What is digital marketing?

What is digital marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

              At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

Digital Marketing in 2021:

1.Voice Search Optimization:

  • According to research on voice search, they found that 55% of teenagers use voice search every day. This massive adoption by the entire generation shows how popular voice search is going to get in the future.
  • Google claims that they have achieved 95% accuracy with their Voice Search. With higher precision of search, the ease of use factor for voice search has jumped up. Now with better accuracy to match what you ask for, and the ease of using your voice to get results makes the process personalized and attractive.

2. Programmatic Advertising:

  • Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.
  • Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences. 
  • Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

3. Chatbots:

  • Chatbots are considered one of the top digital marketing trends in 2021,the AI-based technology makes use of instant messaging to chat with customers, and with site visitors. It is designed to communicate with customers by textual or auditory methods. 
  • Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of users visiting the website at once, it advantageous to have a technology that answers hundreds of users at once.  The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions. 

4. Personalization:

  • If you want to outperform your competitors and want to stand out in the market, you must focus on personalizing content, products, emails, etc. Personalization is the next big trend that will soon become an industry standard.
  • The best example to understand the power of personalization are Amazon and Netflix, they have personalized recommended movies for each user. Here are some other examples of brands that are progressively using personalization at present.

5. Video Marketing:

  • Video Marketing is also one of the top digital marketing trends in 2021 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.
  • One of the issues faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too difficult and tedious for users to read them. 

6. Instagram Reels:

  • The Instagram Reels was great news for marketers & content creators. Especially since Tik Tok was banned in a few countries, reels have served as the best replacement. 
  • The great news for digital marketers is that Reels are providing more than double engagement rates when compared to posting a normal video.
  • video can present the same information in a much better way regardless of the device. 
  • As a marketer, you can use this feature to showcase many kinds of content such as informative content, behind the scenes of the organization, product reviews, etc.

10 Advantages of Social Media Marketing

Envision spending just 6 hours every week to build your business’s acknowledgment, traffic, and deals with practically no expense. That’s correct! About 90% of advertisers asserted that social media created monstrous openness for their organization and that’s just one of its numerous benefits. Social organizations are currently a considerable piece of each marketing methodology, and the advantages of utilizing social media are incredible to the point that anybody not executing this financially savvy asset is passing up an amazing marketing opportunity. It’s not difficult to see that social media marketing is a vital component for achievement in marketing and numerous advertisers understand the potential for business development utilizing the stage. Nonetheless, a portion of these experts are uncertain of which strategies to apply and on the off chance that they are powerful. As per Social Media Analyst, about 96% of advertisers are as of now partaking in social media marketing, yet 85% of members aren’t certain which apparatuses are the awesome use. With our assistance, we will lessen the disarray by altogether clarifying the benefits of utilizing social media to showcase your business.

increased brand awareness

Social media is one of the most fee-green digital marketing methods used to syndicate content material and increase your commercial enterprise’ visibility. enforcing a social media method will substantially increase your logo reputation considering that you’ll be engaging with a huge audience of purchasers. To get started, create social media profiles on your business and start interacting with others. Get personnel, business partners, and sponsors to “like” and “percentage” your web page. certainly having people have interaction along with your content will increase logo focus and start building your reputation as a business. each submits this is shared may be brought to a brand new network of people, that could make them becoming capability customers and the more individuals who recognize about your commercial enterprise, the better. by way of making an investment only a few hours consistent with week, over ninety one% of entrepreneurs claimed that their social advertising and marketing efforts substantially improved their publicity. there is no doubt that by way of actually having a social media page your logo will gain, and with ordinary use, it can generate an extensive target market to your commercial enterprise.

more inbound traffic

Without advertising your enterprise on social media, your inbound traffic is limited for your usual customers. The people familiar together with your brand are possibly searching for the identical keywords you already rank for. without utilizing social media as a part of your advertising and marketing method, you’ll have a whole lot extra problem accomplishing absolutely everyone out of doors of your loyal client circle. each social media profile you upload on your advertising blend is a gateway in your internet site, and each piece of content material you put up is some other possibility to accumulate a new patron. Social media is a melting pot of various kinds of humans with varying backgrounds and behaviors. With exceptional human beings come unique desires and special ways of wondering. Syndicating your content material on as many platforms as feasible permits these people to organically attain your commercial enterprise. as an instance, perhaps a person in an older demographic of purchasers will search for your website the usage of a particular key-word on Facebook, but a millennial may want to begin their seek with the aid of using a special social media platform totally, due to the fact they look for merchandise definitely differently. by advertising on social media you may efficaciously open your business to a greater variety of versatile consumers all around the global.

improved search engine rankings

Even though posting on social media might get your enterprise a few site visitors, an extra attempt than this is required to peer substantial achievement. SEO could be very critical for attaining higher web page scores and acquiring visitors for your commercial enterprise internet site. whilst social media would not immediately boom search engine ratings, Social Media Examiner states that extra than 58% of entrepreneurs who have been the usage of social media for 365 days or longer nevertheless see stepped forward seek engine scores. Being capable of rank in the pinnacle positions in your key phrases will revolutionize your traffic and keep generating advantageous results for your commercial enterprise. let’s face it, everybody uses Google to discover records, and they possibly won’t navigate past page 1 because their answer typically is on the first page of results. if your commercial enterprise website is not ranked closer to the top of seek engine outcomes, you need to probably adjust your search engine optimization approach. to offer yourself the satisfactory risk of ranking higher through social media, create excessive satisfactory content that integrates your centered keywords. content that includes blogs, infographics, case research, business facts, and worker pictures will make your commercial enterprise’s social media profile exciting and credible. when you begin posting pleasant content material, you may start to build a social media community where fans will “like” and “share” your content material. most significantly, it offers you more opportunities to get in front of enterprise influencers who will write about your commercial enterprise and provide hyperlinks again – with a view to help to without delay growth seek engine rankings.

higher conversion rates

With accelerated visibility, your commercial enterprise profits extra possibilities for conversion. each weblog submission, photo, video, or comment may also lead viewers to your organization’s website and growth visitors. Social media advertising and marketing let your enterprise offer a superb impact thru a humanization element. whilst brands are interactive by using sharing content material, commenting, and posting statuses on social media, it personifies a logo. human beings opt to do enterprise with different people, rather than corporations. Over fifty one% of marketers claimed that taking the time to increase relationships with clients confirmed fantastic results in sales. The higher impression you’re making on a vacationer, the much more likely they’re to think of your enterprise whilst the want for your product or services arises. research has also proven that social media has a one hundred% higher lead-to-close fee than outbound marketing. while a brand is interactive online, customers who comply with your emblem’s debts often start to more absolutely believe the credibility of your enterprise. human beings use social media platforms to stay connected to their pals, family, and communities. when you consider that people are already speaking, why not throw your emblem into the mixture? more likely than not, they may point out your brand to a friend while your services or products are wanted, ordinary providing your business with social evidence of its exceptional. As pronounced by means of Social Media Examiner, approximately 66% of marketers noticed lead technology blessings by using the usage of social media platforms for a minimum of 6 hours per week. putting your brand in an environment wherein human beings are sharing, liking, and talking, can only improve the conversion charges in your current visitors.

better sutomer satisfaction

Social media is a networking and conversation platform. creating a voice for your business enterprise thru those platforms is vital in humanizing your enterprise. customers admire understanding that when they publish remarks on your pages, they’ll get hold of a customized reaction rather than an automatic message. Being able to acknowledge every comment indicates which you are attentive to your visitors’ desires and purpose to provide the best revel in.

every patron interplay on your commercial enterprise’s social media bills is an opportunity to publicly display your compassion for your clients. whether or not a person has a query or a grievance, social media allows you to address the problem through the use of interpersonal speak. A logo devoted to client delight that takes the time to compose personal messages will inherently be regarded in a fantastic light, although responding to patron criticism.

improved brand loyalty

One of the principal desires of just about all organizations is growing a devoted customer base. thinking about that customer pleasure and logo loyalty normally cross hand in hand, it’s miles essential to regularly interact with purchasers and begin growing a bond with them. Social media isn’t just constrained to introducing your logo’s products and promotional campaigns. clients see those structures as a provider channel where they can talk at once with the commercial enterprise. The millennial era is understood for being the maximum logo loyal customer of all. Born among the early 1980s and the early 2000s, millennials are the biggest era in US records — and will soon completely consume the marketplace. studies show that this phase of clients is 62% more dependable to manufacturers that without delay have interaction with them on social media. because those generation natives require a conversation with their manufacturers, organizations need to implement social media advertising to get the attention of their maximum influential customers.

more brand authority

Consumer pride and emblem loyalty each play an element in making your enterprise more authoritative, however, all of it comes down to communique. when clients see your corporation posting on social media, specifically replying to customers and posting unique content, it makes you appear extra credible. regularly interacting with customers demonstrates that your enterprise cares approximately customer satisfaction, and is to be had to reply to any questions that they may have. happy customers are keen to unfold the phrase approximately an amazing service or product and they typically turn to social media to specific their opinion. Having customers point out your enterprise on social media will promote your business, and display new traffic your price and emblem authority. once you got a few satisfied customers who’re vocal approximately their positive buy enjoy, you may let the advertising and marketing be achieved for you by means of real customers who enjoyed your products or services.

cost effective

Social media marketing and marketing is likely the most price-efficient part of a marketing method. Signing up and creating a profile is free for nearly all social networking structures, and any paid promotions making a decision to spend money on are a relatively low value as compared to other advertising and marketing tactics. Being value-effective is such a bonus because you can see a greater return on investment and maintain a bigger price range for other advertising and enterprise expenses. If making a decision to use paid marketing on social media, continually begin small to peer what you ought to anticipate. As you become extra relaxed, high-quality-tune your approach and strive to increase your price range. simply by means of spending a small amount of time and money, you could substantially boom your conversion prices and sooner or later get go back on investment on the money you first of all invested.

gain marketplace insight

One of the most precious advantages of social media is marketplace perception. What higher way to know the thoughts and needs of your customers than by using without delay speak to them? by means of monitoring the interest for your profiles, you may see patron’ pursuits and critiques that you won’t otherwise be privy to if your business didn’t have a social media presence. the usage of social media as a complementary research device can help benefit statistics as a way to aid you in know-how your enterprise. after you gain a big following, you can use extra gear to research the demographics of your purchasers. any other insightful component of social media advertising and marketing is the capacity to phase your content material syndication lists based on topic, and become aware of which styles of content material generate the maximum impressions. these tools provide you with the capability to measure conversions based on posts on numerous social media platforms to discover the best combination for generating revenue.

thought leadership

Posting insightful and nicely-written content material to your social media is a brilliant manner to come to be a professional and chief in your subject. there is nobody way to end up a thought leader – it requires work that can be supported via online networking gear. to set up yourself as an expert, be sure to utilize social media systems and construct your presence. Be communicative, connect to your audience, share content material, and promote your authority. while your social media campaign is aligned with different advertising efforts, your abilities may be highlighted and fans will look as much as you. Being able to immediately hook up with your clients creates a relationship that they’ll value, allowing you to come to be a terrific influencer for your area.

How to Handle URL parameters for SEO?

URL parameters can be problematic for SEO as combinations of parameters can create
thousands of URL variations out of one piece of content. However, URL parameters play a crucial role in the website’s user experience. Therefore, it is important to know how to use them in an SEO-friendly manner. First, let’s know what parameters are.
Parameters follow the question mark in the part of a URL. It also has other names: query strings, URL parameters, and URL variables. It includes a key and a value pair, separated by an equal sign. Multiple URL parameters can be added to a single webpage using the ampersand.

SEO problems caused by URL parameters
URL parameters cause several issues, including:
 Waste crawl budget
 Create duplicate content
 Make URLs less clickable
 Split page ranking signals

Assess the level of the URL Parameter Problem
It’s necessary to find out which parameters are used on your website. Few steps will help in understanding which parameters need handling, what is the scope of the problem, how search engines crawl, and to know the value it brings to users.
 Run a crawler to find any instance of a question mark in the URL.
 Take the help of Google Search Console URL Parameters Tool to find if Google has auto-added any query strings.
 Review the logged files and see if Google bot is crawling parameter-based URLs.
 Search using the site: URL: advanced operations to find how Google is indexing the parameters.
 Check Google Analytics All Pages report to search for question marks and how they are used by users. Also, ensure that URL query parameters are not excluded in the view setting.

All this information can help one decide how to handle the website’s parameters in a better way and address any SEO related problems.

Solutions
Few solutions to handle URL parameters for SEO:

 Rel=” canonical” link attribute can be used to find out if a page has the same content on another page, encourage search engines to merge ranking signals to the URL specified as authorized. Although this technique is not the best option when the parameter page content is not similar, it does have some benefits. That includes the ability to safeguard against the duplicate content and the consolidation of ranking signals to the canonical URL.

 Meta robots Noindex tag
This allows us to set a no index directive for any parameter page that adds little or no SEO value. Meta robots Noindex tag lets you stop search engines from indexing the page. It also has other advantages like the ability to safeguard against duplicate content, easy technical implementation, and removal of existing parameter-based URLs from the index.

 Robots.txt disallow
Robots.txt file is a great solution to block crawler access to all parameter-based URLs. It has a very easy technical implementation. This avoids duplicate content issues, allows crawl budget to be used more efficiently, and is suitable for all parameter types.

So now that you have gone through the possible solutions use the one that works best for you. Unfortunately, you can’t use all of them at one time as these SEO solutions can conflict with each other and cause unnecessary complexity.

digital marketing v/s social media marketing

A digital marketing include one or more platforms like (Internet Advertising, Mobile ads, TV, SMS, etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.)


While the two encompass different components, social media marketing is a part of digital marketing. However, while digital marketing will include promoting across multiple channels, social media marketing is limited to internet based social media platforms.

Digital marketing

Digital marketing is an era of new marketing, through this many people can commenced business, ads marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms.

Digital marketing is an all-encompassing term that consists of digital channels, such as content writing , SEO, email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers.

An average user consumes content via the television, computer, tablet, smartphone, radio, and other traditional media. This constant exposure to various types of media has led to information overload, further complicating the buyer’s journey. Digital marketing has allowed brands to stay relevant by making themselves visible through different channels and touchpoints.

Apart from traditional marketing channels, such as television, newspapers, billboards, and so on, marketers use these digital channels to guide prospects through their purchase journey and keep in touch with their existing customers.

Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:

  • To grow your products or services sales and profits
  • Create your brand awareness and build a strong relationship with your target audience
  • Create and add value
  • Promote your products or services or brand
  • And many more!

Remember that it is not necessary to include all available digital media marketing channels in your marketing campaign to accomplish your goals. Digital marketers develop a customized digital marketing strategy that includes the most appropriate digital marketing channels that fit your business, target audience, and of course, your budget.

Social media marketing

Social networking sites like Twitter, Facebook and Instagram are here to stay, which means that marketers can leverage this popularity and use it for their brand’s growth and also to pad their wallets. One of the greatest benefits of social media marketing is that it helps you reduce marketing costs, without sacrificing the results.

Not only can you reach a global audience with limited resources but social media can get you a target audience. Having access to all these customers will help boost traffic. When a new blog or update is put on the homepage, it can take time to get traction through Google, which means that few customers will know the new content if they are not searching for your product or service. Using social media for business also boosts your site’s SEO.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Best Social Media Marketing Tips

Social Media Content Planning

Great Social Content 

A Consistent Brand Image 

Social Media for Content Promotion

Sharing Curated Links

Tracking Competitors

Measuring Success with Analytics

There are also best platforms for social media marketing like Facebook, Instagram, Pinterest, twitter, google+, YouTube etc.

After reading the above explanations, it must be clear to you that social media marketing is just a part of digital marketing.

Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.

Using all the digital marketing channels is not a wise decision and do not have the right impact. The choice of digital media channels depends on your industry, business, and type of audience. Due to this, you often need to test, make changes, retest and measure the outcomes of your digital marketing campaigns to determine which works best for your brand or business. Based on these results, you can drop those digital marketing channels, which fail to provide satisfactory growth or ROI.

The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience.

Social Media Marketing – A Look Into The Future Of Marketing

Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.

Social Media Marketing Converts Up to 3-Fold Because Millennials ...

Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.

Rise of Video Content:

Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.

Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.

Lead Generation through Social Media:

Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.

Influencer Engagement:

Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.

Conclusion:

When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.

How to grow your business through Instagram

Instagram is a great marketing tool for any business to flourish. It has over 800 million monthly active users. Despite it being a massive platform, it is fairly easy to grow your business on it. It allows you to connect with your fans, customers, partners, and prospects. For your account, to be worth your efforts and time, the most important thing is to be active on it. 

Let’s take a look at how Instagram can help in building a brand and grow your following without spending a single penny on advertising.

  • Post images that attract the audience – A picture is worth a thousand words so make sure it counts. To get active audience engagement, offer both – great design and value. Use sites like Canva and Stencil to design the best infographics or posts. No need to hire graphic designers, these tools make your posts look extremely professional at free of cost.
  • “Call to action” a must thing – There are a lot of companies that just post on Instagram without the customers knowing what to do, where to go. One can always make use of the bio section for a strong “Call-to-action” that directs people to the sales page or the company’s website. This way it is much easier for better functioning of the business.
  • The right use of Hashtags (#) – Hashtags are extremely powerful for increasing engagement, categorizing posts, attracting followers to a certain niche and also to strengthen the brand image. Every time you make a post, make sure to write a caption with it including the hashtags ( don’t use more than 5 ). This will make your post look well put up and appealing to the audience.
  • Regularity in posting content – You don’t have to spam the audience but make sure to at least post one or two times a day. This will help in keeping the audience updated and be interested in your brand. None the less, the more the posting is done more the chances of a rapid increase in followers.
  • Engagement is the key – Engagement with the audience can be fruitful for your company. Start liking, commenting on their posts, it can often lead them to visit your brand’s Instagram handle. There are chances that they can also reciprocate by liking and following it. Purchasing followers can never be in one’s interest, so avoid it.
  • Look up to Analytics – Instagram provides an option to check the insights of the profile. One can see which post got the most engagement, which day is when people are most active, when is the best time to post. With the help of this information, plan your future posts accordingly to get the most mileage out of them.

All in all, this visual feed can reflect your brand’s uniqueness and differentiate your business from others. So with the right marketing strategy make the best use of it possible. Take advantage of all that Instagram has to offer and you are good to go.