Things to know about B.A English.

Bachelor of Arts (B.A) English. It is an undergraduate degree for three years. The course would focus on the main aspects of the language and it will help us develop creative and independent thinking. The course helps us to enhance our communication skills.

Why English Literature?

English Literature introduces us to a world of creativity. You would get a chance to discover poems, novels and plays. You get to read incredible novels as per your prescribed syllabus. You get the knowledge of the history of literature. You will be able to think without confinement. There are no particular reasons but;

  1. If you are drawn to literature.
  2. If you are interested in the language.
  3. If you love reading books.
  4. If you want to make a career based on this course
  5. If you would love to learn about the wide range of cultures.
  6. It will help you broaden your boundary.

The actual answer lies in your perspective and interest.

B.A English Literature Subjects

Literature students will have major, allied and core subjects. The subjects may differ in correspondence to where you are studying. The subjects are as interesting as it sounds. We will get the flavour of distinct eras. The subjects will pull out the self-reliant sense.

  • History of English Literature.
  • American Literature.
  • Victorian Literature.
  • Feminism.
  • Women’s Writing.
  • Linguistics.
  • Indian writing.
  • Poetry and
  • Literary Criticism.

Best College to Study Literature

  • Loyola College.
  • Stella Maris College.
  • Madras Christian College.
  • Ethiraj College for Women.
  • Meenakshi College for Women.
  • Women’s Christian College.
  • Patrician College of Arts and Science.

When it comes to college, we have a few things to consider. The accommodation, fees structure, reputation of the institution, etc. In that case, I have listed out colleges in Tamil Nadu, Chennai. The chrome will help you sort out colleges in your location.

Job Opportunities After B.A. English Literature.

  • Content writer.
  • Educator.
  • Editor.
  • Writer.
  • Journalist.
  • Public relations.
  • Blogging.
  • Creative writing.
  • Language translator.
  • Media and advertising, etc…

The career opportunities are impressive and you can be a freelancer too. Although, many prefer to do Masters in Literature. There are alternatives.

Books for Literature Students

The books may vary according to the syllabus prescribed. Classics to add to your never-ending reading list are;

  • Pride and Prejudice by Jane Austen.
  • Jane Austen’s works.
  • Shakespeare’s works.
  • A Tale Of Two Cities by Charles Dickens.
  • Uncle Tom’s Cabin by Harriet Beecher Stowe.
  • Animal Farm by George Orwell.
  • Wuthering Heights by Emily Brontë.
  • The Scarlet Letter by Nathaniel Hawthorne, etc.

As literature students, we might have the self-expectation of reading a particular genre. You need not read only classics to be acknowledged as a literature student. Try to savour the stories.

To know the history of English literature, you can refer to;

1. An Outline History of English Literature by William Henry Hudson.

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2. A Critical History of English Literature Vol 1 & 2 by David Daiches.

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Side Hustles for Litreature Students

I’m no expert, but I do have few ideas. Book lovers know the pain of having N number of books on their wishlist and not being able to get them all. Well, with side hustles we will be able to squeeze in extra books while buying.

  • Content Writing.
  • Freelancing.
  • Book logging & Bookstagram.
  • Bootubing (although the channel will take some time to get monetized.)
  • Copywriting.
  • Proofreading.
  • Affiliate Marketing.
  • Social Media Marketing.

However, the above-stated side hustles won’t make you rich but will be more like pocket money. There are plenty of internships that will pay you with a certificate.

For clear ideas, consult your counsellor, teachers and mentors. Is Literature tough? No, it is neither easy nor difficult. Unlike the olden days, we have technology and the internet facility. Literature is a wonderful way to know history.

“When in doubt, go to the library.”

Harry Potter and The Chamber of Secrets, J.K. Rowling.
Source – Google.

The Top Online Learning Platforms To Kickstart Your Career in 2021

Whether you want to gain new marketable talents or just want to learn something new for pleasure, online learning platforms are a terrific and convenient way to learn on your own time. These platforms, as an alternative to online universities, tend to be a little more flexible and may even offer more unique or uncommon classes that you wouldn’t find at a typical college, but prospective students should weigh their options to determine which is best for them.Here are just a few of our top picks for the greatest online learning platforms, ranging from Masterclass to Coursera, so you can get started right away.

My top selections for the greatest online course platforms to use this year are listed below.

Coursera

Coursera has created a name for itself in recent years by offering top-tier university courses to online students. More than 50 million students have accessed courses from universities such as Duke, Stanford, and Yale thanks to this California-based elearning network.I have to add that their iOS and Android mobile app is one of the best I’ve used. It actually makes it quite simple for students to follow courses while on the go — it even allows free courses to be viewed offline.

What are the advantages of Coursera:

  1. Course quality: As you might expect from universities like Stanford, Duke, and Yale, Coursera’s courses are among the best.
  2. Coursera offers a wide range of courses, including individual courses, specializations, and higher education degrees.
  3. Because Coursera collaborates with these colleges, you’ll be able to receive authentic certifications for your courses.
  4. Free courses: You can enroll in practically any Coursera class for free if you don’t plan on earning a completion certificate.

EDX

With over 34 million students having registered in one of their 3,000+ courses, edX has a large user base. The premise is similar to Coursera’s in that it makes top-tier university courses available to the general public.You can also enroll in a variety of different course kinds. MicroBachelors, MicroMasters, Professional Certificates, and Master’s Degrees, for example, are available. You’ll find the one that’s right for you.

What are the benefits of edX:

  1. Official certifications: As edX works with colleges such as Harvard, Berkeley, MIT, and Boston University, you’ll be able to obtain authorized certificates.
  2. Courses are available for free: Most courses will be available for free (assuming you aren’t seeking for a certificate).
  3. Many courses can be started at any time that is convenient for you. In addition, you can enroll in a variety of courses.
  4. Course quality: As you may expect, the quality of edX courses is extremely good because they are created by premier universities.

Udemy

It’s likely that you’ve heard of Udemy, an online educational platform. With over 50 million students and over 155,000 courses, Udemy is perhaps the most popular elearning platform.

Udemy is a global marketplace for online courses where you can discover classes on almost any subject from a variety of instructors (even in languages like Spanish, German, French or Chinese).

What are the advantages of Udemy:

  1. Choice: Udemy has the most courses, so you’ll be able to locate
  2. Free courses: Udemy has a large number of free courses. Make sure to check them out if you want to learn for free.
  3. Return policy: A liberal 30-day refund policy is in place. Return the course if you are dissatisfied with it.

Skillshare

This online education platform, which originated in New York, has over 5 million students and provides a wide choice of courses for $99 a year ($15 if you pay monthly). Skillshare began as an elearning platform for creatives, but it has since expanded to include a wider range of topics (e.g. IT, business, language-learning, etc.).

Skillshare’s advantages are as follows:

  1. Free courses: Skillshare offers 10% of its courses for free, and there are currently over 2,000 programs accessible. Please note that free members do not have access to offline viewing.
  2. Choice: With over 25,000 courses, there aren’t many choices (aside from Udemy) that can match Skillshare’s selection.
  3. Price: A Skillshare premium subscription costs $99 per year (if paid in advance) or $15 per month (if paid monthly) – less than Spotify.
  4. Course quality: Because anybody can publish, course quality ranges from one to the next. Some lessons, however, are created by Skillshare and renowned firms such as Mailchimp or Google, and are usually of high quality.

MasterClass

Although MasterClass provides more than simply creative classes, its most popular are those that feature A-list actors, writers, painters, singers, and others as instructors.

And they aren’t just one-time “talk” sessions: Like a regular course, most courses feature roughly 20 lessons, allowing you to delve deeply into your chosen topic. If you want to understand more about these often-mysterious professions, there’s no better way than to hear from those who have previously succeeded.

These video-based courses combine straightforward lectures, workbooks, and class discussions with practical guidance and demonstrations.

You can take as many sessions as you wish within a monthly membership because MasterClass is a subscription-based platform. The cost of unrestricted access is around $15 per month, but students must sign up for a year at a time.

Conclusion

The most important thing is to make the most of your educational opportunities. This is the rule to follow when deciding which platform to utilize; select one that will help you get the most out of it.

Best Lifestyle Blogs to Follow in 2021

Lifestyle Blog niche is one of the most competitive blogging niches around. Lifestyle bloggers are competing against digital lifestyle magazines, in a niche that is already quite saturated. So lifestyle blogs that gain a large readership are of a high standard in both design and content.

Online mags often have huge budgets, a print edition as well as digital, and content that is varied and expertly written, with professional photos. But lifestyle blogs have an edge in that they can supply new content every day if they so wish. Lifestyle blogs are free to access whereas digital magazine editions can only be accessed through paid subscriptions.

For a lifestyle blog to thrive, the authors need to provide excellent, accurate content and photos that create interest and capture the readers’ imaginations. Lifestyle bloggers have raised their standards to compete with the best of both online mags and other lifestyle blogs.

But what exactly constitutes a lifestyle blog?

Let’s find out!

Defining Lifestyle Blogs

A lifestyle blog is defined as digital content representing the author’s everyday life and interests. The word “lifestyle” according to the dictionary means “habits, attitudes, moral standards, which together constitute the way of life of a given person or group”. (source: dictionary.com)

As a result, lifestyle blogs can fall into many micro-niches. This allows bloggers to provide content for a specific target audience. Lifestyle bloggers often promote products, brands, and services to monetize their blogs. So it’s almost essential that the person behind the blog is well-versed in whatever the specific topics are.

Here’s a shortlist of typical Lifestyle Blogging niches:

  • Luxury Lifestyle Blogs
  • Foodie Lifestyle Blogs
  • Home & Garden Lifestyle Blogs
  • Fashion Blogs & Beauty Lifestyle Blogs
  • Travel Blogs & Photography Lifestyle Blogs
  • Health & Fitness Lifestyle Blogs
  • Men’s Lifestyle Blogs
  • Natural Living Lifestyle Blogs
  • Outdoor Lifestyle Blogs
  • And Lifestyle Blogs for people with children (also called mom blogs or parenting blogs.)

Sometimes even these categories get split into various combinations, depending on the blogger. So you could end up with a Fashion and Travel Blog, A Natural Living Mom Blog, or even a Foodie and Photography Lifestyle blog.

Lifestyle blog vs. personal blog

Lifestyle blogs are not personal blogs because they focus more on users (readers). The content is created here for the reader and his expectations. What’s more, lifestyle blogs focus on the author’s benefits, not just on telling stories.

In personal blogs, the most important are the author’s emotions and thoughts, who expresses his opinions, writes about his experiences, feelings, reflections. In the personal blog, the author himself is the most important, not the reader.

I can’t write about lifestyle blogs without mentioning a few from each niche. I’ve tried to give you a selection of the most captivating from each subgenre (or micro-niche). These Lifestyle blogs check all the boxes. They are fun, relevant, trendy, polished, and loaded with content that appeals to a specific target audience.

A Quick Note To Would-Be Lifestyle Bloggers

Before I launch into “Our Best Of” list, a word of caution to would-be lifestyle bloggers; even if you have many areas of interest yourself, try to whittle your content down to cover only one or two main topics. This helps when you are trying to grow a steady, loyal readership.

Male readers don’t want to read about fishing, fashion, and raising a brood of ankle snappers! A young professional will not be interested in “Ten Tips To Wean Your Child off Breast Milk”, and your Luxury Lifestyle blog will not impress our Tree Hugging friends who will recoil in horror at the decadence of luxury lifestyles! Readers who enjoy luxury will also not be impressed with Frugal Living!

On the other hand, the lifestyle blogging niche allows the most freedom for bloggers who genuinely do have a vast array of topics that pair well together. If you can create the content and maintain the variety, then you will create space for a wider readership.

Top blogs in lifestyle category

This collection of blogs showcases the variety and range of lifestyle blogs that get it right!

1. Goop.com

Goop was one of the first lifestyle blogs to hit the circuit, way back in 2008. The brainchild of actress and mother, Gwyneth Paltrow, Goop covers everything for the modern woman. She focuses on wellness and how to create a balance between parenting and work. Something all working moms know about! She has a strong team behind her and Goop is a mini-empire in its own right.

Goop covers:

  • Beauty
  • Food & Home
  • Style
  • Travel
  • Wellness

Target Audience: Women of all ages and enlightened men.

2. The Pioneer Woman (thepioneerwoman.com)

This is a lifestyle blog that stands out for me. Unlike so many lifestyle blogs, Ree Drummond blogs about a lifestyle that all Americans know and love. Pure salt of the earth, rustic ranch life. The blog packs a punch! Ree has combined recipes, style, beauty, home & life, food & cooking, news, and entertainment. And great giveaways. She started as a lone ranger but now has a team of editors assisting her in keeping the blog relevant, trendy, and homegrown.

Target Audience: People keen on ranch-style living.

*3. Brightbazaarblog.com

Bright Bazaar blog was founded in 2009 by Will Taylor. This is the place where Will blogs about his love for colorful design, travel, and fashion. This blog is recommended by esteemed publishing houses Elle Decor, Martha Stewart Living, and many others.

If you need more home inspiration, look at other famous bloggers in the article: The Best Interior Design Blogs.

Target Audience: People who love design.

4. Cup of Jo (cupofjo.com)

Joanna Goddard is a perfect example of what can be achieved through blogging. Joanna launched Cup of Jo in 2007, as a hobby. At that time her career was quite a high-powered one. She has loads of editorial experience and her resume brags the likes of Cosmo, Bene, Glamour, and New York.

Today Cup of Jo has a team of writers and is Joanna’s full-time gig. She lives in Brooklynn with her husband and two kids. The blog covers relationships, design, food, style, travel, culture, and motherhood. This is a great blog for women.

Target Audience: Women and mothers of all ages

. Say Yes (sayyes.com)

. Say Yes (sayyes.com)

Digital Marketing

  • What is Digital Marketing ?

Digital Marketing is marketing and advertising of business ,person, service or product using electronic device and digital technologies. Few examples of digital technologies are social media (Facebook, WhatsApp ,Instagram etc.) ,email ,SMS.
Basically, digital marketing refers to any online marketing efforts or assets.


  • Why digital marketing ?

With the growth of electronic devices and Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.

Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

You have options, which isn’t the case when using traditional marketing. With traditional marketing, you have fewer choices. You only have a couple of channels available, like radio, print, and TV, and many of these channels are expensive, which limits your choices further.

Choosing to use Internet marketing gives your company access to a range of strategies. You can pick the ones that match your business, goals, and target market the best, which helps you maximize the impact of online marketing on your bottom line.


  • How does Digital Marketing work ?

Digital marketing works by using a number of different strategies. Each of these may serve a totally different purpose even though they have a common goal. The strategies work together in order to drive relevant traffic to a business (either online or off) and then convert a one time visitor into a returning, loyal customer.


  • Types of Digital Marketing

There are several types of digital marketing some of them are :-

1. SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

2. PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

3. Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales.

4. Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

5. Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

6. SMS marketing

SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission-based, opt-in text messages.

7. Video marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.


  • How to create digital marketing strategy ?

Learn how to create digital marketing strategy now :-

  1. Determine your digital marketing goals.
  2. Choose your digital marketing channels.
  3. Set your digital marketing budget.
  4. Develop your digital marketing strategy.
  5. Launch your digital marketing strategy
  6. Monitor your digital marketing campaigns.
  7. Implement digital marketing campaigns improvements.
  8. Measure your digital marketing ROI.

  • How to find a digital marketing agency ?

You can find dozens of digital marketing agencies with a search on Google, but finding the perfect one for your business takes work. You need to determine your budget, research your options, meet your potential partner, and more to find the best agency for your company.

Get started on your search by following these steps:

  • Brainstorm some digital marketing goals
  • Choose a few preferred web marketing strategies
  • Determine an online marketing budget .
  • Compile a list of potential agencies by searching online and asking colleagues
  • Review each agency’s prices, services, and what their services include
  • Explore each agency’s case studies,testimonials and reviews
  • Request a custom quote or proposal from each agency
  • Meet with the agency and ask questions about their approach, results, and background.

CAREER IN QUARANTINE

In these pandemic situations,  students, workers and jobbers have a bad effect on their careers. No one is allowed to work at the offices or study at the schools during lockdown days due to the huge break out of corona virus (covid19) worldwide. It has been more than two months since the prime minister has announced the 1st stage of lockdown in India. This decision has a brutal impact on not only country GDP but also careers (of youth especially).

HOW DOES QUARANTINE AFFECT CAREERS?

Career of a student depends on the quality of his education and the good quality education can be given through practicals, labs, experiments apart from classroom teaching. Better equipped labs, qualified staff can result better quality education. When the educational institutions are closed how can the students learn anything related to academics?

Apart from students’ career, many employees lost their jobs, new jobbers, who are going to start their professional career, have been locked at home. Government is providing few bacis necessities but what about their career life? This was the major problem arised during 1st stage of lockdown.

WHAT TO DO IN LOCK DOWN?

There are few beneficiary ways for students to make their lockdown days useful and productive. Many institutions have started provided classes through online with the availabe resources ( online applications, softwares and websites). Though they cannot provide best education as in school premises but it is atleast useful for some extinct. Besides there are few youtube channels which teach online courses for free. But if they feel like not appropriate then there are few sites which offer online trainings and teachings ( paid and unpaid ). How to prove to any company or organisation that we have learnt such a course? Yes, the websites provides certificates either physical or softcopy for those who finished the course.

And what about the employees and jobbers? Few companies provide online working facilities but thousands of employees lost their jobs. Some of them searching for online jobs ( part time or full time ) and internships. They may not be much satisfying for the employees but atleast they got something to work.