What is digital marketing?

What is digital marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

              At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

Digital Marketing in 2021:

1.Voice Search Optimization:

  • According to research on voice search, they found that 55% of teenagers use voice search every day. This massive adoption by the entire generation shows how popular voice search is going to get in the future.
  • Google claims that they have achieved 95% accuracy with their Voice Search. With higher precision of search, the ease of use factor for voice search has jumped up. Now with better accuracy to match what you ask for, and the ease of using your voice to get results makes the process personalized and attractive.

2. Programmatic Advertising:

  • Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.
  • Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences. 
  • Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years.

3. Chatbots:

  • Chatbots are considered one of the top digital marketing trends in 2021,the AI-based technology makes use of instant messaging to chat with customers, and with site visitors. It is designed to communicate with customers by textual or auditory methods. 
  • Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of users visiting the website at once, it advantageous to have a technology that answers hundreds of users at once.  The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions. 

4. Personalization:

  • If you want to outperform your competitors and want to stand out in the market, you must focus on personalizing content, products, emails, etc. Personalization is the next big trend that will soon become an industry standard.
  • The best example to understand the power of personalization are Amazon and Netflix, they have personalized recommended movies for each user. Here are some other examples of brands that are progressively using personalization at present.

5. Video Marketing:

  • Video Marketing is also one of the top digital marketing trends in 2021 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.
  • One of the issues faced by marketers in recent years was to showcase long-form texts on mobile screens, as it becomes too difficult and tedious for users to read them. 

6. Instagram Reels:

  • The Instagram Reels was great news for marketers & content creators. Especially since Tik Tok was banned in a few countries, reels have served as the best replacement. 
  • The great news for digital marketers is that Reels are providing more than double engagement rates when compared to posting a normal video.
  • video can present the same information in a much better way regardless of the device. 
  • As a marketer, you can use this feature to showcase many kinds of content such as informative content, behind the scenes of the organization, product reviews, etc.