More and more people are dependent on social media for healthcare news and resources in this new era. Today, the idea of following doctors on Facebook is typical. Social media and healthcare go hand-in-hand. When Social media matters across all the industries, then why should healthcare be avoided right?
Since more people are engaged on social media, the medical field has now understood the importance of social media in healthcare and has started incorporating such practices. Healthcare organizations have seriously started examining the role of social media in the patient-physician relationship. Leaders in public health have begun realizing that a comprehensive healthcare brand can be built with the help of social media marketing.
Raises Awareness
Social media has always been a key to increase public awareness about emerging, new, and annual health issues. It facilitates raising awareness in a way that is as simple as reminding followers about the basic sense of health practices.
When the world around is changing fast, social media is the key that ensures that the public is aware of the latest medical guidelines, issues, and advisories. One of the ways of sharing information is to share them directly through your social posts. Another way is to use social media to direct followers to credible sources of the latest news.
Combat Misleading Information
Social media, due to its very nature, helps spread information quickly to distinct groups of people. That’s great when the information shared is helpful, clear, and fact-based. But unfortunately, there is also a lot of misinformation on social platforms. At times, this misinformation comes in the form of false statements and they are easily ridiculed.
You can cite published research from a credible health resource like the CDC or WHO. But sometimes, the creators of misinformation may use a reputable institution to give credibility to their statements. Then, the institution needs to clarify that they are not the source.
Social media offers institutions a platform to generate statements to stop the masses from believing false facts. So, make your healthcare brand a platform where you share useful information with your followers and stay away from spreading misinformation. More detailed research can help you identify the true facts.
The more the research, the better!
Answer Common Questions
Health organizations and authorities working in the healthcare sector are valuable for all kinds of health concerns. Social media tools offer a creative way for healthcare professionals to address common issues.
For example, the government of India has developed a Facebook Messenger Chatbot. It allows answering questions, directing citizens to the right source, and countering misinformation.
Everything is shrouded in the media’s shadow. If we claim that the media is counting the feathers of the flying sparrow, we are not exaggerating. The role of media has created a stir and sensation in the world , rich or poor, fair or dark, wise or unwise, are enjoying lucretian pleasures and are in the air. Media could play a leading role in creating awareness on the various health issue and this role can’t be disputed. Hillary Clinton Secretary of State of the US has recently commented on AIDS and while speaking that the disease is incurable, she said efforts are to be made. Many efforts are made on health-related issues and role of media have to be included also. There are many health-related problems confronting our country and these include both communicable and chronic diseases. Health department at the center and state play a leading role in the eradication of diseases, including international agencies and governments of other countries. Media has been promoting health-related causes in a big way in helping government departments spreading awareness on various issues relating health and family welfare programs. The MOHFW has various schemes and these are promoted in many private and government-owned media outlets.
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