Category Archives: Interview

An interview is essentially a structured conversation where one participant asks questions, and the other provides answers. In common parlance, the word “interview” refers to a one-on-one conversation between an interviewer and an interviewee.

What are soft skills? Why are they important?

Soft skills are as important as hard skills. They can be developed over time and improved with practice. They determine how you fit into a professional environment and how you handle your professional life.  But the question is what are soft skills?

What are soft skills?

Soft skills are interpersonal skills and include communications skills, listening skill, time management and empathy. They are the intangible and non-technical skills. Other names that are used for soft skills are transferable skills and professional skills. They are less about your education and qualifications and more about your personality.
They are especially important for the recruitment process for graduates. A professional environment asks for more transferable skills and potential over professional experience. 

Why are soft skills important?

All the jobs require employees to interact with people and build relations. An employee or person may be technically well aware but may fail to build relations and interact. This where soft skills come in handy and this is why they are important. Employers don’t expect you to have all the knowledge and experience of the job you are initially applying for. They look for a person who can grow, learn and adapt. 

They are not only crucial while dealing with clients but they are also in how you interact within your own office with your colleagues. Soft skills help a person to co-exist in teams and organization as a whole. 

Types of soft skills

These are the soft skills that one must possess and continuously strive to improve. 

  1. Communication:

An able communicator must be able to adjust their tone and style according to their environment. Communication is the most basic and essential soft skill. Communication skills help in fostering relationships that are respectful and productive. Communication skills not only include verbal communication but written communication as well. 

  1. Leadership:

A good leader should have the ability to inspire others and lead them to success. To have leadership qualities you need not be appointed as a leader. You can show leadership qualities even when you are not managing things directly.  

  1. Responsibility:

Responsibility is a highly-valued soft skill. Being responsible means taking ownership of your own goals as well as the company as a whole. A responsible person shows the following qualities:

  • Trustworthiness
  • Discipline 
  • Motivation 
  • Consciousness
  • Accountability 
  1. Teamwork:

Teamwork is a quality that is formed with the help of a set of other soft skills. A person who believes in teamwork shows leadership, collaboration and good communication skills. A good team player respects other opinions and works towards a collective goal rather than personal goals. 

  1. Problem-solving:

Problem-solving is the technique of finding a solution quickly and effectively. Here also teamwork comes in play. Because not all problems can be solved alone. Therefore, working as a team and solving problems irrespective of difference of opinion and finding a common ground is very essential. An employee should grow and learn with every problem he solves and adapt accordingly.

These are 5 of the many soft skills that one must-have. Other soft skills are:

  • Decisiveness 
  • Ability to work under pressure 
  • Time management 
  • Flexibility 
  • Critical thinking
  • Work ethic 

You can improve your soft skills by reflecting on yourself and making adequate changes and observing others. You can also look for courses online which can help you improve your soft skills. And lastly, practice is the ultimate key to honing your soft skills.

How to Make a Presentable Resume

Job selection depends on many things like education, experience, body language and a good resume. Most people do not know how to make a strong resume. So here is an article explaining this.

A resume is a document created and used by a person to present their background, skills, and accomplishments. It is a documentary record of your contact details, educational qualifications, skills and employment history in a nutshell. As it establishes your details, it should be appealing and convincing. A good resume increases your chances to get employed in a company.  To build an attractive resume, you need to find out the best resume format. Resume format plays a vital role while creating a job-winning resume. You should be well-versed about the kind of resume format that suits your current situation. 

Importance of a resume

Employers use resumes to get a deeper understanding of candidate skills, strengths and experience. Your resume should reflect achievements, awards, education, experience and any other outstanding accomplishments that align with your career path and goals. Here are some reasons why you need a resume to get your next job. An effective resume:  

  • Outlines your relevant skills and experience. A well-structured resume clearly highlights your most attractive skills and experience to potential employers. 
  • Displays the benefits you offer employers. More importantly, it should tell employers what you bring to the company along with skills and experience.
  • Grabs the attention of employers. Usually the top quarter of the resume is considered the most attention-grabbing. Make sure to include important summarized information in this part.
  • Matches your skills to the position’s need. One way to do this is by making sure your resume contains the same keywords found in the job description.
  • Can lead to an interview with the employer You’ll likely need to conduct at least one interview to be offered a position, so having a resume is essential.

What does a Resume Contain?

  • Name with contact Information- Your postal address, email and mobile number.
  • Objective: It appears just below the contact information. It briefly describes the type of job you want and also skills that make you the best candidate for the job. The skill related keywords should be present in this section e.g. – Software languages known etc.
  • Education- All your educational qualifications, the most recent first.
  • Work Experience-the company, job title and responsibilities etc. with most current experience on top.
  • Achievements, Training & Certifications if any
  • Other Skills, Interests and Hobbies.

Tips for Writing a Resume:

  • First write down all the details that you want to include in your resume.
  • Select a format
  • Be simple, brief and straight
  • Do not lie about your qualifications and experience
  • Sometimes resumes are filtered by keywords, so see that the words associated with the job are included.
  • Don’t leave unexplained gaps in the timeline. (a year off etc. )
  • Do not copy someone else’s Resume
  • Ask your friend or a teacher to review the content. Revise and Edit.
  • Avoid fancy fonts and colours
  • Print it on one side of the sheet only. Limit it to one page if possible, else 4 pages should be the maximum.
  • Use A4 size paper to write the resume.

Interview Skills

We all are nervous while attending an interview, even with full preparations our hands start sweating. Here are some tips to ace an interview and get your dream job.


Whether you are applying for an entry-level position or a senior role, you will probably have an interview with a potential employer before receiving a job offer. Since a job interview gives you a chance to show your qualifications and make a good impression on the hiring team, you should know to perform at your best during this important meeting. It is not only your qualifications and experience which matters but also your positive attitude, your ability to work in teams and positive aspirations which matters in the selection process. 85% of the interviews are decided in the first two/three minutes. So be careful about your handshake, eye contact, body language, and right posture.There are 4P’s to have success in an interview – Prepare, Practice, Present, and Participate.
You should prepare for the interview by learning about the significance of body language. Also you should improve your public speaking and linguistic skills. Also, learn as much as you can about the company and the position.You should practice the frequently asked questions by the interviewer (I have listed those questions in the end of the article). You should also practice some puzzles because in many interviews one or more IQ based questions are asked. And finally participate in the interview; express your views confidently and don’t be afraid to share your opinions to them. On the day of the interview carefully consider what to wear and how to present yourself professionally. Here are some do’s and don’ts during an interview:

Dos


Organize all the required material neatly.
Have a good dress sense, groom well.
Reach the place of interview well in advance.
Be cheerful and expressive.
Have positive body posture.
Be honest, sincere and simple in your talk.
Be assertive and confident.
Be polite in answering.
Leave a good last impression by saying “thank you.”
Replace the chair and other things in the original place when you leave the room.

Don’ts


Don’t search for anything in an interview as it creates a bad impression.
Don’t fold arms or close palms.
Don’t drag the chair and make a noise.
Don’t be rigid. Don’t cross your legs.
Don’t tell lies.
Don’t be very submissive or aggressive.
Don’t argue, confront, challenge.
Don’t feel frustrated if you lose the interview.

Tips for great body language


Your body language expresses your confidence. Here are some tips for a great body language.

1. Smile
2. Don’t cross your arms
3. Make good eye contact
4. Keep your body pointed vertically towards your guest
5. Nod at key points
6. Stand up straight

Frequently asked questions:


1. Introduce yourself.
2. What are your strengths and weaknesses?
3. Can you tell something about our company?
4. Why should we hire you?
5. Are you willing to relocate/travel?
6. What was the toughest decision you ever had to make?
7. Would you lie for the company?
8. On a 10 point scale how do you rate yourself in communication skills?
9. How long would you like to work for us if we hire you?
10. How much salary do you expect from us?

HOW TO ACE YOUR INTERVIEW

Those who have given an interview in the past know how difficult it can be sometimes to ace an interview. Not everyone is born with confidence to impress someone with the first sentence they say. Some people like myself need a little help, research and motivation to prepare for the big moment. 

I will be sharing some of the tips that I came across on the internet, below. They might prove beneficial to you as well to pass your interview with flying colours. 

  1. Basic Research:

The first step is to run in-depth research about the organisation/ company you are applying to. You should be well aware of their background, values and culture. You should also know the latest news about the company. Checking the company’s social media accounts can also give you a lot of information. The interviewer might ask you questions like “when was the company formed?” or “how many divisions does the company have?”. You should be prepared with the answers to such questions. It will reflect your seriousness for the job.

  1. Review the job description:

Read the job description again and see if you are fit for the job or not. See if your experience, skills and accomplishments are enough for the job. You can also look into the hiring process of the company and prepare accordingly. Also, look into your qualifications and goals. You can tell the interviewer how your goals align with the company’s goals. 

  1. Practice answering questions:

Some of the questions are asked in almost all the interviews. Like “tell us about yourself” is the most common question. You should be well prepared for such questions. Don’t memorize the answers but do make bullet points. It will help you remember answers better and make it look natural. Your main focus should be on the company, the position, qualifications and goals. Stand in front of the mirror and practice these questions until your nervousness goes away.

  1. Crisp dressing: 

Believe it or not but dressing up nice gives you a different kind of confidence. You should always wear something formal or something that’s not inappropriate. It makes a good first impression on the interviewer as you walk in. Also, make sure your footwear is neat and clean. The best pick for an interview is usually pants and a formal shirt or a business suit. 

  1. Prepare questions to ask:

The best way to show your interest in the job is to ask the interviewer a few questions here and there. You can also reevaluate if the company’s goals, working environment and company culture are right for you. Prepare some questions that dig deeper into the company. This will show that you have done your homework.

  1. Keep the CV and other documents organised:

Keep your documents ready beforehand. This will not create chaos on the day of the interview. Also, keeping these things ready will reduce your burden a little and make you less nervous. A well-organised file speaks a lot about your work ethics to your interviewer. 

  1. Pay attention to your soft skills:

Your posture, handshake and attentiveness say a lot about your personality. Do not get aggressive during the interview and keep your volume low. Fiddling with your pen, tie or file can show the lack of confidence. Walk with confidence and try not to fiddle. Lastly, maintain eye-contact and a smile. It reflects a positive nature. 

Keeping in mind these few tips can make a huge difference during your interview. In the end, all that actually matters is your confidence. 

National Education Policy after 2020

The Union Cabinet on Wednesday approved the new National Education Policy (NEP) with an aim to introduce several changes in the Indian education system – from the school to college level. A single regulator for higher education institutions, multiple entries and exit options in degree courses, discontinuation of MPhil programs, low stakes board exams, common entrance exams for universities are among the highlights of the policy.  Speaking to reporters, Union minister Prakash Javadekar said the changes are important as the policy, which was framed in 1986 and revised in 1992, had not been revised since then.

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The NEP 2020 aims at making “India a global knowledge superpower”.The new academic session will begin in September-October – the delay is due to the unprecedented coronavirus disease (Covid-19) outbreak – and the government aims to introduce the policy before the new session kicks in. The committee — which suggested changes in the education system under the NEP — was headed by former ISRO chief K Kasturirangan. The NEP was drafted in 1986 and updated in 1992. The NEP was part of the election manifesto of the ruling Bhartiya Janta Party (BJP) ahead of the 2014 elections.

Either one of the mother tongue or the local/regional language will be the medium of instruction up to Class 5 in all schools, the government said Wednesday while launching the National Education Policy 2020. Among other changes in the revision of the NEP, last done over three decades ago, is the extension of the right to education to cover all children between three and 18 years of age. The policy also proposes vocational education, with internships, for students from Class 6, a change to the 10+2 schooling structure, and a four-year bachelor’s program. NEP 2020 will bring two crores, out-of-school children, back into the mainstream, the government has claimed. Prime Minister Narendra Modi tweeted saying he “wholeheartedly welcomed” the policy, which he called a “long due and much-awaited reform in the education sector”.

In a bid to ramp up digital learning, a National Educational Technology Forum (NETF) would be created. “E-courses will be developed in eight regional languages initially and virtual labs will be developed,” Amit Khare, Higher Education Secretary, said. Top 100 foreign colleges will be allowed to set-up campuses in India. According to the HRD Ministry document, listing salient features of policy, “such (foreign) universities will be given special dispensation regarding regulatory, governance, and content norms on par with other autonomous institutions of India.” Standalone Higher Education Institutes and professional education institutes will be evolved into multi-disciplinary education. “There are over 45,000 affiliated colleges in our country. Under Graded Autonomy, Academic, Administrative and Financial Autonomy will be given to colleges, on the basis of the status of their accreditation,” he further said.

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Here are the important points in the National Education Policy 2020:

  1. The mother tongue or local or regional language is to be the medium of instruction in all schools up to Class 5 (preferably till Class 8 and beyond), according to the policy. Under the NEP 2020, Sanskrit will be offered at all levels and foreign languages from the secondary school level.
  2. The 10+2 structure has been replaced with 5+3+3+4, consisting of 12 years of school and three of Anganwadi or pre-school. This will be split as follows: a foundational stage (ages three and eight), three years of pre-primary (ages eight to 11), a preparatory stage (ages 11 to 14), and a secondary stage (ages 14 to 18). According to the government, the revised structure will “bring hitherto uncovered age group of three to six years, recognized globally as a crucial stage for the development of mental faculties, under school curriculum”.
  3. Instead of exams being held every year, school students will sit only for three – at Classes 3, 5, and 8. Assessment in other years will shift to a “regular and formative” style that is more “competency-based, promotes learning and development, and tests higher-order skills, such as analysis, critical thinking and conceptual clarity”.
  4. Board exams will continue to be held for Classes 10 and 12 but even these will be re-designed with “holistic development” as the aim. Standards for this will be established by a new national assessment center – PARAKH (Performance Assessment, Review, and Analysis of Knowledge for Holistic Development).
  5. The policy, the government has said, aims at reducing the curriculum load of students and allowing them to become more “multi-disciplinary” and “multi-lingual”. There will be no rigid separation between arts and sciences, between curricular and extra-curricular activities and between vocational and academic stream, the government said.
  6. To that end, the policy also proposes that higher education institutions like the IITs (Indian Institute of Technology) move towards “holistic education” by 2040 with greater inclusion of arts and humanities subjects for students studying science subjects, and vice versa.
  7. The NEP 2020 proposes a four-year undergraduate program with multiple exit options to give students flexibility. A multi-disciplinary bachelor’s degree will be awarded after completing four years of study. Students exiting after two years will get a diploma and those leaving after 12 months will have studied a vocational/professional course. MPhil (Master of Philosophy) courses are to be discontinued.
  8. A Higher Education Council of India (HECI) will be set up to regulate higher education; the focus will be on institutions that have 3,000 or more students. Among the council’s goals is to increase the gross enrolment ratio from 26.3 percent (2018) to 50 percent by 2035. The HECI will not, however, have jurisdiction over legal and medical colleges.

The Cabinet also approved changing the name of the HRD ministry to the education ministry.

The power of “Now”

Life, a very adventurous journey has three divisions, present past and future. We all have only one life and we want to live it to the fullest and make the best out of it. In our life, we have to deal with the present, past, and future. Thus, we are often confused about which moment of life is more important and should be given maximum attention. Let us try to figure this out.

Looking into the past and future

We all tend to be far-sighted, thinking of future plans, future goals, etc. We work for our future, we save for our future, and we plan for our good future. We work hard to achieve our future goals. But, we are uncertain of our future. Yup, are you sure your future will come? No one knows. Thinking of the future and making plans according to is also important, but getting lost in these plans is not the correct way. Working in a way that misses out today and seems promising of a good future is where we are getting ditched because we will be investing in something that does not exist.

Past, on the other hand, is what we already created. It is impossible to change now what we have done 10 years ago. We can only learn from the past to improve our present and future. So, there is no point in living in the past. If we live in the past, we are stuck.

Live in present. But, why?

“If you want to conquer the anxiety of life, live in the moment, live in the breath.”

Think deeply and question again. Are there three divisions of time or is it only one? Are there past, present, and future or is it only present? Confused? It will be clear.

Our present makes our past and our future. How? What we have today will become our past tomorrow. So, by living in the present, we create our past. By making our present beautiful, we create memories and by doing mistakes now, we create lessons to learn. Basically, it is possible to add what we want to add in our past. It is possible to create our past by designing our present in the way we want. We can also make our future in a similar manner. Whatever we do today will be reflected in our future. Whatever we want in the future, wherever we dream to stand in the future, it begins from the present. We have to work today only to reach where we want to be in the future. Our performance today decides what we will get in the future. If we want to get the best out of our life, we need to live in the present and give the best today, there is no other option.

“The present moment is the only moment available to us, and it is the door to all moments.”

“Now” is the happiness

The best and most important moment is now. It is not possible to grab it or hold it. What is possible is to enjoy it, make it the best by giving it the best and staying in that moment. Neither our past is bad, nor our future may be. It’s just certain instances of past that are bad or according to us and an imagined situation of future that may be overwhelming or fearful. But, the most precious moment is now. We enjoy it to the fullest. If we merge with the present we are truly living or we are dead. Living the present is happiness, it is the true pleasure. Make your each second beautiful. Embrace it.

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Intellectual Property Rights

What are intellectual Properties?

These are the things that emerge out of human creativity. These are the creation of the mind. Inventions; literary and artistic works; and symbols, names, and images used in commerce fall under this. Intellectual property is divided into two categories: Industrial Property includes patents for inventions, trademarks, industrial designs, and geographical indications. Whereas, literary works (such as novels, poems, and plays), films, music, artistic works (e.g., drawings, paintings, photographs, and sculptures) and architectural design are covered by copyright.

The associated rights:

Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time.

Types:

  1. Patents – A patent is an exclusive right granted by law to applicants/assignees to make use of and exploit their inventions for a limited period of time. The patent holder has the legal right to exclude others from commercially exploiting his invention for the duration of this period. In return for exclusive rights, the applicant is obliged to disclose the invention to the public in a manner that enables others, skilled in the art, to replicate the invention. A Patent Owner has every right to commercialize his/her/its patent, including buying and selling the patent or granting a license to the invention to any third party under mutually agreed terms. Patents are valid for 20 years from the date of filing an application, subject to an annual renewal fee.unnamed
  2. Trademarks – Trademarks are another familiar type of intellectual property rights protection.  A trademark is a distinctive sign which allows consumers to easily identify the particular goods or services that a company provides. Some examples include McDonald’s golden arch, the Facebook logo, and so on. A trademark can come in the form of text, a phrase, symbol, sound, smell, and/or color scheme. Unlike patents, a trademark can protect a set or class of products or services, instead of just one product or process. Picture1
  3. Copyrights – Copyright is the set of exclusive rights granted to the author or creator of original work, including the right to copy, distribute, and adapt the work. Copyright lasts for a certain time period after which the work is said to enter the public domain. Copyright gives protection for the expression of an idea and not for the idea itself. Copyright ensures certain minimum safeguards of the rights of authors over their creations, thereby protecting and rewarding creativity. The copyright owner has the exclusive right to sell, publish, and/or reproduce any literary, musical, dramatic, artistic, or architectural work created by the author.download
  4. Trade secrets – Trade secrets are the secrets of a business. They are proprietary systems, formulas, strategies, or other information that is confidential and is not meant for unauthorized commercial use by others. This is a critical form of protection that can help businesses to gain a competitive advantage. Trade-Secrets

Why Are Intellectual Property Rights Important?

  1. Intellectual Property Creates and Supports High-Paying Jobs
  2. Strong and Enforced Intellectual Property Rights Protect Consumers and Families
  3. Intellectual Property Drives Economic Growth and Competitiveness
  4. Intellectual Property Rights Encourage Innovation and Reward Entrepreneurs
  5. Intellectual Property Helps Generate Breakthrough Solutions to Global Challenges

The practice of gratitude

“Acknowledging the good that you already have in your life is the foundation for all abundance.” – Ekhart Tolle

Gratitude, thankfulness, or gratefulness, is a feeling of appreciation felt by or similar positive response shown by the recipient of kindness, gifts, help, favors, or other types of generosity, towards the giver of such gifts. Gratitude turns what we already have into enough. It gives us a feeling of satisfaction and eternal peace. Gratitude is the best medicine, it heals one’s mind, body, and spirit, and it attracts more things to be grateful for.

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Why do we need to practice gratitude?

“The struggle ends where gratitude begins”.

We all are surrounded by beautiful nature, we have our favorite people around us and we have enough food, clothes, and facilities. But, it is quite common that we take these things for granted. When we take things for granted, we are not satisfied with what we have and we strive to get something else, if we get it, then again we want something else, and we are never satisfied. Consider the present situation where we all are sitting at our respective houses. Earlier we could freely roam around, walk-in streets and parks, visit beautiful places, enjoy the fresh air and beauty of nature. But, we used to take all these for granted. We were really not grateful for the places around us, the beauty around us. But, now we realize its importance. The reality is that we always have enough of the resources around us for our survival. But, sadness drives in when we don’t appreciate what we have and take that for granted. Each one of us is living a life that is actually a dream life for a second person. So, just embrace it.

Imagine your life without the people around you, who are always there with you and support you. If you remove them from your life and think deeply, you will realize that they have a big role to play in your life which you never really thought about. The people around you are precious, value them, and be grateful to them that they are with you. Imagine a day without food, clothes, shoes, or air. If you do this exercise, you realize that you have enough of these things. Your desire to eat in a restaurant and to wear stylish clothes was really not that important. You get your food every day, you have clothes and shoes to wear. So, be thankful for what you have. Each and everything we get in our life, each and everything happening to us is very valuable to build us, to build our personality. Everything happens for a good reason. Being thankful for everything we get and for every event we come across gives us a satisfactory feeling, it eliminates negativity and makes our life more pleasurable. Saying thank you to another person pleases them and us too.

What do we get out of it?

A grateful heart is a magnet for miracles. The day you start practicing gratitude, it never ends. The more you express your gratitude for what you have, the more things you will have to express gratitude for. It gives you immense peace, happiness, and satisfaction. It rewires our brain and reduces stress. It boosts our immunity, improves relationships, and makes each day more beautiful. It makes sense of our past, brings peace for today, and creates a vision for tomorrow. Gratitude is the most wonderful feeling. Once you start practicing it, there is no way back.

“Thank You ” is the best prayer anyone could say.

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HOW TO IMPROVE ENGLISH SPEAKING SKILLS

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Many students master the fine points of English grammar but find themselves at a loss when it comes to actually having a conversation with native speakers. In reality, the only way to develop fluency in speaking is by huge amounts of listening, and then practicing. The following are a few tips for improving English speaking skills. Don’t forget that listening is the foundation for speaking! When you also want to practice speaking, here are some suggestions for how to improve English speaking skills. 

Find An English-Speaking Conversation Partner

First of all, it’s important to find native speakers to practice with. Students who are living around many English speakers may be able to find informal opportunities to chat with neighbors and local business people. Joining a club or a volunteer organization can be a great way to get to know people informally. If that isn’t an option, consider hiring a private tutor. A lot of students find and meet with tutors online via tools like Skype or Google Hangouts.

Make Sure To Listen As Well As Speak

When practicing with a native speaker, try to balance your listening and speaking. It’s a good idea to prepare questions in advance so that the conversation will flow back and forth. If your conversation partner asks you a question and you answer at length, you can always turn the question back to your partner by asking, “What do  you think?” or “What about you?”

Record Your Conversation Practice

Recording is a great way to get the maximum benefit from a conversation with a native speaker. When you listen again, you can evaluate your own pronunciation and notice areas where you need to improve. You can also review the content of the conversation, take notes on new vocabulary or misunderstandings, and prepare questions for the next meeting.

Surround Yourself With The English Language

Another way to improve your English speaking skills is to immerse yourself in English as much as possible. Watch movies or TV in English, with subtitles if you need them, and watch the same programs over and over. Most people find that they understand more each time. Listening helps you become familiar with the rhythms and intonations of English. Once the sounds are familiar, try imitating them.

Practice With Music and Movies

Listen to music in English and sing along. Music is one of the best tools for learning intonation pronunciation. Listening to and singing songs might also help you remember vocabulary and phrases (if the song is easy to understand), and it will help you learn to pronounce English rhythm in a more natural way. By unconsciously imitating the singer, you’ll learn to pronounce phrases the way native speakers do. One good song for ESL or EFL students is “Tom’s Diner” by Suzanne Vega because it uses simple language to describe everyday scenes and actions.  Movies are a much better choice for learning English.  You’ll learn vocabulary, idioms, slang, pronunciation, and listening by watching movies.  Be sure to use my movie technique when you do this!

Read Aloud

Reading out loud is a great way to practice speaking when there are no conversation partners available. Reading aloud gives you a chance to focus on pronunciation and pacing without worrying about coming up with words. Make sure to practice with material that you can understand. Some students find videos online that have transcripts. Many TED talks, for example, include word-for word transcripts of the talk. By reading aloud from a transcript, you can check your pronunciation by listening to how the speaker says something.

Talk To Yourself

Saying your thoughts out loud or narrating your actions (“I am drinking coffee, and now I’m going to open my book”) can be a very effective way to practice spoken English. By talking to yourself, you can become more fluent in translating your thoughts into spoken words. Practicing alone is also a low-pressure way to practice, since no one will hear your mistakes.

Many students master the finer points of English grammar, but find themselves at a loss when it comes to actually having a conversation with native speakers. In reality, the only way to develop fluency in another language is through huge amounts of listening and speaking. The following are a few tips for improving your English speaking skills.

HOW TO IMPROVE ENGLISH SPEAKING SKILLS

1. Speak, speak, speak!

Be confident and speak as often as possible, to as many people as you possibly can! Don’t be shy to make mistakes! The more you practice, the better and more confident you will become in your pronunciation and vocabulary. Remember, speaking is a skill, like learning a musical instrument or new sport — the only way you can get good is to actually do it!

2. Read Aloud

Read the newspaper or a magazine out loud to yourself. You can even find a script from your favorite TV show and act it out! This is a great way to practice pronunciation, as you can concentrate on how your English sounds without worrying about sentence structure or grammar.

3. Record your practice conversations

After a conversation is over, take a moment to reflect: How did it go? How much do you think you understood? How comfortable did you feel with the subject matter? Did you encounter any unknown words? The mere act of thinking about it in this way will increase your confidence the next time you speak (and give you targeted things to work on, such as, vocabulary you didn’t understand).

4. Find an English-speaking conversation partner

It’s important to find a partner to practice with, ideally a native English speaker. If you live around English speakers try incorporating informal conversations into your daily life. If that isn’t an option, consider hiring a private tutor you can meet online via tools like Skype or Google Hangouts.

5. Don’t forget to use technology

A smartphone can be a powerful tool for learning languages. It can help you find reading material, converse with tutors, or even record yourself speaking!

There are some apps that can even help you to find a partner online:
We suggest you try the App “Lingo Blabla.” You can easily find a conversation partner with just one click. Call and start talking in English anytime, anywhere. And, it’s totally free!

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Pandemic has led to “CHANGE”. Change in how people used to live their normal lives, communicate, attend function, travel places, meet people as well as their behaviour towards anything significant. Considering the business perspective, it has changed the way brands used to advertise and strategize. It has somewhere led to an inclusive environment where brands are not focussing on “them” or “us” but are going with the specific keyword “we”. They want to depict the fact that we are in this together and the sense of accomplishment can also be done without being competitive, at least from outside.

Laws Governing Comparative Advertisements in India - iPleaders

Top 5 Brand Wars | Ardea Concepts

The coronavirus has reached India some time back and the cases are increasing at a much higher rate. The novel coronavirus has inadvertently lent a premise to various brands to advertise their goods and services. Many brands are using this as an opportunity to establish their effectiveness and value over their counterparts with respect to the outbreak. Initially, when the virus was on the rise, Indians started looking for health care measures for preventing themselves from the virus and there was a surge in the sales of hand wash, face masks and sanitizers.

The best example for this is the “Lifebuoy Ad” where they didn’t use the concept of comparative advertisement where one brand is shown inferior to others. Instead, they chose the other strategy of inclusiveness to create awareness among the masses. In the advertisement, they asked people to use any liquid or any soap that they fight convenient and hence gained popularity by not attacking any rival brand.

 

In India, people are going for year-old traditional food, dishes and drinks to boost their immune systems. The use of “kaada”, a warm drink made up of various healthy ingredients to cure cold and cough has become a household entity and people are using it on a daily basis.

Businesses have to keep a level of competitiveness to increase their presence but sometimes it is also possible to keep aside the differences and come out together to fight a battle. Coronavirus has changed and is still changing the way we as a human think, believe, expect and follow up. Reimagining the core benefits and core values to the customers that combines usefulness and interactivity is needed. This can help in strengthening of a brand’s innate immunity through this crisis.

Brands need to change their focus that was traditionally aimed at increasing their ‘Share of Voice’ to increase ‘Share of Empathy.’ They will need to create few micro experiential campaigns on social media and other platforms where people will feel more inclusive towards the brands as well as human race as a whole. With social solidarity and a sense of community growing, consumers will naturally look to brands that embrace such values and stand for a higher purpose. Together, everyone is fighting their own battles and it is not the right time to focus on profit, though that will always be the first priority for any businesses but it is time to couple it with empathy and strategize accordingly.

Every brand should keep in mind that: “We are in this together”

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