Market and marketing these two words revolve around in our daily life. A product without marketing is nothing. From a needle to an airplane everything needs marketing. As we all know, consumers and the market are directly proportional to each other. Both are dependent upon each other. Digital marketing is a far better thing than traditional marketing such as magazine ads, television, direct mail, and billboards. Now in the 21st century, everything is online and connected to the digital world. In recent times, digital marketing is an essential platform to establish any product or anything in front of consumers. Through this platform, you can reach more global customers.

What is digital marketing?

Digital marketing is also known as online marketing. It is a path of promoting brands or products to connect with valuable customers using the internet or any kind of digital media like the computer, mobile, or tablet. In simple words, the marketing which performs on a digital platform is called digital marketing. Mobile, internet, email, and social media are the mediums where digital communication takes place. So, we can say the digital strategy helps to reach customers in a timely, relevant, and cost-effective manner.

Types of digital marketing

There are many ways to promote your brands and product online. Below, we are discussing the many different ways of digital marketing.

1.Social Media Marketing

Facebook, Instagram, Twitter, Linkedin, and Youtube are the most popular social media marketing platform. In those platforms, the customers are always active. It is a trouble-free way to attract consumers. Social media marketing helps to know how well you connected with your consumers through the built-in engagement metrics. Many brands use social media marketing to communicate with audiences. The number of shares, comments, likes or total clicks to your website is the measuring factor of social media marketing. Social media marketing not only attracts consumers also creates brand awareness through online discussion.

2.Affiliate Marketing 

By promoting another person’s business is the prime thing in affiliate marketing. You can earn money in this way. It is a revenue share model. You get a commission whenever a customer buys something that you will promote for that merchant. In every single item sale, you earn money according to this.

3.Search Engine Optimization

SEO is a marketing tool that helps to optimize the web page. Optimizing the web pages is based on some key points.

  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links
  • Quality content

SEO helps for ranking a web page on Google. It’s a non-predictable thing that you are never 100 percent sure about your web page ranking. It’s due to the frequent changes of the algorithm by Google. You have to work on your website accordingly.

4.Content Marketing

Valuable, creative, and relevant content are the prime things to a target audience.SEO played a vital role in content marketing. We read about the product like its origin, its features, its price, its merits, and many more. When a consumer buys a product, they are willing to know the details. In traditional marketing, some salespersons are there to describe that product or brand. But in content marketing, content is the vital thing between the consumer and the product. If the content is not genuine and well written, then the customer may not buy that product.

According to a survey 

  • 92% of marketers think content is an important asset for their company
  • 62% company have 5000 content writers for publishing the content daily
  • 84% audience expect helpful and relevant content from the company on online platform before purchase 

Innovative and unique content can rank high your website on the Google platform.

5.Marketing Automation

Marketing automation is applied to automate sales to increase revenue and maximize efficiency. Frequently it is used by marketing and sales departments. It also helps to automate online marketing campaigns. It has the power to accelerate sales by 14.5% and can also lower marketing overhead by 12.2%. By selecting the appropriate automation software, you can automate digital marketing.

6.Pay-per-Click Marketing

It’s a complex process when and how people see your ad. Search Engine Results Page fills the spot based on what is necessarily an immediate auction. It is an internet advertising model used for manages traffic to websites. In this marketing, when a user clicks on online ads, advertisers pay for that. An algorithm is used for ranking the ads based on certain aspects.

  • Bid amount
  • Ad quality
  • Keyword relevance
  • Landing page quality

Usually, businesses should pay $1 to $2 per click. By research, a small or medium-size industry spends approximately $108,000 to $120,000 per year. The competitive market is the main thing for the expensive cost of Google’s PPC advertising program.

7.Native Advertising

The sponsored posts on the news website are the best example of native advertising. Its other name is sponsored content. Native ads are listed as digital ads. The message podcast and GE, Taco Bell and Snap chat, Patron Tequila, and Twitter are examples of native advertising.