These information systems help corporations solve widescale problems and are typically large platforms, too complex for individual or small business use.
Enterprise systems handle many operations within a company to facilitate its business and management reporting tasks. They’re built for speed, scale and designed to deploy across a variety of networks like the Internet, an intranet and corporate networks. Corporations that employ enterprise software include:
- Big box stores
- Marketing agencies
- Tech companies
The complexity of enterprise applications, however, pushes most corporations to outsource the development of applications they need to run operations. After development, the applications are brought back in-house for deployment, a job that usually requires a specialized information technology team.
The 3 Types of Enterprise Systems
Given the digital force of today’s markets, there are three types of enterprise systems that are indispensable for corporations across the globe.
1. Customer Relationship Manages
s a software that helps organizations present a consistent message about customer insights by gathering the latest information about a lead. Collections of data for CRM software usage happen at each step of a presale process, including sales and marketing, call centers, help desks and customer support service.
Remember the pair of jeans? Well, at the heart of the CRM is the database that receives your customer activity from the moment you hand over the product to the cashier. Every time a customer order is entered, an invoice is cut, a shipment is sent, and refunds and exchanges are processed, it is quickly submitted into the database.
What are Examples of CRM?
Two types of CRMs people in any business or tech field should be familiar with are analytical and operational CRMs.
- Operational CRMs: These systems are focused on the automation of the customer-facing parts of a business, like targeted communications and offers to customers.
Analytical CRMs: These systems are focused on analyzing customer data to enhance customer and company value. These CRM’s include data such as sales history, credit scores, marketing some examples of the most popular CRM’s used by corporations include:
- Salesforce CRM – The platform works for mid-size companies as well as businesses that aren’t too familiarized with CRM. Its service model is based on automation by centralizing leads and customer profile data. This type of enterprise system falls under the category of general software.
- HubSpot CRM – HubSpot provides services and tools for marketing and sales companies. Services can include content management and web analytics. HubSpot falls under the category of inbound software.
- Zoho CRM – Unlike HubSpot, this CRM software is aligned with offering project management tools to companies and employees. Services that this type of social software offers includes word processing, spreadsheets and wikis.
- Freshsales CRM – Freshsales is a cloud-based CRM software that offers industries sales management, event and lead tracking services.
2. Enterprise Resource Planning
Enterprise Resource Planning (ERP) is designed to facilitate a company’s cross-functional processes. This software allows companies to eliminate inconsistencies and duplications of efforts during operations, share data, standard practices across enterprises and access information in a real-time environment.