Social media

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. … Users engage with social media via a computer, tablet, or smartphone via web-based software or applications.

People are using social media for a variety of purposes. The four main uses of social media form the acronym , sharing, learning, interacting, and marketing.

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location.
Social media plays an important role in every student’s life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.

Benefits of social media:

• You reach large audiences. …
• You have a direct connection with your audience. …
• You can create organic content. …
• You have access to paid advertising services. …
• You build your brand. …
• You drive traffic to your website. …
• You can evaluate your performance.

Disadvantages of social media:

• Lacks Emotional Connection. …
• Gives People a License to be Hurtful. …
• Decreases Face-to-Face Communication Skills. …
• Conveys Inauthentic Expression of Feelings. …
• Diminishes Understanding and Thoughtfulness. …
About social media:
The average internet user has 7.6 social media accounts. … Today, more than 3.2 billion images will be shared on social media posts. 49 percent of social media users share product information with the hopes of improving the lives of others. We spend a lifetime average of 5 years and 3 months on social media.