As Cristiano Ronaldo snubbed Coca-Cola at the press conference ahead of Portugal’s Euro 2020 opener, the move had a spiralling effect all across the football fraternity. The move also coincided with the share prices of Coca-Cola dropping down, wiping off about USD 4 billion from their brand value. However, industry experts don’t feel the two incidents were related.
- Cristiano Ronaldo’s Coca-Cola snub at a Euro 2020 news conference has been a huge topic of discussion
- The move also coincided with the brand value of Coke sinking by USD 4 billion
- A market expert, however, has brushed aside any connection between the two
Ronaldo wasn’t pleased seeing Coca-Cola bottles placed on the table as he arrived to attend the press conference with Portugal manager Fernando Santos on the eve of the Hungary match. He put the Coke bottles aside and picked up a water bottle saying ‘Agua’, asking people to drink water over soft drinks.
While the move was to promote a healthier lifestyle, the fact that Coca-Cola is an official sponsor of Euro 2020, is bound to leave both the beverage brand and UEFA a little disappointed.
“Coke and UEFA will both be fuming,” sports marketing expert Tim Crow, who worked as an advisor to the beverage-maker for 20 years, was quoted as saying by The Athletic. “The fact is there’s an agreement between them, which all the FAs and players sign up to, and one of the contractual agreements is going to press conferences where you’re surrounded by the sponsors’ branding.”
It’s certainly not ideal that one of the most famous and most followed athletes on the planet makes a gesture like that. The sports marketing community will have raised more than an eyebrow in Ronaldo doing that,” he added.
A day after the incident, reports of Ronaldo’s move hurting Coca-Cola’s stock prices and brand value surfaced but Crow has dismissed any co-relation between the two incidents. Branding it as ‘complete nonsense’, Crow said that the investors in the United States of America are not impacted by what happens in a European football match’s press conference.
American investors are not driven by what happens in a press conference ahead of a European football match. It doesn’t work like that. Tonnes of stocks went down for several reasons but the two things are not related. There are a billion servings of Coke every day. I think they’ll be OK,” he said.
As you know how drinking too much coffee can kind of put us on edge for the next dew hours? Wll hugging can actually have the opposite effect like so many other unseen benefits this all goes back to good hormones some research believe that hugging and other Interpersonal touch can boot a hormones called oxytocin and also effects our endogenous opioid system
Big words right but basically it’s boils down to this simply through the act of hugging our brains can produce soothing chemicals that helps us feel more safe and less threatening throughout the day so when something stressful does come up we don’t have such an aggressive fight or flights response to it .
Name : Wild Tales/ Relatos Salvajes (2014)
Director Damián Szifron
Cast: Ricardo Darín, Oscar Martínez, Leonardo
Sbaraglia, Érica Rivas
Genre: Anthology, Drama
Language: Spanish (Argentina)
Streaming Platform: Amazon Prime Video
Wild Tales is a collection of six stories set in modern Argentina and linked by a popular theme of vengeance. The film is a character study of seemingly ordinary people, much like you and me, who are forced to the breaking point by extraordinary circumstances. It is the past that haunts them at times, and external stimulation that pricks them on the head at other times that drives them insane. The film does a fantastic job of introducing the protagonists, setting conflict, and, most importantly, eliciting empathy – making you care for the characters and their circumstances, which is a common complaint in an anthology since there is less time to set up the characters and make them relatable. Despite the fact that the segments are set in Argentina, the conflicts that the characters face are similar – they are dealing with socioeconomic, political, and class problems.
The film lives up to its title, with each successive segment becoming more ferocious, culminating in a mayhem with more tonal changes than your average Korean film. What’s the best part? It’s successful! The segments are more about the characters than the storey, demonstrating the heights to which they can rise given human tendencies. While they can be extreme at times, you understand why they are acting the way they are, and you would have acted similarly if you were in their shoes.
This leads us to perhaps Wild Tales’ most effective technique: including the viewer in the storytelling. You don’t get 4, but you do get 2+2. The director does not spoon-feed the plot and instead leaves it to the viewer to link the dots, which allows for an enjoyable experience.
There’s nothing quite like the rush you get when you’re able to link the dots and feel intelligent. The film is also very approachable, with plenty to offer both general audiences and film buffs.
Name : The Social Dilemma
Director : Jeff Orlowski
Streaming Platform: Netflix
Consider how many times you’ve been searching online shopping sites or even just having a chat with a friend about the one pair of boots you’ve been eyeing online, just to be bombarded with ads for the same product an hour later – this isn’t a coincidence, and The Social Dilemma examines how this happens and why we, as users, should begin to be suspicious of the content and messages we receive.
Jeff Orlowski’s film The Social Dilemma was released on Netflix in September 2020, right in the middle of the coronavirus pandemic that forever changed the face of social media. The film follows a group of former employees of social media behemoths (Google, Instagram, Twitter, and Facebook), all of whom quit their jobs due to ethical issues. The documentary also includes a dramatisation that attempts to depict the inner workings of these corporations and the methods they use to manipulate and direct human behaviour in an imaginative and objective manner. Although there is no doubt that technology has improved our lives by allowing us to access limitless information at the touch of a button and promoting interpersonal contact between people all over the world, the documentary focuses on how businesses use the information they collect about their customers to create strategies to keep their interest and increase profits. The Social Dilemma contains several shocking data about the effect of social media on mental health, which has resulted in skyrocketing depression and suicide rates among young adolescent girls – unsurprisingly, young adolescent girls make up the majority of this demographic. The “digital pacifier effect” is explained by Jonathan Haidt, an American social psychologist: when a consumer turns to the media to alleviate anxiety, dopamine is released in the brain, and this mechanism is cyclical. “There are only two businesses that call their consumers ‘users’: illicit drugs and software,” says a quote from the documentary. Edward Tufte is a writer and academic who is well-known for his contributions to the field of.
You are not alone if you felt unsettled and vulnerable after watching this film. We genuinely believe that we choose the content we consume because of social media’s illusion of power. However, there are some easy measures we can take to actively combat such algorithms and regain control of our behaviour, such as reducing non-urgent app alerts, avoiding clickbait content and suggested videos, and fact-checking information across multiple channels before liking or sharing it.