Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Companies use digital marketing to endorse their goods, services, and brands, using online media channels. In the past decade, digital marketing has become a vital component in organizations’ overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online.
Search Engine Optimization (SEO):
Search Engine Optimization (SEO) is a process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries. Search engines recommend SEO efforts that benefit both the user search experience and the website ranking by featuring content that fulfils user search needs. SEO targets unpaid traffic, organic results rather than direct traffic or paid traffic. Unpaid traffic may originate from different types of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Search Engine Marketing (SEM):
Search engine marketing refers to marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective way to grow your business.
Pay per click advertising is an umbrella term for online paid ads where you pay each time someone clicks on your ad. Paid search ads are the ones that show up in the search results. Most of the time (except for some home services queries), those ads are search ads triggered when someone searches for a particular set of keywords. Within pay per click, there are a few different types of ad strategies: Paid search campaigns, Social media campaigns, Google Local Services ads, YouTube ads, Display ads, Immersive ads (VR and AR), Shopping ads (e-commerce), and Nextdoor ads.
Social Media Marketing (SMM):
Social media marketing refers to the marketing activity done via social media profiles and platforms to build a brand, increase engagement and promote the business. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth. Seven out of ten consumers expect a business to have a well-maintained social media presence, and 17% of consumers actively use social networks to know more about the business. The top platforms for social media marketing are Facebook, LinkedIn, Twitter, Pinterest, and Instagram.
Content marketing is a long-term strategy that focuses on building a good relationship with the target audience by giving them high-quality content that is relevant to them consistently. Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take action in becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. Content can mean blog posts, resources like white papers and e-books, digital videos, podcasts, etc.
Email marketing is the act of sending a commercial message to a group of people using email. Every email sent to a potential / a current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing helps you connect with your audience to promote your brand and increase sales.
Mobile marketing is a multi-channel strategy that aims at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and apps. In recent years, customers have started to shift their attention to mobile. Because of this, marketers are doing the same to create engagement. Mobile marketing is an indispensable tool for companies large and small. To earn and maintain the attention of potential buyers, content must be strategic and highly personalized. Some types of mobile marketing are mobile app marketing, in-game advertisements, quick-response barcode, mobile banner ads, proximity or bluetooth marketing, and voice marketing.