Over the past several years the global community of social media marketing has changed significantly and it will continue to evolve. That makes keeping ahead of the digital curve a critical factor in successful business worldwide. Understanding how to take advantage of the new features is key to rolling out social media platforms on an ongoing basis and to do so, marketers need to look forward to it forever.
Looking into the future of business social media marketing and picking up the right trends, it doesn’t take a hot line to the supernatural or even support from the occult to pay off the track. Alternatively, you can conveniently use latest trends and data, and accurately map the trajectory of social media marketing. So let’s look at the future of corporate social media marketing trends, without much further fuss.
Rise of Video Content:
Video content has now become an essential asset to reach its audience for social media marketers. Live streaming, however, has demonstrated to be an even more successful way of attracting traffic. Statistics showed that individuals are 3 times more likely to watch live video than pre-recorded videos on Facebook. The social media network has also altered its algorithm to guarantee that live videos in news feeds stay nearer the top than the pre-recorded material.
Videos have become absolutely essential for marketing campaigns as they have a far greater organic reach than photo posts on most platforms like social media. Live video also takes things one step further by letting your viewers directly engage with you. It makes live streaming the best choice for real-time Q&A, a fantastic way to build brand ambassadors, and a powerful tool to support your product, service, and company dialogue.
Lead Generation through Social Media:
Businesses are rapidly coming to the realization that many messages on social media platforms that the average citizen makes are untagged about goods and services. Consequently, this circumstance has resulted in the increased need to rummage through social networking sites such as Instagram, Twitter and using the search option to find product references. Teams concerned with social media marketing need to provide information to the public seeking product and service information, and transform untagged mentions into leads and eventually transactions. Websites on social media are rapidly taking advantage of untagged mentions to build buckets of leads given to associated companies.
Working with an influencer has been one of the most successful ways of bringing a brand in front of a heavily targeted public. Influencers have proven to be extremely beneficial to marketing campaigns, rising conversion rates dramatically and retention. Considering the advantages that arrive with influencer marketing, it seems the only reason more organizations don’t do it is that they don’t know how or where to start. When it comes to influencer marketing, simply hiring a celebrity or fashion model with hundreds of thousands of followers is no longer a safe bet or even the most lucrative option. Innovations in marketing strategies brought about by influencers refer to a range of smaller niche players delivering a match winning punch than a celebrity with their tons of followers. A major reason for this emergence of smaller influencers is that they often have a personal link to their followers and they engage with them more frequently. As a result, the relevant content posted by influencers’ posts with a brand to the right target audience will bring in more leads and customers. Consequently as these niche influencers can be hired at lower costs compared to celebrities, companies will not have to over fit their social media marketing budget to generate high quality leads.
When it comes to social media marketing, change is unavoidable. Social media platforms are under constant renovation in the hopes of serving users with creative and interesting features that separate them from competition. It’s imperative to always look forward to staying ahead of the digital curve and finding people who take advantage of what’s coming next.