CAPITALISM

Capitalism is a political and economic system where a country’s trade and industry are controlled by private owners and not by the state. It is basically a system where there is private ownership of property. Capitalistic ownership means owners control the factors of production and derive their income from their ownership. That gives them the ability to operate their companies efficiently. It works for profit maximisation rather than public benefit. Capitalism needs a free market to work efficiently and succeed.   In a capitalist society, the distribution of goods and services is according to the laws of demand and supply. According to the law of demand, when the demand for a particular product increases then it also leads to an increase in its price. In a capitalist society there are a number of competitors. When these competitors realise that they can make a higher profit since the demand is high then, they increase production . The greater supply reduces prices to a level where only the best competitors remain.

EMERGENCE OF CAPITALISM

Capitalism emerged during the 16th century and expanded during the Industrial Revolution, pushed forward by colonialism, the nascent factory system, and the Atlantic Slave Trade. This system generated wealth and prestige for owners, but also exploited people who had very little or no power like the workers in the factory and people indigenous to Africa and the Americas. The expansion of Capitalism in America in the 19th-century relied on economic growth and was generated through the labour of enslaved people on land that were forcefully taken from Native Americans.

The United States is one example of capitalism. The other examples of capitalist countries are: Singapore, New Zealand, Australia, Switzerland, Ireland , United Kingdom, Canada, Denmark etc.

HOW CAPITALISM WORKS

In a capitalist society the owner of supply competes against each other to earn the highest profit by selling the goods at the highest possible price while keeping their costs as low as possible. Competition keeps prices moderate and production efficient, although it can also lead to worker exploitation and poor labour conditions. As there are a number of options for the consumer in the market due to competition then the consumer has a lot of choices.

Another component of capitalism is the free operation of the capital markets. The laws of supply and demand set fair prices for stocks, bonds, derivatives, currency, and commodities. Capital markets also  allow the companies to raise funds to expand.

According to the  economic theory Laissez- faire it argues that the government should take a hands-off approach to capitalism and should only intervene to maintain a level playing field. The government’s role is to protect the free market. It should prevent the unfair advantages obtained by monopolies or oligarchies. It ought to prevent the manipulation of information, making sure it is distributed equitably.

ADVANTAGES OF CAPITALISM

  • It creates healthy competition in the market.
  • Due to the number of companies and products in the market consumers have more choices.
  • Since the consumer’s demands are high and they will pay more for what they want, Capitalism results in the best products for the best prices.
  • It results in efficient production. In a capitalist system, firms have incentives to be productively efficient by cutting costs to improve competitiveness and productivity. If firms don’t remain productive and efficient they will run out of business.
  • Capitalism encourages trade between different nations and different people which is a mechanism for overcoming discrimination and bringing people together.
  • It raises the standard of living.
  • As the capitalist economy is dependent on the push factor of individuals, there is no limit to the level of wealth an individual can accumulate through progression within the economy.
  • Through capitalism, firms and companies are inclined to produce with greater efficiency, by cutting cost and improving efficiency. This is done with an aim to prevent losses in an industry where competition is high, bettering the economy as a whole.

DISADVANTAGES OF CAPITALISM

  • Private ownership of capital enables firms to gain a monopoly power in product and labour markets. Firms with monopoly power can exploit their position to charge higher prices.
  • Social benefit is ignored, as the owner cares about profit maximisation, public good is ignored, the poor people who cannot afford expensive products have no option.
  • A capitalist society argues it is good if people can earn more leading to income and wealth inequality. However, this ignores the diminishing marginal utility of wealth.
  • In a capitalist system where the means of production and distribution of goods and services are owned by just a few members of the society, the wealth of an entire nation could be controlled by just a few wealthy individuals and families and hence there is unequal distribution of wealth.
  • Due to the market being profit and demand driven, negative externalities such as pollution are generally ignored until they become a serious issue within the economy.
  • Socialists and communists are people who do not support capitalism. They say it hurts workers, because businesses make more money by selling things than they pay the workers who make the things. Business owners become rich while workers remain poor and exploited. 

Source: https://www.thebalance.com/capitalism-characteristics-examples

What you need from your Customers: Loyalty

3 Ways to Build Customer Loyalty at Your Restaurant

Customer loyalty is an important part of any type of business. Loyal customers are more likely to come back and purchase more of your company’s goods or services and thus increase the profits of the company in the long-term. Customers who are given the chance to participate in loyalty programs are also known to be more likely to recommend goods and services to friends and family as they begin to feel loyal towards the company. However, gaining and maintaining customer loyalty can be a challenge especially depending on the type of business and the strategic goals that the company wants to achieve in the future.

One way that a company can attempt to gain the loyalty of their customers is through loyalty programs. The term loyalty program refers to the use of a special gift or incentive being used after a repeated action by the customer. An example of this would be if a cake shop decided to give their customers a free cake for every nine cakes that they had already purchased. This incentive encourages customers to spend their money at the store because there is a special reward for giving the company their business. Aside from this, there are two main reasons why companies should consider using this method of customer service to improve their customer loyalty. One of these reasons includes the fact that loyalty programs have a positive effect on the relationship quality between the customer and the business and that these types of programs make the customer feel entitled towards their reward from the company because of the business that the customer gives them.

A loyalty program “gives the customer a sense of superior status relative to the other, “ordinary” customers” (Steinhoff & Palmatier, 2014). This, in turn, makes the customer feel more valued and is more likely to bring them back to your business instead of someone else’s business the next time they want to purchase a good or service. The other reason is that there is the principle of reciprocity once the customer receives that reward from the company. They will feel like they need to reciprocate or give back to the company for the reward that they received. This is a principle that is taken from studies done on human behaviour and the factors that motivate human beings. This principle can be used to benefit companies through the loyalty programs, because as stated above, once the customer receives their rewards they will feel as though they have an obligation to pay the company back by giving their loyalty to that business. This can increase profits for the company as loyal customers will continually purchase their goods and services.

Overall, companies can greatly increase their long-term profits and sales if they implement customer service practices such as loyalty programs since loyal customers have been proven to repeatedly revisit the company and repurchase goods and services that are offered. Loyal customers are also more likely to recommend the business and thus companies are receiving positive benefits yet again. All of this is because customers not only begin to feel more special to the company because of the rewards they receive but because they also feel a need to reciprocate for those rewards as well. If a company is willing to invest in creating a loyalty program for their customers then they will directly see the positive effects that it could have on their business and customer relationships.

References

Ma, B., Li, X. and Zhang, L. (2018), “The effects of loyalty programs in services – a double-edged sword?”, Journal of Services Marketing, Vol. 32 No. 3, pp. 300-310. https://doi-org.library.sheridanc.on.ca/10.1108/JSM-06-2016-0227

Steinhoff, L., Palmatier, R.W. Understanding loyalty program effectiveness: managing target and bystander effects. J. of the Acad. Mark. Sci. 44, 88–107 (2016). https://doi-org.library.sheridanc.on.ca/10.1007/s11747-014-0405-6