The importance and also the impact of the media, written or electronic can not be marginalized within the world of today. within the modern times of quick communication and data, media plays a hugely crucial role.
The original role of the media was and still is to relinquish the general public all relevant information about occurrences within the country and therefore the world. Now the written media includes a bunch of publications, dailies, fortnightly, weeklies, monthly all giving information about events with the supplement of suggestions and comments by learned people. Today, the medium has acquired such proportions that, there’s absolutely no avenue of data or information that’s not noted. Multifarious avenues are being touched upon, whether it local, national, or international. All avenues of stories, business, health, sports, films, and entertainment are being dwelt upon at great length. the nice advantage of this media is spreading news, knowledge, and knowledge through the length and breadth of the globe. In nowadays of awareness, even the remotest of villages of India get a minimum of one newspaper daily in their local language. This keeps them informed of the newest news and happenings of the globe. Moreover, written media is that the cheapest medium of collecting all important information of the district, city, country, and everyone on the planet.
Next in importance come the electronic media, ie. the radio and therefore the television. I call it second to the medium because it’s dearer and then, less common in far-flung areas of the country. With ever many channels on the radio and also the television, there’s no information that’s left untouched. This media specially caters more to urban areas because it is costlier to shop for and than to take care of.
Thus, the media, whatever or not it’s print or electronic media, its importance a minimum of within the present can’t be denigrated. While we are sitting in our drawing room reception, we will get all the knowledge of all happenings around the world. We get a sea of data and every one the data, relaxing reception.
So much so good, but, what we notice today, with the liberty of the press taking new proportions, the media is becoming slightly out of control and also partial. the newest trend within the media is that it’s tainted with the signs of utmost partiality. To some extent, media is occasionally overstepping its limits and missing its freedom. the duty of the media is simply to administer the information of what happens and to not add its won partial views to the data. the work of the media should remain restricted only to reporting facts on when and the way they occur and leave the readers to create their own opinions. However, this is often no more true of the trendy trends of the media. They get news and print them as per their own personal learnings and beliefs. This I’d say isn’t correct reporting because it is probably going to paint the views of the readers or viewers. The task of the media is simply to report and not color the views of the people.
It would be good if the media restricts itself only to passing on correct and exact information, with no comments for and against any organization it’d be doing its job correctly and sincerely. and also during this corona period, creating awareness furthermore as spreading more positivity is far needed in today’s world.