Future of media and entertainment industry amidst this pandemic

Theatres, films or the Bollywood industry is some of the industries that have suffered a great loss during this pandemic and are still suffering from it.
The industry has lost somewhere between Rs. 600-900 crore due to the coronavirus pandemic. With cancelled shoots, delayed releases and complete shutdown of most movie theatres countrywide, the coronavirus outbreak has massively hit the prospects of big-budget films in particular.
This pandemic will take a toll on everyone associated with the showbiz industry right from the producers to the distributors, actors and especially daily wage workers who work on film and television sets. The worst part of this pandemic that no one knows when it will be ending as of now in 2021 we are still waiting to watch movies on bug screen.

Movies like “83” directed by Kabir Khan with Ranveer Singh in the lead and “Sooryavanshi” directed by Rohit Shetty in the lead with Akshay Kumar and Katrina Kaif has yet to release and all the fans are waiting for them. Aiming to release their films in theatres is a huge gambir because no one knows when will this pandemic end and even with the theatres open, and start operating with full or half occupancy people will take time to go back to their normal life.

“83” and “Sooryavanshi” first look

On the other hand, many producers have taken the route of digital release to overcome their expenses. OTT platforms have brought many good films over the last year to us, as er were able to watch those movies in our house only without going out in this pandemic.
Digitisation has helped many producers, distributers to pay the salaries of their employees during this last year and now also. Films that did not receive many audience appreciations when it was released in the theatre, is receiving positive reviews when it was released via OTT platforms.

Digital or OTT Platforms

Nobody knows what the future holds for our entertainment industry, will the theatres be reopened and if they will, will they be open with full occupancy or no. According to some critics, as of now and in the near future Digital platforms or OTT platforms are the future of our industry and we need to accept that fact as soon as possible.