Jawa motorcycles have been successful right from its launch. There have also been frequent launches. Various models are now available from Jawa and cater to the different needs of a user. The various models are from different categories. The best thing is that bikes are for every budget and are also getting popular among bike enthusiasts. The popularity is also due to the nostalgia factor, which is playing a role in today’s modern world.
Now, Jawa is also planning to launch more models. More so, it also revived a popular brand by name of Yezdi. But recently there has been an astonishing by the Honorable High Court in Karnataka. In the statement, the High Court stated that the ownership of the name Yezdi is still with Ideal Jawa. This company has been under liquidation since 1991. The statement also pointed out that the ownership of these names does not belong to Boman R. Irani and Classic Legends. The court further said that the name is not for sale as it has not been renewed by Ideal Jawa.
In the past, the company Ideal Jawa was started by Farokh Irani, who is the father of Boman R. Irani. The company sold Jawa motorcycles in 1960 and then Yezdi motorcycles in 1973. But this did not give the right of ownership of Yezdi to Boman R. Irani.
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But the honourable court said that all the trademarks that Ideal Jawa owned will remain with the court under the liquidation is finished. The company Classic legends and Boman R. Irani has also been ordered to pay 10 lakh rupees to the liquidator. Along with that, Classic Legends have also been directed to pay all the profits to Ideal Jawa, which have been made by the use of the Yezdi name till now.
But apart from all this the sale and the normal business of Yezdi motorcycles will continue till further notice. Also, in response to these orders, Classic Legends and Boman R. Irani are planning to take some legal advice and take the necessary actions.
Now, we will have to wait and see whether the owner of the Yezdi name is given to Classic Legends or not. in terms of competition, Yezdi is facing stiff competition from Hero and some other companies who are building and even planning to introduce bikes similarly. This segment is bound to grow as more people are choosing such bikes.
Royal Enfield on the other hand is the biggest competitor that Jawa has in the market. For a very long time, RE ruled the segment with its popular models. But now things have changed. Now, there is a growing challenge for these companies. The challenge is that of the electric two-wheelers. Electric vehicles are slowly gaining popularity. The increasing environmental issues are making it difficult for companies to continue with traditional vehicles. The newer two-wheelers are also gaining more features and capabilities. There is also a challenge for the right pricing of the two-wheelers. As more electric two-wheelers are being manufactured, their price is also becoming more challenging for the petrol heads.
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