Colgate came to India in 1937. And in 1983 they launched the first Colgate Toothbrush. The brand partnered with the Indian Dental Association(IDA) in 1976, which conveyed the message of oral hygiene. It launched the Oral Health Month(OHM) in 2004, to spread awareness about hygiene.
Toothpastes generally contain the following components: Water (20–40%) Abrasives (50%) including aluminum hydroxide, calcium hydrogen phosphates, calcium carbonate, silica and hydroxyapatite. Fluoride (usually 1450 ppm) mainly in the form of sodium fluoride.
Recyable toothpaste tubes:
• Colgate-Palmolive was the first in the world to introduce a recyclable toothpaste tube and is sharing its technology with the industry to support a shift to a greener and much-needed circular economy.
• Colgate-Palmolive has launched the first-of-its-kind recyclable toothpaste tubes in India that will be available nationally.
• Launching the initiative in partnership with EPL Limited (Formerly known as Essel Propack Limited), Colgate is manufacturing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste portfolio.
• Colgate Active Salt, combines salt with calcium and minerals to make teeth strong and gums healthy.
Benefits of Colgate Active Salt:
Toothpaste Contains Active Salt which fights germs and makes the gums healthy.Whitens teeth.Reduces tooth sensitivity.Keeps the mouth feeling fresh.Prevents bad mouth odour.
Benefits of Colgate Swarna Vedshakti:
Toothpaste Enriched with the goodness of Clove, Neem, Honey, Mint, Tulsi, Amla, Aloe Vera, Cinnamon and Camphor.Makes the gums healthy.Whitens the teeth.Removes dental plaque.Removes germs and prevents cavities and tooth decay.Has a cooling effect and freshens the breath.