What Is the Best Time to Post a Blog and How to Test it?

Are you wondering when should you publish blog posts? Do you want to hit that sweet spot where you get the most traffic, social shares, and comments?

If you’ve just written a great blog post and want it to go viral, then publishing time can play an important role.

In this article, we’ll show you what is the best time to post a blog by going through key facts. We’ll also show you how you can test the best time to take your blogs live.

Let’s kick things off with a look at…

Best Time of Day to Post a Blog for More Pageviews

As you start blogging, you’ll have many questions like what time of day should you publish a post. Or which days are best for getting the most traffic.

To answers such queries, different studies have been done where agencies and websites have gone through tons of data.

And among them is a study conducted by Shareaholic in 2011 that shows the best time to publish a blog post is early morning between 7 AM to 1 PM EST on weekdays.

The peak is between 9 AM and 10 AM, which shows when you can schedule or publish your posts.

Building upon the same point,

shows that 70% of users read blogs in the morning (during the AM hours).

&It makes sense as people starting their day would be going through emails, planning their week, and reading up on the latest news.

That said, people do read blogs throughout the day, so you can publish posts in the later hours as well. Now let’s see which days you should take your blogs live.

Best Days to Publish a Blog Post for Traffic

Along with time, different studies show that posting blogs on certain days can help generate more traffic. And which days are we talking about?

Shareaholic suggested that the best day to post a blog is Monday if you want more pageviews. Similarly, Kissmetrics also says that Monday is the best to publish a post and generate traffic.

What’s the Best Time to Post a Blog for Social Shares?

When it comes to engaging people on social media, you’d want to push your blog post when your users are active.

And to give you an idea of what’s the best day for getting social shares, consider a study by TrackMaven. They analyzed 65,000+ blogs and suggested that blogs published on a Sunday get

A possible reason for this could be that on the weekend’s people have more time to read through your content and then come up with a reply.

So, if you have a topic that wants user opinion or start a conversation, then this is the best time to post a blog.

But what if these times don’t work for your website? How can you find the best publishing day and hour for your content pieces? Let’s find out.

How to Test the Best Time to Post a Blog?

The researches we’ve shown you in our article provide a benchmark but in reality, there’s no best time to publish blogs.

That’s because these studies use their own samples of websites to provide a generalized conclusion. And most of them are very old, going back to 2011.

A better way to find the best time to post a blog is by doing your own testing. By monitoring which days and time you get most visitors and engagement, you’ll know the optimal time of publishing.

And the best tool to help you out is MonsterInsights. It’s the leading WordPress plugin for Google Analytics and makes decision making easy by providing insights about your site’s performance with detailed reports inside your dashboard.

MonsterInsights makes it super easy to set up custom dimensions on your website and start tracking custom data of your choice in Google Analytics.

With the help of its Custom Dimensions Addon, you can exactly see what’s the best time to post a blog. Not only that, you can set up custom tracking of individual authors, post types, category and more.

You can follow our complete guide to custom dimensions in Google Analytics for configuring tracking of best publishing times.

Performance Appraisal

“A Performance Appraisal that is conducted effectively leads to greater employee morale, higher productivity, creating a positive culture and improved overall performance and effectiveness of an organisation.”

– Kumar Parakala

As we are human beings we love to get recognition, rewards and appreciation. Everyone loves appreciation and want to get appreciated from someone. This is what we call as Performance Appraisal in Human Resource Management. Performance Appraisal is a method of evaluating the behaviour and performance of employees and to understand the present job capabilities, abilities and potential of a person for further growth and development. Performance Appraisal is also known as performance evaluation or performance review. Performance Appraisal is a systematic process. The performance of an employee can be observed by immediate supervisor, subordinate, self-appraisal and customers served. Performance Appraisal is an evaluating process as it tries to find out that how well the employee is performing the job. It is a periodic process as it is carried out periodically according to a set definite plan. Performance Appraisal is a future – oriented activity and not a past- oriented. It helps in determining the employees potentialities which refers to that how well an employee is doing his task which is assigned to him. It helps in development of employees as it forces the managers to become coach of employee rather than judges. Performance Appraisal can be formal or informal depending on the organisation. Informal evaluation is more subjective while formal evaluation is likely to be more fair and objective, as it is done in a systematic manner. Formal performance appraisal reduces the chances of biasedness but it is based to yield better results. The Performance Appraisal system should be simple and understandable so that the employees don’t find any complications in understanding the system. If it has any complication, the organisation should take some measure inorder to avoid this. It helps to create the atmosphere of mutual understanding and confidence. Performance Appraisal system should be fair and equitable justice should be provided to all employees. The main purpose of performance appraisal is to fulfill their desired goals by providing promotion, placement, increment and transfer to employees according to their performance. Special training should be provided to all the employees inorder to win their trust and to motivate them to achieve the goals. Performance Appraisal also helps in identifying the weakness and strength of employees, providing them training according to needs and aspirations, making them feel that everyone is there to support them and helping them in their career planning. Some of the objective of performance appraisal are –

  • Feedback – Providing feedback to the employee regarding their work and performance is the most important justification for an organisation to have a performance appraisal system. As this shows that whether they have met the expectation of their boss or superior or not.
  • Encouraging Coaching and Mentoring – Managers are expected to be good coaches to their employees rather than judges. They should mentor there employees.
  • Setting and Measuring Goals – Performance Appraisal helps in ensuring that every member or employee of the organisation set and achieve their goals effectively and efficiently.
  • Improving Performance – It is the most important reason for any organisation to have a performance appraisal system as this system only helps in achieving the overall organisational goals and performance of an organisation. This system helps the organisation to communicate the expectation and goals to each and every employee and to ensure that they do the same to achieve it.
  • Promotion and Motivation – Performance Appraisal helps an employee to get a promotion if he do the assigned work according to the expectation of his superiors. And if an employee gets a promotion definitely he will get motivated to do such task again.

Last But Not the Least

So, Performance Appraisal is very important and crucial for both employer and employee as it helps in achieving goals of both the parties.