How does social media influence consumer behavior?

More purchasers are present via social media networks than at any other time. Purchasers are searching for surveys and suggestions. In this way, it’s fundamental to have a conspicuous online presence on different social media stages.

The most recent pattern in showcasing is the presentation of social media. Social media has the ability to impact possible clients from the beginning until the phase of a buy and past too.

To get going, shoppers need mindfulness about your image and its contribution. At a later stage, when they begin to limit their decisions, you need an online media influencer to persuade their decision. A steady discourse between the client and the brand is vital for keeping the relationship solid. An appealing and enlightening substance can stick the clients to your image.

Here are 4 manners by which social media impacts customer conduct:

Builds product awareness

Social media is an enormous impact on purchasers when they are endeavoring to assemble mindfulness about a specific item. At the point when individuals deal with an issue, they begin looking for an answer. Yet, the greater part of the occasions individuals don’t know which item or administration will take care of their issues.

How individuals become acquainted with about your item? A huge part of the crowd becomes acquainted with your image through the substance that is dispersed via social media.

The point of each business is to impact shopper conduct. On the off chance that you don’t have a brand presence via social media, you are passing up a significant chance to impact your customer purchasing conduct.

social proof as a greater force of buying descisions

Social media has brought about the advancement of social verification as a more prominent power for purchasing choices. Social verification has arisen because of the inclination of individuals to impersonate the conduct of individuals around them or individuals who mirror individuals who have an impact on them.

Glad clients will in general approach commending the items with likes, offers, audits, and remarks via online media. Advertisers are making social space more straightforward by sharing audits, remarks, likes, tweets, and pins of their cheerful clients to create brand trust and increment transformation rate.

Sharing tributes, contextual investigations, pictures, remarks, and recordings of glad clients will assemble more noteworthy trust and will function admirably on your arrival, page, counseling page, and sign-up page too.

The force of social confirmation can’t be subverted when online media has become a vital piece of purchasers and vendors. Social advertisers hoping to sell their items ought to have a strong social verification in a type of contextual analyses, pictures, video, unit cast meetings, and influencers as a component of their selling methodology. This will in the end expand the change rate.

promotions, discounts, and details on social media

Numerous web-based media clients have pursued web-based media gatherings/discussions that they are keen on. At the point when shoppers see advancements, limits, and arrangements via social media, it impacts their purchasing conduct.

Social media is an economic stage that gives brands moment reach to billions of dynamic web-based media clients. Brands ought to guarantee that the intended interest group sees your items, likes them, and offers them via social media, which assists with impacting buyer conduct.

social media influencers

Purchasers are bound to purchase when they get suggestions from an individual they trust. Big names and well-known individuals move their crowd and impact their purchasing conduct.

For instance, a powerful gamer would support gaming and tech items. Customers via online media admire these influencers for suggestions and guidance on items. A positive impact will urge the purchaser to purchase the item.

Influencer advertising can do something amazing for your image by drawing in more clients. Numerous advertisers are supplanting superstars with YouTube, Instagram, and Snapchat influencers. These online stars are giving unfiltered input on items, and purchasers love it.

Social media, which incorporates the substance, visuals, advancements, limits, and influencers, can impact the purchasing conduct of shoppers.

The impacts of social media on buyer conduct can’t be overlooked by brands and organizations.

Instagram As A Digital Marketing Tool

Social media has changed the manner in which we speak with one another, incorporating how organizations speak with their intended interest group. The prominence of these stages has quickly made social media when all is said in done, a fundamental instrument for advertisers across ventures. In any case, one social media stage has totally changed the universe of computerized showcasing due to its impact on the two clients and brands: Instagram.

Over the most recent couple of years, Instagram has made new sub-classes, professions, and organizations and changed the manner in which individuals see organizations. Instagram is a solid power that advertisers can’t easily overlook any longer. Following are a portion of the numerous ways Instagram has affected the scene of showcasing and current client conduct.

Increasing visual marketing efforts

Because of the force of Instagram, organizations are progressively putting resources into visual advertising. All things considered, there are 500 million every day dynamic clients on Instagram. After a preliminary attempt, advertisers rapidly acknowledge how much likely lies in the stage and are resolved to execute it in their promoting techniques. On Instagram, a message’s visual effect is a lot more grounded than some other sense. Consequently, organizations are creating their own visuals to draw in their devotees, from photographs of their representatives to pictures of their items in various circumstances. Because of Instagram, organizations are getting more inventive with their way to deal with the visual promotion.

Creating more video content

As a feature of their expanding center around visual substance, advertisers are making more recordings. Instagram’s generally new video highlight is as yet developing in prominence with individual and business clients. Organizations are delivering spellbinding and shareable recordings they make for the most part in-house. This isn’t at all astonishing, as video and online media are two of the advertising apparatuses that bring the best outcomes. At the point when you join them, you have another approach to draw the consideration of your clients and prospects and construct dependable, significant associations with them.

Generating feedback is increasingly important

Feedback has consistently been significant for advertisers, yet with an online media stage like Instagram, criticism is essential. Your crowd’s response to your substance is apparent to everybody and, in this manner, can fundamentally affect your online standing. From the number of preferences, your Instagram profile needs to the number of individuals who like and remark on your photographs or recordings, everything matters to your crowd. That is the reason a few organizations are purchasing Instagram likes to expand their numbers and contact a more extensive crowd. The greater your crowd, the higher your odds of changing over more supporters into clients.

Increasing interaction with your target audience

Instagram urges organizations to connect all the more intimately with their intended interest group. On the off chance that you don’t become acquainted with your crowd and comprehend their requirements, wants, and torments, it will be more enthusiastically for you to understand what items they need. That is the reason communicating with clients and possibilities has consistently been significant for brands, however, Instagram makes it simpler and more effective. For instance, numerous organizations run photograph challenges that urge clients to share photographs of the items, arrange Q and As, etc. These strategies assist organizations in withdrawing from their intended interest group, increment brand mindfulness, and start new client ventures.

Changing content consumption

Not just have Instagram and other online media changed the kinds of substance clients and items devour, however they’ve additionally adjusted the manner in which they burn through the substance you make for them. Since web-based media stages make sharing substance simple, clients are overpowered with the huge volume of posts from individuals and organizations they know and don’t have the foggiest idea. To slice through the clamor, organizations are making scaled down (or “snackable”) substances to hang out in the feed. The present clients don’t need a hefty substance that requires an hour to devour; they need something fascinating that will engage them briefly. Giving that can have unlimited advantages for your organization.

Concluding by saying, Instagram will keep on forming marketing. All things considered, that is the place where pretty much every client and prospect is, and connecting with them at this stage is critical to accomplishing incredible computerized promoting results. Focus on how different brands in your industry are utilizing Instagram, and track down your own specific manner to associate with your crowd and urge them to buy your items or administrations.

WHAT IS SOCIAL MEDIA MARKETING?

 

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Earlier, e-marketing and digital marketing were in vogue . But today, the term Social Media Marketing is gaining recognition. It connects you with your audience and helps in building your brand, increases sales and drives website traffic. It allows brands to establish their social media “tone” and “culture” and manage marketing campaign. 

The major social media platforms used are: Facebook, Twitter, Pintrest, Instagram, Snapchat and YouTube.

Through Social Media Marketing, companies keep in touch with individual followers. This helps instil loyalty into followers and potential customers. The use of new semantic analysis technology helps marketers detect buying signals. This includes content shared by people and questions posted.  

Below is a step by step guide you can use to enhance you social media presence:

  1. SETTING GOALS:

You should know what you want out of social media. Some may use social media for brand awareness whereas some may use it to drive website traffic. You should set realistic social media goals. To begin with, you should set small and achievable goals for yourself. This will scale your social media efforts and will be reasonable and affordable. 

You should pick out the social media platforms where your target audience is more. After creating a good social media presence on some platforms, you can expand it on other platforms as well. 

Your current social media marketing plan doesn’t have to be your plan forever. You can bring changes to it according to how your posts perform.

  1. PLANNING AND PUBLISHING:

Close to three billion people use the internet daily. In the initial stages, your main aim is being consistent on social media. All you’ve got to do is post pictures, videos or a blog post daily. This will bring you brand in the eyes of future customers. You need to plan your content beforehand and publish it at the right time. Also, being aware of your target audience is a must. Also, where does your target audience resides. A variety of social media scheduling tools allow you to publish your content on your preferred time.This saves your time and allows you to reach your audience when they engage with your content.

  1. ENGAGEMENT:

Engagement means that customers and stakeholders are active participants rather than passive. Engagement on social media can be divided into two parts: proactive and reactive conversations. Proactive means regularly posting content like photos and videos. Reactive conversations involve commenting and engaging. People might talk about your brand without your knowledge. So you will want to track conversations about your brand. But it is impossible to check all the notifications. Instead you can use a social media listening and engagement tool. It allows you to see all the mentions and messages throughout different platforms. It also enables you to see the posts that didn’t tag your business’s social media profile.

  1. ANALYTICS:

You will want to know how well your posts are doing in promoting and reaching out to people. You need to analyse the performance of your one post over the other. This will help you to fine tune your content for more engagement. Tracking the metrics of your content in real time will enable you to make small changes. It will save you from sweeping your entire strategy for a new one. You can be reactive in the short term to get the most out of your running campaign. Later,  proactively use these takeaways to inform your next major strategy. 

  1. ADVERTISING:

Promotion through social media ads is one way to promote your brand. It helps you reach greater audiences, even the people who don’t follow you. You can create ads according to your target audience. You can also specify the demographics, interests, etc. Social media advertising tools enable you to make bulk changes, automate processes and optimise ads.

Social media platforms are evolving everyday. You see some update almost everyday on the platforms you use. This means that social media marketing is also evolving everyday. Going with the current trends is one way of improving your content. People like to follow brands which post content with reference to the current trends. Because most of the users of social media consists of GenZs and millennials, it’s best to target them as your audience.

What happens if Social Media Disappears

Photo by Pixabay on Pexels.com

Sharing our meals, style, routine, work, relationships, friendships, opinion exercises, likes, and lives has become so normal, it’s now compulsive. We joke that if you didn’t post it, it didn’t happen. But what if one day, you went to post your beautiful meal on Instagram and you can’t find the app. Anywhere. There is also no YouTube, Facebook, Twitter, or Pinterest. This can’t be happening. Social media has disappeared. Would there be chaos? How would communication change? How would your brain change?


Social media is a huge part of everyday life, with those 16 to 24 years of age spending 3 hours a day, on an average using social media. At this age, if we live to our old age, we’ll end up spending seven years of our entire lives on social media. And it’s an amount expected to rise with younger generations. It would be a rough wake up call to lose connections and friends that were solely based on social media apps like Instagram. You would immediately feel disconnected, uninformed, and lost. Your brain would also be going through some major withdrawal symptoms. Using social media releases dopamine through the Ventral Tegmental Area of the brain or VTA, it’s the same neurotransmitter that releases those good feelings when you win a lottery, make love, or eat junk food. It makes us feel wonderful, at least momentarily, and the continuous craving keeps us coming back for more.

Social media is a drug and many of us are willing addicts. The VTA evolved in humans as a social tool, helping us in learning good behavior from bad. Now, the same chemical response once prompted by a real-life-friendly hug or celebration for personal achievement is triggered by virtual likes, or hearts or comments. Yet social media can make us feel the opposite of happy. The fear of missing out(FOMO), anxiety, jealously, insecurity, and needing instant approval from others, these are all impulses that increase with social media use.


So, while your brain is going through withdrawal, you’ll also be discovering what it feels like not to have to be connected all the time, which could be pretty refreshing. Just remember we did survive with no media for millennia. One of the first platform Friendster, came online in 2002, followed two years later by Facebook. It wasn’t until 2005, that YouTube changed our world. You still have e-mail and Google, so not all is lost, texting and calling still exist, so staying in contact with friends and family just requires a little more effort. You might begin reading books and magazines again, something needs to fill that void where influencers opinion used to be. You’d also have to get news the old-fashioned way without the filters of algorithms, which means you would be better informed. More than half of the world population get some form of news from social media, but platforms such as Facebook or Twitter do not have the ethical requirements of traditional journalism. The information on social media channels is not fact-checked, leaving it up to you to figure out what is credible and what is simply an opinion or worse a complete lie.
However, the actual good news is that you might get to know your neighbor, the lack of social media could bring physical communities closer since there isn’t the online option anymore.
We have a complicated relationship with social media, it has the potential to be both highly positive and very negative. In the global COVID-19 pandemic of 2020, social media became one of the only ways people could reach out to each other, during nationwide lockdowns. It brought comfort, connection, and entertainment during a difficult time. But at the same time, it also spread miscommunication about the virus.


Social Media is not disappearing any time soon, but it would be worthwhile for your mental health to consider how much time you spend on social platforms, then spend less, there is probably even an app for that.

How Can You Avoid Getting Sucked Into Toxic Behaviour Online

A lot of us, without even realising, engage in toxic and unhealthy behaviours online. I’ll shares some tips that I follow for avoiding getting sucked into such behaviours.

RECOGNISING TOXIC BEHAVIOUR ONLINE

People today are always on some form of social media all the time, whether it’s Facebook, Instagram, Snapchat, TikTok, Twitter, the list is never ending. Though using social media has its own benefits, I feel as though a lot of people get trapped in unhealthy behaviour patterns online without even knowing, as it isn’t something we talk about often.

step 1: Unfollow the ones you compare yourself to

It is a drastic step, but I really do believe that this helps you to stop comparing yourself to others online. If you compare yourself to people online and if you’ve been doing for a while, then it will be natural for you to compare yourself to the ones that you deem perfect. The best way to stop doing this, is to unfollow such accounts and fill your feed with accounts that are raw and make you feel good and real about yourself. After you have completed this step, you will begin to feel positive about yourself when you scroll your feed.

step 2: Make yourself Realise that it’s just one photo not their whole life

When you post a picture on any social media platform, do you tend to post when you’re having a bad day, or do you post it when you know you look your best? It’s more likely that you post a picture when you feel good about yourself, when you’re enjoying yourself, when you’re having fun and you then post the highlight of your day. When we look a someone’s picture, we automatically assume that you know everything about their lives, and that everything in their life is as perfect at their post. When you realise that every single person tends to post only the bits of the day that they love or enjoy, the sooner you’ll be able to ditch the unhealthy pattern and it will instantly make you feel good and much happierWhen you realise that every single person tends to post only those bits of their day that they love or enjoy, the sooner you’ll be able to ditch this unhealthy pattern and it will instantly make you feel good and much happier about where you are in life.

step 3: Set aside time to scroll

But I seem to have even 5 free minutes to myself I will pick up my phone and scrolled through my social media feed as if it is my daily newspaper. But this is something that I am working on and that something that you should aim to change too. The more you endlessly scroll through your social media feed, be it any platform, the more you will be out of touch with reality. That is why it is important to set aside some time for scrolling. In a long run this would allow you to focus throughout the day on things that you actually need to do as you know whenThat is why it is important to set aside some time for scrolling. In a long run this would allow you to focus throughout the day on things that you actually need to do as you know when you have allotted time to scroll.

Social Media can be a positive and an empowering place, but when/if it starts to have a negative impact on your mental health then something needs to change. Start making these small CHANGES today – you can do it

Why you should never buy Instagram likes?

After Facebook, Instagram has become one of the fastest-growing social media channels. It is considered a top platform for brands to showcase their product and services through images and videos. However, Instagram now has changed its algorithm. It no longer displays posts chronologically, rather it will showcase posts of those pages that you have interacted with, the most. This means, that for a new brand its will be hard to gain likes and followers on the platform.

This can lead to brands doing dirty tactics such as buying likes. They think this will make them look more established, whereas it’s not the case.

How to buy likes on Instagram

There are two most popular methods generally used to gain likes. One is to create multiple fake accounts and make them like your page. Some services sell likes for Instagram. Another way is to subscribe to a service that provides Instagram bots access which will follow or like posts on related accounts, then bots later unfollow those accounts to maintain an ideal follower/following ratio.

The first method to artificially increase the follower count is a tad bit tedious and doesn’t help in improving interactions. Another problem with this method is, it is easy to see that most are multiple fake account followers with no photos/ videos or interactions. This is a clear sign of suspicious activity.

The second method is to buy likes for Instagram. It works to grow followers based on reciprocity – like for like, follow for following. In most cases, the new followers have no idea that in no-time the bot will unfollow them. It is a bit of deception that some may consider being unethical. If anyone calls you out it can affect your brand image.

Some bot services will leave generic one-two word comments on photos like ‘’Nice’, ‘Great Job’, ‘Extraordinary’. It may seem a real person is interacting with the posts. But in the worst cases, the Instagram bot can result in a PR disaster as its fake positive comments might end up on some contradictory post.

Reasons why buying likes is not a good idea

-Buying likes can damage a reputation rather than helping it. If by any chance, someone calls you out, this will lead to a lot of people turning against you and your brand. This can hamper you in the long run.

-If Instagram finds out, there are high chances it will deactivate it or shut it down permanently. It will soon become a ‘goodbye-account’. Instagram encourages users to engage in real-time. Anything that is fake, or using some kind of automation, is not something Instagram takes in a positive light.

-The Instagram appearance will be bad: Although it’s a known fact, that engagement rates go down the more followers the page has. But if you come across a profile that has 1 million followers, but hardly gets 2000 likes. It won’t be difficult to tell that those followers are fake. This may give a bad impression to real followers which will make them unfollow the page.

-Engagement will below: There will be no genuine engagement from the purchased likes or followers. Most of those aren’t real people at all, merely bot fake accounts.  The best engagement can from these is generally an automated comment ‘nice post’. Some of the signs of a typical fake follower include a blank profile picture and a general lack of intelligent interaction.

-No money will be earned: Brands would not like to work with the ones who buy likes or followers as they are easy to spot. Brands do not select influencers based likes or followers, they see the engagement. Many tools are available to help brands figure out. They don’t want to be stuck with unworthy accounts.

-Not a sustainable marketing strategy: Buying likes will not lead to long term goals that go around creating deep, meaningful relationships with the audience. For brands, turning this audience into real-time customers and to ensure that customers become brand advocates is necessary. None of these will come out fruitful if the likes are from fake accounts.

All to say, buying likes may seem tempting, but it does more harm than good. Instead of increasing engagement, it can decrease the engagement, destroying all the efforts. So it is better to skip the easy way out to social media marketing and go for a more sustainable plan. After all, real people are the ones who can become potential customers. Don’t buy followers or likes to fool the audience. It’s a big NO! NO! Rather build a genuine relationship with them and engage well. Be yourself, don’t sell yourself short. Grow the followers organically. Also, follow Instagram’s guidelines to avoid the potential of your account been taken down.

Lets Defeat Insta-Anxiety

The new common question that pops up in everyone’s mind is- How do we move past our anxieties and insecurities so we can grow our personally on social media?

1. Unfollow your celebrities

This can be hard, and it can even take a long time, especially if, like me, you follow hundreds of celebrities alone. It can be hard to break from the habit of constantly checking what your favourite celeb is doing or wearing but for the sake of your mental health you need to make this move.

You can easily find any ground breaking news of your favourite in the on sites like BuzzFeed or Cosmopolitan. 

2. Follow real and actual people

Instead of page 3 celebrities, follow more people who are like you, real people. If you are a writer, follow more writers. If you are a local blogger owner, follow other local bloggers. If you are an illustrator, follow more illustrators. If you just appreciate any form of art, be it singing, dancing, spoken poetry, follow more such artists. You’ll come to realise that everyone has flaws, no one is really perfect. On the upside, you’ll be lifting other talented people up, and they will be lifting you up. All will grow together. 

3. Do your own photoshoot

Take your phone and a tripod if you have one, and just walk around your house. Wander around and see what catches your eye, maybe it’s a well-lit corner in your house that you never noticed before or a tiny window with a sky view. Snap a picture or ten, then move onto the next thing. 

Look for the beauty in yourself and the world around you. Be raw, you don’t always have to filter your photos, you are beautiful as you are. Be as much or as less artistic you want to be while taking pictures. The more photos you take, the better you’ll get at it, don’t give up.

4. Try scheduling your posts

For me, scheduling Instagram posts saves me from a lot of fear. It’s less scary when you aren’t actively thinking about posting something. 

With Facebook’s Creator Studio, you can easily schedule your Instagram posts. For this all you need is a Facebook page and an Instagram page that are connected to each other, that’s it, it is that easy!

No more third-party scheduling apps that don’t even automatically post the images. Now, you can plan everything out in advance, schedule it for whenever you want, sit back and (try to) relax.

Bickering Bollywood….

So we all know that Indian film industry aka Bollywood is the second highest movie producing industry in the whole world after Hollywood per annum. Well to be honest yeah i agree that Bollywood is a gold mine of vibrant,diverse and really amazing movies. But the question remains at the point as why such an old,powerful movie industry with actors like Shahrukh Khan and Amitabh Bachchan who come in the list of top ten richest actors in the world, and with directors like Satyajit Ray are never producing movies which at least can be the bread and butter of the whole world. French and the German movie industry even the movie industry of Chile and the Korea is producing movies which garners massive popularity worldwide. In french we have ‘Belle de Jour(1967)’ and ‘blue is the warmest color (2013)’, German’s having ‘The Marriage of Maria Braun(1978)’ and ‘Freier fall (2013)’, chile’s ‘A fantstic woman (2017), the ripple maker Parasite(2019) and many more from many other countries as well. And then the question prevails why not Bollywood?

Movies like Satyajit Ray’s Pather Panchali (1955) and Mira Nair’s Salam Bombay (1988) in a manner defined Indian movie industry’s potential. But current scenario Bollywood is all about nepotism and love stories nowadays. As if we see that famous movie Slumdog Millionaire(2008) which bagged eight Oscars is not what india is?But the entire movie industry of the world is running after one thing that if India is represented it either poverty or god forbid it’s about curry, thanks to everywhere you see starting from movies like critically acclaimed Lion(2016) or Love Sonoa(2018) everything is about how indians are suffering,human trafficking, lack of sanitation and blah blah blah!!! If we talk about that’s what we see i the world. But people need to realize something that India the world’s second most populous country,sixth largest economy and seventh largest country is not all about trash and poverty. This scenario as explained above is what shows the failure of bollywood. but not everythings bad as we can’t say that Bollywood has gone down totally in these recent years as we made so many good movies too like Raazi(2018), Neerja(2016), Uri(2019), Barfi(2012) , Lust stories(2018) , Mary Kom(2014), three idiots(2009), Bajirao Mastani (2015), Jodha Akbar(2008), Dangal(2016), Devdas(2002), My name is Khan(2010), Swades(2004), English Vinglish(2012), Tumbaad(2018), lagaan(2001), Tare zameen par(2007), PK(2014) and many more which show case the value of the Indian movie industry and it’s potentials.

Now if we talk about problem which is wrecking us all starts with the lack of originality and the rejection of new talent in Indian film industry and how can we forget the grandad of all fiasco the one and only Nepotism. Nepotism is whats actually responsible for killing the Indian film industry in a really gruesome manner as due to this the new talents in indian film industry is getting choked as we speak. Another big problem is the lack of experimentation and really comical and absurd action movies as I’m literally starving for a good science fiction movie or a bone chilling horror fiction at least. But all we get is boring love stories with a lot of songs which are not even sung by the actors but they are just LIP SYNCING to it. No diversity at all as white washing of the whole cast is the forte of bollywood. Not even a single dusky or black actor or actress in a lead role you will find here(leaving the very few exceptions). That’s what i meant when i wrote bickering bollywood as if bollywood won’t up it’s ante there will soon be what we call a hot white mess left in the indian subcontinent for people to watch. Toodles!

How to grow your business through Instagram

Instagram is a great marketing tool for any business to flourish. It has over 800 million monthly active users. Despite it being a massive platform, it is fairly easy to grow your business on it. It allows you to connect with your fans, customers, partners, and prospects. For your account, to be worth your efforts and time, the most important thing is to be active on it. 

Let’s take a look at how Instagram can help in building a brand and grow your following without spending a single penny on advertising.

  • Post images that attract the audience – A picture is worth a thousand words so make sure it counts. To get active audience engagement, offer both – great design and value. Use sites like Canva and Stencil to design the best infographics or posts. No need to hire graphic designers, these tools make your posts look extremely professional at free of cost.
  • “Call to action” a must thing – There are a lot of companies that just post on Instagram without the customers knowing what to do, where to go. One can always make use of the bio section for a strong “Call-to-action” that directs people to the sales page or the company’s website. This way it is much easier for better functioning of the business.
  • The right use of Hashtags (#) – Hashtags are extremely powerful for increasing engagement, categorizing posts, attracting followers to a certain niche and also to strengthen the brand image. Every time you make a post, make sure to write a caption with it including the hashtags ( don’t use more than 5 ). This will make your post look well put up and appealing to the audience.
  • Regularity in posting content – You don’t have to spam the audience but make sure to at least post one or two times a day. This will help in keeping the audience updated and be interested in your brand. None the less, the more the posting is done more the chances of a rapid increase in followers.
  • Engagement is the key – Engagement with the audience can be fruitful for your company. Start liking, commenting on their posts, it can often lead them to visit your brand’s Instagram handle. There are chances that they can also reciprocate by liking and following it. Purchasing followers can never be in one’s interest, so avoid it.
  • Look up to Analytics – Instagram provides an option to check the insights of the profile. One can see which post got the most engagement, which day is when people are most active, when is the best time to post. With the help of this information, plan your future posts accordingly to get the most mileage out of them.

All in all, this visual feed can reflect your brand’s uniqueness and differentiate your business from others. So with the right marketing strategy make the best use of it possible. Take advantage of all that Instagram has to offer and you are good to go.