Twitter has become a new way to break the hot news everyday. Almost 83% of world leaders are on Twitter and it has become the method of disseminating the news. But the road of evolution of Twitter was not filled with all cherry blossoms.
It was filled with thorns of controversy and scandals. You can undoubtedly find more about Evan Williams, Biz Stone and Jack Dorsey as the founders of Twitter but there was another man besides them who started this revolutionary company that is NOAH GLASS.
His twitter account has somewhat 45k around subscribers with a short bio in which he wrote that “ I started this”.
What were the behind the scenes of the growth and the fame of Twitter??
This story starts in early 2000s in San Francisco, Noah Glass created a product where a user would dial a number and the service would turn your voice message into an mp3 message which would be hosted on the internet.
Noah turned this idea into a company named Odeo. One of the early investors of Odeo was former Google employee , friend and the neighbour of Noah who was Evan Williams.
Evan sold his company named BLOGGER to Google and he had a ton of cash. The company work for turning mp3 voice messages into podcasting platforms transferred into a big office. Company started hiring more and more employees. One of them was a web designer named Jack Dorsey.
He was a university dropped out and was living in a tiny apartment in San Francisco. He had turned down his job in a shoe store. Apple announced iTunes would include a podcasting platform which made them realize that Odeo was now doomed as the customers started drifting from their platform. Now, Evan Williams was the CEO of the Odeo believed that Apple had crushed them without warning.
For a comeback, all the employees of Odeo started working on the new ideas they could come up to bring Odea the success. Jack and Noah became good friends meanwhile, Jack was not at all happy with the work he was doing back then. He then introduced the idea of status which could act as a lifesaver plan.
One day in February 2006, Noah and Jack presented their idea of status in front of the company. Through this you could send your message to all your friends in one go and you could add more friends via that text message.
They called this whole thing “TWITTER”. Noah took the charge of this project while Jack did the coding.
After the February presentation, Evan Williams was skeptical about the potential of twitter but regardless, he put Noah as the in-charge of the project.
In August, an earthquake shook San Francisco and then the usefulness of Twitter was seen by the world that was “NEWS”.
Twitter is more of an information network rather than a social network. At that time, the company started to divide into two factions, one with the original audio tasks and other who were obsessed with twitter.
Evan Williams who was now the CEO of Odeo was regarded as a calculating person by the employees of the company.
Noah presented the idea of Twitter to Odeo investors but no one seemed interested in and couldn’t understand the point of it. Later, Evan wrote to Odeo investors that the company is going nowhere so to reduce the losses they should give all the stocks back to him which included Odea and Twitter both. The value of the assets the investors got through this deal was $5 million and after 5 years, those assets were worth of $5 billion, 1000 times more.
The question arises if Evan knew about the worth of Twitter and wanted to snatch all the assets to himself. Well, it’s normal to happen in Businesses but the betrayal to the person who had the original idea first came as a shock to the world.
Evan and Noah’s preferences started to clash as Evan wanted Twitter to get separated from Odeo and wanted to become the CEO. Noah share his insecurities to Jack but he only sympathized to it and said that it’s going to be okay. After that Evan told Noah that he was fired. The actual person who wanted Noah to get out from the company was Jack Dorsey whom Noah thought of as a friend and the reason for this was never been revealed. Jack soon became the CEO of the company and Evan went to a chairman position.
According to many employees and investors, Twitter could not have been created without Noah Glass. He was quite shocked by the betrayal he got by his friends and his company.
From then, Twitter became the platform for the millions of people to get the news instantly in their hands and the world leaders to make people know about what’s happening in their countries.
Not only politicians but now entertainers made their accounts on Twitter. Though Twitter recently has became a house of controversies and toxicity but it surely has taken a huge space in our mobile phones as a daily activity.