Top social media marketing blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

Introvert people

Putting together a large number of contemporary tests of personality, Grimes, Cheek, Julie Norem, and Courtney Brown created the STAR test to measure four kinds of introversion. To figure out your primary introverted type, take this online test:

To find out where you stand on each of the four meanings of introversion, answer the following questions by deciding to what extent each item is characteristic of your feelings and behavior. Fill in the blank next to each item by choosing a number from the following scale:

1 = very uncharacteristic or untrue, strongly disagree

2 = uncharacteristic

3 = neutral

4 = characteristic

5 = very characteristic or true, strongly agree

Social Introversion

____ 1. I like to share special occasions with just one person or a few close friends, rather than have big celebrations.

____ 2. I think it would be satisfying if I could have very close friendships with many people.

____ 3. I try to structure my day so that I always have some time to myself.

____ 4. I like to vacation in places where there are a lot of people around and a lot of activities going on.

____ 5. After spending a few hours surrounded by a lot of people, I am usually eager to get away by myself.

____ 6. I do not have a strong need to be around other people.

____ 7. Just being around others and finding out about them is one of the most interesting things I can think of doing.

____ 8. I usually prefer to do things alone.

____ 9. Other people tend to misunderstand me—forming a mistaken impression of what kind of person I am because I don’t say much about myself.

____ 10. I feel drained after social situations, even when I enjoyed myself.

Thinking Introversion

____ 1. I enjoy analyzing my own thoughts and ideas about myself.

____ 2. I have a rich, complex inner life.

____ 3. I frequently think about what kind of person I am.

____ 4. When I am reading an interesting story or novel or when I am watching a good movie, I imagine how I would feel if the events in the story were happening to me.

____ 5. I seldom think about myself.

____ 6. I generally pay attention to my inner feelings.

____ 7. I value my personal self-evaluation, that is, the private opinion I have of myself.

____ 8. I sometimes step back (in my mind) in order to examine myself from a distance.

____ 9. I daydream and fantasize, with some regularity, about things that might happen to me.

____ 10. I am inclined to be introspective, that is, to analyze myself.

Anxious Introversion

____ 1. When I enter a room I often become self-conscious and feel that the eyes of others are upon me.

____ 2. My thoughts are often focused on episodes of my life that I wish I’d stop thinking about.

____ 3. My nervous system sometimes feels so frazzled that I just have to get off by myself.

____ 4. I am confident about my social skills.

____ 5. Defeat or disappointment usually shame or anger me, but I try not to show it.

____ 6. It does not take me long to overcome my shyness in new situations.

____ 7. I feel relaxed even in unfamiliar social situations.

____ 8. Even when I am in a group of friends, I often feel very alone and uneasy.

____ 9. My secret thoughts, feelings, and actions would horrify some of my friends.

____ 10. I feel painfully self-conscious when I am around strangers.

Restrained Introversion

____ 1. I like to be off and running as soon as I wake up in the morning.

____ 2. I’ll try anything once.

____ 3. For relaxation I like to slow down and take things easy.

____ 4. I like to wear myself out with exertion.

____ 5. I often say the first thing that comes into my head.

____ 6. I generally seek new and exciting experiences and sensations.

____ 7. I like to keep busy all the time.

____ 8. I often act on the spur of the moment.

____ 9. I sometimes do “crazy” things just to be different.

____ 10. I often feel sluggish.

How’d you do?

To find out your score for each of the four kinds of introversion,RECODE the following Reverse-Worded items: (1=5) (2=4) (4=2) (5=1):

Social Introversion items: 2, 4, & 7

Thinking Introversion item: 5

Anxious Introversion items: 4, 6, & 7

Restrained Introversion items: 1, 2, 4, 5, 6, 7, 8, & 9

Next, add together all the numbers to come up with a total score.

Here’s a guide of how you scored compared to others in the general population:

  • Social Introversion — below 24 low, around 30 average, above 36 high​
  • Thinking Introversion — below 28 low, around 34 average, above 40 high
  • Anxious Introversion — below 23 low, around 30 average, above 37 high
  • Restrained Introversion — below 25 low, around 31 average, above 37 high

This alternative way of assessing introversion is not likely to be embraced by Big Five personality researchers [6]. But if it offers you a more satisfying, personally meaningful way to glean insight into your unique personality, feel free to throw the Big Five framework out the window.

© 2014 Scott Barry Kaufman, All Rights Reserved.

Acknowledgement: Thanks to Connor Child at Qzzr for his help with the online quiz, and Jennifer Odessa Grimes and Jonathan Cheek for their help with this post.

[1] This list is adapted from Jonathan Cheek’s book review, which can be found here.

[2] As another example, take people who conceptualize themselves as highly introverted because they are very introspective and value their rich inner mental lives, but who score high in enthusiasm and assertiveness on the Big Five test. These folks are being told by modern personality psychologists: “You are really an extrovert who is also high in intellect/imagination.” For those who have spent their entire lives equating their love of thinking and fantasy with their “introversion”, they respond: “huh?” In the Big Five, imagination, fantasy, and introspection are positively associated with Extraversion. But if we do away with the label of introversion in the Big Five, then that allows a person to be introverted in the thinking/introspective sense but also be an extravert in the Big Five sense (high in enthusiasm and assertiveness).

[3] Popular writers on introversion are also not pleased with this psychological imperialism. For instance, in Sophia Sembling’s book The Introvert’s Way, she has a chapter titled “Introverts are Not Failed Extroverts”.

[4] Keep in mind, the Big Five is a descriptive model; it merely describes patterns of covariation between people. The labels used to describe the five personality dimensions are subjective. A lot of the arguments over what counts as introversion come down to a naming game. In my view, it’s really unfortunate that Big Five researchers started to use the label “introversion” to mark the lower end of extraversion. It wasn’t always this way. In fact, the original name for “extraversion” in the Big Five was “Surgency“. If it were up to me, it would have stayed that way, leaving the label “introversion” free to continue roaming the personality landscape. As Jonathan Cheek told me, “if the Big Five folks would just go back to that phrase [“Surgency”], they would not be crossing swords with folk psychology/ordinary language introverts. Perhaps introversion should *not* be used as a label in the Big Five system.” I agree.

[5] Here is the link to the research report about the new STAR scale. You might be wondering: “What about the Myers-Briggs Type Indicator (MBTI) test? Isn’t that good enough to measure introversion?” Well, no it isn’t. As it turns out, the MBTI extraversion-introversion scale only includes items relating to being talkative, gregarious, and sociable (vs. quiet and reserved). Since there’s not a single item on the MBTI extraversion-introversion dimension that mentions being introspective or reflective, even the MBTI doesn’t measure Jung’s original conceptualization of the term!

[6] Big Five researchers could make the case that each of these four meanings of introversion can easily be mapped onto the Big Five framework. For instance, they could argue that:

-Social introversion is really just “low enthusiasm” (part of the extraversion domain)

-Thinking introversion is not part of the extraversion-introversion domain at all, but really is “high intellect/imagination”

-Anxious introversion is really just a blend of “high neuroticism” and “low assertiveness” (part of the extraversion domain)

-Restrained introversion” is a blend of a number of lower-order extraversion-related traits, including “low sensation seeking”, “low excitement seeking”, and “low activity”.

How important personal hygiene is to fight against Covid-19?

We know the virus is transmitted through direct contact with respiratory droplets of an infected person through coughing and sneezing, and touching surfaces contaminated with the virus. The virus may survive on surfaces for a few hours up to several days.

Taking necessary precautionary measures will help us to fight the deadly virus. Precautionary measures such as use of masks, maintaining social distance norms and sanitizing hands and  should be strictly followed.

Covid-19 case numbers and deaths were exponentially rising in India. We all have seen how effectively our corona warriors have fought the battle. The second wave was too powerful and the number of cases in a single day stretched our health community badly. Though, the cases are now in control but we are not in that environment where we can live like the normal days. This is the time when we all need to come together and have a spirit by doing our bit in fighting against the disease.

Have we ever questioned ourselves, why the second wave took this drastic shape? This happened because of not having the right attitude, taking the virus as a normal flu, not wearing the mask properly. When the cases came drastically down in January, people thought that the virus has gone and this resulted the spike in the cases. As a responsible citizen, we need to understand that our focus should be on maintaining personal hygiene not only for ourselves, but for others also. Wherever we go, we should sanitize the area properly, maintain social distance, and wash our hands properly to win the war against the deadly virus.

Keeping in mind the situation many brands stood up and launched products in hygiene and safety category at affordable prices.

The main purpose is to prevent UTI, which is becoming a common concern among women. The infection involves greater risk when one uses public washrooms that are often unclean and unhygienic. Apart from Toilet seats and toilet tops it is important to spray the disinfectant on flush, faucets, door knobs and other hard surfaces to avoid the chances of getting infected.

Increase in COVID- 19 cases saw a spike and this generated a surge in the requirement of masks, sanitisers and other COVID products as well.

The pandemic has caused tremendous disruption to the lives and work processes. Irrespective of how severely or mildly it affects a person, it is still capable of wreaking havoc with our physical and mental fitness and ability to perform various tasks. In such a scenario, using hygiene and sanitation products and adhering to cleanliness can keep us safe from illness.

People are requested to take utmost care of themselves by using mask, sanitisers and break the COVID- 19 chain which is a duty of every citizen and don’t take safety for granted. 

India’s internet consumption up during Covid-19 lockdown, shows data

Data from the department of telecommunications showed that between March 22 and March 28, Indians consumed an average of 307,963 TB or 307 petabytes (PB) of data.

This was a hike of 9% from the 282,282 TB or 282 PB of data used on March 21, the day when the “janata curfew” was announced, and a hike of 13% from March 19, when the consumption was 270 PB. (Bloomberg file photo. Representative image)

India’s internet consumption rose by 13% since the nationwide lockdown was put in place to check the spread of Covid-19, according to telecom ministry data that showed Indians consumed 308 petabytes (PB) or 308,000 terabytes (TB) of data daily on an average for the week beginning March 22.

According to the department of telecom, which collated reports from service providers, the daily average consumption in this period was 9% higher than 282PB data used on March 21 (the day the janta curfew was announced) and 13% more than March 19, when consumption was 270 PB.

The change reflected how people consumed more streaming content and logged on to work from home, which was also captured in how data demand from residences rose as compared to commercial areas.

The consumption, DoT figures show, peaked on two days — March 22 and March 27 — when 312 PB of data was used. On March 26, 311 PB of data was consumed. The lockdown, announced on March 24, began on March 25. On March 22, India was put under a voluntary, one-day curfew.

Since the first week, however, consumption has now stabilised around the 300PB mark.

The data in one PB is equivalent to 500 billion pages of standard printed text.

Andhra Pradesh and Bihar saw some of the most drastic increase – it rose by 12% in both states. In Maharashtra, where data consumption was highest among all states under the lockdown period, the increase was 7%.

The government said that that increase was within their capacity. “We have the capacity to handle a spike of 20% without any duress. We optimised the fibre optics network and have not yet reported a breakdown,” said a DoT official, asking not to be named.

The consumption, the official added, rose lower than it would have since many streaming services such as YouTube and Netflix decided to downgrade video quality.

Rajan Mathews of the Cellular Operators Association of India (COAI) said around the third week of March, operators recorded a 30% jump in traffic with most of it from people streaming videos. The COAI wrote to OTT sites to downsize their content.

The decision by media companies to disable high-quality video and optimise bandwidth usage helped networks meet the increased demand, Mathews said, adding that the operators also started using unused cell towers.

“With the consumption moving to residential places, the challenge was that these areas resist installation of cell towers. We worked with the government to ensure that of 800 unused cell towers in metro cities, 730 were made functional,” said Mathews.

A third factor that helped, according to Mathews, was operators being allowed to carry out maintenance work. “Complaints of cuts in fibre optic cables were about 100 a day on an average, this fell down to 6-7 a day,” he said.

India’s consumption rates have seen a steady increase over the last few years. Nokia’s annual Mobile Broadband India Traffic Index (MBiT) report says that there was a whopping 47% jump in the overall data traffic in India in 2019. This translates to 11 GB a month per user, and is driven by 4G consumption.

SpeedTest, a site that analyses internet access performance across the globe, in its latest report on tracking COVID-19’s impact on speeds around the world which was updated on April 15, showed a 6% decline in fixed line speeds and 18% in mobile speeds when compared to the week of March 2. As per the report, India’s current broadband speed is an average of 36.17 mbps and mobile download speed is 9.67 mbps.

While the report put India behind countries like China, Austria, Japan, Israel and UAE, in terms of mobile and fixed broadband performance, it was ahead of countries like Italy, France, Germany, and Canada.

Rajesh Chharia of the Internet Service Providers Association of India (ISPAI) said that while the strain has not increased, internet service providers (ISPs) should be allowed to share infrastructure. He said that it’s a long-term demand, which is awaiting the Centre’s nod.

“If the infrastructure of a provider is full, they may be allowed to overload it with the infrastructure of another to spread the network. This will ensure uninterrupted services,” said Chharia.