Social media :

Social media refers to methods of communication where individuals produce, share, and/or exchange knowledge and concepts in online groups and networks. The primary accounts on Facebook, Twitter, Instagram, LinkedIn, and YouTube are managed by the Office of Communications and Marketing.

Social media marketing:

Social media apps are used as a marketing tool in social media marketing (SMM), a type of online advertising. These social media platforms give businesses the chance to interact with their customers in order to develop a strong brand, boost sales, and enhance website traffic.

Types of Social media marketing:

1.Advertising

2.Influencer marketing

3.Social media management

4.Paid media

1.Advertising:

Social media advertising is a form of digital marketing that involves sending sponsored advertisements to your target audience through social networks like Facebook, Twitter, and Instagram. Ads on social media are a quick and efficient approach to reach your target audience and expand your marketing initiatives.

2.Influencer Marketing:

One who has the power to influence others is an influencer. Influencer marketing is a type of social media promotion where brands pay individuals to spread the word about their goods or services to their followers. Influencer marketing first appeared in the form of celebrity endorsements.

3.Social media Management:

While social media marketing focuses more on developing and implementing a strategy to generate leads for your business through your presence on social platforms, social media management focuses more on using social media accounts.

4.Paid media:

External marketing initiatives involving a sponsored placement are referred to as paid media. Branded content, display ads, and PPC advertising are examples of paid media. For internet firms, paid media is a crucial part of revenue growth and brand visibility.

Importance of Social media marketing:

Brands have the chance to develop trust with potential customers, partners, and talent/employees by engaging on social media. This is especially true if other people are spreading the word about your company’s name, products, or services.

Benefits of Social media marketing:

1.Promote customer services

2.Impacting conversion and sales rates.

3.Draw the audience in.

4.Develop your leadership skills.

5.Investigate the opposition.

6.Boost SERP visibility.