A digital marketing include one or more platforms like (Internet Advertising, Mobile ads, TV, SMS, etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)
While the two encompass different components, social media marketing is a part of digital marketing. However, while digital marketing will include promoting across multiple channels, social media marketing is limited to internet based social media platforms.
Digital marketing is an era of new marketing, through this many people can commenced business, ads marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms.
Digital marketing is an all-encompassing term that consists of digital channels, such as content writing , SEO, email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers.
An average user consumes content via the television, computer, tablet, smartphone, radio, and other traditional media. This constant exposure to various types of media has led to information overload, further complicating the buyer’s journey. Digital marketing has allowed brands to stay relevant by making themselves visible through different channels and touchpoints.
Apart from traditional marketing channels, such as television, newspapers, billboards, and so on, marketers use these digital channels to guide prospects through their purchase journey and keep in touch with their existing customers.
Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:
- To grow your products or services sales and profits
- Create your brand awareness and build a strong relationship with your target audience
- Create and add value
- Promote your products or services or brand
- And many more!
Remember that it is not necessary to include all available digital media marketing channels in your marketing campaign to accomplish your goals. Digital marketers develop a customized digital marketing strategy that includes the most appropriate digital marketing channels that fit your business, target audience, and of course, your budget.
Social media marketing
Social networking sites like Twitter, Facebook and Instagram are here to stay, which means that marketers can leverage this popularity and use it for their brand’s growth and also to pad their wallets. One of the greatest benefits of social media marketing is that it helps you reduce marketing costs, without sacrificing the results.
Not only can you reach a global audience with limited resources but social media can get you a target audience. Having access to all these customers will help boost traffic. When a new blog or update is put on the homepage, it can take time to get traction through Google, which means that few customers will know the new content if they are not searching for your product or service. Using social media for business also boosts your site’s SEO.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
How Social Media Marketing Can Help You Meet Your Marketing Goals
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
Best Social Media Marketing Tips
Social Media Content Planning
Great Social Content
A Consistent Brand Image
Social Media for Content Promotion
Sharing Curated Links
Measuring Success with Analytics
There are also best platforms for social media marketing like Facebook, Instagram, Pinterest, twitter, google+, YouTube etc.
After reading the above explanations, it must be clear to you that social media marketing is just a part of digital marketing.
Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
Using all the digital marketing channels is not a wise decision and do not have the right impact. The choice of digital media channels depends on your industry, business, and type of audience. Due to this, you often need to test, make changes, retest and measure the outcomes of your digital marketing campaigns to determine which works best for your brand or business. Based on these results, you can drop those digital marketing channels, which fail to provide satisfactory growth or ROI.
The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience.