Streaming services have been able to get the maximum profits during the pandemic. They have been a lifesaver for several people. As a result, several OTT platforms stream some of the best series for us. But there have been some issues for the users. One of those problems has been the subscription service that platforms have. It is sometimes difficult for the users to shell out money every month for the subscription.
So, there has been a revelation by XDA Developers that there are chances that Google will introduce ad-based movie streaming on Google Play Movies. It has been done to make the platform more popular. It has been revealed after an analysis of the APK of the app. It is similar to the feature that YouTube provides.
In the entertainment market, online streaming platforms have been the king for the last couple of years. Several movies and shows are being released especially for the OTT platform. As a result, several big production houses like Bollywood, Hollywood and various others all around the world are creating content for the OTT platform.
As a result, platforms like Amazon Prime, Netflix and many others are already gaining users and popularity. But Google Play Movies has been on the back foot in this case. The content that is available on this platform is paid. Due to that, the users are finding it difficult to use the platform as they will have to pay individually for each content.

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So, now Google might launch this service for its users. But there is no clarity that which content will be free and which will not. Once, the confusion is clear then it will be better for the users.
On the other hand, mobile networks are also making users in India stream more content over the internet. The decrease in internet costs in the country is also making it possible for users to consume more data. All of these changes were made possible by the introduction of the JIO 4G network in the country.
Now, there is another point for streamers to take advantage of. The feature is that of the higher penetration of smart devices in various households. The pandemic pushed several people to buy devices or upgrade their existing one. This was done to complete the various tasks that people need a device for. Also, the new devices helped various people beat their boredom by watching content online.
The higher usage and the slow but steady expansion of devices that support streaming platforms are also making it easier for people to stay UpToDate with their favourite shows. It is due to the support that various devices like tablets, smartphones and many more have. The continuous software support which is currently being provided by the major smart device companies is also helping in making various devices eligible for use by the users. The constant support is also making the various streaming platforms push out an update for their apps so that they can work on various devices.
So all of these points are going to help google play movies get more viewers after they release the ad-free support for the users. But for the time being this news must be taken with a pinch of salt.
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