Brand communities

Brand communities

The Jurni

  • This is a London based newsletter.
  • I came across this amazing newsletter about travel, culture and inspiration from my best friend who was working as a campus ambassador for this brand.
  • It served exactly what I was interested into and that made me become a regular reader of the newsletter. And they had an impressive Instagram page as well (https://www.instagram.com/thejurnimedia/) which got me into the brand’s responsive community.
  • Soon I went ahead to become a campus ambassador myself and promoted the brand using my social media handles.
  • Now that I think I realize that it’s one of the best kind of brand promotion to reach out to people who are interested into the content of your brand, offer them a role in the community and then make them promote the brand by themselves using their personal social media handles. The Campus Ambassador program of The Jurni is an excellent way of creating community leaders and expanding the community to wider stretches.
  • I believe that the community could be even better if the acknowledge the efforts of all campus ambassadors and other employees of the company on a larger scale maybe by featuring the best few over the brand’s social media handles. That would surely pump up everyone to give their best.