Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design. Graphic designs create and combine symbols, images and text to form visual representations of ideas and messages.


The graphic design requires exceptional creativity and innovation with excellent time management and organisational skills. It requires accuracy and attention towards detail and an understanding of the latest trends. Elements can be incorporated in both traditional and digital forms, which involves the use of visual arts, typography, and page layout techniques.

TYPOGRAPHY- It is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography. Typography also may be used as an ornamental and decorative device, unrelated to communication of information.

PHOTOGRAPHY- It is the art, application, and practice of creating durable images by recording light, chemically by means of a light-sensitive material such as photographic film. It is employed in many fields of science, manufacturing, and business, as well as its more direct uses for art, film and video production, hobby and mass communication.

ICONOGRAPHY- It is a branch of art history which studies the identification, description, and the interpretation of the content of images: the subjects depicted, the particular compositions and details used to do so, and the other elements which are distinct from artistic style.

ILLUSTRATION- It is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator. It also means providing an example either in writing or in picture form.


Graphic design is applied to everything visual. Design can lead in selling a product or a idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of advertising. Branding and advertising has become very important in the range of services offered by graphic designers. They often form a part of branding team. Graphic design is applied in the entertainment industry in decoration, scenery and visual story telling. From scientific journals to news reporting, the presentation of opinion and facts is improved with graphics and thoughtful compositions of visual information known as information design.


The graphic design career path is a great way to enjoy yourself, feel fulfilled by your work, and get paid well. It’s also a career that is very much in demand. The scope of graphic designing is that in IT firms Developers can design Web page/mobile apps mockups to get Client Approval before proceeding to code part. Graphic Designing can help Marketing Professional to present ideas visually in their presentation. Also, it will help them to fetch new ideas.