What is Digital Marketing ?
Digital Marketing is marketing and advertising of business ,person, service or product using electronic device and digital technologies. Few examples of digital technologies are social media (Facebook, WhatsApp ,Instagram etc.) ,email ,SMS.
Basically, digital marketing refers to any online marketing efforts or assets.
- Why digital marketing ?
With the growth of electronic devices and Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.
Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.
To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.
You have options, which isn’t the case when using traditional marketing. With traditional marketing, you have fewer choices. You only have a couple of channels available, like radio, print, and TV, and many of these channels are expensive, which limits your choices further.
- How does Digital Marketing work ?
Digital marketing works by using a number of different strategies. Each of these may serve a totally different purpose even though they have a common goal. The strategies work together in order to drive relevant traffic to a business (either online or off) and then convert a one time visitor into a returning, loyal customer.
- Types of Digital Marketing
There are several types of digital marketing some of them are :-
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
3. Content marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales.
4. Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.
5. Email marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
6. SMS marketing
SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission-based, opt-in text messages.
7. Video marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
- How to create digital marketing strategy ?
Learn how to create digital marketing strategy now :-
- Determine your digital marketing goals.
- Choose your digital marketing channels.
- Set your digital marketing budget.
- Develop your digital marketing strategy.
- Launch your digital marketing strategy
- Monitor your digital marketing campaigns.
- Implement digital marketing campaigns improvements.
- Measure your digital marketing ROI.
- How to find a digital marketing agency ?
You can find dozens of digital marketing agencies with a search on Google, but finding the perfect one for your business takes work. You need to determine your budget, research your options, meet your potential partner, and more to find the best agency for your company.