The Movies

 A film also called a moviemotion picture, or moving picture is a work of visual art used to simulate experiences that communicate ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound, and more rarely, other sensory stimulations.  The word “cinema“, short for cinematography is often used to refer to filmmaking and the film industry, and to the art form that is the result of it.

The worlds first three movies were 

  • The Horse In Motion (1878)
  • Roundhay Garden Scene (1888)
  • Arrival of a Train (1895)

Modern Cinema 

With years of the release of the first movie, the Cinema is constantly evolving all around the world with new technology being added up all the time. 

Back in the 1960’s to 1990’s watching movies in theaters was a huge trend and it was most popular among teens and college students. Students were so interested in watching the latest release on Fridays that they will bunk classes for it. 

Then came the era of VCR, DVD players. It gained a lot of market attraction. Their main motive was comfort and portability. People could buy a DVD player and then go to any movie library, pick any disc and watch it at home as many times as they want. and it also gave out a decent quality. The top companies in this field were Philips, Sony, and Toshiba.

Soon the era of internet had begun, people had soon begun shifting from DVD players and started to watch movies online on the internet. The acronym OTT stands for Over-the-Top. This means streaming across different devices whenever we want is possible because of “over-the-top,” a convenient little term that explains the new delivery method of film and TV content over the internet without the need for traditional broadcast, cable, or satellite pay-TV providers. In the best quality possible. In simple terms, we’re talking about people paying an internet provider, like jio, for internet access to watch Netflix, without paying for cable TV. In many ways, OTT platforms were considered much convenient since we didn’t need to Keep buying disks as we did for the DVD players. The top competitors in the market are Netflix, Amazon, and Disney. 

Is watching movies in theaters still a trend?

Future of media and entertainment industry amidst this pandemic

Theatres, films or the Bollywood industry is some of the industries that have suffered a great loss during this pandemic and are still suffering from it.
The industry has lost somewhere between Rs. 600-900 crore due to the coronavirus pandemic. With cancelled shoots, delayed releases and complete shutdown of most movie theatres countrywide, the coronavirus outbreak has massively hit the prospects of big-budget films in particular.
This pandemic will take a toll on everyone associated with the showbiz industry right from the producers to the distributors, actors and especially daily wage workers who work on film and television sets. The worst part of this pandemic that no one knows when it will be ending as of now in 2021 we are still waiting to watch movies on bug screen.

Movies like “83” directed by Kabir Khan with Ranveer Singh in the lead and “Sooryavanshi” directed by Rohit Shetty in the lead with Akshay Kumar and Katrina Kaif has yet to release and all the fans are waiting for them. Aiming to release their films in theatres is a huge gambir because no one knows when will this pandemic end and even with the theatres open, and start operating with full or half occupancy people will take time to go back to their normal life.

“83” and “Sooryavanshi” first look

On the other hand, many producers have taken the route of digital release to overcome their expenses. OTT platforms have brought many good films over the last year to us, as er were able to watch those movies in our house only without going out in this pandemic.
Digitisation has helped many producers, distributers to pay the salaries of their employees during this last year and now also. Films that did not receive many audience appreciations when it was released in the theatre, is receiving positive reviews when it was released via OTT platforms.

Digital or OTT Platforms

Nobody knows what the future holds for our entertainment industry, will the theatres be reopened and if they will, will they be open with full occupancy or no. According to some critics, as of now and in the near future Digital platforms or OTT platforms are the future of our industry and we need to accept that fact as soon as possible.

Top social media marketing blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

Hugging might even lower heart rates and blood pressure

The university of North Carolina conducted a studies with 59 women and found some interesting results after a short series of questions and general chatting about their partner some women ended each session with a 20 second hug

The women who received a hug from their partner had lower blood pressure and heart rates during stressful section of testing the researchers think that oxytocin that we mention earlier might be the causes for their better heart health

Hugging can be good for your heart health. In one studyTrusted Source, scientists split a group of about 200 adults into two groups:

  • One group had romantic partners hold hands for 10 minutes followed by a 20-second hug with each other.
  • The other group had romantic partners who sat in silence for 10 minutes and 20 seconds.

People in the first group showed greater reductions in blood pressure levels and heart rate than the second group.

According to these findings, an affectionate relationship may be good for you heart health.

Oxytocin is a chemical in our bodies that scientists sometimes call the “cuddle hormone.” This is because its levels rise when we hug, touch, or sit close to someone else. Oxytocin is associated with happiness and less stress.

Scientists have found that this hormone has a strong effect in women. Oxytocin causes a reduction in blood pressure and of the stress hormone norepinephrine.

One study found that the positive benefits of oxytocin were strongest in women who had better relationships and more frequent hugs with their romantic partner. Women also saw positive effects of oxytocin when they held their infants closely.

ORIGINS OF THE INDIGENOUS BENGALI DRAMA AND THEATER.

Theatre – as a historical tool – is not only important in the analysis of the nature of
resistance against the British rule, but also for the study of the socio-political scenario of colonial
India. Even though, being such an immensely vital topic of discussion, the theme related to
Theatres are generally neglected and tends to get much less recognition compared to what it
should obtain. However, some of the scholarly works like that of Nandi Bhatia’s ‘Acts of
Authority/Acts of Resistance: theatre and politics in colonial and post-colonial India’ and
Sudipto Chatterjee’s ‘The Colonial Staged: Theatre in colonial Calcutta’ have contributed
handsomely to the subject. Lata Singh in her, ‘Theatre in colonial India – play house of power’
has argued that Theatre in India is very significant because in a largely non-literate culture, while
the printing materials reached only amongst the educated elite, the subaltern voices can be
retrieved through these sort of oral cultural forms. In upholding the importance of theatre, Bhatia
while drawing a connection between the art of dramatical performances and politics of everyday
lives, has argued that Indian Theatre could often intervene in political debates and even could
change the course of politics.


The origin and development of Bengali Theatre has often been directly linked to the
growth of the Proscenium Theatres of the British by scholars, who argue that the Bengal theatre
was the result of colonial intervention in the early nineteenth century. But, a thorough scrutiny of
events that happened in Bengal, suggests that The Bengal Theatres have evolved over several
centuries, even before the advent of the British, and these Theatres were not created by any urban
court elite rather were developed by the people themselves. Amulya Charan Vidya Bhusan
opined that British Theatres evolved from the traditional ‘Jatra’, coining the term ‘Bilati Jatra’;
Furthermore, Sushil kumar Dey has argued that there is no doubt in the theory that Bengali
theatre and drama had utmost contribution from the western learned Bengalis but one should
remember that the traditional ‘Jatra’ also had a very important role to play. Most of the
historians agree that the admixture of both the western and traditional ‘Jatra’ basically by the
western educated Bengali elites, had contributed to the growth of Bengali Theatres in the
nineteenth century. Thus in order to understand the origin and development of Bengali Theatre
and Drama, it is important to trace its evolution right from the Indigenous Theatre heritage of
Bengal, which gradually started to follow the footsteps of the colonial Proscenium frame.


According to Bharat Muni, the author of ‘Natyashastra’, Bengal never followed the
main-stream Aryanised Sanskrit Theatre tradition, rather followed the ‘Odhra Magadhi’ style,
characterized by full dialogues and rhetoric. The different forms of traditional styles were:
Sanskrit Natyakala (for example, Gitagovinda by Jaidev), Katha Natya (a form of
performance where a single performer known as ‘Gayen’ or ‘Kathak’ narrates a verse or prose
with vocal and musical accompaniment of a group of four), Nat Geet (a form of performance
that makes use of character enactment and were accompanied by chorus/orchestra), Peoples
Humor or Farce (a form of comical tradition extended from the greater India to Bengal; for
example, Padmapuran by Narayan Dev and Chandimangal by Mukundulal), Hybrid Form (a
typical type of genre which did not incorporate role playing by performers but demanded attention; for example ‘Kabigaan’ or ‘Patuagaan’) and Puppetry (tales of gods and goddesses
were presented in this form; String Puppetry, Rod Puppetry, Glove Puppetry and Shadow
Puppetry are the different forms of Puppetry). According to Sukumar Sen, Bengal had ‘Shong’
where a stock character like the fool satirized various social oddities and oppressions, especially
during public festivals, which gradually lost its value and was replaced by the ‘Panchali’.


The traditional Jatras were mainly taken out of myths and one of the distinctive features
of these Jatra was their use of drums as an important instrument, so that it could reach the people
in a great distance. One of the most leading proponents of Jatrapala, Gopal Uday, introduced
‘Khemta’- a dance form where characters of both the gender danced together holding hands.
Later Sanskrit literary and dramatic commentators like Biswanath and Saradatanaya had cited
the existence of various minor types of plays known as the ‘Uparupakas’. The different forms of
‘Uparupakas’ were: Kavya (a type of imitative dance having an interplay of dance and songs),
Chitra Ranga Kavya (a composition involving several ragas; for example, ‘Gitagovinda’ by
Jaidev), Bhani (a kind of instrumental musical and dance performance) and Rasaka (a kind of
drama with a song and dance as in Nritya Natya). The Bengal Drama experienced a setback with
the Turkish conquest of Bengal in the early thirteenth century, which with the Vaishnava
Movement of Sri Chaitanya in the sixteenth century took a different course and inaugurated a
new and distinctive form of dance and drama.


The British Theatres formed a part of the cultural life of Bengal as early as 1757, when
Bengal came under the British control from Siraj-ud-daullah, the Nawab of Bengal. This was
mainly introduced because the British officials wanted to feel like home away from home. The
British theatre, ‘Old Play House’ was one such Theatre for Europeans which was destroyed by
Siraj in 1756. According to Sudipto Chatterjee, Theatre became a ritual in the late eighteenth
century, when the Europeans became wealthy and started contributing to the Theatres for their
entertainment in a foreign land. Some of the prominent playhouses included the New Playhouse
or the Calcutta theatre, the Sans Souci Theatre and the Chowringhee theatre.


The Calcutta theatre (1775-1808) was patronized by leading members of Calcutta society
and was exclusively arranged for the British. The Chowringhee theatre (1813-1839), initially
known as Private Subscription Theatre was based on private donations and was supported by
Governor General Warren Hastings. At the time when the Sans Souci Theatre was
established, in 1839, with the patronage of Governor General Auckland, many affluent Indians
like Dwarakanath Tagore, Motilal Seal and Radhamadhav Banerjee, could enter these
Theatres. By the nineteenth century, European Theatres consolidated their position as a popular
activity and a number of Theatres had been established by that time. Among the smaller theatres
were the Wheeler Place Theatre (1797), Chandannagore Theatre (1808), Kidderpore
Theatre (1815) and DumDum Theatre (1817), which were all European in their approach and
outlook, made exclusively for the elite officials and the well off western educated natives.