Digital Marketing

Digital Marketing is any and all marketing efforts that rely on electronic devices, and in extension, the internet.

It’s the group of activities that a company (or individual) performs online to attract new business opportunities, creating relationships and developing a brand identity. It is very diverse and versatile.The sheer amount of tools, data and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.

Modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. .

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.” – Sanjay Dholakia, Former Chief Marketing Officer, Marketo

The online world allows brands to communicate with all of their clients and possible clients. You don’t even need to be in the same country to find and engage your public. And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Apps, emails and websites are literally in the palm of their hands. Smartphones are incredibly popular, especially among Millennials and Generation Z.

With applications like Instagram, Facebook, and Snap-chat taking up hours in their days, companies have very much found a direct link to their lives. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Ads play before videos on Facebook, and it also has sponsored posts that appear on everyone’s news feed. Instagram is another incredibly famous and popular social media site that companies use to market to a wide age group. Although Instagram is mostly a photo and video sharing platform, companies are still able to make use and take advantage of it. The best part about websites like Instagram and Facebook is that they all have a very wide and massive age demographic.

Benefits of Digital Marketing

1. The most measurable form of marketing – Digital Marketing analytics takes away the guessing games related to traditional forms of marketing. Through these analytics, you can measure in real-time how many people are looking at your posts or ads, as well as how many users have opened your posts, along with all of the people that have replied, liked, or shared your post.

2. The most cost-effective marketing technique While there was once a paywall between major companies and smaller ones in terms of advertising and exposure, that is no longer the case. Nowadays, smaller companies can get the attention of people that they otherwise could not. This is something that they can cover with the help of Digital Marketing, as they can reach an audience of their choice with minimal effort.

3. Allows you to choose any audience – Speaking of choosing your audience, another great benefit of Digital Marketing is that it can be as specific or broad as you want. You can find specific groups or forums on social media websites like Instagram or Reddit to market to a very niche audience.Moreover, getting a respected figure in the community you are tapping into can grow trust for your brand.

4. Everyone is already there – With billions of people using the internet and social media daily, the question is no longer will anyone see it, but rather when. No matter how big the network might be, there is a cap on just how many people a traditional marketing strategy can connect to. On the other hand, Digital Marketing strategies have no peak of exposure and can grow along with the company itself.

5. Customers start their buying journey from the internet – Customers depend on the internet for everything, including their buying options and choices. The term “Google it” has become such a common part of our language, the first instinct of most people is to search for something on the internet.

6. The message can be customized – Another big advantage of Digital Marketing is that this strategy allows you to customize your message to the public. Advertising today is different from the old days. Back then, when you wanted to talk to you public, you needed a generic message, that could be used in mass medias such as billboards, TV broadcast, flyers etc. Now, you can target groups by their similarities, customizing the message and making it more real and directed to them. Email marketing, online advertising, niche marketing: all of these strategies can be customized to reach the audience that you want.

Components of Digital Marketing

Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time.

Search engine optimization (SEO) – SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.

Content marketing – When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.

Social media marketing – The key to effective social media marketing goes far beyond simply having active social media accounts. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.

Email marketing – After more than two decades, email is still the quickest and most direct way to reach customers with critical information.To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.

Mobile marketing – Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. SMS, MMS, and in-app marketing are all options to reach your customers on their devices.

Marketing automation – Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation.

Digital marketing campaign

A digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate. To start a campaign, marketers need to understand who their customer is and where to reach them and anticipate what action the customer will take next.

Customers approach brands though an omnichannel lens. So to effectively reach a customer, marketers should connect digital marketing campaigns across all channels.Digital marketing campaigns can be less expensive than other marketing campaigns and can engage with customer behavior in real time. Companies can use a digital campaign for a variety of uses, from raising brand awareness to telling loyal customers about a new product.

How will digital marketing campaigns change in the future?

There’s great promise with artificial intelligence and machine learning, which take out some of the guesswork and can streamline operations. Something, like figuring out the best offer to send to a consumer, that once took weeks to do might take minutes or even seconds. But as technology improves, there should always be an element of human interaction to make course corrections, to make informed decisions and to avoid losing sight of that human element in experiences. Other opportunities could arise where companies get better at using the context of an engagement. That could look like delivering the right offer at the right time because a brand knows exactly where somebody is and they know exactly the time and day of the week in which they’re engaging because they’re on their mobile device. This concept of location-based marketing has existed for a while, but it’s starting to mature and become more incorporated in larger omnichannel strategies.

Digital Marketing Strategies

Photo by Pixabay on Pexels.com

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Since it was developed in the 1990s and 2000s, technology for marketing has changed. Digital marketing campaigns became widespread as people increasingly used digital devices rather than in-person shopping. As digital platforms become widely integrated into marketing plans and everyday life. Employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

One or more online channels and techniques (omnichannel) can be used in digital marketing strategies to increase brand awareness. The following methods/tools may be used to build brand awareness:

  1. Search engine optimization (SEO)

Business websites and brand-related content may be made more visible with search engine optimization techniques for common industry-related queries. With the growing influence of search results and search features such as featured snippets, knowledge panels, and local SEO on customer behavior, SEO has become increasingly important to increasing brand awareness. Search engines work by crawling the web using bots called spiders. By following links from one page to another, these web crawlers find new content to add to the search index. Using a search engine, relevant results are extracted from the index and ranked according to an algorithm. As complicated as that sounds, it is. Nonetheless, you need a basic understanding of how search engines find, index, and rank content if you want to rank higher in search engines.

  • Search engine marketing (SEM)

Paid search, also known as SEM, involves the placement of ads in prominent, visible positions on search results pages and websites. A positive impact of search ads on brand awareness, recognition, and conversions has been demonstrated. The advertiser bids on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which allows their ads to appear alongside search results when users enter those keywords. Approximately 33% of searchers who click on paid ads do so because they are directly related to their search query.

  • Social media marketing

The social media revolution has changed our society and the way we interact with one another. Marketing on social media platforms aims to increase brand awareness for 70% of marketers. Social media marketing teams use Facebook, Instagram, Twitter, and YouTube as their primary platforms.

  • Content marketing

56% of marketers believe personalized content, such as blogs, articles, social media updates, videos, and landing pages, are helpful in boosting brand recognition and engagement. Mentionlytics claims that blogging, social networking, and interactive content strategies can improve brand awareness and loyalty by 88% when combined. This can be done via various approaches like-

  • Infographics -These are generally long, vertical graphics that include statistics, charts, graphs, and other information.
  • Podcasts- As this format for content production is growing, some brands have become interested in the value that podcasting can bring to their business. Podcasting allows brands to communicate to a captive audience. With lifestyle on-the-go, the power to have the podcasting on demand allows companies and brands tell their story anywhere at any time, which helps to establish authority in your industry and create advocates brand along the way.

DIVE INTO DIGITAL WORLD TO GROW YOUR BUSINESS

Market and marketing these two words revolve around in our daily life. A product without marketing is nothing. From a needle to an airplane everything needs marketing. As we all know, consumers and the market are directly proportional to each other. Both are dependent upon each other. Digital marketing is a far better thing than traditional marketing such as magazine ads, television, direct mail, and billboards. Now in the 21st century, everything is online and connected to the digital world. In recent times, digital marketing is an essential platform to establish any product or anything in front of consumers. Through this platform, you can reach more global customers.

What is digital marketing?

Digital marketing is also known as online marketing. It is a path of promoting brands or products to connect with valuable customers using the internet or any kind of digital media like the computer, mobile, or tablet. In simple words, the marketing which performs on a digital platform is called digital marketing. Mobile, internet, email, and social media are the mediums where digital communication takes place. So, we can say the digital strategy helps to reach customers in a timely, relevant, and cost-effective manner.

Types of digital marketing

There are many ways to promote your brands and product online. Below, we are discussing the many different ways of digital marketing.

1.Social Media Marketing

Facebook, Instagram, Twitter, Linkedin, and Youtube are the most popular social media marketing platform. In those platforms, the customers are always active. It is a trouble-free way to attract consumers. Social media marketing helps to know how well you connected with your consumers through the built-in engagement metrics. Many brands use social media marketing to communicate with audiences. The number of shares, comments, likes or total clicks to your website is the measuring factor of social media marketing. Social media marketing not only attracts consumers also creates brand awareness through online discussion.

2.Affiliate Marketing 

By promoting another person’s business is the prime thing in affiliate marketing. You can earn money in this way. It is a revenue share model. You get a commission whenever a customer buys something that you will promote for that merchant. In every single item sale, you earn money according to this.

3.Search Engine Optimization

SEO is a marketing tool that helps to optimize the web page. Optimizing the web pages is based on some key points.

  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links
  • Quality content

SEO helps for ranking a web page on Google. It’s a non-predictable thing that you are never 100 percent sure about your web page ranking. It’s due to the frequent changes of the algorithm by Google. You have to work on your website accordingly.

4.Content Marketing

Valuable, creative, and relevant content are the prime things to a target audience.SEO played a vital role in content marketing. We read about the product like its origin, its features, its price, its merits, and many more. When a consumer buys a product, they are willing to know the details. In traditional marketing, some salespersons are there to describe that product or brand. But in content marketing, content is the vital thing between the consumer and the product. If the content is not genuine and well written, then the customer may not buy that product.

According to a survey 

  • 92% of marketers think content is an important asset for their company
  • 62% company have 5000 content writers for publishing the content daily
  • 84% audience expect helpful and relevant content from the company on online platform before purchase 

Innovative and unique content can rank high your website on the Google platform.

5.Marketing Automation

Marketing automation is applied to automate sales to increase revenue and maximize efficiency. Frequently it is used by marketing and sales departments. It also helps to automate online marketing campaigns. It has the power to accelerate sales by 14.5% and can also lower marketing overhead by 12.2%. By selecting the appropriate automation software, you can automate digital marketing.

6.Pay-per-Click Marketing

It’s a complex process when and how people see your ad. Search Engine Results Page fills the spot based on what is necessarily an immediate auction. It is an internet advertising model used for manages traffic to websites. In this marketing, when a user clicks on online ads, advertisers pay for that. An algorithm is used for ranking the ads based on certain aspects.

  • Bid amount
  • Ad quality
  • Keyword relevance
  • Landing page quality

Usually, businesses should pay $1 to $2 per click. By research, a small or medium-size industry spends approximately $108,000 to $120,000 per year. The competitive market is the main thing for the expensive cost of Google’s PPC advertising program.

7.Native Advertising

The sponsored posts on the news website are the best example of native advertising. Its other name is sponsored content. Native ads are listed as digital ads. The message podcast and GE, Taco Bell and Snap chat, Patron Tequila, and Twitter are examples of native advertising.

How Digital Marketing is Influencing

The web is a distinct advantage in each sense. Pretty much every part of present-day life is somehow or another changed through the incorporation of web usefulness. In the space of Businesses and Marketing, gone are the times of expenditure a lot of money on conventional showcasing endeavors.

How about we investigate the magnifying instrument at what computerized advertising is the meaning for purchaser conduct and client obtaining?

Analytics and the market

The most perfect language is math, it never lies in the event that you talk it accurately. An examination is a way to comprehend and building new strategic policies.

Understanding what clients request and view, assists organizations with settling on their intended interest group and showcasing systems. These systems depend on schedule, geographic area, value range, etc.

social media

Social media stages are doubtless, one of the greatest contributing elements in computerized advertising. Organizations have come to understand that items possibly sell when individuals talk about them.

Facebook changed the social communication scene as well as introduced the up-and-coming age of verbal advertising ploys. Organizations presently associate with their clients through web-based media. Utilizing it as a stage to acculturate the brand in a more easygoing setting.

Viral patterns are being used and incorporated into brand presents altogether to draw in clients to purchase more. A client recommended notices are made from client look, online audits, and likes and afterward elevated inside their feeds to sustain deals.

Giving consumer loyalty through a more easygoing setting like online media makes a positive client experience. This implies that Social Media is doing half of a business’ work, wedding Customer Satisfaction, and Customer Happiness together.

data capture for audience understanding

Most organizations, paying little mind to their size concur that realizing the client is the way to selling items better. However, how precisely do you approach this? The appropriate response is Big Data! Organizations investigate customer conduct when shopping by considering the information, and this thus powers the advertising procedure.

Clients are continually associated with the advanced world through their telephones and cell phones. The information burned through each second is recorded and dissected to more readily focus on the crowd. Large information is one of the most current instruments that organizations utilize these days to augment the comprehension of their client base.

search engine optimization (seo)

With the assistance of web crawlers, clients depend vigorously on their own exploration to go to a choice about an item or administration. Website design enhancement Analytics has risen up out of a bit of hindsight to perhaps the best instruments to decide site improvement. It is more essential to comprehend what the client searches and transfer back data dependent on what they search.

Organizations don’t depend simply on catchphrase stuffing and connection spamming any longer. They depend on firmly noticed information of client look. The reality of appropriately executed SEO is to climb search rankings, for more traffic and more noteworthy deals. As advanced advertising advances, so improves SEO methods and instruments.

ai & quick purchase options

A.I. frameworks, for example, Alexa help eliminate any potential online deals obstacles with their fast buy abilities. Fast buy choices help abbreviate deals pipes, which means shopper drop-off from an ordinary deals measure has stayed away from by and large.

Artificial Intelligence (AI) is required to astoundingly affect the advanced advertising industry in the coming years. This innovation is being utilized to keep up relations with clients, help them with buy choices, upgrade commitment, and lift lead age.

It is permitting computerized advertisers to offer improved correspondence while acquiring ongoing data about purchaser conduct. AI, which is a kind of AI innovation is helping advertisers in their SEO endeavors, promotion focusing on, and considerably more.

A.I is upsetting advanced promoting in the space of client care, content showcasing, voice search, and computerized publicizing.

Advanced collaborators like Amazon’s Alexa are making it simple for clients to lead voice look. These aides can give fast responses to a client’s inquiries, understanding their plan, and making buys for clients.

As indicated by SEOPressor; By 2020, half, everything being equal, will be voice look.

It is common that change is the solitary steady. Innovation has made a gigantic distinction in how conventional organizations approach and use patterns and data to their own influence. This not just prompts better plans of action and client exchanges yet, in addition, expands contests.

FACEBOOK As A Digital Marketing Tool

Digital Marketing involves showcasing labor and products utilizing advanced innovations and computerized mediums. In this specific circumstance, it is appropriate to take note that with the coming of Web 2.0 or online media, advertisers currently get the opportunity to use the chances offered by computerized showcasing utilizing web-based media like Facebook. This article investigates the benefits and disservices of utilizing Facebook for computerized advertising and talks about the different issues encompassing this idea. Prior to dispatching into the conversation, it is advantageous to take note that the unmatched admittance to an enormous customer base managed by Facebook settles on it the ideal vehicle of decision for advertisers particularly those occupied with buyer merchandise and FMCG or Fast Moving Consumer Goods. This is on the grounds that Facebook has a consolidated client base of in excess of a billion group and arrives at almost one of every four grown-ups in the United States alone. Aside from this, the utilization of Facebook in the developing business sectors is significantly more inescapable with gauges recommending that out of the 80% of the absolute Facebook clients who are from outside of the United States, almost 50% of them are dynamic clients causing the medium a stage for brands to be seen in the “loud social media world”.

advantage of using facebook

Proceeding with the focuses made above, it is without a doubt the case that Facebook offers entrance and reach to advertisers particularly those working on careful financial plans, as they don’t need to spend a lot of cash on costly showcasing efforts. Also, dissimilar to customary media where the adequacy and viability of an advertising effort can’t be estimated straightforwardly and all things being equal, readership or viewership measurements are utilized, Facebook promoting can be estimated for its adequacy as navigate and transformation of eyeballs into buys is promptly accessible. Further, Facebook offers the exceptional possibility for advertisers to focus on a worldwide crowd and simultaneously, think about nearby factors. As such, this means advertisers can make crusades, which have a worldwide subject, and simultaneously can contact their neighborhood crowd also. The conflation of contacting a more extensive crowd without settling on the neighborhood clients implies that Facebook turns into the informal communication site of decision when contrasted with Twitter and Instagram that are more engaged in their compass. Further, the “death of distance” and the evacuation of the topographical imperatives imply that spatial and locational obstructions are nonexistent with Facebook Digital Marketing. As of now, organizations like Coca-Cola and Starbucks have utilized the force of Facebook to incorporate it with their advertising techniques for viable client outreach.

downsides of using facebook

Obviously, there are disadvantages to utilizing Facebook as a marketing tool and these incorporate the rate with which negative exposure can go all throughout the planet in a jiffy. For example, a desirous contender or a disappointed worker may post negative remarks or data about the brand or the item, and considering the manners by which such remarks can go “viral” very quickly and even minutes, the case advertisers and organizations must be consistently watching out for what is being said and remarked upon on their items. The highlight is noted here is that when, the advertiser, the organization delegate concocts a reply or the refuting of the negative remark or exposure, the harm would have been finished. Aside from this, utilizing Facebook as the computerized promoting medium implies that moment satisfaction is the standard as opposed to any supported commitment with the brand. This outcome in clients (who are generally of Generation Y) sizing up the brand in a shallow and shallow way which implies that little consideration is paid to more profound idea and nuanced advertising similar to the case with customary media.

other issues to be considered

We enjoy thinking about the benefits and burdens of utilizing Facebook for Digital Marketing. Aside from these, different issues include Facebook. For example, promoting on Facebook is simple and economical when contrasted with customary media as one should simply incorporate Facebook into the organization’s internet advertising procedure and make a fan page or a devoted page as well as accommodating designated messages pointed the engaged shopper portion. Further, promoting on Facebook can bring extra advantages as can be found in the organization’s new moves to be more forceful to the extent online business and m-Commerce are concerned. This has for quite some time been a staying point among Facebook and its corporate customers, as the last needed the previous to incorporate these perspectives more into the general technique.

Prior to concluding this article, one should consider the way that news voyages quickly in the online world and ventures promptly in the web-based media world. Thusly, this can be a power for great and simultaneously, can yield capricious outcomes. In addition, incorporating Facebook into an organization’s general promoting methodology should be done solely after due ingenuity is done as the money-saving advantage investigation turns out distinctively for various organizations in the various areas. Taking everything into account, Facebook is a distinct advantage for advertisers and the arising patterns show that it would be utilized more by the advertisers as they look for all the more value for the money as far as the profits per dollar spent on showcasing and promoting.

Instagram As A Digital Marketing Tool

Social media has changed the manner in which we speak with one another, incorporating how organizations speak with their intended interest group. The prominence of these stages has quickly made social media when all is said in done, a fundamental instrument for advertisers across ventures. In any case, one social media stage has totally changed the universe of computerized showcasing due to its impact on the two clients and brands: Instagram.

Over the most recent couple of years, Instagram has made new sub-classes, professions, and organizations and changed the manner in which individuals see organizations. Instagram is a solid power that advertisers can’t easily overlook any longer. Following are a portion of the numerous ways Instagram has affected the scene of showcasing and current client conduct.

Increasing visual marketing efforts

Because of the force of Instagram, organizations are progressively putting resources into visual advertising. All things considered, there are 500 million every day dynamic clients on Instagram. After a preliminary attempt, advertisers rapidly acknowledge how much likely lies in the stage and are resolved to execute it in their promoting techniques. On Instagram, a message’s visual effect is a lot more grounded than some other sense. Consequently, organizations are creating their own visuals to draw in their devotees, from photographs of their representatives to pictures of their items in various circumstances. Because of Instagram, organizations are getting more inventive with their way to deal with the visual promotion.

Creating more video content

As a feature of their expanding center around visual substance, advertisers are making more recordings. Instagram’s generally new video highlight is as yet developing in prominence with individual and business clients. Organizations are delivering spellbinding and shareable recordings they make for the most part in-house. This isn’t at all astonishing, as video and online media are two of the advertising apparatuses that bring the best outcomes. At the point when you join them, you have another approach to draw the consideration of your clients and prospects and construct dependable, significant associations with them.

Generating feedback is increasingly important

Feedback has consistently been significant for advertisers, yet with an online media stage like Instagram, criticism is essential. Your crowd’s response to your substance is apparent to everybody and, in this manner, can fundamentally affect your online standing. From the number of preferences, your Instagram profile needs to the number of individuals who like and remark on your photographs or recordings, everything matters to your crowd. That is the reason a few organizations are purchasing Instagram likes to expand their numbers and contact a more extensive crowd. The greater your crowd, the higher your odds of changing over more supporters into clients.

Increasing interaction with your target audience

Instagram urges organizations to connect all the more intimately with their intended interest group. On the off chance that you don’t become acquainted with your crowd and comprehend their requirements, wants, and torments, it will be more enthusiastically for you to understand what items they need. That is the reason communicating with clients and possibilities has consistently been significant for brands, however, Instagram makes it simpler and more effective. For instance, numerous organizations run photograph challenges that urge clients to share photographs of the items, arrange Q and As, etc. These strategies assist organizations in withdrawing from their intended interest group, increment brand mindfulness, and start new client ventures.

Changing content consumption

Not just have Instagram and other online media changed the kinds of substance clients and items devour, however they’ve additionally adjusted the manner in which they burn through the substance you make for them. Since web-based media stages make sharing substance simple, clients are overpowered with the huge volume of posts from individuals and organizations they know and don’t have the foggiest idea. To slice through the clamor, organizations are making scaled down (or “snackable”) substances to hang out in the feed. The present clients don’t need a hefty substance that requires an hour to devour; they need something fascinating that will engage them briefly. Giving that can have unlimited advantages for your organization.

Concluding by saying, Instagram will keep on forming marketing. All things considered, that is the place where pretty much every client and prospect is, and connecting with them at this stage is critical to accomplishing incredible computerized promoting results. Focus on how different brands in your industry are utilizing Instagram, and track down your own specific manner to associate with your crowd and urge them to buy your items or administrations.

How to Handle URL parameters for SEO?

URL parameters can be problematic for SEO as combinations of parameters can create
thousands of URL variations out of one piece of content. However, URL parameters play a crucial role in the website’s user experience. Therefore, it is important to know how to use them in an SEO-friendly manner. First, let’s know what parameters are.
Parameters follow the question mark in the part of a URL. It also has other names: query strings, URL parameters, and URL variables. It includes a key and a value pair, separated by an equal sign. Multiple URL parameters can be added to a single webpage using the ampersand.

SEO problems caused by URL parameters
URL parameters cause several issues, including:
 Waste crawl budget
 Create duplicate content
 Make URLs less clickable
 Split page ranking signals

Assess the level of the URL Parameter Problem
It’s necessary to find out which parameters are used on your website. Few steps will help in understanding which parameters need handling, what is the scope of the problem, how search engines crawl, and to know the value it brings to users.
 Run a crawler to find any instance of a question mark in the URL.
 Take the help of Google Search Console URL Parameters Tool to find if Google has auto-added any query strings.
 Review the logged files and see if Google bot is crawling parameter-based URLs.
 Search using the site: URL: advanced operations to find how Google is indexing the parameters.
 Check Google Analytics All Pages report to search for question marks and how they are used by users. Also, ensure that URL query parameters are not excluded in the view setting.

All this information can help one decide how to handle the website’s parameters in a better way and address any SEO related problems.

Solutions
Few solutions to handle URL parameters for SEO:

 Rel=” canonical” link attribute can be used to find out if a page has the same content on another page, encourage search engines to merge ranking signals to the URL specified as authorized. Although this technique is not the best option when the parameter page content is not similar, it does have some benefits. That includes the ability to safeguard against the duplicate content and the consolidation of ranking signals to the canonical URL.

 Meta robots Noindex tag
This allows us to set a no index directive for any parameter page that adds little or no SEO value. Meta robots Noindex tag lets you stop search engines from indexing the page. It also has other advantages like the ability to safeguard against duplicate content, easy technical implementation, and removal of existing parameter-based URLs from the index.

 Robots.txt disallow
Robots.txt file is a great solution to block crawler access to all parameter-based URLs. It has a very easy technical implementation. This avoids duplicate content issues, allows crawl budget to be used more efficiently, and is suitable for all parameter types.

So now that you have gone through the possible solutions use the one that works best for you. Unfortunately, you can’t use all of them at one time as these SEO solutions can conflict with each other and cause unnecessary complexity.

Digital Marketing

  • What is Digital Marketing ?

Digital Marketing is marketing and advertising of business ,person, service or product using electronic device and digital technologies. Few examples of digital technologies are social media (Facebook, WhatsApp ,Instagram etc.) ,email ,SMS.
Basically, digital marketing refers to any online marketing efforts or assets.


  • Why digital marketing ?

With the growth of electronic devices and Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.

Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

You have options, which isn’t the case when using traditional marketing. With traditional marketing, you have fewer choices. You only have a couple of channels available, like radio, print, and TV, and many of these channels are expensive, which limits your choices further.

Choosing to use Internet marketing gives your company access to a range of strategies. You can pick the ones that match your business, goals, and target market the best, which helps you maximize the impact of online marketing on your bottom line.


  • How does Digital Marketing work ?

Digital marketing works by using a number of different strategies. Each of these may serve a totally different purpose even though they have a common goal. The strategies work together in order to drive relevant traffic to a business (either online or off) and then convert a one time visitor into a returning, loyal customer.


  • Types of Digital Marketing

There are several types of digital marketing some of them are :-

1. SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

2. PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

3. Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales.

4. Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

5. Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

6. SMS marketing

SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission-based, opt-in text messages.

7. Video marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.


  • How to create digital marketing strategy ?

Learn how to create digital marketing strategy now :-

  1. Determine your digital marketing goals.
  2. Choose your digital marketing channels.
  3. Set your digital marketing budget.
  4. Develop your digital marketing strategy.
  5. Launch your digital marketing strategy
  6. Monitor your digital marketing campaigns.
  7. Implement digital marketing campaigns improvements.
  8. Measure your digital marketing ROI.

  • How to find a digital marketing agency ?

You can find dozens of digital marketing agencies with a search on Google, but finding the perfect one for your business takes work. You need to determine your budget, research your options, meet your potential partner, and more to find the best agency for your company.

Get started on your search by following these steps:

  • Brainstorm some digital marketing goals
  • Choose a few preferred web marketing strategies
  • Determine an online marketing budget .
  • Compile a list of potential agencies by searching online and asking colleagues
  • Review each agency’s prices, services, and what their services include
  • Explore each agency’s case studies,testimonials and reviews
  • Request a custom quote or proposal from each agency
  • Meet with the agency and ask questions about their approach, results, and background.

THE NEW AGE OF MARKETING

How User Interviews Will Improve Your Customer Journey—and Your Sales -  Salesforce Canada Blog

gone are those days when sellers ruled the market,and decided what a customer should buy . Sellers then focused more on their profit and never bothered about their customer satisfaction. Thankfully those days are gone and the new era of marketing has already started. the new age of marketing is way more advanced and systematic . Now customers decide, what a seller should sell and have equal power to control the market. “There is a famous saying that says” customer is the king , no doubt that in today’s scenario customers are more than king, rather they are now worshiped as God.

21st century is all about customer satisfaction. Now marketing is not just about selling the products but it is about selling the right product, to right person at right price and at right time.Today we have various marketing strategies which helps the companies and entrepreneurs to know their customer first, before developing a product or a service. They focus more on communication and consumer choices and then decide the price and the design of the product. so basically we can say that consumer are the geese who lay golden eggs everyday.

Now a whole lot of system is developed just to track the consumers needs to satisfy them. Isn’t it great that a company spends so much money just to keep their customers happy ? But that doesn’t mean the company is not making profit, well the company which takes care of their customers eventually end up having more profit. if a company has great marketing strategies and have loyal customers then it can easily grow and can also run for long term.

Apart from customer satisfaction today’s marketing is also all about going digital. Yes, so here i would be stating the importance of digital marketing in today’s era . Digital marketing has evolved a lot more in these years, with the help of this skill one can not only track their customer’s needs but, can also make money out of it. digital marketing helps the company to grow their brand and also helps the companies to understand their customers in a more easy way. In order to make a product unique digital marketing plays a crucial role.

Change in marketing concepts shows how far marketing has changed. starting from production concept to marketing concept everything has changed and have changed for good. i don’t know how the future of marketing will be but i am sure it will be more scientific , more valuable and more customer oriented.

digital marketing v/s social media marketing

A digital marketing include one or more platforms like (Internet Advertising, Mobile ads, TV, SMS, etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)


While the two encompass different components, social media marketing is a part of digital marketing. However, while digital marketing will include promoting across multiple channels, social media marketing is limited to internet based social media platforms.

Digital marketing

Digital marketing is an era of new marketing, through this many people can commenced business, ads marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms.

Digital marketing is an all-encompassing term that consists of digital channels, such as content writing , SEO, email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers.

An average user consumes content via the television, computer, tablet, smartphone, radio, and other traditional media. This constant exposure to various types of media has led to information overload, further complicating the buyer’s journey. Digital marketing has allowed brands to stay relevant by making themselves visible through different channels and touchpoints.

Apart from traditional marketing channels, such as television, newspapers, billboards, and so on, marketers use these digital channels to guide prospects through their purchase journey and keep in touch with their existing customers.

Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:

  • To grow your products or services sales and profits
  • Create your brand awareness and build a strong relationship with your target audience
  • Create and add value
  • Promote your products or services or brand
  • And many more!

Remember that it is not necessary to include all available digital media marketing channels in your marketing campaign to accomplish your goals. Digital marketers develop a customized digital marketing strategy that includes the most appropriate digital marketing channels that fit your business, target audience, and of course, your budget.

Social media marketing

Social networking sites like Twitter, Facebook and Instagram are here to stay, which means that marketers can leverage this popularity and use it for their brand’s growth and also to pad their wallets. One of the greatest benefits of social media marketing is that it helps you reduce marketing costs, without sacrificing the results.

Not only can you reach a global audience with limited resources but social media can get you a target audience. Having access to all these customers will help boost traffic. When a new blog or update is put on the homepage, it can take time to get traction through Google, which means that few customers will know the new content if they are not searching for your product or service. Using social media for business also boosts your site’s SEO.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Best Social Media Marketing Tips

Social Media Content Planning

Great Social Content 

A Consistent Brand Image 

Social Media for Content Promotion

Sharing Curated Links

Tracking Competitors

Measuring Success with Analytics

There are also best platforms for social media marketing like Facebook, Instagram, Pinterest, twitter, google+, YouTube etc.

After reading the above explanations, it must be clear to you that social media marketing is just a part of digital marketing.

Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.

Using all the digital marketing channels is not a wise decision and do not have the right impact. The choice of digital media channels depends on your industry, business, and type of audience. Due to this, you often need to test, make changes, retest and measure the outcomes of your digital marketing campaigns to determine which works best for your brand or business. Based on these results, you can drop those digital marketing channels, which fail to provide satisfactory growth or ROI.

The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience.

Bickering Bollywood….

So we all know that Indian film industry aka Bollywood is the second highest movie producing industry in the whole world after Hollywood per annum. Well to be honest yeah i agree that Bollywood is a gold mine of vibrant,diverse and really amazing movies. But the question remains at the point as why such an old,powerful movie industry with actors like Shahrukh Khan and Amitabh Bachchan who come in the list of top ten richest actors in the world, and with directors like Satyajit Ray are never producing movies which at least can be the bread and butter of the whole world. French and the German movie industry even the movie industry of Chile and the Korea is producing movies which garners massive popularity worldwide. In french we have ‘Belle de Jour(1967)’ and ‘blue is the warmest color (2013)’, German’s having ‘The Marriage of Maria Braun(1978)’ and ‘Freier fall (2013)’, chile’s ‘A fantstic woman (2017), the ripple maker Parasite(2019) and many more from many other countries as well. And then the question prevails why not Bollywood?

Movies like Satyajit Ray’s Pather Panchali (1955) and Mira Nair’s Salam Bombay (1988) in a manner defined Indian movie industry’s potential. But current scenario Bollywood is all about nepotism and love stories nowadays. As if we see that famous movie Slumdog Millionaire(2008) which bagged eight Oscars is not what india is?But the entire movie industry of the world is running after one thing that if India is represented it either poverty or god forbid it’s about curry, thanks to everywhere you see starting from movies like critically acclaimed Lion(2016) or Love Sonoa(2018) everything is about how indians are suffering,human trafficking, lack of sanitation and blah blah blah!!! If we talk about that’s what we see i the world. But people need to realize something that India the world’s second most populous country,sixth largest economy and seventh largest country is not all about trash and poverty. This scenario as explained above is what shows the failure of bollywood. but not everythings bad as we can’t say that Bollywood has gone down totally in these recent years as we made so many good movies too like Raazi(2018), Neerja(2016), Uri(2019), Barfi(2012) , Lust stories(2018) , Mary Kom(2014), three idiots(2009), Bajirao Mastani (2015), Jodha Akbar(2008), Dangal(2016), Devdas(2002), My name is Khan(2010), Swades(2004), English Vinglish(2012), Tumbaad(2018), lagaan(2001), Tare zameen par(2007), PK(2014) and many more which show case the value of the Indian movie industry and it’s potentials.

Now if we talk about problem which is wrecking us all starts with the lack of originality and the rejection of new talent in Indian film industry and how can we forget the grandad of all fiasco the one and only Nepotism. Nepotism is whats actually responsible for killing the Indian film industry in a really gruesome manner as due to this the new talents in indian film industry is getting choked as we speak. Another big problem is the lack of experimentation and really comical and absurd action movies as I’m literally starving for a good science fiction movie or a bone chilling horror fiction at least. But all we get is boring love stories with a lot of songs which are not even sung by the actors but they are just LIP SYNCING to it. No diversity at all as white washing of the whole cast is the forte of bollywood. Not even a single dusky or black actor or actress in a lead role you will find here(leaving the very few exceptions). That’s what i meant when i wrote bickering bollywood as if bollywood won’t up it’s ante there will soon be what we call a hot white mess left in the indian subcontinent for people to watch. Toodles!

Digital Marketing – A new chapter in the Book of Marketing

With the percentage of internet users growing at an astonishing speed, most businesses are focusing their attention from offline to online marketing strategies along with their marketing spend. Digital marketing is developing at a phenomenal rate globally because of this reason. So if an enterprise is looking to expand in this climate, it needs to develop an online presence by focusing on internet penetration and interaction with users. Digital marketing is a high intensity advertising tool in this new era of digitization, capable of reaching a large audience anywhere and anywhere.

It actually allows a brand to be prevalent in a given context because the internet isn’t geographically bound and constrained. All the traditional advertising rules were tossed out the window and the power structure shaken to the core when the realization dawned on marketers how potent a digital marketing tool would be. The web has transformed the entire advertising and marketing system, to put it succinctly. In India, the digital advertising sector is experiencing a boom like never before. Until the current situation, Internet access was a privilege of sorts, the internet was used mainly by a small percentage of the population.

Create Your Digital Marketing Strategy For 2020 - Marketing in the ...

But a silent coup began in the form of changing the populace’s lifestyle. The internet went from being such a luxury service enjoyed by a few to a commodity meant for the public all attributable to technological advancements such as smartphones , laptops , tablets, etc. A classic example of this transition is e-commerce growth that has been helped by digital marketing miracles. Today, 35 percent of India’s population is using the internet and this number is expected to increase to 57 percent or more in the coming years. On this fact alone one can say that India’s Golden Age of digital marketing is on the verge of beginning.

The primary objective of any company is to prosper and if it does not expand, at one point it is set to fail. A company needs to further its business and expand market share to grow. In a highly dynamic business environment it simply cannot afford to rely on outdated marketing tools to achieve that goal. That’s where Google has been a resource for companies trying to expand and market themselves online. Google has developed so many valuable marketing resources for consumers that one can’t help but be tempted to go virtual.

Apart from that, most businesses have ventured into social media marketing to get a massive advantage and grow the company as it provides great platforms for creating a product and meeting potential clients. This is the main reason why on popular social media websites such as Pinterest, LinkedIn,  Facebook , Twitter , Instagram, YouTube and other social media networks one gets to see so many renowned businesses. Advertising was once a pretty common thing to understand. The corporation with the highest marketing budget generally prevailed. Therefore they could reach a wider audience they were more likely to attain the progress they wanted. Not quite so now.

The digital revolution had meant free advertising was everywhere for a time. Social networking networks, led by Facebook, brought back the pay-for-play concept. In other words, you’ve got to commit a small budget to reaching people through social media.

That is not necessarily a bad thing though. On the flip side, it means you can start competing as an advertising company based on your skills as opposed to simply spamming lots of posts, which had been the case before.

The digital age has regarded an era where anyone will enter the advertisement dogfight. Okay, those with large budgets still have an edge, but it’s no longer the deciding edge of before. Even the smaller businesses have good reason to play. Over the past few years, digital marketing has seen a massive upswing; every day, social media and search engines receive billions of messages. However, the aggressive complexity of online advertisement leads to a substantial decline in advertisement campaigns’ ROI. The through efficacy of obsolete tactics has paved the way for cutting-edge marketing innovations such as artificial intelligence, augmented reality and virtual.

As of now, digital marketing is growing and in the future it will only get better with steady technological advancements. There are only few instances of augmented reality being introduced digitally and the possibilities are likely to become endless with machine learning slowly making its way to the forefront of the digital world.And to end up making the most of that, businesses around the world should be prepared to keep up with changing conditions. If they want to establish a brighter future for themselves they must be ready and able to constantly upgrade. Exhilarating times are coming and for all those associated with digital marketing this will be a great ride.

4 Simple Steps to Begin Building an International Brand

If you are an entrepreneur, you are probably wondering what the best strategies to build an international brand are. Now that your business has made it at the local level, it will still succeed at the international level if you have a perfect approach. According to experienced business people, it is as simple as doing it all over again, but now in a different market setup overseas. But to make it clear for you, we will take you through the four important steps to help you succeed in building an international brand. Read on to learn more.

Look for a Market

The first step to succeeding in creating an international brand is to look for an appropriate market. The world is too small now that businesses can penetrate every corner, but one must identify the right market for their goods and services. What would be the point of rolling out an international brand that has no buyer? Market research is therefore crucial, especially when conducted by experts who understand international business in a better way. You can also focus on doing your own research online to identify this.

Prepare Your Product

You have no option other than to have a superior product that can compete with many others. Global businesses are numerous, and they’re more innovative than ever before. An excellent production team is what you need, whether you hire them locally or internationally. This means consistent product development research by talking to your consumers and checking what your competitors are offering. It is also crucial to consult experts so that they can give their opinion. In this case, speak to reliable consultants like those found on https://www.grsconsultants.com/. They will come in handy when preparing a product package for your market.

Create an Identity

Most companies and organizations already have a brand identity. Any person who sees the name of such an organization will instantly know what product they have on offer. Before hitting the global market, you can create a local identity through a website that is visible, providing superior products, and communicating with all of your customers. Customers like a differentiated product which will make them come back again and again. Being active in social activities in society will further make your identity clearer like Pen2Print, Eduindex and EduPub.

Market the Product

Marketing your products and brand name both locally and internationally is easy nowadays. All you need is to embrace digital marketing by starting a website and social media pages. The platform has no borders, which makes any business get noticed far and wide. You can customize SEO efforts to focus more on your targeted global market to increase your chances of visibility. With better marketing, your products will get buyers in the global market within no time.

Summary

Finally, I wish to mention that global brands are easy to create by following these four strategies. They have been tested by experts and are proven to work well for many businesses. You too can start implementing them today and make changes where necessary to suit your needs.