state should look into this matter and try to create job opportunities for the youth so that the number of unemployed population could be declined.

Keywords for SEO in content

What are keywords?

The words or phrases used in your online content that help people locate your website via search engines like Google are known as keywords for SEO. Using SEO keywords (together with SEO recommended practices) to optimize your website can help you attract more users and traffic.

Importance of keywords

According to studies, 95% of users only glance at the first page of search results. And the first three results receive half of the clicks on that page.

What kind of traffic you get will be determined by the keywords you select to target (which includes the ones you select to put in your article). For example, if you own a golf shop, you could want to rank for “new clubs,” but if you’re not careful, you could end up drawing traffic looking for a new location to dance after dark.

The purpose of search engine optimization is to drive organic traffic to your website from search engine result pages. Because you might explain what you give in a slightly different way than some people ask for it, keywords are as much about your audience as they are about your content. You must understand the demands of your visitors — the language they use and the type of material they seek — in order to generate content that ranks well organically and leads people to your site.

How to find and choose keywords for SEO that drive traffic?

There is no such thing as great keywords; only those that your target audience uses frequently. It’s up to you to devise a plan that will aid in the ranking of your sites and the generation of traffic.

List out the relevant keywords

Consider the generic buckets for the topics you wish to rank for. You’ll come up with roughly 5-10 topic buckets that are relevant to your business, and you’ll use those topic buckets to assist you come up with specific keywords later on.

Use keyword research tools

Keyword research and SEO tools like Ahrefs, SEMrush, and Ubersuggest can help you come up with new keyword suggestions based on exact match and phrase match keywords based on the keywords you’ve already developed. This activity may provide you with options you hadn’t explored before.

Curate keywords for relevance

Sources that Google considers authoritative will be given more weight. That means you must do everything you can to establish yourself as an authoritative source by adding helpful, informational material to your site and promote it to gain social signals and backlinks.

Use mix head keywords and long tail keywords

It’s critical to double-check that your keyword strategy includes a mix of head keywords and long-tail words, as this will ensure a well-balanced keyword strategy with long-term goals and short-term gains. Because head phrases are commonly searched, they are more competitive and difficult to rank for than long-tail phrases.

Number of keywords for SEO

Depending on the length of the content, there would usually be 3-8 total. This offers you a fighting chance to rank for one of them, and you can even reoptimize your content later based on where it now ranks. However, you should strive to use your primary keyword once per 100-150 words as a general rule. So, if you’re producing a 1000-word post, you should use the primary keyword roughly 7-10 times.

When generating content focused on a few extremely good keywords, you’ll notice that related keywords will organically and organically appear. More than that degrades readability and stands out like a sore thumb to both readers and Google’s page crawlers.

where to use keywords for SEO

Some of the most important areas where keywords can help with SEO are discussed below:

Include keywords in Meta Description and Title tag.

Meta tags such as title tags and meta descriptions tell searchers what a page has to offer before they decide which link to visit. They will be noticed by Google as well. Make sure your focus keyword appears in your title tag, preferably at the start. Google reads from left to right, just like humans, and gives the words at the start of a title greater weight.

Use keywords in the Title of article.

When writing page titles, the ideal practice is to start the title with your target SEO keywords or keyword phrase. It will be perceived as more relevant as a result. In addition, unlike on small screens, your page title will not be cut off in mobile SERPs.

Use keywords in the Headings and Subheadings.

When at all possible, incorporate a focus keyword into the H1 heading of a page. Subheadings assist readers browse your text by providing a place to rest their eyes.Subheadings may aid visitors in determining the content’s relevance to their requirements.

Include Keywords in the First 200 Words.

Given that Google looks at the first 200 words of a blog post, it’s critical to include your primary keyword in the first sentence or paragraph if at all possible, without affecting the quality of the content. Similarly, at least one secondary keyword should be used in the first 200 words.

Use “stop words” in Awkward Keyword Phrases.

Stop words can be used into keyword phrases to make them read more naturally while maintaining their ranking value.

Include Keywords in URLs of website.

The greatest URLs provide visitors and Google a hint about what’s on the page, so make them as detailed as possible. This entails including SEO keywords in the URL.

Include Keywords in Anchor Text Links and Image Alt-tags.

Using keywords in articles as anchor text links can aid other pages on your site. This is also known as building an internal link structure, which shows Google where the most relevant articles for specific keyword phrases are located. You can use anchor text links of particular keyword phrases to drive the authority of other “pillar” pieces if you structure the content appropriately.

Images are indexed as well, giving users another chance to find the information. Also, images can aid in content accessibility, which is beneficial to the millions of disabled searchers throughout the world.

That concludes our discussion. Check read articles on keywords for SEO lead generation and the top keyword research tools to help you improve your content strategy now that you know the importance of keywords for SEO.

The ruthless approach of private institutes.

Right to education a right that is just on the paper. The pandemic situation makes access to education more challenging. The expensive fees of institutes, colleges, and tuition teachers along with the cost of digital gadgets. Make it a dream for the unprivileged child. Along with expensive gadgets, the additional cost of the internet is a matter of concern. This all thing make together cost of education very expensive. That is not affordable for all. The Pandemic hit makes our environment full of grief. Many lost their loved ones as well as earning hands. The question is in that situation how an innocent child pays for the education expenses. the answer is simple. The unprivileged child eventually drops out of school. People have to deal with financial pressure and subsequent anxiety. The pandemic has financially impacted the Indian middle and upper-middle class. Also many lost their jobs during the covid19 hit. The savings are diverted towards the needs. The reduction in earnings with the additional monthly cost of electricity, rent, and other bills make education cost impracticable.

Even during this time that certain private colleges are charging mercilessly an expensive amount of fees. This has put enormous pressure on families that sometimes have only one earning member per family. OR those who lost only earning members of the family. They have continued with their regular scheme of fees without issuing even the slightest bit of deduction. Even the government is not supporting the pitty family;
Even though government gives the judgment that Colleges should not charge more than the students’ tuition fees because they practically have online-only classes. Many students think it is not justified to charge students for the facilities they are no costs such as the library, sports grounds, canteen, etc. Some colleges have given ridiculous explanations about electricity bills, infrastructural cost and maintenance fees. But on the ground private institution didn’t care about this judgment and continue to charge whole fees from the students.
The colleges even ruthlessly pressuring the students and the parents to pay the semester fees on time, which would result in serious consequences if not paid. Private colleges are still looking at their profit margin even during a pandemic. The second wave hit more badly than the first wave. half of the population is covid positive. and admitted to the hospital looking for the medicine, oxygen cylinder, and ICU wards. The grief situation as well as the financial expense in the medical treatment. Given the scarcity of beds, private hospitals are charging a huge amount to the patients’ families. They have no option but to comply. The medical expenses are an additional burden that they have to bear. The bills keep adding and resulted in borrowing .and then never adding a circle of depth began. In such a sad situation how can a student pay his fees?

The students not only have to give compulsory examinations but they also have to pay with the financial expenses. Owing to this expense, students in the middle and lower strata of society are thinking to drop out the college. They are taking up whatever odd jobs they can get with little pay to support their family. Many of them had plans to pursue degrees post-graduation, but they have no option but to give up given the circumstances. In certain families with more than two children, it is becoming an increasing burden for the earning member to keep up with the rising expenses.

Lack of income source, lack of money, and diversion of savings towards basic needs as well as medical expenditures are some of the reasons stated by students facing such a crisis. Even authorities are not assisting the common people. Government is silent on this issue. That’s the reason many students give theatre life as being hopeless by committing suicide. Students want the college to either waive off the fees or provide them with some aid or assistance. The absolute lack of understanding for students has been reflected by these colleges. The mental fatigue and pain caused by this constant pressure are harmful to the well-being of students and parents as well.
It is unfair on the part of private colleges to seek their profits during the pandemic situation. Instead of charging such a high amount, they should either waive it off for students going through a financial crisis or charge them just the tuition fee. The students are already facing mental pressure and anxiety. There is a lack of accessibility to online education existing already. Some have had to purchase laptops, good mobile sets, and costly data packs to attend classes. To assume that everyone’s financial condition will remain unaffected because they belong to a privileged background is wrong and fallacious.
Some colleges are giving excuses that they have to pay to there teachers. Therefore they have to ask for money. But it is not convincing enough for the students who have time and again asked for a breakup of the fee structure. The students are helpless at this point. Even after approaching multiple authorities, they have not received a helpful solution. We can help these needy students through our small contribution. We common people should assist those who are in need.

How Digital Marketing is Influencing

The web is a distinct advantage in each sense. Pretty much every part of present-day life is somehow or another changed through the incorporation of web usefulness. In the space of Businesses and Marketing, gone are the times of expenditure a lot of money on conventional showcasing endeavors.

How about we investigate the magnifying instrument at what computerized advertising is the meaning for purchaser conduct and client obtaining?

Analytics and the market

The most perfect language is math, it never lies in the event that you talk it accurately. An examination is a way to comprehend and building new strategic policies.

Understanding what clients request and view, assists organizations with settling on their intended interest group and showcasing systems. These systems depend on schedule, geographic area, value range, etc.

social media

Social media stages are doubtless, one of the greatest contributing elements in computerized advertising. Organizations have come to understand that items possibly sell when individuals talk about them.

Facebook changed the social communication scene as well as introduced the up-and-coming age of verbal advertising ploys. Organizations presently associate with their clients through web-based media. Utilizing it as a stage to acculturate the brand in a more easygoing setting.

Viral patterns are being used and incorporated into brand presents altogether to draw in clients to purchase more. A client recommended notices are made from client look, online audits, and likes and afterward elevated inside their feeds to sustain deals.

Giving consumer loyalty through a more easygoing setting like online media makes a positive client experience. This implies that Social Media is doing half of a business’ work, wedding Customer Satisfaction, and Customer Happiness together.

data capture for audience understanding

Most organizations, paying little mind to their size concur that realizing the client is the way to selling items better. However, how precisely do you approach this? The appropriate response is Big Data! Organizations investigate customer conduct when shopping by considering the information, and this thus powers the advertising procedure.

Clients are continually associated with the advanced world through their telephones and cell phones. The information burned through each second is recorded and dissected to more readily focus on the crowd. Large information is one of the most current instruments that organizations utilize these days to augment the comprehension of their client base.

search engine optimization (seo)

With the assistance of web crawlers, clients depend vigorously on their own exploration to go to a choice about an item or administration. Website design enhancement Analytics has risen up out of a bit of hindsight to perhaps the best instruments to decide site improvement. It is more essential to comprehend what the client searches and transfer back data dependent on what they search.

Organizations don’t depend simply on catchphrase stuffing and connection spamming any longer. They depend on firmly noticed information of client look. The reality of appropriately executed SEO is to climb search rankings, for more traffic and more noteworthy deals. As advanced advertising advances, so improves SEO methods and instruments.

ai & quick purchase options

A.I. frameworks, for example, Alexa help eliminate any potential online deals obstacles with their fast buy abilities. Fast buy choices help abbreviate deals pipes, which means shopper drop-off from an ordinary deals measure has stayed away from by and large.

Artificial Intelligence (AI) is required to astoundingly affect the advanced advertising industry in the coming years. This innovation is being utilized to keep up relations with clients, help them with buy choices, upgrade commitment, and lift lead age.

It is permitting computerized advertisers to offer improved correspondence while acquiring ongoing data about purchaser conduct. AI, which is a kind of AI innovation is helping advertisers in their SEO endeavors, promotion focusing on, and considerably more.

A.I is upsetting advanced promoting in the space of client care, content showcasing, voice search, and computerized publicizing.

Advanced collaborators like Amazon’s Alexa are making it simple for clients to lead voice look. These aides can give fast responses to a client’s inquiries, understanding their plan, and making buys for clients.

As indicated by SEOPressor; By 2020, half, everything being equal, will be voice look.

It is common that change is the solitary steady. Innovation has made a gigantic distinction in how conventional organizations approach and use patterns and data to their own influence. This not just prompts better plans of action and client exchanges yet, in addition, expands contests.

Child Labor and the miserable fate of unprivileged children.

Youth is the future of the country. if this statement is true. Then why our country is not able to eradicate the sin of child labor? we encounter the term child labor every time. and take it very casually. That’s the reason it still prevails within our society. we can find children doing work in 

Every city, lane, and corner of society. We have been taught since our childhood that child labor is wrong. the future is in the hand of the young fellow who is making their livelihoods in factories, big industries, and local vendors and shops working endlessly.

Why this young fellow has to deprived of their education? why their childhood is stolen from them? why do they bear to do the work from such a young age? While other children are enjoying their childhood.Why some unprivileged kids have to work with heavy machinery and weapons under a huge risk to their health, just to earn a two-figure income to afford a single meal. children have to resort to working and earning, instead of learning. who is responsible for their worst situation? The ones who should be earning are the young and unemployed youth, who are sitting at home without any scope for jobs. who will take responsibility for them? The need of the hour is to provide these children education They are the future of India, and they deserve an education.

Child labor means exploitation of children through any work that deprives them of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially, or morally harmful.  The practice of child labor is a crime ad people employing it people are the biggest criminals of Indian society. Another reason why child labor is wrong is that by making a child work, we are decreasing the quality of our education system and spoiling the innocent life of that child.

These children are suffering in the dark world of mental and physical pressure. by allowing these children to work in our houses and societies, as by employing them we are spoiling their future and career.

child labor is the evil part of society and needs to be eliminated. 

By taking the labor of children we are spoiling the life of an innocent child for their cheap labor and our selfish motives. If we want to maintain the quality of the education system, we have to educate children, especially those from rural areas who are deprived of education, basic amenities, and other advancement opportunities.

For the progress of society and our economy, this evil practice needs to be removed. so that our economy will be balanced so flawlessly that there will be no cases of poverty and child labor in the upcoming years. We should not forget that child labor arises from poverty, so we need to eradicate their poverty level through the power of education leading them towards their career goals.

The lack of knowledge and skill leads to child labor. Therefore the need for time is to increase the accessibility of education to everyone. we need to start moe initiatives like mid-day meal. to increase the reach of students to education.

Digital Disparity.

Covid19 expanded the digital divide. And shows the disparities within the society between the rural and urban, rich and poor. Lockdown compelled the shift to the virtual model. some of the students managed to receive an education without any obstacles. but many unprivileged students have been deprived of it. resulted in drop out of college and institutes due to the financial crisis of lockdown. Before the pandemic differences prevail in access to education but corona widened the gap. Rural areas have severe internet connectivity problems but Half of India’s population is living in rural parts of the country.

India is the second-largest populated country in the world. But it is a developing country. to maintain education for all during the lockdown when the schools are shut is quite challenging. the digital divide between the government and private institutes can be witnessed. Virtual learning wasn’t much challenging for private school students. Unlike the students of the government schools, who didn’t have access to the digital equipment. the Unprivileged children can’t afford access to quality internet and gadgets. Thus being deprived of education. The right to education is meaningless in the covid scenario. The government needs to bridge the digital divide to ensure students’ education. Some students are ahead of others. As many students drop out of school due to financial problems.

 Access to the internet on their mobile phones is a matter of concern as well. The need of the time is to provide digital infrastructure and tools access to unprivileged ones to access online classes. The digital divide has led to incidences of student suicides. many students committed suicide after drop out. Even in urban areas, disparities prevail. those living in slumps and downtrodden areas can’t afford education.

The government needs to focus on technology and extending the vision of digital India.

Those who have access to education face many hurdles such as in assembling notes, in paying attention due to bad network coverage. Getting time to do self-study is also difficult. preparation of online tests is another problem. seeking notes from some of the online sources is also difficult because some websites charge for the subscription which is not possible for everyone. students have to sit in front of the computer screen for many hours and Practical knowledge is not possible during the pandemic because it is hard for the students to perform practical virtually. even for teachers, it is difficult to prepare presentations for the students. 

pandemic hit increases our dependence on technology. The focus had always been on practical knowledge and skills. we are being actively tested for our knowledge without any proper structure of assessment. Most importantly, not all teachers are not good at technical stuff to manage classes or material distribution.

. COVID-19 also raised prominent questions about the need, significance, and value of virtual learning platforms. The majority of the students have been affected negatively and therefore the government should come up with such education policies that would benefit all the students. Common people also need to volunteer to lead a hand to needy people.

The complex paradigm of streams.

“Now what?”This question every student encounter in life after completing school. A career plan is the most significant and difficult question of life. Our whole life depends on this small question. Sometimes we choose our path and sometimes our society decides for us. 

The question  “What do I want to do in life?” is hard to answer.

It is tough for a school student to find their path at such a young age, because of the complicated model of ‘streams’. Studying science means you are limited to the medical and the engineering line. Studying commerce means being captured in chartered accountancy, banking, and finance and learning humanities imply that I must choose to become a lawyer or journalist.

The problem is the high competition within society The tragic fact is that we can never come back from this model of education, studies, and streams. we don’t have the right to choose subjects that are a combination of different streams. The reason streams are a challenge for us is that they directly affect our careers. Choosing a career is choosing life. As a career is related to financial independence. The question became more significant. every parent expects from there child to pursue a career that has the reputation, high earning prospect, and quite popular in society. Boys, in particular, are supposed to choose a career that can support their families financially one day. Today passion and happiness don’t matter when it comes to a career. The thing that matters for society is the reputation of the career. For society, boys should not go for teaching jobs, fashion designing and cooking are something that society doesn’t consider ideal jobs. some jobs are called ‘feminine jobs’ not meant for boys. Like cooking is related to females. Some jobs get undermined like fashion designing is compared to tailoring.

Students’ choices are also impacted badly by the stereotypes and repercussions. and they have to choose paths unwillingly as per society’s concern. Even though we are heading towards an impartial society, such differences prevail in our society. The ‘pay scale’ affects the choice of career. Women are still paid less and the gender pay gap continues to widen. 

Lack of awareness of new opportunities is a major challenge that school students face. We are not aware of the options beyond the ‘visible careers’. Visible careers are those careers that we see in everyday life, such as doctors, teachers, engineers, journalists, politicians, and businessmen. We lack knowledge about other options we have. There is a world beyond these visible careers: such as being a therapist, an urban planner, a singer, a beautician, a blogger.

so many jobs are available now because of the internet. such jobs can provide a great opportunity to the newcomer. Like social media marketing, a YouTuber, a blogger, a digital marketer. But the problem is students don’t have access to and knowledge of this career.

 Your career should be based on your strengths. The best choice of career comes from one’s passions and hobbies. Your career should inspire you and be the reason for your existence. It is you who can decide your career, not others. and being yourself and the following passion makes you happier.

Traditional education system how much effective?

Covid Pandemic left many Indians unemployed. While unemployment has always been a cause of attention for India. But mandatory experience and training made it more worse and challenging. the lack of practical skills holds us back. The recent unemployment numbers among educated youth show the drawback of India’s faulty education system and the lack of the right learning opportunities for young professionals.

 The government of India wanted to create a workforce of skilled professionals but the coronavirus pandemic made the situation drastic and critical. There was a time when a degree could help a person getting a desired job. But with more competition., a degree is not sufficient itself. The biggest issue is practical knowledge with theoretical knowledge. Classroom learning is more focused on theory. When students step into the professional world, they find themselves not capable enough to handle the work because of the drawbacks of our education system. Our country has educated unemployed people. Shows the inadequacies in our education system.

companies want educated fellows with practical skills. That our education system is unable to give. Because it is limited to academics. Youth lack new-age skills that companies need from their employees. With limited online and offline courses for industry-specific training such as engineering, IT, etc., Most young professionals lack confidence while dealing with problems at their workplace. Moreover, since schools, colleges and universities are following the traditional system of education. it acts as a hurdle when professionals come to face real-life circumstances.

Students need to develop new skills. So that student can learn something above education and makes students ready to be professionals. India has the potential to be a preferred destination for global sourcing. Skill development can bring this to reality by instilling more confidence in young professionals. As their skill increases their employability will increase, and ultimately lead to the nation’s financial growth.

The government needs to assist India’s workforce informally trained. With immediate competition, we need to adopt better strategies too. we need to improve standards of education and adopt newer methods. The higher the standards of training and skill development, the better our workforce can be. The country National Skill Development Corporation (NSDC) can also contribute to solving the problem by creating more awareness and come up with suitable programs that can help professionals.

Transformation can only come with the government. The education system, industries, and students collectively understand and recognized the significance of skill improvement.

A new version of Censorship.

 As per the Ministry of Electronics & Information Technology (MEITy), social media platforms like Facebook, WhatsApp, Twitter, and Instagram have to follow the new Guidelines of government failing which can lead to a ban. guidelines were issued in February 2021, and social media platforms had around 3 months to acquire these guidelines. The companies are yet to respond to the Intermediary Guidelines. The decision taken due to the fake headlines do nothing but spread fear among people. 

According to the constitution, India is a democracy at least on pen and paper. However, certain powerful people in the Central Government, to strengthen power, are now trying to silence free speech on social media. Free speech is a right granted to all human beings globally. The Universal Declaration of Human Rights (UDHR) recognizes it as a fundamental right. India happens to be one having this right. This means, Indian citizens should have access to this right, and it’s the government’s responsibility to see that this right is being protected.

Yet, these powerful individuals within the Central Government, have time and again gone to unbelievable measures to control this right. 

. The disappointed young people of today turn to social media to express their objections about everything they found mistaken or unsuitable. Be it a person of any class, culture, community, and religion. everyone turns to the internet. And the only way to check these critics would be by introducing “Agreement Officers”.That is exactly what the government has done through its intermediary guidelines to check who’s saying what on the internet.

If this guideline came into being. There exists no mechanism for the common mass to raise their voices. The only time when the masses get to raise their voice is during the elections. But then again, it’s the media that controls the elections these days. Unfortunately, reporting is done in such a way that we’re persuaded in support of a particular political party. This plan, if achieved, will badly affect the very foundation of our democracy.

Criticism makes democracy strong. But these guidelines go against it.

Maybe government believes that criticism isn’t important anymore and hence has concluded that the internet should be controlled. It’s dishonest of this country to say that other countries are trying to crush free speech.

The government needs to come into a discussion with the social media companies and the common people. But the government didn’t give a single thought to it. It is nothing but censorship in disguise.

live-In Relationships Illegal or not?

Denial of granting protection to a couple who are in a live-in relationship only because it is socially and morally unacceptable. is it justified on the part of Punjab and Haryana High Court? The boy and the girl had been in a living relationship that goes against the girl’s parents will.

The couple asked for protection from the court for their life and liberty after being frightened by their families. Unfortunately, they were denied protection. the denial of their right under Article 21, in this case, is inappropriate. The judgment by the court seizes their identity as per Article 21 as well as the right to “life or liberty”.Article 21 declares that every individual has the right to their life or personal liberty. Therefore to secure their right the couple moved before the Punjab and Haryana High Court for the protection under Article 21, which is dismissed by the court on the ground of social and moral unacceptability. while rejecting the petition, the high court interpreted that the term “person” means those who are recognized by law as being capable of having legal rights and being bound by legal duties, not a couple. After getting married, a man and woman are considered capable of having legal rights and duties known as rights in the institution of marriage. But only when the marriage has been done as per their respective marriage laws in force in India.

The denial of the right to life and liberty is completely inappropriate in the law. Since no law in India criminalizes pre-marriage, it would be more like legislation by the judiciary to hold pre-marriage illegal based on social morals. There is no force of law in an opinion that has been embraced by the conservative majoritarian masses of India who find it illegitimate. The decision rendered by the Punjab and Haryana High court erred in ascertaining the aforesaid point. In place of assistance, the couple became the subject of discrimination held by the conservative majoritarian masses.

Why Asbestos removal is vital ?

Asbestos is a natural mineral constituted of soft and flexible fibers that are resistant to heat, electricity, and corrosion. These characteristics make the mineral valuable, but also make its exposure highly toxic. Asbestos removal is indispensable because it causes severe health problems such as cancer. Also some fatal issues, including asbestosis, mesothelioma. The most critical part of it is that some don’t reveal immediately but remain in your system for a longer period, sometimes years later. If high levels of asbestos exist in the house then its inhaling can lead to severe health problems such as mesothelioma, a form of lung cancer that can cause respiratory problems, ranging from a simple cough, allergies, and pneumonia. If you breathe asbestos fibers, this can get trapped in your lungs and can damage your lungs very severely if not removed properly. It may not even be possible to breathe because it will make you cough. The dust is terrible too because it can enter your lungs and get trapped in them. Some cases have shown that asbestos particles can go up to the lungs.

Even if someone does not get lung cancer due to their exposure to it, they will still experience many other health hazards. Direct contact with asbestos materials can easily penetrate your skin or you could suffer from skin irritation. Asbestos is not easily noticeable, but it may be everywhere. A toxin that’s slowly wreaking havoc on your health. accompanying health problems, it can decrease your property value also. Chances are you could lose a potential buyer if asbestos is not properly removed from your house. Asbestos Poses Environmental Dangers as its materials are not easily separable and fibers are microscopic. its removal requires special equipment. With the smallest cracks or gaps in your walls or floors, you can easily be exposed to high quantities of asbestos. That makes quick treatment of asbestos even more indispensable.

importance of internship and training.

In today’s digital era, competitiveness rise seriously. To be effective as an employee we need practical assistance and training. The practical experience and training not only help us to be productive but helps in magnifying our skills. Every time we learn a new skill it added to our personality development. Now companies are looking for a well-groomed personality. Internships are good means to enhance our knowledge, skills and to learn something effectively and practically. For the right utilization of the spare time, Internships are good means. Also, it is added to our resume and curriculum vitae. which increases the possibilities of selection during the placement. Internship and training are of different varieties. Some are in the workplace and some are work from home. Both means are useful in their way. Through the workplace internship, you can get practical experience and more chances of interaction with new people. Possibly you will find a great mentor in that way for your career guidance. And through work from home, you can save your time and devote it to learning something else. Every year, Government invests a big chunk in the training of the students. Because training increases the productivity of human capital. That will help in the long run students. For professional courses such as business and management. It is advisable to have prior experience. So that you became proficient enough to answer the practical solution of the problems. When you involve in training and internship you learn how to manage the work at the basic level. That will enhance your problem-solving and analytical skills.

Even our finance minister Nirmala Sitaram begin her work being a salesgirl. Ambani the leading and renounced groups come into existence after continuous years of hard work. Most intellectuals and psychologists recommend students to go for the internship because it will increase their knowledge, confidence to face the problem during work. Just as the college experience helps in dealing with the office environment. Similarly, internships help the student to identify the problems that they can deal with during work, with the identification of problem. students can look for the possible solution at the bottom level. Such experience helps students in the long run. So students should look for the internship. A career such as marketing, business, management is something that can be handled only when you exercise them on daily basis. So internship helps you in getting practical knowledge. In addition to it, things like content writing can be learned only by practice. For the practice, you can opt the internship. That will invest your time properly that you can waste here and there in other activities. Especially during summer vacations, you can utilize your time through involving in any internship.

Research shows that those students who indulge in internships are more productive and good at problem-solving than those who are much in academics. Academic knowledge is vital to understand the problem But if you want solutions, you should go for the practical experience that only training and internship can give you. In fact placement cells in the colleges also look for students who have practical experience. During the internship, you will learn some vital skills as well like confidence and body language. Internships and training also make your financial security. Some internship provides stipend also for the work. Also, expertise in work during the internship can lead you to get a permanent job. As some agencies provide regular or permanent jobs to their best employers during the work. Many students receive jobs while doing the internship. Especially look at the intens for hire. Therefore internship and training have a significant place in a student’s life. Even Doctors and Engineers have to go through technical training before beginning their work.

mental illness during pandemic

Mental Illness during Pandemic.
Covid19 pandemic hit the masses most severely mentally. The trauma from looking for the medicine, hospital beds to dealing with the mass of dead bodies, from being left jobless to mass migration and suffering. These all circumstances severely impacted our mental state. A tremendous number of people have lost their dear ones. And some are fighting for their life. While their loved ones and family are busy in the constant search of medicines and oxygen cylinders. Those who are safe are also suffering from mental illness by looking at their environment. Full of grief, devastation. This time is very hard. And financial crisis makes this problem. So many families especially of the lower class. Left without money and aid. Those who earn daily and labor are struggling a lot. These financial bottlenecks resulted in mental illness. Especially those students who are handling the digital divide. Faces stress and mental illness. All students couldn’t afford online education due to a lack of digital gadgets. That acts as a hindrance to the growth and education of unprivileged students. The cost of academic education and institution creates a financial burden for the students and the family. some can deal with it. But those who couldn’t eventually end up dropping out there college and institute. That leads to mental stress among the students. Recently, the cases of suicide by students increase manifold. That shows how mentally covid have impacted the students. Therefore cases of suicides are reported manifold. Students who are privilege enough. Also facing mental trauma. Online education also created an additional problem, technical glitches, electricity problems, access to devices, are major problems related to online education. That cause mental stress, headache as well as eyesight problems. This problem can be overcome through everyone’s participation. All need to contribute. By providing financial aid to the needy. And by including in the conversation as much as possible with our friends and family in this hard time. Chatting with each other acts as a medicine to cure the ailment of mental stress.

Students misery

The covid pandemic not only impacted adults but students also. At one place the children lost their childhood and on the other hand, students are concerned about their career, future that seem bleak to them due to covid devastating impact on the economy.

 one of the most significant reasons is finance and the need for funds. Students are concerned because the global pandemic has created havoc in the employment sector. This resulted in many job losses in the informal sector. As the country is closed so those earning money daily and business have to suffer. The question of school, college, and tuition fees is another issue. This, in turn, has been magnified in the lives of the students and the youth of the country. The financial crisis within the family has bothered almost the majority of the population, especially the students.

The very first concern is the digital divide. Accessibility of digital gadgets especially among the lower economic classes. Eventually, which means withdrawing from school to some students. Being already distorted by financial emergencies, the necessity of digital devices acts as a hindrance in the way of student learning. leading to many students dropping out from formal courses and institutes. increasingly pitted against the highly competitive labor market with most being trapped in the vicious cycle of underpaid labor or disguised unemployment.

The government too is not in a position to solve this problem of digital devices because of treatment and aid expenses.

this economic crisis has an unfortunate effect on the mind of the students. The financial dependence on the family, often severe, mostly reduces them as isolated victims. It also hinders the access to academic opportunities of the student. . Many family members getting affected and the huge expense occurs on treatment, amidst the acute scarcity of oxygen cylinders and other medical pieces of equipment.

The students are facing the problem of academic costs at the same time when a lump sum amount is required for admission failing which the seat might get canceled.

Further, the debt trap will lead to a greater burden in the future for repayment with interest, leading to more psychological suffering. The hostility between maintaining academic costs as well as fending for health expenditure has had severe effects on the young minds, putting their future and aspirations at stake. In this situation, a and well-planned approach is needed to address the issue of financial crisis which can be aided by the government. 

Is it a Happy New Year?

The Year 2021, this year seems like giant waves of oceans going down and down. Our country gets badly downtrodden due to the social, political, and economic issues that continue to prevail, due to an invisible enemy in the form of the deadly virus.

This virus shows no mercy to anyone doesn’t matter which class, culture, and religion person belongs to; it spares no one. As the cases went up, so did the false WhatsApp forwards, chaos, panic-buying, and fear among people. The increased cases and dilemma is frightful people. As people taking hurt over their mental health, too.

From the news of unknown viruses to fearing even a slight increase in body temperature, to look for medicines and oxygen cylinders, people have experienced it all. In the beginning. To ‘deal with a spontaneous and devastating situation the Indian government announced an out-and-out 40-day lockdown. Everything came to a standstill—except divisive journalism and discrimination.

While most people don’t have the privilege and luxury to stay home, quarantine isn’t a blessing for many. it lead rise in mental illness since the coronavirus outbreak. The level of stress and anxiety has heightened.

The apprehension about job security, draining of savings, or unavailability of basic things for survival, ambiguity. People who were already suffering from mental illnesses looked upon engaging themselves in outdoor activities and meeting their dear ones as the only coping mechanism. Now they have no option but to dive into the same misery they were battling. along with that crimes such as theft, murder, extortion, molestation, etc., are increasing at an unpredicted rate

COVID-19 is just not another death-dealing health hazard. It has more profound implications that society would have to bear post lockdown too.

Enlightenment as a mass betrayal

The radio, newspaper, and TV. All are mediums of communication. They all were invented to enlighten human beings. Every creation has its purpose So they have. It’s true that for daily information we depend on this medium but does this products assisting us. Or it’s just deception. The reality is they are a tool in hands of cooperation to earn profit. And increase their business. Providing information is just a business. we get only that much information that cooperates giants want. As half of the media is dominated by politicians and giant cooperates. That influences their credibility. Hard to believe but this is a bitter truth. this invention acts like a tool in those hand who have money. consumerism is created intentionally through media in the form of advertisement. Advertisement creates a desire in human beings. This desire resulted in more consumption thus adding profit to the big giants. That shows how people are betrayed. Today content is created in such a way that doesn’t make a person intellectual. But merely a passive consumer.
In this gamble and deception, along with corporate giants, politicians are also involved. They use the mediums to propagate their message. Thus people consider the propagated message as truth. Start believing it and thus there ideology and perspective got to change. These tactics can be a hindrance to the democracy and sovereignty of the country. The enlightenment that media promise somehow vanishes because of the huge enrollment of money. People themself need to enlighten. By becoming the active audience by actively analyzing, understanding every message. We can be saved from this mass deception through the mass medium. Just we need to be vigilant in our approach whenever we encounter a media product. we need to understand the hidden motive behind that content. We need to know who is the creator of the content. And what purpose the content fulfills for the creator. Thus content by media or medium of communication needs to be observed. To better understand them. To save ourselves from enlightenment as mass deception.

“Online Education and Digital Divide”

 

Recently our Union minister Prakash Javadekar said in the Lok Sabha, “No child was deprived of online education during the pandemic as the government had taken several steps in that direction.” Such a statement is nothing but a mere lie when we encounter reality.

A majority of Indian school students do not have the means or privilege for online education. Some face network and technical glitches. Some face electricity problem. The non-availability of gadgets is another problem. Accessible and compulsory education has always been a challenge in India. Right to education is something that is written merely on paper not exist in the real world. The pandemic broadened the pre-existing gap making online education a commodity of sheer privilege. During the lockdown, thousands of students have suffered due to the digital divide. Taking the example of the Indian state with the highest literacy rate, Kerala witnessed numerous cases where students took away their lives due to a lack of accessibility to digital tools. sometimes Internet accessibility act as a hindrance.

 the obvious failure of the system and concerned authorities witnessed from the devastating act of suicide by the students. Not just that; for powering devices, access to electricity is crucial for digital education. Some states such as Bihar and Uttar Pradesh have a severe problem with electricity.

In the rural area, the houses received electricity for less than 12 hours a day. most of India’s population lives in villages where only 15% of rural households have access to internet services. Whereas in urban areas, it’s 42%. Moreover, India witnessed a spike in unemployment during the lockdown affecting the livelihood of millions.

Especially compulsion of electronic gadgets for online education became a severe problem as in rural areas subsistence is very difficult. Not every rural person could afford expensive gadgets. In most households with a meager income, eating three meals a day was not guaranteed, purchasing costly internet plans or devices cost them a fortune. From mortgaging assets to cutting off on essential household expenses, families have done it all to make online education a possibility when the government schemes failed to reach the neediest. 

Although several NGOs, social groups, and individuals rose to link this digital gap by sponsoring smartphones and laptops, the negligence by the authorities can’t be overlooked. An ordinary Indian citizen expects its government is to at least acknowledge the problem. After all, how will one solve the problem if one does not acknowledge it!

Nepotism in today’s Bollywood

we are living in a feudal society, but still, nepotism permeates everyone. however, the film industry is trapped in nepotism.
Nepotism can be defined as an act of using power or position in an unethical manner to get the dear ones in the same field. It not only exists in business but also in the Bollywood industry. this topic has been raised many times in the Bollywood industry and unfortunately having a negative impact rather than a positive impact on the lives of celebrities. Before the incident of Sushant Singh Rajput, this topic was not discussed seriously. But after his death, Bollywood was trapped in nepotism and many celebrities were interrogated. many celebrities talked about nepotism openly. Some talked positively and some in a negative manner.
Kangana Ranaut came into the industry in 2006 with the movie Gangster. She was the one to raise this topic negatively as she labelled filmmaker Karan Johar as the flag bearer of nepotism in the show Koffee with Karan. Due to this, she gained prominence. She also called Tapsee Panu and Swara Bhaser outsider. After Sushant Singh Rajput death many actors were trolled and questioned on nepotism . Because of this, many celebrities also lost fan following.
We often say that some star kids are excellent actors and done their work very well. But we said some not all because some star kids don’t take their work seriously and due to the lack of seriousness films get flopped. Nothing is wrong with exercising power based on one’s family background/star kids, but at least chance should be given to the newcomers or outsiders and even to those who don’t have any connections or godfather in Bollywood. So, they can make their names and show their talent to the public.

Real Happiness

Today in this consumerist world, the actual meaning and definition of happiness got changed. Earlier the happiness lies within the relations between the people. But growing industrialization and materialistic nature. Change the meaning of happiness for common people. today’s happiness is not the smile of the people. But the luxury became the source of joy and happiness. Social media and the internet managed to make human beings individualistic. Relation and ties among the masses are just a matter of messages. The real happiness now lies in materials and luxuries. Humans want more and more. The never-ending demand and grief of the human have wiped the concept of the real happiness. It changed its meaning. It alters its values. The early tradition, rituals, and get together don’t matter anymore. Today rituals are just a matter of fun. People don’t believe in meeting with each other. Humans today happy in the isolation. With all the materialistic objects and comfort. But if material and luxury are not happiness. Then what is happiness? It is something that we get after seeing someone happy. It is something we get after helping someone else. By looking after anyone else than yourself. It means keeping aside the greed and doing generous work. It means sidelining your sorrow, ego for someone else happiness. The sad fact is that today humans do not look after happiness. Now the happiness doesn’t matter to humans. Human is lost somewhere in the consumerist world. And so human happiness also lost.
The need of the time is to look for the real happiness. To realize that real happiness comes when you do something for someone else. Materialistic things can give you comfort and luxurious life. But it can’t give you that warmth that happiness that feeling that a real human being can give you. Human being need to understand his/her role as a human And need to look after other people to there dearest one. So that along with happiness ,humanity can be saved.

Designing the Buyer Centric Funnel

In these industrial times, all the companies want to bait their customers, in fact for a much longer time than just one visit or purchase. This leads to continuous, relentless competition in the markets for the purpose of bagging more and more loyal customers. This is where the use of a Sales Funnel enters the talk. But is it possible to keep your customers devoted to your product without a well-designed, blockage-free funnel? The answer is ‘no’.  A sales funnel signifies the path which is taken by a customer from being just an explorer of your product to being a loyal customer for a long time. Through this article, we will go into depths of a customer’s psychology and get some insights on how to design a “buyer centric-funnel”.

Understanding the Funnel

The requirement of an effective method for better sales of a company’s product cannot be dismissed, keeping in view of the increase in a feud for loyal customers in the market. Also, with the coming up of e-commerce sites, grabbing a customer’s attention will be the predominant field to work upon, for the sellers. 

  1. Awareness- This is the key point that should be kept in mind while designing the funnel. Awareness does most of the work when it comes to putting the customer in a phase of scrutiny. To start with, we need to put forward a problem in front of the customer and provide a promising solution for the latter to build up the curiosity. At this stage, we wouldn’t mention our product to the customer.
  2. Consideration- Here, we need our customer to get so intimate with the product that he/she starts knowing about it like the back of his/her hand. We need to give out demos, free trials, triggers and customer stories to the customer to build up their trust in our firm because, to sell to a customer, you have to barge into the thought process of a customer.
  3. Purchase- Now you have to sell the product to your buyer and assure your product stands out from the products of all your competitors.
  1. Get into your buyer’s head- That’s where the whole concept of ‘Understanding the buyer’s psychology’ comes in. We need to ask ourselves questions like “What inspires them to buy our product?”, “How can our product be a solution to their problems?”, “How can we redesign our product to fit their needs?” and work on the answers to these questions.
  2. Slogans- Through close study, we come to a conclusion that firms with good slogans are doing better off in the market. The slogans and advertisements of these firms draw customers by getting stuck inside their brains.
  3.  Quality Maintenance- The quality of your product and extended benefits to loyal customers also gives your firm a new standing among the competitors. We also need to carefully appraise the field where our product fails to deliver and redesign it with wit.

Flipping the Sales Funnel refers to the process of retaining the loyal customers of the firm to gain new customers. Some firms in the market tend to forget its old customers in search of a bigger reach and new customers which lead to the degradation of the firm’s reputation in the market.

To gain ground, we need to build new customers on top of the old ones which can be done by referrals of the consumers to one another. Referral and reputation go and hand in hand. In fact, referrals are the leading intermediary stage for building a good reputation for the firm. According to a survey, 92% of people trust referrals from people they know.

We also need to adapt to the new rules of the market and focus more on redesigning products according to the wants of our targets for our technique to be successful. Rewarding the everlasting customers will be a plus point to this.

The design of a proper sales funnel is the most crucial part for the firm and should be done with patience and sheer determination through proper study and fact consideration, for the firm to leave its mark in this market race.

“The best sales questions have your expertise wrapped into them.”

-Jill Konrat

Biden Rules begins

President Joe Biden has baited office in a country looking prominently different than it did on his forefather’s inauguration Day.Covid19 has killed more than 4,00,000 Americans, with a big part of socio-economic toll impute to federal Mismanagement, The US has also renounced its role as leader of the free world, squabbled with democratic allies while keeping authority populist’s everywhere, snicker at its post-truth misadventures. This month’s attack on the capital represented the domestic broadcast has poisoned the polity. In the short, the new administration has its work cut out invent correctives at multiple levels. It is a mighty challenge. But democracy is hypothetical on elections making a difference.

The promise of a new dawn is both powerful and credible. The diversity, temperance, and experience of the incoming cabinet strongly suggest that they have a good measure of the problems at hand, and the ambition to attempt solutions one clear aspirational target is 100 million doses of covid19 vaccines n the first 100 days. Then, Janet L Yellen, who will be the new treasury secretary and America’s top economic diplomat, has verbalized as priorities both addressing the economic damage of the pandemic at home and repairing relationships with various allies abroad to take on china’s (illegal, unfair and abusive practices) collectively.
After the vain of institutions and Clutter or flailing seen in the Trump years, it will indeed take solid international cooperation to revitalize the global rules-based order. The incoming secretary of state Antony Blinking has shown a welcome so be saying,(We’ll engage the world, not as it was, but as it is)Pragmatically speaking, rebukes on human rights issues for India may be part and parcel of Washington’ liberal festival alongside the many Indian and American in the Biden Team.

Women empowerment

Amongst covid-19 pandemic, 2021 budget has potential to increase women labor force participation up to 2 percent this year.

Nirmala Sitaraman, Minister of finance, the government of

India shared that budget 2021 has the potential to increase the employment of

women. COVID-19 pandemic had disproportionately impacted women

forcing them to drop out of the workforce. The women labor force participation according to the center comes down from 25 percent to 21 percent, due to job loss by women. In urban India only 12 out of every 100 still employed are women, a shocking

statistic, down from the already low 18. No doubt the covid 19 pandemics have resulted in many challenges such as pay disparities and expensive child care is an economic downturn that hit women workers measurably harder than men. Whenever the economy shrinks people lose jobs, then look for another job but women aren’t sitting it out so much as being pushed out by disproportionate job loss, 

lack of child care, pay disparities, and lack of public policy to support working women. women with children are much more likely to report that working from home has hurt their productivity and affected their careers  .there are three drivers of increased women labor force participation 1.Jobs that exist in locations where the woman has family support.2) Contemporary and new skilling (like digital marketing, for instance) that allows for marketability3) A government mandate that enables small businesses to be rewarded for hiring more women. The allowance of women to work in all shifts is a move towards reducing the gender divide brought in by COVID-19. This will help industries such as IT and BPO in Special Economic Zone’s, manufacturing companies in sectors such as Textiles, Pharma- as well as large organizations with a national presence. The textile industry, one of India’s ancient industries that employ the largest numbers of women has received a big stimulus with the announcement of seven Textile Parks. The third aspect which would allow small businesses to be rewarded for hiring women has not seen any pull in any of the budgets presented in the few last years. Large organizations in metropolitan cities have already bought the business case for both genders that led to women’s employment being enhanced. It is the 2 and 3 level metropolitan cities and towns that need the influence of involvement. And this is where there is a large population of women – educated, career-seeking, and yet unable to earn

reasonable money due to the non-availability of jobs matching their aspirations. As per data, young women in the age group of 20-24 across urban locales, are more interested in being employed than similar-aged women in rural India. As such, this is a very important talent pool, waiting to be engaged. The BPO and micro-enterprises in these locations will require a stimulus to engage women more proactively. Had the budget addressed this, by providing a bit small, yet encouraging a sum of money to employers of women, India would have seen a jump in women’s job creation to almost double-digit increases, which will have a multiplier effect on the economy.

WhatsApp’s new privacy policy.

Identifiable living individual and includes names, email Ids, ID
card numbers, physical and IP addresses. Data is the large
collection of information that is stored in a computer or on a
network. Data is collected and handled by entities called data
fiduciaries. The processing of this data has become an
important source of profits for big corporations. Companies,
governments, and political parties find it valuable because
they can use it to find the most convincing ways to advertise
online. The physical attributes of data where data is stored,
where it is sent, where it is turned into something useful are
called data flows.

WhatsApp’s decision to delay the update of its privacy policy,
following a backlash from its users, is an implicit
acknowledgement of the increasing role played by
perceptions about privacy in the continued well-being of a
popular service. Problems for the Facebook-owned app
started earlier this January when it announced an update to
its terms of service and privacy policy, according to which users would no longer be able to opt out of sharing data with
Facebook.

February 8 was kept as the deadline for the new terms to be
accepted. This triggered a mass withdrawal from WhatsApp,
the likes of which it has never encountered, not even in the
aftermath of the Cambridge Analytical scandal, which did
bring a lot of bad press to its parent, or when the messaging
app’s co-founders called it quits a few years ago. The
WhatsApp policy update has clearly spooked many users,
who, concerned about their privacy getting compromised,
have shifted to alternative platforms such as Signal and
Telegram. WhatsApp has asked for data which contains your account
information such as Phone number, the name attached to
the account, the profile photo you currently have for
WhatsApp, the device you are using, the time when you have
been online, all your contacts, all group names of which you
are a part of, the device type, the IP address, device build
number, device manufacturer, details of the web/desktop
version and the platform which is used for WhatsApp Web,
your Status.

It also has the exact time when you set the
current profile photo and the current status message. The list
includes all contacts with whom you would have chatted on
WhatsApp, and only the mobile phone numbers are
mentioned. It also has your settings for the app, including the
privacy settings for Last Seen, Profile Photo, About Privacy

and Status Privacy. It also includes a list of the all numbers
you have blocked and whether you have Read Receipt on or
off. The issue has once again raised questions about what
constitutes legitimate uses of data and how businesses,
governments and political parties can and cannot use data .A
White Paper produced by a government-appointed
committee, headed by retired judge B.N. Srikrishna , which is
formulating a national data protection law for India and its people to safeguard there interest.

FACEBOOK As A Digital Marketing Tool

Digital Marketing involves showcasing labor and products utilizing advanced innovations and computerized mediums. In this specific circumstance, it is appropriate to take note that with the coming of Web 2.0 or online media, advertisers currently get the opportunity to use the chances offered by computerized showcasing utilizing web-based media like Facebook. This article investigates the benefits and disservices of utilizing Facebook for computerized advertising and talks about the different issues encompassing this idea. Prior to dispatching into the conversation, it is advantageous to take note that the unmatched admittance to an enormous customer base managed by Facebook settles on it the ideal vehicle of decision for advertisers particularly those occupied with buyer merchandise and FMCG or Fast Moving Consumer Goods. This is on the grounds that Facebook has a consolidated client base of in excess of a billion group and arrives at almost one of every four grown-ups in the United States alone. Aside from this, the utilization of Facebook in the developing business sectors is significantly more inescapable with gauges recommending that out of the 80% of the absolute Facebook clients who are from outside of the United States, almost 50% of them are dynamic clients causing the medium a stage for brands to be seen in the “loud social media world”.

advantage of using facebook

Proceeding with the focuses made above, it is without a doubt the case that Facebook offers entrance and reach to advertisers particularly those working on careful financial plans, as they don’t need to spend a lot of cash on costly showcasing efforts. Also, dissimilar to customary media where the adequacy and viability of an advertising effort can’t be estimated straightforwardly and all things being equal, readership or viewership measurements are utilized, Facebook promoting can be estimated for its adequacy as navigate and transformation of eyeballs into buys is promptly accessible. Further, Facebook offers the exceptional possibility for advertisers to focus on a worldwide crowd and simultaneously, think about nearby factors. As such, this means advertisers can make crusades, which have a worldwide subject, and simultaneously can contact their neighborhood crowd also. The conflation of contacting a more extensive crowd without settling on the neighborhood clients implies that Facebook turns into the informal communication site of decision when contrasted with Twitter and Instagram that are more engaged in their compass. Further, the “death of distance” and the evacuation of the topographical imperatives imply that spatial and locational obstructions are nonexistent with Facebook Digital Marketing. As of now, organizations like Coca-Cola and Starbucks have utilized the force of Facebook to incorporate it with their advertising techniques for viable client outreach.

downsides of using facebook

Obviously, there are disadvantages to utilizing Facebook as a marketing tool and these incorporate the rate with which negative exposure can go all throughout the planet in a jiffy. For example, a desirous contender or a disappointed worker may post negative remarks or data about the brand or the item, and considering the manners by which such remarks can go “viral” very quickly and even minutes, the case advertisers and organizations must be consistently watching out for what is being said and remarked upon on their items. The highlight is noted here is that when, the advertiser, the organization delegate concocts a reply or the refuting of the negative remark or exposure, the harm would have been finished. Aside from this, utilizing Facebook as the computerized promoting medium implies that moment satisfaction is the standard as opposed to any supported commitment with the brand. This outcome in clients (who are generally of Generation Y) sizing up the brand in a shallow and shallow way which implies that little consideration is paid to more profound idea and nuanced advertising similar to the case with customary media.

other issues to be considered

We enjoy thinking about the benefits and burdens of utilizing Facebook for Digital Marketing. Aside from these, different issues include Facebook. For example, promoting on Facebook is simple and economical when contrasted with customary media as one should simply incorporate Facebook into the organization’s internet advertising procedure and make a fan page or a devoted page as well as accommodating designated messages pointed the engaged shopper portion. Further, promoting on Facebook can bring extra advantages as can be found in the organization’s new moves to be more forceful to the extent online business and m-Commerce are concerned. This has for quite some time been a staying point among Facebook and its corporate customers, as the last needed the previous to incorporate these perspectives more into the general technique.

Prior to concluding this article, one should consider the way that news voyages quickly in the online world and ventures promptly in the web-based media world. Thusly, this can be a power for great and simultaneously, can yield capricious outcomes. In addition, incorporating Facebook into an organization’s general promoting methodology should be done solely after due ingenuity is done as the money-saving advantage investigation turns out distinctively for various organizations in the various areas. Taking everything into account, Facebook is a distinct advantage for advertisers and the arising patterns show that it would be utilized more by the advertisers as they look for all the more value for the money as far as the profits per dollar spent on showcasing and promoting.

Media mere puppet for politicians and giant corporations.

Media, the fourth pillar of democracy act like a puppet in front of politicians lately. With many toolkits, cases highlight. Excessive paid news reporting during Election. Exhibits how media is governed by political parties. Today massive advertisement by the political parties shows the nexus between media and political parties. Showcase their close economic connections. Media also alleged for running agenda and propaganda for their allied politician during elections. Which hampered the credibility of the media. Many journalists appear to favor their alleged political parties openly in their text, report, and debate. Even the questions asked in interviews are biased one sustaining only one side or party. Its been observed during elections, this funding increase manifold. To dominate media investment partnership, toolkit, gifts, privileges are some tactics that political parties used without coming into suspicion. Such malpractice is performed by political parties to bribe the Media. To use it as a weapon during election campaigns. witnessed in the way media seems divided in their message. They showcase only the positive side of their party, their positive work shaping the idea and ideology of the common people. Media runs agenda and propaganda to deviate audience from the basic problem of the society and shift towards the direction their funders want. media propagates only those messages there supportive parties want. Maximum paid news reports are linked with political parties. Many politician leaders names are highlighted and summoned by the election campaign. But lack of proof and unwillingness lead to no fruitful result. And no severe action was taken place. Now media listen and write only what there investor wants. The incomplete, partial and biased information shared by the news channel became a hindrance for the sovereignty of the country. Severe actions and identification of the political parties became the necessity of time. the large number of manipulation on the part of the media shows that it has lost the credibility and trust that people have in them prior. Passive audience are consuming the biased or manufactured message that can hamper the autonomy and sovereignty of the country. Nowadays, Beside politicians many private institutions and cooperate giants seem to invest their large chunks in the media .For example, Mukesh Ambani, his family and friends owned INX Media recently. That show media became a puppet now.

Instagram As A Digital Marketing Tool

Social media has changed the manner in which we speak with one another, incorporating how organizations speak with their intended interest group. The prominence of these stages has quickly made social media when all is said in done, a fundamental instrument for advertisers across ventures. In any case, one social media stage has totally changed the universe of computerized showcasing due to its impact on the two clients and brands: Instagram.

Over the most recent couple of years, Instagram has made new sub-classes, professions, and organizations and changed the manner in which individuals see organizations. Instagram is a solid power that advertisers can’t easily overlook any longer. Following are a portion of the numerous ways Instagram has affected the scene of showcasing and current client conduct.

Increasing visual marketing efforts

Because of the force of Instagram, organizations are progressively putting resources into visual advertising. All things considered, there are 500 million every day dynamic clients on Instagram. After a preliminary attempt, advertisers rapidly acknowledge how much likely lies in the stage and are resolved to execute it in their promoting techniques. On Instagram, a message’s visual effect is a lot more grounded than some other sense. Consequently, organizations are creating their own visuals to draw in their devotees, from photographs of their representatives to pictures of their items in various circumstances. Because of Instagram, organizations are getting more inventive with their way to deal with the visual promotion.

Creating more video content

As a feature of their expanding center around visual substance, advertisers are making more recordings. Instagram’s generally new video highlight is as yet developing in prominence with individual and business clients. Organizations are delivering spellbinding and shareable recordings they make for the most part in-house. This isn’t at all astonishing, as video and online media are two of the advertising apparatuses that bring the best outcomes. At the point when you join them, you have another approach to draw the consideration of your clients and prospects and construct dependable, significant associations with them.

Generating feedback is increasingly important

Feedback has consistently been significant for advertisers, yet with an online media stage like Instagram, criticism is essential. Your crowd’s response to your substance is apparent to everybody and, in this manner, can fundamentally affect your online standing. From the number of preferences, your Instagram profile needs to the number of individuals who like and remark on your photographs or recordings, everything matters to your crowd. That is the reason a few organizations are purchasing Instagram likes to expand their numbers and contact a more extensive crowd. The greater your crowd, the higher your odds of changing over more supporters into clients.

Increasing interaction with your target audience

Instagram urges organizations to connect all the more intimately with their intended interest group. On the off chance that you don’t become acquainted with your crowd and comprehend their requirements, wants, and torments, it will be more enthusiastically for you to understand what items they need. That is the reason communicating with clients and possibilities has consistently been significant for brands, however, Instagram makes it simpler and more effective. For instance, numerous organizations run photograph challenges that urge clients to share photographs of the items, arrange Q and As, etc. These strategies assist organizations in withdrawing from their intended interest group, increment brand mindfulness, and start new client ventures.

Changing content consumption

Not just have Instagram and other online media changed the kinds of substance clients and items devour, however they’ve additionally adjusted the manner in which they burn through the substance you make for them. Since web-based media stages make sharing substance simple, clients are overpowered with the huge volume of posts from individuals and organizations they know and don’t have the foggiest idea. To slice through the clamor, organizations are making scaled down (or “snackable”) substances to hang out in the feed. The present clients don’t need a hefty substance that requires an hour to devour; they need something fascinating that will engage them briefly. Giving that can have unlimited advantages for your organization.

Concluding by saying, Instagram will keep on forming marketing. All things considered, that is the place where pretty much every client and prospect is, and connecting with them at this stage is critical to accomplishing incredible computerized promoting results. Focus on how different brands in your industry are utilizing Instagram, and track down your own specific manner to associate with your crowd and urge them to buy your items or administrations.

The Modern Age Of Activism

With the advancement of technology and the passage of time, the field of “Social Media” and its influence has expanded and flourished. What began as a place for people to express themselves, share their experiences, and meet new people from all over the world has evolved into an increasingly important forum for addressing socially and politically relevant issues that affect the lives of people all over the world. The claws of social media are so powerful that it is now thought that, because of its inherent strength, it has helped bring the world closer to us, right at our fingertips. Contrary to common opinion, and in light of current events, we must increasingly doubt the influence of social media.

The growth of social media has been measured not only in terms of the number of users worldwide, but also in terms of the number of channels and features available. It has also become a forum through which millions of people can access and obtain information about social and political issues and movements as a result of its development. As a result, the form of contemporary political movements and demonstrations has been formed. The #BlackLivesMatter and #MeToo movements are archetypal examples of how modern-day protests are organized on social media, demonstrating the amount of political participation and interest that can be generated on the platform. Given that thousands of people post their social and political views every day, such a knowledge overload creates a great deal of uncertainty, which in turn influences the perceptions of millions of people who read these posts. Hence, a query arises, ‘Can you blindly accept any news that is shared on social media? ‘Because what we think of as facts or news could just be a piece of someone else’s opinion on a given topic.’

The terms “momentarily” and “fad” can be used interchangeably to describe modern-day social media movements. While it is simple to raise awareness about a significant social issue, both of these movements follow the ‘bell curve.’ When the ‘Black Lives Matter’ (BLM) campaign erupted on social media, for example, it caused an instant uproar and drew everyone’s attention. People were not only vocal about their views on racism, but they were also supportive of the campaign. But, after #BlackoutTuesday, what happened? People resumed posting memes and other standard material. Within a few days, the movement that had gotten so much coverage overnight had faded from users’ feeds. When Black Lives Matter became popular, people began using it as a motif for photoshoots, makeup inspiration, and creating ‘Tiktoks.’ The movement’s objective was totally changed, and it was relegated to being a “feature of the month.” When these factors are considered, the feasibility and viability of using social media to raise political and social problems is called into question. Although it empowers millions of citizens and highlights sensitive issues, we now see that it often disempowers people and reduces the sensitivity of the issues it represents.

When it comes to demographics, ‘Millennials’ and ‘Generation-Z’ are the most active users of social media. It has become a hotspot for them to express themselves without filters. The only issue with this culture’s promotion is that it has started to incite a lot of hatred among people. Previously, we had incidents where social media saved the lives of people who needed saving, and now we have incidents where it takes the lives of people due to the amount of hatred it can generate in a split second. While there is no mention of a second chance on social media, there are plenty of unsolicited opinions. Let’s take the case of someone who hasn’t been exposed to bigotry and has an uninformed view about it. On a social media website, the person posts something about his personal opinion. After receiving criticism from others, the same person chooses to reflect and reconsider his position. The individual recognizes their lack of sensitivity and re-posts. People on social media will call it hypocrisy outright, and there would be no space for a normalized response to a shift of perception that may occur as a result of new facts and realizations. This same scenario plays out on different social media sites on a daily basis, and it can have a significant impact on an individual’s mental health.

While social media has many advantages, such as bringing the world closer together in multiple ways, we cannot overlook the differences it has generated among communities and people. The term “socializing” has taken on a new meaning in today’s world, and the days of people meeting up and interacting are long gone. Social media has rapidly transformed activism into ‘slacktivism,’ and this fact makes us doubt its viability as a forum for discussing social or political movements, because, while we may think we are making a difference, we are ultimately supporting the ‘clickbait’ mentality, in which anything is viewed as a passing fad.

5 PART-TIME JOBS FOR COLLEGE STUDENTS

Education is very important but experience holds equal importance in life. It is not important that you complete your studies and then gain work experience. You can study and earn not only experience but also money. In your free time, there are many jobs that college students can do. Some can be done from home whereas you might need to step out for some.

It has three benefits:

  • You gain work experience,
  • You earn and therefore learn what financial independence is.
  • You learn how the real world works and how you can survive it.

Here’s a list of 5 simple jobs that college students can do. These are easy to do and do not require many skills or any prior experience.

  1. Baby-sitting: 

Babysitting is the most flexible job for students because you can work when you have free time. It’s even better if you love kids. The tasks you need to do in this job may include.

  • Homework help for school going kids
  • Basic household work
  • Meal preparation
  • Attending to the child’s health
  • School pick up and drop

It is one of the easiest jobs. There’s no set income for this job and depends on the parents of the kid and you.

  1. Call centre representatives:

Call centres require a large workforce. There are a variety of people working at call centres. Students also happen to be in large numbers. You need to have good command over language and must be well-spoken. The salary may vary company to company and time dedicated towards the job. The work of a call centre representative includes:

  • Managing calls
  • Reading pre-determined script
  • Selling products or asking for donations
  • Input customer data
  • Researching customer data
  1. Pet-sitter:

This is probably the most fun job on the list especially for people who love pets. You can search for this job yourselves or use apps like Rover. They connect you to the pet owner who needs a sitter. The income through this job also depends on the employer. 

You might need to perform the following tasks:

  • Dog walking
  • Cleaning the pet
  • Taking care of medications
  • Vet visits 
  • Pet transport
  1. Online tutor:

If you are academically strong and can teach other students. Online tutoring is the best job. You can hold classes yourselves or can join an institute as a teacher. This job will pay you good money. 

As an educator, you will have to do the following things:

  • Prepare study material
  • Clear doubts of the students 
  • Check academic progress 
  • Dedicate at least an hour to teach
  1. Social media manager:

This is one of the most rapidly growing jobs in today’s time. Social media has become a part of our lives. Businesses use it to promote their business. For this, they hire social media managers. This job is also well-paying and you can work according to your schedule. But make sure to meet the deadlines. 

Your job as a social media manager will include:

  • Promoting business through social media 
  • Handling social media accounts
  • Posting regularly 
  • Increasing engagement 
  • Holding online events

There are jobs as well which you can do as a college student. Some of them are:

  • Sales associates 
  • Content writers 
  • Translator
  • Web designer 

All these jobs mostly require very basic skills. But if you specialize in something then it’s even better. Like not everyone can do web designing. Only people you have learned it can do it. 

You can search for these jobs locally where you live or can surf the internet. There are many apps as well that connect students to employers who are looking to hire people. 

In the end, all you need is the determination to do something and keep learning. 

WHAT IS SOCIAL MEDIA MARKETING?

 

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Earlier, e-marketing and digital marketing were in vogue . But today, the term Social Media Marketing is gaining recognition. It connects you with your audience and helps in building your brand, increases sales and drives website traffic. It allows brands to establish their social media “tone” and “culture” and manage marketing campaign. 

The major social media platforms used are: Facebook, Twitter, Pintrest, Instagram, Snapchat and YouTube.

Through Social Media Marketing, companies keep in touch with individual followers. This helps instil loyalty into followers and potential customers. The use of new semantic analysis technology helps marketers detect buying signals. This includes content shared by people and questions posted.  

Below is a step by step guide you can use to enhance you social media presence:

  1. SETTING GOALS:

You should know what you want out of social media. Some may use social media for brand awareness whereas some may use it to drive website traffic. You should set realistic social media goals. To begin with, you should set small and achievable goals for yourself. This will scale your social media efforts and will be reasonable and affordable. 

You should pick out the social media platforms where your target audience is more. After creating a good social media presence on some platforms, you can expand it on other platforms as well. 

Your current social media marketing plan doesn’t have to be your plan forever. You can bring changes to it according to how your posts perform.

  1. PLANNING AND PUBLISHING:

Close to three billion people use the internet daily. In the initial stages, your main aim is being consistent on social media. All you’ve got to do is post pictures, videos or a blog post daily. This will bring you brand in the eyes of future customers. You need to plan your content beforehand and publish it at the right time. Also, being aware of your target audience is a must. Also, where does your target audience resides. A variety of social media scheduling tools allow you to publish your content on your preferred time.This saves your time and allows you to reach your audience when they engage with your content.

  1. ENGAGEMENT:

Engagement means that customers and stakeholders are active participants rather than passive. Engagement on social media can be divided into two parts: proactive and reactive conversations. Proactive means regularly posting content like photos and videos. Reactive conversations involve commenting and engaging. People might talk about your brand without your knowledge. So you will want to track conversations about your brand. But it is impossible to check all the notifications. Instead you can use a social media listening and engagement tool. It allows you to see all the mentions and messages throughout different platforms. It also enables you to see the posts that didn’t tag your business’s social media profile.

  1. ANALYTICS:

You will want to know how well your posts are doing in promoting and reaching out to people. You need to analyse the performance of your one post over the other. This will help you to fine tune your content for more engagement. Tracking the metrics of your content in real time will enable you to make small changes. It will save you from sweeping your entire strategy for a new one. You can be reactive in the short term to get the most out of your running campaign. Later,  proactively use these takeaways to inform your next major strategy. 

  1. ADVERTISING:

Promotion through social media ads is one way to promote your brand. It helps you reach greater audiences, even the people who don’t follow you. You can create ads according to your target audience. You can also specify the demographics, interests, etc. Social media advertising tools enable you to make bulk changes, automate processes and optimise ads.

Social media platforms are evolving everyday. You see some update almost everyday on the platforms you use. This means that social media marketing is also evolving everyday. Going with the current trends is one way of improving your content. People like to follow brands which post content with reference to the current trends. Because most of the users of social media consists of GenZs and millennials, it’s best to target them as your audience.

WordPress developer said Apple wouldn’t allow updates to the free app until it added in-app purchases — letting Apple collect a 30% cut

  • WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made, The Verge reported Friday.
  • WordPress’ founding developer said in a tweet Friday that Apple cut off developers from making updates to the app unless they started letting users buy domain names within the app — a service the app doesn’t currently include.
  • The Verge reported that WordPress agreed, meaning Apple effectively pressured a free app into monetizing itself, allowing it to take a 30% commission on future purchases.
  • Apple’s App Store policies, particularly its requirement that app developers use Apple’s payment systems and give the company a 30% cut, has frustrated developers for years — and recently, lawmakers who say it’s monopolistic behavior.
a close up of a wire fence: WordPress developer said Apple wouldn't allow updates to the free app until it added in-app purchases — letting Apple collect a 30% cut

Apple’s battle with app developers heated up again Friday after WordPress founding developer Matt Mullenweg claimed that the company locked developers out from making updates until it added in-app purchases to the free iOS app, The Verge reported.

“Heads up on why @WordPress iOS updates have been absent… we were locked by App Store. To be able to ship updates and bug fixes again we had to commit to support in-app purchases for .com plans,” Mullenweg tweeted Friday.

“I know why this is problematic, open to suggestions,” he added.

Mullenweg’s tweet referenced Apple’s policy requiring app developers to utilize the company’s own payment systems for any purchases made on iOS apps, of which Apple then takes a 30% commission.

The policy has drawn the ire of developers for years, but the crackdown on the WordPress app is even more controversial because the app doesn’t currently offer any purchases at all, and there’s not a good reason why it would.

WordPress, the hugely popular website builder that powers around a third of the internet, is open-source, meaning people don’t pay to create websites using it. WordPress.com, on the other hand, is a commercial entity that helps users create sites built on that open-source software, and it makes money by selling domain names and other paid website hosting and management services.

WordPress.com also develops the “WordPress” iOS app (that Apple took action against on Friday), which lets users create and manage WordPress-based sites for free — whether or not they pay WordPress.com for a premium domain name.

But because the app is developed by the commercial entity, Apple decided that WordPress.com needed to offer an option to purchase those premium domain names through the app — a 30% cut of those purchases would then go to Apple.

An Apple spokesperson told Business Insider that, per App Store policies, apps — including WordPress — operating across multiple platforms can let users access a service on their iOS app that they paid for on a different platform (such as a website), but the developers then have to offer the ability to purchase that service in the app, too.

That reasoning has angered the open-source community because the app itself is associated by users with the open-source WordPress project — not the paid services offered by WordPress.com — so they see it as unfair to force the developers to monetize a free app that isn’t designed to make money in the first place.

As Stratechery’s Ben Thompson put it in a tweet: “I am admittedly puzzled as to why Apple is denying me updates to the open source app for my open source web site because one user of that app happens to sell domains.”

Mullenweg told The Verge that WordPress has already agreed to comply with Apple’s demands and within 30 days will add in-app purchase options for the paid services offered by WordPress.com. Apple’s spokesperson told Business Insider the company approved WordPress’ latest update while they work on bringing the app into compliance.

Apple’s actions against WordPress come barely a week after Epic Games, the maker of the popular video game “Fortnite,” launched lawsuits against Apple and Google over the same in-app purchase policy (Google also collects 30% on purchases). The lawsuits have rallied several major app developers behind Epic, including Facebook, Spotify, and Match Group (which owns dating apps such as Tinder, Hinge, Match, and OkCupid).

The legal challenges thrust both Apple and Google back into the antitrust spotlight just weeks after their CEOs were grilled during a congressional hearing by lawmakers who argued the companies were unfairly using their size and market power to stifle competition and asked Apple CEO Tim Cook specific questions about how Apple treats developers.

Apple took just 2 years to add a trillion dollar to its market cap, but the next one won’t come easy

Apple Inc. has done it again. On Wednesday, just two years after becoming the first U.S. company to boast a trillion-dollar market valuation, it became the first to top $2 trillion. Getting to the next trillion may not be such a breeze. With its shares up roughly 60% this year, Apple is among the Big Tech winners that have benefited from a “safety premium.” Investors have piled in to the iPhone maker’s shares as well as those of other technology darlings – including Amazon.com Inc., Facebook Inc. and Google parent Alphabet Inc. –  betting their business models, robust balance sheets and large cash balances would make them more resilient amid the economic fallout from the global Covid-19 pandemic.

Indeed, Apple did post impressive June quarter financial results last month on the back of strong sales, a perfectly timed lower-cost iPhone launch and a boost from government stimulus. But it faces a more uncertain road ahead. First, Apple’s valuation now embeds elevated future expectations. To illustrate, Wall Street’s current consensus for Apple’s fiscal 2020 sales ending this September is just 3% higher than its revenue two years ago. And yet, the stock price has more than doubled in that time frame, resulting in a heady valuation of about 33 times the next four quarters’ earnings.

Apple’s lofty valuation leaves little room for disappointment, but the success of its upcoming slate of products isn’t a sure thing. In contrast to the cheaper iPhone SE model that boosted its June quarter, the company is going to have to convince consumers to buy higher-priced $1,000 iPhones when it launches new 5G-enabled models this fall. And these more expensive phones may be a tough proposition with tens of millions of Americans facing job insecurity. Further, I’m still skeptical there will be new apps anytime soon that will need the faster fifth-generation wireless speeds, making phone upgrades less compelling. Finally, according to a Bloomberg News report last week, it doesn’t look like there will be much innovation coming from Apple on the services front either – just a new virtual fitness-class subscription and some modest subscription bundles.

On top of all this, Apple is facing increased regulatory scrutiny over its dominant position in the smartphone market. In June, the European Union announced it had opened two formal antitrust investigations into Apple, with one of the probes specifically looking into the requirement guidelines of its in-app purchase system. Last month, CEO Tim Cook also had to defend the company’s App Store policies and high fee structure before a landmark House antitrust hearing as well. Obviously, if either of these global regulators clamp down on Apple’s business practices, it could negatively impact its profitability. 

There is no doubt Apple’s stunning ascent to $2 trillion is impressive. The climb to $3 trillion may be even more so, because it will be that much harder.

How to Handle URL parameters for SEO?

URL parameters can be problematic for SEO as combinations of parameters can create
thousands of URL variations out of one piece of content. However, URL parameters play a crucial role in the website’s user experience. Therefore, it is important to know how to use them in an SEO-friendly manner. First, let’s know what parameters are.
Parameters follow the question mark in the part of a URL. It also has other names: query strings, URL parameters, and URL variables. It includes a key and a value pair, separated by an equal sign. Multiple URL parameters can be added to a single webpage using the ampersand.

SEO problems caused by URL parameters
URL parameters cause several issues, including:
 Waste crawl budget
 Create duplicate content
 Make URLs less clickable
 Split page ranking signals

Assess the level of the URL Parameter Problem
It’s necessary to find out which parameters are used on your website. Few steps will help in understanding which parameters need handling, what is the scope of the problem, how search engines crawl, and to know the value it brings to users.
 Run a crawler to find any instance of a question mark in the URL.
 Take the help of Google Search Console URL Parameters Tool to find if Google has auto-added any query strings.
 Review the logged files and see if Google bot is crawling parameter-based URLs.
 Search using the site: URL: advanced operations to find how Google is indexing the parameters.
 Check Google Analytics All Pages report to search for question marks and how they are used by users. Also, ensure that URL query parameters are not excluded in the view setting.

All this information can help one decide how to handle the website’s parameters in a better way and address any SEO related problems.

Solutions
Few solutions to handle URL parameters for SEO:

 Rel=” canonical” link attribute can be used to find out if a page has the same content on another page, encourage search engines to merge ranking signals to the URL specified as authorized. Although this technique is not the best option when the parameter page content is not similar, it does have some benefits. That includes the ability to safeguard against the duplicate content and the consolidation of ranking signals to the canonical URL.

 Meta robots Noindex tag
This allows us to set a no index directive for any parameter page that adds little or no SEO value. Meta robots Noindex tag lets you stop search engines from indexing the page. It also has other advantages like the ability to safeguard against duplicate content, easy technical implementation, and removal of existing parameter-based URLs from the index.

 Robots.txt disallow
Robots.txt file is a great solution to block crawler access to all parameter-based URLs. It has a very easy technical implementation. This avoids duplicate content issues, allows crawl budget to be used more efficiently, and is suitable for all parameter types.

So now that you have gone through the possible solutions use the one that works best for you. Unfortunately, you can’t use all of them at one time as these SEO solutions can conflict with each other and cause unnecessary complexity.

Marketing Keywords

Hey Readers! Hope you are doing well. Here are some terms related to the field of “Marketing” that are not much popular but everyone should be aware of them. Let’s try to know about them in a simplified manner.

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  • Bottom of the funnel

The funnel approach determines the customer journey with the company. It begins from awareness when customers start knowing about the product or service and then move to other stages and finally making a purchase. At the bottom stage, the leads are finally ready to try the product/service.

How the Marketing Funnel Works From Top to Bottom

  • Business-to-Business (B2B)

B2B is a transaction between businesses where both parties are involved in some agreement for benefiting each other and fuel the business growth of their company with the deal.

  • Business-to-Customer (B2C)

B2C, as the name suggest, involves transaction and communications that take place between a company and an individual (customer).

  • Churn Rate

Sometimes, individuals leave the usage of product or service in the middle and churn rate measures the number of such individuals who stop subscribing to a service or a product in a specific time duration.

  • Cold Calling

This term is quite common and used a lot when it comes to sales department. The main objective if any business is that their product or service should reach out to the masses and for that the concept of cold calling comes into picture. It means reaching out to potential customers who have never been contacted before and telling them about the product or service.

Cold Calling Techniques: Are you doing these 10 things to improve ...

  • Comparative Advertising

Some days before, I wrote a blog on “reverse comparative marketing”. Comparative Advertising is one of the advertising method where companies make direct comparison with their competitors.

  • Corporate Identity

Just like your identity is defined by various parameters, a company has its own logo, vision, mission, symbols etc. that form the “corporate identity”.

  • Dark

Well, now that “Dark” has taken the internet by storm and people are loving the series, “dark” in case of marketing refers to the person who is not more responding to notifications and has left probably due to his/her own reasons.

  • Demographics

This term is also used in various circumstances to get the basic information about the person such as their age, gender, occupation, income, family class etc. In the field of marketing, demographics help in segmenting people into various groups that can be used for strategizing and implementing innovative campaigns.

  • Discovery Call

This refers to the first call that the person makes to any prospect in order to get information about the person, “to discover about them”.

  • Engagement

After people have joined the service, it is very important to design campaigns to maintain their interest and keep them “engaged”. Social media is a boon and helps in customer engagement with various activities such as comments, asking questions, creating a poll, live streaming about something, resharing the content, viral marketing and real time advertisements etc.

What is digital engagement? | The Digital Engagement Guide

  • Forecasting

It refers to the process of predicting the future with past data and other analyses and help in getting more insights of marketing and sales trends.

 

I am now making a prediction that you will have gone through these keywords and must have learnt something new. Don’t go in the “dark” as there will be more articles coming with more such interesting keywords.

 

Till then, keep reading, liking and sharing.

 

 

 

 

 

 

 

 

Performance Marketing

Hello Readers! Let’s understand the concept of “Performance Marketing” in this article in a simplified manner.

Think about how you used to get marks in your school time. The better you write in your exam sheets, the better you scored. The grades are based on your “performance”. From junior school to college to the corporate, people have been judged and have reaped the benefit according to their efforts. In the era of digitization, the concept of  “performance based marketing” follows the same pattern.

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The world is interconnected and though red market exist for most of the businesses as well as industries, it has become crucial to keep aside the competitiveness and mutually benefit each other. For instance, a website is no more about just themselves but contains various videos, links, advertisements and images for other businesses as well. One way to increase the traffic is about creating back-links and posting the content of another page/site to own page.

What Is Performance Marketing and How Does It Work?

Now, here comes the concept of “Performance Marketing” which can be defined as the comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay marketing companies (a.k.a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click. (https://thepma.org/)

The business environment is a very dynamic one and to keep up with the pace, performance marketing helps retailers and affiliates to sustain and grow. It creates a win-win situation for both parties involved: retailers as well as affiliates. You might have come across a page with too many advertisements running along the page. And I am sure you know why it is important for websites to do so.

The performance in this case can be an array of executed desired results, such a completed lead, sale, booking or download. Some believe in “clicks” as the more number of prospects click on the advertisement, the more the affiliate are benefited. There are multiple strategies one follows while designing the affiliate program according to the  business.  In this data driven marketing world, performance marketing campaigns give one the ability to measure everything from brand reach to conversion rate down to a single ad.

Benefits of running this campaign:

  • Easy to track performance
  • ROI
  • Innovative
  • Increase brand visibility
  • Networking
  • Low Risk
  • Scalability

Limitation:

  • Some marketing tools need investments to run and analyse about any campaign
  • Goals setting must be very specific from the beginning
  • Catering to the masses

Performance marketing has evolved over time thanks to new technology and changing consumer behaviors. In today’s performance-driven world, digital marketing is all about “hitting the right people on the right device at the right time.” (utbrain) With performance marketing, only the successful transactions are considered and paid accordingly which reduces the chances of investing and paying for useless campaigns that have no or minimum ROI.

What Is Performance Marketing In The Singapore Context?

With a great vision, good team and marketing tools, a company can go ahead with launching various performance marketing campaigns and increase their web presence by collaborating with others in the market.