After Facebook, Instagram has become one of the fastest-growing social media channels. It is considered a top platform for brands to showcase their product and services through images and videos. However, Instagram now has changed its algorithm. It no longer displays posts chronologically, rather it will showcase posts of those pages that you have interacted with, the most. This means, that for a new brand its will be hard to gain likes and followers on the platform.
This can lead to brands doing dirty tactics such as buying likes. They think this will make them look more established, whereas it’s not the case.
How to buy likes on Instagram
There are two most popular methods generally used to gain likes. One is to create multiple fake accounts and make them like your page. Some services sell likes for Instagram. Another way is to subscribe to a service that provides Instagram bots access which will follow or like posts on related accounts, then bots later unfollow those accounts to maintain an ideal follower/following ratio.
The first method to artificially increase the follower count is a tad bit tedious and doesn’t help in improving interactions. Another problem with this method is, it is easy to see that most are multiple fake account followers with no photos/ videos or interactions. This is a clear sign of suspicious activity.
The second method is to buy likes for Instagram. It works to grow followers based on reciprocity – like for like, follow for following. In most cases, the new followers have no idea that in no-time the bot will unfollow them. It is a bit of deception that some may consider being unethical. If anyone calls you out it can affect your brand image.
Some bot services will leave generic one-two word comments on photos like ‘’Nice’, ‘Great Job’, ‘Extraordinary’. It may seem a real person is interacting with the posts. But in the worst cases, the Instagram bot can result in a PR disaster as its fake positive comments might end up on some contradictory post.
Reasons why buying likes is not a good idea
-Buying likes can damage a reputation rather than helping it. If by any chance, someone calls you out, this will lead to a lot of people turning against you and your brand. This can hamper you in the long run.
-If Instagram finds out, there are high chances it will deactivate it or shut it down permanently. It will soon become a ‘goodbye-account’. Instagram encourages users to engage in real-time. Anything that is fake, or using some kind of automation, is not something Instagram takes in a positive light.
-The Instagram appearance will be bad: Although it’s a known fact, that engagement rates go down the more followers the page has. But if you come across a profile that has 1 million followers, but hardly gets 2000 likes. It won’t be difficult to tell that those followers are fake. This may give a bad impression to real followers which will make them unfollow the page.
-Engagement will below: There will be no genuine engagement from the purchased likes or followers. Most of those aren’t real people at all, merely bot fake accounts. The best engagement can from these is generally an automated comment ‘nice post’. Some of the signs of a typical fake follower include a blank profile picture and a general lack of intelligent interaction.
-No money will be earned: Brands would not like to work with the ones who buy likes or followers as they are easy to spot. Brands do not select influencers based likes or followers, they see the engagement. Many tools are available to help brands figure out. They don’t want to be stuck with unworthy accounts.
-Not a sustainable marketing strategy: Buying likes will not lead to long term goals that go around creating deep, meaningful relationships with the audience. For brands, turning this audience into real-time customers and to ensure that customers become brand advocates is necessary. None of these will come out fruitful if the likes are from fake accounts.
All to say, buying likes may seem tempting, but it does more harm than good. Instead of increasing engagement, it can decrease the engagement, destroying all the efforts. So it is better to skip the easy way out to social media marketing and go for a more sustainable plan. After all, real people are the ones who can become potential customers. Don’t buy followers or likes to fool the audience. It’s a big NO! NO! Rather build a genuine relationship with them and engage well. Be yourself, don’t sell yourself short. Grow the followers organically. Also, follow Instagram’s guidelines to avoid the potential of your account been taken down.