What Is the Best Time to Post a Blog and How to Test it?

Are you wondering when should you publish blog posts? Do you want to hit that sweet spot where you get the most traffic, social shares, and comments?

If you’ve just written a great blog post and want it to go viral, then publishing time can play an important role.

In this article, we’ll show you what is the best time to post a blog by going through key facts. We’ll also show you how you can test the best time to take your blogs live.

Let’s kick things off with a look at…

Best Time of Day to Post a Blog for More Pageviews

As you start blogging, you’ll have many questions like what time of day should you publish a post. Or which days are best for getting the most traffic.

To answers such queries, different studies have been done where agencies and websites have gone through tons of data.

And among them is a study conducted by Shareaholic in 2011 that shows the best time to publish a blog post is early morning between 7 AM to 1 PM EST on weekdays.

The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts.

Building upon the same point,

shows that 70% of users read blogs in the morning (during the AM hours).

&It makes sense as people starting their day would be going through emails, planning their week, and reading up on the latest news.

That said, people do read blogs throughout the day, so you can publish posts in the later hours as well. Now let’s see which days you should take your blogs live.

Best Days to Publish a Blog Post for Traffic

Along with time, different studies show that posting blogs on certain days can help generate more traffic. And which days are we talking about?

Shareaholic suggested that the best day to post a blog is Monday if you want more pageviews. Similarly, Kissmetrics also says that Monday is the best to publish a post and generate traffic.

What’s the Best Time to Post a Blog for Social Shares?

When it comes to engaging people on social media, you’d want to push your blog post when your users are active.

And to give you an idea of what’s the best day for getting social shares, consider a study by TrackMaven. They analyzed 65,000+ blogs and suggested that blogs published on a Sunday get

A possible reason for this could be that on the weekend’s people have more time to read through your content and then come up with a reply.

So, if you have a topic that wants user opinion or start a conversation, then this is the best time to post a blog.

But what if these times don’t work for your website? How can you find the best publishing day and hour for your content pieces? Let’s find out.

How to Test the Best Time to Post a Blog?

The researches we’ve shown you in our article provide a benchmark but in reality, there’s no best time to publish blogs.

That’s because these studies use their own samples of websites to provide a generalized conclusion. And most of them are very old, going back to 2011.

A better way to find the best time to post a blog is by doing your own testing. By monitoring which days and time you get most visitors and engagement, you’ll know the optimal time of publishing.

And the best tool to help you out is MonsterInsights. It’s the leading WordPress plugin for Google Analytics and makes decision making easy by providing insights about your site’s performance with detailed reports inside your dashboard.

MonsterInsights makes it super easy to set up custom dimensions on your website and start tracking custom data of your choice in Google Analytics.

With the help of its Custom Dimensions Addon, you can exactly see what’s the best time to post a blog. Not only that, you can set up custom tracking of individual authors, post types, category and more.

You can follow our complete guide to custom dimensions in Google Analytics for configuring tracking of best publishing times.

The Right Way of Enjoying Your Freedom

Freedom is a powerful word. It is the basic right of every individual and no one can deny it. But are you using your freedom in a proper way? Have you thought that your sense of freedom might deprive that of others? A G Gardiner’s ‘On the Rule of the Road’ is an essay teaching the readers on the right way of enjoying freedom.

The essayist narrates a situation where an old lady walks down the middle of a street ignoring the traffic rules and other vehicles. This causes a great confusion and she doesn’t seem to care about it. It is a dangerous situation where accidents can happen and people can get hurt. But when it was pointed that she should walk in the pavement not on the road, she replies that it is her liberty to walk wherever she wants. Just like this woman, there are many who seem to take advantage of their ‘liberty’. What we need to realize is if everyone does whatever they want in whatever way they like because it is their liberty, “then the end of such liberty would be universal chaos”. 

“Everybody would be getting in everybody else’s way and nobody would get anywhere. Individual liberty would have become social anarchy. There is a sanger of the world getting liberty-drunk…”

So, the traffic rules are made to ensure that everyone can enjoy their liberty. When the policeman at the intersection directs the traffic, he “is the symbol not of tyranny, but of liberty”. If you can’t understand the statement, think of this situation as the essayist provides. You may be in an urgency to reach your destination, but when the policeman stops you, you may think he is curbing your liberty. But, if you reflect on it, you will understand that if he doesn’t stop you, he won’t stop anyone and everyone will clash into each other. 

“You have submitted to a curtailment of private liberty in order that you may enjoy a social order which makes your liberty a reality”. 

“Liberty is not a personal affair only, but a social contract”. Does the statement mean your freedom is limited by society? No, you are free to do whatever you like unless it doesn’t affect that of others. You have both personal liberty and social liberty. You may dress however you want, dye your hair, eat whatever you wish, like and dislike at your will because it is your liberty. No one can question your personal liberty. Likewise, the other person has the liberty to differ from you. You have your own kingdom where you can do whatever you wish. But, once you step out of the kingdom, your “personal liberty of action becomes qualified by other people’s liberty”. 

You may want to practice music in the middle of the night, you may do so if you are on the top of Mt. Everest. If you do so in your house, you are disturbing the sleep of your family members. If you do so in the streets, you are disturbing your neighbours and they will object to this. Their objection will remind you that your liberty of practicing music is interfering with their liberty to sleep peacefully and so it shouldn’t be done. 

“There are a lot of people in the world, and I have to accommodate my liberty to their liberties”.

We often forget this and find fault with others. We should be considerate to the rights and feelings of others because it is the “foundation of social conduct”. We should stop focusing only on our liberties and start considering that of others and the responsibilities that come along with them. We need law to limit some of our liberty in order to ensure greater liberty.

“Liberty is not a personal affair only, but a social contract”