Top social media marketing blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

What Kind of Introvert Are You?

Are you an introvert? It depends on which book you read. Here’s a sampling of the various conceptualizations of introversion in pop culture [1]: Preference for quiet, minimally stimulating environments: Quiet by Susan Cain Preference for concentration and solitude: The Introvert’s Way by Sophia Dembling Rechargeable battery: The Introvert Advantage by Marti Olsen Laney Thoughtful-introspective

Are you an introvert? It depends on which book you read.

Here’s a sampling of the various conceptualizations of introversion in pop culture [1]:

Historically, there has been just as much confusion in the psychological literature. Carl Jung originally defined introversion as a focus on one’s “inwardly directed psychic energy”. However, in the 30s, the psychologist J.P. Guilford showed that various attempts to measure Jung’s conceptualization of introversion resulted in multiple, distinct factors. In other words, there didn’t appear to be a single dimension of personality that captured all of introversion.

In the 60s Patricia Carrigan echoed this point, arguing that introversion was not effectively captured by a single scale. She cautioned that if the phrase introversion is to continue to be used, “care must be taken to specify its conceptual and operational referent. What appear to be minor distinctions between the various conceptions may in fact be crucial ones.” In the 70s, the heated debate continued, with a much older Guilford arguing with H.J. Eysenck over whether introversion can possibly, or even should, be captured by a single scale.

All seemed to be settled in the 90s with the emergence of the “Big Five” framework of personality. The five main factors of personality– extraversion, neuroticism, agreeableness, conscientiousness, and intellect/imagination– were empirically derived based on what patterns of behavior tend to go together within individuals. Under this framework, introversion is merely defined as the opposite of extraversion.

In the Big Five framework, extraversion comprises two main aspectsenthusiasm (reflecting sociability, positive emotions, and warmth) and assertiveness (reflecting the tendency to take charge, become a leader, and captivate attention). The common factor seems to be high sensitivity to rewards in the environment— which due to the highly social nature of humans throughout the course of human evolution, most prominently consists of rewards associated with social attention.

Therefore, under the dominant personality framework in modern psychology, if you score low in enthusiasm and assertiveness, you’re an introvert

Here’s the problem: the Big Five framework forces a definition of introversion onto people, many of whom do not conceptualize introversion in the same way. For instance, one study did a comparison of common-sense/everyday notions of introversion and ‘scientific’ conceptions of introversion. They found that the most prototypical characteristic of introversion, as identified by the general public, was the following item:

Clearly, many people equate introversion with introspection. In the Big Five framework, however, this item is classified as part of the intellect/imagination domain of personality, not the introversion domain. So there’s a serious mismatch between folk definitions of introversion and scientific definitions. People who view themselves as introverted because they are highly introspective are being told by scientists: “You aren’t really introverted based on patterns of covariation among the general population.” To which everyday people rightfully respond: “WTF?” [3]

As noted personality psychologist Jonathan Cheek told me, “by invalidating the ordinary language meaning of introversion by defining it solely as the opposite of Big Five Extraversion, the Big Five researchers are guilty of Psychological Imperialism [4].” Influenced by the seminal work of Jung, Guilford, and Carrigan, Cheek and his colleagues have decided to take a different approach, by focusing on the phenomenon of introversion on its own, free from having to be force-fit into one scheme or another.

As Carl Jung said, each individual is ultimately a unique crystal, but type theories can be helpful for navigating social life. Embracing this Jungian philosophy, Cheek and his colleagues argue that when people use the term “introversion”, they should never just use it by itself. Instead, they argue that researchers should put a specific modifier in front of the term. What modifiers could be used?

In her masters thesis (written under the advisement of Cheek), Jennifer Odessa Grimes defined four meanings of introversion: social, thinking, anxious, and restrained (which happens to form the positive acronym STAR). It’s possible to score high or low on either of these flavors of introversion. For instance, you could be low in social introversion by preference but not be particularly anxious in the presence of people. Or you could suffer from crippling social anxiety, but still have the desire to be highly social. Or any other combination of these four meanings of introversion.

By this point you’re probably wondering what kind of introvert you are. Well, you’re in luck. There’s a new test for that.

The crisis in Madagascar: Humanitarian, food and climate change

The crisis that has now been unfolded in terms of rising food crisis has been a result of years of negligence and the apathy that the area has received.

The southern Madagascar has seen severe droughts from the past three years but recently it has changes into famine amidst the pandemic situation.

According to Africanews the civilian population of the area have been feeding themselves with cactus fruit , a staple fruit of the region, wild potato and now due to three years of no rain stopped bearing fruit and in this situation of crisis the people have started to fill their bellies with white clay and tamarind.

The locals say that they have restored to this measure because the acidity of the tamarind is balanced by the white clay and that it helps fill their bellies.

The report by the World Food  Programme suggests that not only the southern states have had to face this crisis but soon the other states will be facing the crisis. The  WFP has been tackling the situation but the situation is far from good and they say that it will be now impossible to sustain life their with the limited amount of resources.

Humanitarian issue

Madagascar has been facing this issue for quite some time now but the region has been met with apathy by the world at large. The major help has been coming from the NGOs where the rich countries have neglected the area and the crisis it is facing. The WFP reports that the district of Ampanihy, around 80% of the livestock has been lost and the people have very low per capita income and most are unemployed.

This leaves with people having no choice but resorting to measures such as looting, stealing the cattle and robbing on to each other: the situation is anarchic. People have been fighting for survival and the biggest stakeholders in the process the children have lost the most.

Food and Health

Surviving on white clay and tamarind and also on non-nutritious food for several weeks, or months at stretch have stunted the growth of the children in the area. The white clay when consumed at large has resulted in “swollen bellies” in the children and have resulted in numerous deaths.

The locals have been unable to provide their children with the bare minimum requirement of food leading them to witness the deaths in front of their eyes but sometimes when they return fetching food or water they find the dead bodies of their children: this has led them into trauma and has devasted them emotionally.

Climate Change

Climate change has been one of the main reasons behind the arid climate of the region and this type of droughts is not uncommon to the area but a stretch of three years of prolonged drought is really for the first time that the region has experienced. One of the reasons behind the aridity is the effect of El Nino winds.

Much of the island was once covered with evergreen and deciduous forest, but only the Eastern parts is scantly populated with forest cover.

The Guardian.com reports that the plateau suffers seriously from erosion. The forest has been cut in order to clear rice fields, to obtain fuel and building materials, and to export valuable timber such as ebony, rosewood, and sandalwood.

Sources : Africanews and Guardian.com